About Us Alukkas Group -Worlds number one jewellery group. Josalukkas group is now headed by Sri.A.V.Jose.His three sons,Sri.

Varghese Alukka,Sri.Paul.j.Alukka and Sri.John Alukka are the manging Directors. They revolutionised the market with the innovative concept of the Gold supermarket.This concept began with the intention of giving customers a whole new shopping experience and increasing the choice of designs,styles and trends in jewellery with both traditional and contemporary tastes within an elegant ambience and quality service. Shopping at Alukkas is an experience in itself according to the cutomers because of the nice ambience of the showrooms and quality of the products is again something their customers swear by. Alukkas jewellery is the first ISO 9001:2000 certified jewellery group in the world showcasing BIS certified ,916 hallmarked gold ,assuring the people the quality of products. The group prides itself on being able to deliver the maximum variety of designs according to the latest trends in international market. Chairman and the Top management of Jos Alukkas & sons group believes their showrooms will surely rise expectations providing a never -before experience to the world. VISION OF THE ORGANISATION To provide employment opportunity to educated people. To provide training to unskilled persons. To provide employment to persons from rural area. To provide good quality products at reasonable price. To give customers the best value for their money. To provide good working conditions.

To earn reasonable profit.

Loyalty

The strength and inspiration of Jos Alukkas has always been the cooperation of our esteemed customers. So only, the satisfaction and happiness of the customers is our prime motto. As a token of customers trust in us, we have introduced a Premium Benefit Card. The card holder is always treated as a member of Jos Alukkas family and becomes a representative of Jos Alukkas group. The Premium Benefit Card can be used by the card holder or his/her family members and even by friends and enjoy special discounts in addition to the then existing offers. Products Shopping at Alukkas is an experience in itself according to the cutomers because of the nice ambience of the showrooms and quality of the products is again something their customers swear by. Alukkas jewellery is the first ISO 9001:2000 certified jewellery group in the world showcasing BIS certified ,916 hallmarked gold ,assuring the people the quality of products.

History : Shri. Jos Alukka is the man who climbed the ladder of success, step by step, by his own ability and efforts. The time has proved that he can produce the best results even in adversity. He is the chairman of a biggest Jewellery Group, Jos Alukka & Sons and their branches are spread all over Kerala, besides India and abroad. Shri. Jos, during the busy schedule of his routine work, finds time to involve in social, cultural and sports activities as well. Way back the year 1964, his father Shri. Alukka Varghese entered the Gold business and their first shop was set up on High Road, Thrissur. Jos being the eldest son came to manage the business and gradually he led the entire team to success and prosperity.

Later, the shop got shifted to Muncipal Office Road. It quickly gained momentum and the business flourished than ever before. When all the brothers worked in union aiming at the progress of the company, the business could be expanded to abroad also. At first, the showrooms were opened in various cities of Kerala. Then, gradually the Group opened showrooms in Gulf Countries also. Under the inspiring leadership of Shri. Jos Alukka, the Alukkas Group owned more than 100 Jewellery showrooms all over the world. Due to the unique system of working and improved method of planning, the business paved the way for opening Gold Super Markets. Jos Alukka was the pioneer in This; because thereafter a number of people followed suit and opens Gold Super Markets in Kerala. Alukkas Jewellery became a household name for people going for gold purchases because the showrooms strictly insisted on selling pure gold in 916 carats to the customers.

While the Alukkas Group was progressing in the business, the circumstances warranted Shri jos Alukka to set up his own venture, at the helm of which were his sons, besides himself. The new business Jos Alukka & Sons had his sons namely Varghese, Paul and John as MDs and Shri. Jos as Chairman. Thus the full control of the management of Jos Alukkas Jewellery is vested with the above family. The Group have gained ISO Certificate. Besides, their products are hallmarked with BIS, a sign approved for its quality and performance by Govt. of India. The business has got improved and as a result, Jos Alukka & Sons expanded their business to the neighbouring states of Tamilnadu and Karnataka. With in a span of 5 years from its inception, the Group opened 13 showrooms. During the year 2010, they proposed to open new showrooms at Uduppi, Mysore, Coimbathore, Shimoga, Chicmagloor, Dindigal, Hassan and Nagarcoil. Nearly 2000 persons are directly employed in showrooms, corporate office, refinery and manufacturing units of Jos Alukka & Sons. Besides, more than 5000 persons indirectly get jobs working in ancillary units and connected lines.Shri Jos Alukka is a recipient

of many awards for excellence in work and ability in administration. The last award received by him is from TOMYAS, the one instituted in memory of late Shri. K. P. Kesava Menon, former Chief editor of Mathrubhoomi and a renowned leader of Freedom Movement.

JOSALUKKAS : Jos Alukkas Jewellery finds its origin in 1964 when the founder Shri. Alukka J. Varghese set up his first showroom in Trichur. Now the Jewellery is under the entrepreneurial hands of Jos Alukkas and is now identified as a global brand with more than 20 branches spread in India and abroad. Jos Alukkas is the first Jewellery group to be awarded with ISO recognition for its purity and modus operandi. The showrooms of Jos Alukkas Jewellery are rich repositories of 916 BIS Hallmarked gold ornaments; internationally certified Belgium cut diamond ornaments and platinum ornaments. Huge stock, biggest collection, heavy discounts, seasonal mega offers and dedicated sales staff all make Jos Alukkas Jewellery everyones first choice. The growth of Jos Alukkas Jewellery becomes very much promising by the novel ideas and strategies of his three sons; Shri. Varghese Alukka, Shri. Paul Alukka and Shri. John Alukka.

Aircel Aircel group is a mobile phone service provider in India. It offers both prepaid and postpaid GSM cellular phone coverage throughout India. Aircel is a joint venture between [Vipul Seth]] of Malaysia and the Dhiraj Chaudhary of Chennai. Maxis has a 74% stake in Aircel and the remaining 26% is with Sindya Securities & Investments Private Limited (Sindya Securities & Investments Private Limited is promoted by P. Dwarakanath Reddy and Suneeta Reddy (daughter of Apollo Hospitals Chairman Prathap C. Reddy))). It is Indias fifth largest GSM mobile service provider & seventh largest mobile service provider (both GSM and CDMA) with a subscriber base of over 51.83 million, as of January 31,

2011. It has a market share of 6.72% among the GSM operators in the country. As on date, Aircel is present in all 23 telecom circles (including Andhra Pradesh, Assam, Bihar & Jharkhand, Chennai, Delhi & NCR, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Karnataka, Kerala, Kolkata, Madhya Pradesh, Mumbai, North East, Orissa, Punjab, Rajasthan, Rest of Maharashtra & Goa, Rest of Tamil Nadu, Rest of West Bengal, Uttar Pradesh East, Western Uttar Pradesh) as per the company plans to become a pan-India operator by 2010. Additionally, Aircel has also obtained permission from Department of Telecommunications (DoT) to provide International Long Distance (ILD) and National Long Distance (NLD) telephony services. It also has the largest service in Tamil Nadu...

Fanta Company ; THE HISTORY

OF

FANTA,

FROM

WIKIPEDIA

Fanta is a brand of fruit-flavored soft drink from the Coca-Cola Company, introduced for the first time in Germany in 1940. Fanta was devised during World War II in Nazi Germany by the German Coca Cola (GmbH) bottling company. Due to restrictions on shipping between Nazi Germany and the United States during hostilities, the German bottling plant could no longer get Coca Cola syrup. The CEO of the plant, Max Keith, needed to do something to keep the plant in operation and came up with a fruit flavored drink made from whatever he could find. Using apple fiber left over from cider presses and whey, a byproduct from cheese manufacture, Fanta was created and became quite

popular. The original German Fanta had a yellow color and a different flavor from that of Fanta Orange; the exact flavor varied throughout the war, depending on the availability of ingredients. It became very popular in Germany, mainly because of it's fruity tang, but also because of the pictures of Jews being mauled by tigers that were printed on the packaging. The name 'Fanta' came during an employee contest to name the new beverage. Keith told them to let their Fantasie (German for imagination) run wild. On hearing that, salesman Joe Knipp spontaneously arrived upon the name Fanta. After World War II, Fanta was introduced to the United States by Coca-Cola, and in 1960 they bought the trademark. Fanta Orange is the most popular Fanta flavor, available in 180 countries. In terms of volume, Brazil is the largest consumer of Fanta in the world. Fanta remains more popular in Europe and South America than in the United States. There are over 70 flavors world-wide; however, most of them are only available by region in some countries. For example, in Romania (and some other countries), there is "Fanta Shokata" based on the traditional Romanian drink "Socat" made from elderflower. In Switzerland and previously the Netherlands the local fruit, blackcurrant is used to produce Fanta as well. Some identical flavors have different names in different markets. The classic orange, for example, was rebranded "Fanta Funky Orange" in 2003 for the Nordic countries and Belgium, while other countries retain the older "Fanta Orange" brand. As of the year 2005, the Fanta brand has been connected with the word Bambaacha (or Bamboocha), which is often seen in the Fanta commercials. TaB diet Cola was originally produced by the Fanta division of Coca-cola and was, at one time, available in a variety of non-cola flavors as well. Later in 2005, Fanta branched out into

new Fanta zero varieties in Great Britain.

Coco cola : COCA-COLA'S THE

MISSION , VISION AND VALUES

VALUES THAT GUIDE

COCA-COLA

WORLDWIDE AND IN THE

UK

The world is changing all around us. To continue to thrive as a business over the next 10 years and beyond we must look ahead. Understanding the trends and forces that will shape our business in the future and moving swiftly will prepare us for what's to come. These are the declarations of our overall mission and goals, and the values that we are guided by as a company and as individuals. The Coca-Cola Company Mission Our mission is:

To refresh the world - in mind, body and spirit. To inspire moments of optimism - through our brands and actions To create value and make a difference everywhere.

The Coca-Cola Company Vision To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver: Profit: Maximising return to shareholders, while being mindful of our overall responsibilities People: Being a great place to work, where people are inspired to be the best they can be Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy people's desires and needs Partners: Nurturing a winning network of partners and building mutual loyalty Planet: Being a responsible global citizen that makes a difference Productivity: Be a highly effective, lean and fast-moving organisation The Coca-Cola Company Values Our shared values that we are guided by are:

Leadership Passion Integrity Accountability Collaboration Innovation Quality

Coca Cola in History - A Brief History of the Company The Coca Cola history extends back to 1885, when John Pemberton invented the original recipe for a new cocawine. He named it Pemberton's French Wine Coca, which was believed to be inspired by Vin Mariani, a popular cocawine invented by Angelo Mariani. Pemberton developed Coca-Cola, a non-alcoholic version of his original cocawine, when Fulton County passed prohibition legislation. Carbonated water was added later by accident when Pemberton was mixing drinks for a friend

and incidentally included it. His friends loved the new taste, so he altered the original formula to incorporate it. Coca-Cola was said to cure many diseases, including headaches, impotence, and the powerful morphine addiction. Three versions of Coca-Cola were on the market by 1888, sold by three separate companies. One company, Candler, purchased exclusive rights to the Coca-Cola formula from Woolfolk Walker, John Pemberton, and Margaret Dozier to cut out the competition. This made the first big break in Coca Cola history. Candler incorporated The Coca-Cola Company in 1982, and began marketing the product. The drink achieved the status of national icon for the USA by its 50th anniversary. Bottles of Coca-Cola were sold starting in 1894, and cans in 1955. The first bottle was sold in Vicksburg, Mississippi. In 1899, Chattanooga, Tennessee became the first site of a Coca-Cola bottling company. In Pemberton's original formula, he added five ounces of coca leaf (cocaine) per gallon of syrup. Candler claimed that he altered the formula and only added a tenth of the amount. Coca Cola once contained an estimate of nine milligrams of cocaine per glass. It wasn't until 1903 that it was removed from the drink altogether, replacing it with coca flavoring. "New Coke" came out in 1985 after Coca-Cola attempted to change the original formula. Most consumers preferred the taste of the original Coca-Cola, and many ceased purchasing the product until the company switched back to the original formula. It was renamed Coca Cola Classic to show consumers that the drink had reverted back to its original formula. By the 21st century, Coca Cola history took another leap in the market. In 2005, the company launched "Diet Coke", sweetened with artificial flavors. Later in 2005, it announced "Coca Cola Zero", sweetened with aspartame and acesulfame potassium. Since then, the company has produced other products containing the same Coca-Cola formula with minor differences. Coca Cola is now being sold around the world, in more than 200 different countries. The Coca-Cola company now sponsors an assortment of events, including the "Olympic Games", and "NASCAR". In England, it is the primary sponsor of "The Football League". It is also featured in several television shows including "The Gods Must Be Crazy."

Coca Cola history has come a long way since Pemberton invented the original recipe, and continues to grow by leaps and bounds. It is no surprise that it is one of the leading soft drinks of the market.

LG : Mission/Vision Statement LG Electronics (LGE) mission statement, taken from its website, states: LG Electronics pursues its 21st century vision of becoming a true global digital leader who can make its customers worldwide happy through its innovative digital products and services. LG Electronics set its mid- and long-term vision anew to rank among the top 3 electronics, information, and telecommunication firms in the world by 2010. As such, we embrace the philosophy of "Great Company, Great People," whereby only great people can create a great company, and pursue two growth strategies involving "fast innovation" and "fast growth." Likewise, we seek to secure three core capabilities: product leadership, market leadership, and people-centered leadership (LG Electronics Vision). LGE's mission statement explains that its goal is to become a top innovative electronics company in the world. It takes pride in its company and employees and believes that this is what will make it into one of the most innovative companies of the 21st century. Marketing Management Philosophy LGE's operates under the product concept of marketing management. From 52" Plasma Flat Panel televisions to thin, sleek mobile phones that also store and play music, LGE is a

company that is devoted to "fast innovation and fast growth" (LG Electronics Vision). It has focused on "developing new products in winning and key businesses, and securing technology leadership." It provides high quality and constantly updated products to further ensure its success as a top electronics manufacturer. Its research and development efforts are specifically concentrated in the area of technological capabilities and developing new growth products (LG Electronics Technology Strategy). As a worldwide corporation, LGE strives to "make its customers happy through its innovative digital products and services and in doing so operate under the product concept"

LG Introduction ; LG Electronics, Inc.(LG) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 112 operations including 81 subsidiaries around the world. LG comprises of five business units Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG Electronics will focus on achieving profitable and sustainable growth in the mobile communications and home entertainment sectors to strengthen its leadership in the IT industry, while at the same time increasing its market share in the home appliance, air-conditioning and business solutions sectors. It provides high quality and constantly updated products to further ensure its success as a top electronics manufacturer. Its research and development efforts are specifically concentrated in the area of technological capabilities and developing new growth products (LG Electronics Technology Strategy). History :

The company was originally established in 1958 as GoldStar, producing radios, TVs, refrigerators, washing machines, and air conditioners. The LG Group was a merger of two Korean companies, Lucky and GoldStar, from which the abbreviation of LG was derived. The current "Life's Good" slogan is a backronym. LG Electronics is a dominant company in the electronics industry. Its subsidiary LG Electronics USA is also prevailing in the North American market. From a small South Korean company in the 1940s, LG Electronics is now truly a global leader in the electronics market. The company has about one hundred and forty nine subsidiaries all over the world that manufacture different kinds of electronic gadgets from home appliances to telecommunication devices. LG Electronics is a Top 100 global brand that is a dominant force to be reckoned with in the electronics industry. Mission : is to become a top innovative electronics company in the world. Vision : becoming a true global digital leader, attracting customers worldwide through its innovative products and design.

Goal : The companys goal is to rank among the top 3 consumer electronics and telecommunications companies in the world by 2010. Philiosophy ; "Great Company, Great People," OR

three core capabilities: Product Leadership, Market Leadership, and People Leadershipeach strength a key part of realizing our growth strategies for "fast innovation" and "fast growth". CORE CAPABILITIES Product leadership refers to the ability to develop creative, top-quality products, using specialized new technologies. Market leadership refers to the ability to achieve top ranking, worldwide, thanks to a formidable market presence in countries across the globe. People leadership refers to the market dominance achieved by selecting and nurturing talented team players able to internalize and execute innovation across the board.

PRODUCTS LG Electronics manufactures products in a number of categories: Computers, Televisions, Mobile phones, Home appliances, Semiconductor; DRAM, SDRAM, flash memory

Hindustan Unilever Limited HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Ponds, Vaseline, Lakm, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Walls and Pureit.

The Company has over 16,000 employees and has an annual turnover of around Rs.19, 401 crores (financial year 2010 - 2011). HUL is a subsidiary of Unilever, one of the worlds leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about 44 billion in 2011. Unilever has about 52% shareholding in HUL. History : Vision :

We work to create a better future every day We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. We will inspire people to take small everyday actions that can add up to a big difference for the world. We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact.