CHAPTER ONE

INTRODUCTION Advertising is part of our daily lives. To realize this, advertising can be achieved through a magazine, newspaper, radio house or television broadcast. Most people see and hear several hundreds of advertising messages everyday. Advertising is a big art and part show business. The business of advertising is bringing information to a great number of people. The purpose is to make people respond-react to an idea, such as helping to prevent fires, or to make them want to buy a certain products or services. The ingredients, efficient , Excellency employees attitude, better equipment and other infrastructure are responsible area responsible for good service in the area of advertising which result in the business growth and sufficient returns. Advertising combines the efforts of three parties- the advertiser,

who is the owner and sponsor of the message. The advertising agency is the body responsible for planning and producing the advertising campaign. These

agencies bringing together a number of specialized talents in various field. And the third party is the media or message carriers. There are two types of media, print media like magazines and newspapers and broadcast media- like radio and television . The media owner provides the vehicle or medium used to convey the message to the target evidence. Once the advertiser goes to the advertising agency for the creation of an advert, the advert manager of agency does an ADYER BRIEF, to check the advert potential, target population, amount to be spent and advert budget. On completion of this research the agency goes to the media to buy space or airtime, from. This order form varies depending the same, is the agreed upon amount for each time slot, how many time slots a day, the actual time specified by the agency, how many weeks or months the adverts will run for. The media uses this information especially the stipulate time and running period, to manage the occurrence of the adverts. using the MEDIA PURCHASE DRDER (MPO)

The level of performance and growth by the media, to manage these advert has been due to manual system in existence in this study, effort would be made to ensure that the media improves their management functions by computerizing the adverts management system.

1.1

STATEMENT OF THE PROBLEM. Through the study of operation manual system and the study of the

management through direct

interview with the director of commercial at

ESBS, the following basic inherent problems were discovered . 1. Non broadcast of messages, because when printing out program schedule for the day, an advert was eliminated. 2. Bad tapes, due to dust 3. Human error , e.g. sleeping on duty 4. Program exceeding their scheduled time

1.2

PURPOSE OF THE STUDY This research is necessary so as to find a way of minimizing or

eliminating the problem faced, provided a solution to the issue of nonbroadcast of adverts. Similarly, it gives solution to the following problems;

inconsistencies, unreliability of tapes or discs, time wasting, etc. this study pushes its way into providing an avenue of designing and implementing a computerized advert system, that is capable of putting an end to advert management problems.

1.3

AIMS AND OBJECTIVES The aims and objectives of this study is to design a computerize

advert system that will; 1. Eliminate the factors that militate against advertising in media houses. 2. Bring about a more efficient and reliable way of advertising in media houses. 3. Create a software that automate time schedule for each program to avoid programs exceeding their time.

4. To reduce the cost of labour and paper work in running the existing system(manual) to the barest minimum

1.4

SCOPE OF THE STUDY The scope of the study is the advert management system of the

Enugu State Broadcasting Services (ESBS) Enugu

1.5

LIMITATIONS OF THE STUDY Finance which is the major backbone of any organization when

properly managed can also be a limitation to the operational capacity of any organization when diverted to individual accounts. This may lead to improper maintenance of equipments to poor remuneration of staff or irregular payment of staff salaries and allowances which is a motivating factor to consistent management and handling of equipments for proper rendering of services to the populace. More also when an organization like ESBS, Enugu is under funded, there are possibilities of poor service, to constant breakdown of equipments

which may affect the time schedule for adverts and programs to a targeted audience. Therefore, money meant for a particular project should be directed to that without delays, and staff salaries and allowances properly paid and on time, also where the subvention is not enough, an increase when found necessary will help for proper functioning of different departments. Routine checks on the equipment and replacement with new ones when necessary will also boast the services rendered and on time to a target audience.

1.5

DEFINITION OF TERMS.

ADVERT : an advert is a message, produced by an advertising agency for a client and passed through a media to the target audience. MEDIA: is the carrier through which messages are passed to the public. ADVERTISER: is the owner and the sponsor of an advert. ADVERTISING AGENCY: the agency that creates or produces the advert. ADVERT MANAGEMENT SYSTEM: a system that co-ordinates the occurrence of an advert for clients to keep their business healthy in a long-run

BROADCAST: is a message or information passed through a media to the populace. ADVERT BRIEF: a research carried out by the advert manager of an agency to check, advert potential, target population, amount to be spent and advert budget. MEDIA PURCHASE ORDER(MPO):a form sent by the agency to the media, stating the time schedule for their adverts and how long the advert will run for.

CHAPTER TWO

LITERATURE REVIEW A century ago, in Atlanta Georgia, there lived a pharmacist named Johns Pemberton. He was not successful financially, but Dr. Pemberton was destined to develop something that would later become the most popular consumer package product in the world. In fact, it would revolutionize the beverage industry and write a new chapter in the history of marketing and advertising. As legend goes, Dr. Pemberton while working over a three-legged pot in his backyard in 1886, produced a sweet lasting brown syrup from the juices of certain plants and nuts. Mixed with Soda fountain water, the syrup produced a remarkable, sparkling taste. On May 8, 1886, Pembertons new elixir was placed on scale as Soda fountain drink for 5 cent a glass at Jacobs Pharmacy at Downtown Atlanta. On May 29, a newspaper advert in the Atlanta journal inverted Atlantians to try the new and popular Soda fountain drink. The advert also proclaimed that coca-cola, as Pemberton called it was Delicious and Refreshing, a theme that continues today. This slogan not only

chronicles the history of the world most successful product, but also the history of modern advertising. According to Mc Cam Erickson, inc-the advertising agency that develops coca-colas national campaign is; Truth Well Told. This philosophy is echoed by cokes management. Cokes advertising should be a pleasurable experience, refreshing to watch and pleasant to listen to. It should reflect quality. And it should make you say, I wish Id been there. I wish I had been drinking coke with these people. Thats what advertising is to coca-cola. But can the same be said for other products and services in the market today? How do we define the advertising we see for these commodities? Albert Lasker who has been called the father of modern advertising said that advertising is Salesmanship in print. That may be well. But this definition was given long before the advert of radio and television and at the time when nature and scope of advertising were considerably different from what they are now.

The advent of computer has brought a lot of changes in modern advertising. Instead of the formally used illustrations photography to make advertisements, graphic work by computer in developing advertisements, makes the creation of adverts faster and more beautiful. Although the use of computer in advert management has mot been given serious consideration in most texts, its usage media planning and scheduling is well stated.

COMPUTER IN MEDIA PLANNING AND SCHEDULING Computers have been an important part of media planning since the early 1970s. They can eliminate much of the drudgery of planning by performing the tedious, number crunching, need to arrive at GRPs, CPMs, reach frequencies and schedules, evaluate various media vehicles geared to the target market, to cross- tabulate demographic (such as the age and income of light, medium and heavy users of the product), and to asses the cost efficiency of alternative media plans. Does this mean then, that human media planners will soon be replaced by computer? To answer this question, we need to know that computers can do and cannot do. What they can do is manipulate numbers, feed data on the audience

10

demographics of a radio station in Pittsburgh, for example a computer can rank the station in relation to:- how their audience profile most closely fit a products target audience to profile feed information on the Pittsburgh stations and rates, rating and so on, the computer can produce several alternate radio advertising schedules that fit within the advert budget. Three main types of computer program have been developed for use in media planning. They are linear, Simulation and Formula. LINEAR MODEL This is the oldest and is designed to create a complete media schedule that maximizes exposure within a given budget. Although this type of program would indeed replace many of the traditional functions of the media planner, a fully practical linear model has got to be developed, simply because there are two many real world variables that such program are unable to take into account.

SIMULATION MODEL This is used to estimate the ability of already chosen media vehicle to reach target individuals within an audience. Simulation programs do not

11

plan media schedules, but they are useful in evaluating individual vehicles in terms of target audience, cost efficiency and so on. Specialized simulation models have also been developed for such purposes as calculating optimum timing of an advert campaign. FORMULA MODEL These calculate reach frequency and other statistics for alternative media vehicles and can rank the vehicles according to selected parameters. Which offer the best reach, the best frequency and so on. With any of these models the computer instantly recalculates results wherever an assumption of factor is changed. Since the advent of microcomputer in the early 1980s, software programs have been developed not only by software companies, but also by advert agencies and by marketing or advert departments within the companies. Some of these programs are highly customized such as J. Walter Thompson USAs special program 20th century fox to help that movie company plan newspaper buys as it introduced films in various markets. Others are for general use in the advertising industry, such as media management plus, a set of programs for planning, buying and managing all forms of advertising media.

12

Another major change that has occurred with increasingly use of micro-computers is the form in which media planners receives and keep data (audience demographics, broadcast ratings, etc.). In the past advertising agencies used computer terminals plugged into huge mainframe computers, to gain access to such data provided by various research services. Now microcomputer users have choice of going on line and paying for access to grant data bases or subscribing to service that provide data in form of hard disk or floppy disk. This brings us to what computer cannot do. They cannot decide which medium or which environment is best for message. As noted by William F. Bondlow, Jr, publisher of House and Garden Magazine, Gray areas are a problem with the computer. And to my knowledge, computer do not know how to evaluate the content of the magazine yet. Computer can manipulate numbers, but they cannot judge whether the numbers are valid or reliable, and they cannot interpret the meaning of the number. Thus computer can aid in planning, but they cannot take pace of human planners, at least as long as subjective judgment is an important part of the process.

13

CHAPTER THREE

DESCRIPTION AND ANALYSIS OF THE EXISTING SYSTEM In the existing system, certain procedures are undergone before and after an advert has been aired on television or announced on the radio. BUYING OF TIME / SPACE After the advert agency creates the messages, they need to book or buy airing time. This is done by the advert agency sending a copy of their Media Purchase Order (MPO) form, with stipulated time of airing and running time. Also, the amount for each time slot (which had been agreed upon) must also be stated and the final total amount. This helps the media know the correct time to air the advert and how long.

CREATING OF RUNNING ORDER This is a file created after the tapes and discs have been ordered, inserting the new contract into the already running schedule of the station. The time specified by the client is inputted into their allocated positions thereby creating a new schedule for the station.

14

3.1

SENDING RUNNING ORDER TO PROGRAM MANAGER

This form is then sent to the program manager who plans the program. Then the program manager take the tapes and discs and record the newly advert into the already running program into their allocated time. This new program is then sent to the engineer on duty who ensures that the programs go on air. This is sent to the advertising agency after the period of the contract has expired, stating that the advert were broadcast at their specified time and the allocated days. FACT FINDIND METHOD USED INTERVIEW This is a face-to-face form of collecting data. I had a personal interview with the Director of commercial department ENUGU STATE BROADCASTING SERVICES (ESBS) ENUGU and relevant data were recorded about the existing system

3.2.

ORGANISATIONAL STRUCTURE This is the organizational structure of Enugu state Broadcasting

services (ESBS) Enugu

15

fig.1.1

MANAGING DIRECTOR

COPORATE AFFAIRS

PROGRAM MANAGER

NEW& CURRENT AFFAIRS

ADMINISTRA TION

FINANCE

COMMERCIAL

PRAGRAM ENGINEER

MANAGING DIRECTOR:

Ensures that other departments below it are

performing their specified duties and monitors performance. CORPORATE AFFAIRS: sees the activities of the station with outside bodies, ie with other stations PROGRAM MANAGER: plans how the program will appear when aired and insert new adverts into the already existing program.

16

NEWS AND CURRENT AFFAIRS: searches for news on currant happenings and new trends in technology, fashion, etc AMINISTRATION: Looks after the administration of the station, ie on the issue of welfare, leave, sickness, etc. FINANCE: Pays the salaries of the employed of the station. COMERCIAL: Look out for money for the station, through adverts, talk, shows, etc.

3.3

OBJECTIVES OF THE EXISTING SYSTEM The objectives of the existing system are to:

Try as much as possible to make sure that advert are aired as scheduled. Create a channel, to pass messages of clients advert to keep the clients business healthy in a long run. Make sure that messages reach as much target audience as possible. Doing an efficient and effective job, to draw more clients Give the clients no reason to complain on performance

17

3.4

INPUT PROCESS AND OUT PUT ANALYSIS The input used in the existing system is simply the media purchase order (MPO) from and the tapes and discs on which the adverts are recorded. already on this MPO form, the clients name or company name is written. Usually the company uses their letterhead to print out the mpo form. Also on this form like I said earlier, the specified time for airing the adverts are stated, also the running period. The tapes and discs are programmed into their specified time in the

program schedule, by the program manager, from these input a running order for the period of time the advert will be for, along with adverts of other clients will be programmed into the already existing program of the station and running order, with tapes and discs will be sent to the program engineer to ensure they are aired. MPO FORM Fig .1.2 To the publisher of Address .. Date

18

Please public advertising as specify below of . Advertiser product . SPACE NUMBER DATE POSITION UNIT TOTAL Of .. INSERTION The above rates are subjected to % agency Commission of gross MEDIA OWERS SIGN MEDIA MANAGEMENT Date

MANAGEMENT FILE Fig .1.3 CLIENTS ADDRESS PRODUCT NO OF UNIT TOTAL DATA NAME.. INSERTIONRATE ..

19

3.5 INFORMATION FLOWCHART Fig. 1.4

CLIENT SENOS MPO TO MEDIA

MEDIA DIRECTOR OF COMMERCIAL DEPT. SENDS CLIENTS MPO TO PROGRAM MANAGER AND ADMINISTRATIVE OFFICER

PROGRAM MANAGER SENDS TAPS AND DISCS FROM CLIENT TO PROGRAM ENGINEER

ADMINISTRATIVE OFFICES SENDS MPO TO TYPIST TO PUT INTO MEDIAS MANAGERS FILE

PROGRAM ENGINEER

TYPIST

20

The output analysis of the existing system is the airing of adverts as specified by clients. Another output of the system is he certificate of performance sent to the client to certify that the adverts were broadcast on their specified time and days. If the adverts were aired as specified, the from creates a lasting business relationship between the media and client. Another output is a management file, that keep a lasting of every clients, their products or services, the amount being paid for each time slot, total amount for the entire time slots paid for, the specified time and of course the running period. The management uses this output for their auditing at the end of every month.

3.6 PROBLEMS OF THE EXISTING SYSTEM The problems of the existing system are listed below. The issue of receiving mpos and sending back confirmation is slow and

tire some because it is manually done . some times these mpos may be

21

misplaced a misfiled which involved searching manually through many files locate the missing one. Another problem associated with existing system is the airing of scheduled programs. Since the system is manual, the program engineer must always be at hand in the control room, to stop a program and a scheduled advert. Sometime the program engineer night go to sleep or simple forget to air the program. Another problem encountered in the present system is that of file control. Because this is a manual system once the clients data is recorded, it is filed and place in cabinets. But when this records are needed, getting the files containing those record, from the cabinets is tiresome, because you have to go through layers of files to locate this records. 3.7 JUSTIFIATION THE NEW SYSTEM The justification of the design of a new system include among other reasons. 1. To create an easy flow of communication between the media vehicle and its client. For instance, with a computerized system, possible linked to the internet, e- mail could be sent to the media e-mail line ( the mpo is sent
22

through the e- mail ) informing them of the clients intent to we their media vehicle to advertise their products, the media also uses this method to and back confirmations. Also sending of the advert to be aired is made easier. also this could be inserted into the medias database management file with their own system, for better accessibility. 2. To design a computerized programmed system that will run programs and adverts according to their scheduled timing . With this computerized system the programs and scheduled advert are simply programmed run using system time and a timing alarm, so that once the program for the whole day has been arranged as they should be displayed, the computer simply stops any the advert scheduled for that time. This reduces the work force in the control room and makes the work more efficient. 3. To deign a file control system for better accessibility of record on clientele and for proper auditing of the system. With the new system (ie computerized system ) the records are inputted into the database files, under their record

names and when this records are needed the database file is simply open, and the record name given, the information in the record is instantly displayed on the screen.

23

4. To create a system that will be reliable and efficient and reduce cost of human labour . 5. To enable the station link up to internet line as it concerns advertising business. so as to receive information on

CHAPTER FOUR Design of the new system The chapter is all about date colleted and general out lay of the new system of the data colleted. The new system is designed to eliminate the various problems faced by the media in the manual operation of advertising. The software needed was designed based on the facts collected from the study of existing system. Media station ware visited and their workflow observed and the key personnel in the area under study interviewed.

4.1

OUT PUT SECIFICATION AND DESIGN

24

In this section the output specification and its design is out-layed. In this new system the out put design is the final record of client, that is sent to the director of commercials by the administrative officers. S/N 1 2 3 4 5 6 7 8. 9 10 FILENAME Client Address product or service Advert Airing period Unit period Total Initial Deposit Balance Date Terminal THE OUT FROM TYPE c c c c N N N N N C LENGTH 20 30 15 25 5 5 5 5 10 10

4.2

INPUT SPECIFICATION AND DESIGN

25

The input specification consist of the client advert tape sent along with mpo form in the are of entertainment, a recording of the particular

form of entertainment is needed, same as in educative programmers, documentaries and so an. In the area of management files, the input needed are the following: S/N 1. 2. 3. ` 4. 5. 6. 7. 8. 9. 10. 11. 12 FILEMANE Client Address Operation Advertisement Length of advert Insertions Airing period Rate Total Deposit Balance Date TYPES c c c c n n c n n n n n LENGTH 20 30 15 25 20 15 60 5 5 5 5 10

26

13.

Terminal period THE INPUT FORM.

10

4.3

FILE DESIGN A random file is used because of high vitality ration of the file which

will be needed by such an organization. There is need for frequent updates so that one can access, delete or update the a particular record without disrupting the status of the other record s. For flexibility and easy

implementation of the program, random access is used YB programming language used. File design Field Client Address Operation type character character character length 20 30 15

In the file design, the field used are client, address and the type of operation done by the client. Inside this file lays the records of different fields that can be accessed randomly. The other input specification will be

27

used for the design of the client records. When a field name is checked on the record bearing the information of field contract displayed and updating other records. RECORD DESIGN Filed # 1 2. 3. 4. 5. 6. 7. 8. 9. 10. Name Advertisement Advertisement Insertion Airing period Unit rate Total rate Deposit Balance DATE Variable Ad AC IJ AP UR TR DP BC DT type C N N N N N N N N C length 20 25 15 60 5 5 6 5 10 10 with the media is

or deleting can be done without disrupting the

Termination- period TP

28

OUT

PUT

FROM

Client Name Address. Product or service Airing period. Unit period Initial Rate. Balance . Total Amount Termination

INPUT FORM Client name Address . Operation Advertisement .. Length of Advert ....... Insertions .

29

Airing Period Rate Total . Deposit Balance Date .. Termination

4.4

PROCEDURE CHART

MANAGING DIRECTOR COMMERCIALS

PROGRAM MANAGER

ADMINISTRATIVE OFFICER

PROGRAM ENGINEER

TYPIST

30

SYSTEM

CONTRACT INFORMATION

DATE ENTERY

SYSTEM FLOW CHART

DISPLAY PROGRAM DATE BASE

TIME FOR ADVERT = YES

DISPLAY ADERT

CLIENTS RECORD UPDATE REPORT

31 PAYMENT REPORT

4.5

SYSTEM REQREMENTS

The system requirements shall be discussed under hard ware, soft ware and environmental requirements. HARWARE REQUIREMENTS: 1. Computer Real time system with- SYGA monitor - 64mb RGM - 1.1GB hard disk or more. - 101 keyboard - Floppy disk drive

32

- Mouse and mouse pad. - CD ROM 2. LaserJet model1320 3. 1000VA UPS SOFTWARE REQUIREMENTS 1. V. B VERSION 6.0 2. WINDOS 98 3. WINDOS XP 4. WINDOS 2000 ENVIROMENTAL REQUIREMENTS 1. A standard well ventilated room 2. Fire and smoke alarm 3. Effective Air- conditioning 4. Dust resistance window blinds 5. Dust trapping rugs, carpet or floor tiles 6. Standard writing desk

33

CHAPTER FIVE

IMPLEMENTATION The implementation stage the designed model into form ready execution to for

test whether it will perform as desired or not . This involves

coding the design into forms that the computer will understand, to make this easy for the programmer. The pre-cording steps are done using graphical and pictorial representations. 5.1 PROGRAM DESIGN

34

The application program id designed to perform the processing need of the system software, create and maintain the database system as well as produce reports for easy and compressive decision making. The program design took the top down approach, the enteric old system was broken down into smaller units and solved invaluably. The units were later joined to form four modules. ENTRY MODULES This module makes date entry into the system easy and flexible. It displays prompts which the user uses to supply correct data to the system and the supplied record (s) are saved automatically into random file created for the purpose. The clients data is entered into the medias management file through the module .

UPOATE MODULE This module enables modification on already stored information. The records are called up from the file for modification. The displayed record is modified by the user and updated accordingly.

35

DELETE MODULE This module make it possible for un wanted record (s) to be removed from the file on request.

DISPLAY MODULE This module displays records in a file when the file is loaded, the records are displayed with headings.

5.2

PSEUDCODE This is the statement of logical step leading to solution to a given

problem in

an English form. The statements cannot be interrupter by any

computer language. Interpreter or compiler. However, it serves as a guide to programmers when coding the real computer progamme. The individual model steps are represented in pseudocodes. ENTRY 1. Receive entries 2. If entries are current, GO TO A 3. GO TO 1 4. Saved record

36

5. If more entries, GO TO 1 6. Stop UP DATE 1. Receive update code 2. If code exist in file GO TO 5 3. If not end of file, search next, GO TO 2 4. GO TO 7 5. Display for update 6. Save update 7. If more records, GO TO 1 8. Stop DELETE
1. Receive record code 2. If code exist in file, GOTO 5 3. If not end of file, search next, GOTO 2. 4. GOTO 5. Delete record 6. IF more delete, GOTO 1 7. Close files 8. Stop

37

START

DISPLAY

1. Open file DISPLAY MENU 2. GO To Top 3. Display record OPTION (1 5) INPUT 4. If end of file, go to 7 5. Close files 6. Stop.
If OPT = 1 ? ENTRY

PROGRAM FLOWCHART Program flowchart is a graphical representation of the stops of the operation to be carried out for the computer to produce the desired result. OPT = 2 UPDATE
? If

PROGRAM FLOWCHART If OPT = 3 ? DELETE

If OPT = 4 ?

DISPLAY

If OPT = 5 ?

38

IF DPTSTOP =5 DISPLAY INPUT FORM ?

CLIENT INPUT DATA

ENTRY MODULE

ENTER Is Data Correct ? OPEN FILE Yes WRITE RECORD

Yes

MORE DATA ?

39

UPDATE MODULE ENTER

N FILE

INPUT RECODE CODE

No DOE S CLOSE FILE COD E EXI T? EXIT DISPLAY RECODE FOR UPDATE 40

ENTER RECORDED DATA

RECORD

MORE RECOR DS

CLOSE FILE

DELETE MODULE

STOP STOP

OPEN FILE

INPUTE RECORD CODE

DOES CODE EXIST ?

41

DELETE RECORD

MORE RECOR DS ?

CLOSE FILE

EXIST

DISPLAY MODULE

ENTER

OPEN FILE INPUT RECODE CODE DISPLAY RECORDS 42

NO EOF ?

CLSOE FILE

EXIST

CHAPTER SIX

DOCUMENTATION This chapter details the manual procedure on how to run the program without much difficulties. This makes the usage of the new system very easy. COMPUTER USED The computer used to design this software is visual basic version 6. 0. RUNNING THE PROGRAM FROM HARD DISK 1. Booting the computer,

43

2. Click the start button 3. Click run 4. At dialogue box type A: / ADVERT SOFTWARE RUNNING THE PROGRAM FROM FLOPPY DISK 1. Booting the computer 2. At the desktop activate folder called my computer 3. Activate the floppy disk 4. Select and activate the software called ADVERT SOFTWARE 5. The program will come up by displaying the menu. 6. The program is menu driven and easy to use.

PROGRAM DESCRIPTION ENTRY MODULE: The entry module displays the input form lets a user key in a new clients data in to the file. Thus the client in question now have a record in the system which can be retrieved any time for updating and deleting as the case may be. It also assigned a code to every clients file.

44

UPDATE MODULE: this allows a user to update or modify the records of client in the system by keying in the code that was assigned to the client at the entry module. If the correct code is entered it displays the record for modification and updating. DELETING MODULE: this module allows a user to delete redundant records from the system. If the correct record code is entered, it will prompt you for deleting the record, if the user says yes the record is deleted. DISPLAY MODULE: the module displays records in a file when the file is loaded, the records are displayed with loading and advert schedules. CHAPTER SEVEN CONCLUSION AND RECOMMENDATION CONCLUSION The development of this software package for advert management has not been an easy work although something useful has been achieved. The project is made up of five phases. The first phase introduces the case study and also describes what the project is all about. Secondly why it is undertaken and how it can be implemented .

45

Third phase specifies the general system

requirements and the final

phase deals with the system implementation and evaluation it also gives a detailed description of the file used for program modules implemented. It further highlights the strengths and the weakness of the system Them major benefits was that it increased the rate of data processing and provided better information storage and retrieval. It also makes for easy airing of scheduled programs and adverts. The system may initially cost a substantial amount, but if well handled, like the case in the develop countries, the advantages quite cut away the disadvantages Finally, it is hoped that the media in this country would find this system useful to motivate further investigation RECOMMENDATION I wish to recommend this project to the media and other advertising agencies who wants to improve in the area of advertising. With this new system the work force in the manual system of advertising could be reduced and more efficient and reliable result could be achieved.

46

REFERENCES

Ukandi G Dumachi

Theories of management and the executive in the developing world. The macmilliam press ltd, London 1978.

J. P. Hanley

computers in Advertising Balding and mansell Ltd, London 1972

John . K. Ala and Peter T. MBCS computer and style, an introduction for offices London, 1991 Robert M. H and Y Hand books for data Processing for offices.

47

Becker

Cominfo Frm Private sub add click o Lip Adodc1. Refresh Adodc 1 . Refresh End sub Sub lipo If ady = Them Msg box you must make sure you enter an address Ady . set focus Eiseif too= Then Msg Box you must make sure you enter the type of operation too. Set focus

48

Eise Adodc1 record set move first Adodc 1 record set move last End if End sub Private sub cancel click Unlogol mc Mama .show End sub Private sub cli change Add Enabled = True End sub Private sub form load o On Error reassure next Adodc1 . Refresh Adodc1 . Record set move last Adodc1 . Record set Add New Add. Enabled = false

49

End sub Private sub ok- click o Lip Unload me End sub Clientdate . frm Private sub form-load o Me height = Screen. Height 100 End sub Private sub form resize o Grids . left = o Grids top =o Grids . Height = me scale height End sub Mama . frm Private sub abb- click o Abb. Show End sub

50

Private sub exit- click0 End End sub Private sub mdi from Resizeo If Uche . window state= vb maximized or Uche window State= vb minimized then Do nothing Exit sub Eise With Uche Left =o Top = o Width =MR scale width Height= me scale height End with End if End sub Private sub new- click o Dim a As integer

51

Dim A As integer

A=msg Box(Do you want to enter a company profile ? Vb crl f& click

no

to enter Bargain information,.0 Vb information +Vb yes No cancel, APP. Title) It a = Vb yes or = V bNo Then If a = VB yes then Cominfo. Show EISC Register .show End it EISC Show the other form Exit sub
End if End sub

Private sub showarg- Click o Mama showbarg. Checked =True Mama. Show cominfo. Checked = false Uche. Show

52

End sub Private sub show cominfo click o Mama showcominto checked = false Mama showcominto checked = True End sub Register . Frm This program was written by uche amadi and matter ogbiona with registration numbers CS/tt99/ 160& CS/tt99/161 respectively Private sub add click o on error resume next Lip Adodc I Refresh Adodc I . recordset mover last Adodic I Recordset. Add New Ds. Text = Date End sub Private sub cancel = click o Unload me End sub Sub lip o

53

On Error Resume Next check to make sure there no textboxes empty except 4 the nuptial payment if trum (col) = the msg Box the client field is empty, pleas chose a client from the list Vb critical +Vbokcancel App .Title Col. Setfocus Register show Exit sub Elself Trim (pa)= then Msg Box the product Advertised field is empty, Vb critical +Vbok cancel, App. Title pa. Setfoucs Register show Exit sub ELSCLF Trim(at)= then Ms Box then Length of Advertise of field is empty, Vbcrical + vbok cancel, App. Titte Loa . set focus

54

Register .show Exit sub EISCLF Trim (at)= then Msg Box then Aired time perday field is empty Vb critical + Vbok cancel, App title at. Set focus Register show Exist sub EISCLF Trim (at) = then Msg Box the Aired Time perday field is empty Vb critical + Vbok cancel, App titte Ap. set focus Register :show Exit sub EISCLF Trim (aft)= then Msg Box the Airing period field is empty Vb critical +Vbok cancel, App. Titte Aft. Set focus Register show

55

Exit sub EISCLF Trim (ta) = then Msg Box the total Amount field is empty; Vb critical +Vbok cancel, App. Titte Ta .set focus Register show Exit sub EISELF Trim (id)= them Msg the mitial Deposit field is empty; Vb critical +Vbok cancel, App. Titte id. Set focus register .show exit sub ESICLF Trim (ba)= then Msg Box the Balance field is empty; Vb critical + Vbok cancel, App. Titte Ds. Set focus Register .show Td. Set focus Exit sub

56

EISCILF Trim (td)= Date then Msg Box make sure you enter a date later then today td. Text= td. Set focus Exit sub EISC I never know wetin go dey here yet. Adodc 1 . Recordset move first Adodc 1 . Recordset move last End if End sub Private sub c1- change o End sub Private sub co1 change o Add. Enabled = True End sub Priate sub form- load On Error Resume Next

57

Cominfo Addodc I Refresh Do while Not cominfo. Ado dci. Recordset .EOF Col .additem cominfo ui Cominfo . Addodc I .Recordset move Next Loop
Addodc I . Recordset . move

Addodc I . Recordset . move last. Addodc I . Recordset . move . AddNew

ds Text = Date and false End sub Private sub ok- click o Lip Unload me End sub Plash frim Private sub Tinur 1-Timer o

58

Unload me Mama show End sub Uche. Frim Private sub from resize o Mama. Showbarg . checked = True Mama. Showcommfo checked= false Grid Top=o Grid, left =o Grid: height =me. Scale height Grid width =me scale width Adodci Refresh Do while Not Adodci Recordset. EOF If td = Date then Msg Box cn 8 s terminationate has reached. And will be deleted from the database vbok only. End Adodci. Recordset. Move next

59

Lop End sub Abb frm Option Explicit Reg key security options Const READ CONTROL= 8H2000 Const KEY-QUERY VALUE-8H1 Const KEY-QUERY VALUE-8H1 Const KEY-QUERY VALUE-8H2 Const KEY-QUERY VALUE-8H4 Const KEY-QUERY VALUE-8H8 Const KEY-QUERY VALUE-8H10 Const KEY - CREATE LINK =&H20 Const KEY-ALL ACCESS= KEY QUERY-VALVE +KEY SET VALUE + KEY CREATE SUB KEY ENUMERATE SUB KEYS +KEY

NOTIFY+ KEY CREATE LINK+ REAAD CONTROL REG KEY ROOT TYPES CONST IT KEY LOCAL MANCHINE= &H5000002 CONST ERROR SUCCESS=O

60

CONST REG- 5=1 CONST REG- DWORD=4

Unicode nul termmated string 32-BIT NUMBERR

CONST GREGKEYSINFOLOC= SOFTWARE/MICROSOFT/ SHARED TOOLS LOCTION CONST GREGVALSYSINFOLOC= MSINFO CONST GREGVALSYSINFO= PATH Private declear function reg open key Exlib advapiz alias Reg open key EXAS ( Byval hkey as long, Byval lp sub key as string, Byval uloptons as long, yval sam Desired as long, ByRef Phkresult As Long, Private declare function reg query valu ExLib advapi 32 Alias Reg open key ExA (ByRef Phkresult /pvalue Name As string. Byval lp Reserved As long, By Ref lp Type As long, Byval lp Date As string. By ref ipcbDate As long) As long. Open regkey under root it key local machine) Rc= Reg open key Ex(key root, key name, o, key- all access, h key) Open registry key If (re--- error success) then cro to key error itandle error Tmpval= string & ( 1024,0) Allocate variable space

61

Key valsize= 1024 Retrier registry key value.. Rc= registry if ( rc

mark variable size

value Ex ( h key, subkey valal size) get/ create key value error success) the go to get key error hand k errors

if ( Asc ( miid tmpval, keyval size, 1) =0) the win as adds Null terminarioned string tempval= left (tmpval, key val size-1) Null found Extract from string else string win nt does not Null Terminate tempval= left (tmpval, key valsize)

End if Null not found, Extaract string only ---------------------------------------------determine key value type for conversion ---------------------------------------------select case key val type case REG sz Key val= tmpval search date types ---string registry key date type copy string value

62

case REG DWORD

Double word registry key date

for I = Len (tmpval) to 1 step-1 convert each bit Key val = Key val +Hex (ASC (mid(tmpval ,I,i)) Build value chav. By Chav. Next Key val = format &(sh+Keyval) convert double word To String End Select

Get Kay = True re = Reg close key (hkey) Exit function

Return success Close registry key Exit

Getkey Error: cleanup after an error his occurred Keyval = Getkey value = false re = Reg close key (hkey) End function set return val to Emptg string Return failure Close Registry key

63

64