SheraIon SIyIe GuIdeIInes

v.o.z.o8

TabIe oI ConIenIs
The SheraIon Brand
B:ao osog _
Co:e \aues _
B:ao Lssece ;
Ianguage GuIdeIInes
Toe o \oce _
Wo:os ha Dsc:be She:ao _
B:ao uaes _
Cosume: ao /ssocae Laguage o
GraphIc VIsuaI Ianguage
C:eave S:aegy /
Coo: aee /
Tyeace 8
Tyog:ahy ao Rue Cuoees _
She:ao cos 1o11
She:ao ae:s 1z
She:ao \gees 1_
She:ao Coeco Les 1_
Iogo
O:oe:y She:ao Logo 1;
O:oe:y She:ao Logo 1;1_
:oe:y Logo 1_
B:ao Ba: Usage 1o
PhoIography
B:ao Lesye hoog:ahy 1/z_
Laoscae 8 S Le hoog:ahy z;_o
:oe:y hoog:ahy _1
HoIeI & MarkeIIng CoIIaIeraI
ae: Saoa:os _z
Coae:a Coacs __
oe Coae:a Lxames ___/
'a:keg Coae:a Lxames _;
SheraIon AdverIIsIng
Ove:vew __
Naoa Camag __;o
Buog a Loca :oe:y /o ;1
Loca :oe:y /o Coy ;z;_
/o Lxames ;o;_
ConIacIs
Coacs by Toc, Dvsoa Coacs, sa:woooa:chvecom _o
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The SheraIon Brand

Brand PosIIIonIng
T:ave s oso:eg ao s:essu, somemes you ee ke oe o he he:o Bu you a:e much
mo:e ha [us a :avee: /ou a:e a move bu, a a:e, a execuve, ao someoe who ges you:
bes oeas he mooe o he gh / She:ao, we ca:e abou ha
Lve:y gues ees a wa:m ao como:g coeco, he eeg you have whe you wak o a
ace ao you: avo:e sog s ayga sese o como: ao beogg Ou: Team 'embe:s,
h:ough he: exe:ece ao asso o: g:ea se:vce, uoe:sao you: eeos
/o so, She:ao w aways coec you o wha's mo:a he oce, home, he bes sos
ow ao, mos mo:ay, o you Because a She:ao, you oo' [us say he:e /ou beog
Core VaIues
Warm
T:aveg ca somemes ee coo ao me:soa / She:ao, ha chages Ou: Team
'embe:s go ou o he: way o make you ee wecome, because we kow how o se ao
we ca:e /ou mae:
ComIorIIng
Whe you ge o She:ao, you [us wa o :eax ao be you:se Whe you a::ve, you w
o oy see, bu aso ee he como: a a:ouo he hoe Ou: Team 'embe:s g:ee you ao
mmeoaey make you ee a ease
ConnecIIons
/ She:ao, we he guess coec o wha mae:s mos o hem We coec wh you as a
e:so, so you' ee wecomeke you beog he:e We coec you o you: home base, heg
you say ouch wh wha's mo:a o you so you ee co:o, o axous o: abse We
he you ee huma aga

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Brand Essence
SheraIon InspIres connecIIons. We are Ihe worId's neIghborhood.
The uoamea ouaes ha exs ay eghbo:hooo a:ouo he wo:o ca aso be ouo a
She:ao The:e a:e aways :eoy eoe o g:ee you The:e s a ce:a ace o 'hag ou' ke a
coee sho, a ba:, ec The:e a:e eoe you wa o seo me wh The:e a:e commua ao :vae
saces wag o: you The:e s a ama: ko o como:
II's abouI a IeeIIng-noI a producI. AI SheraIon, you IeeI IIke you beIong.
/ cosume: acg commucaos shouo evoke a osve emooa coeco o he b:ao
The emoo shouo beg wh :esay commucaos ke emas ao oe bae: aos ao be
suo:eo h:ough gee:a aove:sg, OS, ao hea:ohouse mae:as Commucaos mus
covey ha She:ao :ovoes a wa:m ao como:abe amoshe:e ha makes guess ee ke hey
beog ao a:e s coeceo o wha's mo:a
SheraIon Is abouI IeeIIng connecIed Io whaI maIIers Io you-noI abouI Ihe hoIeI IIseII.
Ths oea s aso oemos:aeo h:ough he oowg 'exe:ece" b:ao exames
NL s abou he exha:ao ao e:o:maceo abou he shoes
OD s abou he eeg you ge whe seg o you: cusomzeo musc ays
o abou he eau:es o he eec:oc oevce
B'W s abou he eao ao u o o:vgo abou he ca:
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Ianguage GuIdeIInes
Tone oI VoIce
She:ao aguage shouo aways ee suo:ve, osve ao uoe:saoabe s oe shouo be
s:agho:wa:o, cocse, wa:m, ao cove:saoa, bu o ove:y casua s coe shouo k he
eve:yoay muoae o uoamea eeos o: exame, aove:sg abou a beo wouo o oy ak
abou he beo's eau:es, wouo ak abou he sha:eo eeo o: como: ao eace o mo Ths
camag s aso a ceeb:ao o sha:eo humay, commo h:eaos ha ue eoe a ove: he
wo:o The:eo:e, he ove:a oe o he camag shouo be cusve ao ug
Words IhaI DescrIbe SheraIon
Uve:sa, ama:, avo:e, Summe:, Cea:, Sky Bue, Legbe, Sce:e, ::essbe, Chee:u, :eoy,
Coo:u, Resecu, uay, :ea:eo, Thoughu, Oe ea:eo, C:acous, Lxeoeo, Suy, Shy,
Cowg, oua:, avo:u, Rhyhmc, vg, Sha:eo, cuoeo, Beogg, Secu:e, So, Sug,
Uoe:saoabe, o:eo, Cooo Weo, L[oyabe, Soca, ay, Smg, Sushe, C:us
Brand QuaIIIIes
To he esu:e he commucao s :ue o he b:ao ao cosse wh he way She:ao seaks o
he cosume:, he oowg guoees shouo be useo These wo:os he o uoe:sao he essece o
he b:ao, ao oee:me a saeme :eecs eve:yhg saos o:, cuog he e:soay, he
ook, ao he voce Whe evauag a heaoe, booy coy, a age, a hoog:ah, o: a :omooa
heme, he :s se o wo:os shouo ay Louay mo:a, he secoo se o wo:os shouo o
SheraIon Is... SheraIon Is noI...
Wa:m me:soa o: aoo
Como:abe Luxu:ous o: soogy
Coecos :usve o: echy
Omsc Chee:u o: cheesy
/:oachabe moag o: vasve
S:agho:wa:o Comcaeo o: osgeuous
Reassu:g Ds:essg
/uhec sce:e
Le:gec Leha:gc o: hye:
ama: o:eg
Thoughu cosoe:ae
Wecomg Ua:oachabe
B:gh Uege o: cheeky
Sce:e /:ca
Cha:smac Uaeag
:eoy Ug:acous
Nu:u:g Negge
e:soabe Dsag:eeabe
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Consumer and AssocIaIe Ianguage

Beow a:e exames o wo:os ao h:ases ha a:cuae She:ao's co:e vaues ao ca be
useo o: cosume: aguage, such as aove:sg ao he webse, o: assocae aguage,
such as hea:ohouse commucaos
ArrIvaI
/::va shouo ee ke you [us wakeo o a :oom
ao a ama: sog s ayg shouo be wa:m,
wecomg, ao como:abe
ApproprIaIe ArrIvaI GreeIIngs:
'eo We':e hay you':e he:e ow was you: :`"
'Wecome back' 's g:ea o see you aga"
InapproprIaIe ArrIvaI GreeIIngs:
'Checkg `"
DeparIure
Dea:g s ke shg a gooo book ha you wa
o :eao aga shouo be hoeu ao a:ecave
ApproprIaIe DeparIure FareweIIs:
'Thaks o: sayg wh us was ce o have you"
'We ook o:wa:o o seeg you aga"
InapproprIaIe DeparIure FareweIIs:
'Cooobye"
DInIng
Lke a sha:eo sec:e, a mea ca se:ve you wh he
eeg o beg cuoeo somehg seca
shouo be ug, ou:shg, ao e[oyabe
ApproprIaIe DInIng InIormaIIon:
'By he way, you have' eae, you mgh e[oy
o:oe:g ou: :oom se:vce /ou' o he
meu o you: oesk"
' you have' eae, you mgh wa o vs
ou: ```` :esau:a"
''ay we :ecommeo oca :esau:a ``
's a avo:e wh ou: guess"
InapproprIaIe DInIng InIormaIIon:
'/ :oom se:vce meu s you: :oom"
'Ou: :esau:a s a:ouo he co:e:"
Wake-Up CaII
The wakeu ca s he :s wa:m coeco
o he oay shouo be cosoe:ae, ama:,
ao heu
ApproprIaIe Wake-Up CaII Messages:
'Cooo mo:g Ths s you: wakeu ca ease e
us kow he:e s ayhg we ca oo o he you
sa: you: oay"
InapproprIaIe Wake-Up CaII Messages:
'Ths s you: wakeu ca"
EvenIng GreeIIngs
Whe you a:e ouch wh he wo:o a:ouo you,
you ca o: o :eassu:eo ha he ew oay w
sa: o :gh The message a he eo o he gh
shouo be eaceu ao geue
ApproprIaIe EvenIng GreeIIngs:
' hoe you have a easa gh"
'ease e us kow you eeo ayhg as you
see o you: :oom Cooogh"
InapproprIaIe EvenIng GreeIIngs:
'Cooogh"
Free TIme
Whehe: gog ou, oggg o, o: [us kckg
back, :ee me aows you o ae: you: sae o
mo ao kee ue wh wha s mo:a
o you shouo make he guess ee :eassu:eo,
coe, ao a ease he: su::ouogs
ApproprIaIe EncouragemenI:
' hoe you have me o: some o he oca ses
/ou':e wecome o ook ove: he amhes he
sao ex o he Coce:ge Desk"
InapproprIaIe EncouragemenI:
'amhes a:e he sao ex o he
Coce:ge Desk"
GraphIc VIsuaI Ianguage
CreaIIve SIraIegy
The como:g wa:mh o he su uses a, coecg us o oe aohe: Ou: g:ahc vsua
aguage es a so:y ha s a oce wa:m, como:g ao b:ough ogehe: uoe: he beevoe
su The shaes o emos ao mes ao o:ages a:e a oce coog, :e:eshg, wecomg ao
a :emoe: o he su's :aoace / ou: coo:s a:e bu:sheo ao suuseo wh sugh Lve ou:
wave shaes g wh su The su wa:ms us ao wa:ms us o each ohe: Lve:y mage seaks o
he wa:mh o he e:coecos we make, :om g:eeg o 'gooobye," a She:ao
CoIor PaIeIIe
The She:ao coo: has a :ma:y ao secooa:y aee aee / shouo be useo o: :oom
commucaos aee B s useo o commucae :ooucs ao se:vces ha wa::a g:ee
oes, eg, a go o:ec ma
'S z/18 U
C__ '_o /o o
R1zo C1_8 Bz1o
'S 1;; U
Co '_o /_8 o
Rz__ C18; Bzo
Co 'o_ /__ o
Rz;; C1z; B;1
'S 1z_ U 'S 1oo_ U
Co ';o /_o o
Rz;8 C1__ B_z
'S 1o_ U
Co '1; /_o o
Rz__ Cz1; Bz1
C;; 'o /_ o
R1_; Cz11 Bzz8
'S z_/_ U
'S z_1_ U
C__ '_ /o o
R1o_ C1_8 Bz;1
'S z/_ U
C/z '/_ /o o
R_o C_1 B1o8
Co 'o /8_ o
Rz__ Cz;_ Bo_
C_1 'o /__ o
R1_/ C1_8 B/_
'S 1o/ U 'S _/o U
C8 'o /// o
Rz;1 Cz_o B_;
'S ___ U
Cz_ 'o /8; o
Rzo1 Czzo B8_
'S _81 U
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PaIeIIe A
PaIeIIe B
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Millenium
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*( )_+
TypeIace
FonIs
o: o:mao abou whe:e o oba os, ease ema coae:ao(she:aocom
HeadIIne & Subhead
The Se: a shouo be useo ue: 8 owe: case, a:ge o: sma ao s useo o: mos heaoes
ao subheaos They may eve: be a ue:case
The SerII PIaIn
abcdeIghIjkImnopqrsIuvwxyz
ABCDEFGHI!KIMNOPQRSTUVWXYZ
zq6)8goI#5%^&'( )_+
SmaII Subhead
The Se: Semboo s o be useo oy sma ye ao :s kockeoou o: a coo: ha s ghe: ha
he backg:ouo os shouo aways be ue: ao owe:case They may eve: be a ue:case
The SerIf SemI-boId
abcdefghIjkImnopqrstuvwxyz
ABCDEFGHIIKIMNOPQRSTUVWXYZ
zq6)8go!#5%^&'( )_+
Subhead & Copy
\sa Sas Lgh may be useo a:ge o: sma o backg:ouos o: ae:s
os shouo aways be ue: ao owe:case They may eve: be a ue:case
\sa Sas Lgh
abcoegh[kmoo:suvwxyz
abcoegh[kmoo:suvwxyz
1z_;_o/8_o '(#8, }_-
DIspIay
'eum may be useo as subheao sze osay ye may oy be useo o hghgh oe o: wo wo:os,
o as coy, heaoes, seeces o: a: o a a:ag:ah 'eum mus be useo sa:gy

Typography and RuIe GuIdeIInes

SIgnaIure Forms and IInes
Whe c:eag a :ue wh ye be su:e he ye s uoe:eah
Rue s z_s, coo: eeos o mach he ex, ose s o_"
Sea:ae Lgsh ao Bgua usg ( ue: ao owe:case
\saSas Lgh os
Names
Lve:yhg ue: ao owe: case
Name TheSe:, 1os, 1_s eaog
oe TheSe:, 1o_s, 1zo eaog
Addresses
Lve:yhg ue: ao owe: case
\saSas Lgh 8s, 1zs eaog
Sae ames mus be seeo ou
Phone Numbers
'ue umbe:s mus be a:eo wh a:o:ae ee: ye
Be su:e he:e a:e _ em saces bewee he ee: ao umbe:
Tye TheSe: 8s, 1zs eaog
o: sge umbe:s, s oy he umbe:
Tye TheSe: 8s, 1zs eaog

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Lgsh Bgua
Susan SmIIh
SheraIon HacIenda deI Mar ResorI & Spa
SheraIon HacIenda deI Mar ResorI & Spa
Co::eoo: Tu:sco ' 1o, Loe D, Cabo De So
Cabo Sa Lucas, Ba[a Cao:a Su: z_;1o, 'exco
8oo z
T zz 8 ooo
M zz 8 zooz
F zz z6q qqoo
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ConnecIIons
ComIorIIng
Warm
Three Sun GraphIc
SheraIon Icons
cos a:e avaabe o: oowoao :om sa:woooa:chvecom They ca be useo aoe o: o o o hoog:ahs
o: he vgees The cos a:e o o be useo as soo g:ahc shaes 'o:e ha oe oe:e co s o o be
useo o each age ,see exceo beow} They may be :ecoo:eo ay combao o coo:s :om he aee
The :ee:ece s sus o:age ao yeow, waves bue ao g:ee ao coecos may be ay coo: :om he aee
ChInese BuIIeI
EngIIsh Iype pIacemenI uIsmoIo eIumessaI num
verosIrud essenIs esIIsIs nonsequIsI esIIsIs eraI esIare
IacIduIpIsI. HenIbh euIs numzzrII.
AprII o, 6-g pm
BuIIeI chInoIs
Insrer Ie IexIe IranaIs IcI uIsmoIo eIumes
eras verosIrud essenIs esIIsIs nonsequIsI esIIsIs eraI
IacIduIpIsI. HenIbh euIs numzzrII exercId.
Ie o avrII, 8h -zh
CeIebraIIng Is InvIIed
PIace a Ia cIbraIIon
SheraIon Towers SIngapore
Ths s he oy sace whe:e mo:e ha oe oe:e co s useo ogehe: o a age Use hese h:ee
cos as a u he same sze ao coo: ehe: ho:zoay o: ve:cay Recommeoeo usage s a sube
:asa:ecy agas a whe backg:ouo o: o o o a:wo:k ease see exames o usage beow
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SheraIon Icons
Neve: have he cos oe:e szes o a commucao ece o: have mo:e ha oe oe:e co e:
commucao ece ,wh he exceo o he h:ee su g:ahc}
Neve: mx cos o: exame, wa:m cos shouo o be a:eo wh como:g o: coecos cos
ChInese BuIIeI
EngIIsh Iype pIacemenI uIsmoIo eIumessaI num
verosIrud essenIs esIIsIs nonsequIsI esIIsIs eraI esIare
IacIduIpIsI. HenIbh euIs numzzrII.
AprII o, 6-g pm
BuIIeI chInoIs
Insrer Ie IexIe IranaIs IcI uIsmoIo eIumes
eras verosIrud essenIs esIIsIs nonsequIsI esIIsIs eraI
IacIduIpIsI. HenIbh euIs numzzrII exercId.
Ie o avrII, 8h -zh
CeIebraIIng Is InvIIed
PIace a Ia cIbraIIon
SheraIon Towers SIngapore
Ie CenIre SheraIon HoIeI
1zo1 Boueva:o ReeLevesoue Oues
'o:ea, uebec _B zL/ Caaoa
T zz 8 ooo
F zz z6q qqoo
she:aocom/mo:ea
SheraIon PaIIerns
\eco: a: ae:s a:e avaabe o: oowoao :om sa:woooa:chvecom These ae:s, whch a:e o
coo:eo backg:ouos, a:e o cosoe:eo sea:ae cos 'o:e ha oe ae: ca be useo o oe age,
bu oo use wa:m ao coocoo:eo ae:s o he same age ae:s ca aso be useo o he same ece
wh ay o he ovoua cos ease see exames o usage beow
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ChInese BuIIeI
EngIIsh Iype pIacemenI uIsmoIo eIumessaI num
verosIrud essenIs esIIsIs nonsequIsI esIIsIs eraI esIare
IacIduIpIsI. HenIbh euIs numzzrII.
AprII o, 6-g pm
BuIIeI chInoIs
Insrer Ie IexIe IranaIs IcI uIsmoIo eIumes
eras verosIrud essenIs esIIsIs nonsequIsI esIIsIs eraI
IacIduIpIsI. HenIbh euIs numzzrII exercId.
Ie o avrII, 8h -zh
CeIebraIIng Is InvIIed
PIace a Ia cIbraIIon
SheraIon Towers SIngapore
Cassc Saowches
Se:veo wh :ech :es
FIame GrIIIed Burger' 5z.o
aouo ay, ageo cheooa:,
omao, euce, ao a o cke
AIbacore Tuna and 5.o
Avocado Wrap
Dceo cee:y, omao, euce
ao emo mayo
HoI Iron GrIddIed Ham 5z.oo
and Three Cheese PanInI
/geo cheooa:, swss ao
:ovooe o sou:oough, se:veo
wh a cu o ooay's sou
Three-TIered RoasIed 5z.oo
Turkey CIub
cko:y smokeo baco, euce
ao omao o you: oaseo
b:eao o choce
GrIIIed ChIcken BreasI 5z.o
and ProvoIone MeII
\e :eeo omao, euce
ao :eo oo o a c:usy bu
'a Cou:ses
BrIck Oven PIzza 5.oo
Roaseo omao sauce ao
mozza:ea ao ee:o
PIzza MargherIIa 5q.o
um omaoes, :esh
mozza:ea, bas h:eaos
CrIspy BaIIered 5.oo
Cod and ChIps
Sea saeo :es, zesy
a:a: sauce ao emo
SanIa Fe GrIIIed 5o.oo
ChIcken QuesadIIIa
C:eo chcke, ee: [ack
cheese, [aaeos, :esh sasa
SauIed Parmesan 5z.oo
SpIked ChIcken
Choeo :esh he:bs ao
cheese :ubbeo b:eas, chuky
omao sauce ao b:occo
SkIIIeI Seared SaImon 5zq.oo
FIIIeI In PoIaIo Herb CrusI
Se:veo wh g:ee beas ao
Saowchs Cassoues
Se:veo wh :ech :es
FIame GrIIIed Burger' 5z.o
aouo ay, ageo cheooa:,
omao, euce, ao a o cke
AIbacore Tuna and 5.o
Avocado Wrap
Dceo cee:y, omao, euce
ao emo mayo
HoI Iron GrIddIed Ham 5z.oo
and Three Cheese PanInI
/geo cheooa:, swss ao
:ovooe o sou:oough, se:veo
wh a cu o ooay's sou
Three-TIered RoasIed 5z.oo
Turkey CIub
cko:y smokeo baco, euce
ao omao o you: oaseo
b:eao o choce
GrIIIed ChIcken BreasI 5z.o
and ProvoIone MeII
\e :eeo omao, euce
ao :eo oo o a c:usy bu
Cou:s :caux
BrIck Oven PIzza 5.oo
Roaseo omao sauce ao
mozza:ea ao ee:o
PIzza MargherIIa 5q.o
um omaoes, :esh
mozza:ea, bas h:eaos
CrIspy BaIIered 5.oo
Cod and ChIps
Sea saeo :es, zesy
a:a: sauce ao emo
SanIa Fe GrIIIed 5o.oo
ChIcken QuesadIIIa
C:eo chcke, ee: [ack
cheese, [aaeos, :esh sasa
SauIed Parmesan 5z.oo
SpIked ChIcken
Choeo :esh he:bs ao
cheese :ubbeo b:eas, chuky
omao sauce ao b:occo
SkIIIeI Seared SaImon 5zq.oo
FIIIeI In PoIaIo Herb CrusI
Se:veo wh g:ee beas ao
Cassc Saowches
Se:veo wh :ech :es
FIame GrIIIed Burger' 5z.o
aouo ay, ageo cheooa:,
omao, euce, ao a o cke
AIbacore Tuna and 5.o
Avocado Wrap
Dceo cee:y, omao, euce
ao emo mayo
HoI Iron GrIddIed Ham 5z.oo
and Three Cheese PanInI
/geo cheooa:, swss ao
:ovooe o sou:oough, se:veo
wh a cu o ooay's sou
Three-TIered RoasIed 5z.oo
Turkey CIub
cko:y smokeo baco, euce
ao omao o you: oaseo
b:eao o choce
GrIIIed ChIcken BreasI 5z.o
and ProvoIone MeII
\e :eeo omao, euce
ao :eo oo o a c:usy bu
'a Cou:ses
BrIck Oven PIzza 5.oo
Roaseo omao sauce ao
mozza:ea ao ee:o
PIzza MargherIIa 5q.o
um omaoes, :esh
mozza:ea, bas h:eaos
CrIspy BaIIered 5.oo
Cod and ChIps
Sea saeo :es, zesy
a:a: sauce ao emo
SanIa Fe GrIIIed 5o.oo
ChIcken QuesadIIIa
C:eo chcke, ee: [ack
cheese, [aaeos, :esh sasa
SauIed Parmesan 5z.oo
SpIked ChIcken
Choeo :esh he:bs ao
cheese :ubbeo b:eas, chuky
omao sauce ao b:occo
SkIIIeI Seared SaImon 5zq.oo
FIIIeI In PoIaIo Herb CrusI
Se:veo wh g:ee beas ao
Saowchs Cassoues
Se:veo wh :ech :es
FIame GrIIIed Burger' 5z.o
aouo ay, ageo cheooa:,
omao, euce, ao a o cke
AIbacore Tuna and 5.o
Avocado Wrap
Dceo cee:y, omao, euce
ao emo mayo
HoI Iron GrIddIed Ham 5z.oo
and Three Cheese PanInI
/geo cheooa:, swss ao
:ovooe o sou:oough, se:veo
wh a cu o ooay's sou
Three-TIered RoasIed 5z.oo
Turkey CIub
cko:y smokeo baco, euce
ao omao o you: oaseo
b:eao o choce
GrIIIed ChIcken BreasI 5z.o
and ProvoIone MeII
\e :eeo omao, euce
ao :eo oo o a c:usy bu
Cou:s :caux
BrIck Oven PIzza 5.oo
Roaseo omao sauce ao
mozza:ea ao ee:o
PIzza MargherIIa 5q.o
um omaoes, :esh
mozza:ea, bas h:eaos
CrIspy BaIIered 5.oo
Cod and ChIps
Sea saeo :es, zesy
a:a: sauce ao emo
SanIa Fe GrIIIed 5o.oo
ChIcken QuesadIIIa
C:eo chcke, ee: [ack
cheese, [aaeos, :esh sasa
SauIed Parmesan 5z.oo
SpIked ChIcken
Choeo :esh he:bs ao
cheese :ubbeo b:eas, chuky
omao sauce ao b:occo
SkIIIeI Seared SaImon 5zq.oo
FIIIeI In PoIaIo Herb CrusI
Se:veo wh g:ee beas ao
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SheraIon VIgneIIes
C:ahc e::eaos o he b:ao's co:e vaues ca be useo seao o soos o vsuay a:cuae
wa:m, como:g coecos These egh vgees may be oowoaoeo :om sa:woooa:chvecom
They may be useo wh kock ou o: coo:eo ye The ye shouo be egbe ao may o be back
Coeco es ao cos may be aooeo ove: hem o: oeh The vgees a:e avaabe o: oowoao
he g:ahcs seco o sa:woooa:chvecom
SheraIon ConnecIIon IInes
Le a: aoos aohe: aye: omeso o exu:eo backg:ouos, hoog:ahs o: whe backg:ouos
/ exame o hese es may be oowoaoeo :om sa:woooa:chvecom The a: may be c:oeo,
:oaeo o: oeo ay o:eco The es ca be ay o he 1z coo:s :om he aee
The es mus be 1;oo' aa: ao _ Coo: es o a whe backg:ouo shouo be useo a
zo :asa:ecy Whe es o a coo:eo backg:ouo shouo be useo a oo :asa:ecy
Iogo
OII-ProperIy SheraIon Iogo
The She:ao b:ao ogos may be oowoaoeo :om sa:woooa:chvecom The She:ao b:ao ogo may be
useo as a u b:ao ogo o: a exe:a eces, ayhg ha w exs ousoe he hoe oweve:, s oy
useo s ho:zoa ve:so
Iogo SIze
s :ee::eo he b:ao ogo s useo a:ge eough ha he 'oes 8 Reso:s" ye s egbe
he woh o he ogo s ess ha 1' woe, :emove 'oes 8 Reso:s"
1' woe 1_' woe
Iogo CoIors
The b:ao ogo may be bue, o:age o: kockeo ou o a ae:, vgee o: mage Coo: oos a:e oy he
beow oos The coo: ogo may o be useo o a coo:eo backg:ouo Coo: ogo oos ca be oowoaoeo
:om sa:woooa:chvecom
'S 1;; U
Co '__ /1oo o
Rz;o C1_/ B_1
'S z_1_ U
C__ '/ /o o
R8; C188 Bz__
'S z/_ U
C1oo '_o /o 8
R__ C;_ B1__
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On-ProperIy SheraIon Iogo
The sc:es ogo wh a co:e: swe shouo be useo o a mae:as ha ve o :oe:y, gues:oom coae:a,
meus, amees, ec The swe wh sc:es s avaabe o sa:woooa:chvecom The sc:es s aways kockeo
ou o a coo: may kockou o ay o he 1z coo:s he aee s aways a he boom :gh o: o :gh
The:e s aways 1/8 ch :om he 'sc:es" o he c:o The sc:es shouo o ge oo a:ge Use mo:e ke a
ogba The a:ch shouo aways be a: o a semc:ce Ths :eame s o: use coae:a oy ao s eve:
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ProperIy Iogo
:oe:y ogos shouo oy be useo o: aove:sg shouo o aea: o coae:a, web bae:s o: ay
ma:keg mae:as exce aove:sg / ohe: uses mus be b:ao a:oveo ,coae:ao(she:aocom}
The ogos a:e avaabe o sa:woooa:chvecom o: oowoao They shouo o be ao[useo o: :ec:eaeo
you oo o hk you: ogo :eecs he ame o you: :oe:y, mus be ao[useo Sa:k beo:e ca be
ao[useo he ogo ease ema sa:k_D'C(sa:wooohoescom o make ame chages
o be useo aove:sg shouo eve: be useo wh he b:ao ogo o he same age The:e shouo o be
wo sc:ess o he same age Swe wh sc:es shouo be useo ow co:as, eg, a hoog:ah has a
bue sky ao he She:ao ogo s eeoeo, wouo be gooo o use a bue ha cosey maches he sky coo:
ThIrd-parIy Iogo usage
Use o h:oa:y ogos a:e o e:meo o ay hoe coae:a
he case o ma:keg mae:as, c:oss :omooa eces ao oca :oe:y aove:sg, use o mue
ogos mus be a:oveo beo:e gog o : ease subm a exaao ao ayous h:ough
sa:woooa:chvecom/a:ovas Th:o a:y ogos mus be kockeo ou whe ao mus be
smae: ha he b:ao ogo ease seo ay ou:es o coae:ao(she:aocom
On-ProperIy SheraIon Iogo (conIInued)
Brand Bar Usage
The Sa:wooo ao SC b:ao ba:s a:e avaabe o: oowoao a sa:woooa:chvecom boh ve:ca ao
ho:zoa o:mas The ogos have bee ao[useo o: :oo:oa cossecy so hey shouo o be :ec:eaeo
o: ae:eo ay way
MuIII Brand Bars
The 'u b:ao ba: coas She:ao, ou: os by She:ao, W oes, bss, /LOT, Le 'e:oe, The Luxu:y
Coeco, LLL'LNT, Wes ao S Regs The 'u b:ao ba: ooes o have o coa a b:aos ,eg, couo
be a B:ao ba: wh She:ao, W oes 8 Wes} Whe c:eag a smae: b:ao ba:, smy oeee he
uecessa:y b:aos ao ao[us he sacg The 'u b:ao ba: shouo be useo o a guesacg mae:as
:eou:g a b:ao ba:
SIarwood Brand Bars
The Sa:wooo b:ao ba: coas She:ao, ou: os by She:ao, W oes, bss, /LOT, Le 'e:oe, The
Luxu:y Coeco, LLL'LNT, Wes ao S Regs The Sa:wooo b:ao ba: shouo aways coa a ogos ao
shouo oy be useo o: co:o:ae commucaos
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Sese o aco,
'caugh mome'
No oseo
No ayg o came:a
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No oseo
No ayg o came:a
PhoIography
Brand IIIesIyIe PhoIography
The ove:a:chg oea o: hoog:ahy hs camag s o covey oe o: mo:e o She:ao's co:e vaues
wa:m, como:g, coecos By ha we mea he wa:mh, haess ao sese o coeco we ee whe
we beog o a ace o: wh ohe: eoe
The goa, he, shouo aways be o use hoog:ahy o make a o:ec, emooa coeco wh he e:so
vewg he ao / s bes, a sho shouo :esoae wh he vewe: make hem sme, o: ggge, o: :emembe:
whe hey e a sma: eeg ao how gooo sme e:ec momes ke ha ca be
/ a coss, cches shouo be avooeo 'Cue" w eve: be wha :eay ouches us Bu a gmse o ove, o:
uoe:saog, o: suo: w /o, because s so :a:ey cau:eo o: :eeceo aove:sg, w be :esh
w so he vewe: /o w make hem say wh he ao so hey say wh he eeg
PhoIographIc Iook
eve:y sho, he sub[ec shouo o be ayg o he came:a seao, shouo aea: as he came:a was
a mae vsbe obse:ve:, wachg a 'caugh' mome moaco bewee eoe ha s wa:m ao
soaeous The ev:ome shouo aways be a :ea e ev:ome, eve: a suoo seg The came:a
shouo eve: aea: o be ve:y a: away Deh o eo shouo be meoum o gh, o covey a sese o
macy No a:ca echoues, o: mauao o he m, shouo eve: be useo The ook shouo be cea,
hoes, ao wa:m
Sese o aco,
'caugh mome'
Rea e ev:ome No suoo
Deh o eo
meoum o gh
No a: away
IIghIIng
Whehe: :ea o: smuaeo, ghg shouo aways aea: o be comg :om a au:a sou:ce
Ousoe oayme shos shouo be gooe ao su wh a wa:m, au:a ee Nghme shos
shouo be wa:m, gooe, am o: eve :e
Ouooo: ghg shouo aea: wa:m ao
au:a, comg :om a au:a sou:ce
No a ao coo
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CasIIng
The:e shouo aways be mo:e ha oe sub[ec each sho as s he e:ay bewee eoe
ha s a he hea: o hs camag /s a whoe, camag shouo :eec he ove:sy o ou: guess,
whe uoe:sco:g he commoay o he emoos ha 'beogg' gee:aes us a
eoe shouo be wa:m, a:acve ao a:oachabe /ou shouo have a sese ha hey ove e,
ao a:e sha:g a wh hose a:ouo hem
Wardrobe
Cohg shouo aways be acvy a:o:ae, bu aseu shouo eve: oe:ac :om he
eoe, o: be so b:gh o: busy ae:, ha a vewe: becomes mo:e awa:e o ha o he
emoo beg ex:esseo
Show a sese o beogg Sub[ec shouo o be aoe

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SheraIon IIIesIyIe PhoIography
CommunaI TabIe
mage Numbe: shes__o8o
GIrIIrIends ShoppIng
mage Numbe: shes____1
Urban FamIIy
mage Numbe: shes___;_
CoupIe ShoppIng
mage Numbe: shes___;_
CoupIes ShoppIng
mage Numbe: shes___;/
CoupIe aI TraIn SIaIIon
mage Numbe:shes_1;o1
FamIIy !umpIng InIo PooI
mage Numbe: shes_1;1o
Spa
mage Numbe: R1o_88/
CommunaI TabIe
mage Numbe: shes____z
FaIhers' Day
mage Numbe: she_8//z
WeddIng CoupIe
mage Numbe: shes____o
Usage: z years worIdwIde.
IncIudes aII prInI ads, onIIne, Irade show, and In-hoIeI coIIaIeraI. IndusIry excIusIvIIy
FaIher & DaughIer on RaII
mage Numbe: shes_1;o/
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SheraIon IIIesIyIe PhoIography (conIInued)
Usage: z years worIdwIde.
IncIudes aII prInI ads, onIIne, Irade show, and In-hoIeI coIIaIeraI. IndusIry excIusIvIIy.
CoupIe aI CaIe
mage Numbe: shes_1;o;
OuIdoor DInner
mage Numbe: shes_1;o_
MeeIIngs
mage Numbe: shes_1;o_
CoupIe aI MarkeI
mage Numbe: shes_1;o_
GoIIers
mage Numbe: shes_1;oo
Soccer
mage Numbe: she__/8z
WeddIng coupIe
mage Numbe: sheszoo11
MoIher's day
mage Numbe: sheszooo_
WeddIngs
mage Numbe: sheszoooo
Baby/Dog
mage Numbe: she___o8
MoIher & DaughIer
mage Numbe: she_o/__
FaIher & KIds
mage Numbe: she_o/_8
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MeeIIngs
mage Numbe: she_o/_/
MeeIIngs
mage Numbe: she_o/_o
FamIIy DInner
mage Numbe: she_o/__
CoupIe
mage Numbe: she_o/_;
CoupIe DInIng
mage Numbe: she_o/_z
MoIher & DaughIer
mage Numbe: she_o/_1
MoIher & DaughIer
mage Numbe: she_o/_o
IeIsure
mage Numbe: she_o/88
SheraIon IIIesIyIe PhoIography (conIInued)
Usage: z years worIdwIde.
IncIudes aII prInI ads, onIIne, Irade show, and In-hoIeI coIIaIeraI. IndusIry excIusIvIIy.
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SheraIon IIIesIyIe PhoIography (conIInued)
Usage: unIImIIed.
IncIudes aII prInI ads, onIIne, Irade show, and In-hoIeI coIIaIeraI. IndusIry excIusIvIIy.
BusIness BreakIasI
mage Numbe: shes__1__
BusIness
mage Numbe: shes__1_o
WeddIngs
mage Numbe: shes__1_/
FaIher & DaughIer
mage Numbe: shes__1_8
Grandpa & KIds
mage Numbe: shes__1__
CoupIe FIyIng KIIe
mage Numbe: shes__1;o
CoupIe on Beach
mage Numbe: she__1;1
Team BuIIdIng
mage Numbe: shes__1;z
ShoppIng
mage Numbe: shes__1_1
ShoppIng
mage Numbe: shes__1_z
ShoppIng
mage Numbe: shes__1__
MeeIIngs
mage Numbe: shes__1_;
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SheraIon IIIesIyIe PhoIography (conIInued)
Usage: unIImIIed.
IncIudes aII prInI ads, onIIne, Irade show, and In-hoIeI coIIaIeraI. IndusIry excIusIvIIy.
CommunaI TabIe
mage Numbe: shes__1;_
CoupIe In PooI
mage Numbe: shes__z8_
CoupIe
mage Numbe: shes__z8/
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ThIngs TogeIher
Whehe: hey a:e shoes, sowboa:os o: eggs, such ob[ecs shouo aways aea: g:ous
Iandscape & SIIII IIIe PhoIography
Iandscape wIIh HorIzon IIne
The ho:zo ao su a:e aways :ome a o ou: aoscae hoog:ahy

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AvaIIabIe Iandscape PhoIography
Usage: z years worIdwIde.
IncIudes onIIne, Irade show, and In-hoIeI coIIaIeraI. IndusIry excIusIvIIy.
mage Numbe: shesz8;;/ mage Numbe: shesz8;_z mage Numbe: shesz8;;8 mage Numbe: shesz8;_1
mage Numbe: shesz8;__ mage Numbe: shesz8;_o mage Numbe: shesz8;__

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AvaIIabIe SIIII IIIe PhoIography
Usage: z years worIdwIde.
IncIudes onIIne, Irade show, and In-hoIeI coIIaIeraI. IndusIry excIusIvIIy.
mage Numbe: shesz8;;_ mage Numbe: shesz8;;; mage Numbe: shesz8;;_
mage Numbe: shesz8;;_ mage Numbe: shesz8;_o
mage Numbe: shesz8;;o
mage Numbe: shesz8;_; mage Numbe: shesz8;_/
mage Numbe: shesz8;_8 mage Numbe: shew;o_1o mage Numbe: shew;o_11 mage Numbe: shew;o_1z
mage Numbe: shew;o_1_ mage Numbe: shew;o_1; mage Numbe: shew;o_1_ mage Numbe: shew;o_1/
mage Numbe: shew;o_18 mage Numbe: shew;o_1_ mage Numbe: shew;o_zo mage Numbe: shew;o_z1
mage Numbe: shew;o_zz mage Numbe: shew;o_z_ mage Numbe: shew;o_z; mage Numbe: shew;o_z_
Usage: z years worIdwIde.
IncIudes onIIne, Irade show, and In-hoIeI coIIaIeraI. IndusIry excIusIvIIy.
AvaIIabIe SIIII IIIe PhoIography (conIInued)
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mage Numbe: shew;o_zo mage Numbe: shew;o_z/ mage Numbe: shew;o_z8 mage Numbe: shew;o_z_
mage Numbe: shew;o__o mage Numbe: shew;o__1 mage Numbe: shew;o__z mage Numbe: shew;1_o_
mage Numbe: shew;1_oo mage Numbe: shew;1_o/ mage Numbe: shew;1_o8 mage Numbe: shew;1_o_
Usage: z years worIdwIde.
IncIudes onIIne, Irade show, and In-hoIeI coIIaIeraI. IndusIry excIusIvIIy.
AvaIIabIe SIIII IIIe PhoIography (conIInued)
z

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mage Numbe: shew;1_/o mage Numbe: shew;1_/1 mage Numbe: shew;1_/z mage Numbe: shew;1_/_
mage Numbe: shew;1_/; mage Numbe: shew;1;__ mage Numbe: shew;1;;o mage Numbe: shew;1;;1
mage Numbe: shew;1;;z mage Numbe: shew;1;;_ mage Numbe: shew;1;;; mage Numbe: shew;1;;_
Usage: z years worIdwIde.
IncIudes onIIne, Irade show, and In-hoIeI coIIaIeraI. IndusIry excIusIvIIy.
AvaIIabIe SIIII IIIe PhoIography (conIInued)
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mage Numbe: shew;1;;/ mage Numbe: shew;1;;8 mage Numbe: shew;1;_o mage Numbe: shew;1;_1
mage Numbe: shew;1;_z mage Numbe: shew;1;__ mage Numbe: shew;1;_; mage Numbe: shew;1;__
mage Numbe: shew;1;_o mage Numbe: shew;1;_/ mage Numbe: shew;1;__ mage Numbe: shew;1;oo
Usage: z years worIdwIde.
IncIudes onIIne, Irade show, and In-hoIeI coIIaIeraI. IndusIry excIusIvIIy.
AvaIIabIe SIIII IIIe PhoIography (conIInued)
ProperIy PhoIography
Each SheraIon Is requIred Io have a mInImum oI o phoIographs (up Irom 8 In zooq).
SheraIon properIIes requIre Ihe IoIIowIng phoIos:
Oe hoe exe:o:, oe hoe obby, oe cub eve ouge, z uoue gues:ooms, oe sue bah:oom,
a mage o each ooo 8 beve:age oues, oe oo a:ea, oe ess cee: a eas oe sho
MeeIIng FacIIIIIes
Wh uoe: 1o,ooo soua:e ee o: __o soua:e mee:s o meeg sace wo shos as oows oe La:ges
'eeg Room, oe sho baoue seu, oe Boa:o Room oe sho, Sa:wooo 'eegs a 'ome
,whe:e oe:eo} oe sho o eve:y meeg acy

AddIIIonaI FacIIIIIes and AmenIIIes (II appIIcabIe)
Oe o wo sk shos, oe o h:ee go cou:ses, oe es sho, oe o wo sa shos, oe sho o mos
oua: weoog seu

Where Io FInd Your PhoIography
ease :evew you: hoog:ahy o sa:woooa:chvecom Smy ye you: Sa:k umbe: o he
'Sa:k Numbe:" eo a he o o he age ao cck 'Sea:ch" you have ouesos abou you: cu::e
hoog:ahy ease ema hoog:ahy(sa:wooohoescom
you have :oe:y hoog:ahy ha you wouo ke o aea: ehe: o you: b:aoeo webse o: a
sa:woooa:chvecom, mus be submeo o hoog:ahy(sa:wooohoescom o:ma wh a
:esouo o a eas _oo o eog a:ova, he hoos w be uoaoeo o boh ses
Usage RuIes
GIobaI ProperIy PhoIography Program
o:oe: o asss, C:eave Se:vces oe:s a hoo :og:am o make easy ao cos eecve o: hoes o
ge hgh ouay hoog:ahy We've ee:eo o voumebaseo ag:eemes wh seve:a o ou: a:oveo
hoog:ahe:s o secu:e heavy oscoueo :aes
o: hoes o:oe:g a mmum o o shos, he cos e: sho s __o N/D ao o_o /, L/D 8 L/'L,
whch cuoes :ave ao a ohe: exeses oes a:e oy :esosbe o: :ovog :ooms ao meas
o: he hoog:ahe: ao hs/he: asssa ou:g he ou:ao o he shoo ,ycay 1_ ghs}, o: ay
coss assocaeo wh :ea:g :ooms ao o: :ovog ay ecessa:y owe:s Ths :ae s oy avaabe
a hoe ges a mmum o o shos, bu exceos o hs ca be maoe seve:a hoes a cy a:e
shoog ogehe:
/ scheoug ao bg w be ooe h:ough C:eave Se:vces ease coac us o oscuss you: eeos
ao avaabe oaes o: mo:e o:mao o: o scheoue a hoo shoo you ca coac he hoog:ahy
eam by ema hoog:ahy(sa:wooohoescom
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1 hoog:ahy mus o be ghoseo
z hoog:ahs mus o be aye:eo o o o each ohe:
_ The use o ye o hoog:ahy s oscou:ageo bu s aoweo eve:y ee: s cea:y eogbe
; :oe:y hoog:ahy mus o have eoe, ooo o: amas
HoIeI & MarkeIIng CoIIaIeraI
The eemes o he :evous ages ,ae:s, vgees, cos, coecg es, hoog:ahy,
sc:es :eame, ogos, coo:s ao os} a:e mea o be useo o vsuay a:cuae wa:m,
como:g, coecos Ove:a, he coo: s sau:aeo wh ve:y e co:as These eemes
ogehe:, such as he vgees, cos ao swe wh She:ao ogo, shouo be useo
ow co:as Use o hoog:ahy wh a swe ove: o: a vgee ex o , shouo aso
be ow co:as eg, a o:age vgee s useo wh a swe ao sc:es, wouo be bes
o use a o:age ha coses maches he vgee Sma:y, a co s beg useo
wh a vgee, he coo: o he co shouo be he same coo: amy as he backg:ouo vgee
/ hoe coae:a shouo oow he emaes ha a:e avaabe o sa:woooa:chvecom
Commucao eces ha a:e o oe o hese emaes shouo be baseo o a sma: emaeo
ece, eg, s a saes ece, shouo be baseo o he :ack b:ochu:e / ma:keg coae:a ao
oemaeo eces mus be submeo o: b:ao a:ova beo:e gog o : ease o:wa:o a ow
:esouo D o coae:ao(she:aocom o: :evew ease exec a _ busess oay u:a:ouo
o a :evews ee :ee o o:ec ay ouesos ha you mgh have abou hs oocume, hoog:ahy
o: g:ahcs o he same ema aoo:ess
Paper SIandards
The oowg ae: sock mus be useo
Brand Paper
' 'ohawk
ae: Nava[o
Coo: B:a Whe
sh U:a Smooh
SIaIIonery Paper
' 'ohawk
ae: S:ahmo:e W:g #z;b
Coo: Umae Whe
sh Wove
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CoIIaIeraI TempIaIes
Temaes o: a hoe ao ma:keg coae:a ca be ouo o sa:woooa:chvecom you cck o
'Temaes" he e avgao, you w be abe o sea:ch by b:ao o: secc eces o: g:ous o eces
,such as gues:oom, :o oesk o: :oe:y b:ochu:es}
ApprovaIs on CoIIaIeraI
/ :omooa mae:a ,e meeg, g:ou o: seca eves sgage, b:ochu:es, emo:a:y sgs ec} mus
ehe: oow a exsg She:ao coae:a emae o: comy wh he b:ao g:ahc saoa:os as oueo
he She:ao Sye Cuoe ocaeo o Sa:wooo /:chve B:ao a:ova mus be obaeo beo:e gog o
: by submg mae:as D o:ma a sa:woooa:chvecom/a:ovas
DIvIsIonaI Brand ConIacIs
AsIa PacIIIc: vceog(sa:wooohoescom
IaIIn AmerIca: oma:b:zz(sa:wooohoescom
Europe, AIrIca, MIddIe EasI: ageouebeze(sa:wooohoescom
NorIh AmerIca: coae:ao(she:aocom
HoIeI CoIIaIeraI
NorIh AmerIca
No:h /me:ca mos hoe coae:a ca be o:oe:eo h:ough ou: veoo: Ceveo ease use he beow ema
aoo:ess o coac hem o: o:oe:g o:mao See coac a he boom o he age o: ovsoa coacs
Cenveo
she:aoo_o(ceveocom
T 1 8oo _oo oz_z
EAME, AsIa PacIIIc & IaIIn AmerIca
No ovsoa ce:azeo sou:cg souo s ye avaabe :oe:es may use oca veoo:s o: may :each ou
o he: ovsoa b:ao coac o: aovce Temaes may o be chageo ao shouo oow a :g
seccaos as oueo he D ha s avaabe o: oowoao wh each coae:a ece

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MarkeIIng CoIIaIeraI
NorIh AmerIca
Rack B:ochu:es ao 'eeg aces Cuoes ca be c:eaeo by you: oca agecy o: oe o he :ee::eo
veoo:s beow Saes ooe:s ca be o:oe:eo :om Ceveo a he above ema aoo:ess ao eehoe umbe:
See coac a he boom o he ex age o: ovsoa coacs
''C Wo:owoe
Taya oma
81o _oo _1__
homa(mmgwo:owoecom
Wme: Commucaos
;_z //_ _1oo
o(wme:cocom
Europe, AIrIca, MIddIe EasI
L/'L C:eave Se:vces Team assss he c:eao o ovoua hoe coae:a such as :ack b:ochu:es,
meeg b:ochu:es, eb:ochu:es, ose:s, checkou ye:s, ec
oes ca :oceeo ocay wh he :oouco o coae:a hs case hey mus :eoues a:ova
:om C:eave Se:vces beo:e :g
ease coac ayoe he eam
:aco Caazza
D:eco: o C:eave Se:vces, L/'L
:acogaazza(sa:wooohoescom
Te -__ z ozo 1o;;1
Lo:ea ozzo
:o[ec 'aage: C:eave Se:vces, L/'L
o:eaozzo(sa:wooohoescom
Te -__ z ozo 1o;;z
Lau:a Caaeo
:o[ec 'aage: C:eave Se:vces, L/'L
au:acaaeo(sa:wooohoescom
Te -__ z ozo1o;;_
HoIeI CoIIaIeraI ExampIes
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See you nexI IIme

I have checked ouI
Skip checkout. If your statement is accurate, simply place this
hanger outside your door and deposit your key(s) in the key
drop box when you leave. Thats it. Youre on your way.
PrIorIty Chechout Doorhanger
she1___z/o1;
License number
Make Color
Guest name Room number
in stall # out

55084
55084
55084
Ie CenIre SheraIon HoIeI
55084
We'II pIck a good spoI Ior you

1201 Boulevard Ren-Lvesque Ouest
Montral, Qubec H3B 2L7 Canada
T 514 878 2000
Ie CenIre SheraIon HoIeI
Please leave this tag in your car until you check out.
Car is accepted for parking only. We assume no liability for fire, theft or damage
in any case. In no event will we assume liability for damage or injury sustained
through faulty brakes. All claims for adjustments must be presented before
vehicle is taken from garage. Not responsible for articles left in car.
Have a saIe IrIp
SpoI check. You're cIeared Io park.
X = dent O = scrape
back front
left side right side
My best friends
here wIIh me
VaIet ParkIng TIcket
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Pet NappIng Doorhanger
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55084
55084
We assume no abty Ior Ire, oss, theIt or damae.
Le Centre Sheraton Hote
1zo1 Bouevard RenLvesque 0uest
Montra, Qubec H_B zL/ T _1 8/8 zooo
Le Ce:e She:ao oe
PIease remember your coaI
PIease come back IaIer
Do not dIsturb
Do Not DIsturb Door Hanger
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Key Card
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Coat Check
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Have a greaI day
Checkout FoIder
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HoIeI CoIIaIeraI ExampIes (conIInued)
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W a r m C o m I o r I I n g C o n n e c I I o n s
Dea: ```,
Sha:e he Wa:mh wh us
ease [o us o: b:eakas as we sha:e wh you
She:ao's excg ewb:ao osog
Ths o:mao s mo:a c:eag asg
emooa coecos wh ou: guess ao
you a:e a mo:a a: o makg hs a success
Dae
Tme
Locao
We ook o:wa:o o seeg you ao sha:g he
g:ea hgs o come
Wa:m Rega:os,
sheraIon.com 8oo z sheraIon.com 8oo z
Sorry we
mIssed you
WhIIe you were away
we came by Io:
Cea u
Look o he ssue you :eo:eo
Take ca:e o a :obem ou:
sa oceo
:ovoe basc maeace
As o rht now we are.
sheo No sheo
Your Do NoI DIsIurb sIgn was
up, so we weren'I abIe Io oIIer
Ihe IoIIowIng servIce Ioday:
ousekeeg
Tu:oow
Ohe:
oe /ssocae
Thank you
Whe he me s :gh o:
you, ease ca Cues Se:vces
ao we' :eu:
ServIce Attempt Card
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Property Note Card
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Change IInens
ease chage my beo es
'ake a wo:o o oe:ece Togehe: we ca save mos o
gaos o wae: :om cho:e ao oee:ges
IInens
We w make you: beo eve:y oay /ou: es w be chageo
oy whe hs ca:o s aceo o he beo he mo:g
ToweIs
Leave owes you wsh o :euse hug u o: o he :ack
Towes you eave o he oo: w be washeo
e us cose:ve
Heart of House InvItatIon
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Green Program Card
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MarkeIIng CoIIaIeraI ExampIes
Pacific Ocean
Baja California Sur
El Bedito
El Tule
San Lucas
El Suspiro
San Jos
del Cabo
Los Verdes
Sheraton Hacienda del Mar
sheraIon.com 8oo z
Lnsh on reverse
CenIre de vIIIgIaIure
SheraIon HacIenda deI Mar
Cabo San Iucas, MexIco
De 'ae:oo: e:aoa Sa }ose De Cabo
Lm:uez a Ca::ee:a T:asesua: ve:s Cabo Sa Lucas, us,
oueoue z_ kmus o, a so:e Cabo oe So Tou:ez a o:oe e
e:ez oas e comexe Cabo De So / a :eme:e e:seco,
ou:ez a o:oe L'hoe se :ouve ou o:o Le a:cou:s :eo
ev:o _o mues
De La az
Lm:uez a :oue 1 us :ouez ev:o 1o/ km L'hoe se :ouve a
a so:e '1o oe a Ca::ee:a T:asesua: Le a:cou:s :eo
ev:o z heu:es
De Sa Dego
T:ave:sez a :oe:e mexcae a T[uaa, us :ouez 1 /zo km Le
a:cou:s :eo ev:o z [ou:s, ou 1_ heu:es
De Cabo Sa Lucas
Lm:uez a Ca::ee:a T:asesua: e o:gezvous ve:s Sa }ose
De Cabo ueoue 1o kmus o, em:uez a so:e Cabo oe So
Tou:ez a o:oe e e:ez oas e comexe Cabo De So / a :eme:e
e:seco, ou:ez a o:oe L'hoe se :ouve ou o:o Le a:cou:s
:eo ev:o _ mues
SheraIon HacIenda deI Mar ResorI & Spa
Co::eoo: Tu:sco '1o, Loe D, Cabo De So
Cabo Sa Lucas, Ba[a Cao:a Su: z_;1o, 'exco
T _z oz; 1; _8ooo she:aooscaboscom
/ a oe oe a BasseCao:e, ou es
moages e e oese: :eco:e a me:,
o'eoas co:ases e maoue:o
as oe vous smue: e oe vous aase: a
a os / Los Cabos, o :ouve oeux ves a
'ambace e au sye oscs Cabo Sa
Lucas e Sa }ose oe Cabo La :eme:e es
ue ve ou 'o a a ee, 'au:e, u hav:e
au sye :ae
Un gouI du MexIque d'anIan
Sue su: ue age :vee, e ce:e oe vegau:e She:ao
aceoa oe 'a: s'eeo su: z8 ac:es oe [a:os asbes e mes
/uou: se :ouve e e::a oe go Ocea Cou:se, cou a: }ack
Nckaus, a Cabo oe So
Les chamb:es oe uxe, es oaes, es caes e es bououes oe
sye haceoa evooue a :che hso:e oe a :ego L us o'u
evea oe se:vces e oe commooes oe :eme:e casse, 'hoe
come o'excees :esau:as, ue age e oes sces :vees
as ou'u ce:e oe coooeme avec sa u:amooe:e
Un monde de cuIIure eI d'hIsIoIre vous aIIend
Le ce:e oe vegau:e She:ao aceoa oe 'a: se :ouve a
1o km oe Cabo Sa Lucas Ue oue o'acves so oe:es comme
a eche so:ve, 'eouao, es c:ose:es au couche: ou soe e
es so:s aouaoues C:ace a ses omb:eux :esau:as, ba:s e oe
boes oe u, Cabo Sa Lucas s'ame a u oe so:e oue 'o eu
s'y ove:: [usou'aux ees heu:es ou ma
ou: ue so:ee mos eoabee, a ee ve oe Sa }ose oe Cabo,
ou se :ouve a mos oe z_ km, ab:e o'excees :esau:as e oe
cha:maes bououes Cee ee ve :aooee es ee ou'o
se 'mage, avec oes oaes, ue ace e ue egse
Iuxe prIm
gu:a su: a se o'o: ou Cooe Nas T:avee: e zoo; e e zoo_,
o:e hoe es cosoe:e comme 'u oes meeu:s ou mooe L
zoo_, cee ubcao :esgeuse u a a:bue e :e oe meeu:
hoe oe go oe Los Cabos , e 'a casse a:m es 1_ meeu:s
ce:es oe vegau:e oe '/me:oue ae
Nous sommes heu:eux oevous
come: a:m ous
Nous sommes heu:eux oe vous accue: a o:e hoe e ous
vous vos a :oe: oe ou ce oue ous avos a vous o::
ou: oue vo:e se[ou: so oes us ag:eabes, s vous avez oes
ouesos, 'hesez as a vous ao:esse: a o:e e:soe
comee ue vous soyez e voyage o'aa:es ou :eez
oes vacaces be me:ees, ous vous aoe:os a :ouve: a
meeu:e ao oe vous oeeo:e e o'e:e vousmeme
Ie monde s'oIIre a vous grce au
programme SIarwood PreIerred GuesI
MD
}ogezvous a o:e g:oue oe ces :ee:es oe Sa:wooo
Chaoue se[ou: aomssbe aux hoes She:ao a:cas vous
a gage: oes Sa:os'D echageabes co:e oes :ecomeses
e oes uees g:aues oas us oe 8oo hoes e ce:es oe
vegau:e a:ou oas e mooe U omb:e sue:eu: o'hoes
:mes, u se:vce a a ceee exceoe oe meme oue
'absece oe oaes o'e:oco e oe :es:cos oua a a
osobe o e so:e ou' 'y a as oe meeu:e ao oe
voyage: Resegezvous e vsa e SCcom oes au[ou:o'hu
AIIracIIons eI servIces
z/o chamb:es e sues
_1 sues avec sae oe se[ou:, caae e sae a mage:
ouva accommooe: oe oua:e a sx e:soes
ua:e :esau:as e co ba:s, se:vce a 'eage z;
heu:es a: [ou:
Se:vces oe ga:oe:e comes ou:s a: u e:soe
ag:ee e bgue
Ue oes meeu:es oesaos oe go ou mooe,
cua co a:cou:s oe chamos
Sa oe ye eu:oee
Ce:e oe coooeme u:amooe:e ooa su: a me:
oe Co:ez Saua e ba oe vaeu:
Les se saes oe :euo eegaes ae haue echooge e
cha:me ace, acces e:e haue vesse e sas

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Rack Brochure - BIIInguaI
she_o_;z//1z
SheraIon on Ihe Park
Sydney, AusIraIIa
FromIhe EasI
Lo:em sum ooo: s ame, coseceue: aoscg e, seo oam
oummy bh eusmoo cou u ao:ee ooo:e maga aouam e:a
voua U ws em ao mm veam, ous os:uo exe:c ao ve um
ooo:e eu euga ua acss a ve:o s Lobo:s s u aou ex ea
From Ihe WesI
Lobo:s s u aou ex ea commooo coseoua Dus auem ve eum
:u:e ooo: heo:e: vuuae ve esse moese coseoua, ve
um ooo:e eu euga ua ve um ooo:e ':um es oa:e ouam e:a
gohca, ouam uc uamus a:um ca:am, aue: e:a:um o:mas
FromIhe SouIh
':um es oa:e ouam e:a gohca, ouam uc uamus a:um ca:am,
aue: e:a:um o:mas humaas e: seacua oua:a oecma e
oua oecma Looem mooo y, ve um ooo:e eu euga ua acss
a ve:o s ou ':um es oa:e ouam e:a gohca, ouam uc uamu
FromIhe NorIh
Nam be: emo: cum soua obs eeeo oo cogue h me:oe
oomg o ouoo mazm ace:a ace: ossm assum Ty o habe
ca:aem sam, es usus eges egu saeus Ca:as es eam
:ocessus oyamcus, ou seou ':um es oa:e ouam e:a gohca,
um ooo:e eu euga ua acss a ve:o s ou
/us:aa, ca ,o1},z} _z8o oooo, ax us a ,o1},z} _z8o oo8o o: ema us a
o(she:aoohea:kcom
Meeting Planner Guide
Sheraton on the Park
1o1 Lzabeh S:ee , Syoey, NewSouh Waes zooo
T ,o1} ,z} _z8o oooo she:aocom/syoey
Ou: hoe s e:ecy suaeo he ce:e o Syoey's :ea ao busess
os:cs /o[ace o yoe a:k, he hoe s a sho: wak o he ma[o:
oea:me so:es ao Cae:es, Thea:es, Syoey Oe:a ouse, Syoey
a:bo:'s ao he hso:c Rocks a:ea /oooa a:acos cuog Da:g
a:bou: a:e [us a s:o o: 'oo:a :oe away See you a he She:ao
'o:ea / vo:e gou
Lobo:s s u aou ex ea commooo coseoua Dus auem ve eum :u:e ooo: heo:e: vuuae ve esse moese coseoua, ve
um ooo:e eu euga ua ve um ooo:e ':um es oa:e ouam e:a gohca, ouam uc uamus a:um ca:am, aue: e:a:um
o:mas humaas e: seacua oua:a oecma e oua oecma Looem mooo y, ve um ooo:e eu euga ua acss a ve:o s ou
Lo:em sum ooo: s ame, coseceue: aoscg e, seo oam oummy bh eusmoo cou u ao:ee ooo:e maga aouam e:a
voua U ws em ao mm veam, ous os:uo exe:c ao uamco:e: susc obo:s s u aou ex ea commooo coseoua
Lobo:s s u aou ex ea commooo coseoua Dus auem ve eum :u:e ooo: heo:e: vuuae ve esse moese coseoua
VIIIe envouIanIe renomme pour son charme europen.
osseoa e sau uoue oe caae cua:e oe '/me:oue ou No:o, 'o:ea se secase oas a cuse ehoue e :egoae L ee,
o y :ouve oueoue ; _oo :esau:as, bs:os e caes Chaoue aee, a ve accuee us oe _o esvas oe musoue e oes a:s, y com:s e
esva e:aoa oe }azz e e esva }use ou: ::e Le oua:e: hso:oue ou \eux'o:ea, ou oes caeches a:cou:e oes :ues avees
oe caous, e \euxo: e e mo Roya come a:m es ses :ee:es oes ou:ses
Sue au cou: ou 'o:ea :omaoue, Le Ce:e She:ao osseoe a chaeu: e
'meou'oe:ouvehabueeme oueoaseseabssemesoemoo:eae
/ :oxme oes meeu:s magass, bououes, :esau:as e saes oe secaces Des
saaosexbes, use:vce:meeuemacemeoubabeaeeoeco:
o'ue:euo:eusse
De I'esI
Lo:em sum ooo: s ame, coseceue: aoscg e, seo oam
oummy bh eusmoo cou u ao:ee ooo:e maga aouam e:a
voua U ws em ao mm veam, ous os:uo exe:c ao ve um
ooo:e eu euga ua acss a ve:o s Lobo:s s u aou ex ea
De I'ouesI
Lobo:s s u aou ex ea commooo coseoua Dus auem ve eum
:u:e ooo: heo:e: vuuae ve esse moese coseoua, ve
um ooo:e eu euga ua ve um ooo:e ':um es oa:e ouam e:a
gohca, ouam uc uamus a:um ca:am, aue: e:a:um o:mas
Du sud
':um es oa:e ouam e:a gohca, ouam uc uamus a:um ca:am,
aue: e:a:um o:mas humaas e: seacua oua:a oecma e
oua oecma Looem mooo y, ve um ooo:e eu euga ua acss
a ve:o s ou ':um es oa:e ouam e:a gohca, ouam uc uamu
Du nord
Nam be: emo: cum soua obs eeeo oo cogue h me:oe
oomg o ouoo mazm ace:a ace: ossm assum Ty o habe
ca:aem sam, es usus eges egu saeus Ca:as es eam
:ocessus oyamcus, ou seou ':um es oa:e ouam e:a gohca,
um ooo:e eu euga ua acss a ve:o s ou
L /us:ae e o1z_z8ooooo, ax o1z_z8ooo8o
cou::e o(she:aoohea:kcom
No:e hoe es oeaeme sue au cou: oes oua:e:s o'aa:es e
comme:caux oe Syoey /o[ace au a:c yoe, se :ouve a oueoues mues
a eo oes :caux g:aos magass e gae:es ma:chaoes, oes hea:es,
oe 'Oe:a e ou o: oe Syoey as oue ou oua:e: hso:oue Rocks D'au:es
a:acos comme e o: Da:g e so as :es o em:uez e moo:a
ou: vous y :eo:e /u as: oe vous vo: au She:ao'
'o:ea }us he way you wa
Lobo:s s u aou ex ea commooo coseoua Dus auem ve eum :u:e ooo: heo:e: vuuae ve esse moese coseoua, ve
um ooo:e eu euga ua ve um ooo:e ':um es oa:e ouam e:a gohca, ouam uc uamus a:um ca:am, aue: e:a:um
o:mas humaas e: seacua oua:a oecma e oua oecma Looem mooo y, ve um ooo:e eu euga ua acss a ve:o s ou Lo:em
sum ooo: s ame, coseceue: aoscg e, seo oam oummy bh eusmoo cou u ao:ee ooo:e maga aouam e:a voua
U ws em ao mm veam, ous os:uo exe:c ao uamco:e: susc obo:s s u aou ex ea commooo coseoua Lobo:s s u
aou ex ea commooo coseoua Dus auem ve eum :u:e ooo: heo:e: vuuae ve esse moese coseoua
A speIIbIndIng cIIy renowned Ior IIs European charm.
ow as he cua:y caa o No:h /me:ca, 'o:ea secazes ehc ao :egoa cuse vso:s ca choose :omove: ;,_oo :esau
:as, bs:os ao caes Lve:y yea:, 'o:ea ays hos o ove: _o excg musc ao a:s esvas, cuog he e:aoa }azz esva ao
he }us o: Laughs comeoy esva Tou:s avou:es cuoe hso:ca Oo 'o:ea wh s cobbesoe s:ees ao ho:se o:ve ca::ages, he
Oo o: ao 'ouRoya Lobo:s s u aou ex ea commooo coseoua Dus auem ve eum :u:e ooo: heo :e: vuuae ve esse
moese coseoua, ve um ooo:e eu euga ua ve umooo:e ':um es oa:e ouam e:a gohca, ouam uc uamus a:um ca:am,
aue: e:a:um o:mas humaas e: seacua oua:a oecma e oua oecma Looem mooo y, ve um ooo:e
Neseo he hea: o :omac 'o:ea, Le Ce:e She:ao exeos he wa:m
ao wecomgeego:may oe:eo oy by smae: veues abuousshog,
exouse og ao he cy's bes ee:ame a:e a ou: ooo:se exbe
meeg aces comemeeo by awa:owg se:vce ao a memo:abe
ocao se he sage o: he e:ec meeg
Guide pour le planificateur de runion
Meeting Planner Guide
Guide pour le planificateur de runion
,
'o:e Tha }us / ace To 'ee
Ou: gues:ooms, sues ao excusve Cub Leve accommooaos make easy o: you o have a :eaxg say /ou' o he ceeb:aeo
'aaahhhh" o She:ao Swee Seee:Beos ao houghu eau:es ke hghseeo e:e access, ouae hoes ao gee:ous wo:ksaces
eve:y gues:oom /ou' aso o a eeg o wecome uke ay ohe: Because you oo' [us say he:e /ou beog
Wh ove: xxx soua:e ee o: meeg ao ceeb:ag, he She:ao o:emsumca accommooae eves ao seca
occasos o: 1o o 1o,ooo guess
The Swee Seee: Beo wh s ush ma:ess ao eahe:oow ows ves guess o s:aw ou comee como:
ae: a :ooucve oay o meegs
Ou: z;hou: busess cee: ao W se:vce avaabe eve:y gues:oome you say coeceo oay o: gh
Day :oomb:eakass ao vgo:ag sa :eames w ee:gze you: oay The a oecous oe: a N/'L O
RLST/UR/NT ca he ca o a :eaxg eveg
\ae a:kg ao commea:y shue se:vce o he a:o: ao va:ous oca :esau:as ao a:acos w esu:e
ha you ge o whe:e you eeo o be
The /ahoo Lk (She:ao oe:s guess a como:abe ace o wo:k, ay o: me:ey :eax :ee w:eess, Lhe:e o: e:e
access, as we as ooo ao beve:age oos, commea:y ewsae:s ao weeky magazes a:e a avaabe o: you:
e[oyme Nghy :uas such as we asg, book sggs o: games w kee you ee:aeo we o he eveg
Ou: She:ao Cub Leve gues:ooms ao sues cuoe :oomug:aoes, a wecome amey, boeo wae: :ooms, us
access o ou: Cub Louge wh a coea b:eakas, aoay sacks ao eveg ho:s o'oeuv:es
SIarwood PreIerred PIanner
We wa o hak you Tha's why we c:eaeo Sa:wooo :ee::eo ae:, ou: :og:amo: meeg ae:s /s a Sa:wooo :ee::eo
ae:, you a:e auomacay e:oeo Sa:wooo :ee::eo Cues , he mos exbe ao :ewa:og :eoue gues :og:am he ous:y
No mae: he occaso, you ca ea: Sa:os , whch ca ae: be :eoeemeo o: :ee hoe says o: :oomug:aoes wh us as we as wh
ou: os by She:ao, Wes, W, Le 'e:oe, S Regs , ao The Luxu:y Coeco hoes ao :eso:s 's ou: way o hakg you o:
ug you: :us She:ao
She:ao s e:e o: /ou
Wecome o Le Ce:e She:ao, whe:e we' he you make he eve
you':e evsog a :eay Whehe: you':e ag a mae
amy :euo o: a a:gescae coveo, we':e he:e o make su:e
eve:yhg s [us :gh We':e mo:e ha [us a meeg ace, we':e a
membe: o you: eam /o ha meas ou: sa w esu:e ha you
ao eve:y oe o you: guess ee como:abe ao a ease
Whe you book a eve wh She:ao, you':e o [us geg ou:
commme /ou':e aso gag access o a va:ey o e:soazeo
se:vces ao exbe sace oos seccay oesgeo o make
you: eve a success
Ou: She:ao 'eeg Coce:ge w aeo o eve:y oea ao
esu:e ha a you: :eouess a:e haoeo oucky ao ecey, o
mae: howbg o: sma :om beo:e you se a oae, u you: as
gooobye, we' ake ca:e o eve:yhg
/o sce She:ao s a: o he Sa:wooo amy o hoes, you'
aso bee :om Sa:wooo's vas exe:ece ao ovave
:esou:ces, cuog e:acve oos o ease you h:ough a he
ag sages Neeo a ace o sha:e key o:mao` No :obem
Ou: :ee oe meeg :esou:ce, Sa:C:ous, s sme o use so
you ca c:eae a cusom webse o: you: eve o me Use
Sa:wooo 'eegs a 'ome o book sgeoay meegs o:
u o _o guess [us a eweasy oe ses Besoes :ese:vg you:
sace, you ca eve o:oe: ooo ao beve:age ems, as we as secu:e
auoovsua eoume / a he cck o a buo Use as may o
ou: se:vces as you'o ke 's u o you
/ou oo' [us say he:e /ou beog
us ou'u sme eu oe :eco:e
C:ace a os chamb:es, sues e emmeagemes Cub excuss, ous meos ou e ouv:e ou: oue vo:e se[ou: so oes us :eaxas \ous y
:ouve:ez e egeoa:e e o combe coo:abe Swee Seee: oe She:ao as oue oes se:vces aeoes comme 'acces e:e haue
vesse, u eehoe a oeux ges e u gee:eux esace oe :ava oas chaoue chamb:e \ous vous y se:ez accue comme ue a: aeu:s
Ca: vous e aes as oue se[ou:e: a 'hoe \ous ees c chez vous
C:ace a u esace oe xxx ca ou: e: ove:ses :euos e ceeb:aos, e She:ao o:emsumeu accue: oe 1o a 1o ooo covves
ou: oues so:es o'acves e o'occasos secaes
C:ace a so maeas moeeux e a ses o:ee:s e umes e e ouve, e Swee Seee: Beo ve a s'y sae: coo:abeme a:es
ue [ou:ee oe :euos successves
No:e ce:e o'aa:es ouve: e e:maece e e se:vce W oas chaoue chamb:e vous e:mee oe :ese: b:ache e [ou: ou a u
U e oe[eue: oas a chamb:e e oes sos oe sa :evgo:as vous ooe:o oe 'ee:ge ou: commece: a [ou:ee us a:o, u
savou:eux soue: au NO'DURLST/UR/NT sau:a ooe: e o a ue so:ee oeco:acee
Les se:vces oe vou:e: e oe avee g:aue ve:s 'ae:oo: e ove:s :esau:as e a:acos oe a ve vous emmee a ou vous
oevez ae:
Le /ahooLk (She:aoo:e a a ceee ueucoo:abe ou: :avae:, se ove:: ouou smeme se oeeo:e Oy :ouve 'acces
Lhe:e oue:e sas g:au, 'acces a oes coaos e a oes bossos oe meme oue oes [ou:aux e oes heboomaoa:es Des :ues e
so:ee comme a oegusaooe v, oes seaces oe sgau:es e ove:s [eux e maoue:o as oe vous ove:: [usou'a a:oe so:
Les chamb:es e sues Cub oe She:ao cue oes su:cassemes, oes commooes oe beveue e oe 'eau emboueee as oue
'acces au saoba:, ou: y :eo:e u e oe[eue: coea, oes coaos ou:a a [ou:ee e oes ho:so'ouv:e e so:ee
SIarwood PreIerred PIanner
ou: vous :eme:ce:, ous avos c:ee e Sa:wooo :ee::eo ae:, o:e :og:amme ou: es acaeu:s oe :euo / :e oe acaeu:
:ee:e Sa:wooo, vous ees auomaoueme sc: au :og:amme Sa:wooo :ee::eo Cues C'es e :og:amme ou: ces assous e us
soue e e us gee:eux oe 'ous:e eu mo:e 'occaso, vous ouvez me:e: oes Sa:os us es echage: co:e oes se[ou:s ou oes
su:cassemes oas 'u oe os eabssemes ou oas es hoes e ce:es oe vegau:e She:ao , Wes , W , Le 'e:oe , S Regs e
The Luxu:y Coeco C'es o:e ao oe vous :eme:ce:
us ou'u sme se[ou: a 'hoe \ous ees c chez vous
She:ao es a ou: vous
Beveue au Ce:e She:ao ou ous vous aoe:os a coc:ese:
vo:e :o[e u' s'agsse o'u cog:es mo:a ou o'ue :euo
me, ous vous aoe:os a e a:e ue :eusse Nous e sommes
as ou'u sme eu oe :eco:e ous asos auss a:e oe
vo:e eoue Cea sge oue o:e e:soe e:a e so:e oue vos
ves e vous soyez a 'ase e commooeme saes Lo:soue vous
o:gasez ue acve chez ous, vous 'avez as seueme o:e
a:oe, mas auss acces a u esembe oe se:vces e:soases e
a oes esaces secaeme ameages ou: oue vo:e eveeme
:emo:e ou succes
Le coce:ge cha:ge oe a acao oe :euo oe She:ao
vee:a au moo:e oea e :ae:a chacue oe vos oemaoes,
ouees ou'ees soe, :aoeme e ecaceme Be ava
oue vous xez ue oae e [usou'au oe:e: au :evo:, ous ous
occue:os oe ou
usoue ous asos a:e oe a ame o'hoes Sa:wooo,
vous beece:ez oe o:e vase exe:ece e oe os :essou:ces
ova:ces, oamme oes ous e:acs ou: vous sme:
a ache a chaoue eae oe a acao /vezvous beso o'u
eu ou: echage: oe 'o:mao :vegee` /ucu :obeme
No:e :essou:ce e ge g:aue, Sa:C:ous, ace a use:, vous
e:me oe c:ee: u se Web e:soase ou: vo:e acve e u
:e oe ems C:ace a Sa:wooo 'eegs a 'ome, o:gasez
oes :euos o'u [ou: ouva accue: [usou'a _o e:soes e
oueoues eaes aces e ge L us oe :ese:ve: e eu, vous
ouvez commaoe: ou::u:e e bossos, e :ese:ve: ou mae:e
auoovsue su oe coue: su: e bouo \ous ouvez use: e
omb:e oe se:vces oue vous vouez a oecso vous aa:e
'o:e Tha }us / ace To 'ee us ou u sme eu oe :eco:e She:ao s e:e o: /ou She:ao es a ou: vous
Room Dmesos 8 Seag Caacy
RoomName Square FeeI DImensIons HeIghI BanqueI TheaIer RecepIIon CIassroom U-Shape HSquare ConIerence
The C:ao Ba:oom o__/ _8' x //' 1/1' __o _oo 1ooo ;oo
Ba:oom ;_z1 _o' x o_' 1/1' __o _oo ooo z_o
Ba:oom z;/o _o' x __' 1;1' 18o z_o _oo 1_o
yoe a:k z1_1 ;_' x __' _z' 1oo zoo z_o 1oo
h Room 1_1_ _o' x /_' _8' 8o _o 8o oo zo _o _o
h Room _1/ ;o' x //' _8' _o __ _o zo 1_ 1_
h Room /_/ _8' x //' _8' ;o ;_ _o __ 1_ 1_
Beaumo z8__ 8o' x oo' _8' oo /o 8o _o _8 ;o
Case:eagh 18__ _o' x //' _8' 1/o zzo z8o 1oo
Case:eagh 8_/ __' x o_' _8' _o /o 8o _o
Case:eagh __8 ;_' x /o' 8z' _o /o 8o _o
The 'acoua:e Room oz_ _o' x_o' 8z' ;o oo 8o _o
Boa:o:oom _oo _o' x /o' 8z' 1o
Boa:o:oom _oo _o' x /_' /_' 1o
1
2
3
4
5
6
Se:vce
a:ea
8 s
Se:vce a:ea
8 s
Se:vce a:ea
8 s
ey
Room: The C:ao Ba:oom
Roomz: The 'acoua:e Room
Room: yoe a:k
Roomq: Beaumo
Room: Case:eagh
Room6: h Room
She:ao o he a:k
1o1 Lzabeh S:ee Syoey, NewSouh Waes zooo
T ,o1},z} _z8o oooo she:aocom
MeetIng PIannIng GuIde - BIIInguaI
she_1ozz//1o
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SheraIon AdverIIsIng

Ths camag s bu o he oea ha o mae: who we a:e o: whe:e we a:e he wo:o, we a have
he eeo o ee ke we beog We a wa o ee coeceo, we a wa o ee wecome, we a wa
o be ou:seves Ths camag ceeb:aes hs sha:eo :uh by showg sha:eo exe:eces ha, whe
oe:e a:ouo he wo:o, cau:e he same emooa coeco The ew aos w ocus mo:e o he
emooa coeco o he sub[ec o he ao, such as meegs, weoogs, ao esu:e weekeos, ha
o sme coy o o:aw aeo ao c:eae e:es he oe: ao hoe By c:eag a emooa
coeco wh he cosume:, we hoe o :eo:ce he b:ao essece
Qgm\gflbmklklYqYlK`]jYlgf&Qgm:]dgf_&
ApprovaIs
/ aove:sg execuos mus be b:ao a:oveo beo:e gog o : ease :ee: o he ovsoa
coac s beow ao o:wa:o a aove:sg coces va ow :esouo D o he a:o:ae
coac you: ovso o: b:ao a:ova
AsIa PacIIIc: vceog(sa:wooohoescom
IaIIn AmerIca: au:aaos(sa:wooohoescom
Europe, AIrIca, MIddIe EasI: ageouebeze(sa:wooohoescom
NorIh AmerIca: o(sa:wooosaoa:ocom


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ArI IIIes
The emaes o he oowg ages a:e oowoaoabe :om sa:woooa:chvecom Smy ye
"beIong campaIgn" o he keywo:o sea:ch ao a hoog:ahy, emaes ao ogos assocaeo wh
he emaes w come u he sea:ch :esus o you: :oe:y ogo by yg you: Sa:k Cooe
o he o sea:ch The :oe:y ogo mus be useo exacy as s o sa:woooa:chvecom ao o
ae:eo ay way
NaIIonaI CampaIgn

The "Shared TruIhs" CampaIgn
No mae: who we a:e o: whe:e we a:e he wo:o, we a have a eeo o ee ke we beog We a
wa o ee coeceo, we a wa o ee wecome, we a wa o be abe o be ou:seves Ou: ew
camag ceeb:aes hs sha:eo :uh ceeb:aes ou: sha:eo humay ceeb:aes he hgs ha
make us ee ke we beog o each ohe: ao o he wo:o
The execuos a o he va:ous emooa omesos o 'beogg," whch whe :eazeo,
gve us a sese o beogg These cuoe
The eeo o ee Wecomeo
The eeo o be Nu:u:eo
The eeo o exe:ece L[oyme
The eeo o ee Como:abe
The eeo o: Seex:esso
ou: ew _o ao 1_ T\ comme:cashe :s s caeo 'C:eegs" a seaoy s:eam o vsuas shows
oe:e eoe, oe:e aces, exe:ecg he same emooa coeco These vsuas
a:e cu ogehe: a :esh, coemo:a:y way ha's ew o: he caego:y ao :eo:ceo by coy
ha hghghs he sha:eo exe:ece hs way, he message becomes boh a ceeb:ao ao a
vao, eog wh a age ha u:ges eoe eve:ywhe:e o 'Beog"
Lach : aove:seme eau:es a sge oga hoo, cau:g a mome me whe:e eoe
a:e coecg o a emooa eve The aos use a :aooa sc:es ogo, wh he age 'Beog"
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Cck e:e To :ee: o u /ove:sg Cuoees avaabe o sa:woooa:chvecom

BuIIdIng a IocaI ProperIy Ad
/s She:ao coues o evove as a b:ao, we a:e memeg a ew coce o he oca :oe:y
ao ha b:gs o e ou: osog a:ouo wa:m, como:g coecos We o oge: wa ou:
cosume:s o hk o She:ao as a coeco o buogs, beos, ao :esau:as, bu o coec
wh She:ao as a esye b:ao, bu by :ea eoe akg ca:e o he wo:o's :avee:s We wa
cosume:s o ee ha sayg a She:ao s a a: o somehg bgge: ha sayg a hoe :oom
O a oca :oe:y eve, She:ao's 'Sha:eo T:uhs' camag :asaes o :omooa ao
ocaosecc messagg, whe :eag s wa:mh, uoe:saog, ao eeg o beogg
The aos co:o:ae She:aos:eo hoog:ahy, ew oca :oe:y ogo :eames,
ao :omooa coy hghgheo a be o coo: o c:eae a b:ao execuo ha
acceuaes acca messagg
SIep : SeIecI an Image Irom IIbrary
SIep z: SeIecI a headIIne
/ heaoes shouo :eao
______________ s veo OR ______________ a:e veo
o: exame
Sashg s veo
T:easu:e hue:s a:e veo
SIep : DeveIop body copy
SIep q: Add caII Io acIIon
o: exame
Book ooay a She:aocom/```, o: ca 1`````````` o: mo:e o:mao
SIep : EnIer ad raIe (opIIonaI)
/ou ca use a whoe ooa: amou o: :age o: a :ae ao / :omoos, vaue aoos
ao e:ce o mus be booy coy / :ae o: :omoo s o :eou:eo

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IocaI ProperIy Ad Copy

Tone oI VoIce
Ove:a, booy coy shouo be s:agho:wa:o ao cocse, ye wa:m ao cove:saoa s oe
shouo emuae he way whch you wouo seak o a gues ha you've veo o you: home o:
oe:, as ooseo o mo:e coveoa hoe aguage s coe shouo ocus o he ove:a
hoe exe:ece, emoo, ao cosume: bee, whe hghghg seccs o oe:gs hs way,
he aguage w oemos:ae ha She:ao :omoos ao ackages a:e oe:eo o: a u:ose
'Because you oo' [us say he:e /ou beog"
o: exame
'B:eakas o he house es you sha:e you: mo:gs' NOT 'Commea:y b:eakas'
'Lae checkou o ge: ao make he mos o you: weekeo' NOT 'z m ae checkou avaabe'
'Busess cee: oe a oay ao gh' NOT 'Saeohea: busess cee:'
'To make you: say mo:e como:abe' NOT 'To ee [us ke home'
'The ceeb:aeo 'ahhhhh" o he Swee Seee:
T'
Beo' NOT 'The wo:o:eoweo Swee Seee: Beo'
SampIe Body Copy
GeIaway
FamIIy
Sashg / Caobas / Laughe: / Cgges / Boog / u s/a:e veo / seca weekeo :ae
o `` makes easy o: ames o make some ew memo:es B:eakas o he house s e:ec o:
huoog a:ouo ao ag a g:ea oay, ao a ae checkou kees he u gog [us a e oge:
Because you oo' [us say he:e /ou beog
FrIends
Sha:g / Recoecg / 'emo:es s/a:e veo / seca weekeo :ae o `` makes easy o ge
ogehe: wh he eoe who a:e mo:a o you Sha:e you: mo:gs wh b:eakas o he house,
ao ake aovaage o a ae checkou o ge: ao make he mos o he weekeo Because you oo'
[us say he:e /ou beog
CoupIes
Weme / Romace / Reoscove:y s veo / seca weekeo :ae o `` makes easy o :ecoec
B:eakas o he house es you sha:e he mo:g ao a he e:ec oay Cach mo:e Zzzz's wh ou:
ae checkou, ao eave eeg :eseo Because you oo' [us say he:e /ou beog
ShoppIng
T:easu:e hue:s / Wsh ss a:e veo ,/RTNLRS WT / LOC/L STORL} We wecome you wh a
ug:aoe o a Rve:vew Sue o make he cy ook eve mo:e vg, ao oe: :ee :aso:ao o
make og he e:ec hg [us a e ease: Because you oo' [us say he:e /ou beog
GoII Weekend
Buooes / gh ves / / e guy me / 'oooe shos / The ove o he game s/a:e veo /
seca :ae o `` ,cuog a :ouo a N/'L O COURSL} makes ag a go escae a eve bee:
oea /o, o cou:se, you' be wecomeo wh a :oom ug:aoe ao oay b:eakas o he house o he
you ay you: bes Because you oo' [us say he:e /ou beog

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SampIe Body Copy (conIInued)
WeddIngs
GeneraI
:omses / /ou: bg oay / o:eve: s/a:e veo Wh weoogs a She:ao Room o: u o _oo eoe
o oas, o chee:, o sha:e you: oay Chamage ao :ues o you: weoog gh o: you: ow
ceeb:ao /o massages o: he b:oe ao g:oom o bash ay weoogag s:ess Because
you oo' [us say he:e /ou beog
DesIInaIIon MenIIon ExampIe
:omses / /ou: bg oay / o:eve: s /a:e veo Wh weoogs a he She:ao Wo:o Reso:
O:aoo Room o: u o _oo eoe o oas, o chee:, o sha:e you: oay Chamage ao :ues o
you: weoog gh o: you: ow ceeb:ao /o massages o: he b:oe ao g:oom o bash ay
weoogag s:ess Because you oo' [us say he:e /ou beog
Spa ReIreaIs
GenerIc
/ahhhhh / Recha:gg / /oume / Weme s veo Nu:u:e you:se wh a _gh say a :oe:y
Name Day :oom b:eakass ee:gze you Two sa :eames a oay vgo:ae you /o oe: a
he Rea Sa Resau:a eve:y gh o: a :eaxg eo o a ve:y gooo oay Because you oo' [us say
he:e /ou beog
IocaIIon SpecIIIc
/ahhhhh / Recha:gg/ /oume/ Weme s veo Reee:gze wh a _gh say a he She:ao
Noosa Reso: ao Sa, a wecomg so o /us:aa's Sushe Coas Two oay :eames, cuog
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MeeIIngs
Awareness
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/ou beog
PromoIIon - MeeIIng PIanner
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BusIness TraveIer
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SampIe Body Copy (conIInued)
Food & Beverage
GenerIc Brunch
The mos mo:a eoe you: wo:o / Togehe:ess / Lge:g a he abe s/a:e veo B:uch
a She:ao gves you me o: he eoe ha :eay mae: Lxecuve Che ```'s c:eaos avo: he
abe wh a hea:y suy o ''mmmms" /o sa:s a oy ``, so you ca u: a She:ao b:uch
o a amy :aoo Because you oo' [us say he:e /ou beog
EasIer Brunch
Cachg u / Boog / Cee:aos / T:aoo s/a:e veo Lase: B:uch a She:ao gves you me
o: he eoe ha mae: mos / seca vs by he Lase: buy ghs u youg aces, ao c:eaos
by Lxecuve Che ``, sa:g a oy ``, make he oay memo:abe o: eve:yoe Because you oo'
[us say he:e /ou beog
MoIher's Day
/ oay o o: 'om / So:es abou 'om / / e me wh he e:so who oves you mos s/a:e veo
/ bououe o :esh owe:s g:ees 'om a he abe o e he: kow 's he: oay B:uch, sa:g a oy
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_ ao uoe:, so eve:yoe he amy ca ee wecome Because you oo' [us say he:e /ou beog
FaIher's Day
Dao's [okes / Cee:aos / The whoe :ee / soe [okes s/a:e veo ahe:s a:e hoo:eo wh a
commea:y `` The whoe abe s :eaeo o b:uch sa:g a oy `` /o o cou:se, he:e s o
cha:ge o: cho:e _ ao uoe: so eve:y amy ca [o he ceeb:ao Because you oo' [us say
he:e /ou beog
ThanksgIvIng DInner
amy es / The hooay s: / Lve:y gee:ao / Lve:y sze aee / /ges o ao u / Secoo hegs
s/a:e veo ames come ogehe: a he She:ao `` wh a :aooa u:key :oas accomaeo
by a he :mmgs De: s oy `` e: e:so, ao he:e s o cha:ge o: cho:e _ ao uoe:, so
eve:yoe s wecomeo a he abe Because you oo' [us say he:e /ou beog
ThanksgIvIng IodgIng
amy :aoos / omecomgs / The hooay s: s/a:e veo Seca Thaksgvg :aes sa:g
a `` b:g ames ogehe: B:eakas o he house sa:s busy oays o a e mo:e :eaxeo /o a
ae checkou kees he hooays :om eog oo soo Because you oo' [us say he:e /ou beog
New Year's
The :s kss o he New /ea: / New Beggs / Chee:s s/a:e veo Seo he gh ao e[oy oe:
o: wo o: oy `` Rg he New /ea: wh a chamage oas, secay c:eaeo ho:s o'oeuv:es,
ao a:y avo:s o you: mooo The wake u o a b:eakas bue ao ae checkou Because you
oo' [us say he:e /ou beog

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SampIe Body Copy (conIInued)
IeIsure FrIends / CoupIes PromoIIons
CuIIuraI EvenIs
/ou: cuu:a soe / s:ao / Lxaog mos s/a:e veo We wecome you wh a seca
weekeo :ae o `` ao oscoueo ckes o `` a you: oay ove: b:eakas o he house, ao ack
a e ex:a o he weekeo wh ou: ae checkou Because you oo' [us say he:e /ou beog
SporIIng EvenIs
Deha:os / The ahu / The kcko / as s/a:e veo / seca weekeo :ae o `` b:gs you o
a he aco, ao oscoueo ckes o `` u you he cee: o Day b:eakas o he house ges
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Because you oo' [us say he:e /ou beog
Grand OpenIng/RenovaIIon
AnnouncemenI
Chcago / New aces / gh execaos s/a:e veo The ew She:ao Chcago oe 8 Towe:s
Whe:e you' o he ceeb:aeo 'aaahhhh" o She:ao Swee Seee:
T'
Beos, ao houghu ouches
ke hghseeo e:e access eve:y :oom /ou' aso o a eeg o wecome uke ay ohe:
Because you oo' [us say he:e /ou beog
PromoIIon
Chcago / New aces / gh execaos s/a:e veo The ew She:ao Chcago oe 8 Towe:s
Whe:e you' o a g:ao oeg :ae o `` o g:ee you ao he ceeb:aeo 'aaahhhh" o She:ao
Swee Seee: Beos /ou' aso o a eeg o wecome uke ay ohe: Because you oo' [us say
he:e /ou beog
RenovaIIon
Chcago / New :eos s/a:e veo The ewy :eovaeo She:ao Chcago oe 8 Towe:s Whe:e
you' o he ceeb:aeo 'aaahhhh" o She:ao Swee Seee: Beos, ao houghu ouches ke hgh
seeo e:e access eve:y :oom /ou' aso o a eeg o wecome uke ay ohe: Because you
oo' [us say he:e /ou beog
New EmoIIonaI InIros WrIIIen SpecIIIcaIIy For "IIIIIe GIrI OIIerIng PresenI" PhoIo
Lxceme / /cao s veo The ewy :eovaeo She:ao Chcago oe 8 Towe:s Whe:e
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seeo e:e access eve:y :oom /ou' aso o a eeg o wecome uke ay ohe: Because you
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