Mary Rose Virtucio

What is Retailing?
Includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use.

Major Retailer Types

Specialty store Department store Supermarket Convenience store Discount store Off-price retailer Superstore Catalog showroom

Specialty store

Department Store

Supermarket

Convenience Store

Discount Store

Off-price retailer

Superstore

Catalog showroom

Levels of Retail Service

Self service

Self

selection

Limited

service

Full

service

Major Types of Corporate Retail Organizations

Corporate chain store Voluntary chain Retailer cooperative Consumer cooperative Franchise organization Merchandising conglomerate

Retail Positioning Map

Broad

Bloomingdales
Breadth of product line

Wal-Mart

Tiffanyc

Kinney Shoe

Narrow Value added High

Low

Retailers Marketing Decisions

Target market Product assortment Procurement Prices Services and store atmosphere Store activities Communications Locations

What is Wholesaling?

Wholesaling includes all the activities involved in selling goods or services to those who buy for resale or business use. Wholesalers pay less attention to promotion, atmosphere, and location because they are dealing with business customers rather than final consumers.

Wholesaling Functions

Selling and promoting Buying and assortment building Bulk breaking Warehousing Transportation Financing Risk bearing Market information Management services and counseling

Major Wholesaler Types

Merchant Full-service Limited-service Brokers and agents Manufacturers Specialized

Categories of non-store retailing

1. Direct Selling 2. Direct Marketing

3. Automatic Vending 4. Buying Services

Market Logistics

Involves strategic transportation of goods from the point of procurement of raw materials until the time the finished goods are distributed in the market for retailing. Aim of the market logistic framework is efficient delivery of goods at the least operational cost to the organization. Market logistics also entails building effective customer relationships. The paper examines dynamics of market logistics and retailing.

Transportation Modes
Nations largest carrier, cost-effective for shipping bulk products, piggyback

Rail

Truck
Flexible in routing & time schedules, efficient for short-hauls of high value goods

Water
Low cost for shipping bulky, low-value goods, slowest form

Pipeline
Ship petroleum, natural gas, and chemicals from sources to markets

Air
High cost, ideal when speed is needed or to ship high-value, low-bulk items

Checklist for Choosing Transportation Modes

1. Speed. 2. Dependability. 3. Capability. 4. Availability. 5. Cost.

2010