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Introduction The case took into consideration the situation surrounding the handling of Johns on & Johnson under William Weldon. Based on the case study, Weldon was a master of marketing, which was then to the advantage of the monolith J&J. The following discussions will analyze the capability of J&J using the marketing mix to maxim ize the profits gained by the said company under the headship of Weldon. II. Marketing Points A. Product Based on the article of (2003) Johnson & Johnson was a company who dwell in inno vation and new products. This shows that the company has a commercial advantage against its competitors. Not only does it have a recognizable brand, it also off ers products which the public identify with them. This is possible because they have identified themselves with the product. A good example of this would be the ir treatment of the drug, Procrit. B. Place Along with the famous products of the company, it also shows how effectively the y make these accessible to the public. In the case of their product Bandaid, the y targeted hospitals by making it more scientific through the improvements made by their research and design department. The product was made liquid and thus ac cessible for hospitals as wound closing agents. Another product was also made ac cessible to the public. Their product, Nizoral, was formerly an antifungal treat ment targeted for hospital use was transformed to commonplace merchandise, shamp oo. This shows the tenacity of the company to offer the public their products an d in the same time expand their market. C. Promotion The promotion of the products of J&J, the company takes on the persuasive crafts manship of Weldon to the public. The article indicates that Weldon does impose r ather challenging tasks to his executives. These tasks are expected to be succes sful at the first attempt that some of the executives even consider it impossibl e. Nevertheless, the pressure provided by Weldon has been considerably effective given the performance of J&J in his reign. The competitive compulsion that has enveloped the company through Weldon has helped improved consciousness and creat es a positive image towards the products offered by the company. D. Price Early on in the article, the discussions have presented that J&J have offered th e public with low-cost and considerably affordable products in the market. This doesn t only make their product known to the majority of the public, but also the choice of many buyers. The good thing about J&J s recognizable brand name is that the buying public tends to trust their products. In this manner, this part of th e marketing mix tends to contribute largely to the rest of the determinants of p roduct choice. III. Conclusion The case study presented the circumstances surrounding Johnson & Johnson as one of the most influential companies in the commercial sector. One could learn larg ely on the situations of J&J. It shows that a firm leader could do wonders for t he company. The case study has presented that Weldon was cognizant of both inter nal and external elements that affect the overall environment of the company. In this manner, he was able to use these to his advantage. Knowing what needs to b e done for product has greatly influenced how he became aware on how these are g oing to be carried out. More important than the effective implementation of the marketing mix, the prope r communication within the organization is required. Along with the strong leade r, the need of a healthy interaction within the ranks presents not only an oppor tunity to develop but also, as seen in the case of J&J, to essentially make seem

ingly impossibly demanding tasks into measured ones. Nevertheless, the case study has also presented that the company have indeed tak en several missteps in their quest for development. Again, leaders have to be co nstantly vigilant such that these errors could be mended before major implicatio ns have infected the entire operations of the company. Companies could learn fro m the case of J&J. Firm leaders and able executives to realize the vision of the company spell success for the company.

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