Tourism Economic Stimulus May09

World Tourism Organization
Tourism and Economic Stimulus Initial Assessment Madrid, 6 May 2009
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Tourism and Economic Stimulus Initial Assessment
World Tourism Organization (UNWTO)
TABLE OF CONTENTS
1. About this document 2. Tourism and the Economic Crisis 2.1 Tourism in the Face of the Economic Crisis 2.2 UNWTO Response 3. Time for Travel Facilitation 4. Economic Stimulus Measures 4.1 Fiscal Measures 4.2 Monetary Measures 4.3 Marketing Measures 4.4 Human Resources Measures 4.5 Travel Facilitation 4.6 Public/Private Partnerships (PPPs) 4.7 Transnational Cooperation 4.8 Environmental Measures Annexes Annex 1 List of Measures by Region/Country Annex 2 Questionnaire 17 49 4 5 5 5 6 10 10 11 11 13 13 14 15 15
1.
About this document
The current initial assessment aims to provide information on the response measures being implemented by countries around the world to mitigate the impact of the economic crisis on tourism. It is part of UNWTO programme in the area of response to the current crisis, namely in the component of stimulus. This comprises an ongoing process of collecting, monitoring and evaluating the response actions and measures undertaken by governments to address the economic crisis. This initial assessment includes information on around 50 countries worldwide. The information has been collected through a questionnaire sent to all UNWTO Member States by the Secretariat during the months of March and April 2009 as well as through online sources. A first full report on tourism and economic stimulus will be published by July 2009. Detailed information on stimulus measures by country is available in UNWTOs website at www.unwto.org/trc and will be updated on a regular basis. Countries which are not featured in this initial assessment or on UNWTO page on Response Actions are kindly invited to fill the survey in annex II and send it to the UNWTO Secretariat at trc@unwto.org.
2.
Tourism and the Economic Crisis
2.1. Tourism in Face of the Economic Crisis

World economy faces an unprecedented crisis, triggering one of the most severe recessions in generations. The worlds GDP is forecast to decline by some 1.3% in 2009, according to the International Monetary Fund (IMF, WEO April 2009), the exports have been dramatically reduced and all advanced economies are in recession. And, even the emerging economies, which at the beginning seemed to resist better, are rapidly facing the impact of the economic crisis. Tourism, though resisting better than some sectors, has not been immune. Markets started to deteriorate by mid 2008. UNWTO market monitoring indicates that the plummeting results of international tourism during the last part of 20081 have continued during the first months of 2009. International tourist arrivals are estimated to have declined by as much as 8% in the first two months of 2009, bringing overall international tourism to the level of 2007. This trend is confirmed by data on air transport by the International Air Transport Association (IATA), which shows a 9.1% decline in air passengers traffic in the first three months of this year, and data on hotel occupancy rates which, according to Smith Travel Research (STR), are down by nearly 10% or more in all world regions in the period January-March 2009.
2.2. UNWTO Response

Against this background, UNWTO has deployed its efforts to provide the sector, and in particular its Members, with the necessary support to help them endure these challenging times. UNWTO response is focused on three interrelated pillars: Resilience: to support the sectors immediate response UNWTO established a Tourism Resilience Committee (TRC) to provide a framework for better market analysis, collaboration on best practices and policymaking. The Committee, which met twice this year (in January and March), is open to all UNWTO members and key industry partners and aims to be a focal point for crisis response for the tourism sector around the world. The Committee will hold a pivotal meeting at UNWTO General Assembly in Kazakhstan in October 2009 where a detailed Roadmap for Recovery will be presented and discussed (more information and related documents at www.unwto.org/trc ). Stimulus: UNWTO advocates tourisms priority inclusion in general economic stimulus measures and urges governments to put Tourism at the core of their stimulus packages because the jobs and trade flows from a strong tourism sector, as well as business and consumer confidence in travel, can play a big part in recovery. UNWTO stresses that spending on tourism can pay massive returns across entire economies due to the contribution of the sector to exports and employment. This message has been promoted by UNWTO during the
See the UNWTO World Tourism Barometer, January 2009 and UNWTO Word Tourism Barometer Intermediate Updated, April 2009 (http://unwto.org/facts/eng/barometer.htm)
G20 Summit in London last April and will continue to be so within the G20 paradigm (see www.unwto.org/G20.php?lang=E) Green Economy: tourism must be at the forefront of the transformation to the Green Economy contributing with carbon-clean operations, jobs in environment management and energy-efficient building.
UNWTO is working on a Roadmap for Recovery which aims to be a unique positioning of the sector with respect to the economic crisis and its role in the stimulus programmes and in recovery (see www.unwto.org/pdf/brochure_TRC_roadmap.pdf).
3.
Time for Travel Facilitation
As stressed by UNWTO on the occasion of the G20 Summit Tourism means Jobs, Infrastructure, Trade and Development. Many countries have already recognized the importance of tourism to the economy and have therefore act swiftly in developing stimulus measures to sustain demand, support tourism enterprises and maintain/increase employment. First, tourism is one of the largest employment sectors in most countries and a fast entry vehicle into the workforce for young people and women in urban and rural communities. Secondly, tourism is a vital source of foreign exchange for many economies, namely developing countries. And finally, tourism has a strong multiplier effect on other crucial sectors of the economy like manufacturing or agriculture. Tourism is a primary vehicle for job creation and economic regeneration and thus, any measure to boost promotion, simplify regulations, build infrastructure and rationalize taxes is a step forward towards the resilience of the sector, and ultimately, of economic recovery. National stimulus packages for tourism recovery are focused on promotion and marketing, but also in many countries in fiscal and monetary policy measures. These comprise increasing public expenditure, reducing taxes, and the use of available monetary policies such as new credit lines and mutual warranty systems, especially for SMEs. For analysis purpose in this initial assessment, the measures, for which information is available so far, have been classified into eight broad categories. These are as following: 1. Fiscal measures 2. Monetary measures 3. Human resources measures 4. Marketing measures 5. Travel facilitation 6. Public/private partnerships 7. Environmental measures 8. Transnational cooperation
As it is clear from the table 1, most countries have implemented measures in the areas of marketing and public/private partnership, as these are the areas where national tourism administrations/organizations have a direct and immediate mandate and can act more rapidly. It also shows that especially in times of crisis, the cooperation and synergy between public authorities and the private sector is highly valuable. A significant number of countries have also developed measures of fiscal and/or monetary nature recognizing the necessity for tourism businesses to access credit and increase their liquidity in order to keep their operations and maintain jobs. Finally, travel facilitation measures such as applying visa on arrival, decreasing the cost of visas or, in some cases even, exempting visa requirements for a certain number of source markets are major steps towards the resilience of the sector, and the economic recovery at large.
Table 1. Stimulus Measures for Tourism Recovery by Country

HUMAN RESOURCES TRANSNATIONAL COOPERATION TRAVEL FACILITATION
REGIONS AFRICA Morocco South Africa Tunisia AMERICAS Argentina Bahamas Barbados Bolivia Canada Jamaica Nicaragua ASIA AND THE PACIFIC Australia Brunei Darussalam Bhutan Cambodia China Hong-Kong (China) India Indonesia Iran, Islamic Republic of Japan Macao (China) Malaysia Nepal New Zealand
FISCAL
MARKETING X X X
MONETARY X X X X X X X X X X
PPPS X X
ENVIRONMENTAL
X X X X X X X X X X
X X
X X X X X X X
X X X X X
X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X X X X X X X X X X
X X
REGIONS Pakistan Philippines Republic of Korea Singapore Sri Lanka Thailand Vietnam EUROPE Bulgaria Croatia Cyprus France Germany Hungary Israel Italy Norway Portugal MIDDLE EAST Egypt Jordan Oman Qatar Saudi Arabia Syria Arab Republic Yemen
FISCAL X X
X X
MARKETING X X X X X X X X X X X X X X X X X X X X
MONETARY X X X X X X X X X X X
HUMAN RESOURCES X X X X X X
PPPS X X X X X X X X
TRANSNATIONAL COOPERATION X
ENVIRONMENTAL POLICY
TRAVEL FACILITATION X
X X X
X X X X
X X X X X
X X X X
X X
X X X X
X X X X X
X X X
X X
4.
Economic Stimulus Measures
4.1. Fiscal Measures

Many countries have taken fiscal measures to ease the pressure on businesses and consumers. Most measures in this area cover the reduction or suspension of specific taxes or infrastructure development/improvement, namely: Air transport tax reductions or exemptions including the reduction of landing and parking fee at airports; Decrease or suspension of taxes in accommodation and/or restaurants; Direct investment in tourism infrastructure, particularly in accommodation, leisure facilities, tourism resorts, national parks and cultural attractions; Development of general infrastructure such as the construction and improvement of airport and port facilities, the extension of road and railway networks and the advancement of the accessibility to less developed areas, which also benefit tourism.
Example 1. Macau (China) has suspended the tourism tax (5%) for restaurants.
Example 2. As a part of its economic stimulus package, the Netherlands has revoked the airport departure tax of 11.25 euro for short-haul flights and 45 euro for long-haul flights that it had introduced in July 2008.
Example 3. France is in process of decreasing its VAT rate for restaurants from 19.6% to 5.5%. This new rate will be effective 1st July 2009 at the beginning of the high tourism season.
Example 4. As over 85% of travel to the Egypt is generated by air, the Ministry of Tourism is proactively working to strengthen its alliance with the airline industry. One of the key measures being taken is the introduction of a new formula for take-off and landing fees for new operators and encouraging the reduction of those fees for existing operators to and from all airports in Egypt.
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4.2. Monetary Measures

As part of their monetary stimulus packages many governments are releasing funds to create liquidity, provide businesses access to credit and combat unemployment. More than 30 countries have so far implemented monetary measures to support tourism. These include: Special credit lines, and exceptional micro finance schemes, providing resources for the tourism industry; Refund of guarantee deposits for travel agencies and tour operators; Financial benefits for air and sea transportation companies to operate routes to remote and underdeveloped areas and small islands; Support to foreign investment as well as external borrowing. It should be mentioned that in many countries the existing transversal monetary measures which have been implemented to support businesses, namely small and medium size enterprises (SMEs) are also benefiting significantly the tourism sector which is made mostly of such companies. Such transversal measures are: Establishment of special credit lines for SMEs; Issuing of venture capital for real estate investments projects that will affect mainly the accommodation and restaurant sector but also may increase the investments on new and innovative tourism products and services.
Example 1. The Jamaica Tourism Board (JTB) offered a US$ 50 million loan facility to support its domestic transport industry. The goal is to assist contract carriage operators to maintain and purchase vehicles.
Example 2. As part of its stimulus package to face the global economic downturn, Argentina has created a soft credit line of 300 million pesos to encourage refurbishment and extension works in the hotel sector through its National Bank.
Example 3. Thailand has implemented a Micro Credit Scheme, in close cooperation with national banks, providing special loan advantages for small and medium businesses. Lending period will be for two years with -3% of MLR (Median Low Rate) of interest, -1% from cooperated banks and -2% from the budget allocated by the government.
4.3. Marketing Measures

Marketing actions were highly ranked on the agenda of almost all countries. Since national tourism administrations/organizations generally have the full responsibility of tourism marketing activities it is easier to develop and implement specific advertising
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and promotional activities than fiscal and/or monetary measures, where a broader collaboration with other government areas is required. Most of the measures reported in this area include the increase in promotional budgets as well as the development of special campaigns targeting nearby markets, in particular the domestic market. Overall, measures in the marketing area include: Allocation of extra funding for promotion namely for advertising campaigns and e-marketing, aimed particularly at nearby and domestic markets; Promotion of domestic destinations and the encouragement of local visitors to make short trips at home; Discounts on entrance fees in local attractions and facilities; Promotion of value added or reduce price package in major source markets; Promotion of social tourism and group travelling for holidays inside the country or granting of incentives and special discounts for travelling in offpeak season in order to decrease seasonality;
Example 1. The Australian Government has launched an innovative program entitled No Leave No Life aimed at encouraging Australian workers to use some of their 123 million days of stockpiled annual leave for holidays in Australia.
Example 2. Portugal has developed a new promotional programme aimed at the domestic market - this includes a comprehensive advertising campaign and a dedicated website where private sector partners can offer their special packages for the domestic market.
Also, specific market segments like independent and special interest travellers, youth travellers and second home owners have been identified as key target segments for many countries. As a result, there has been an increase in the promotion of niche products and services such as ecotourism, rural or adventure tourism. The promotion of events in the areas of culture and sports and of the meetings industry also appears high in the list of marketing measures adopted. Destinations such as South Africa or Hong-Kong (China) are taking advantage of forthcoming events such as the 2010 FIFA World Cup and the East Asian Games, respectively, to promote their tourism, or promoting new ones.
Example 3. Hong Kong (China) has decided to earmark an additional HK$ 150 million (US$ 19.3 million) for promotion and marketing initiatives to attract more international conventions and exhibitions over the next five years. In addition, Hong Kong Financial Secretary announced Budget earmarked US$ 12.8 million to assist organisers to host more attractive events in Hong Kong (China) in the areas of arts, culture and sports over the next three years.
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4.4. Human Resources Measures

Undoubtedly, the competitiveness of the tourism market is getting higher in periods of crisis like the one the world witnesses. Therefore, the quality of services is of crucial importance for the tourism product. It is fairly certain that tourism more than any other sector is highly depended on the performance of its human resources thus, several countries have also focalized their stimulus measures on actions and measures in the area of human resources. The actions and the measures in the area of Human Resources include: The creation of new full-time and part-time jobs in tourism particularly addressed to minority and less advanced economically groups like women and students; The development of special programs to increase the awareness of young people on tourism as a rewarding career option; The organization of training seminars for tourism professionals and the improvement of recruitment systems by simplifying the procedures and targeting at qualified labour; The development of capacity building campaigns and technical assistance programmes for the tourism industry focusing on modern marketing and business techniques, managerial techniques and IT for tourism enterprises.
Example 1. The Tourism Department of the Philippines announced the creation of 3,000 new jobs in 2009 in support to governmental program of one million jobs in the next first six months of 2009.
Example 2. The Government of Pakistan has granted working visas to foreign technical and managerial personnel for the purpose of transferring skills and know-how. These visas can be issued for a period up to 5 years by Board of Investment (BOI). The Ministry of Tourism is a member of the committee responsible for issuing the working visas.
4.5. Travel Facilitation Measures

Many countries have realized that the simplification of travel regulations, namely the reduction of visa fees and the facilitation of entry procedures can be a key competitive factor at the moment and help built consumer as well as business confidence. The measures and actions related to travel facilitation include: Visa facilitation and visa fee exemptions or granting visa on arrival for visitors from neighbouring countries, other source markets or special target groups like visiting friends and relatives; Simplification of travel regulations and minimizing the restrictions and rules for incoming tourists.
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Example 1. To streamline the procedure for mutual travel, the exemption from entry visa between Cambodia-Lao PDR has been implemented, and in October 2008, CambodiaVietnam have signed the agreement on visa exemption for holders of ordinary passports. In addition, the Cambodia government introduced the policy to provide Visa-K for Cambodians living overseas to promote Visit Friends and Relatives (VFR) travel.
4.6. Public-Private Partnerships (PPPs)

Public and private partnerships are a valuable tool for tourism development, and even more in times of crisis. This model has been incorporated into the response plan for tourism recovery of almost all countries. Many national tourism administrations have established partnerships with the local tourism industry, but also with financial institutions and economic corporations at regional and national level in order to find solutions for supporting the sector. These partnerships include: Financial support for the expansion/maintenance of airline capacity; Organization of co-promotional activities with airlines, hotels, travel agents aimed mainly at hard-selling campaigns in source markets, including valueadded/discounted packages; Discounts or special offers in a wide range of national products, leisure activities, restaurants, tourism attractions; Waiving fees for the participation of travel professionals on tourism fairs abroad; Creation of market monitoring boards comprising representatives of government and stakeholders within the tourism value chain to closely follow up the performance of the sector and its source markets and act accordingly. Example 1. Germany organized in collaboration with major tour operators and domestic airlines hard selling campaigns focused on traditional source markets
Example 2. The tourism promotion agency for Hungary, Magyar Turizmus (MT), has strengthened the cooperation with the domestic tourism industry. By analysing continually domestic and international tourism flows, studying the travel habits and monitoring tourism statistics, the MT has developed a co-strategy with tourism professional associations focused on neighbouring countries and short haul markets.
Example 3. To beat the current downward trend of international travel, the Korean Tourism Organization (KTO) and VISA Card have work together to present a huge discount promotion from April 2009 to March 2010. VISA Card users from all over the world will be eligible for discounts on a range of merchandise, restaurants, leisure activities, and many more of Korea's attractions. During this period, Visa card users can pick up
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a discount coupon booklet that lists all the discount offers available. Locations where visitors can save money include SK Telecom Roaming Centres cellular phone rental service at Incheon International Airport, shopping centres throughout Seouls downtown areas, cosmetics shops, amusement parks, restaurants, cafes, hotels, duty free shops, etc. With at least 60 different offers available, visitors will be able to enjoy the benefits from the moment they arrive in Korea. Visitors who make purchases with a VISA card, and present the discount coupon booklet, can receive discounts from 5% up to 50% at participating stores and locations.
4.7. Transnational Cooperation

Some governments focused on the enhancement of regional and transnational cooperation through the development and the promotion of tourism products and destinations taking advantage of existing synergies among neighbouring countries. The transnational cooperation measures include: Development and promotion of multi-destination itineraries; Organization of cross-boarder events and festivals; Travel facilitation within a specific region such as Central America or the ASEAN countries; Creation of platforms to exchange know-how and share information on source markets. Transnational cooperation measures also include marketing partnerships among countries with a common interest in key tourism emerging and long haul markets. The ultimate purpose of such partnerships is to establish co-marketing operations and corporate selling strategies for travel products and services of different countries promoting themselves as a unique destination. Example 1. A marketing partnership among Italy, Spain and France has been initiated in order to develop corporate tourism products and services and establish a mutual marketing strategy focused on markets of common interest.
Example 2. Macao (China) used the UNESCO heritage 10th anniversary to increase cooperation with Hong Kong (China) and mainland China provinces and develop common tour itineraries.
4.8. Environmental Measures

According to the UNDP Global Green New Deal2 report, environmental policy actions and investments on green sectors will address not only the environmental crisis but most importantly will provide high economic return, particularly for less
Barbier, Edward. 2009. A Global Green New Deal, UNEP-DTIE. Report prepared for the Economics and Trade Branch, Division of Technology, Industry and Environment, United Nations Environment Programme, February 2009.
2
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developed economies and poorest countries. Therefore, measures focused on ecofriendly services and products as well as renewable energy and low-carbon use may contribute to global economic recovery in the long run. In the short term, most of the countries have focused so far in more immediate monetary, fiscal or marketing measures as part of their national stimulus packages. However, some countries have announced medium and long term plans for the transformation to a Green travel industry. The environmental stimulus measures identified so far include: Supporting the development of systems of low-carbon energy saving accommodation; Developing carbon offsets program in the sector; Funding eco-friendly tourism infrastructure and revitalizing transportation aimed at using renewable energies; Organizing and promoting zero energy events like cycling festivals and walking marathons Funding mechanisms for the development of green tourism products and services such as hiking, cycling, ecotourism, and rural tourism; Increasing the awareness of tourism professionals and tourists on environmental issues, climate change and renewable energy by organizing training seminars, educational programs and using media and communications networks domestically and internationally.
Example 1. The Republic of Korea is seeking to construct a pilot carbon neutral tourism complex and adopt eco-friendly plans, support green transportation system and natural energy. The government has already selected the place and concluded agreements with tourism business for the construction of a car free resort.
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Annex 1 - List of measures by region/country

AFRICA ..................................................................................................................... 18 South Africa......................................................................................................................18 Morocco............................................................................................................................18 Tunisia..............................................................................................................................18 AMERICAS ................................................................................................................ 19 Argentina ..........................................................................................................................19 Bahamas ..........................................................................................................................20 Barbados ..........................................................................................................................20 Bolivia...............................................................................................................................21 Canada.............................................................................................................................21 Jamaica ............................................................................................................................22 Nicaragua .........................................................................................................................23 ASIA AND THE PACIFIC ............................................................................................. 23 Australia ...........................................................................................................................23 Brunei Darussalam ...........................................................................................................24 Cambodia .........................................................................................................................25 China ................................................................................................................................26 Hong Kong, China ............................................................................................................27 India..................................................................................................................................29 Indonesia..........................................................................................................................30 Japan................................................................................................................................31 Macao, China ...................................................................................................................32 Malaysia ...........................................................................................................................32 New Zealand ....................................................................................................................33 Philippines ........................................................................................................................34 Republic of Korea .............................................................................................................35 Singapore .........................................................................................................................35 Thailand............................................................................................................................36 Vietnam ............................................................................................................................38 EUROPE.................................................................................................................... 38 Bulgaria ............................................................................................................................38 Croatia..............................................................................................................................39 Cyprus ..............................................................................................................................39 France ..............................................................................................................................39 Germany...........................................................................................................................40 Hungary ............................................................................................................................41 Israel.................................................................................................................................41 Italy...................................................................................................................................42 Norway .............................................................................................................................42 Portugal ............................................................................................................................43 MIDDLE EAST............................................................................................................ 43 Egypt ................................................................................................................................43 Jordan ..............................................................................................................................44 Oman................................................................................................................................45 Qatar ................................................................................................................................45 Saudi Arabia.....................................................................................................................46 Syria .................................................................................................................................46 United Arab Emirates .......................................................................................................47
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Response Measures by Country
AFRICA South Africa South Africa to take advantage of the 2010 FIFA Football World Cup South Africa is focusing on the development and support of tourism small business, development of tourism and general infrastructure and vigorous marketing, to be prepared for taking advantage of 2010 FIFA Football World Cup. See also
http://www1.southafrica.net/Cultures/enUS/bt.southafrica.net/News+and+events/News/Lateral+Thinking+Business+Tourism+and+th e+2010+Soccer+World+Cup.htm
Morocco Moroccos Ministry of Tourism drafts a new plan to protect the Moroccan tourism sector The new plan called CAP 2009 is aimed at keeping Morocco attractive to tourists. A raft of concrete new strategic measures has been adopted to anticipate and limit the impact of the global financial and economic situation on the sector. CAP 2009 also aims to boost operators' confidence in large-scale projects and maintaining current levels of investment. This will enable Morocco to preserve its market share in foreign outbound markets through increased communication and close contact with tour operators, the media and internet. Additional Information CAP 2009 will be funded by an increase of 10% (US$ 13.5 million) in the 2009 budget. In 2009, Morocco plans to do far better than the global average. The Ministry is hoping to retain its current market share in traditional outbound markets and conquer new markets. Marrakech, Fes, Casablanca and Agadir have been identified as priority regions. Efforts to promote Morocco will be aimed at Europe, the Gulf region and Russia. The plan includes efforts to develop domestic tourism, boost Morocco's image, encourage tourist loyalty and maintain investments in tourism. Tunisia Tunisia allocates additional budget to undertake promotion Specific tourism response to the economic crisis taken by Tunisias Head of State includes additional promotional and advertising budget, particularly targeting the
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Response Measures by Country European market. In addition the measures seek the preservation of historical areas, development of cultural festivals and the implementation of golf courses, as well as the strengthening of international air transport and the establishment of a program to upgrade hotels. Additional Information Measures include: a) Additional budget for promotion; b) Strengthen the international air transport to Tozeur and the domestic air transport to Tabarka and Tozeur; c) Establish a program to upgrade hotels whilst carrying out the modernization of vocational training centres in coordination with all parties involved; d) Complete the ongoing projects and golf courses; e) Accelerate the use of historic and archaeological sites and promote largescale international festivals; f) Improvement of the aesthetics of tourist resorts and the cleanliness of their environment. See also
http://www.tunisia.com/news/aggregator/item/241338
AMERICAS Argentina Argentina offers no-interest loans to boost tourism As the latest part of a stimulus package to face the global economic downturn, Argentina offers no-interest loans to boost domestic tourism. Additional Information A cooperation agreement has been established between SECTUR, the chamber of credit and debit cards and the business associations of the sector. Through this agreement 500 tourism business including hotels, travel agencies and restaurants, will accept credit card payments with between 3 and 6 instalments without interest. This measure aims favouring purchases in and toward domestic destinations. Simultaneously, SECTUR will promote the enterprises and products adhered to the agreement. The country is also giving fiscal and monetary incentives to the sector: a) In the framework of the program Blanqueo de capitales, those who earmark funds to all types of investments in tourism will benefit from a tax rate differential of 1%;
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Response Measures by Country b) In order to encourage the refurbishment and extension works in the hotel sector, the National Bank grants a soft credit line of 300 million pesos. See also
http://www.eturbonews.com/6697/argentina-offers-no-interest-loans-boost-tourism
Bahamas Bahamas focuses on infrastructure, capital projects and capitalising on its proximity to North America Strengthening of the Bahamas tourism industry via infrastructure and capital projects as well as capitalising on the Bahamas proximity to North America, have been announced among the key priorities for 2009. Infrastructure and capital projects include redeveloping the Lynden Pindling International Airport and dredging the Nassau Harbour, which will allow the region to receive the worlds largest cruise ships, capable of accommodating 5,000 passengers. The Ministry of Tourism aims to capitalise on the countrys close proximity to North America by achieving significantly lower air fares; lower or eliminated airport costs inclusive of customs and immigration overtime charges; and increasing airlift. Measures include a strategy to add new USA gateways, taking advantage of US immigration and customs pre-clearance facilities in New Providence and Grand Bahama. With regards to marketing and promotions, the Ministry has launched advertising campaigns in major markets such as New York, Philadelphia, Boston, and Washington. Additional Information The following measures have been taken to stimulate travel to The Bahamas: a) Travel rebates; b) Reduction in airfare by lowering of airport taxes; c) Creation of an all inclusive destination concept with buy-in from all major tourism suppliers; d) Destination promotion of proximity on its major source market, the USA. See also
http://www.freenationalmovement.org/news.php?cmd=view&id=711
Barbados Barbados tourism sector receives a $15 million stimulus package The Government of Barbados has agreed to provide $15 million to assist failing properties and to maintain employment in the tourism sector. The Tourism Industry Relief Product (TIRP), together with the $20 million made available to the Barbados Tourism Authority (BTA), aim to mitigate the worse aspects of the current economic
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Response Measures by Country crisis. See also

http://bimchat.wordpress.com/2009/02/20/15m-stimulus-to-help-barbados-tourism-sector-intough-times/
Bolivia Bolivia strengths management and reinforces rural tourism marketing and promotion Bolivia aims to strength community enterprises and its initiatives by providing support to organizational and administrative management. Likewise, it will continue reinforcing promotion and marketing of Bolivia as a destination for rural tourism. Additional Information Response measures include: a) Strengthening the community enterprises by providing organizational and administrative management; b) Promotion and marketing of Bolivia as a destination for rural tourism. Transversal policies include: a) Natural resource, environmental and cultural management; b) Income redistribution policy: Distribucin de la Renta Dignidad. Canada Canada invests in priority international markets and encourages Canadians to keep exploring Canada Canadians will be encouraged to Keep exploring Canada with an increase in funding to the Canadian Tourism Commission (CTC) outlined in the federal governments budget. In addition to maintaining the CTCs CAD$ 76 million funding, the budget document has earmarked CAD$ 20 million for each of the next two years to expand investment into priority international markets and to encourage Canadians to spend their travel dollars at home. According to CTC, the new money will be targeted into partnered marketing programs that will effectively increase tourism revenues to the small- and medium-sized businesses- the backbone of Canadas tourism economy. Other tourism-related initiatives in the budget include the creation of a National Trails System, an upgrade to National Parks visitors facilities such as campgrounds, visitor centres and a National Historic Site, as well as cultural festivals. Additional Information The government of Canada has allocated CAD$ 800 million in the federal budget to support the tourism and travel sector, provide stimulus to the industry in these
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Response Measures by Country challenging economic times, and address several longstanding competitiveness issues of the industry. Among the funding initiatives for the tourism sector are: a) CAD$ 40 million over two years to the Canadian Tourism Commission: CAD$ 20 million for domestic marketing and CAD$ 20 million for emerging markets; b) CAD$ 100 million for marquee festivals and events over two years; c) CAD$ 150 million for Canadas national parks system over two years: CAD$ 75 million for visitor facilities and CAD$75 million for national historic sites; d) CAD$ 25 million to create new hiking trails across the country; e) CAD$ 407 million for improvements to passenger rail service in the Montreal to Toronto corridor operated by VIA Rail; f) Additional funding of projects which will assist in the development of vital tourism infrastructure; g) CAD$ 24 million over two years for cruise ship tourism; h) CAD$ 60 million over two years for local and community cultural and heritage institutions (i.e. theatres and museums); i) CAD$ 140 million over five years for Northern Economic Development, a substantial portion of which will be directed towards tourism projects. See also
http://mediacentre.canada.travel/content/ctc_news/budget_news
Jamaica Jamaica Tourism Board supports and collaborates with transport industry Jamaica Tourism Board (JTB) will assist ground transport operators by providing a US$ 50 million loan facility in response to the economic crisis. The loan facility has been made available by the Tourism Enhancement Fund (TEF) and is designed to assist contract carriage operators with maintaining and purchasing vehicles. JTB has also collaborated with local airline Air Jamaica in a Winter Rescue prize promotion based in New York during January 2009, where Jamaican advertisement on taxicabs was designed to excite New York consumers about the accessibility and value of the destination as a tropical getaway during the challenging economic situation and colder weather period. Additional Information Measures taken by Jamaica include: a) An aggressive multi-tiered national sales program of trade and consumer promotions to create the highest visibility in key market areas (USA, Canada and the United Kingdom); b) An aggressive, comprehensive, and competitive public relations marketing, publicity and promotional plan with an overall goal to excite potential visitors and travel partners through their passions;
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Response Measures by Country c) Increased presence on the web with a marketing strategy aimed to increase knowledge of Jamaica, the varied products and services offered and to update consumers quickly and effectively on activities occurring on the island. See also
http://www.jis.gov.jm/indus_tourism/html/20090117T1100000500_18064_JIS__50_MILLION_LOAN_FACILITY_FOR_GROUND_TRANSPORT_OPERA TORS_IN_TOURISM_SECTOR.asp http://www.jis.gov.jm/indus_tourism/html/20090119t0900000500_18082_jis_jtb__air_jamaica_collaborate_for_winter_rescue_promotion.asp
Nicaragua Nicaragua facilitates visa for tourists Nicaragua is implementing some visa facilitation for tourists, for instance, eliminating the visa requirement for Costa Rica. See also
http://www.intur.gob.ni/310309_DecretoVisado.php
ASIA AND THE PACIFIC Australia Tourism Australia creates Global Market Monitor and develops a sharp promotion campaign to promote domestic tourism In response to the financial crisis and its expected impacts, Tourism Australia has developed a monthly Global Market Monitor to provide the industry and its stakeholders with a detailed, monthly report on the conditions and performance of each of its key markets. The Monitor is based on visitor and visa data as well as reports from Tourism Australias international offices, trade partners and industry colleagues. Additional efforts are focus on domestic tourism through a national campaign for encourage Australian workers to take their leave holiday at home. Additional Information In terms of boosting domestic tourism, the No Leave, No Life program was launched by the Minister for Tourism, in the end of May, to encourage Australian workers to use their stockpiled annual leaves for holidays in Australia. As a support to this campaign a website has been created (www.noleavenolife.com) to inform businesses and their workforces. See also
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http://www.tourism.australia.com/Marketing.asp?sub=0459 http://www.tourism.australia.com/NewsCentre.asp?lang=EN&sub=0315
Brunei Darussalam Brunei Tourism Board launches 10 must-do KNK packages for 2009 The Brunei Tourism Board has stepped up its promotional Kenali Negara Kitani (KNK) with a new marketing campaign called "10 must-do KNK packages for 2009", in an attempt to compensate for the forecasted slowdown in international travel. The campaign includes 10 packages conducted by several organisations and tour operators, such as Beach Fun Day, Proboscis Monkey Tour, Sg Brunei Night Safari, Ulu-Ulu Resort and Experience a Typical Brunei Fishing Village. The campaign will also launch the KNK Passport to encourage more locals and expatriates living in the country to travel and participate in the campaign. The Tourism Board is also working with the Land Transport Department to extend the public transport system and to make Brunei more accessible for its Bornean neighbours of Kota Kinabalu, Sabah, Pontianak and Kalimantan. Additional Information The objectives of the KNK (Kenali Negara Kitani) are to make of the tourism industry a key contributor in the countrys economic diversification plans and a major provider of employment and business opportunities, as well as to create greater awareness of the many tourism attractions and activities available in the country for both domestic and international tourist. The KNK campaign comprises 3 key concepts: a) Promotion of domestic tourism: The KNK campaign promotes to Bruneians and residents the concept of travelling and doing tourism activities within the country, not only by visiting places of attraction, but also by using the services of tourism service providers. b) Awareness of tourism as a key industry for the future: In line with the countrys economic diversification drive, the KNK campaign emphasizes to the public at large the importance of developing, sustaining and embracing the tourism industry. c) Awareness of tourism as a career possibility: The KNK campaign targets students by highlighting the different interesting and rewarding career options available in tourism. See also
http://202.160.14.137/industry/News/2009/news280109(1).htm
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Cambodia Cambodia implements 2009-2010 tourism plan Cambodia is developing and implementing a short term tourism strategy plan in response to the economic downturn challenge. The main issues considered are facilitation of travel, marketing and promotion, domestic tourism promotion and ASEAN region cooperation. Additional Information The measures and projects that have been taken and planned to implement are the following: a) Facilitation of travel Facilitation of travelling procedures and transportation for tourist within the regional framework. Cross border tourism with neighbouring countries is to be further developed by improving services and hospitality at border check point, including the use of a border pass for Cambodian and citizens of neighbouring countries. Moreover, to streamline the procedure for mutual travel, the exemption from entry visa between Cambodia and Vietnam have been signed. Additionally, the Government will provide the Visa K for Cambodian living in overseas to promote the Visiting Friends and Relatives (VFR) travel, which will become increasingly popular as travellers look to eliminate costs. b) Marketing and promotion Cambodia is taking measures to secure a sustainable growth and attract tourist during this difficult time of global economic slowdown. In October 2008, the Cambodia new branding campaign was launched to promote the country more widely, to attract more tourists and foreign investors. The strategic marketing plan Cambodia Kingdom of Wonder is focus on promoting the country as a cultural and natural destination. A joint public and private sector working group has met to evaluate challenges and opportunities facing tourism. The proposal of a controlled pricing policy, such as the reduce of the package tour price and allocation more funds, has result to boost new events, organize overseas road shows, media and agents familiarization. The Ministry of Tourism will continue to tap in tourism demand, such as the quest for cheaper travel. In terms of websites and promotional information, core messaging and media partnerships are identified as critical for communication. The Ministry of Tourism will continue to target the traditional source markets such as ASEAN and East Asia,
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Response Measures by Country emerging growth markets such as India, Russia and Middle East and also the markets that are less affected by the recent global developments. c) Domestic tourism promotion As for the domestic market, the objective is to encourage the local visitors to travel locally, to boost tourism numbers and flatten the seasonality curve. d) ASEAN Tourism cooperation and the region ASEAN countries benefits from increasing air connectivity particularly on low-cost carriers (LCCs). The expansion of openskies policies, and the expansion of the ASEAN highway is providing significant intraASEAN travel and outbound business; this will tend to be short haul due to the global recession. Cambodia encourages and proactively works to attract direct flights and upgrade airports in recognition of the need to increase direct air access into and within the country. The countrys third emerging gateway Sihanoukville Airport has been upgraded to cater to larger aircraft and was equipped with facilities, which will attract regional direct flights in the near future and at the same time improve in tourism supplies, quality of tourism services and products in order to attract more visitors. During their meeting in January 2009, the ASEAN Tourism Ministers declared 2009 2010 as the youth travellers year within ASEAN region. Considering the seriousness of tourism slowdown, Cambodia is taking the initiative with the ASEAN member states to encourage active youths appreciate the diverse cultures within the region. China China focuses on expanding domestic demand and promoting tourism consumption In the face of the severe situation, China National Tourism Administration (CNTA) is following the direction of expanding domestic demand and promoting consumption stipulated by the Chinese Central Government. The CNTA is adjusting its development strategy by emphasizing on the importance of the domestic tourism development. Additional Information Measures taken by China to boost domestic tourism demand and promote tourism consumption include: a) 1.8 billion RMB to refund the quality guarantee deposit for travel agencies: CNTA will refund the quality guarantee deposit submitted by travel agencies with a total amount of 1.8 billion RMB, to help tourism enterprises overcome the difficult times. According to this policy, travel agencies can
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Response Measures by Country claim a temporary refund of 70% of the quality guarantee deposit they paid to CNTA when they set up business. A period of two years from the 4th January 2009 to 31st December 2010 was granted for the application of this policy. b) 1 billion RMB investment to improve tourism infrastructure: One billion RMB allocated by the Chinese Central Government will be invested on tourism infrastructure development projects. The major areas for investment are tourism infrastructure, public service facilities and rural tourism. China will launch promotional campaigns to major international source markets: More efforts will be spent on promoting Chinas tourism to international markets by organizing road shows and other promotional activities in Chinas major source markets like Russia, Japan, United States, Australia and New Zealand. The Civil Aviation Administration of China (CAAC) 10 measures: The CAAC introduced 10 measures to respond to the financial crisis and promote the stable development of the industry. These measures cover comprehensive aspects in aviation industry including: security monitoring; rectify and standardize market order; strictly control of airplane capacity growth; politically and financially support to fly routes to remote and underdeveloped areas; monetary policies for the benefit of national airlines; adjust the pricing of fuel; promote energy saving actions; enhance the construction of infrastructure; expand the scope of air services and facilitate the enterprises restructuring.
c)
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Hong Kong, China Hong Kong (China) earmarks funds for promotion and marketing to attract international conventions and exhibitions and to assist organizers Hong Kongs Government has decided to earmark an additional HK$ 150 million (US$ 19.3 million) for promotion and marketing initiatives, to attract more international conventions and exhibitions over the next five years. In addition, the Financial Secretary has assigned a budget US$ 12.8 million to assist organisers to host more attractive events, in the areas of arts, culture and sports, over the next three years. Additional Information To enhance the competitiveness of the destination, Hong Kongs Government announced the following measures in the budget 2008-2009: a) Waive the hotel accommodation tax starting from 1 July 2008;
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Response Measures by Country b) Exempt the duty on wine and alcoholic beverages (except spirits); c) Earmark an additional HK$ 150 million (US$ 19.3 million) for promotion and marketing initiatives to attract more international conventions and exhibitions to Hong Kong over the next five years; d) Finance development of a world class terminal at the old Kai Tak airport site with the first berth expected to be operational in 2013. In addition, Hong Kong Financial Secretary has announced a budget earmarked US$ 12.8 million to assist organisers to host more attractive events in Hong Kong in the areas of arts, culture and sports over the next three years. The Hong Kong Tourism Commission is drawing up a detailed proposal to establish a Mega Event Fund for this purpose. This will help raise the international profile of many home-grown cultural and sports events to build up Hong Kong's position as the events capital of Asia. As consumers take less expensive holidays and switch to short-haul destinations, the country have re-deployed its marketing resources to focus on short-haul markets and stepped up promotions to attract visitors with new tourism products. Other efforts have been taken including the following categories: a) Asias MICE hub: The country will play host to a number of large-scale MICE events this year, including Art Hong Kong 2009, SIBOS (an international conference/exhibition on financial telecommunications), Aerospace 2009, WONCA (World Organisation of Family Doctors) and the Asia Pacific Regional Conference. The newly-established Meetings and Exhibitions Hong Kong office of the Hong Kong Tourism Board will provide one-stop support for event organisers and will enrich the travel experience of MICE visitors through the arrangement of special cultural programmes. b) Host of 2009 East Asian Games and other mega events: The Hong Kong 2009 East Asian Games will be held in December. This is one of Asias showpiece multi-sport competitions, featuring top-class athletes from across the region, with more than 3.500 athletes, competing for 290 gold medals in 23 sporting events. Moreover, the Tourism Board will inject new entertainment elements such as Hong Kong Summer Temptations and Hong Kong Winterfest; and stage brand new events including an Asian music festival and a 10-day wine and dine festival, as marketing platforms for the destination. c) Easier entry for visitors: Hong Kong is one of the worlds most immigrationfriendly cities. Travellers from some 170 countries and territories enjoy visafree access to the city for stays of between seven and 180 days. A further expansion of the Individual Visit Scheme, which allows residents from 49 Mainland cities to visit Hong Kong without having to join group tours, was announced in December 2008. Furthermore, they expect to sign in the near future, a mutual visa-free access agreement with Russia.
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Response Measures by Country d) Ecotourism: The Tourism Board will stage a brand new Hong Kong Hiking Festival in 2009 and roll out high-end green tour itineraries to showcase the citys natural wonders and living culture. e) Regional Cooperation: The country is enhancing cooperation with Macao (China) and the Guangdong Province of Mainland China to promote multidestination itineraries. The year 2009 is also designated as the Hong KongJapan Tourism Year, during which new tourism products will be promoted, targeting different source markets in Japan. India India promotes its key destinations in their main source markets Indian government has announced its initiatives to reduce the impact of the economic slowdown, after discussing with various tourism stakeholders. The majority of this plan is focused on marketing and promotion such as the Market Development Assistance (MDA) Scheme, the Visit India 2009 promotional plan, the organization of road shows and FAM trips, as well as its participation at major international travel fairs. Additional Information The following initiatives have been announced: a) Expansion and liberalization of the Market Development Assistance (MDA) Scheme of the Ministry of Tourism, to promote tourism in the overseas markets, provide increased assistance to tourism service providers, as well as to promote niche segments such as MICE and Medical Tourism. b) A Visit India 2009 promotional scheme has been launched to incentivise visits of foreign tourists to India during the period April 2009 - December 2009. c) Familiarization tours for overseas, media and travel trade representatives to key destinations in India. d) Subsidies set bye the Ministry of tourism until March 2010, to the Travel Industry and State Governments in the India Portions, to participate at major international Travel Fairs/Exhibitions. e) Planning of a series of road shows in key source markets including USA, Canada, United Kingdom, Japan, South Korea, Singapore, Malaysia and Australia. f) Liberalization of the conditions for availing External Commercial Borrowing (ECB), for hotels in the corporate segment. g) Rationalization of Aviation Turbo Fuel (ATF) charges, resulting in substantial reduction in air fares.
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Indonesia Indonesia promotes domestic tourism and enhances cooperation with Malaysia The efforts taken by the Government in coping with the crisis aim to intensify the short haul market especially from neighbouring countries such as Malaysia, Singapore and Thailand; as well as medium haul market which is connected by direct flights and has the opportunity to boost by providing new flight connections including Australia, Japan, Republic of Korea, China, Hong Kong (China) and Taiwan (Pr China). On the other hand, Indonesian and Malaysian tourism authorities are working together on an agreement that will see enhanced cooperation in the Asian market. Initiatives will include joint promotion, increased flight services, incentives and travel discounts. Additional Information Main measures taken by Indonesia include: a) Policy on tourism development 2009 - The Government of Indonesia has re-launched Visit Indonesia Year (VIY) 2009 with a special theme Marine and MICE without leaving other market segments of special interests including ecotourism and adventure tourism. - The launch of a national program of Kenali Negerimu, Cintai Negerimu (meaning know your country by travelling across and you will love it) to stimulate domestic tourism. b) Marketing strategy - Enhance marketing and promotion for international and domestic tourism by utilizing printed and electronic media; supporting various international events; and supporting Indonesia promotion offices abroad which cover promotion of tourism, trade and investment. - The establishment of 10 representatives of tourism promotion abroad to be called branded offices for 10 focused markets in ten cities: Tokyo, Sydney, Kuala Lumpur, Seoul, Singapore, Guangzhou, London, Frankfurt, Dubai and Moscow. - Facilitation of direct promotion of qualified products for special niche market. - Co-marketing with airlines, hotels, travel agents, IT Companies, International Tourism organizations. - Linkage with e-marketing tourism web. - Organizing events and festivals including in cross-border areas to generate foreign tourists directly. - Media promotion campaign - Setting up marketing task forces consisting of multi stakeholders based on market priorities. c) Destination development strategy
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Response Measures by Country The government will support the development of 15 destinations other than Bali, focusing on marine, MICE, culture and sport development. Facilitation of the development of tourism at priority destinations, for example, by providing supporting funds for improving quality of tourism attractions. Enhancement of competencies of tourism industries, for example, in developing tourism packages. Increasing competitive advantages. Developing tourism attractions with professional approach and sustainable tourism development beyond Java and Bali Island. Human resource strategy To enhance capacity building for human resource development. Mapping of human resources development on tourism. Improvement of recruitment system for obtaining qualified human resources Policy of zero unemployment after one year of graduation from tourism schools, under the supervision of the Ministry of Culture and Tourism. Capacity building and technical assistances for tourism industries in 15 priority destinations: Java and Bali; North and South Sulawesi; North, West and South Sumatera provinces; West Papua; and East Kalimantan.
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See also
http://www.my-indonesia.info/page.php?ic=7&id=4154
Japan Japan launches Visit Japan and Visit World campaigns Japanese government is encouraging the expansion of two-way tourism between Japan and the world, through the auspices of the Tourism Nation Promotion Act. Additional Information Two-way tourism plays an important role in elevating Japan's profile in the world and fostering understanding of Japan. It is with these goals that the Visit Japan Campaign and Visit World Campaign (VWC) have been launched. The VWC brings together within the Japan Association of Travel Agents (JATA) structure, the Ministry of Land, Infrastructure, Transport and Tourism (MLIT), and related government ministries; tourism offices; airlines; airport authorities and other concerned parties as members of the VWC 20 million travellers promotion special committee (VWC Committee) and establishes the VWC Promotion Office at JATA. The two bodies are tasked with stimulating outbound travel from Japan's regions. See also
http://www.jata-wtf.com/vwc/index.php?lang=en
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Macao, China Macao (China) continues to work closely with the private sector To deal with the potential impact of the current economic downturn on tourism Macao (China) proposes some measures oriented mostly to tax exemption and supply driven measures, in cooperation with the private sector. In terms of fiscal policy, the objective is to continue with the tax incentive measures for tourism. In the other hand, some efforts are oriented to enhance cooperation with airlines, tour operators, travel agencies and Professional Congress Organizers (PCO). Additional Information Macao (China) is implementing the following measures: a) Suspension of tourism tax (5%) for restaurants. b) Waive fees for participation in overseas travel trade/consumer fairs for Macau travel industry representatives. c) Encourage and support travel agencies to develop overnight heritage tours in Macau. d) Continue to work closely with airlines & tour operators to develop value-added packages for target market segments (focus on incentives; family; highspending female; honeymooners and world heritage-conscious audience). e) Cooperate with airlines to open up more direct flights between Macau and other international cities. f) Station tourist guides and provide free presentations for visitors at World Heritage sites, in order to facilitate world-heritage-conscious audience, and encourage longer length of stay. g) Encourage and support PCO to participate and organize MICE activities in Macau. h) Develop networking opportunities and participation for local MICE industry during MICE trade shows overseas. Malaysia Malaysia implements marketing programs and advertising campaigns to promote the destination Malaysia is focusing its efforts on encouraging local and foreign tourists to visit the country through marketing programs and advertising campaigns. Two main examples are the rebranding of Malaysia My Second Home (MM2H) programme and the Zoom Malaysia campaign to intensify the promotion and develop of domestic tourism. Additional Information This MM2H programme was endorsed by the government and introduced in 2002
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Response Measures by Country specifically to attract foreigners wishing to live a meaningful and affordable life in Malaysia for extended periods. The rebranding of MM2H was officially launched on 23 March 2009 by the Ministry of Tourism with the aim of making it more attractive and effective. The new direction is to attract not only foreigners looking to stay longterm or retire in Malaysia, but also high net-worth individuals looking to invest in Malaysia, either by setting up their business here or by partnering with our local entrepreneurs. Regarding Zoom Malaysia, launched in December 2009, this campaign aims to encourage local and foreign tourists to explore the beauty of the countrys rainforests that are rich with unique flora and fauna. It is in line with the Governments efforts to promote Malaysia as an eco-tourism destination. The advertising campaign for SMRT trains, busses and taxis in Singapore will be for six months, beginning from January 2009. In March, another two campaigns were launched including livery advertising on AirAsias aircraft and in the Kuala Lumpur International Airport. See also
http://www.tourismmalaysia.gov.my/corporate/mediacentre.asp?page=news_desk&subpage =archive&news_id=323 http://www.tourism.gov.my/corporate/mediacentre.asp?page=news_desk&subpage=archive &news_id=299
New Zealand Tourism New Zealand takes advantage of the crisis opportunities to keep visitor numbers up Tourism New Zealand concentrates efforts on keeping its profile in its principal source markets by taking advantage of its geographical position, as Australians will be keen to holiday close to home. With this objective, New Zealands Government provided NZ$ 2.5 million to Tourism New Zealand, to boost tourism promotion in Australia. Additionally, an agreement has been signed with the Chinese Government, committing tourism representatives from the two countries to meet regularly to discuss tourism issues. Additional Information The Governments NZ$ 2.5 million funding will help maintain the countrys profile in Australia, as Australians plan their winter and summer holidays. The Prime Ministers visit to China has been an opportunity to reflect on the future of this market, which is very significant for the tourism industry in New Zealand. As a result, the New Zealand and Chinese tourism ministers signed an agreement that strengthens the tourism relationship between the two countries. Additional work will go on to formalise a protocol for handling emergencies affecting nationals while on holiday.
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Response Measures by Country Behind the scenes, Tourism New Zealand is having quiet success with its Approved Destination Status (ADS) monitoring unit. Twenty companies are now approved under the voluntary code of conduct and around 70 tour guides have graduated to become the first cohort of official ADS-approved guides. Tourism New Zealand has also worked with the Immigration Service in China to introduce a fast-track visa approval system for trusted partner travel agents selling independent holidays. The Government is taking many other steps to protect New Zealand from the worst impacts of the downturn. They continue to develop the Jobs and Growth Plan, a series of initiatives aimed at retaining and growing jobs, including the Small Business Relief Package and the Prime Ministers Job Summit. The Small Business Relief Package aims to reduce red tape and make less expensive for small and medium businesses to manage their cash flows and pay taxes. The Job Summit has been developed, in collaboration with key players of the sector. As for the USA visitors, Tourism New Zealand focus on building increased awareness in the medium to long term. In the short term, cheap airfares and a strong US dollar exchange rate are expected to stimulate interest in New Zealand travel, together with the newly launched extension of 100% Pure New Zealand campaign: The New Zealand Life Back Promise. Concerning the UK, once again the exchange rate and competitive pricing on airfares is maintaining interest. For Tourism New Zealand, if fares stay low through May and June, it will further stimulate the youth market and gap year travel, as students finish school and university. See also
http://www.tourismnewzealand.com/newsletter/TourismNewsMay2009FINAL.pdf
Philippines Philippine government crafts tourism stimulus package The stimulus plan which is intended to insulate the tourism industry from the impact of the global meltdown includes an aggressive marketing strategy of Philippines as the best and cheapest tourist destination, especially for its target markets: USA and Japan. Based on the plan, the Tourism Department in tandem with airlines and hotels has cut the cost of tour packages by half. Additional Information The Tourism Department in collaboration with airlines and hotels has cut the cost of tour packages by half. The new tour packages have offered discounts between February and April 2009 to USA and Japan markets.
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The reduction of airfare and hotel rates aimed to attract American and Japanese tourists to visit the Philippines. The agency is also confident to create 3,000 new jobs in support to President Arroyo's program to provide one million jobs in the first six months of 2009. See also
http://www.op.gov.ph/index.php?option=com_content&task=view&id=19916&Itemid=2
Republic of Korea Koreas Tourism Organization collaborates with VISA to offer discount promotions to its visitors To beat the current downward trend of international travel, the Korea Tourism Organization and VISA Card work together to present a huge discount promotion from April 2009 to March 2010. VISA Card users from all over the world will be eligible for discounts on a range of merchandise, restaurants, leisure activities, and many more of Korea's attractions. Moreover visitors will also receive great discounts in Korea due to the downward trend of the Korean won against other foreign currencies. Additional Information During this period, Visa card users can pick up a discount coupon booklet that lists all the discount offers available. Locations where visitors can save money include SK Telecom Roaming Centres cellular phone rental service at Incheon International Airport, shopping centres throughout Seouls downtown areas, cosmetics shops, amusement parks, restaurants, cafes, hotels, duty free shops, etc. With at least 60 different offers available, visitors will be able to enjoy the benefits from the moment they arrive in Korea. Visitors who make purchases with a VISA card, and present the discount coupon booklet, can receive discounts from 5% up to 50% at participating stores and locations. Singapore Singapores BOOST campaign aims to help the tourism sector through the challenging times The BOOST (Building on Opportunities to Strengthen Tourism) campaign, Singapores S$ 90 million resilience initiative, aims to increase travel to Singapore and will include tactical marketing campaigns developed in collaboration with tourism industry partners, to help the tourism sector. Additional Information
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Response Measures by Country There are six key elements to BOOST: The demand of travel to Singapore; the governments funding support to the sector; the sectors capabilities; outreach to Singapore residents; partnership with the industry; and the future of the sector. Measures under BOOST include tactical marketing campaigns, as well as enhanced assistance schemes, developed in collaboration with tourism industry leaders and partners. A 2009 Reasons to Enjoy Singapore year-long global marketing campaign is part of the promotional push and will feature special offers. For this campaign, eight key source tourism markets will participate in the campaign: Indonesia, Malaysia, China, India, Vietnam, UK, Germany and Australia. The campaign in the United Kingdom will focus on the promotion of Singapore as a must-see stopover destination and will witness the Singapore Tourism Board (STB) partner with a number of operators including Travel 2 and Trail finders, on a wide range of promotional campaigns, including a mix of print, online, in-store and broadcast media. See also
http://app.stb.gov.sg/asp/new/new03a.asp?id=9663
Thailand Thailand implements comprehensive plan to fight the crisis It is not the first time that Thailand tourism has suffered a setback, and now the country is facing a new challenge: confronting the economic downturn. Different meetings and exchange of information have been held among all tourism stakeholders, resulting in some immediate and medium term measures. For instance: the launch of a promotional campaign in various source market countries; waive visa fees for all types of tourists travelling to Thailand from 5 March to 4 June 2009; tax reductions and exceptions for the private sector; a Micro Finance scheme and budget allocation to encourage domestic travel. Additional Information In 2004, when the south of the country was hit by the Tsunami, tourism industry dropped by 10 20 %. At the moment, it was proved that when handled correctly, the tourism cluster was bounced back much stronger than before. Face of the actual challenge, different meetings and exchange of information have been held among tourism stakeholders: governmental authorities, tour operators, travel agencies, tourism council members, Board of directors of airlines, airport authorities, immigrations, customs departments and commercial banks.
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Response Measures by Country The first immediate measure was implemented in December 2008, when the international airport could not operate leaving at least 300,000 travellers in Bangkok and various big cities all over Thailand. A special budget of US$ 54 million was allocated to cover costs of accommodations, meals and rental of tour coaches to the temporary airport, 300 kms from Bangkok which served for departures from the country for two weeks. In January 2009, a quadruple cooperation among the Ministry of Foreign Affairs, the Ministry of Commerce, the Board of Investment and the Ministry of Tourism and Sports, together with concerned private sectors, launched a promotional campaign to boost the countrys profile. Road shows were organized in various source market countries, for instance: Japan, China, Republic of Korea and the United Kingdom. The government has also waived visa fees for all types of tourists travelling to Thailand from 5 March to 4 June 2009. To incentive domestic meetings and seminars to be held outside Bangkok, organizers will be able to reduce tax payment by showing their seminar expenses. For hotel operators, business tax exemption will be effective for the year 2010. There will also be a reduction of 1.25 times of electricity usage guarantee for good recorded hotel operators. Approximate rate is based on the past 3 month record. For all the airlines, there will be a reduction of 50% on landing and parking fees at all airports, under the supervision of Department of Civil Aviation for scheduled flights and chartered flights until September 2009; and a reduction of 20% on landing and parking fees at all airports, under the supervision of Airport Authority of Thailand for scheduled flights until September 2009. A reduction of 50% will be granted for chartered flights at Chiang Mai Airport, Chiang Rai Airport, Hat Yai Airport and Don Muang Airport until October 2010. To encourage for foreign and domestic tourists to visit the destination, a reduction of 50 % on the entrance tickets at all national parks was approved for a period of 3 months, form February to May 2009. To ensure smooth operation of the new international airport, also in January, the draft Act on Safety and Security was promulgated. The measures also include planning and conducting rehearsals of airport emergency plans. In February 2009, the Transit Passenger model was launched. Travellers changing planes in Bangkok will be facilitated within a shorter time and are able to leave the international airport for tour programmes, arranged by the Association of Thai Travel Agents (ATTA) in cooperation with the Tourism Authority of Thailand, to various 3 5 hour destinations around the airport. The Micro Finance or Micro Credit scheme was also issued, with the cooperation from all financial banks in Thailand and the Small and Medium Entrepreneur Bank. Lending period will be for two years with -3% of Median Low Rate (MLR) of interest, 1% from cooperated banks and -2% from the budget allocated by the government. In
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Response Measures by Country order to reach those who are really affected by this economic downturn, tourism sectors are requested to be divided into four groups: Hotels, Restaurants, Tour Operator and others (tour coaches, river boats, gems industries, theme parks, spa, etc). Each group is chaired by one of the Presidents of tourism associations. The President of Thailand Tourism Council chairs the group of diverse businesses. Each group has to first screen its members and non members who need to ask for this special loan. It has to be proved that their businesses are affected by the global economic downturn in 2009 and that there is no other previous debt occurred before the crisis. National launching project will be on 17 March 2009 in Bangkok during which all commercial banks and those concerned will open their booths for the soft loan project. A monitoring committee will be set up to follow up the best performances, transparency and efficiency of the Micro-Credit scheme. Domestic travel will also be on their agenda. A further US$ 4.37 million has been allocated to bring 2,000 youths form each of the 75 provinces, in total 153,000 persons, to travel around Thailand during April to June 2009. They have to be guided by professional tour agencies, private tour coaches, stay in hotels, have their meals in restaurants and use certified guides. The project aims to encourage Thais to travel within Thailand and generate income thoroughly in time of crisis. Vietnam Vietnam sets a tourism stimulus package In order to attract tourists the Government has set a tourism stimulus package with some preferential programs of declining VAT and extending tax payment duration. See also
http://www.baobinhduong.org.vn/detailen.aspx?Item=68751
EUROPE Bulgaria Bulgaria upgrades Plovidiv airport to boost tourism Bulgaria has launched an upgrade of the airport of its second biggest city of Plovdiv in an attempt to lure tourists and boost cargo transport as the global economic downturn bites. The government will spend 40 million levs (US$ 26.44 million) to build a new terminal and almost double plane stands to unclog traffic and increase the airport's capacity to 500,000 passengers annually. "The modernisation of the airport will improve the transport and tourist opportunities in the region and will
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Response Measures by Country encourage airlines to open new destinations," the transport ministry said. See also
http://www.eturbonews.com/7905/bulgaria-upgrades-ageing-airport-boost-tourism
Croatia Croatia increases cooperation between the public and private sectors for tourism promotional activities There are five co-promotional activities (cooperation of the public and private sector) which include special programmes for promotional activities for shoulder seasons, main seasons (different in value), air-destinations and domestic tourism. Additionally, the funds for promotion have been increased (almost 60% compared to last year) and there will be more presence in the global and other media. Croatia is also advancing in the area of travel facilitation with the abolition of tourist visas for Russians and Ukrainian nationals and tax cuts on hotels. See also
http://www.mint.hr/default.aspx?id=4881
Cyprus Cyprus assigns a stimulus package for the tourism sector The government is putting together a fiscal programme to address the actual downturn. Cyprus President Demetris Christofias announced a 300 million euro financial package in a bid to boost the Mediterranean island's flagging tourism and construction sectors. Concerning the tourism sector, around 51 million are earmarked for tourism, which includes tax and airport landing fee reductions. At the same time, a scheme to encourage Cypriots to holiday at home will also be introduced. See also
http://www.eubusiness.com/news-eu/1233686822.66/
France France will reduce VAT to 5.5% for the catering sector on the 1st July 2009 Frances Ministry of Economy, Industry and Employment and the Secretary for Trade, Crafts, Small and Medium Enterprises, Tourism and Services, have organized a general meeting in April 2009, to reflect the process of modernization and development of the French Food & Beverage sector. The President of the Republic
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Response Measures by Country asked the ministers to propose to the parliament to set the sectors VAT on 5.5% from the 1st July 2009, at the beginning of the tourism season. Additional Information This initiative is the culmination of a work undertaken for several months which resulted in an agreement reached by France within the European Union, to allow member countries to apply reduced rates in certain sectors. In the future, the VAT reduction will be returned to the consumers in order to develop business and employment in the catering sector. In addition, the President of the Republic welcomes the signing of a future contract between the state and professional organizations, seeking for commitments on: a) Lower prices in 10 menu categories, so the reduction will be visible to the customers; b) Job creation through an incensement of 40,000 places; c) Improvement of the employees conditions; and d) Continuation of the modernization of the sector. See also
http://www.elysee.fr/documents/index.php?lang=fr&mode=view&cat_id=8&press_id=2566 http://www.euractiv.fr/la-france-et-lue/article/restauration-tva-55-1er-juillet-2009-001624
Germany Germany is honing its marketing strategy and scores as a value-for-money destination Special new marketing campaign for domestic and international travellers by the German National Tourist Board (GNTB) will focus on Germanys excellent value for money. Additional Information Specific measures includes: a) Hard selling campaigns with tour operators and airlines from the traditional main markets: Germany and UK; b) 500 million credit line in benefit of tourism industry; c) 50 million credit line in benefit of restaurants; d) Domestic tourism advertisement campaign. Transversal economic measures: a) 400 million Credit line for SME; b) 100 million venture capital for real estate investment projects. See also
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http://www.germany-tourism.de/pdf/Offensive_Preis-Kampagne_engl.pdf
Hungary Hungary focuses on domestic and neighbouring markets in response to the current economic crisis Tourism promotion agency for Hungary Magyar Turizmus (MT) will focus on domestic tourism and on increasing the number of tourists from neighbouring countries as a response to the current economic situation. According to MT, although the economic slowdown will have a negative impact on Hungarys tourism revenue, it is likely to increase the popularity of less costly domestic destinations. Foreign tourists will be more likely to travel closer to home, spend less and stay for shorter periods. Thus, MTs response includes strengthening cooperation within the tourism industry, concentrating on promotion within Europe and keeping marketing in non-European source markets at their current level. Additional Information The state administration of tourism, the Ministry of Local Government (MoLG) attaches great importance to the utilization of EU funds eligible for tourism developments in order to improve the attractiveness of the tourism supply of Hungary and make it more competitive. The MoLG promotes investment initiatives in the field of tourism by elaborating and implementing investment promotion programmes (conferences, brochures, providing assistance). The Hungarian National Tourist Office elaborated its new marketing strategy (for 2009-2011) and marketing plan (for 2009) with consideration of the impacts of the financial and economic crisis. Based on these considerations HNTO continuously analyzes the demand of domestic and foreign tourists as well as travel habits and monitors the trends in tourism statistics. HNTO will focus its activities on the domestic market and as mentioned above on the neighbouring countries and short-haul destinations. See also
http://www.hungarytourism.hu/main.php?folderID=1252&articleID=4549&ctag=articlelist&iid=1
Israel Israel aims to maintain employment and reinforce marketing campaigns Despite the economic crisis Israel will keep developing marketing campaigns around the globe and reinforcing campaigns in specific markets. It will study the necessity of making adjustments in tourism messages and in target audiences, focusing on
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Response Measures by Country maintaining the existing marketing channels. As for human resources policy, it has been decided to maintain employment and to avoid firing professionals from the tourism industry, in order to be able to react properly in times of recovery. Italy Italy proposes social help for holidays and marketing cooperation with France and Spain Social help will be given to lower income families: the measure envisages special discounts for holidays in Italy during the low and mid season, so as to help families going on holidays and, at the same time, keep the hotel industry working in the offpeak season. On the other hand, a marketing partnership has been initiated with France and Spain: the partnership relies on some co-marketing operations aimed at building common travel products and attract, as a unique destination, emerging and long haul markets. Norway Norwegian Government presents general stimulus packages No measures specifically aimed at the tourism sector have been undertaken in Norway. However the Norwegian Government has presented a general stimulus package consisting of some fiscal and monetary policy as well as some stimulus oriented to carry on investment in infrastructure. Additional Information The Norwegian general stimulus package includes: a) Change of tax regulations to improve the liquidity of industrial companies; b) Increased municipal budgets to make it possible to renovate and build new schools, nursing homes and churches, etc; c) Increased communications budget to undertake maintenance and investments in railways, roads and harbours nationwide; d) Establishment of a Norwegian State Finance Fund to strengthen the banks core capital; e) Establishment of a Norwegian State Bond Fund Norway's central bank has also repeatedly reduced the interest rate. See also
http://blog.norway.com/tag/economic-stimulus/
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Portugal Portugal cooperates with the private sector to implement hard selling campaigns and credit lines to boost tourism To deal with the potential impact of the current economic downturn on tourism, Portugal proposes some specific measures on tourism such as: sales and advertising campaigns, and credit lines to benefit the tourism industry. Additional Information As in the case of Germany, specific measures includes: a) Hard selling campaigns with tour operators and airlines from the traditional main markets; b) Domestic tourism advertisement campaign; c) 500 million credit line in benefit of tourism industry; d) 50 million credit line in benefit of restaurants.
MIDDLE EAST Egypt Egypt draws comprehensive plan for tourism resilience In his presentation to the 1st Meeting of the Tourism Resilience Committee at FITUR -Madrid, HE Mr. Zoheir Garranah, Minister of Tourism for Egypt, outlined Egypt's strategy for overcoming the global economic crisis. The strategy includes strengthening partnerships with scheduled airlines, joint marketing initiatives with trade, systematic gathering and analysis of feeder market intelligence and encouraging industry to value-add rather than decrease prices. Additional Information As over 85% of travel to the country is generated by air, the Ministry of Tourism is proactively working to strengthen its alliance with the airline industry. The key measures being taken are: a) Introduction of a new formula for take-off and landing fees for new operators and encouraging the reduction of those fees for existing operators to and from all airports in Egypt; b) Strengthening partnerships with scheduled airlines from all our source markets so that they maintain their load capacities to Egypt; c) Working on marketing campaigns with the airlines by advertising in their inflight magazines, and providing them with material for their in-flight entertainment programs; d) Supporting incentive program for charter flights and low cost carriers operating
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Response Measures by Country to all airports in main tourist destinations that are currently operating below full capacity Further, the ministry is systematically gathering and analyzing market intelligence and aggressively pursuing its key tourism markets by reaching out to them in person. It is also strengthening ties with its partners in the tourism trade and intensifying joint (co-marketing) activities as well as increasing its global promotional budgets. Developing a tactical and segmented approach rather than a generic approach to marketing and conducting roundtable discussions with Egypts private sector to assess impact and determine appropriate actions are other measures being taken by the Egyptian ministry during the crisis. The ministry is proactively encouraging the industry to use alternative promotional tools and value-added packages to appeal to consumers on tighter budgets, instead of slashing prices. It is taking stock of the industrys internal strengths and weaknesses, and focusing on training, skills, and human resource development within the tourism sector. It has also announced that it will withhold all additional new taxes that affect the decision to travel. Negotiations with the banking sector are also being held to enable debt re-scheduling and loan facilitation for serious tourism investors and businesses in need of a helping hand. See also
http://www.unwto.org/trc/meetings/pdf/348_TRC_egypt.pdf
Jordan Jordans government approves price reducing measures to boost tourism In Jordan, the government has approved a number of measures to boost tourism in the Kingdom, including a drop in Royal Jordanian ticket prices and a reduction on hotel rate sales tax from 14% to 8%. The new measures also include streamlining entry procedures for citizens from India, China, and Romania. Additional Information The JTB was instrumental in bringing tour operators and agency representatives from the US, Canada and South America to the first Jordan Travel Mart early 2009 in an effort to increase tourist traffic from these markets, particularly from Brazil, Chile and Argentina that are growing markets. Jordan hopes to lure more Latin American tourists with the unveiling of a new marketing campaign later in 2009. The crossmedia effort will put a strong emphasis on e-marketing. The JTB has been at the forefront of promoting the countrys main attractions, diverse tourism products and appeal as a year-round holiday destination, and the
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Response Measures by Country authority has now honed its approach to target tourists with specific tastes. In addition to the South American market, the JTB is looking at expanding its geographical representation to include China and India. It has recently launched two websites in Mandarin and traditional Chinese targeting tourists from China and Hong Kong (China). Oman Oman launches their largest ever tourism marketing campaign in cooperation with the private sector The Ministry of Tourism has launched its largest ever marketing campaign in the Gulf Cooperation Council - GCC on February 22, 2009 under the banner Partnership Oman. Running for four months, the campaign is a joint initiative by the Ministry of Tourism, Oman Air and is supported by Omans major hotels and resorts. The GCC is Omans largest tourism market that has seen significant growth in visitor arrivals by both air and road in recent years. The ministry will also specifically develop the Saudi Arabia market which is seen to have untapped potential. Additional Information As part of the campaign, the Ministry of Tourism, Oman Air, and major hotels are running trade briefings in all GCC markets. Various promotion activities at major shopping malls across AGCC countries have been initiated to reach out to discerning travellers. At key malls across the GCC, customers will be able to watch video presentations about Oman as a unique tourist destination as well as pick up literature about Oman's Short Breaks. The campaign coincides with the Oman Airs ongoing expansion aimed at boosting connectivity. By the end of March 2009, Oman Air will operate around 120 services per week to GCC city gateways, a vast improvement its current schedules. Qatar Qatar supports investment on tourism infrastructure and the development of sustainable events Qatars Tourism and Exhibitions Authority has recently launched a new strategy to grow the tourism industry in Qatar by 20% in the next five years. Their goal is to develop an upscale destination reputed for quality and excellence, by guiding the development of sustainable events and supporting infrastructure. The State of Qatar is making a total investment of US $17 billion over the next five years on tourism infrastructure, including the construction of luxury hotels, resorts and other leisure facilities.
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Response Measures by Country See also

http://www.explore-qatar.com/archives/all_qatar_today_articles/archive-187.htm
Saudi Arabia Saudi Arabias government committed to plans for expansion There is little concern about the impact of the current financial crisis on the tourism sector, and the government is committed to its plans for expansion. However, regarding marketing considerations Saudi Arabian Airlines (SAA) has reduced international air fares by 30-50%. They are also presenting additional promotional fares to different markets as well as to the scholarship students to spend their vacations at home. Additional Information Boosted by large financial reserves accumulated during the days of high oil prices, the Saudi Finance Ministry prioritized the promotion of tourism in the 2009 budget, boosting its allocation by 10.9% to SR$ 385 million, following a 56% raise to SR$ 347 billions in 2008, from SR$ 222 billions in 2007. Saudi Arabian Airlines (SAA) has reduced international air fares by 30-50% effective in February 2009. SAA claims that the discounted fares have come as a result of several positive and important indicators in the industry including cancellation of the SR19 ($5) war hazards tax on one-way tickets and SR38 ($10) for return tickets. The cancellation of fuel surcharges at international airports was also a factor in slashing the air fares on Saudia international flights. SAA has started offering promotional fares from the Kingdom to different European and Arab destinations like Cairo, Alexandria, Dubai and Amman. Fares have also been slashed for some destinations such as Kuala Lumpur and Hong Kong (China). Additionally, in order to encourage Saudi scholarship students to spend their vacations with their families in the Kingdom, SAA is providing them with special fares from New York, Washington, Paris, Frankfurt, Munich and Vienna. Syria Syria eases entry visa restrictions, increasing flights and implements their marketing and promotion campaign Syria is taking three main measures to overcome the economic crises. First, Damascus is easing entry visa restrictions to Iraqi tourists; second, the countrys airline is increasing flights to attract more regional tourists; and finally, the Ministry of Tourism is making efforts in destination marketing and promotion of the destination.
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Response Measures by Country Additional Information Syria's state-run news agency SANA has said that Damascus is easing entry visa restrictions to Iraqi tourists after 17 months of strict regulations that barred most from entering. The Syrian Immigration Department's new regulations require tourists to be part of a group and enter the country only through Damascus International Airport. Further, tourists should have a return ticket, at least $1,000 in cash, and should leave their passports at the tourist office after arrival. The Syrian move comes after the improvement of security conditions in Iraq and amid an international financial crisis that makes Syria in need for tourists and money. Syria has about 1.5 million Iraqi refugees. In addition, in a bid to attract more regional tourists, Syrian Arab Airline has increased flights to the Arabian Gulf to Dubai, Abu Dhabi, Sharjah and Doha. The Ministry of Tourism along with Syrian Airlines is also participating in a number of tourism fairs and exhibitions in Europe as part of its marketing and promotion campaign for Syria. United Arab Emirates United Arab Emirates promotes tourism at national level while Dubai launches major campaign to promote the destination UAE Government announced the establishment of a federal tourism body which will be responsible for promoting and improving tourism at the national level, in January 2009. On the other hand, the emirate of Dubai, that has been most affected by the global crisis, has launched a massive global campaign, to promote its tourism facilities internationally. Additional Information A federal tourism body has been established by the President, His Highness Shaikh Khalifa bin Zayed Al Nahyan, which will be responsible for promoting and improving tourism at the national level and will operate under the remit of the UAE Ministry of Culture. The emirate of Dubai, that has been most affected by the global crisis, has launched a massive global campaign to promote its tourism facilities internationally. Initiated by Emirates airline and the Emirates Group in partnership with the Dubai Department of Tourism and Commerce Marketing (DTCM), Dubai hoteliers and Destination Management Companies (DMC), the campaign is estimated to be costing around AED$ 50 million (US$ 14 million), including flights, accommodation, meals and tours. Launched on March 19, 2009, over 2,000 frontline travel staff from around the world
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Response Measures by Country including; travel agents, tour operators and MICE agents are being invited to visit Dubai throughout March, April and May 2009 for a three day familiarisation trip, under the banner of the Keep discovering Dubai campaign. The only programme of its kind to be launched by a destination, it will cover as many as 60 countries. Prior to this, the DTCM launched a number of initiatives to help boost hotel occupancies in Dubai and to promote the destination in established and emerging source markets across the world. The department conducted promotional campaigns with visitors getting up to 40% discount in hotel room rates among other benefits. Dubai is also participating heavily in travel and tourism fairs around the world. The 16th edition of the Moscow International Travel and Tourism (MITT) exhibition opened at Expocentre - one of the largest exhibition complexes in Russia- on March 18, 2009 with Dubai as the Partner Destination for the four-day show. Dubai, that has played host to an estimated 487,000 visitors from Russia/CIS/Baltic states in 2008 which is 15% more compared to 2007, aimed to be under the spotlight with an estimated 100,000 buyers from across Russia that visited the trade fair. The MITT2009 was attended by over 3,000 exhibitors from 118 countries and regions. DTCM has opened three offices in China in 2008, taking the total number of its network of overseas representative offices to 18. It aims to tap the strong tourism growth potential in the worlds most populous country. Although not as affected as Dubai, Abu Dhabis Tourism Authority (ADTA), staged an Abu Dhabi Day tailored programme of the emirates diverse tourism offerings to 120 major international Hosted Buyers attending the Gulf Incentive, Business Travel and Meeting (GIBTM) event in March 2009. The programme was designed to enhance senior industry figures understanding of Abu Dhabis expanding tourism portfolio so they are better positioned to sell the emirate to domestic corporate clients. The UAE capital has now launched an initiative called Advantage Abu Dhabi, unveiled at the annual GIBTM, which will run for the next three years. It is being led by ADTA with the aim of ensuring that the business tourism sector plays a key role in the emirates long-term economic vision. ADTA has said it would provide financial and non-financial resources such as training opportunities, government endorsement and marketing support across 12 sectors, including energy, aviation, pharmaceuticals, media and financial services. ADTA is also promoting the concept of stop-over breaks through its various offices abroad, starting with Australia.
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Annex 2 Questionnaire
The Impact of the Global Economic Downturn on Tourism Survey of UNWTO Members States 1. Overall Assessment 1.1 How would you assess the impact of the global economic downturn in your country regarding: international tourism [ ] very high [ ] high [ ] medium [ ] low [ ] very low domestic tourism [ ] very high [ ] high [ ] medium [ ] low [ ] very low
Comments: ___________________________________________________________________ ___________________________________________________________________ ________________________________________________________________ 1.2 What source markets (including the domestic market) have been more affected and which are resisting better? ___________________________________________________________________ ___________________________________________________________________ _______________________________________________________________ 1.3 What products/segments have been more affected and which are resisting better? ___________________________________________________________________ ___________________________________________________________________ ________________________________________________________________
2. Short-term Prospects 2.1 When do you expect demand for your destination to recover? international tourism [ ] by mid 2009 [ ] by the end 2009 [ ] by 2010 domestic tourism [ ] by mid 2009 [ ] by the end 2009 [ ] by 2010
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Comments: ___________________________________________________________________ ___________________________________________________________________ ________________________________________________________________
3. Response 3.1 What response has been developed/implemented by your country to deal with the potential impact of the current economic downturn on tourism? [ ] Fiscal policy (tax reductions or payment facilities, etc) [ ] Human Resources policy [ ] Public/private partnerships [ ] Monetary policy (interest rates, credit lines, etc) [ ] Marketing policy [ ] Other________________________
Please describe briefly the major measures taken (please identify those which are horizontal policies but impact/benefit also the tourism sector and those which are specific tourism policy response): ___________________________________________________________________ ___________________________________________________________________ ________________________________________________________________ 4. Contact Details
First name Last name Position Organization Country Address Telephone Fax Email
Please send your questionnaire to: trc@unwto.org or Fax: +34 91 567 8217
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World Tourism Organization

Tourism and Economic Stimulus Initial Assessment Madrid, 6 May 2009

Capitn Haya 42 28020 Madrid

Tourism and Economic Stimulus Initial Assessment

World Tourism Organization (UNWTO)

Tourism and Economic Stimulus Initial Assessment

World Tourism Organization (UNWTO)

Tourism and Economic Stimulus Initial Assessment

About this document

World Tourism Organization (UNWTO)

Tourism and Economic Stimulus Initial Assessment

Tourism and the Economic Crisis

2.1. Tourism in Face of the Economic Crisis

2.2. UNWTO Response

World Tourism Organization (UNWTO)

Tourism and Economic Stimulus Initial Assessment

Time for Travel Facilitation

World Tourism Organization (UNWTO)

Tourism and Economic Stimulus Initial Assessment

World Tourism Organization (UNWTO)

Table 1. Stimulus Measures for Tourism Recovery by Country

Tourism and Economic Stimulus Initial Assessment

Economic Stimulus Measures

4.1. Fiscal Measures

World Tourism Organization (UNWTO)

Tourism and Economic Stimulus Initial Assessment

4.2. Monetary Measures

4.3. Marketing Measures

World Tourism Organization (UNWTO)

Tourism and Economic Stimulus Initial Assessment

World Tourism Organization (UNWTO)

Tourism and Economic Stimulus Initial Assessment

4.4. Human Resources Measures

4.5. Travel Facilitation Measures

World Tourism Organization (UNWTO)

Tourism and Economic Stimulus Initial Assessment

4.6. Public-Private Partnerships (PPPs)

World Tourism Organization (UNWTO)

Tourism and Economic Stimulus Initial Assessment

4.7. Transnational Cooperation

4.8. Environmental Measures

World Tourism Organization (UNWTO)

Tourism and Economic Stimulus Initial Assessment

World Tourism Organization (UNWTO)

Tourism and Economic Stimulus Initial Assessment

Annex 1 - List of measures by region/country

World Tourism Organization (UNWTO)

Tourism and Economic Stimulus Initial Assessment

Response Measures by Country

World Tourism Organization (UNWTO)

Tourism and Economic Stimulus Initial Assessment

World Tourism Organization (UNWTO)

Tourism and Economic Stimulus Initial Assessment

World Tourism Organization (UNWTO)

Tourism and Economic Stimulus Initial Assessment

Response Measures by Country crisis. See also

World Tourism Organization (UNWTO)

Tourism and Economic Stimulus Initial Assessment

World Tourism Organization (UNWTO)

Tourism and Economic Stimulus Initial Assessment

World Tourism Organization (UNWTO)

Tourism and Economic Stimulus Initial Assessment

Response Measures by Country

Comments: _________________________________ _ ________________________________