EXECUTIVE SUMMARY Telemoney has been patronized by Filipino remitters in Malaysia since 1997.

Door to door remittance service has been the preferred service of every sender as it is convenient to the beneficiary. As of to date, Telemoney performance is not encouraging and it is at downwards trend. This is really due to stiff competition in the market and various marketing promotions offered by the service providers. Aggressive marketing promotions need to be implemented in order to expand market share. Currently, Telemoney captures only 2.8% market share. The total number of legal Filipino workers in peninsular Malaysia is 22, 080.

CURRENT MARKETING SITUATION

a. Based on the report from Philippine Embassy, there are 22,080 Filipino workers in peninsular Malaysia, mostly domestic helpers. According to our Embassy, the no. of Filipino workers in Malaysia is expected to increase in view of the country high unemployment rate. b. These OFWs are very religious in sending money back home as they are the bread winner in the family. The main goal of their hardship is to provide better education to the children and to support the basic needs of the family member. Sending money were done not only twice but thrice a month. c. 5% of the total number of remitters are holding tourist passport yet they send money through legal channel. The source of income is from part time job and they are sending money twice a week. d. The average amount of remittance per month is P10,000 while the average number of transactions is recorded at 4,100 per month.

THREATS AND OPPURTUNITIES

Bank/Remittance Co. a. LCB Products credit to acct door to door (provincial area) pick up and door to door Charges in RM 20 25 18 Promo -t-shirt -loyalty card Duration On-going

b. Western Union

-Loyalty card All on going -free insurance coverage of 45

days from the date of transaction -KFC voucher -free RM15 call card 500 units May to Nokia 3120 2006 cellphone raffle promo c. Maybank d. RHB e. Pesocard credit to account credit to acct door to door MM door to door (prov) credit to acct other banks 25 13 9 14 10

June

free sandwiches On going and coffee every weekends to the remitters

Based on the table above, it shows that Telemoney has a potential in the market since we are the only remittance company charging RM10 per transaction. We have to push Tele-remit as most competitors cater to 3rd bank transaction.

BUSINESS OBJECTIVES To be the chosen remittance channel of the Overseas Filipino Workers in Malaysia. To recover lost market share before the yearend 2010. To achieve an increase of 2,000 transactions from Sept to Dec 2011. To increase product awareness among the Filipino community in Malaysia. To be the leader in remittance business in terms of Bank to Bank and door to door transaction in Malaysia.

MARKETING STRATEGY

1. Free gift for every transaction - minimum of 1,000 pesos and above Item: Teddy bear key chain amounting to RM5 per piece with BCB and Telemoney logo. The item would be of good quality and presentable. Logo will be printed on the cap area of the teddy bear. Post a banner at FWRC under Phil. Embassy wherein it has a number of 550 students at present. Color: Can be combination of blue and white / yellow and white or pink and white

Why this item: Had asked the opinion of some remitters and this is what they liked. Most workers are ladies so they prefer to hang this on their shoulder bag and this can be seen as a form of advertisement. Proposed Promotion Offer: This will only cater to the remitter who will avail the tele-remit and deposit to RCBC account. 2. Monitoring of transactions for the remaining months to come up with the list of top 5 branches performing Telemoney remittance.. Before the year end, Plaque of Appreciation will be awarded to the designated branches to boost the effort and to acknowledge their support in our remittance business.

ACTION PROGRAMS 1. Post a banner at FWRC under Phil. Embassy wherein it has a number of 550 students at present. Post banner also to St. John church in Bukit Nanas Since this is the meeting point of every remitters. Hand flyers Coordination with the religious organizer and associations 2. We will set a criteria and come up with the memo to be circulated to the branches. Generate report from MIS Items will be provided by RCBC Manila BUDGET The proposed gift (teddy bear key chain) cost RM5 per piece. Estimated number of give aways will be 2,000 pcs. Order can be in a staggered basis, it depends on how the customer respond to the promotion. Gifts 2,000 pcs x RM5 = RM10,000 Air fare trip to Sabah = RM1,000 Hotel nights = RM750.00 (150 /night) Before December comes, give aways will be provided by the bank-RCBC since every center has its own allocation. We believe this promotion is for the benefit of Telemoney and will help also to maintain good relation to the remitters and to increase market share. We seek your approval for this proposal.