Submitted To:

Dr. Nimit Chowdhary

Submitted By:
Hemant Arora (22)

MOUNTAIN SAGA

Business Plan

Mountain Saga is a hypothetical adventure tourism firm. Any similarity to an existing or proposed adventure tourism firm is coincidental. The three partners have a total of 6 lakhs as an initial investment so as to run the firm in complete operational form.

Hemant Arora Boys Hostel Room No 14 IITTM, Govindpuri Gwalior Ph. +919971722363

Table of Content

SECTION - A: a) b) c) d) e) f) g) h) i) j) k)

EXECUTIVE SUMMARY

Firm Information The Company Product and Services Target Market The Competition Market Niche Marketing and Sales Strategy Operations Management Development Financials

SECTION - B:

BUSINESS PLAN

1. COMPANY DISCRIPTION 1.1 1.2 1.3 1.4 1.5 Company Name and location Ownership and Legal Status Product and Services Industry Companys Funding

2. RESEARCH 2.1 2.2 Questionnaires Used and Their Analysis Research Development

3. TARGET MARKET 3.1 3.2 3.3 Target Market Location Target Customer Characteristics Customer Motivation and Purchasing Pattern

4. THE COMPETITION 4.1 Types of Competitions

4.2 ` Competitive Edge

5. MARKETING and SALES PLAN 5.1 5.2 5.3 5.4 5.5 Marketing Message Marketing Vehicles Marketing and Sales Strategies Pricing Strategy Sales Team

6. OPERATIONS 6.1 6.2 6.3 Location and Facility Operation Process Action Plan a) Pre Opening Goals b) Post Opening Goals c) Bookkeeping d) Major Suppliers e) Licenses and Permits

6.4 6.5

Operational Advantages Operational Challenges a) How to Cope

7. MANAGEMENT STRUCTURE 7.1 7.2 Key Team Members Future Management Needs

8. BUSINESS SWOT ANALYSIS

9. FUTURE DEVELOPMENTS 9.1 Long Term Goals

10. FINANCIAL PROJECTIONS 10.1 2 Year Projected Income Statement and Balance Sheet

11. SUPPORTING DOCUMENTS 11.1 11.2 11.3 Hemant Aroras Resume Shilpi Varshneys Resume Shilpy Sinhas Resume

EXECUTIVE SUMMARY

a)

Firm Information : : Mountain Saga B-11, 3RD Floor, Sector-12, Noida, U.P, 201301

Business Name Address

Business Structure

Firm Adventure Saga is a new business scheduled to start operations May 13, 2009

Anticipated Start Date:

b)

The Company

Mountain Saga is a partnership firm located in Noida. The firm specializes in providing a fulsome experience in various adventure sports activities along with lavish accommodation and best of transportation services to the elite section of society. Adventure tourism is a new upcoming and trend in tourism industry and a lot need to be done in order to tab the new class of young tourists, with marked preference for adventure and distant destinations. Ministry of tourism is also engaged into promoting adventure tourism for sustainable growth so the business is both lucrative and profitable. All three partners have not only the zeal to work for this venture but also have a vision for it. we shall be employing an investment of Rs.2 lakhs each. The funds raised shall be used in carrying out the business operations and marketing and advertising.

c)

Product and Services

Adventure Saga would provide soft adventure tour packages to FITs, Corporate GITs, Schools and Families looking for an unusual experience in the domain of adventure. Soft Adventure would include : Angling (Special importance to Mahasheer conservation) Mountaineering. Paragliding. Elephant Safari. Rock Climbing.

Skiing. Trekking. White Water Rafting. Kayaking Expedition. Mountain Biking. Cycling.

The adventure does not end here. The experience goes beyond it. Well be providing our clients a taste of local flavor. Our services would include keeping them engaged with other recreational activities like photography, bird viewing, bon fire, barbequing facilities etc.

d)

Target Market

Mountain Saga will operate year round from Noida with Uttranchal as its target destination to provide its clients a safe, family oriented yet a terrific and challenging experience. We therefore would be targeting business houses, schools, colleges, GITS, FITS and families from Delhi and NCR region as the accessibility to Uttranchal is very comfortable, with all means of transportation available like rail, road and airways. Strategically our location is very fetching that is Noida. Noida is near to both Delhi and other NCR regions like Gurgaon where various multinationals are operating and thus are easily accessible. Noida itself is at a very fast pace of development. Further we have contacts to explore and are well versed with the culture of this region.

e)

The Competition

While there are many tour operators working for adventure sports within Delhi and Uttranchal the region we have as destination. But as we are targeting the elite section of the society, so our direct competitors would include giants like Snow leopard Adventures, Himalayan Run and Trek, Mercury Himalayan Exploration and Rimo Expeditions etc. And our indirect competitors are the smaller tour operators and vendors who are just providing the sports activities to anyone and everyone without any other services attached to their products along with local accommodation and transport facilities providers. Competitors are more because of the highly unorganized nature of the industry but the competition is not very intense that it cannot be cracked. Moreover adventure tourists are increasing in numbers and the only tool that is required is a well sought after marketing plan.

f)

Market Niche

Mountain Saga is a partnership firm and has a unique market advantage of being independent. We will be operating on our own without collaborating with any other brand as we firmly believe in building one for our own. This gives us the freedom of being very flexible in choosing our accommodation, transportation, vendors at our own will and the budget of our clients. Further we will get ourselves trained into the area of training, guiding and escorting in order to provide our clients the everlasting and too good to be true experience. This gives our firm the necessary competitive advantage and can be exploited as our unique selling point. This would also help us to identify, understand and rectify the various operational problems from close quarters.

g)

Marketing and sales Strategy

Mountain Saga would differentiate its marketing strategy for its publics. Our marketing efforts would cater to the needs of both our potential customers and vendors. We largely depend on face to face marketing skills and would try our best to en cash various phone calls and emails too .Our strategic marketing efforts would include: Brochures ,and pamphlets, power point presentations, videos of various operations, testimonials and feedbacks by our customers, website, various hotels that we would undertake to promote us and vice-versa visiting cards advertising through hoardings

We would market our products and services as Adventure with Luxury and Style giving them the taste of adventure with a pinch wilderness and top class luxury with a style never before experienced.

h)

Operations

Our most important operational feature is to provide our customer the best trainer who will induce confidence in our customers and push them towards taking risks and decision making power during expeditions. We will provide the best escort who will keep the group members engaged and provide them proper entertainment before and after every activity. Being a fresh start our firm shall be outsourcing various equipments like rafts, ropes, mountain bikes, safety jackets etc. We would even outsource the trainers and escorts at our own discretion in the beginning. And in future we will hire full time escorts and trainers and will also buy our own equipments.

We will operate from Noida and market Uttranchal as our preferred destination for adventures. We will outsource accommodation and transportation and shall try to provide our best what our clients would expect from us. . i) Management

Our management team is a qualified team formed by three people- Mr Hemant Arora, Ms. Shilpy Sinha, Ms.Shilpi Varshney. All three have sound and diverse academic background. Mr. Hemant Arora is a Computer Science graduate and has completed his management programme in Marketing and Tourism. He also has a sound working experience of 2.5 years in events management and was designated the post of Assistant Manager in Cyber Media Pvt. Ltd . Ms. Shilpi Sinha has completed her graduation in B.Com Honours and specializes in the field of Finance. Last but not the least is Ms. Shilpi Varshney a graduate in English Honours and was the management student of Human Resources and Tourism. Our roles are flexible depending upon the need of the hour as we aspire to be an all round efficient team. We also aspire to hire permanently proficient escorts and trainers in our firm.

j)

Development

In the future, the firm may have its own team of trainers and guides along with own equipments of international standards for various adventure activities. Also the firm aims at opening an training institute for various adventure activities so as increase our market.

k)

Financials

The financial strategy of Mountain Saga emphasizes reinvestment of income for growth during the first few years of operation, with the company reaching profitability its very first year. Annual revenue projections for the current year would be Rs. 5,00,000/-; for year two Rs. 20,00,000/-..

BUSINESS PLAN

1. COMPANY DESCRIPTION

1.1 COMPANY NAME AND LOCATION Mountain Saga would be a domestic adventure tour operator firm providing all the adventure sports based activities, and other recreational activities along with accommodation, transportation facilities to its esteemed clients. The firms main office shall be located at B-11, 3RD Floor, Sector-12, Noida, 201301, U.P.

1.2 OWNERSHIP AND LEGAL STATUS PARTNERSHIP DEED (Sample Copy) This deed of partnership is made on 16th day of October 2008 between : Mr Hemant Arora S/O .. R/o hereafter called PARTY OF THE FIRST PART, Ms Shilpi Varshney D/O .. R/o hereafter called PARTY OF THE SECOND PART. And Ms Shilipy Sinha D/O .. R/o hereafter called PARTY OF THE THIED PART. And where as the above named have entered into agreement and decided to carry on the business in partnership on certain terms and conditions as stated hereunder. NOW IT IS HEREBY AGREED BY AND BETWEEN THE PARTIES HERETO AS UNDER

1.

That the partnership has commenced the business of Providing Adventure packages in the name and style of Mountain Saga at .. 2. That the duration of the partnership is at WILL 3. That proper and necessary books of account, vouchers and other record and documents shall be maintained and kept properly posted up and shall not be removed from the place of business without the consent of the partners. That the Profit & Loss sharing ratio will be as under :Mr Hemant Arora 80% Ms Shilpi Varshney 10% Ms Shilpy Sinha 10% 4. The account of the firm shall be closed on 31st March of every year. 5. That A bank account in the name of partnership firm to be opened with -------------------------------, New Delhi and which will be operated by any one of the partners or by the authorized representative of the partners 6. That the partners may open other bank account whenever required by mutual consent. 7. That each partner shall always keep the partnership indemnified against all his personal and individual liabilities and the partnership shall not to liable for the same. 8. That both the partners to this deed have agreed to devote full time and attention to the business of the partnership. It is hereby agreed that in consideration of their full time working for the firm they shall be entitled to a salary and be paid 12 percent interest on the capital invested by them is accordance with the provision and limits prescribed under section 40 of the Income Tax Act,1961. 9. That none of the partners will have any right whatsoever to sell, mortgage, pledge, gift or party within any manner his right or interest (wholly or partly) to any other person or persons without the prior consent and approval in writing of the other partners. 10. That in the event of any partner wishing to retire or determine to dissolve the partnership firm he/she shall give to the other partner at least three months notice in writing of his intention to retire. 11. That in the event of death of any partner of the firm, the partnership business shall be continued by taking the legal heir as partner in his place with the consent of the other partner. 12. That any of the terms and conditions contained in the partnership deed may be altered, deleted, added to, amended or varied with the mutual consent of the partners. 13. That all the other terms and conditions shall be governed by the Indian Partnership Act, or as may be mutually decided by the partners. 14. That in case of any disputes or differences between the partners, it shall be referred to and decided as per provisions of the Indian Arbitration Act. 15. On these terms and conditions and in witness whereof, we the above named partners hereby set our hands to this Deed of Partnership on this 16th day of October , 2008 in the presence of witness :WITNESS:1(PARTY OF THE FIRST PART) 2. (PARTY OF THE SECOND PART) (PARTY OF THE SECOND PART)

1.3 PRODUCT and SERVICES Adventure Saga would provide soft adventure tour packages to FITs, Corporate GITs, Schools and Families looking for an unusual experience in the domain of adventure. Soft Adventure would include :

Angling (Special importance to Mahasheer conservation) Mountaineering. Paragliding. Elephant Safari. Rock Climbing. Skiing. Trekking. White Water Rafting. Kayaking Expedition. Mountain Biking. Cycling.

The adventure does not end here. The experience goes beyond it. Well be providing our clients a taste of local flavor. Our services would include keeping them engaged with other recreational activities as well.
1.4 INDUSTRY

a) Industry Sector

Adventure Tourism

b) A History of the industry In India, tourism industry holds special position as it not only have potential to grow at a high rate, but also stimulate other economic sectors through its backward and forward linkages and cross-sectional synergies with sectors like agriculture, horticulture, poultry, handicrafts, transport, construction, etc. That is, it can provide impetus to other industries in the country and generate enough wealth to help pay off the international debt. It is the third largest net earner of foreign exchange for the country. The travel and tourism sector contributes to the national integration; preserves natural and cultural environments; as well as enriches social and cultural lives of the people. It has the capacity to create substantial job opportunities, particularly for unskilled and semi-skilled workers as well as to alleviate the poverty in the country. That's why, it has been regarded as the core sectors of the Indian economy. The endless scope of adventure tourism in India is largely because of its diverse topography and climate. On land and water, under water and in the air, you can enjoy whatsoever form of adventure in India you want. It is one opportunity for you to leave all inhibitions behind and just let yourself go. The mountainous regions offer umpteen scope for mountaineering, rock climbing, trekking, skiing, skating, mount biking and safaris while the rushing river from these

mountains are just perfect for river rafting, canoeing and kayaking. The oceans are not behind in any manner as well. The vast and deep expanse of water provides tremendous opportunity for adventure sports in form of diving and snorkeling. The forest and the desert region have their own distinct place in providing scope for adventure tourism in India. You can enjoy animal safari, jeep safari, bird watching, wild camp, wildlife safari and jungle trail in the forest region while jeep safari and camel safari are the most favored adventure sports in the desert region. After all this, if you think the list of adventure sports in India has ended, think again. There is still much left in form of paragliding, hand gliding, hot air ballooning, etc. Adventure tourism in India is meant to provide you an exhilarating experience for life. Many a times in process of having fun, an entirely new aspect of life manifests itself before you and an awareness and appreciation about the surroundings emanates somewhere from deep within your heart. While some people like to enjoy the beauty of nature quietly, there are quite a many people who like to get more adventurous with nature. Green mountains, extensive wildlife hidden under the green covers, the meadows, deep gorges - all these invite them to explore the land, to embark upon a journey of uncovering the secrets on their own. This is the adventure in Uttaranchal, its snow covered peaks, its glaciers, valleys hiding numerous secrets of flora and fauna, its terrains that lie in the state of pure wilderness. Some adventure activities are purely for adrenaline thrill like skiing, there are others for exploring like trekking. Then there are the ones which have both thrill and exploration like river rafting. Apart from these there is safari which can be a relaxed adventure at times or a searching journey at other times.

1.5 Companies Funding Mountain Saga shall be employing an investment of Rs.2 lakhs each by its three partners. The funds raised shall be used in carrying out the business operations and marketing and advertising. At the same time the income generated by profit made of sales of packages sold would be further used for creating Mountain Saga as brand and further growth of the firm.

2. RESEARCH
To know various attributes like market potential, sales potential, competitors strengths and weaknesses, prospect clients, operational links etc a through research was done Uttranchal and Delhi with various adventure sports vendors, trainer/guides, hotels, travel agencies, competitors and consumers/travelers/tourist.

2.1 Questionnaires Used and Their Analysis Separate questionnaires were formed with different attributes kept in mind. The main focus was on two main points: a) Which Destination to choose like Uttranchal, Himachal or Pan India? b) Who all could be our potential target customers? Questionnaire formed were: Q1- Which all domestic destinations would you like to go for mountain adventure sports? (Question asked to 50 students of IITTM from various background and personality) a) Uttranchal c) J & K b) Himachal Pradesh d) Sikkim

Q2- What all age groups are more interested in going for adventure sports? (Question asked to 25 travel agencies operating in Noida) a) 10 > 20 c) 36 > 45 b) 21 > 35 d) 46 and above

Q3- Which all segments in the market are more interested in adventure sports? (Question asked to 25 travel agencies operating in Noida) a) Schools c) Families b) Corporate c) FIT e) Clubs

Q4- What kind of adventure activities do people prefer more? Rate out of 10. (Question asked to 25 travel agencies operating in Noida) a) River Rafting d) Angling b) Mountaineering e) Jungle Safari c) Trekking d) Mountain Biking

2.2 RESEARCH DEVELOPMENT After a thorough research done on various attributes like market potential, sales potential, competitors strengths and weaknesses, prospect clients, operational links few conclusion were drawn like : Potential target destination shall be Uttranchal. Potential target market shall be the Corporate, Schools, FIT, Clubs and Families. Potential vendors interested in associations with best rates like Adventure Links, www.adventure-links.com Potential travel agencies showed interest in association in our business venture like Ava holidays Pvt. Ltd. Innovation in tour itinerary and the service provided to compete with competitors.

3. TARGET MARKET

3.1 Target Market Location Mountain Saga target market location would be Delhi and NCR which includes Noida, Greater Noida, Gurgaon and Faridabad. The reason for choosing Delhi and NCR is the proximity with our destination market i.e Uttranchal. Also Delhi being the hub of corporate, schools, clubs and elite class families and free individual travelers(FIT).

3.2 Target Customer Characteristics Adventure does not need an age bar. Simply living in an unconventional environment is an adventure. Adventure sports or any other adventure activity can entice a child of 5 years and a man of 55 years. Thus the characteristics of our target customer shall include

Their inclination towards nature and wilderness. People who are enthusiastic and highly spirited. People who are risk takers. People who are decision maker. People who are physically fit.

and many more But this does not mean that people who dont have these qualities cannot take adventure tours.

3.3 Customer Motivation and Purchasing Pattern There are various segments of customers who have different motivation and purchasing patterns. We would be analyzing how our various target customers have various patterns when it comes to motivation and purchasing. Our various target customers are: a) Corporate: The corporate are highly focused towards activities like team building exercise, employee engagement programs, incentive trips etc. Also now days the corporate are full of enthusiastic individuals who have got the zeal to take risk in their professional life as well as at recreational activities. So if the corporate are provided with packages which are a combination of adventure and recreational inputs would be more motivational over normal adventure activities.

Also the purchasing pattern used by corporate is aimed towards high discounts and more added features in the package provided to them. This is because the corporate provided the business in bulk, which makes them to expect heavy discounts from the operators. b) Schools: The schools are focused towards learning aspect of their students by sports and recreational activities. At the same time their main focus would be the safety aspect of their students while going ahead with any adventure activity. So any package which promotes the safety norms to its best would motivate the school groups to be a part of the tour package. Also the purchasing pattern of schools aims at getting the best price but the main motive is to make sure the safety of their students. So the purchasing pattern depends upon the quality of services being provided. c) Elite Families: Elite families are more focused towards the quality of services being provided to them during the adventure trip. Higher the cost better is the quality of the product. The purchasing pattern depends upon the services being offered.

4. THE COMPETETION

4.1 Types of Competitions Tourism is a highly unstructured and unorganized sector. To therefore make an assessment of competitors is a little difficult thing. Still our direct competitors would include: 15 adventure sports tour operators recognized by Ministry Of Tourism Garwal Mandal Vikas Parishad and other Local Travel agents in Uttaranchal Local travel agents in Delhi and NCR regions Big players like yatra.coms, makemytrip etc who get better commission Hotel and Travel agents who are in tie- ups with corporate and schools and clubs.

4.2 Competitive Edge Mountain Saga is a partnership firm which would get affiliations with various recognized tourism organization. Our competitive advantage is the strategic plan sought out for marketing. Thus extensive wide scale marketing would give us the necessary competitive edge over others. There would be a high innovation in our marketing strategies as well. Further we would provide the best of accommodation to our clients with luxury at its best. This is very much possible for us as we have not tied up with any one and thus are at an edge with flexibility in our choice. Also we will employee lifeguards and escorts after proper discretion. This will help us in improving the quality of both our products and services.

5. MARKETING and SALES PLAN

5.1 Marketing Message Mountain Sagas slogan Adventure with Luxury & Style An Experience beyond it ... , is designed to reassure its primary market: large corporate, school and college groups, and elite class families or individuals. The slogan implies both that Mountain Saga does not only provide high quality adventure with luxury and style to its customer but as well the experience beyond the just adventure which aims at the kind of service offerings come along with our packages. Mountain saga understands that their clients need is to have the most memorable experience in the adventure trip they are going to undertake. Mountain Saga will prominently feature its slogan Adventure with Luxury & Style An Experience beyond it ... , in all its marketing materials, firms website and at the bottom of its email address. Mission Statement: Our mission is to provide guests with an extraordinary vacation experience combining luxury, style and relaxation with exciting outdoor adventure in beautiful locations, and to provide superior personalized service throughout to give an experience beyond adventure.

5.2 Marketing Vehicles Most of the Mountain Sagas marketing is done through face to face marketing to its clients. To support this effort the company has developed quality printed sales material like brochures, pamphlets, pens etc. Also to show the true picture of what adventure Mountain Saga provides we have made high quality videos to be shown to the clients. These would be briefed with power point presentations about what all necessary things are to be taken care of while undergoing as adventure activity. These marketing vehicles would be repeatedly used for the marketing and sales purpose with annually updated changes. The Mountain Saga aims at investing 5 6 lakhs on these marketing vehicles, depending upon cost effectiveness and time to time requirements.

5.3 Marketing and Sales Strategies Mountain Saga aims at innovating and improving its sales strategies with the passage of time. Mountain Saga would try and come up with collaborative marketing activities. This includes:

Collaborative advertisements with leading travel agencies and tour operators, operating less or in negligible amount in adventure sports activities. Also the same can be with hotel chains operating in our target destination i.e Uttranchal. Specifically promoting a hotel for accommodation at our destination so as to get a higher commission from accommodation front. Try to get an association with internationally famous guide, who can train our guides which can be further be marketed to the clients.

5.4 Pricing Strategy As Mountain Saga is targeting elite customers, so the pricing strategy would be to keep high price of packages. This is because higher the pricing better the quality is the belief of elite class customers.

5.5 Sales Team Our sales team is a qualified team formed by two people- Mr Hemant Arora and Ms.Shilpi Varshney. Both have sound and diverse academic background. Mr. Hemant Arora is a Computer Science graduate and has completed his management programme in Marketing and Tourism. He also has a sound working experience of 2.5 years in events management and was designated the post of Assistant Manager in Cyber Media Pvt. Ltd . Ms. Shilpi Varshney a graduate in English Honours and was the management student of Human Resources and Tourism. Our roles are flexible depending upon the need of the hour as we aspire to be an all round efficient team. We also aspire to hire permanently proficient escorts and trainers in our firm who would become a part of our sales team in order to give a better picture of actual operations to our customers.

6. OPERATIONAL PLAN

6.1 LOCATION and FACILITIES Adventure Saga would be operating from its Noida office due to its proximity to its target market i.e Delhi and NCR as well as its proximity with its destination market i.e Uttranchal. Delhi and NCR are a corporate hub which has huge market potential for adventure tourism. Also being the capital of India, lot of facilities like fast and quality transportation, etc are available. As the same time our target clients which are the elite class are present in huge number in and around Delhi. Also our destination market i.e Uttranchal is very accessible from Delhi and NCR. It only takes 5-7 hours to reach various destinations like Rishikesh, Haridwar, Nainital, Corbett National Park etc. So the location of Adventure Saga is perfectly apt in many aspects. The facilities provided by Adventure Saga to its clients would be like providing transport facilities, Tour escort, booking accommodation at the destination as per mentioned in the itinerary, along with the necessary requirements required for the specific adventure sport. The facilities provided at the destination would consist of proper accommodation facilities, proper and safe adventure activities under a trained guide with proper necessary equipments. All these operation activities would be taken care by the tour escort who would be the main point of contact. Summing up the list of key operational elements are :

Tour Escort. Transportation Facilities Accommodation Booking Safety Procedure requirements. Adventure Sports Guide Adventure Sports Equipment

6.2 OPERATION PROCESS With Mr. Hemant Arora responsible for Operation, Marketing and Sales management, Ms. Shilpi Varshney will focus on all administration along with supporting hand for Marketing and sales as well. Whereas Ms. Shilpy Sinha would look after Financial and legal aspect related to the firm. The firm would advertise through various sources like, newspaper, flyer, brochures, online advertising so as to market Mountain Saga as a brand in the market.

The sales would be done by approaching the target market i.e corporate, schools, colleges and elite clubs and families with proper presentations along with a guide who will explain the minute details about how the sport would be carried out, where as the sales team would mention the USP of the itinerary as compared to the competitors. The booking would be done at the office by a booking executive which would include booking through phone, emails and sales team.

6.3 ACTION PLAN Pre-Opening Goals

Invest Rs. 15000/- as rent for office. Purchase office equipment, furniture and computer and establish office equipment. Open a firm account in any nationalized bank. Create advertisement and promos offers in the market. Identify internet hosting company to register website name and establish website. Open for business March 2009.

Post-Opening Goals

Mid Term - Increase Market Share - 20% growth per annum Long Term - Have an increased sales team. - Have our own guides & trainers. - Purchase our own equipments.

Book Keeping A C.A would be hired to complete the companys annual financials and Ms. Shilpy Sinha would supervise book keeping. Major Suppliers Our major suppliers for sports operations would be adventure link operating in uttranchal region for the past 10 years. They have the best expertise and trainers and guides to give the best experience in the field of operations.

License and Permit There are various licenses which are to be procured by the local government in order to perform the adventure activities. These requirements can be obtained from the local government offices the state. Also the Ministry of Tourism has given BASIC MINIMUM STANDARDS FOR ADVENTURE TOURISM ACTIVITIES given at the http://incredibleindia.org/pdf/Basic_Minimum_Standards_for_Adventure_Tourism_Activities.pd f 6.4 OPERATIONAL ADVANTAGES

An association with adventure link will help in getting adventure equipment and guide/trainers at base line cost. All the payments would be done on COD terms. An association with AVA holidays Pvt. Ltd. would help in getting better contracted rates from the transporters and hotels for accommodation. A tour escort for every group consisting more than 7 people. Major Competitors have a disadvantage of coming into accommodation segment of their own, which may or may not be the best in the market. Our firm has an advantage of choosing and hiring the best accommodation, transportation and trainers in the market. Equipments hired will follow the best safety requirements, which at times are ignored by competitors. Recreational activities at hotels, or camps to make the experience of our clients a memorable one.

6.5 OPERATIONAL CHALLANGES

The team of trainers/guides is being outsourced, which makes our part of performance in the hand of others. Equipments are being outsourced which increase our cost of operations. Competitors have their own experience in adventure activities for many years, whereas own ownership in raw and inexperienced in adventures.

How to Deal

With time, we will be have our own permanent team of trainers/guides. Well have our own equipments adhering to all safety procedures with time. The ownership will come under training of adventure sports by itself so as to understand the business in depth and be at better answerable positions to our customers queries.

7. MANAGEMENT STRUCTURE

7.1 Key Team Members Since Mountain Saga is a partnership firm the roles of the partnership are not rigidly defined. Though marketing and sales and operations would be handled by Mr. Hemant Arora. Ms. Shilpy Sinha would be dealing with the financial aspects of the firm. Ms. Shilpi Varshney would be dealing with the Human resources aspect. Other than this Mr. Hemant Arora and Ms. Shilpi Varshney would together explore their contacts in the industry and thus bring in the clients.We all three shall go together as a team whenever required with our proper presentations regarding Mountain Saga. The three of us would also be engaged into advertising of our firm. An office attendant would be employed in the beginning who would take care of the calls and other minor office jobs. His skills would require understanding basic understanding of English language and etiquettes required while talking to customers. His salary shall be between 3000-5000. A house keeper would be required to keep the office and its premises clean. Staff requirements in future As such Mountain Saga does not need staffing of two many employees. But as the business will grow we shall have our own trainers and escorts. The qualities of our trainers and life guards would include: Should have leadership qualities

Should be able to emphasize team work during any sports

7.2 Future Management Needs Mountain Saga aims at having a brand of its own, for this its needs a team of its own which will consist of larger sales team, permanent trainers, escorts and life guards. Also the target market would be expected to expand beyond Delhi and NCR to other parts of India.

8. BUSINESS SWOT ANALYSIS

STRENGHT Our USPs Uttranchal as a destination of operation Competitive Pricing Quality products and services Management team from all the fields Upcoming trend in tourism industry Less marketing efforts employed by other companies and tour operators Potential domestic market still untabbed

WEAKNESSES Outsourcing Inexperience Limited funds

Competitors and their experience Licencing and Permits Registration

OPPORTUNITIES

THREAT

9. FUTURE DEVELOPMENT
9.1 Long term Goals Mountain Saga has a vision and all its team members are and will work sincerely to achieve it. Our long term goals include

Business expansion into Northern India Expanding our customer base that is we will try to motivate customers from southern states like Banglore, Pune, Maharashtra to experience the beauty in wilderness of North India Earning more profit Earning good will and market shares Providing innovative services

Exploring more products and services to cater to our customers

10. FINANCIAL PROJECTIONS

10.1 2 Year Projected Income Statement and Balance Sheet

Particulars To accountant fee To contracters: Accommodation equipment and trainer vendors To bank charges To marketing expense To depreciation To miscellaneous expense To printing,postage&stationary To repairs To maintenance To electricity To telephone charges To internet charges To rent To salary To conveyance charges To travel charges To newspaper and periodicals To interst on capital To net profit to profit to partners: Hemant Arora Shilpi varshney Shilpy

PROFIT AND LOSS ACCOUNT for the year 2009-2010 Amount Particulars 5,000 By sales 7,12,800 4,75,200 1,000 3,00,000 12,000 5,000 5,000 5,000 5,000 12,000 20,000 15,000 60,000 10,000 36,000 45,000 5,000 72,000 2,61,000 by net profit 87,000 87,000 87,000 2,61,000

Amount 19,80,000 2,61,00 2,61,000

BALANCE SHEET as on 31st march 2010

 LIABILITIES Capital: Hemant Arora - 2,00,000 add:profit - 87,000 Shilpy Varshney - 2,00,000 add:profit - 87,000 Shilpy - 2,00,000 add:profit - 87,000

AMOUNT 8,61,000

ASSESTS Furniture Equipment computers Air conditiones Debtors Cash Bank balance

AMOUNT 80,000 5,000 20,000 20,000 5,000 50,000 6,81,000 8,61,000

PROFIT AND LOSS ACCOUNT for the year 2010-2011

PARTICULARS To accountant fee To bank charges To marketing expenses To depreciation To printing and postage To repairs To maintenance To rent To salary To telephone charges To internet charges To conveyancecharges To travel charges To depreciation To electricity To newspaper and periodicals To miscellaneous expenses To contacters: Accommodation equipment and trainer vendor To net profit To Profit to partners: Hemant Arora - 5,38,000 Shilpi Varshney - 5,38,000 Shilpy - 5,38,000

AMOUNT 5,000 1,000 1,50,000 15,000 5,000 5,000 5,000 60,000 12,000 20,000 15,000 36,000 45,000 6,000 12,000 5,000 5,000 18,00,000 12,24,000 16,14,000 50,40,000 16,14,000

PARTICULARS By sales By net Profit

AMOUNT 50,40,000 50,40,000 16,14,000 16,14,000

LIABILITIES Partners capital: Hemant Arora - 2,50,000 add: profit 5,38,000 Shilpi Varshney - 2,50,000 add:profit 5,38,000

BALANCE SHEET as on 31st march 2011 AMOUNT ASSETS Furniture Equipment computers Air conditioners cash

AMOUNT 1,00,000 10,000 18,000 18,000 50,000

Shilpy - 2,50,000 add: profit 5,38,000

23,64,000

Bank balance

23,64,000

SOURCES AND APPLICATION OF FUNDS FOR MOUNTAIN SAGA SOURCES OF FUNDS Capital of Partners APPLICATION OF FUNDS Advertising Tour and travel charges Operating expenses Purchase of computers purchase of air conditioner Total use of funds

AMOUNT 6,00,000 3,00,000 45,000 1,27,000 20,000 20,000 4,32,000