Magento A Right Solution for E-Commerce

Presented By: Mrunmayi Desai Principal Consultant, CIGNEX Technologies Aug 30, 2011

Agenda
CIGNEX Overview Magento: e-commerce platform for growth Case Study & Demo Q&A

CIGNEX - Magento Confidential

What Does CIGNEX Do?

In the last 10 years, CIGNEX helped clients save over US$ 500 Million by adopting Commercial Open Source Software across 200+ implementations

Saving
CIGNEX - Magento Confidential 3

Time

Where We Can Help You

portals intranets extranets e-commerce content management social collaboration mobile apps. ICMP
DAM

integration & ESB contract management document management records management digital asset management business process/workflow business intelligence SAP services and more

Open Source Center of Excellence (CoE)

CIGNEX Confidential

Overview of E-Commerce Industry

CIGNEX - Magento Confidential

Growing E-Commerce Market

Forrester expects Western Europe Market to grow 114 billion by 2014 In APAC, eMarketer forecasted a total revenue of $ 168.7 billion in 2011 By 2015, Forrester predicts e-commerce Market in US to reach $300 billion

Challenges: How will digital channels, mobile capabilities, social media and social CRM influence sales and e-commerce strategies and processes? What are best practices and innovations in sales and e-commerce to achieve business objectives? How will e-commerce and back-office applications affect each other as e-commerce becomes more prevalent?

CIGNEX - Magento Confidential

Factors that would influence E-Commerce

Shopping Cart, Product Catalogs & Settlement Processes Web 2.0 rich Internet applications (Reviews, RSS, Blogs etc.)

Personalization of overall Online Experience

Ownership Models such as licensed s/w, SaaS, web hosting services, outsourcing and OSS )

Leverage external web services (Amazon/eBay Services, Google Analytics etc.)

Improvements in Site Search & external search engines (e.g. Google, Bing, Yahoo etc)

Integration with Smartphones and web enabled devices

Factors Influencing E-Commerce Selection

Supports Multiple Payment Platforms for B2B & B2C Sales
* Gartner Magic Quadrant for E-Commerce by Gene Alvarez

CIGNEX - Magento Confidential

Magento Open Source E-Commerce Solution

CIGNEX - Magento Confidential

Magento: E-Commerce Platform for Growth

Feature rich Professional Open Source E-Commerce Solution

3 Million+
Downloads

Transactions / yr

$25 Billion

Community Members & Forum Posts

400,000+

6 Offices
Worldwide

Extensions

3,800+

Languages

80+

100,000+
Merchants

45 Employees in 2007

260+ in 2011
9

* Data from Magento Website

CIGNEX - Magento Confidential

Magento Architecture
Extensible and Upgradeable Architecture
PHP5 Built on Zend Framework Event Driven Architecture to Simplify System Extensibility

Architecture Maintains Upgradeability with Customizations

Core Local Community

Core Flexibility on Design Look and Feel

MVC Architecture

Core API opens platform for integration

Supports Both SOAP and XML-RPC Protocols Catalog Cart & Checkout Customer Order Product Gift Messages
* Data from Magento

CIGNEX - Magento Confidential

10

Enabling Online Business

Product Development/ Purchasing

Manufacturing/ Suppliers/ ERP System

Inventory/ Shipping Fulfillment

Accounting & Finance

Web/ Content Development

Marketing

Customer Service & Support

* Data from Magento

CIGNEX - Magento Confidential

11

Magento Benefits Open Source

Dramatically Reduce TCO

Freedom from Vendor Lock-in

Support

Flexibility & Auditability

CIGNEX - Magento Confidential

12

Magento Benefits - Features

Marketing Promotions & Tools Analytics & Reporting Shipping

Search Engine Optimization

Customer Service

Catalog Browsing

Catalog Management

Product Browsing

Customer Accounts

International Support

Site Management

Checkout

Order Management

Payment

Mobile Commerce

CIGNEX - Magento Confidential

13

Magento Benefits - Community

Forums: Over 400,000 registered members with over 100,000 topics of discussion Wiki: With recommended articles for Store Owners, Designers and Developers Translations: Over 60 existing translation projects Issue Roadmap: 100% resolvability in almost all Magento version releases

CIGNEX - Magento Confidential

14

Global Brands on Magento

Over 100,000 merchants worldwide use Magento to power their ecommerce front

CIGNEX - Magento Confidential

15

Magento Practice @ CIGNEX

Close working relationship since 2010
Global - Gold Solution Partner

Certified Partner
Deployed over 15 enterprise solutions on PHP

Achievements
Integration Expertise - Drupal, Liferay,

ERP/SAP, FusionForge, SSO, Limesurvey, MRBS, Payment gateways Community Contributions

CQUAD Captures the best of Drupal
and Magento with complete package for an e-commerce website PaymentTech Chase

CIGNEX - Magento Confidential

16

Case Studies: E-Commerce

CIGNEX - Magento Confidential

17

High Tech: Magento based E-Commerce Portal

Leading high tech manufacturer supplying high performance IT hardware products

Challenges Faced
Lack of pre-defined content management workflow and manual content publishing causing delays in product roll out & online promotions B2B & B2C e-commerce not fully supported Lack of extranet affecting real-time collaboration with partners and affiliates

CIGNEX Solution
Magento based website with powerful CMS & ecommerce functionalities Extranet site for partners and affiliates with requisite security and workflow management

The Benefits

Reduced time to roll out new products (via web) across geographies Full fledged Catalogue and Order Management functionalities Low TCO across license, infrastructure & support

CIGNEX - Magento Confidential

18

Media: Magento based E-Commerce Solution

Our clients are worldwide leaders in hard drive & global producers & distributors of digital entertainment Challenges Faced
Needed a reliable partner who can build a site within aggressive launch timeline Integrate with Silverlight with Digital Rights Management and Device Management

CIGNEX Solution
Ecommerce Website with enterprise features Integration of OpenCase (Java based CMS) and Magento through SOAP

The Benefits
On schedule launch of e-commerce website Reduced TCO due to Open Source standards

CIGNEX - Magento Confidential

19

DEMO

CIGNEX - Magento Confidential

20

Q&A
CIGNEX makes Open Source work for you!

Mrunmayi Desai Principal Consultant mktg@cignex.com

THANK YOU!

CIGNEX - Magento Confidential

21