PG- 101 ADVANCE INDUSTRIAL RELATIONS Learning Objective: This course is designed to educate the student with the

conceptual and practical knowledge of the key issues in Industrial Relation in the Indian context. It also aims to familiarize the student with the Industrial Relations Systems operating in different countries. Unit - I: Introduction: Industrial Relations Concepts, Importance, Growth Approaches & Models Perspective Legal Frame work of Industrial Relations Comparative IR U. K., U.S.A., Japan, Yugoslavia. Credit Hours: Lectures Six 6 Case Two 2 Total Eight 8 Unit - II: Trade Unions Definition * Organizational Structure & Patterns of Trade Unions. Central Trade Unions (AITUC, INTUC, UTUC, BMS, etc.) Registration & Recognition of Trade Unions. Rights & Liabilities of Office Bearer Change of Name Amalgamation - Dissolution, Returns Credit Hours: Lectures Six 6 Case Two 2 Total Eight 8 Unit - III: Industrial Disputes Definition Essentials of a Dispute Industrial Unrest Causes of Dispute Techniques of Strike; Prevention of Strike Scope Authorities, Notice of Change Reference of Disputes Procedure, Power & Duties of Authorities Awards & Settlement Strikes & Lockout Lay-off of Retirement Grievances Model Grievance Procedure Credit Hours: Lectures Tweleve 12 Case Study Two 02 Total Fourteen 14 1

Unit - IV: Collective Bargaining Productivity Agreements Industrial Democracy Concept, Objectives, Scope Process & Types of CB Contracts Prerequisites for CB Social security: Definitions Social Assistance Credit Hours: Lectures Eight 08 Cases Two 02 Total Ten 10 Unit -V: Industrial Conflict Nature Labour Administration Machinery Manifestation Discipline Judicial Approach Code of Discipline Worker's Participation in Management Concept Determinants WPM in India Other forms of WPM Credit Hours: Lectures Four 4 Case Study Two 2 Role Play Two 2 Total Eight 8 Text Book: 1. Monappa A, " Industrial Relations" Tata Mc Graw Hill, N. Delhi Reference Books: 1. Personnel Management & Industrial Relations , R.S.Davar, Vikas Publication 2. Industrial Relations in India, Ratna Sen, Macmillan Publication 3. Personnel Management & Industrial Relations, N.G.Nair, S.Chand 4. Industrial Relations and Collective Bargaining, Nirmal Singh, Deep& Deep Publication 5. Industrial Relations Emerging Paradigms, B.D.Singh, Excel Books 6. Industrial Relations, A.M.Sarma, Himlaya Publication 7. Industrial Relations, C.C.Venkata Ratnam 8. Employee Relations Management, P.N.Singh, Pearson Education 9. Advanced Industrial Relations, C.B.Mamoria, Himlaya Publication 10. Personnel Management ,N.Kumar, Anmol Publication 11. Industrial Relations, A.Balasubramanian, Everest Publication Journals: 1. Indian Journal of I.R., Shri ram Centre, New Delhi. 2. Indian Journal of Labor Economics, A.N. Sinha Institute of Social Sciences, Patna 3. British Journal of I.R., London School of Economics Enplaned 4. Relations Industrialize - Industrial Relations, University Level, Canada. 2

Video Tapes: 1. Measuring Employee Satisfaction - A Case Study, AIMA - CME, New Delhi 2. Effective Grievance Handling IGNOU, New Delhi. 3. across the Table Collective Bargaining and Negotiation Skills, IGNOU, N. Delhi 4. Systematic Preparation for Negotiation, AIMA - CME Audio Tapes: 1. Industrial Relations - Union Management Relation - Government Policy IGNOU, New Delhi Study Materials: 1. PGDBM Programs, AIMA-CME, Delhi 2. MBA Course, IGNOU, Delhi 3. MBA Course, Annamalai University, Tamil Nadu.

PG- 102 ADVANCE MANAGEMENT CONCEPT Learning Objectives: The course has been designed to familiarize students with basic management concepts and behavioral processes in the organization and understand how to manage organizations effectively in the contemporary competitive environment. Knowledge Level: Expert Knowledge Unit - 1: Managing And Managers Introduction Organizations And The Need for Management The Management Process Types of Managers Functional and General Managers Management Level and Skills The Challenges of Management Credit Hours: Lectures Case Study Total Five one Six 5 1 6

Unit- 2 : The Evolution of Management Theory Early Thinking about Management Why Study Management Theory? The Evolution of Management Theory The Scientific Management School Classical School of Thought The Behavioral School of Thought Relations Theories The Management Science School Recent Developments in Management Theory The Systems Approach The Contingency Approach Entering an era of Dynamic Engagement Management in the New Millennium and Beyond Credit Hours: Lectures Ten 10 Case Study One 2 Total Eleven 11 Unit - III: Organizational And Natural Environments The Study of Organizational and Natural Environments Organizational Environments Elements of the Direct Action Environment Managing Multiple Stakeholder Relationship Elements of the Indirect Action Environment Natural Environments 4

Lectures Case Total

Five One Six

5 1 6

Unit - IV: Social Responsibility and Ethics Introduction Ethics and Social Responsibility The Shift of Ethics The Tools of Ethics Credit Hours: Lectures Two 2 Cases Three 3 Total Five 5 Unit - V: Globalization and Management What Is Globalization Globalization and competitiveness How Governments Influence Competitiveness The Changing Scenarios in the International Arena History of Globalization Global Business Practices Credit Hours: Lectures Case Total Five 5 Two 2 Seven 7

Unit - VI: Inventing and Reinventing Organizations Inventing and Reinventing: An Overview Small Business The Significance of Entrepreneurship The Entrepreneurship Vs Management Reinventing Organizations Credit Hours: Lectures Three 3 Case One 2 Total Four 4

Unit VII: Recent concepts in Management MBE Concept Six Sigma Concept CQI in Quality management SEZ concept LEAN concept Difference between CRM & CMR Credit Hours: Lectures Total Two Two 2 2

Total Credit Hours: Forty Two Hours of Lectures and Tutorials

Text Book:
1. Management by Stoner, Freeman and Gilbert Jr. Sixth Edition, PHI

Reference Books: 1. Essential of Management by Harold Koontz & Heinz Weinz Weinrich, V Edition, McGraw Hill 2. Management - Tasks, Responsibilities and Practices by Peter F.Drucker, Allied Publication 3. Management - Theory & Practice by Earnest Dale, McGraw Hill 4. Management, by Schermerhorn , John Wiley Publication 5. Essential of Management by Joseph L. Massie, PHI 6. Management by S.P.Robbins, 5th Ed.,New jersey, Englewood Cliffs, Prentice hall of 7. Principles of Management, T,Ramaswamy, Himlaya Pub. 8. Principles & Practice of Management by Prasad,L.M , Sultan Chand & Sons 9. Principles & Practice of Management by Gupta,C.B , Sultan Chand & Sons 10. Principles & Practice of Management by T.N.Chhabra, Dhanpat Rai & Co. 11. Principles of Management by B.S.Moshal, Ane Books 12. Management: Principles and Practice by Gupta,C.B. K.L.Malik& Sons P.Ltd 13. Principes of Management by P.G.Aquias, Anmol Publication Journals & Magazines: 1. Business World 2. Business Today 3. Harward Business Review 4. Vinimay 5. Management Stream 6. Prajanya 7. Gitam Journal of Management

PG- 103 AUDIT & CONTROL Learning Objectives: The increasing size and sophistication of todays enterprises have resulted is decentralization of their functions and activities. This has led to increasing remoteness of the top management of an entity from its individual functions. Audit is an independent appraisal involving specialized application of the techniques of auditing in accordance with the needs of management in this regard. The objective of this course is to acquaint the students with tools and application of specialized techniques of auditing in the context of administration and organization. Unit-1 : Introduction Origin of auditing define of auditing Book keeping Accountancy and book keeping Objective of audit Classification of audit Advantage of audit Limitation of audit Qualities of an auditor Position of auditor Credit Hours : Lectures Six 6 Cases One 1 Total Seven 7 Unit-2 : The Auditor Auditing of financial statements and auditing of other areas Auditor in audit of financial statements Auditors association with financial statement The different engagement of auditors in audit of financial statements Abilities, appointment, rumination, right & duties Integrity, objectivity and independence of auditors Credit Hours : Lectures Two 2 Cases One 1 Total Three 3 Unit-3: Audit planning and control Audit planning Benefits Factors affecting audit planning Audit programmed Audit files Audit working papers Audit report Credit Hours : Lectures Cases Total

Three One Four

3 1 4 7

Unit-4 : Internal control Meaning, importance Internal check Internal checks for various transactions Internal audit Internal Audit and statutory audit Destination between internal audit and statutory audit Routine & test checking Credit Hours : Lectures Four Cases Two Total Six Unit-5 : Audit report Introduction Basic elements of an audit report Specimen of a clean auditors reports Kinds of audit reports Credit Hours : Lectures Cases Total Unit-6 : Vouching Meaning of voucher Importance of vouching Objects of vouching Vouching of cash Receipts Vouching of payments Auditors duty in relation to vouching Credit Hours : Lectures Cases Total Unit-7 : Investigation Meaning Essential for investigation Scope of investigation Objects of investigation Position of investigation Credit Hours : Lectures Cases Total

4 2 6

Two One Three

2 1 3

Three One Four

3 1 4

Two One Three

2 1 3

Unit-8: Verification of assets and liabilities Classification of assets Position of auditors as regards the valuation of assets Verification of different types of assets 8

Credit Hours :

Lectures Cases Total

Two One Three

2 1 3

Unit-9: Depreciation and reserves Depreciation meaning, causes of depreciation methods of providing for depreciation Reserves classification of reserves, position of an auditor in this regard Credit Hours : Lectures Four 4 Cases Two 2 Total Six 6 Unit-10 : Typical audit programmers Audit of public companies Government companies Banking companies Insurance companies Educational institution Cinemas Club hostels Hospitals Co-operative societies Credit Hours : Lectures Total

Six Six

6 6

Unit-11: Professional ethics Member in practice Procedure in regard to misconduct of members Credit Hours : Lectures Two Cases One Total Three GRAND TOTAL: FOURTY EIGHT CREDIT HOURS Text Books: 1. Auditing, Tondon, Sultan Chand Reference Books:

2 1 3

1. The Practice of Modern Internal Auditing, L. B. Sawyer 2. Internal Auditing, Bigg and J.O. Davies, E. H. Wolf, London 3. Standards for the Professional Practice of Internal Auditing, The Institute of Internal Auditors, USA Journals 1. The Internal Auditor, Journal of the IIA, USA 2. Internal Auditing, Andrews Chambers, Commercial Clearing House.

PG- 104 BRAND MANAGEMENT Learning Objective: The main objective of this module is to impart knowledge to the marketing students about how the organization go for the positioning of their products and image building. Knowledge Level: Good Unit -I : Introduction to Brand Management Brand Management - Concepts Economist's view of oligopoly & a different hypothesis Oligopolistic competition in real world Oligopoly, price and consumer Credit Hours: Lectures Two Total Two 2 2

Unit - II: Brand Positioning Concept, Product class Perceptual Mapping Consumer segmentation Brand Benefits and Attributes Self Concept and Preferred Brand Brands are symbols Brand Loyalty Brand Personality Credit Hours: Lectures Eight Cases Two Total Ten 8 2 10

Unit -III: Brand Success Strategic Success Pioneer Advantage Product success and Product failure Successful Brands Brand failure Credit Hours : Unit-IV : Brand Equity Concept Cost Based Methods Price Based Methods Consumer Basis 10 Lectures Case Total Five One Six 5 1 6

Credit Hours :

Lectures Case Total

Two One Three

2 1 3

Unit-V: Growth of Brands 4 stages and factors affecting these stages Mature Brand and consumer Brand Extension - rules and risks Licensing and franchising Critical Dimensions Credit Hours : Lectures Cases Total Six Two Eight 6 2 8

Unit-VI : Brand Repositioning Introduction and concepts Re-niching Brands Premium ness and Brands Credit Hours: Lectures Case Total Four One Five 4 1 5

Unit-VII : Brand Building - New Trends Building Brands on Internet Futuristic considerations Branding and Business to Business Marketing Legal Aspects of Brand Management. Credit Hours : Lectures Cases Total Four Two Six 4 2 6

GRAND TOTAL : FOURTY CREDIT HOURS Text Book : 1. Brand Management. YLR Moorthi, Vikas Reference Books : 1. Managing Indian Brands, S. Ramesh Kumar, Vikas Publication 2. What's in a Brand, John Philips John, Tata Mc Graw Hill 3. Brand Position, Subrato Sen Gupta. Tata Mc Graw Hill 4. Brand Management, Mahim Sagar, Ane Books 5. Brand Practice, Jagdeep Kapoor. Macmillan Publication 11

6. Brand Management Text and Cases, Harsh V Verma, Excel Books 7. Brand Management Text and Practice, S.L.Gupta, Himlaya Publication 8. Brand Management Text and Cases , Ajay Kumar, Wisdom Publication 9. Brand Management Shweta Johri, Galgotia Publishing House Journals and Magazines : ICFAI Journal of Brand Management ICFAI Journal of Advertising Management Business world Business Today Advance Edge. Brand Management, SAGE Pub.

12

PG- 105 BUSINESS COMMUNICATION Learning Objective: The basic objective of this module is to help the management students to understand the basic concepts of communication in an organization as well as to acquire and develop both written and oral communication skills necessary for a manager. Knowledge Level-Expert Unit - I : Foundations of Business Communication Definition of Communication Functions of Communication Communication Process Gateways and Barriers to Communication Characteristics of Effective Communication The Basic Forms of Communication Non-verbal and verbal External Communication Internal Communication Credit Hours: Lectures Test Total Six Two Twelve 6 2 8

Unit II: Communicating through Technology Technology in Written Communication Technology in Oral Communication How Technology is changing Communication Credit Hours: Lectures Test Total Three One Four 3 1 4

Unit-III: Basic Management of Meetings Types of meeting, Preparation of Agenda, Arrangement before meeting , at meetings and post meeting conduct and procedures of meeting; Minutes Drafting Art of Public Specking What is Public Speaking, Preparation of Speech, Selecting the talk on the basic of Occasion, Timing the Speech, Addressing a crowd, Developing general Knowledge through reading and other processes Representation before various Governmental and Others Agencies Art of Negotiation 13

Objectives: Assessment of Strength and weakness; Preparation of argument / Proposal, Dos and Donts in Negotiation, Arbitration and Conciliation Credit Hours: Lectures Test Total Six Two Twelve 6 2 8

Unit IV: Business Correspondence Essentials of Effective Correspondence Planning the business letters - Direct approach, indirect approach, persuasive approach Kinds of business letters (Application for employment, Letter of resignation, Correspondence with banks, Sales letters etc) Art of drafting Resume preparation Credit Hours: Lectures Test Total Ten Four Fourteen 10 4 14

Unit V : Intra Organisational Communication Memorandum Notices, Circulars, Orders Staff Suggestions and complaints Agenda and minutes Mock interview Group discussion Listening and reading comprehension How to become a good listener/reader Credit Hours: Lectures Six Total Six Unit VI: External Communication

6 6

Press Release and notices Invitations to tenders, bid, auction notices Press conference, exhibitions, launches Magazines, brochures Mail shots, reply coupons Advertising for senior position Telegram, telex, fax messages, electronic mail Internet & E-Commerce Credit Hours: Lectures Four 4 Cases Two 2 Total Six 6 14

Unit VII : Essay Writing Role of consulting organizations Qualities of a successful entrepreneur Economic Reforms and future of Indian Industry Trade Fairs Media in Advertising Business Morality Credit Hours : Lectures Three 3 Total Three 3 Unit VIII:- The Art of making Presentation Planning and preparation; Collecting and Collating data for the Presentation; Designing the Presentation Structure: Use of visual aids; Handling Audience; Conduct during Presentation. Credit Hours : IX:-PRACTICAL Group Discussion Personnel Interview of the Students Mock Meeting and Interviews Practical Games testing Communication Skills Presentation on a Technical Topic Submission of reports/ deeds Prepared Credit Hours : Lectures Three 3 Total Three 3 GRAND TOTAL: FIFTY FIVE CREDIT HOURS Lectures Total Three Three 3 3

Text Book: 1. Sinha, K.K, Business Communication, Galgotia Publication 2. Lesikar, Business Communication, AITBS Publication. 3. Wren and martin, English Grammar Reference Books: 1. Effective Business Communication, A.Kumar, Khanna Book Publication 2. English and Business Communication, CA, 3. Essential of Business Communication, Reddy, Himalaya Publishing 4. Business Communication, Varinder Kumar, Kalyani Publishers 5. Technical Communication Principles & Practice, Meenakshi Raman, Oxford Publication 6. Business Communication , Kitty O Locker, TMH 7. Business Communication , Vikas Arora, Global Vision Publishing 8. Business Communication, Sathya Swaroop Debasish, PHI 9. Business Communication, Homai Pradhan, Himlaya Publication 10. Business Communication, R.C.Bhatia, Ane Books 11. Business Communication and Customer Relations, The Indian Institute of Bankers, Macmillan Publication 15

12. General Management and Communication Skills, Institute of Chartered Accountants of India 13. Business Communication , Rajendra Pal, Sultan Chand Journals : 1. The Journal of Business Communications, University of Maine, M.E. 2. Harward Business Review 3. Business Today 4. Business World 5. Vinimay Video Tapes : 1. Communication Process, IGNOU, Delhi 2. Communication and Feedback, IGNOU, Delhi 3. Management Functions and Behaviour Communication Process, UGC/CEC Countrywide Classroom Programs, Delhi Study Materials: 1. PGDBM Programs, AIMA-CME, Delhi 2. MBA Course, IGNOU, Delhi

16

PG- 106 BUSINESS ETHICS AND CORPORATE GOVERNANCE

Learning Objective: Increasing competition amongst the business and government houses is breeding more frauds and manipulations leading them to be scandalous rather than splendid. This paper is an attempt to reintroduce our management scholars with the forgotten shores of business ethics and morals and drive them to govern their businesses ethically, legally and morally. This paper emphasizes on both external and internal stakeholder groups and includes the public issues facing organizations and the decision-making process of managers. This innovative paper is expected to educate the new cult of professionals how to reduce fraud losses-losses-and how to effectively work to eliminate future frauds. Knowledge: Good Unit- 1. The Guardians of Corporate Governance Director and manager Company secretary Auditors Shareholders Credit Hours: Lectures Cases Total Two One Three 2 1 3

Unit - II Duties & Responsibilities Statutory and common-law duties of director disclosure responsibilities to achieve corporate governance

Credit Hours:

Lectures Cases Total

One One Two

1 1 2

Unit III Framework for Corporate Governance Code of Corporate Governance Effective Board Independent directors Role of chairman, non-executive director Nominee directors Nominating committees Board performance Transparency and appropriateness Remuneration committee Disclosure, level and mix of remuneration 17

Performance appraisal and indicator Accountability and audit audit committee Internal controls Communication with shareholders Lectures Cases Total Five Three Eight 5 3 8

Credit Hours:

Unit IV Ethical and Responsible Decision Making Loyalty Vs Longevity Implementation of Corporate Governance Strategy conduct corporate governance audit Constantly review internal control systems Terms of references of different committees Appointment of additional directors if needed Organize structures and reporting lines e.g. finance risk management and human resource, etc. Credit Hours: Lectures Cases Total Four Three Seven 4 3 7

Unit V Defenses & Indemnities of Directors / Officers Corporate Social Responsibility & Business Ethics: Overview Recent activities carried out by Indian companies with regard to Corporate Social Responsibilities ( 3-4 companies detail activities to be discussed in the class) Credit Hours: Lectures Cases Total Two One Three 2 1 3

Unit VI Ethical theories: traditional Vs modem Approaches Individual decision making: lesson from the foundations Critical ethical analysis based on perceptual Differences: various decision making models Corporate culture and reputation management Ethics and HRM: valuses of the employment relationship Ethics and marketing Ethics in finance and accountancy. Ethical implications in technology Ethics in global business

18

Credit Hours:

Lectures Cases Total

Four Two Six

4 2 6

Unit VII Companies Roles and Responsibilities OECD Guidelines for Multinational enterprises Disclosure, industrial relations, environment, Consumer interests, competition, science and Technology, taxation codes, independent verification Credit Hours: Lectures Cases Total Two One Three 2 1 3

GRAND TOTAL: THIRTY TWO CREDIT HOURS Text & Reference Books:1. N. Gopalasamy, Corporate Goveronance: The New Paradigm, Wheeler Publishing New Delhi, 1st edition 1998. 2. L.P. Hartman, lPerspectives in Business Ethics, Tata McGraw-Hill, New Delhi, 3. Business Ethics, Robrt A. Peterson, D.C. Ferell, PHI. 4. Management with a difference, swami Awthaye nand, Arya Kumar, ane books of India. 5. Corporate Governance, Fesho Prasad, PHI. 6. Business Ethics: Concepts & Cases, maneeta velasquta, Pearson. 7. Corporate Governance, S.Singh,Excel Books 8. Corporate Governance, Jill Solsmon, John Wiley& Sons 9. Corporate Goverence A Question of Ethics, Surendar Kumar 10. Corporate Governance and Business Ethics, U C. Mathur, Macmillan Publication 11. Corporate Governance, Swami Parathasarthy, Bitantra Publication 12. Business Ethcs and Corporate Governance, S,K.Bhatia, Deep & Deep Publication 13. Coeporate Governance, A.C. Fernando, Pearson Education 14. Business Ethics Concepts and Cases, Joseph W Weiss, Cengage Learning 15. Business Ethics, Shyam L.Kaushal, Deep & Deep Publication 16. Business Ethics Concepts and Cases, Manual G. Velasqez, Pearson Educatio 17. Business ethics, P.K.Ghosh, Vrinda Publication 18. Business Ethics an Indian Perspective, P.S.Bajaj, Biztantra Publication

19

PG- 107 BUSINESS LEGISLATION Learning Objective: The basic objective of this course is to provide basic knowledge of Laws concerning trade, industry and commerce. The scope has enormously widened in the context of increasing complexities of the modern business world. Knowledge Level: Good Unit - I: Indian Contract Act 1872 Essentials of a valid contract Offer and acceptance Void agreements Performance of contracts Breach of contract and its remedies Quasi contracts Mis-Inpresentation Fraud Mistake Contract of Agency Credit Hours: Lectures Five Case One Total Six Unit - II: Sale of Goods Act, 1930 Formation of a Contract Conditions and warranties Transfer of ownership Performance of contract of sale Rights of an unpaid seller Credit Hours: Lectures Four Cases One Total Five Unit - III: Negotiable Instruments Act, 1881 * Nature and types of companies * Negotiation and assignment * Holder-in-due course * Dishonour and discharge of a negotiable instruments * Banking System of India Credit Hours: Lectures One 1 Cases One 1 Total Two 2 20 5 1 6

4 1 5

Unit - IV : The Companies Act, 1956 Nature and types of companies Formation Memorandum and articles of association Allotment of shares Membership Borrowing Powers Management and Meetings Accounts and Audit Prevention of Oppression and mismanagement Winding up Credit Hours: Lectures Three Cases One Total Four Unit - V : Law of Partnership Registration and its effectiveness Tests of Partnership -duties and responsibilities Relation of Parteners Dissolution of firm and settlement of accounts Credit Hours: Lectures Four Cases One Total Five Unit-Vl : Environmental Law

3 1 4

4 1 5

*Pollution, it's Definition and types *Central Pollution Central Board and its functions of State Pollution Control Board. *Objects of water (Pollution) Act, 1974 Objects of Air (Prevention and Control of Pollution) Act, 1981, it's causes of penalties. *Industrial Noise of its sources *Main Provision of Environment Protection Act 1986 *Acid rain of effect of acid rain. Other Legal Aspects Credit Hours : Lectures Cases Total Six Two Eight 6 2 8

Unit -VII: Woman and Child Law * Special Provisions for woman and child under Indian Constitution Art. 42 of it's provision Prohibition of Remedies available Scope *Child (Protection and Regulation) Act, 1986 21

It's provisions and scope in Business employment Wrong and Remedies available Child welfare in different Laws *Legal Benefits available to woman in Business Organisation Maternity leave Provisions Reasonable working hours Other Privileges, protected by the constitution Several Harassment of it's prohibition - Special women committees in organization Equal Remuneration to both male and female Equal opportunity to grow and to be promoted Credit Hours: Lectures Cases Total Eight Two Ten 8 2 10

Unit VIII I: Insurance Law *Insurance Regulatory Authority *Insurance Laws *Claims and Benefits Credit Hours: Lectures Case Total Unit -IX Three One Four 3 1 4

: The Right to Information Act, 2005

Right to information Obligations of Public Authorities Designation of Public Information Officers Request for obtaining information Disposal of request Exemption from disclosure of information Grounds for rejection to access in certain cases Severability *Third party information etc. Credit Hours: Lecture Case Total GRAND TOTAL: Four One Five 4 1 5

FOURTY NINE HOURS 22

Text Book : 1. Mercantile Law, N. D. Kapoor, Sultan Chand & Co. Reference Books: 1. Law of Contract, W. R. Anson, ELBS - London 2. Mercantile Law, Avtar Singh, Eastern, Lucknow 3. Law of Contract, G. C. Cheshire & Fifoot, Butterworth -London 4. Guide to the Companies Act, Ramaiya, Wadhwa,Nagpur 5. Lectures on Companies Law, S. M. Shah, N.M. Tripathi-Bombay 7. Relevant Bare Acts 8.Companies Administration and Meetings, S. K. Tuteja, Sultan Chand, Delhi 9. The Right to Information Act, 2005, Commercial Law Publishers (India) Pvt. Ltd. Delhi 10. Central Civil Acts (Bara Act), Professional Book Publishers 11. Business Law, Tulsian, Tata Mac Graw Hill

23

PG-108 BUSINESS STATISTICS Learning objective: The course is to make the students learn about the concepts , methods & application of statical tools and techniques as well as related mathematics for managerial decision making . Knowledge level: Expertise Unit-1 : INTRODUCTION OF STATISTICS Definition , importance and limitations of statistics Classifying data into frequency distribution Relative and cumulative frequency distribution Credit Hours: Lecture Case Total Two One Three 2 1 3

Unit-2 : METHODS OF COLLECTING AND PRESENTING DATA Different method of collecting data Histogram Frequency polygon Frequency curve Ogive Pie diagram Credit Hours: Lecture Three 3 Case One 1 Total Four 4 Unit-3 : MEASURES OF CENTRAL TENDENCY Arithmetic mean Median Mode Relation between a.m ,median and mode Lecture Case Total Unit-4 : MESURES OF DISPERSION Range Quartile deviation Mean deviation Standard deviation Co efficient of variation Credit Hours: Lecture Case Total Credit Hours: Three One Four 1 4 3

Three One Four

3 1 4 24

Unit-5 : CORRELATION AND REGRESSION Significance of correlation Correlation and causation Types of correlation Karl parsons coefficient of correlation Rank correlation coefficient Significance of regression Linear and non linear regression Line of regression of y on x and x on y Coefficient of regression Correlation coefficient from regression coefficient. Credit hours: Lecture Six Assignment Two Total Eight 6 2 8

Unit-6 : TIME SERIES Components of a time series Measurement of linear trend by graphical method Semi average , moving average and least squares method Credit Hours: Lecture Three 3 Case One 1 Total Four 4 Unit-7 : SAMPLING DISTRIBUTIONS & TESTS OF HYPOTHESIS Population and sample Purpose of sampling Random and non random sampling Methods of random and non random sampling Population and sample distributions Concept of standard error Properties of sampling distribution of the mean Type i and type ii errors Procedure for hypoderm testing F-test (variance ratio test ) T test Chi square test Lecture Four Assignment Two Total Six Unit-8 : THEORY OF PROBABILITY Basic terminology in probability Types of probability Addition and multiplication law Venn diagram and probability tree . Credit Hours: 4 2 6

25

Credit Hours:

Lecture Six Assignment Two Total Eight

6 2 8

Unit-9 PROBABILITY DISTRIBUTIONS Discrete and continuous probability distribution Random variable and expected value of random variable Normal distribution Characteristics / properties of normal distribution Areas under the normal curve Importance of normal curve Importance of normal distribution Credit Hours: Lecture Six Assignment Two Total Eight 6 2 8

GRAND TOTAL: FIFTY ONE CREDIT HOURS Text Book: 1. Business Statistics by S.P. Gupta & M.P. Gupta; Sultan Chand & Sons, N. Delhi. Reference Books: 1. S. C. Gupta, "Fundamentals of Statistics", Himalaya Publishing House, Delhi 1995 2. Statistics for Management by Levin & Rubin; PHI, N. Delhi. 3. Elements of Statistical Methods by W.I. King, Mac Millan Co., New York. 4. Basic Statistics by Simpson & Kafka, Oxford and IBH Co., Kolkatta 5. Quantitative Approaches to Management by Levin, Rubin and Stinson, Mc Graw Hill 6. Applications Decision Analysis by D.W. Bunn, Mac Graw Hill, New York 1989. 7. Basic Business Statistics: Concepts and Applications by Berenson and Levine, PHNT. 8. Modern Business Statistics by Iman and Conover; John Wiley & Sons, New York. 9. Heinz, L.W: Quantitative approach to managerial decisions, PHI 10. Statistical Methods, S.P.Gupta, Sultan Chand 11. Business Statistics, Agarwak,D.R, Vrinda Publication 12. Business Statistics, Sharma,J.K, Pearson Education 13. Business Statistics, Bhardwaj,R.S, Excel books 14. Business Statistics, Beri, G.C. Tata Mcgraw Hill 15. Practical Staatistics, Pillai,R.S.N, S.Chand 16. Business Statistics, Shenoy,G.V, Anmol Publication 17. Introduction to Modern Business, Gupta,Shashi K. Kalyani Publishers Study Materials: IGNOU Study Materials for MBA Annamalai Universitys Study Material

26

PG- 109 CAPITAL MARKET IN INDIA

Learning objective: * To develop an nsight of postulate principles & techniques of market. * To devlop understanding about capital market in India. Knowledge level : Good UNIT-I: - Capital market in global environment Global economy & globalization. Summary & key developments Foreign direct investment transactional corporations Study on FDI & foreign collaborations. Credit Hours: Lecture Cases Total Three One Four 3 1 4

UNIT II: - Banking & Project Finance Introduction of project finance & project appraisals. Project financing Indian banking system Non banking financial companies Lease financing Venture capital International finance Credit Hours: Lecture Cases Total Four Two Six 4 2 6

UNIT III:- Securities & Exchange board of India. Introduction of corporate Governance Capital market overview SEBI & the capital market Stock exchange BSE & other stock exchange SEBI regulation Take over regulation Mutual funds Depositories Credit rating Investor Credit Hours: Lecture Five 5 Cases One 1 Total Six 6 27

UNIT IV:- Merchant banking Introduction of corporate governance Merchant banking Capital issue management. Management of public issue Portfolio & investment management Corporate restructuring Credit Hours: Lecture Four Cases One Total Five UNIT V:- National stock exchange. Objectives Constitution Wholeside debt market segments Trading system in WDM Settlement system debt market Trading system in the capital market Institutional market segments Listing of securities 4 1 5

Credit Hours: Lecture Four 4 Cases Two 2 Total Six 6 UNIT VI:- Commercial paper & credit rating system. International paper CPs in India Features of CPs Credit rating agencies (CRA). Issuing & paying agencies (IPA). Developments in Indian Market Implications General Observation Credit Hours: Lecture Four Cases One Total Five Grand Total : Fourty Credit Hours 4 1 5

Reference Book: 1. Capital Market The Indian Financial Scene by N. Gopalsamy, Macmillan India Ltd, Delhi 2. Industrial Finance by R. Viswanathan, Macmillan India Ltd, Delhi 3. Capital Market Management, Avadhani,V.A, Himalaya Publication 4. Venture Capital Concepts & ApplicationsEconomic Reforms and Capital Market in India, Mittal,Anand, Galgotia Publishing Company

28

PG- 110 CONSUMER BEHAVIOUR Learning Objectives: The basic objective of this course is to develop an understanding about the consumer decision making process and to develop and implement effective marketing functions and strategies for consumer behaviour. Knowledge Level: Expert PART A: INTRODUCTION TO THE STUDY OF CONSUMER BEHAVIOUR Unit - I : Consumer Behavior Introduction Why we study Consumer Behavior Why the field of Consumer Behavior Developed Credit Hours: Lectures Total Three Three 3 3

Unit - II: Consumer Research & Market Segmentation Consumer Research: History Consumer Research Process Research Methods and Tools Models and Roles of Model Monadic Model & CB (Elasticity response Hierarchy, Black Box) Eclectic or Multivariate Models (Howard-Seth, Nicosia, Engel, Blackwell Miniard Models) Credit Hours: Lectures Six Case One Total Seven PART B: CONSUMER AS AN INDIVIDUAL Unit - III: System of Individual Consumer Consumer Motivation Dynamic Nature of Motivation Types and Systems of Needs Measurement of Motives Motivational Research Personality and Understanding Consumer Diversity Consumer Perception - Dynamics of Perception - Consumer Imagery - Perceived Risk 29 6 1 7

Credit Hours:

Lectures Cases Total

Six One Seven

6 1 7

Unit - IV: Consumer System II Consumer Involvement - Behavioral Learning Theories - Cognitive Learning Theory - Brand Loyalty Consumer Attitude - Structural Models of Attitudes Consumer Attitude Formation and Change Lectures Cases Total Six One Seven 6 1 7

Credit Hours:

PART C: CONSUMER IN SOCIAL AND CULTURAL SETTINGS Unit - V: Consumer Group Consumer Relevant Group Reference Group and Consumer Conformity Applications of the Reference Group Family Role as Consumer - Decision Making - Family Life Cycle Society Role as Consumer - Measurement - Mobility of Social Class - Affluent Consumer - Nonaffluent Consumer - Selected Consumer Behaviour Applications of Social Class Culture and Consumer Behaviour Subculture Aspects of Consumer Behaviour Subcultures in India (Asian-Indian Americans) * Cross-Cultural Consumer Behaviour: an International Perspective - Cross-Cultural Consumer Analysis - Alternative Multinational Strategies - Cross-Cultural Psychographic Segmentation Lectures Cases Total Seven Two Nine 7 2 9

Credit Hours:

30

PART D: CONSUMER DECISION MAKING PROCESS Unit - VI: Consumer Leadership in Decision Making Dynamics of the Opinion Leadership Process Opinion Leader as Consumer Innovators Opinion Leadership and the Firms Promotional Strategy Diffusion of Innovations - Diffusion Process - Adoption Process Level of Decision Making Models of Consumers: Four Views of Consumer Decision Making Consumer Gifting Behavior Beyond the Decision: Consuming and Possessing Lectures Cases Total Seven Two Nine 7 2 9

Credit Hours:

PART E: CONSUMER BEHAVIOUR AND SOCIETY Unit - VII: Health Care Marketing Political Marketing Marketing of Social Causes Environmental Marketing: A Cause-related Growth Industry Public Policy and Consumer Protection - Deceptive Advertising and Consumer Research - Consumer Education - Consumer Behavior Research Priorities Credit Hours: Lectures Six 6 Case Two 2 Total Eight 8 GRAND TOTAL: FIFTY THREE CREDIT HOURS. Text Book: 1. Consumer Behavior, By Shiffman, L. G. and L. L. Kanuk, PHI Reference Books: 1. Consumer Behaviour by Vyas,shyam , M.A.R.C Group 2. Consumer Behaviour by Blackwell,Roger , Thomson Publication 3. Consumer Behaviour by Hawkins,Dell, TMH 4. Consumer Behaviour by Vohra,Munish , Anmol Publication 5. Consumer Behaviour by Khan,Matin, New Age International 6. Consumer Behaviour by Gupta,S.L , Sultan Chand Publication 7. Consumer behaviour and marketing action, by Assel H: Asian book pvt. ltd, New Delhi, 2001 8. Consumer Behaviour by Bennett,Peter , PHI 31

Magazines & Journals: 1. Journal of Marketing 2. Journal of Consumer Research 3. Business Horizons 4. Journal of Personality and Social Psychology 5. Journal of Applied Psychology 6. Business Today 7. Business World 8. Harvard Business Review

32

PG- 111 CONSUMER LAWS Learning Objective: The learning objective of this subject is to create awareness among the commerce, enterprises about the commerce legal interests & protection so that while framing the policies & strategic of business the decision making shall be on case. Unit: I- Constitutional Law of India * Preamble of Indian Constitution * Salient features of Indian Constitution * Fundamental Rights. * Fundamental Duties * Directive Principles of State Policy * Right of equality A-14 to 18 * Right to freedom A 19 to 22 * Rights to constitutional Remedies A-32 to 35 * Provisions relating to power and procedure of amending the constitution? * Tortious liability of Govt. for the Acts of this servants A.300 Credit Hrs Lecture Case Total Six One Seven 6 1 7

Unit: II- Definition of consumer protection * Consumer protection council * Objects of the central council * Objects of the State council Credit Hrs Lecture Case Total Four One Five 4 1 5

Unit: III- Establishment of consumer Disputes Redressal Agencies * Manure in which complaint shall be made * Procedure on admission of complaint Credit Hrs Lecture Case Total Two One Three 2 1 3

Unit: IV- Environment (Protection Act, 1986) * Introduction * Environment protection Measures in India. * Objects of the Act. * General Powers of Central Government. 33

* Environment Clearance and location of Industries. * Environment Audit. * The National Environment Tribunal Bill 1992. Credit Hrs Lecture Case Total Four One Five 4 1 5

Unit: V- Consumer Protection Act, 1986 * Shot title, Extent & Commencement of the Act * Objects & Reasons of the Act. * Subject matter of the Act * Consumer * Complainant when not a consumer * Consumer dispute * What is not a consumer dispute? * Who can make a complaint before a Consumer Forum? * Where complaint is to be filled? * How to file a complaint? * Farm of complaint. * Service * What does the term Service include? * What is not included in Service? * What does not amount to service? * Constitution, Procedure of functioning, aims & objects of Central & State consumer Protection Councils. Credit Hrs Lecture Case Total Nine One Ten 9 1 10

GRAND TOTAL : Text Book:

THIRTY CREDIT HOURS

1. Elements of Mercantile Law, Kapoor N.D., Sultan Chand & Sons 2. Business Legislation-II -Ishan Institute 3. The Consumer Protection Act 1986, BARE Act, Universal Law Publication 4. Practical Guide to Consumer Protection Law, Kaushal,Anoop K. Universal Law House 5. Consumer Protection Law, Myneni,S.R. Asia Law House

34

PG -112

Customer Relationship Management

Learning Objective: The basic objective of CRM provides the background information about the customer relationship management. CRM is increasingly gaining the importance among both academics and business practitioners. This module helps the management scholars gain a good grasp of what CRM concept & how it is implementing in the organization. Knowledge Expert: Expert

Unit 1: Introduction
CRM Definition, Evolution & Scope Importance of CRM, Types of CRM CRM Emerging Trends & Issue o Objective of CRM o Need of CRM o Benefits of CRM Credit Hrs: - Lecture Two Case Study One Total Three -

2 1 3

Unit 2: Insight into CRM

Key Principle of Relationship Mgmt. CRM, Marketing & Relationship Marketing Conceptual Framework of CRM CRM Process framework Techniques and Application to Manage Relationship o Acquisition Stage o Post Acquisition Stage o Acquisition cost Vs. Relationship Cost o Six stage Model of Relationship Credit Hrs: Lecture Five 5 Case Study One 1 Total Six 6 -

Unit 3: Tools of CRM

Effective CRM through Customer Knowledge Management o What is Knowledge Mgmt? o KM A Conceptual frame work & phases Data Warehouse o Data Mining, o Levels of data Mining The Aggregate Model or Macro level The Individual Model or Micro Level 35

Regain Mgmt. & Strategies CRM Programs o Continuity Marketing Prog. o Partnering Prog. o One To One marketing Prog. Lecture Case Study Total Nine One Ten 9 1 10

Credit Hrs: -

UNIT 4: Planning CRM Implementation Frame work for building CRM strategies Creating an organization structure for CRM rollout. o Value Discipline model o CRM Program life cycle o Strategy Planning & Development Process o Eight building Blocks of CRM Risk/ roadblocks in CRM Implementation Lecture Case Study Total Five One Six 5 1 6

Credit Hrs: -

Unit -5: CRM Measurement Introduction What Needs to be Measure o Attitudinal & behavioral loyalty o CRM Matrix Types of customer matrix o 3 approaches of KPI Development o Balance Score Card o Customer Score Card o Customer life cycle, Customer Migration Lecture Total Six Six 6 6

Credit Hrs: -

Unit 6: CRM in Services - Banking & Financial Services - Automobiles - IT - Telecom - Hotels - Organized Retails (Big Bazaar) etc. 36

Credit Hrs: -

Lecture Case Study Total

Six Two Eight

6 2 8

Unit 7: CRM in E-Business - Evolution of E-CRM, - 6 Es of E-CRM - E-CRM Architecture Credit Hrs: Lecture Total Unit 8: CRM & Globalization The PAST, PRESENT & FUTURE of CRM Changing Patterns of CRM solution in future Implication of Globalization on CRM The Global Account Manager as Political Entrepreneurs o Role Of Global Account Manager o Model of Boundary Spanning Behavior Credit Hrs: Lecture Four 4 Case Study One 1 Total Five 5 Text Book: 1. Customer Relationship Management by Mukesh Chaturvedi & Abhinav Chaturvedi , Excel Book 2. Customer Relationship Management by Sheth,Jogdush V , Tata Macgraw Hill Reference Books: 1. 2. 3. 4. 5. 6. Customer Relationship Management by Kumar.Alok , Biztantra Publication Customer Relationship Management by Ramana,Venkata V , Excel Books Customer Relationship Management by Sugandhi,R.K , New Age International Customer Relationship Management by Mohmed,Peeru H , Vikas Publication Customer Relationship Management by Inkmund,Willam G , John Wiley Publication Customer Relationship Management by Dyche,Jill , Pearson Education -

Two Two

2 2

37

PG-123 INDIRECT TAX LAWS Learning Objective: To gain expert knowledge of the principles of the laws relating to central excise customs and service tax. To acquire the ability to apply the knowledge of the provisions of the above-mentioned laws to various situations in actual practice. While covering the above laws, student should familiarize themselves with interrelationship of accounting with excise, customs and service tax and also the ethical consideration involved in the compliance of these laws. Level of knowledge: Advanced Knowledge Unit -1: Central excise Central Excise Act, 1944 and the related Rules Circulars and Notifications Central Excise Tariff Act, 1985 and the related rules. Credit hours: Lecture Four Case Four Total Eight Unit-II: Service Tax Circulars and Notifications. 4 4 8

Credit hours: Lecture Four 4 Case Four 4 Total Eight 8 Unit-III: Customs Customs Act, 1962 and the related Rules Circulars and Notifications Customs Tariff Act, 1975 and the related Rules Credit hours: Lecture Case Total Unit IV: VAT Definition Applications Records Circulars Credit hours: Lecture Case Total Four Four Eight 4 4 8

Four Four Eight

4 4 8

Total Contact Hours: 32 X 1.15 min. = 40 Hrs.

Text Book: Indirect Taxes ICAI 38

PG-114 E-BUSINESS

Learning Objectives:
Since we are in the age of electronic momentum, there is no business could shy away from its influence and implications. In order to contemplate this phenomenon with grace we have introduced this paper to give management scholars an edge and see them comfortable operating their respective business domains under his ever changing environment Unit-I : Introduction to E. Business Overview of e-Business What is E-commerce, Types of E-Business Benefits of E Commerce, Drawbacks and limitations of E Commerce Brief History of E-commerce B to B Models : Supply Oriented, Buyer Oriented, Intermediary Oriented Architectural framework of E-commerce Network Infrastructure for E-commerce Credit Hours: Lectures Total Unit: II : Mobile Commerce Six Six 6 6

Mobile Commerce: Introduction to mobile commerce, Frame required for mobile computing: Mobile computing Application Mobile Information Devices Wireless Application Protocols Introduction of Web Security Web Security, Firewalls & Transaction Security Threats, Firewalls & Network Security Three One Four 3 1 4

Credit Hours:

Lectures Case Total Unit-III : Electronic Payment

Overview of Electronic payments Digital Token based Electronics payment system Smart Cards, Credit Card, Debit Card Home Banking, Online Banking Emerging Financial Instrument Credit Hours: Lectures Four 5 Case Two 1 Total Six 6

39

Unit-IV : Net Commerce EDI Application in Business Legal Requirement in E-commerce Introduction of SCM (Supply Chain Management) CRM Issues in Customer Relationship Management Lectures Case Total Three One Six 5 1 6

Credit Hours:

Unit-V : Encryption : World Wide Web & Security Encryption, Secret Key Encryption, Public Key Encryption Virtual Private Network Information Technology Act-2000 Implementation Management Issues. Credit Hours: Lectures Case Total Four One Seven 4 1 5

GRAND TOTAL: THIRTY FOUR CREDIT HOURS

Reference Books: 1. 2. 3. 4. 5. 6. E-Business : Ravi Kalakota, Pearson Education E- Commerce, Bajaj, Kamlesh, Tata Mcgrawhill Book Company E-Commerce, Kalakota, Ravi Pearson Education E-Commerce, Murthy, C.S.V, Himalaya Publishing , E- Business and Workplace, Paul,Jakson, Vikas Publication Study Material : Ishan Institute of Management & Technology, G.Noida

40

PG- 115

ECONOMIC ENVIRONMENT OF BUSINESS

Objectives: - The primary objective of this course is to acquaint the students with Nature, Scope, Growth and emerging trends in Indian Economic Environment. Knowledge Level-Expert Unit 1:-An Introduction to Business Environment - Meaning of Business - Nature of Modern Business - Environment of Business a)Economic environment of business b) Non-Economic environment of business - Internal Environment - External Environment a)Micro & macro environment * Global Environment * Present Indian scenario Credit Hours: Lectures Total Three Three 3 3

Unit 2:-Privatisation and Disinvestment * Privatization: Nature and Objectives * Disinvestment programme in India * Disinvestment in PSUs; strategies & issues * Rang Rajan Committee on Disinvestment * Privatization and Market Friendly Approach *Privatization Experiments in some developing countries Credit Hours: Lectures Case Total Four Two Six 4 2 6

Unit 3:- Industrial Policy and Foreign Investment * Historical perspective * Rationale * Industrial Policy Resolutions of 1948 & 1956 * New Industrial Policy, 1991-Meaning and objectives * Appraisal of New Industrial Policy. * FDI Meaning, needs effects, determinants & Govt. policies Credit Hours: Lectures Cases Total Two Two Four 2 2 4 41

Unit 4:-Anatomy and Functioning of the Economy * Macro economics framework - basics * Theory of Income and Employment; - Classical & Keynesian approach * Consumption Function- Its importance and affecting factors * Investment Function- Methods of estimating the profitability of investment Projects * MEC schedule and Rate of Investment * Theory of Multiplier; Importance & leakages 4 models of multiplier * Product & Money Market Equilibrium- IS/LM model. * Supply creates own demand Credit Hours: Lectures Case Total eight Two Ten 8 2 10

Unit 5: Money & Capital Market * Composition, features and short comings of Indian Money Market &Capital Market in india. * Current capital market scenario * Shortcomings of money market in india and measures taken to strengthen it * IRDA-1951 * MRTP Act-1969 * FERA-1973 * FEMA-1999 * Consumer Protection Act-1986 * SEBI and Stock Market Regulations. Credit Hours: Lectures Total six six 6 6

Unit 6:- Globalization and MNCs and its impacts * Globalization- Meaning & definition, features; Ten Rules of globalization; India and Globalization; * Govt. measures towards Globalization; Its impacts on Indian Industry; Critical appraisal, Threats to Globalization. * Multinational Corporations - meaning & reasons for growth; MNCs & Indian economy problems brought by MNC. Features of MNCs * Role of Government in Business Activities * Development of entrepreneurship in India Credit Hours: Lectures Four Case Two Total Total

4 2 6 42

Unit 7:- Indias Monetary and Fiscal Policies * Monetary Policy * Instruments of monetary policy * Credit Control Policy of RBI * Role of Monetary Policy in a developing economy * Money Supply in India Fiscal Policy * Instruments of fiscal policy * Clamification & * Canons of Taxation * Role of Fiscal Policy in a developing economy * Incidence and Shifting of tax Credit Hours: Lectures Case Total Six Two Eight 6 2 8

Unit 8:-Balance of Payments & Exchange Rate Management * Balance of Payments * BOP on Current A/C and Capital A/C * Equilibrium in BOP, Causes of Disequilibrium in BOP & measures to correct Disequilibrium * Foreign Exchange Markets & Exchange Rate * Exchange Rate Determination Credit Hours: Lectures Total Three Three 3 3

Unit 9:-Multilateral Agreements * Multilateral trading system and its principles * What is MFN status? 1. Importance of MFN * GATT * WTO * SAARC * Regional Trading Groups * Trends in World Trade * UNCTAD * WTO and Indian economy Credit Hours : Lectures Seven Total Seven Unit 10:- CPI and Inflation * WPI AND PPI * Meaning types & effects and its determination * Importance * Budget- 2009-10 Credit Hours: Lectures Three Total Three

7 7

3 3 43

GRAND TOTAL: FIFTY SEVEEN CRADIT HOURS Text Books: 1. M. Adhikari, Economic Environment of Business,S. Chand 2. D. M. Mithani, International Economics, Himalaya Pub. 3. Mishra & Puri, Economic Environment of Business, Himalaya Publication Reference Books : 1. S.Chakra varty. Development of Planning: The Indian Experience , Oxford University Press 2. B.S.K.S. Chopra Business Environment, Willey Eastern 3. N. K. Sengupta, Government & Business 4. Bimal Jalan ,India's Economic Crisis, Oxford University Press 5. Sodersten & Reed, International Economics, Macmillan 6. H.G. Mannur, International Economics, Vikas 7. Dominick Salvatore, International Economics, John Ville 8. Gupta,C.B, Business Environment , Sultan Chand & Sons 9. Palivar. Economic Business environment, Pearson Education 10. Salim, Business Environment, Pearson Education 11. Mishra & Puri, Indian Economic, Himalaya 12Dutta & Sunaram, Indian Economic, S.Chand Publication Magazines & Journals: 1. Financial Express 2. Economic Times 3. Business World 4. Journal of Economic Survey 5. Journal of Economic Theory 6. Yojna 7. Quarterly Economic Report. Study Materials: 1. IGNOU Study Material for PGDBM

44

PG- 116 ENTERPRENEURSHIP & SSI MANAGEMENT Learning Objective : The Course aims to acquaint the students with the process of setting up a business enterprise and principles specific to the management of a small business in Indian Context and to make aware about problems of public enterprise management. Knowledge Level: Good Unit - I : Introduction to Entrepreneurship Definition & Concepts Entrepreneurship in Developing Economy Entrepreneurship as a process Entrepreneurship values and attitudes Entrepreneurship Characteristics Credit Hours: Lectures Three 3 Total Three 3 Unit - II : Entrepreneurial motivation and barriers to Entrepreneurship Motivation process Entrepreneurial motivation Motivating factors Classification of entrepreneurs Economic barriers - Non- Economic barriers - Personal barriers Credit Hours: Lectures Six 6 Case One 1 Total Seven 7 Unit - III : Small Scale Business Meaning of Small Scale Industry Structure & Organisation Pattern Role of SSI Concept of Small Scale Business Credit Hours: Lectures Four 4 Case One 1 Total Five 5 Unit - IV : Stages for Starting a Small Scale Industry Establishment of a tentative industrial unit Preliminary information stage Project Report Preparation Stage Project Appraisal Stage Implementation Stage Maintenance Stage Promotional Stage Credit Hours: Lectures Eight 8 Cases Two 2 Total Ten 10 45

Unit - V : Institutional Support for new venture Role of Small Firm in the National Economy National Policies for small business development Types of Govt. & Non- Govt. assistance Credit Hours: Lectures Three 3 Case One 1 Total Four 4 Unit -VI : Women Entrepreneur Concept, Function, Role & Growth Problems of Women Entrepreneur Selection of Industry Suggestions for development of women entrepreneur Role of women association Credit Hours: Lectures Six 6 Case One 1 Total Seven 7 Unit - VII: Problems of New Ventures Basic Concept of Problem of new enterprises Financial Problems Administrative Problems Marketing Problem Production Problems Credit Hours: Lectures Five 5 Case One 1 Total Six 6 GRAND TOTAL: FOURTY TWO CREDIT HOURS Text Books: 1. Enterpreneur Development, Satish Taneja & S. L. Gupta , Golgotia Pub. 2. Management of Small Scale Industries, I.S.Malhotra & Dr. S.L. Gupta Reference Books: 1. Entrepreneurship Development by, Khanka, S.Chand 2. Entrepreneurship & Small Scale Business by Gupta & Khanka, Sultan Chand 3. Enterpreneurship Development in India, Dr. C.B.Gupta & Dr.N.P. Srinivashan 4. Entrepreneurship by Charantimath, Pearson Education 5. Entrepreneurship Development Small Business Enterpreses, by Hisrich,Robert D., TMH 6. Fundamental of Entrepreneurship by Nandan,H, PHI 7. New Venture Strategies, Karl H. Vesper, Prentice Hall 8. The Small Business Case Book, Sue Birley, Macmillan 9. Entrepreneurial Change in Indian Industry, R. A. Sharma, Sterling 10. The Rise and Decline of Small Firms, Jonathan Bosewell, Gorge Allen & Unwin 11. Administration in Public Sector, Harold F. Gortner, John Willey 12. Studies in Management of Government Enterprise, Richard J. Horn, Martinus Nijhoff Pub.

46

Journals & Magazines: 1. Vikalp 2. HR Review 3. Business Today 4. Business Week 5. Personnel Management 6. OD 7. Management Stream 8. Vinimay Study Materials : 1. IGNOU Study Materials for MBA 2. AAI-DU Study Materials for MBA

47

PG-117 FINANCIAL MANAGEMENT

Learning Objective: This paper dwells on the broad framework of financial decision making and possible mechanism of raising adequate funds timely and at least cost. Also this paper focuses on analyzing the means to use the funds in such a manner by striking equilibrium on the financial solvency. KNOWLEDGE LEVEL: EXPERT UNIT I: INTRODUCTION OF FINANCIAL MANAGEMENT Nature and Scope of Financial Management Functions of Financial Management Importance of Financial Management Objectives of Financial Management Financial Goal: Profit Maximization Vs Wealth Maximization Role of Financial Manager Credit Hours: Lecture Case Study Total UNIT II: CAPITAL STRUCTURE Meaning of Capital Structure Pattern of Capital Structure Importance of Capital Structure Factors determining Capital Structure Credit Hours: Lecture Case Study Total UNIT III TRADING ON EQUITY Meaning of Trading on Equity Objective of Trading on Equity Types of Trading on Equity Importance of Trading on Equity Limitations of Trading on Equity Credit Hours: Lecture Case Study Total Two One Three 3 1 4 Three One Four 4 1 5 Two One Three 3 1 4

48

UNIT IV: CAPITAL GEARING Meaning of Capital Gearing Types of Capital Gearing Importance of Capital Gearing Capital gearing & Trade Cycle Credit Hours: Lecture Case Study Total UNIT V: LEVERAGE Meaning of Leverage Financial Leverage Operating Leverage Combined Leverage Credit Hours: Lecture Case Study Total UNIT VI: COST OF CAPITAL Meaning of Cost of Capital Importance of Cost of Capital Cost of Debt Cost of Preference Share Capital Cost of Equity Share Capital Cost of Retained Earnings Weighted Average Cost of Capital Four One Five 5 1 6 Two One Three 3 1 4

Credit Hours: Lecture Case Study Total UNIT VII: DIVIDEND POLICY Meaning of Dividend Types of Dividend Objectives of Dividend Dividend Policy Types of Dividend Policy Factors affecting Dividend Policy Credit Hours: Lecture Case Study Total

Four One Five

5 1 6

Two One Three

3 1 4

49

UNIT VIII: CAPITAL BUDGETING Meaning of Capital Budgeting Importance of Capital Budgeting Kinds of Capital Budgeting Scope of Capital Budgeting decision Process of Capital Budgeting decision Capital Budgeting appraisal methods- Pay-back Method - Rate of Return Method - Present Value Methods: NPV, PVI, IRR Credit Hours: Lecture Case Study Total Seven One Eight 8 1 9

TOTAL CREDIT HOURS: FORTY TWO SUGGESTED READINGS

TEXT BOOKS: 1.) Financial Management, S. N. Maheshwari, Sultan Chand Publications, New Delhi 2.) Financial Management, J. K. Singh, TMH Publications REFERENCE BOOKS: 1.) Financial Management, Khan & Jain, Tata McGraw Hill, Delhi 2.) Financial Management, I. M. Panday, Vikas Publishing House, Delhi 3.) Financial Management, V. K. Bhalla, Khosla Publications, Delhi 4.) Financial Management, C. Prasanna, Tata McGraw Hill, Delhi 5.) Fundamentals of Financial Management, Van Home, C. James, PHI 6.) Financial Management, Stephen H. Archer, John Wiley, Delhi 7.) Management of Finance, Gitman Lourence J, Harper & Raw, New York JOURNALS & MAGAZINES: 1.) Chartered Financial Analyst 2.) Case Folio 3.) Applied Finance 4.) Projects & Profits STUDY MATERIAL: 1.) CA Final Course, ICAI, Delhi 2.) CFA (Level 1) Course, ICFAI, Hyderabad 3.) AIMA-CME, PGDBM Programs, New Delhi 4.) IGNOU Course Material for MBA

50

PG- 118 FOREIGN LANGUAGE French Language: Unit-1 Introduction to French Emphasis is on pronunciation, Basic Grammar and Vocabulary. Students engage in simple reading, writing and Conversation. The culture of the French language is presented through stories, Films, music and current events. Credit Hours: Lectures Six 6 Practices Six 6 Total Twelve 12 Unit:-2 Standards & Benchmarks Addressed: Communication: Students communicate in a language other than English. Culture: Students develop cultural understanding and demonstrate practices Appropriate to the culture(s) in which the language is used. Credit Hours: Lectures Three 3 Practices Five 5 Total Eight 8 Unit-3 District Assessments and How Proficiency is Determined: District foreign language assessments writing, speaking and culture. Proficiency on the District foreign language assessments is determined by rubrics, Exemplars and proficiency descriptors. Credit Hours: Lectures Six 6 Practices Ten 10 Total Sixteen 16

GRAND TOTAL: THIRTH SIX CREDIT HOURS

Reference Materials: 1. Bon voyage Glencoe, McGraw Hill, 2005 2. Foreign Language Learning Scenario Assessment Packet.

51

German Language Unit-1 Introduction to German: The development of intermediate language skills. Emphasis is on conversation for every day use, reading, composition, vocabulary building, more advanced grammar concepts, and culture. Credit Hours: Lectures Four 4 Practices Six 6 Total Ten 10 Unit-2 Standards & Benchmarks Addressed: Communication: Students communicate in a language other than English. Culture: Students develop cultural understanding and demonstrate practices appropriate to the culture(s) in which the language is used. Credit Hours: Lectures Three 3 Practices Six 6 Total Nine 9 Unit-3 District Assessments and How Proficiency is Determined: District foreign language assessments listening, reading, writing, speaking and Culture Proficiency on the District foreign language assessments is determined by rubrics, Exemplars and proficiency descriptors. Credit Hours: Lectures Four 4 Practices Six 6 Total Ten 10 Unit-4 Course Organization: Units covered include: Wellness; Rural & Urban Contrasts; Fashion; Vacation Plans; Personal Interests; and Family Celebration Credit Hours: Lectures three 3 Practices four 4 Total Seven 7

GRAND TOTAL: THIRTH SIX CREDIT HOURS

Reference Materials: 1. Komm Mit 2 Holt, Rinehart and Winston 2. Komm Mit 3 Holt, Rinehart and Winston

52

PG- 119 HUMAN RESOURCE PLANNING AND DEVELOPMENT Learning Objectives: The scope of the course includes three aspects: a. Human Resource Planning b. Human Resource Development, & c. Organisation Development. The course enables the participants to understand macro and micro aspects of human resource planning and thereby helps to establish sound human resource planning at micro level. The course encourages the participants to learn about various tools and techniques used for developing people and to acquaint them with the importance, need and process of organisation development. Knowledge Level: Good Unit - I : HRP Concept of Human Resource Planning (HRP) Factors influencing HRP - external and internal. Objectives & need of HRP Assessment of HR needs in an organization Demand forecasting techniques Forecasting of supply Process in Human Resource Planning Guidelines for effective HRP Lectures Cases Total Six Two Eight 6 2 8

Credit Hours :

Unit - II : Job Analysis & Job Design Concept of Job analysis, objectives Job Description, job specification Concept of Job Design, Systematic approaches Methods of Job design Significance of job design

Credit Hours :

Lectures Five 5 Cases Two 2 Total Seven 7 Unit - III : Modern Hiring Techniques of Managerial Personnel Steps in Selection process Recruitment practices in India Selection in India Interview process & Interviewing skills Credit Hours Lectures Six Cases Two Total Eight

6 2 8 53

Unit - IV: HRD Philosophy of HRD Strategic HRD HRM & HRD- a comparative analysis Mechanism & Instrument of HRD HRD practices in Indian Industries Issues in HRD and emerging trends Credit Hours : Lectures Cases Total Unit - V: Evaluating HRD Six Two Eight 6 2 8

HR Accounting & Audit HRIS Personnel research and search type Bench Marking Organizational Learning Achieving Organizational effectiveness and excellence : Six 6 Two 2 Eight 8 CREDIT HOURS

Credit Hours

Lectures Cases Total GRAND TOTAL : FOURTY SIX

Text Book : 1. Personnel Management, Flippo, McGraw Hill Reference Books : 1. Personnel; Strauss & Sayles; PHI 2. Personnel Mangement & Industrial Relations; Dale Yoder, PHI 3. Personnel Mangement & Industrial Relations; Davar; Vikas Publication 4. Designing HRD System; Ishwar Dayal; Concept 5. HRD in New Economic Environment; Rao, Silveira et. At.; TMH 6. Evaluation: A tool for Improving HRD Quality : Dixon; S. Chand & Co. 7. Organisation Development; French & Bell; PHI Journals & Magazines : 1. Harward Business Review 2. Business World 3. Business Today 4. Vinimay 5. HR Review 6. Management Stream 7. Personnel Management 8. OD Study Materials: 1. IGNOU Study Materials for MBA Course 54

PG-120

HRD in New Millennium

Learning Objective: The objective of this course is to learn about the concepts of Human Resources Development in New Millennium. Knowledge Level- Good

UNIT-1 INTRODUCTION TO HRDNM HR- Strategy 4 Es in Management Work Attitude Cost Benefit Analysis for HRM Career Management Today Credit Hours : Lecturer Cases Total Three One Four 3 1 4

UNIT-2 KNOWLEDGE MANAGEMENT The Bridge:- Between Human Resource Management and Knowledge Management Virtual Team in the Knowledge Society Health Care Sector in Knowledge Society Harnessing tacit Knowledge in the Organization Challenges for HR Professionals in the Knowledge Driven Era Appraisal Performance in the Knowledge Society Credit Hours : Lecturer Cases Total Three Two Five 3 2 5

UNIT-3 OUTSOURCING The emerging trend of outsourcing HR- Functions. Image Processing through HR-Outsourcing HR outsourcing at the functions- crossroads Revisiting the BPOs HR issues in BPO Indian BPOs Unionism & Representation. Four Myth of People Management Credit Hours : Lecturer Cases Total Three Two Five 3 2 5

55

UNIT-4 WORK LIFE OF HR Quality of Work Life as HR Strategy Wanna be happy at work place Dull at the work place Business Etiquette or Back to Basics? Credit Hours : Lecturer Cases Total Two One Three 2 1 3

UNIT- 5 INDIVISUALS IN THE ORGANISATION New Employee Practices Employment branding a conceptual framework. Making of employees brand. The relevance of Human intellect & Energies. Employees brand, image with HR appeal. Credit Hours : Lecturer Cases Total Three Two Five 3 2 5

UNIT-6 RETAINING STAR EMPLOYERS Ten trends:- Imparting Retention. In defense of long term employment Strategies for retaining employees. Talent retention: - Business gotta make work passionate Credit Hours: Lecturer Three 3 Cases One 1 Total Four 4 UNIT-7 EMPLOYERS EMPOWERMENT Creating the empowerment Employee empowerment Employee empowerment and culture dimensions Employment 2010 Temping today and beyond Temping in India Beware of hiring Temps. Credit Hours : Lecturer Cases Total Three Two Five 3 2 5

UNIT-8 VALUE BASED MANAGEMENT Introduction Value based management and the multi-dimensionality Value based management and Indian perspective 56

Creating Human Capital: Mahamantra for Effective Globalization HRD and E Management: Some Key Issue Customer Focused Training Enhancing Organizational Commitment among Employees Role of HR Practice Three Two Five 3 2 5

Credit Hours : Lecturer Cases Total

UNIT-9 WOMEN AND HR Introduction Changing Frozen mould:- Women Perspective Women in power Why Indian firms are struggling with general diversity Changing Role of Woman at Workplace Women Entrepreneurship An Emerging Economic Indicator Women Leadership Potential Credit Hours : Lecturer Cases Total Three One Four 3 1 4

GRAND TOTAL: FOURTY CREDIT HOURS Reference books: 1. B.Taylor & G Lippitt, Management Development & Training handbook. 2. William E Blank, Hand book for Developing Competency based training Programme. 3. Peter Druker: - Management: Allied pub. 4. William G Dyer, Team Building:- Addism Welly publishing company 5. France, Haribe Managing Knowledge workers, John Wiley & Sons. 6. Ganesh, Natraj & Sanshya, Shekhar, Knowledge Management- TMH JOURNALS 1. ICFAI Journal- HR 2. Business week

57

PG-121 HUMAN RESOURCE MANAGEMENT Learning Objective: The objective of this course is to sensitize students to the various facts of managing and developing skills of people as well as practices of human resource management because organizational efficiency is largely dependent on the contribution made by the member of the organization. Knowledge Level-Expert Unit 1: Basic Perspective of HRM Concept, origins, Features of HRM Objectives & Ethical Issues in HRM HR policies of different Organizations Immediate context of HRM Challenges faced by HRM 3 1 4

Credit Hours:

Lectures Three Case One Total Four Unit 2: Organizing the HR functions

Organization structure, Hierarchy of Organization Structure Organizing the HR functions Core competencies of HR managers Outsourcing the HR functions

Credit Hours:

Lectures Three 3 Case Two 2 Total Five 5 Unit - III: Human Resource Planning Strategic HR HR planning .needs, process HR Accounting, HR Audit, HRIS Job Analysis, process, and Methods of data collection Job Design-Factors, technique Credit Hours: Lectures Three 3 Case One 1 Total Four 4 Unit - IV: Acquisition of Human Resource Recruitment concept, Sources & Methods Systematic Approach to recruitment Recruitment Policy Comparative Analysis of past and Present Recruitment Trends 58

Selection, process, types of Test, Employee Interview Barriers to effective selection Placement & Induction in Indian Industry Lectures Case Total Four One Five 4 1 5

Credit Hours:

Unit V: DEVELOPING HUMAN RESOURCE Concept of Training, objectives & Importance Systematic Approach & Methods Designing a Training Programme Evaluating Training Effectiveness Management Development, Importance Organizational approaches to Management Development Career Planning Credit Hours : Lectures Case Total Six One Seven 6 1 7

Unit VI: Appraisal & Job changes Meaning, Importance of performance appraisal Appraisal process & techniques Concept of Promotion, transfer & Demotion Absenteeism & Labor Turn over Credit Hours : Lectures Cases Total Five One Six 5 1 6

Unit -VII: Employee Compensation Management Objectives of Compensation Planning Factors affecting pay structure Salaries & Wages, Types Payment system In India Incentives, types Employee benefits Lectures Five 5 Cases One 1 Total Six 6 Unit VIII: Managing Industrial Relation Industrial Relations and Industrial Disputes Trade Unions Collective Bargaining Workers Participation in Management 59 Credit Hours:

Quality Circle Discipline & Grievance procedures: Definition, disciplinary procedure, grievance procedure

Credit Hours:

Lectures Six 6 Case One 1 Total Seven 7 GRAND TOTAL: FOURTY FOUR CREDIT HOURS Text Book 1. Managing Human Resource, Arun Monappa, PHI, Delhi 2. Human Resource Management, Saiyadain Mirza, Tata Mc Graw Hill, N. Delhi. 3. Personnel Management, Edwin B. Flippo, Mc Graw Hill Publications, New York 4. Human Resource Management, Gupta,C.B : Sultan Chand & Sons Reference Books 1. Human Resource Management by, Prasad,L.M, Sultan Chand 2. Fundamental of Human Resource Management by Decenzo,David, Wiley Pub. 3. Human Resource Management by Khanka,S.S, Sultan Chand 4. Human Resource Management by Aswathappa,K, TMH Pub 5. Human Resource Management by Aquinas,P.G, Vikas Publication 6. Human Resource Management by Dessler,Garry, PHI 7. Human Resource Management by Sharma,R.C, Galgotia Publication 8. Human Resource Management by Snell,Scott, Thomson Learning 9. Fundamental of Human Resource by Noe,Raymodn A, TMH Pub 10.Human Resource Management by PAttanaik,Biswajeet, PHI Pub 11. Human Resource Management by Bearadwell,Jain, Macmillan Pub 12. Personnel/ HRM by Bhatia,S.K, Deep & Deep Pub 13. Introduction to HRM by Curie,Donald, Pinnacle Publication 14. Human Resource/Human Resource by Dwivedi,R.S, Galgotia Publication Journals & Magazine 1. Management & Labour Studies, XLRI, Jamshedpur 2. Indian Journal of Training and Development, Indian Society for Training and Development, N. Delhi. 3. Personnel Today, NIPM, Calcutta 4. Human Resource Management Journal, Industrial Relations Services, England 5. HRM Review 6. Human Capital 7. Global CEO 8. Project & Profit

60

PG- 122 INDIAS FOREIGN TRADE AND EXIM POLICY Learning Objective: The course aim to impart knowledge of International Trade Theory and its policy as well as balance of payment, International monitoring system and Exim policy. Knowledge Level: Expert UNIT -1: EXECUTION & ORGANISATION OF EXPORT FIRM Nature of Export Firm Setting an Export Firm Procedure of Allotment of importer - Exporter Registration of Export Firm -Under Sales Tax Law -Under Control Excise Law -With Export Promotion Council/Commodity Board Credit Hours: Lectures Four 4 Cases One 1 Total Five 5 UNIT - II: PROCESSING OF AN EXPORT ORDER Nature of Export order Export, Agreement and Export Contract Planning For Execution of the export order Procurement of input Supplies Source of Supplies Factors effecting selection of the supplier Planning Import of Goods Import Restrictions Reservation of Shipping Spaces Credit Hours: Lectures Six 6 Cases One 1 Total Seven 7 UNIT-III: EXPORT FINANCE Nature of Export Finance General Guidelines to the banks for export finance Maximum permissible bank finance Pre-shipment Finance Classification of export finance Documentation formalities for packing credit ECGC Formalities Pre-shipment credit in foreign currency (PCFC) Export- Import Bank on India 61

Credit Hours:

Lectures Cases Total

Four One Five

4 1 5

UNIT-IV: LEBELLING, PACKAGING, PACKING AND MARKETING

Labelling Function Packaging and Packing Function of Packaging Dimensions for Packing Boxes Containers for transportation of export cargo Environment Requirement Pre Shipment Inspection Lectures Cases Total Three One Four 3 1 4

Credit Hours:

UNIT-V : QUALITY MANAGEMENT SYSTEM

Nature of Quality System Benefits of the Quality System Quality Management System ISO 9000 :2000 Elements of QMS. India Exports and ISO 9000 Procedure for Certification under ISO 9000/ is 9000 Lectures Cases Total Three One Four 3 1 4

Credit Hours:

UNIT-VI : EXPORT IMPORT AND FACILITIES Duty Drawback Duty Free replenishment Certification Duty Entitlement Pass 600 Air Fright Subsidy on Horticulture & Floriculture Air Freight Subsidy on Horticulture & Floriculture Facilities offered by the spice board Facilities provided by the APEDA Credit Hours: Lectures Cases Total Four One Five 4 1 5

62

UNIT-VII : IMPORT PROCEDURE Import of Unrestricted Items Import of Restricted Items Import of Capital Goods Import Under Duty Exemption Scheme Application Fee for Import Licenses Procedure for customer Clearance Levy of Custom Duty Cargo Landing & Demurrage Charges Import of Commercial Safety Credit Hours: Lectures Cases Total Unit-VII : EXPORT OF SERVICES

Four One Five

4 1 5

Nature of Services Tradable Services Definition of Services Exporters Modes of Export Services Trends in Export of Services Marketing Penetration Strategy Exchange Control Regulation and Services Export

Lectures Four 4 Cases One 1 Total Five 5 GRAND TOTAL: FOURTY CREDIT HOURS Text Book: 1. Export Management By Khurana,P.K , Galgotia Publication Reference Books: 1. Export Management by Kapoor,D.C , Vikas Publication 2. International Trade and Export Management by Cheurnilam,Francis , Himalaya Publication 3. Export Marketing by Rathor & Rathor , Himalaya Publication 4. International Business Environment & Management by Bhalla,V.K , Anmol Publication. 5. Essential of Export Marketing, by Chunawalla,S.A , Himalaya Publication 6. International Business Environment by Cheurnilam,Francis , Himalaya Publication 7. International Business by Hill , TMH 8, International Trade, Verma,M.L, Vikas Publication Journals: 1. Journal of International Management 2. Journal of Business Strategy 3. Journal of Environmental Law 4. Journal of Economics & Econometrics 5. Journal of Social & Economic Policy 6. International Journal of Economic Research 7. International Journal of Applied Business 63

Credit Hours:

PG- 113 DIRECT TAX LAWS Learning Objectives: In the scheme of our national economy and direct taxes occupy a very important place. Taxation is not merely considered as a tool to raise revenue but the government is effectively utilizing it as a lever to direct the flow of our scarce resources in the desired channel of investment. A management graduate is vitally concerned with the subject of taxation. Knowledge Level : Good Unit - I : Income Tax & Definitions Residential Status and Tax Incidence Income From House Property Income Exempt from Tax Income Exempt under Sec. 10, Sec 11, See 12, Sec 13 A Special provisions in respect of newly Established industrial undertakings in FTZ Special provisions in respect of newly Established 100% EOU Definitions Credit Hours : Lectures Cases Total Seven Two Nine 7 2 9

Unit - II Income from salary Income from Business Capital Gain Income from other sources Calculation of Gross Total Income Deductions from Gross Total Income Credit Hours : Lectures Total Six Six 6 6

Unit - III Clubbing of Income Set off of any carry forward of losses Income escaping assessment Rectification of Mistakes Penal Provisions Credit Hours : Lectures Five Cases Two Total Seven

5 2 7 64

Unit IV Filing of Return Income Tax Return TDS Return Credit Hours : Unit - V Advance Payment of Tax Tax Deduction at Source Credit Hours : Lectures Case Total Two One Three 2 1 3 Lectures Total Three Three 3 3

Unit -VI : Central Excise Act Liability of Central excise duty Classification of Goods Valuation under Central Excise MODVATE-Basic Concepts Excise and Small Scale Industries Credit Hours: Lecture Case Total Unit - VII : Customs Act Introduction to Customs Duty Valuation for Customs Duty Procedure for Import & Export Baggage, Courier, Postal Articles and Stores Export Incentives Credit Hours: Lecture Five 5 Case One 1 Total Six 6 GRAND TOTAL: FOURTY CREDIT HOURS Text Book: 1. Direct Taxes, Dr. Singhania V. K., Taxmann, New Delhi 2. Indirect Taxes, Dr. Singhania V. K., Taxmann, New Delhi Five One Six 5 1 6

65

Reference Books : 1. Bare Acts 2. Indirect Taxation, Dinkar Pagare, Sultan Chand & Sons 3. Indirect Taxation, V. Balachandran, Sultan Chand & Sons 4. Tax Laws, Dinkar Pagare, S. C. & Sons 5. Business Taxation, Dinkar Pagare, S. C. & Sons Journals & Magazines : 1. The Chartered Accountant 2. The Chartered Financial Analyst 3. Report of Central Govt. Budget 4. Economic Times 5. Financial Express 6. State Govt. Annual Budget Reports Study Material: IGNOU Study Materials for MBA

66

PG- 124 INDUSTRIAL MARKETING Objectives: The objective of this course is to lay a foundation for an understanding of the complex dimension of the industrial marketing. Knowledge Level: Good Unit - I : Nature of Industrial Marketing Introduction : Industrial Marketing Industrial Versus Consumer Marketing Management Industrial Marketing Defined Contrasting Industrial and Consumer Marketing Economics of Consumer Demand The Reseller's Market Industrial Marketing Concept Organisational Customers - Governmental Agencies & Institutions Classifying Industrial Products Unique Characteristics of Organizational Procurement Credit Hours : Lectures Cases Total Seven Two Nine 7 2 9

Unit - II : Strategy Formulation in the Industrial Market Strategic Planning in the Industrial Market Managing the Development of Strategic Planning Strategic Planning Process Marketing's Role in the Strategic Planning Process Developing Marketing Strategy Role of Marketing Research in Strategic Decision Making Basis for Segmenting Industrial Marketers Evaluating Potential Segments Decision Support Systems and their use in Market Segmentation Credit Hours : Lectures Cases Total Seven Two Nine 7 2 9

Unit - III : Formulating Channel Strategy Role of Distributors Dual-Channel Strategies Choosing the Right Distributor Manufacturers' Representatives Participation of Reps in the Industrial Market Other Channel Participants Maintaining Indirect Channel Effectiveness 67

Relationship of Logistics and Physical Distribution Physical Distribution and Marketing Strategy *Total-cost Approach Overall Contribution of Marketing Logistics Credit Hours : Lectures Cases Total Seven Two Nine 7 2 9

Unit IV : Formulating Marketing Communication Planning Industrial Selling Environment Managing the Industrial Sales Force Planning for Sales Force Development Organizing the Sales Force Controlling Sales Force Activities * Future of Sales Force Strategy Use of Advertising in the Industrial Market Industrial Advertising Media Use of Sales Promotion in the Industrial Market Use of Publicity in the Industrial Market Developing the Industrial Promotional Program Appropriating Advertising Funds Developing Message Strategy Developing the Media Plan Evaluating the Advertising Plan Integrated Promotion Plan Credit Hours : Lectures Cases Total Seven Two Nine 7 2 9

Unit -V : International Industrial Marketing Case for International Marketing International Marketing Environment Forms of International Market Entry International Adaptation of Conventional Marketing Strategies Credit Hours : Lectures Case Total Four One Five 4 1 5

GRAND TOTAL : FOURTY ONE CREDIT HOURS Text Book: 1. Industrial Marketing - Analysis, Planning and Control; Robert, Brierty, Betty Reeder, PHI

68

Reference Books: 1. Marketing Management - Planning, Implementation and Control, V. S. Ramaswamy & S. Namakumari 2. Advertising and Sales Promotion Techniques in Rural India, M. M. Anand 3. Priciples of Marketing, P. Kotler, PHI, Delhi 4. Effective Distribution in Rural Markets, V. S. Ramaswamy, Indian Manager 5. Industrial Marketing , Hill, Richard, AITBS Publication 6. Industrial Marketing , Havaldar,Krishan K, Tata Mac Graw Hill 7. Industrial Marketing , Ghosh,P.K, Oxford Publication 8. Industrial Marketing, Mukherjee, Excel Books Journals & Magazines 1. Harward Business Review 2. Business Today 3. Business World 4. Indian Journal of Marketing 5. Vikalp 6. Vinimay 7. Management Stream 8. Marketing Management Study Materials : 1. IGNOU Study Materials for MBA 2. AAI-DU Study Materials for MBA 3. Annamalai University Study Materials for MBA

69

PG- 125 INDUSTRIAL PSYCHOLOGY Learning Objective: The main objective of this module is to make students aware about psychology of organization affecting inner or outer factors. Knowledge Level: Good Unit - 1 : Introduction to Industrial Psychology & its basic concepts Back Ground of Industrial Psychology in India Definition of Industrial Psychology Industrial Psychology & General Psychology Nature of Industrial Psychology Contribution of Industrial Psychology Scope (Areas) of Industrial Psychology Objectives & Importance of I.P. Hurdles and problems of I.P. Basic concepts of Industrial Psychology Credit Hours : Lectures Six 6 Case Two 2 Total Eight 8 Unit - II : Methods & Foundations of Industrial Psychology Chief Methods of I.P. Psychological Tests - Intelligence Test - Clerical Test - Personality Test - Mechanical Ability Psychological & Social Foundations of I.P. Economic Foundations of I.P. Human Factor in Industry Organisation Behaviour & Human Relations Industry Individual Differences Credit Hours : Lectures Cases Total Eight Two Ten 8 2 10

Unit - III : Vocational Guidance & Personnel Selection Occupational Information Application Blanks & Interviews Employees' Counseling Engineering Psychology Motion & Time Studies Industrial Fatigue & Boredom/Monotony Credit Hours : Lectures Six 6 Case Two 2 Total Eight 8 70

Unit - IV : Industrial Accidents & their Prevention Definition Causes & Consequences of accidents Prevention of accidents & measures Statutory provisions for worker's safety Approaches to industrial accidents & safety campaigns Credit Hours : Lectures Case Total Five One Six 5 1 6

Unit - VI : The Motivation/Moral & Working Environment in Industry * Physical aspects of Industrial Environment Motivation, Morale & Productivity in Industry Attitudes & Job Satisfaction Supervision & Leadership Performance Appraisal Psychological Aspects of Labour Relations Credit Hours : Lectures Case Total Six One Seven 6 1 7

Unit VII : Theory of Motivation & Leadership Theory of Motivation Maslow Mcclellands Herzbergs Vroom Valence Porter & Lawyer Model Adam Equity Theory Theory of Leadership Blakes & Monton Reddins Credit Hours : Lectures Cases Total Six Two Eight 6 2 8

GRAND TOTAL: Text Book:

FOURTY NINE CREDIT HOURS

1. Industrial Psychology BY Ghosh,P.K , Himlaya Publication 71

Reference Books : 1. Organisation Behaviour by D. D. Sharma; Sultan Chand & Co. 2. Organisation Behaviour by Uma Shekharan 3. Industrial Psychology, its theoretical & social function by Blum M. L. & Naylor G.C.; CBS Publishers & Distributors 4. Personnel Psychology, Miner J.B. 5. Industrial Psychology, M.S. Vibles 6. Industrial Psychology, N. R. Chatterjee 7. Applied Motion Study, Gilbreth & Gilbreth 8. Occupational Information, Dale S. Beach 9. Theory of Human Motivation, A. H. Maslow 10. Handbook of Social Psychology, G W Allport Journals & Magazines : 1. 2. 3. 4. 5. 6. 7. 8. Harward Business Review Bombay Psychologists, Bombay Journal of Applied Psychology Indian Journal of Psychology, Delhi & Bombay Journal of Indian Institute of Personnel Mgt., Calcutta OD Vinimay Vikalp

Study Materials : 1. IGNOU Study Materials for MBA

72

PG- 126 INSURANCE MANAGEMENT & RISK MANAGEMENT

Learning Objectives: To impart knowledge to student regarding the theory and practice of Insurance Management & Risk Management. Knowledge Level: Good Unit-1 : Introduction to Risk Meaning of risk and uncertainty Classification of Risk Management of Risk Risk management and Insurance Management Credit Hours: Lectures Two Case One Total Three Unit-2 : Introduction to Insurance Meaning and nature of Insurance business Function of Insurance Type of Insurance Benefit of Insurance Insurance Regulatory and development Authority Privatizations of Insurance Business in India Credit Hours: Lectures Three Case Two Total Five Unit-3 : Principle and Practice of Insurance

2 1 3

3 2 5

Fundamental Principle of General & Life Insurance Insurance contract General Insurance companies- classes of Policies Life Insurance company- classes of Policies Management of Insurance Organisation Assets and liability management Lectures Case Total Four Two Six 4 2 6

Credit Hours:

Unit-4 : Technical aspect of Insurance Underwriting Fire Insurance, Marine Insurance Miscellaneous Insurance Social security schemes 73

Group Insurance Actuarial valuation Credit Hours:

Lectures Case Total

Four Two Six

4 2 6

Unit-5 : Legal Framework The life Insurance corporation Act 1956 The General Insurance Business Act 1972 The Motor Vehicles Act 1939 Credit Hours: Lectures Case Total Unit-6 : Re-Insurance Meaning and definition Objective and types of Re-Insurance Double Insurance Credit Hours: Lectures Two Case One Total Three

Three Two Five

3 2 5

2 1 3

Unit-7 : Insurance Business environment in India Indian Insurance Industry Regulation of Insurance business in India Accounting and Taxation Aspects Credit Hours: Lectures Three Case Two Total Five Unit-8 : Business Strategic Planning Financial Management in Insurance companies BPO and Insurance -Introduction -Outsourcing defined -Types and advantages of out sourcing Credit Hours: Lectures Two Case One Total Three Unit-9 : Miscellaneous Insurance National Agricultural Insurance Property Insurance Health Insurance Aviation Insurance Workmens compensation Insurance Fidelity Guarantee Insurance

3 2 5

2 1 3

74

Credit Hours:

Lectures Case Total

Three Three Six

3 3 6

GRAND TOTAL:

FOURTY TWO CREDIT HOURS

Text Book:1. DIRM course materials (All four Modules) 2. Principles and Practice of Insurance -Dr. P.Periasamy, Himalaya Publication Reference Books:1. Insurance and Risk Management - Dr.P.KGupta ( Himalaya Pub.House) 2. Insurance -Dr.Julia Holyoake/ Bill Weipers( CIB Publising) 3. IRDA Bulletin.

75

PG-127 INTERNATIONAL BUSIENSS ENVIRONMENT Learning Objectives: The main aim of this subject is to make students aware about international business and its various affecting factors. Unit - I: Introduction & Trade Theories * Introduction * Nature and Significance of International Business Environment * Theories of International Business; - Mercantilists Version - Absolute Cost Advantage - Comparative Cost Advantage - The Standard Theory of International Trade - Factor Endowment and Heckscher-Ohlin approach - International Life Cycle Theory * Globalization of Business * Demand & Supply, Offer curves & The Terms of Trade Theory. Credit Hours: Lectures Cases Total Twelve Four Sixteen 12 4 16

Unit - II: Modes of International Business * Determinants of Entry Mode * Trade Mode; - Direct and Indirect Mode - Counter Trade * Contractual Entry Modes; - Licensing - Franchising - International Joint Venture - Subsidiary & Acquisitions * Strategic Alliance * Balance of Payment * Foreign Investment; - Foreign Port Folio Investment& FDI - Theories of International Investment (FDI) Credit Hours: Lectures Cases Total Six Three Nine 6 3 9

76

Unit III: Trade Policy and Regulations in India * Free Trade Vs Protection * Trade Development Efforts in India * Foreign Trade Policy: - 2004-09; objectives, strategies & salient features * Foreign Trade; - Recent Trends - Composition and Direction of Foreign Trade. * Tariff; meaning, types & effects of tariff * Non- tariff Barriers (NTBs) * Role of Tariff in India to boost International Business Credit Hours: Lectures Cases Total Six Two Eight 6 2 8

Unit IV: International Marketing & Product Decision * Introduction * Product - Product Life Cycle - New Product Development - Branding - Packaging & labeling - Product Strategies - Alternative Product Strategies * Pricing * Place/Distribution * Promotion * International Marketing Strategies in different stages of PLC Credit Hours: Lectures Cases Total Six Two Eight 6 2 8

Unit V: Multilateral Agreements * Regional Trade Groupings & Co-operation - Free Trade Areas, Customs Unions, Common Markets - EEC, NAFTA, LAFTA, ASEAN, G-8, G-19, GATT - SAARC - UNCTAD - WTO and India Credit Hours: Lectures Total Four Four 4 4

GRAND TOTAL: FOURTY FIVE CREDIT HOURS

77

Reference Books: 1. International Marketing by Vern, Terpestra,Dryden Press 2., International Management,by Arvind V. Pathak , PHI, Delhi 3. International Business by Shajahan,S , Macmillan. 4. International Business Environment by Rao,Subbap , Himalaya Publication 5. International Economics by Mithani , Himalaya Publication 6. International Business Environment by Francis Chromium, Himlaya Publication 7. International Busienss, By Hill,Chrolis , Tata Macgraw Hill 8. International Business by Sundwan,Anand K , PHI , New Delhi 9. International Business by Vyuptakesh Sharan, Pearson Publication, New Delhi 10 International Business Environment by Bhalla,V.K, Anmol Publication,New Delhi 11 International Business Environment by Charlse W.L.Hill & Arun Kr.Jain,Tata Macgraw Hill , New Delhi. 12. Indian Economy by Misra & Puri, Himalaya Publication, New Delhi. 13. Indian Economy by Dutta & Sundram ,S.Chand Publication,New Delhi. Journals: 1. Journal of International Management 2. Journal of Business Strategy 3. Journal of Environmental Law 4. Journal of Economics & Econometrics 5. Journal of Social & Economic Policy 6. International Journal of Economic Research 7. International Journal of Applied Business

78

PG- 128 INTERNATIONAL ECONOMICS Learning objective: To provide in depth knowledge of International Economics and trade. Knowledge level: Good Unit - I: Theories of international trade. Classical theory of comparation advantage Theory of opportunity costs Mills theory of Reciprocal demand Heckscher ohlin theory Leon tip Paradox Credit Hours: Lectures Case Total Five One Six 5 1 6

Unit - II: Gains from trade The terms of trade Free trade Vs protection Tariffs-Meaning and typea, effects of tariffs Practical and general equilibrium Perspective; Theory of Optimum tariffs and Welfare Import Quotas- Objectives, types of import Quotas, effects, Import quotas Vs tariffs Credit Hours: Lectures Five 5 Case One 1 Total Six 6 Unit - III: Balance of payments policies Expenditure changing monetary and fiscal policy The model of mundellian model of monetary, fiscal policies for internal & external balance The international capital movements 4 1 5

Credit Hours:

Lectures Four Case One Total Five Unit - IV: International Economic Relation Foreign trade & Economic relations Foreign aid in economic development Foreign private investment & multinational corporations IMF, World Bank

79

Credit Hours:

Lectures Case Total

Four One Five

4 1 5

Unit V:- Exchange Rate Systems & Currency Crises Exchange rate stabilization Devaluation & Revaluation Types of exchange rate International Banking, Reserves , Debt & Risk

Credit Hours:

Lectures Four 4 Case One 1 Total Five 5 Unit VI:- Euro-Dollar market Meaning Effect of Euro dollar market on International financial system Short comings of the Euro-Dollar market. Credit Hours: Lectures Case Total Four One Five 4 1 5

GRAND TOTAL: THIRTY TWO CREDIT HOURS Reference book: 1. International Economics by Mithani,D.M , Himalaya publication. 2. International Economics by Sodersten,Dominick, Macmillan Publication 3. International Economics, by Mannur,H.G , Vikas Publication 4. The International Economics , by Kenen,Peter G , Cambridge University Press 5. The International Economics, by Salvatora,Dominick, John wiley son Publication 6. International Economics by Jhingan,M.L , Vrinda Pubication Journals: 1. Economic Times 2. Business World 3. Journal of Economic Survey 4. ICFAI Journal of Managerial Economics

80

PG- 158

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Learning Objectives: To impart knowledge to student regarding the theory and practice of Investment Objectives, Risk Measurement, Securities Markets, Securities Analysis and Regulation of Financial Market. KNOWLEDGE LEVEL: EXPERT UNIT I: INTRODUCTION Meaning of Investment Characteristics of Investment Objectives of Investment Investment Vs Speculation Investment Vs Gambling Types of Investors Investment Avenues Credit Hours: Lecture Total UNIT II: SECURITIES MARKET Meaning of Financial Market Participants in Financial Market Types of Financial Markets: - Primary Market - Secondary Market Methods of Floating New Issues Steps in Floating a Public Issue Book Building Credit Hours: Lecture Case Study Total UNIT III: RISK IN INVESTMENT Meaning of Risk Elements of Risk: - Systematic Risk - Unsystematic Risk Measurement of Risk Credit Hours: Lecture Case Study Total Three One Four 3 1 4 Three Three 3 3

Four One Five

5 1 6 81

UNIT IV: FUNDAMENTAL ANALYSIS Meaning of Fundamental Analysis Segments of Fundamental Analysis Economy Analysis: - Economic Forecasting - Forecasting Techniques Industry Analysis: - Industry Characteristics - Industry Life Cycle Company Analysis: - Financial Statements - Analysis of Financial Statements Credit Hours: Lecture Case Study Total UNIT V: TECHNICAL ANALYSIS Meaning of Technical Analysis Dow Theory Basic Principles of Technical Analysis Charting: - Price Chart - Line Chart - Bar Chart - Japanese Candlestick Charts Trends and Trend Reversals Chart Patterns: - Support and Resistance - Reversal Patterns Mathematical Indicators: - Moving Average - Oscillators Market Indicators: - Breadth of the Market - Short Sell - Odd-lot Index - Mutual Fund Cash Ratio Credit Hours: Lecture Case Study Total Seven One Eight 9 1 10 Seven One Eight 7 1 8

82

UNIT VI: SHARE VALUATION Concept of Present Value Share Valuation Models: - One-year Holding Period - Multiple-year Holding Period Growth Models: - Constant Growth Model - Multiple Growth Model Credit Hours: Lecture Case Study Total UNIT VII: BOND VALUATION Bond Returns: - Coupon Rate - Current Yield - Spot Interest Rate - Yield to Maturity (YTM) - Yield to Call (YTC) Bond Prices Bond Risks Bond Duration Credit Hours: Lecture Case Study Total UNIT VIII: REGULATION OF SECURITIES MARKET Securities of Exchange Board of India (SEBI) Organization of SEBI Objectives of SEBI Powers of SEBI Functions of SEBI Role of SEBI in Indian Financial Market Credit Hours: Lecture Three 3 Case Study One 1 Total Four 4 TOTAL CREDIT HOURS: FOURTY SEVEN Reference Books: 1. Security Analysis & Portfolio Management by Kevin,S, PHI 2. Security Analysis & Portfolio Management by Fischer,Donald E, PHI 3. Investment Management & Portfolio Management by Chandra,Prasanna, TMH 4. Investment, by Cowdell,Jane, AITBS 5. Investment Management by Singh,Preeti,Singh, Himalaya Publication 6. Investment Management by Avadhani,V.A, Himalaya Publication 7. Fundamental of Investment Management by Bhall,V.K, S.Chand 83 Four One Five 5 1 6 Four One Five 5 1 6

PG- 130 INTERNATIONAL HUMAN RESOURCE MANAGEMENT Learning Objective: To impart issues, challenges and theoretical development of international human resource management as well as to know international recruitment, international selection, international training, international compensation and international Labour relations, so that they confront multinational. Knowledge Level: Good Unit-1: Introduction IHRM- introduction Reasons for going global Reasons for emergence of IHRM Role of culture in International HRM Culture and employee management issues Process of cultural adjustments Culture & behavioral differences in countries Various models for comprising culture Credit Hours: Lectures Cases Total Five 5 Two 2 Seven 7

Unit-2 : IHRM: Sustaining international business operations Approaches to staffing Transferring of international assignments - Reasons of international assignments. - Types of international assignments. Role of an expatriate Credit Hours: Lectures Cases Total Unit-3: Three Two Five 3 2 5

Recruitment and selection for international assignments. Advantages & Disadvantages of different selection methods Recruitment methods using cross national advertising, e recruitmnt Selection criteria & technique Use of selection tests Interviews for International selections International staffing Issues Three Two Five 3 2 5 84

Credit Hours: Lectures Cases Total

Unit-4: Training and development Current scenario in international learning & development Types, roles of expatriate training Frameworks of cross cultural training - Tungs framework - Mendenhall & Oddows framework.. Geert Hofstedes Cultural framework: concept of cross cultural training Edward Schiens cultural model for organizations Developing staff through international assignments Credit Hours: Lectures Three Cases One Total Four 3 1 4

Unit-5 : International Compensation Objectives, forms of compensation & factors Compensation practices across the countries Approaches of International compensation programme Going rate, Balance sheet, taxation Key components of international compensation programme. Global compensation: emerging issues Credit Hours: Lectures Cases Total Unit-6 : Three One Four 3 1 4

performance management Organizational strategy and performance management. Identifying variables affecting performance. Appraising the performance. Issues & challenges in International Performance Management Three One Four 3 1 4

Credit Hours: Lectures Cases Total Unit-7 :

Repatriation and career issues Repatriation process Challenges to re-entry Designing a repatriation programme. Reverse cultural shock Three One Four 3 1 4

Credit Hours: Lectures Cases Total

85

Unit-8 : International labor relations and strategic IHRM. Introduction Importance of labor relations Key issues in international IR Trade unions and international IR Model of SHRM Dimensions of strategic IHRM. Responses of labor inions to MNCs Credit Hours: Lectures Cases Total Six One Seven 6 1 7

Unit-9 : Ethics + social responsibility + value system ethics :- nature + objective Social responsibility. ethics + IHR manager Social responsibility + international business. Values + moral standards. categorization of values . Credit Hours: Lectures Cases Total Six One Seven 6 1 7

GRAND TOTAL:

FOURTY NINE HOURS

Reference books: 1. International Human Resource Management R.V. Badi & S.G. Hundekar, Vrinda 2. International Human Resource Management Peter J.Dowling & Denice E.Welch, , Thomson learning. 3. International HRM, .K.Ashwathappa & Sadhna Dash, McGraw Hill 4. International HRM, Monir H.Yayeb, Oxford Journals: 1.Indian Journal Of I.R.,Shri Ram Centre,New Delhi 2.Indian Journal Of Labour Economics, A.N.Sinha Institute of social sciences,Patna 3.British Journal of I.R.,London School of Economics Enplaned 4. Relation Industrialize- Industrial Relation, university Level, Canada Study Materials 1.PGDBM Programs, AIMA-CME, Delhi 2.MBA course, IGNOU, Delhi 3 MBA course, Annamalai University, Tamil Nadu 4. PGDM, IIMT Publication 86

PG- 131 INTERNATIONAL MARKETING Learning Objective : The basic objective of this module is to make and develop skills in the students about to international marketing goods, rule & regulations, strategy for developing market globally. The basic objectives of this course is to acquaint the students with environment, procedural, institutional and decisional aspects of international marketing Knowledge Level: Good Unit - I : International Marketing Introduction Management Orientations Factors Affecting Global integration and global marketing International Marketing Vs. Domestic Marketing Cultural Dimension of International Marketing Legal Aspect of International Marketing and Settlement of Disputes Six One Seven 6 1 7

Credit Hours: Lectures Case Total

Unit II: The Global Marketing Environment Overview of world economy Stages of market development Balance of payments Overview of International Finance Global Trade Environment - WTO & GATT Credit Hours: Lectures Case Total Four One Five 4 1 5

Unit - III: Identifying Foreign Markets Criteria for classifying world markets Short listing of Markets Appraisal of Markets Lectures Case Total Three One Four 3 1 4

Credit Hours:

87

Unit - IV: Product Planning & Pricing for Export Need for Product Planning Product Adaptation Product Standardisation Product Life Cycle in International Marketing Packaging as an element of Product Planning Pricing for Exports - Export Pricing Strategy - Basic Data Required for Export Pricing Decisions Lectures Cases Total Nine Two Eleven 9 2 11

Credit Hours :

Unit - V : Market Entry & Overseas Distribution System Methods of Entry in a Foreign Market Indirect Exporting Direct Exporting Export through Agents/Distributors Distribution Logistics Lectures Cases Total Six Two Eight 6 2 8

Credit Hours :

Unit - VI : Promotion, Risk Factor, Multinationals Product Promotion Internationally - Nature of International Advertising - Other Promotional Methods Management of Risk in International Marketing Multinationals & their role in International Marketing Credit Hours : Lectures Cases Total Six Two Eight 6 2 8

GRAND TOTAL : FOURTY THREE CREDIT HOURS Text Book: 1. International Marketing Management, Jain Subhash C., PHI Reference Books: 1. International Marketing, Rathore & Rathore, Himalaya, Delhi 2. Global Marketing Management, Keegon, PHI 3. International Business, Cherunilum Fransis, Mc Graw, Delhi 4. International Marketing, Kriplani V. H., PHI 88

5. International Management; M. Thakur, Tata Mc Graw Hill, Delhi 6. Fundamentals of Marketing, Stantton, Tata Mc Graw Hill, Delhi 7. International marketing,by Philip R. Cateora: Tata macgraw hill 8. International Marketing by Vashudeva, Excel Books 9. International Marketing, Vershney,V.L, Sultan Chand 10. International Marketing Management, Paul,Justin, Tata Mac Graw hill 11. International Marketing, Nargundkar,Rajendra, Excel Books 12. Intermational Marketing, Mcauley,Andrew, Wiley Publication 13. International Marketing, Yuvaraj,S, Vrinda Publication 14. International Marketing, Srinivasan,R, Prentice Hall of India Journals & Magazines: 1. Harward Business Review 2. Business Today 3. Business World 4. Vinimay 5. Vikalp 6. Management Stream Study Materials: 1. PGDBM Programs, AIMA-CME, Delhi 2. MBA Course, IGNOU, Delhi

89

PG- 132 INTERNATIONAL RETAIL MARKETING Learning Objective: * The basic objective International Retail Management provide the back ground information about retail customers and competitors needed to understand retailing and develop and effectively implement a retail strategy. This include help management, scholars gain a good grasp of what store brand retailing. Elector and non store retailing are, how they are created and managed and how they add value to consume and the firm management also expose tactical decision concermtry merchandise and store management. Knowledge Level Expert: Unit: I- Introduction to the world of Retailing A retailers role in the distribution channels Functions performed by the retailers Organizing of distribution channels Structure of retailing and distribution channel and the world Channels around the world Economics significance of retailing Opportunities in retailing Credit Hrs Lecture Case Total Five One Six 5 1 6

Unit: II- STORE BASED RETAILING Types of retailers Nature of retail mix Trend in the retail industry A) Growing diversity of retail format B) Improving Industry concentration C) Globalization Food retailers A) Concentvinal supermarkets B) Big Box Food retailers C) Convnince Store General Merchandise retailers A) Departmental Stores B) Discount store, specialty stores, Develop store, off price retailers & higher market Service Retailing Types of service retailer & difference between service & merchandise retailers Types of Ownership Independent, Single store establishment, corporate retailers from chining & other form of ownership Credit Hrs Lecture Six 6 Case One 1 Total Seven 7 90

Unit: III- Electronic & Non store Retailing Non store various stoe based retailers Electronic retailing a) Factors effectives the gain of retailing b) Benefits of shopping on internet c) Key success of electronic retailers d) Category & direct mail retailing e) Direct Selling Credit Hrs Lecture Case Total Two One Three 2 1 3

Unit: IV- Retail Market Strategy Retail Market strategy Customer loyalty & vendor relation Low cost operation/multiple sources of advantages Growth strategy Market Penetration, Market Expansion, retail formal development drivers function & strategic opportunities International growth opportunities Global retailing opportunities Key to success & entry strategic The strategic retail planning process Definite objective of business identify strategic opportunities Evaluate strategic opportunities Establish specific objectives & allocate resources Develop a retail mix to implement strategic Strategic planning in the real world Credit Hrs Lecture Case Total Five One Six 5 1 6

Unit: V- Organization Structure & Human Resource Management HRM Objectives Designing the organization structure of retail forms Retail Organization Structure Organization of single store retailer, cooperate organization of regional department stores, organization structure of types of retailers Retail organization design Issue Centralized uses demandlized decision making Coordinateing buying & time management Trade in retail organization design The strategic retail planning process Special issue in Retail Human Resources Management Motivating and creating employers, problem & requirement in centre a organization culture Building employee commitment 91

Developing skill & pattering relationship with employers Strategic planning in the real world Credit Hrs Lecture Case Total Five One Six 5 1 6

Unit: VI- Merchandise Management Organization the buying process by category Category Management Buying Organization Setting the merchandise financial objective Putting project, Sales and turnover together, meaning maintaining turnover satisfactory Assessment planning process Trade offers between verity, assessment product availability, determining verity & assessment, determining the product availability internet assessment planning process. Credit Hrs Lecture Case Total Three One Four 3 1 4

Unit: VII- Managing the Store Store Management responsibilities Receiving & selecting stores employers, job analyis 7 diserption, locality the prospects employees, selection processing applicant, legal consdecision in selecting 7 hiring stems employees Socioliging etraing the stores emplogyes Motaving & meainging meangin stoe emloyes Leadership Motving employees Motiving managing Evelating the store, employee & providing fed work Camperign & revinding eh employees Legal issues of competetion Controlling cost and reading inventory loss Labour scheduling, stoe management, strateigic management Calculalting store management employ management Credit Hrs Lecture Case Total Seven One Eight 7 1 8

Unit: VII- Store lalyout, design and visual merchandise Store layout Types of design, Flexibilty of time design, recgingcy of disabled Space planning Location of departments, location of merchandise withn departmental space productivity Merchandise presentation 92

Idea orented presentd style them presentations couldur presation pricing , vervail merchandise presentation Atmospheris visuabl commisition, ligsin , colour, more secetn Credit Hrs Lecture Case Total five One Six 5 1 6

Unit: IX- International Retailing The move the international retailing The development of International retailing The development of international vetailing International retailing objectives International retail structure Motive and reasons of internationalization *Direction of expentioon *Market-Entry Method *Typologics of internatkonal expamsion Credit Hrs Lecture Case Total four One Six 4 1 6

GRAND TOTAL: FIFTY TWO CREDIT HOURS Text Book: 1. International retail marketing, marget brue, chutopher morue, greate birtwile Elluweer pviders Ltd. 2. Retail Management, Levy & WITZ Machawitinep , Tata Mac-graw hill publication

93

PG- 133 INTERNATIONAL TRADE LAW Learning Objective: The course aim to impart knowledge of International Trade Laws Theory and its policy. Knowledge Level: Good

Unit -I: Balance oF Payments and Exchange Rates Foreign Exchange Markets and Exchange Rates Exchange Rate Determination, PPP theory, exchange control Balance of Payments & Monetary Implications Indias BOP post liberalisation Credit Hours: Lecture Case Total Four One Five 4 1 5

Unit II: International Commodity Agreements Cartels and State Trading Commodity Agreement Quota Agreement Buffer Stock Agreements Bilateral and Multilateral Contracts Credit Hours: Lecture Three 3 Case One 1 Total Four 4 Unit III : Foreign Exchange Markets Euro Vs US Dollar Rupee Convertibility Function of Foreign Exchange Markets International Investments (FIIs & FDIs) FEMA Credit Hours: Lecture Case Total Ten One Eleven 10 1 11

Unit IV : Foreign Trade Policy and Regulation FTP 2004 -2009, Features of FTP 204-2009 EXIM Policy 2002-2007 EOU,EPZ,SEZ EXIM Bank, ECGC Credit Hours: Lecture Six 6 Case One 1 Total Seven 7 94

Unit V : Export Procedure and Documentation Document Related to Export & Import Pre Shipment Inspection Export- Import Finance Document Related to Excisable Goods Document Related to Foreign Exchange Regulations Credit Hours: Lecture Case Total Four One Five 4 1 5

GRAND TOTAL: Total Forty Credit Hours Reference Books: 1. International Business : A Strategic Management Approach by Rugman,Hodgetts and Alan, TMH 2. International Business Environment by Bhalla,V.K. Anmol Pub. 3. International Trade and Export Management by Cheruniliam,Francis, HImlaya Pub. 4. International Trade and Payments by Genaro,C.Da & costa, Himlaya Pub. 5. International Economics by Mithani,D.M by Himlaya Pub. 6. International Trade Theory and Policy by Giancarlo , Springer Pub. 7. International Trade by Verma,M.L , Vikas Publication 8. International Trade & Financial Environment by Bhat,M.K, Ane Books 9. Money,Banking, International Trade & Public Finance by Jhingan,M.L, Virndha Pub 10. Global Trade in the New Millenium, Parthasarthy, Biztantra Publication Journal: 1. Journal of International Management 2. Journal of Business Strategy 3. Journal of Environmental Law 4. International Journal of Applied Business 5. GITAM Journal

95

PG- 134 LABOUR LEGISLATION Learning Objective: To make aware the students regarding the legal provisions which are a direct impact on the day to day working of labour organizations. Knowledge Level: Expert Unit I: Apprentices Act, 1961 Definitions Apprentices and their training Authorities Offences and Penalties Four One Five 4 1 5

Credit Hours: Lectures Case Total

Unit II: The Factories Act, 1948 Definitions Rules regarding approval licensing and registration Inspecting staff Powers and duties of Inspector Safety of workers Provisions regarding welfare health,, hazardous process, holidays, annual leave with wages Penalties and offences Seven One Eight 7 1 8

Credit Hours: Lectures Case Total

Unit III: The Industrial Dispute Act, 1947 Definitions Authorities under the Act Procedure, Powers and Duties of Authorities Strikes and Lockouts Lay off and Retrenchment Penalties, offences by companies etc. Cognizance of offences Protection of persons Representation of parties 96

Credit Hours: Lectures Case Total

Seven One Eight

7 1 8

Unit IV: Minimum Wages Act, 1948 Object and scope of the Act Definitions Fixation and revision of minimum wages Advisory and Central Advisory Boards Inspectors and Authority Penalties for various offences Five One Six 5 1 6

Credit Hours: Lectures Case Total

Unit V: The Employees State Insurance Act, 1948 Definitions Constitution powers and duties of ESI Corporations Officers and staff ESI fund Benefits provided to Insured persons Rules regarding mode of recovery Adjudication of Disputes and Claims Penalties Credit Hours: Lectures Case Total Six One Seven 6 1 7

Unit VI: The Workmens Compensation Act, 1923 Definitions Employees liability for Compensation, Monthly wages and method of their calculation Review Commutation of half monthly payments Notice and Claims Powers of Commissioner Appeal to the High Court Credit Hours: Lectures Six 6 Case One 1 Total Seven 7 Unit - VII: Trade Unions Act, 1926 Definitions Registration of Trade Union Rights and Liabilities of registered Trade Unions Penalties and Procedure 97

Credit Hours: Lectures Four 4 Case One 1 Total Five 5 Unit-VIII: The Employee Provident Fund and Miscellaneous Provident Act, 1952 Object of the Act Definitions Inspectors and their Powers Appellate Tribunal Procedure for determination Review and recovery of money Protection of P.F money against attachment Exemptions Penalties and Offences Credit Hours: Lectures Case Total Text Book: 1. Kapoor N.D., "Elements of Industrial law" 2. Malik , P.C., "Labour & Industrial Law", Eastern Book Company Reference Books: 1. Misra S. N. " Labour Industrial Laws", Allahabad Law Agency Allahabad 2. Srivastava S., Labour Law & Industrial Relations, Vikas 3. Tripathi N.M.," Labour Laws and Labour Relations: Cases & Materials, Indian Law Institute, Bombay. 4. Sharma A.M., Industrial Relations - Conceptual and Legal Framework', Himalya 5. Labour Law, Arora,Reshma, Himalaya Publication 6. Industrial and Labour Law, Sasane, Anil P. AITBS Publication 7. Labour Laws for Managers, Singh,B.D, Excel Books Journals: 1. 2. 3. 4. 5. 6. 7. Labour Law Reporter Current Labour Reports International Journal of Comparative Labour Laws & Industrial Relations Indian Journal of Labour Economics, A.N. Sinha Institute of Social Sciences, Patna. Indian Journal of Training & Development, ISTD New Delhi. Management & Labour Studies, XLRI, Jamsedpur. Personal Today, NIPM, Calcutta Six One Seven 6 1 7

Study Materials: 1. PGDBM Programs, AIMA-CME, Delhi 2. MBA Course, IGNOU, Delhi 98

PG- 135 LEADERSHIP & ORGANISATION Learning Objective: The objective of this course is to learn about the concepts of Leadership in Organization . Knowledge Level : Good Unit- 1 . Introduction: The Nature of Leadership * Definition of Leadership * Leadership Effectiveness * Overview of Major Research Approaches * Level of Conceptualization for Leadership * Other Bases for Comparing Leadership theories Credit Hours : Lectures Case Total Five Two Six 4 2 6

Unit- 2 . Perspectives on Effective Leadership Behavior * Ohio State Leadership Studies * Michigan Leadership Studies *Limitation of Survey Research * Experiments on Task and Relations Behavior * Research Using Critical Incidents * The High-High Leader * Leadership Behavior Taxonomies * Specific Task Behaviors * Specific Relations Behaviors * Evaluation of the Behavior Approach Credit Hours: Lectures Five 6 Case Two 2 Total Eight 8 Unit- 3 .Power and Influence * Conceptions of Power and Authority * Power Types and Source * How Power is Acquired or Lost * Consequences of Position and Personal Power * How Much Power should Leader Have? * Influence Tactics * Use and Effectiveness of Influence Tactics Credit Hours : Lectures Case Total Five 5 Two 2 Seven 7

99

Unit- 4 . Managerial Traits and Skills * Nature of Traits and Skill * Research on Leader Traits and Skills * Managerial Traits and effectiveness * Managerial Skills and Effectiveness * Other Relevant Competencies * Situation Relevance of Skills * Evaluation of the Trait Research * Applications For Managers Credit Hours : Lectures Five 5 Case Two 2 Total Seven 7 Unit- 5 . Charismatic and Transformational Leadership * Attribution Theory of Charismatic Leadership * Self Concept Theory of Charismatic Leadership * Consequences of Charismatic Leadership * Transformational Leadership * Transformational vs. Charismatic Leaders * Evaluation of the Theories * Applications: Guidelines for Leaders Credit Hours : Lectures Five 5 Case Two 2 Total Seven 7 Unit- 6 . Developing Leadership Skills * Leadership Training Programs * Designing Effective Training * Special Techniques for Leadership Training * Learning from Experience * Developmental Activities * Self Help Activities * Facilitating Conditions for Development * A Systems Perspectives on Leadership Development Credit Hours : Lectures Five 5 Case Two 2 Total Seven 7 FORTY TWO CREDIT HOURS

GRAND TOTAL: Text Book

1. Leadership in Organizations , by Yuki,Gary , Pearson Education Reference Books: 1. Leadership by Dubrin , AITBS Publication

100

PG- 136

Mall Management
Learning Objective:This paper is intended to familiarize the process required to successfully manage property for clients and to assist members efficiently & professionally and also study the growth of malls in India. Knowledge Level: Good Unit: I Introduction to Mall History Concept of Malls Types of Malls Growth of Malls in India meant & future Mall Management Terminologies General insight to some largest malls of world Credit hrs: Lecture Four 4 Case One 1 Total Five 5 Unit: II Mall Design Process Introduction Strategies of Site Selection Design issues for Shopping Centres Feasibility Study General Architecture Credit hrs: Lecture Five Case Two Total Seven Unit: III Understanding Retail Structures Retail Store classification Food Retailers Kiosk Stores Performance measures Credit hrs: Lecture Four Case Two Total Six Unit: IV Commercial Lease & Tenant Mix Lease & Sub Lease Agreement Tenant Mix Managing Retail Tenant Mix Issues in Tenant Mix Credit hrs: Lecture Five Case Two Total Seven

5 2 7

4 2 6

5 2 7 101

Unit: V Marketing Planning Objectives of Marketing for Malls STP in context to Malls Branding Methodology 360 degree IMC Consumer Shopping Behavior SCM aspects Credit hrs: Lecture Five Case Two Total Seven

5 2 7

Unit: VI Entertainment & Macro Economic View FDI in Retail WTO & ruling for Retail Sector Employment prospect of Retail Sector Holistic Marketing in Retail Sector CRM Credit hrs: Lecture Three 3 Case Three 3 Total Six 6 Unit: VII Insight to Mall Developers & Malls (India) API GP DLF UNITECH OMAXE GP MODICORP Credit hrs: Lecture Two 2 Case Two 2 Total Four 4

Grand Total: Forty Two Credit Hours

Text Book: 1. Mall Management, Das, Abhijit Pub- Taxman Publication 2. Mall Management, Sheikh, Arif I, Himalaya Publication Reference Book: 1. Retail Management Dr. S.L. Gupta, Wisdom Publication Delhi 2. Retail Marketing Management: David Gilbert Pearson Education Journals & Magazines: HR Journal Of Management, Vol. 2, No. 2 (Oct 09- Mar 10) SCMS Journal of Indian Management, Vol. 7, No.1 (Jan-Mar 10) BVIMR Management Edge, Vol. 3, No. 1 (Jan-June 10) Vilakshan, Vol.6, No.2 (Sep 09) Effulgence, Vol. 8, No. 1 (Jan-June 10) Rai Management Journal, Vol.6, No.2. Retail Biz 4PMagazine 102

PG-137 MANAGEMENT ACCOUNTING Learning Objectives: To develop an insight of postulates, principles and techniques of accounting. To developing understanding about application of financial and accounting information for planning, decision making, budgeting and controlling. Knowledge Level: Expert Unit-1 Introduction Accounting system Nature of accounting system Importance and function of management accounting Financial accounting and management accounting limitations of management accounting Credit hours: lecture Three 3 Total Three 3 Unit-2 management accounting and financial analysis Double entry system Journal & ledger Trial balance Financial statements Cash books Debit books Credit: lecture Four 4 Assignment Three 3 Total Seven 7 Unit-3 Marginal costing & decision making analysis Characteristics of marginal costing Contribution Cost volume profit analysis Break even analysis margin of safety Credit hours: lecture Four 4 Cases Two 2 Total Six 6 Unit-4 Standard costing & variance analysis meaning of standards components of standard costs direct material variance direct cab our variance overhead variance sales value variance Credit hours: lectures Three Cases Two Total Five

3 2 5 103

Unit-5 Management reporting Concept of management reporting Principles of good reporting systems Types of reports Modes of reporting Management reporting by exception Credit hours: lecture three cases two total six Unit-6 Technique of financial analysis Fund flow statement Cash flow statement Credit hours: lecture six cases two total eight Unit-7 Budgeting & budgetary control Budgets & budgets Classification of budgets - Fixed & flexible budgeting - master budget - sales budget - cash budget - zero base budgeting Credit hours: lecture cases total three two five

3 2 6

6 2 8

3 2 5

Unit-8 responsibility accounting Introduction Meaning & objectives Types of responsibility centers Credit hours: lecture Three 3 Cases Two 2 Total Five 5 GRAND TOTAL: FOURTY FIVE CREDIT HOURS Text Books: 1. Financial Accountancy', Maheswari S.N, Vikas Publishing House 2. Advanced Accountancy', Gupta R.L., S. Chand & Sons, New Delhi 3. Management Accounting bt Gupta,Shashi, Kalyani Publication

104

Reference Books: Advanced Accountancy', Shukla & Grewal, S.Chand & Sons, New Delhi Management Accounting', Gowda J. Made, HPH. Management Accounting', Sharma DC & Gupta KG Pragati Prakashan Management Accounting', Jain. & Khan Tata McGraw Hill Cost Accounting', Jawaharlal, Tata McGraw Hill, New Delhi. Double Entry Book Keeping by JCS, Kalyani Publication Essential of Management Accounting bt Pandey,I.M, Vikas Publication Introduction to Management Accounting by Horngren,Charles T, PHI Management Accounting by Rustagi,R.S, Galgotia Publication Accounting For Managers by Roa,Thukaram M.E , New Age International Management Accounting by Sehaf,M.A, Vikas Publication Modern Accounting Vol-1, by Mukherjee, Amitabha, TMH Accounting For Managre by Bhattachrayay, S.K, Vikas Publication Financial Services by Khan,M.Y, TMH Management Accounting, Bhat,Sudhindra, Excel Books Journals & Magazine: Financial Analyst Indian Management Chartered Financial Analyst Projects & Profits The Chartered Accountant Applied Finance Capital Market

105

PG- 138 MANAGEMEMT OF CHANGE

Learning Objective: The objective of this course is to learn about the concepts of Change Management Knowledge Level : Good UNIT-1: Organisational change Introduction An Overview of Change Forces of Change Types of Change Theoretical frameworks of Organisational change Credit Hours : Lectures Cases Total Five One Six 5 1 6

UNIT-2: Perspectives on Organisational change Introduction Environment- Dependent Organisation Perspectives Process Oriented Perspectives Alternative Perspectives Credit Hours : Lectures Cases Total Five One Six 5 1 6

UNIT-3: Models of Change Introduction Recent Approaches to Organisational Development and Change Process Based change Models Model of Evolving Managerial Interpretations of Change Content Based Models Integration of Change Models Credit Hours : Lectures Cases
Total

Five One
Six

5 1
6

UNIT-4: Resistance to Organisational Change Introduction Residence: The Concept Nature of Resistance: Positive or Negative? Factors Contributing to Resistance 106

Mechanism Underlying Resistance: The Human Side Reducing resistance to Change Suggestions for Managing Resistance to Change

Credit Hours :

Lectures Five 5 Cases One 1 Total Six 6 UNIT-5 : Roles of Change Agents and Leadership Introduction: Change Agents Skills required for the Role of a change Agent Level 5 Leadership: Good to Great Credit Hours: Lectures Five 5 Cases One 1 Total Six 6 UNIT-6: Implementing Organisational Change Introduction Skills for Managing Change Organising for Change: Strategy Credit Hours: Lectures Cases
Total

Five One
Six

5 1
6

UNIT-7 : Organisational Culture and Change Introduction: Culture Nature of Organisational Culture Formal and Informal Components of Organisational Culture Functions of Organisational Culture Researches on Cultural Differences in Organisations Organisational Culture, Leadership and Firm Size Emerging Trends in Organisational Culture Credit Hours: Lectures Five 5 Cases One 1 Total Six 6 FORTY TWO CREDIT HOURS

GRAND TOTAL:

TEXT BOOKS 1. Change Management by Shrama,Radha R , TMH REFERENCE BOOKS 1. Change Management by Robert Patran A , Sage Publication 2. Management of Organistional Change by Harigopal,K, Sage Publication 3. Managing Organisational Change by Ian,Palmer , TMH 4. Theory & Practice of Change Management by Hayes , Anebooks

107

PG- 139 MANAGEMENT CONTROL SYSTEM Learning Objectives: Management Control System serves as a communication device. The information that is communicated though reports comprise of both accounting and non-accounting in nature. Such reports should have two facets, viz., directing the reporting and interpreting of information that helps managers to focus on operating problems, imperfections, and problem solving facets. Knowledge Level: Good Unit-1-An overview of management control system Principle of management control Strategies of the management control strategic planning Management control Operational control Elevates in designing a good control system . Credit Hours: Lectures Case
Total

Four One
Five

4 1
5

Unit-2 Behavior in organism at ion Functional organization . Divisional organization Matric organization Network coupling structure . M B O and management control . Credit Hours: Lectures Case
Total

Three One
Four

3 1
4

Unit-3 Responsibility centers and accounting . Nature of responsibility centers . Measurement of inputs and outputs . Responsibility accounting approaches Types of responsibility centers . Ravenous center Expense centers . Administrative and support centers . Research and development centers . Marketing centers . Investment centers . Credit Hours: Lectures Four Case Two
Total Six

4 2
6

108

Unit-4

Profit centers . General considerations . Business units as profit centers . Other profit centers . Measuring profitability Lectures Case
Total

Credit Hours:

Three One
Four

3 1
4

Unit-5 Transfer pricing Objectives of transfer prices Transfer pricing methods . Pricing corporate services Administration of transfer prices Credit Hours: Lectures Case
Total

Four One
Five

4 1
5

Unit-6 Budgetary control . Various analysis . Standard casting Break eve analysis Credit Hours: Lectures Case
Total

Three One
Four

3 1
4

Unit-7 Management control in services orgauesative Service gragauisations in general Professional services organization Financial services organization Health care organization Non profit organization Credit Hours: Lectures Four Case One
Total Five

4 1
5

Unit-8

Multinational organization Cultural differences Transfer pricing Exchange rates 109

Credit Hours:

Lectures Case
Total

Three One
Four

3 1
4

Unit-9 Management control of projects Nature of project The control environment Project planning , executive , evaluation . Credit Hours: Lectures Four Case One
Total Five

4 1
5

GRAND TOTAL: FOURTY TWO CREDIT HOURS

Reference Books: 1. Management Control System by Dearden & Anthony. 2. Management Control System: Maciariello,Joseph A. Prentice Hall of India 3. Essentials of Management by Koontz & ODonnell (McGraw Hill, New York) 4. Management by stoner & Freeman ( Prentice Hall of India) 5. Management Control System, Srinivasan,N.P. Sultan Shand & Sons 6. Management Control System, Sharma,Subhash, Tata Mac Graw Hill 7. Management Control Systems, Saravanavel,P, Himalaya Publication 8. Management Control System, Sinha,Pradip Kumar, eExcel Books 9. Management Control System, Anthony, Tata Mac Graw Hill

110

PG- 140 MANAGEMENT OF FINANCIAL INSTITUTIONS & SERVICES Learning Objectives: As the economic and competitive environments change, attention to profit and more than ever, risk becomes increasingly important. This module offers a unique analysis of the risks faced by investors and savers interacting through financial institutions and financial markets, as well as strategies than can be adopted for controlling and better managing these risks. Special emphasis is also put on new areas of operations in financial markets and institutions such as asset securitization, off-balance-sheet activities and globalization of financial services. Knowledge Level: Expert Unit-1 : introduction Nature of role of financial system Structure of financial system Overview of financial markets Equiliperium in financial markets Effects of financial system on saving and investment Financial sector reforms in india Credit hours: lectures two 2 case one 1 total three 3 Unit-2 : overview of financial institutions Function of financial institutions Rbi role of function Monetary policy and fiscal policies Nature , scope and uses of financial services Credit hours: lectures four 4 case two 2 total six 6 Unit-3 : banking Commercial banks Industry , constituents , performance Determination of internal rates Source of funds and their utilization co-operative banks Origin and growths of co-operative banks Credit hours: lectures four 4 case one 1 total five 5 Unit-4 : security markets Role of rebi in the indian security markets Indian financial markets Mart age markets Discount markets Foreign exchange markets Derivative markets 111

Credit hours:

lectures six 6 case three 3 total nine 9 Unit-5 : introduction to banks financial statements

Assets and liabilities of a bank Revenues and expenses of a bank Preparation of a banks financial statement Analysis of banks performance Credit hours: lectures four case two total six Unit-6 : capital adequacy requirements

4 2 6

Capital adequacy of banks Capital adequacy norms Capital funds Rises adjusted assets and off-balance sheet items Maintenance of crar Credit hours: lectures four 4 case three 3 total seven 7 Unit-7 : statuary reserve requirements Need for reserve requirements Computation of crr / slr Constituents of crr / slr Credit hours: lectures three 3 case one 1 total four 4 unit-8 : insurance & and other services Meaning of nature of insurance Classification of insurance Elements of insurance contracts Rise covered & task benefits Material funds Concepts , types of product Return and performance measurement Tax benefit in mutual funds Credit hours: lectures four 4 case two 2 total six 6

Unit-9 : securitization Concepts , nature Scope and their implication Securitization in india International trends in securitization 112

Credit hours:

lectures case total

three one four

3 1 4

Unit-10 : development financial institutions Role of dfls in the financial system Operation of major fls in india Lfcl , idbi , icici , nabard . Regulatory framework for fls . Credit hours: lectures three 3 case one 1 total four 4 Unit-11 : plastic money Different types of plastic money Concepts of a credit card Distinction between credit card , change card and debit card Mechanics of a credit card transition Credit card business in indias Credit hours: lectures two 2 case one 1 total three 3 Unit-12 : non banking finance companies Definition , types & services Regulatory frame work of nbfcs Capital requirements Credit hours: lectures two 2 case one 1 total Three 3 GRAND TOTAL: SIXTY CREDIT HOURS

References Book: 1. 2. 3. 4. 5. Financial Institutions & Markets, By Prof. L M Bhole Tata McGraw Hill Publishing Financial Services, By M Y Khan, Tata McGraw Hill Publishing Marketing of Financial Services , By Avachani, Himalaya Publishing House Banking and Financial Institutions, By K.P.M. Sundaram, Sultann Chand and Sons. Financial Markets and Institutions, By Anthony Saunders, Marcia Million Comett, Tata McGraw Hill Publishing.

113

PG-141 Management Information System Objective: To make aware about the basics knowledge of information system in the business and abreast with the recent development in industry in relation to the information technology. To make student learn about the practical application of information system used in different organizations at different levels. Total session 42 lecture - Practical + Case UNIT 1 Basic knowledge of computer 1. Computers types 2. Computer Hardware-CPU, I/O Devices, Storage devices, memory. 3. Introduction to Data Base 4. Internet Introduction, WWW, Intranet, Extranet, Application of Internet, advantage & disadvantage 5. Microsoft Office Credit hours: lectures three 3 Practical one 1 Total four 4

UNIT 2 Computer Networks & Network Security 1. Computer network Definition , need, scope, Type, Topologies 2. Wireless Network-Wi Fi, WI Max, Bluetooth. 3. Network Security Credit hours: lectures three 3 Practical one 1
Total four 4

UNIT 3 Information technology in management 1. Introduction to IT & IS Data, Information & System, 2. Importance of IT & IS 3. Ethical And Social impact of I.S 4. MIS Introduction to management in context of IS 5. Advantage & Disadvantages of MIS. 6. BPR overview Credit hours: lectures Case Total four two six 4 2 6

114

UNIT 4 Developing Of I.S 1. System Development Life Cycle System investigation System analysis System design End user development Implementations. Credit hours: lectures Practical
Total

three one
four

3 1
4

UNIT 5 Types of I.S 1. OSS TPS , 2. MSS MIS, DSS, EIS DSS Types of DSS, Models Used In decision making,(Sensitivity Analysis, What If Analysis, Optimization Analysis, and Goal Seeking Analysis). Functional IS Marketing I.S, Financial I.S, HR I.S Credit hours: lectures three 3 Practical one 1 Case three 3
Total Seven 7

UNIT 6 Enterprise Business System 1. Introduction Of EBS 2. Mobile Commerce 3. Blogs 4. Search Engine Optimization 5. Pay Per Click 6. Social sites 7. Web portal. Credit hours: lectures three Practical three
Total Six

3 3
6

UNIT 7 MIS in different organization 1. MIS in Retail industry 2. MIS in SCM 3. MIS in Media 4. MIS in Bank 5. MIS in Stock Exchange 6. MIS in Education Credit hours: lectures Case
Total

Two Three
Five

2 3
5

115

UNIT 8 Legal Aspect 1. Cyber Law 2. IT Act Credit hours:

lectures
Practical

four two six

4 2 6

Total

GRAND TOTAL: FOURTY TWO CREDIT HOURS Text Books : 1. 2. 3. 4. Introduction to Computer by , P.K. Mehta, BPB Publication MIS by Sachdeva & Banerjee; Vikas Publication Management Information Systems by Ropert Murdick, Joss Ross and Petit MIS, IIMT Publication, G. Noida

Reference Books: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Fundamentals of Computer, RajaRaman, PHI Computer Organisation and Architecture, William, PHI Management Information System by Prasad,L.M , Sultan Chand & Sons Fundamental of Information Technology, Leon, Vikas Management Information System By Obrain,James , TMH Management Information Systems by Bhattacharya and John Dearden Management Information by Arora,Ashok , Excel Books Management Information system by Goyal D.P , Macmillan Pub. Management Information System by Mehta,Versho , Anmol Publications .Management Information Systems, lourdon & lourdon, PHI

Journals & Magazine: 1. Computer Today 2. Computer World 3. Computer Net 4. PC Quest 5. Business Today 6. Harvard Business Review

116

PG- 142

Managerial Economies
Learning Objectives:To acquaint the students with Concept and Techniques of Micro and Macro Economic Theory. To understand the cost functions, Price theory and Demand theory with respect to market structure. To enable them to apply the knowledge in decision-making Vis--vis the economy of any Country. To understand the working of the business firms in the content of globalization. Knowledge Level: Good Knowledge Unit -1 : Introduction to Managerial Economics What economics is about Critical Evaluation of Definition of Economics Difference Between Micro and Macro Economics Production Possibility Curve Production Planning, Risk and Decision making Maximizing Verses Satisfying. Credit Hours: Lectures Eight 8 Case One 1 Total Nine 9 Unit 2: General Concepts of Economics and National Income Accounting Concepts of National Income and its Measurement Value added Method, Income Method, and Expenditure Method Banking Monetary Policy and Fiscal Policy Inflation and Deflation Public Expenditure Disinvestment Dumping Credit Hours: Lectures Seven 7 Assignment One 1 Total Eight 8 Unit 3: Demand Analysis Law of Demand ,Elasticity of Demand, Determinants Elasticity of Demand, Demand Forecasting Time Series Barometric Models Theory of Consumer Behavior Indifference Curve Approach Revealed Preference Theory Types of Measurement of Elasticity of Demand Credit Hours: Lectures Case Total Ten Two Twelve 10 2 12 117

Unit 4: Supply Analysis Law of Supply and determinates Elasticity of Supply Measurement of Supply Price control and Rationing Minimum Price Fixation Types of Taxation Direct Tax, Indirect Tax Incidence of Taxation Credit Hours: Lectures Case Total Unit 5: Production and Cost Analysis The Production Function Cobb- Douglas production Function Returns to a factor and Returns to Scale Economies of scale Cost Function Cost Volume Profit Analysis Estimating Cost Functions Lecture 6, Case -1 Credit Hours: Lectures Assignment Total

Five One Six

5 1 6

Six One Seven

6 1 7

Unit 6: Market Structure Perfect Competition (Characteristics and Pricing) Monopoly Competition (Characteristics and Pricing and Price Discrimination ,Dumping) Monopolistic Competition (Characteristics and Pricing) Oligopoly (Characteristics and Pricing) Bacumols Theory Pricing Methods and Strategies Price Forecasting Game Theory & Strategy Credit Hours: Lectures Ten 10 Case One 1 Total Eleven 11 Unit 7: Pricing Decisions Pricing of goods and Services Pricing of Multiple Products Pricing Methods and Strategies Product Bundling Peak load Pricing, Planning Decision Risk Decision Making Credit Hours: Lectures Six 6 Case One 1 Total Seven 7 118

GRAND TOTAL: SIXTY CREDIT HOURS Text Book 1. Ahuja,H.L, Managerial Economics, S.Chand Pub 2. Kumar,Raj, Managerial Economics, UDH Pub. Reference Books 1. Economic, by Samuelson,Paul A., TMH 2. Essential of Managerial Economics by Dhingra,L.C, Sultan Chand 3. Managerial Economics by Adhikary,Manab, Khosla Pub 4. Managerial Economics by Dwivedi,D.N , Vikas Publication 5. Managerial Economics by Mehta,P.L, Sultan Chand 6. Managerial Economics by Trivedi,T.N, TMH Publication 7. Managerial Economics Pal,Sumitra, Macmillan Publication 8. Principles of Economics by Frant,Robert H. TMH 9. Modern Economics Theory by Mukherjee,Sanpat, New Age International 10. Micro Economics by Jhingan,M.L, Virndha Publication 11. Managerial Economics by Vershney,R.L, Sultan Chand 12. Micro Economics Theory & Application by Chaturvedi,D.D, Galgotia Publication 13. Economics For Management by Mishra & Puri, Himlaya Publication 14. Managerial Economics Thomas,Christopher, TMH Publication Journals & Magazines: 1. Finance Analyst 2. Harward Business Review 3. Indian Management 4. Yojna 5. ICFAI Journal of Managerial Economics 6. Business World 7. Business Today

119

PG- 143 MARKETING MANAGEMENT Learning Objectives: The course is intended to give the students an insight into the environment, concept, strategies and issues of marketing management. The course focuses on the basic understanding of the marketing functions, principles, practices and its role in building customer satisfaction, quality, service and value. Knowledge Level : Expert

Unit - I : Introduction to Marketing Nature and Scope of Marketing Evolution of Marketing Consumerism & the Marketing Concepts A Satellite Survey of Indian Industry Middle Class Explosion Consumer Goods Scene in India Credit Hours: Lectures Total Unit - II: Marketing Mix Four P's of Marketing Environmental Variables of Marketing Interaction between Marketing Mix & Environmental Variables Assembling & Managing the Marketing Mix Credit Hours: Lectures Three 3 Case One 1 Total Four 4 Unit - III: Marketing Segmentation & Targeting Market Segmentation Methods of Marketing Segmentation Market Targeting Credit Hours: Lectures Two Assignment One Case One Total Four Four 4 Four 4

2 1 1 4

120

Unit - IV: Strategic Planning Tools of Marketing Planning as part of Management Basic tasks in Strategic Planning BCG Growth Share Matrix GE's multifactor Portfolio planning matrix An off Product Market Expansion Grid Credit Hours: Lectures Seven 7 Case One 1 Total Eight 8 Unit - V: Managing the Product & New Product Development Meaning of Product Classification of Products Significance of New product Development Classification of New Product New Product Failure Product Positioning & Repositioning Four Stages in Product Life Cycle PLC as a tool in marketing strategy Credit Hours: Lectures Cases Total Unit - VI : Pricing Meaning of Pricing Importance of Pricing Pricing Objectives Pricing Methods Pricing Strategies Credit Hours: Lectures Cases Total Six Two Eight 6 2 8

Four Two Six

4 2 6

Unit - VII : Buyer Bahaviour Buyer Behaviour Methods Factors influencing buyer bahaviour Buying Process Buying Habits Credit Hours: Lectures Cases Total Four Two Six 4 2 6

121

Unit - VIII : Marketing Information System Types of Marketing Information Designing an MIS Requisites of a good MIS Characteristics of good marketing information system Credit Hours: Lectures Two 2 Case One 1 Total Three 3 GRAND TOTAL: FOURTY THREE CREDIT HOURS Text Book: 1. Marketing Management By Kotler,Phlip, 13th Edition,PHI Reference Books: 1. Marketing Management by Arun & Minashi , Vikas Publication 2. Marketing Management by Namakumari Ramaswamy, 4th Edition,Macmillan Pub. 3. Marketing Management by Gupta,C.B , Sultan chand 4. Marketing Management by David Jobber, TMH 5. Fundamental of Marketing by Stanton, William , TMH 6. Marketing Management by Chabbra,T.N, Dhanpat Rai Publication 7. Marketing Management By Jain & Jain , AITBS Publisher 8.,MM, Ved,Prkash , Anmol Publisher 9. Marketing Management, by Sherlekar,S.A, Himalaya Publisher 10.Marketing of India by Neelamegham, S , Vikas Publication 11. Fundamental of Marketing by Jobber, David, TMH 12. Marketing Management by Kotabe,Czinkotz,, Vikash Publication. 13. Principles of Marketing by Sherlekar,S.A, Himalaya Publication Magazines & Journals: 1. Marketing Review 2. Business Today 3. Fortune 4. Harvard Business Review 5. Indian Management 6. Business India 7. Business Research 8. ICFAI Journal of Marketing Management

122

PG- 144 MARKETING RESEARCH Learning Objective: The course is intended to equip the students with the basic tools and techniques of Marketing Research and to develop their skills in their application in marketing decision making. Knowledge Level-Expert Unit -I: Introduction of Marketing Research Marketing Research during different Phases of the Administrative Process Interaction between Management & Marketing Research Scientific Method and the Research Process Marketing Research Process : Seven Steps in Designing a Research Project. Interrelating Steps of the Marketing Research Process Credit Hours : Lectures Six 6 Assignment One 1 Total Seven 7 Unit - II : Marketing Research Process Research Process Steps 1, 2, 3 in different situations Developing a Marketing Plan Selection in different situation Exploratory Research Conclusive Research Descriptive Studies and Research Secondary data a advantage, drawbacks, Evaluation, Types Commercial Data and its problems Credit Hours: Lectures Six 6 Case One 1 Assignment One 1 Total Eight 8 Unit - III: Sampling Methods of Data Collection & Tabling Accuracy of data: Survey data, Observation data Questionnaire, Questionnaire Methods, Telephonic Interviews, Personal Interviews, Mail surveys Sampling and Marketing Research Different types of Sampling Field work Procedure in Data Collection Quality and Cost Control Preparation and Tabulation of Collected Data Attitude Measurement & Data Methods of Measuring Attitude Multi-Dimensional Scaling 123

Credit Hours:

Lectures Case Total

Seven Two Nine

7 2 9

Unit IV: Data Analysis Frequency distribution (Meaning, Concept) Statistics associated with frequency distribution Measures of Location (mean, Mode, Median) Measures of Variability (Range, Inter quintile range, variance and standard deviation, Coefficient of variation) Hypothesis testing (General procedure for hypothesis Testing) Cross Tabulation Chi Square, T-Test, Z-Test (Parametric) Statistical Software SPSS, SAS, Mini Tab, Excel Analysis of Variance (ANOVA, One -way) Correlation Analysis Regression Analysis Credit Hours: Lectures Six 6 Case & Examples Two 2 Total Eight 8 Unit - V: Data Analysis and Presentation Oral Presentation Factor Analysis Cluster Analysis Conjoint Analysis Report preparation & Presentation Importance of Report and Presentation Report preparation and Presentation process Guide lines of Tables, Graphics International Marketing Research Credit Hours: Lectures Ten 10 Cases Two 2 Total Twelve 12 GRAND TOTAL: FOURTY FOUR CREDIT HOURS Text Books 1. Marketing Research by G. C. Beri , Tata Macgraw Hill Reference Books 1. Marketing Research by Sharma,D.D , Sultan Chand 2. Marketing Research by Luck & Robin,TMH 3. Marketing Research by G. S.Batra 4. Marketing Research by S. Tuli, PHI 5. Marketing Research by Boyd, W. Harper, AITBS 6. Marketing Research by Malhotra, PHI 7. Marketing Research by Parasuraman,A, Biztantra Publication 8. Marketing Research by Burns,Alvin, Pearson Education 9. MR & CB by Sumati,S, Vikash Publication 10. Marketing Research by Aaker,David A, Wiley Publication 124

Journals & Periodicals 1. ICFAI Journal of Marketing Research (Quarterly) 2. Business Today 3. Harward Business Review 4. Management Research 5. Advertising Express 6. Business Research Study Materials 1. IGNOU Study Material for PGDBM 2. AIMA-CME Study Material for PGDBM

125

PG- 145

Negotiation & Counseling

Learning Objective: To develop understanding of theories and techniques of linear programming, transportation, decision, project management, Inventory controlling and their applications for socio-economic problems. Knowledge Level: Expertise Unit-I : Introduction & Meaning Introduction of Conflict Management Collaboration & Conflict, Competition & Conflict Functions of Competitions, Collaborations Changing Science of Conflict Studies of Conflict, Prisoners, Dilemma Game Tracking Game Robbers CAVE Experiment Credit Hours : Lectures Cases Total Five One Six 5 1 6

Unit-II : Types Process of Conflict Intra Individual Conflict Interpersonal Conflict Inter group Conflict Inter organizational Conflict Intra Organizational Conflict Credit Hours : Lectures Cases Total Five One Six 5 1 6

Unit- III : Outcomes of Conflict Conflict Outcomes, Effects with each Competiting group, Effects Between Competiting Effects on Losing Group Credit Hours : Lectures Cases Total Unit-IV : Conflict Management Five One Six 5 1 6

Conflict Management, Conflict Stimulation Techniques, Stimulation Strategies, Conflict Resolution Style, Conflict Management Strategies, Contingency Approach to Conflict Management 126

Credit Hours :

Lectures Cases Total

Five Two Seven

5 2 7

Unit-V : Basic of Successful Negotiation Concept of Bargaining, Negotiation Spectrum, Types of Parties Involved, Hour Opponent Makes Decisions Credit Hours: Lectures Cases Total Five One Six 5 1 6

Unit-VI : Managing Negotiation Process Managing Negotiation Process & Crossword Preparing for Negotiation Developing Strategy Building Understanding, Bargaining Closing Credit Hours: Lectures Cases Total Five One Six 5 1 6

Unit-VII : Overcoming Problems in Negotiation Handling anger in Negotiation, Fear in Negotiation, Everyday Negotiation Situations, Naturalizing Personality Conflict, and Recent Cases of Negotiations Credit Hours: Lectures Five 5 Cases Two 2 Total Seven 7 FOURTY FOUR CREDIT HOURS

GRAND TOTAL:

Reference Books 1. Arun Manappa : Industrial Relation : TMH Pub 2. T.N. Bhagoliwala : Economic of Labour & Social Welfare 3. Relevant Report of Government of India such as report of national commission labour 5 years plan 4 C.S Venkata : Globallization & Labour Management Relations & Dynamics of Change 5. G.O. Shrama : Art of Conciliation & Industrial Unrest, Labour Consultancy Bureau, Bombey 1985 6. Pramod Vetna : Management of Industrial Relations : Readings Cases : Oxford & IBH Pub 7. Industrial Relations & Collective Bargaining, Singh,NIrmal, Deep & Deep Publication Journals & Periodicals 1. Relations Industrialize - Industrial Relations : University Level , Canada 2. Indian Journal of Industrial Relations : Shri Ram Centre . N. Delhi 3. Indian Labour Journal & Indian Journal of Industrial Relation 127

PG- 146 OPERATIONS RESEARCH Learning Objective: To develop understanding of theories and Techniques of linear programming, transportation, decision, project management, Inventory controlling and their applications for socio-economic problems. Knowledge Level: Expertise Unit - I: Introduction to Operation Research Origin, Development and Definition Nature & Significance of OR Feature of OR Approach Scientific methods in OR Operations Research and Managerial Decision Making Scope & Limitation of Operations Research in Management Models & Model ling in OR - Classification based on Structure 10 - Classification based on Function or purpose Lectures Total Five Five 5 5

Credit Hours:

Unit - II: Linear Programming: Application and Model Formulation Structure of Linear Programming Model - General structure of LP Model - Assumptions of Linear Programming Advantage of LP Limitations of LP Application Areas of L.P. General Mathematical Model of Linear Programming Problem Guideline on LP Model Formulation Example of LP Model Formulation - Example on Production - Example on Marketing - Example on Finance - Example on Agriculture - Example on Transportation - Graphical Solution Method of LP Problems Lectures Cases Total Four Two Six 4 2 6 128

Credit Hours:

Unit - III: Example on Maximization of LP Problems -Two Phase Method -Big M Method Duality in LPP - Advantages & Application Dual simples Method Sensitivity Analysis Credit Hours: Lectures Total Seven Seven 7 7

Unit - IV: Transportation Problem Introduction to Transportation Models Finding initial Solution Degeneracy Trans Shipment Problem Introduction to assignment problem - Hungarian Method - Enumeration Method Traveling Salesman Problem Credit Hours: Lectures Assignment Total Four Two Six 4 2 6

Unit - V: Decision Theory and Decision Trees Decision Theory Decision making under uncertainty risk and certainty Decision Free Analysis Theory of Games Two Person Zero-Sum Games Mixed strategies: Games without saddle Point Solution method of Games without saddle Point Credit Hours: Lectures Assignment Total Six 6 Two 2 Eight 8

Unit VI: Project Management: PERT and CPM Basic Difference Between PERT and CPM PERT/ CPM Network Components and Precedence Relationships Phases of Project Management Critical Path Analysis Project Scheduling with Uncertain Activity Times - Estimation of project Completion Time 129

Project Time-Cost Trade off - Project Crashing - Time-Cost Trade-Off Procedure Updating of the Project Resource Allocation - Resource Leveling - Resource Smoothing Credit Hours: Lectures Four 4 Assignment Two 2 Total Six 6 Unit VII: Inventory Control Models Reasons for Carrying Inventory EOQ Models Queuing Theory - Essential feature - Performance Measure and Probability distributions in Queuing Systems Queuing Model - Single Server - Multi Server Sequencing Problem - Processing and Jobs through two machines - Processing and Jobs through three machines Credit Hours: Lectures Eight 8 Assignment Two 2 Total Ten 10 GRAND TOTAL: FOURTY EIGHT CREDIT HOURS Text Book: 1. Operations Research for Management, M. P. Gupta & J. K. Sharma, National Pub., Delhi 2. Operations Research: Theory and Applications, J. K. Sharma, Macmillan, Delhi 3. Operations Research, Krant,Swarup, Sultan Chand & Sons 4. Operations Research, Shrama,Anand , Himlaya Pub. 5. Operations Research, Handy,A Taha, Person Education. Reference Books: 1. Operations Research,V.K. Kapoor, Sultan Chand & Sons, Delhi 2. Operations Resaerch, Kanti Swarup, P K. Gupta & Man Mohan, Sultan Chand & Sons, Delhi 3. Operations Research: An Introduction, Hamdy A. Taha, PHI,,Delhi 4. Linear Programming, K. Murty; Wiley, New York 5. Operations Research, Jagjit Singh, Penguin Books 6. Mathematical Methods of Operations Resaerch By, T. L. Saly, McGraw Hill, New York 7. Principles of OR for Management, F.S. Budnick, D. Mcleavey & Mojena; Richark D. Irwin Inc. Illinois, 1994 8. Executive Discussions and Operations Research, D. W. Miller and M. K. Star, PHI, Delhi 9. Introductions to Operations Research, P. K. Gupta & D. S. Hira, S. Chand & Co., Delhi. 130

PG- 147 OPERATIONS MANAGEMENT Learning Objectives: The objective of this module is to familiarise the students with the techniques of managing the inventory, production and operations. Acquaint the students with decision making in: Planning, scheduling and controlling of production and operations functions in both manufacturing and services and operations. This study will enable the participant to select and design the product, process, location and layout of any production unit. Knowledge Level: Good Unit - I: Introduction Concept of Operations Management Objective and characteristics of Operations Management Operations and Production Management Interface Major functions of Operations Management Operations Management in changed perspective Three Three 3 3

Credit Hours: Lectures Total

Unit -II: Basics of Operations Management Manufacturing System and Service System Various Types of Manufacturing System Product Selection Process Selection Capacity Planning Learning/Experiential Curve Six One Seven 6 1 7

Credit Hours: Lectures Case Total

Unit - III: Facility Planning Various Factors Influencing Site Selection Selection of Plants and Machineries Material Handling Facilities Layout - various types of layout linked with manufacturing system Credit Hours: Lectures Case Total Six 6 One 1 Seven 7 131

Unit: IV Key Role of Technology in Modern Industrial System Manufacturing Process Technology Group Technology CAD/CAM/CIMS Ringi System Lectures Case Total Six One Seven 6 1 7

Credit Hours :

Unit - V: Industrial Planning System Corporate Plan Long Range Plan Strategic Plan Aggregate Planning for Production & Services Production Planning & Control - Scheduling - line balancing Gantt Chart Operational/Shop floor planning - Routing - Expediting- Chasing Lectures Case Total Six One Seven 6 1 7

Credit Hours:

Unit - VI: Materials Management Need for Material Cost Reduction Tools for Material Cost Reduction - Various types of Cost related to material Inventory Control- Q/R , Periodic, ABC/VED/SDE Analysis Material Procurement System - Lead Time- Re-order point, Buffer Stock Etc. Material Requirement Planning (MRP I) Manufacturing Resource Planning (MRP II) Credit Hours: Lectures Six 6 Case One 1 Total Seven 7 Unit - VII: Productivity Management Productivity: Concept & Measurement; Value Addition Work Study - Method Study & Work Measurement Setting Production Standards Job Design Designing and Implementation Production Incentive Scheme Indian Bonus Act, 1965 Credit Hours: Lectures Six 6 Case One 1 Total Seven 7 132

GRAND TOTAL:

THIRTY FIVE CREDIT HOURS

Text Book: 1. Adam, Everett E and Ebert, Ronald J., Production and Operations Management : Concepts, Model & Behaviour, PHI Reference Books: 1. Buffa Elwood S. and Sarin Rakesh K., Modern Production and Operations Management, John Wiley, New York. 2. Nair: Production and Operations Management, TMH 3. Muhlemann, Oakland, Locker; Production & Operations Management, MIL 4. Chase, Aquilano & Jacobs: Operations management, 10th Edition. TMH 5. Production and Operations Management, B. S. Goel, Pragati Prakashan, Meerut Journals & Magazines: 1. Harward Business Review 2. Business Today 3. Business World 4. Operation Research 5. Vikalp 6. Vinimay 7. Management Stream 8. ICFAI Journal of Operation Management Study Materials: 1. IGNOU Study Materials for MBA 2. Annamalai Universitys Study Materials for MBA

133

PG- 148 ORGANIZATIONAL DEVELOPMENT Learning Objective: The objective of this course is to learn about the concepts of Organizational Development . Knowledge Level : Good Unit-I: Definitions and Historical Overview of Organization Development A History of Organization Development The Laboratory Training stem The Survey Research and Feedback Stem The Action Research Stem The Sociotechnical and Socioclinical Stem Second Generation OD Extent of Application Concluding Comment

Foundations of Organization Development Models and Theories of Planned Change System Theory Participation and Empowerment Teams and Teamwork Parallel Learning Structures A Normative-Reeducative Strategy of Changing Applied Behavioral Science Action Research Concluding Comments Credit Hours: Lectures Cases Total Four One Five 4 1 5

Unit II: Values, Assumptions, and Beliefs in OD Early Statements of OD Values and Assumptions Implications of OD Values and Assumptions A Values Study Illustration of OD Values in an Indian Pharmaceutical Organization Octaspace situations in Sales/Marketing Function Concluding Comment

134

Credit Hours: Lectures Cases Total

Four One Five

4 1 5

Unit III: Managing the OD Process Diagnosis The Actions Component: OD Interventions The Program Management Component Concluding Comments

Action Research and Organization Development Action Research: A Process and an Approach Examples of Action Research in Organization Development Indian Case Study Genesis of OD in the Company The OD Process: A Diagnostic Study Concluding Comments Credit Hours: Lectures Cases Total Four One Five 4 1 5

Unit IV: An Overview of OD Interventions Classifying OD Interventions Thinking about OD Interventions Concluding Comment Credit Hours: Lectures Cases Total Unit V: Team Interventions Teams and Work Groups: Strategic Units of Organizations Board Team-Building Interventions The Formal Group Diagnostic Meeting The formal Group Team-Building Meeting Process Consultation Interventions A Gestalt Approach to Team Building Techniques and exercises Used in Team Building Selected Examples Concluding Comments Credit Hours: Lectures Four 4 Cases One 1 Total Five 5 135 Four One Five 4 1 5

Unit V: Training Experiences

Groups Sensitivity Training in India Comparative analysis between Western Perspective and Indian Perspective New Trends of Sensitivity Training Applied in Organizations (Parikh and Jayavelu, 2002) Behavioral Modeling Life and Career Planning Coaching and Mentoring Instrumented Training Role Efficiency Lab (REL) Concluding Comments Credit Hours: Lectures Cases Total Four One Five 4 1 5

Unit- VI: Issues in Consultant-Client Relationships Entry and Contracting Defining the Client System The Trust Issue The Nature of the Consultants Expertise Diagnosis and Appropriate Interventions Depth of Intervention On Being Absorbed by the Culture The Consultant as a Model The Consultant Team as a Microcosm Action Research and the OD Process The Dependency Issue and Terminating the Relationship Ethical standards in OD Implications of OD for the Client The Role of the Human Resource Specialist in Organization Development Activities Concluding Comments Credit Hours: Lectures Cases Total Four One Five 4 1 5

Unit- VII : Power, Politics, and Organization Development Power Defined and Explored Theories about the sources of Social Power Organizational Politics Defined and Explored 136

Frame work for Analyzing Power and Politics The Role of Power and Politics in the Practice of OD Planned Change, Power, and Politics Concluding Comments Credit Hours: Lectures Cases Total Four One Five 4 1 5

Unit VIII : The Future and Organization Development The Changing Environment Fundamental Strengths of OD ODs Future Concluding Comments Credit Hours: Lectures Cases Total Four One Five 4 1 5

Total Credit Hours: Forty Hours of Lectures and Tutorials

Text Book:
1. Organization Development, French Wendell L., Cecil H. Bell, Jr. , Vohra Veena, Pearson Education Publication Reference Books: 1. Organization Development and Transformation, French Wendell L., Tata Mcgraw Hill Companies 2. Organisational Development for Excellence, Prasad Kesho,Macmillan India Ltd 3. Organizational Behavior, Robbins Stephen P., Prentice-Hall of India 4. Organisational Behaviour, Sekaran Uma, Mcraw-Hill Companies 5. Organizational Behavior, McShane Steven L., Tata McGraw-Hill

137

PG-149

ORGANISATIONAL BEHAVIOUR Learning objectives:

To acquaint participants with basic process & principles of individual behaviour. To understand how human beings behave in an organisation and to enhance organisational effectiveness through modifying human behaviour.
Knowledge Level: Expert

UNIT I : Conceptual Framework

Concept and meaning of OB Nature and scope of OB Foundation of Behavioral science, Hawthorn study Individual difference Emotional Intelligence Lectures Total Four Four 4 4

Credit Hours : UNIT II :

Behavior at individual level: Personality, meaning, determinants Theories of personalities, personality traits Perception, features of perception Perceptual process Factors influencing perception Learning, features Learning process Theories of learning, Reinforcement Credit Hours: Lectures Cases Total Twelve Three Fifteen 12 3 15

UNIT III : Behavior at interpersonal levels: Leadership, features, styles, Importance Theories of leadership- Trait, Behavioral, Situational,& Emerging Approach Motivation, features, importance
138

Theories of motivation- Mallows Hierarchy, Hertzbergs Two factors theory, ERG theory, Theory X, Y, &Z, Vrooms Theory, Porter-Lawler Model, Adams Equity Theory Attitude and values Transactional Analysis Johari Window Lectures: Cases Total Nine Three Twelve 9 3 12

Credit Hours:

UNIT IV : Behaviour at group levels:

Group in organization Group decision making Group Dynamics Group norms Group cohesiveness Group Development process Lectures: Cases Total Five Three Eight 5 3 8

Credit Hours:

UNIT V : Behaviour at organisational level:

Organizational culture Organisational change and development Organisational effectiveness Conflict and conflict resolution management. Negotiation and counseling MBO 9 2 11

Credit Hours:

Lectures Nine Cases Two Total Eleven GRAND TOTAL : FIFTY SEVEN HOURS Text Books:

1. Robbins, Stephen P. (2009), Organizational Behaviour: Concepts, Controversies and Applications, 13th Edition, PHI, Delhi

139

Reference:
1. Prasad, L.M. (2009), Organizational Behaviour, Sultan Chand & Sons, Delhi 2. Organizational BEhaviour, Aquinas,P.G, Excel Books 3. Orgaisational Behavior ,Human Behavior at Work, Newstrom , Tata Mac Graw Hill 4. Organisational Behaviour, Rao,V.S.P, Excel Books 5. Organisational Behaviour Design and Application, Moshal,B.S, Galgotia Publication 6. Organizational Behavior, Hitt, Wiley Publication 7. Organisational BEhaviour, Khanka,S.S. S.Chand 8. Organizational Behavior, Kiicki,Angelo, Tata Mac Graw Hill 9. Organizational Behavior, Mcshane,Steven L. Tata Mac Gaw Hill 10.Essentials of Organisational BEhaviour, Chabbra,T.N, Dhanpat Rai Publication 11. Organisational BEhaviour Text and Cases, Sekaran, Uma, Tata Mac Graw Hill 12. Organisational Behaviour, Raj,Aparna, Galgotia Publishing Company 13. Organisational Thory and BEhaviour, Moshal,B.S. Ane Books 14. Management Concepts Organisational Behaviour ,HRM, ,Pani, Niranjan, Anmol Publication 15. Perspectives in Organisational Behaviour, Chadha,Narendra K. ,Galgotia Publication Journals & Magazines: 1. Harward Business Review 2. Business Today 3. ICFAI Journals - HR 4. Vinimay 5. Management Stream 6. Business Week 7. ICFAI Journal of OB

140

PG- 150 PERFORMANCE MANAGEMENT SYSTEM Learning Objectives: This main objective of the module to give knowledge to students about the analysis and managing different tools for calculating perforformance of employee in the organization. Knowledge Level : Good Unit - I : Management System Management Process Viewed as a System Overview of Planning, Organising, Directing, Controlling System Approach Human Resource Inventory and Budget Manpower Planning Team Approach to organizational effectiveness Lectures Total Three Three 3 3

Credit Hours :

Unit - II : Performance Appraisal and Management by Objectives Performance Appraisal and the Law Systematic Appraisal by Superiors Traditional Performance Appraisal Systems The Appraisal Program Management by Objectives Lectures Cases Total Eight Two Ten 4 2 6

Credit Hours :

Unit - III : Factors Learning Attitudes Job Satisfaction Emotions Perceptions Motivation Communication Attendance Assessment Lectures Cases Total Six Two Eight 4 2 6

Credit Hours :

141

Unit - IV : Features of Assessment Activities Difference between compliance, Effectiveness, and Performance- Based Assessments Real life stories of Performance Based Concept External, Internal and Self -Assessment Essential Elements of a True Performance based Assessment Obtaining Meaningful Performance Measurements Factors in Customer Expectations Job Analysis Credit Hours : Lectures Six 5 Cases Two 2 Total Eight 7 Unit - V : Designing an Assessment Strategy Importance of the Planning Activity Constructing Process Diagrams Other Techniques Guidance for Selecting the Assessment Approach Identifying Opportunities for improvement Evaluation of Benefits Credit Hours : Lectures Cases Total Unit VI: Training System Ten Two Twelve 5 2 7

Events Reflection Experience Methods Training Methods Compared with Objectives, Learning Process and Facilities Trainers Role, Style Evaluation of Training Programme Role of the Training System with Evaluators from other constituencies Traditional Methods of Performance Appraisal Modern Methods Steps in Performance Appraisal Performance Counselling Different Phases of Performance Counselling Training & Development Programmes in India Some Emerging Issues Lectures Cases Total Ten Two Twelve 7 2 9

Credit Hours :

Unit VII: Focusing on the Issues Finding the Real Problem Organisation Conditions involvement of Employee and Employer Forming sound conclusion 142

Credit Hours :

Lectures Ten 4 Cases Two 1 Total Twelve 5 Unit VIII: Developing an action plan for Improvement & Implementing Plan Criteria for evaluating Alternatives Developing the action plan Developing and Presenting the plan Responding the changes in the plan Follow up Anticipating problems Cultural Issues Implementing Change Effectively Credit Hours : Lectures Cases Total Ten Two Twelve 4 1 5

GRAND TOTAL:

FOURTY EIGHT CREDIT HOURS

Text Books 1. . Performance Management, Chadha,SS, Macmillan Pub 2. Performance Management, Sahu,R.C , Excel Publisher Reference Books : 1. Human Resource Planning, D.K. Bhattacharya, Excel Books 2. Training for Development, Lynton & Pareek, Vistaar Pub. 3. Performance Based Assessments, Wilson & Pearson, Tata McGraw Hill 4. Personnel Human Resource Management A Diagnostic Appraoch, Milkovich & Boudreau, Richard D Irwin, INC. Homewood, Illinois 5. Effective Human Resource Training & Development Strategy, B. Rathan Reddy, Himalaya 6. Personnel Management, C.B. Memoria Journals & Magazines : 1.Personnel Management 2. OD 3. HR Review 4. Vikalp 5. Vinimay 6. HRD 7. Business Today 8. Business World Study Materials: 1. IGNOU Study Materials for MBA Course

143

PG- 151 PERSONAL FINANCE

Knowledge Level-Good Unit-1. Planning your personnel Finance The Financial Planning Process Developing Personnel financial Goals Influences on Personnel Financial Planning] Opportunity Costs and the Value of Concept Financial Aspects of career Planning Career Choice Factors Career Opportunities Employment search Strategies Financial and Legal Aspects of Employment Money Management strategy Planning for Successful money Management Budgeting for Skilled Money Management Money Management Achieving Financial Goals Lecture Six Case One Total Seven Unit-2 managing your personnel Finances Financial Services : Saving plans and payment Accounts Cash Management Strategy Saving Plans and their Evaluation Payment Methods Introduction to Consumer Credit Cash is Consumer Credit and its types Measuring your Credit Capacity Applying for Credit Avoiding and Correcting Credit Mistakes Choosing a Source of Credit Source of Consumer Credit The Cast of Credit Managing Your Debit Consumer Credit Consulting Credit Hours: Lecture Case Total Seven One Eight Credit Hours: 6 1 7

7 1 8

Unit-3 Making your Purchasing Decision Consumer Purchasing Strategies Consumer Buying Activities Major Consumer Purchases buying motor Vehicle 144

 Resolving Consumer Complaints The Housing Decision: Factors and Finance Housing Alternatives Renting Your Residence The Home Buying Process The Finance of Home Buying Lecture Six Case One Total Seven Unit-4 Insuring your Resources Property and Motor Vehicle Insurance Insurance and Risk Management, an Introduction Property and Liability Insurance] Home and Property Insurance Home Insurance Cost Factors Automobile Insurance Coverage Health and Disability Long Term Care Insurance Health Insurance and Financial Planning Types of Health Insurance Coverage Private Source of Health Insurance Covernment Health Insurance Disability Income Insurance Life Insurance Life Insurance an Introduction Types of Life Insurance Companies and Policies Important Provision s in a Life Insurance Contact Buying Life Insurance Lecture Eight Case Two Total Ten Unit-5 Investing your Financial Resources Investing Fundamentals Praparing for an Investment Program Factor Affecting the Choice of Investment Source of Investment Information Investing in Stock Numerical Measures that Influences Investment Decision Long Term and Short Term Investment Strategies Investing in Bonds Characteristics of Mutual funds Classification of Mutual Funds How to Decide to Buy or sell Mutual Funds Credit Hours: Credit Hours: 6 1 7

8 2 10

145

Investing in Real Estate and other Investment Alternatives Investment in Real Estate Investing in Precious Metals, Gems and collectibles Lecture Case Total Unit-6 Controlling Your Financial Future Retirement Planning Planning Your Retirement Housing Planning Your Retirement Income Estate Planning Types of Formats of Wills Types of Trust and Estates Credit Hours: Lecture Total Credit Hours: Eight Two Ten 8 2 10

Four Four

4 4

GRAND TOTAL: FOURTY SIX CREDIT HOURS Text Books: 1. Personal Finance by Kapoor, Jack R , Tata Mcgraw hill

146

PG-165 WORKING CAPITAL MANAGEMENT

Learning Objective: Management of working capital is a very important managerial activity for any of the company as it consider with day-to-day operation of the company. Effective working of companies depends largely on the effective management of working capital. KNOWLEDGE LEVEL: EXPERT UNIT I: WORKING CAPITAL MANAGEMENT: AN OVERVIEW Meaning of Working Capital Kinds of Working Capital Components of Working Capital Determinants of Working Capital Issues in Working Capital- Current Assets to Fixed Assets ratio, - Liquidity Vs Profitability: A Risk-Return trade-off - Liquidity Vs Illiquidity: The Cost Trade-off Policies for financing Current Assets Short-term financing Vs Long-term financing: A Risk-Return Trade-off Approach for financing current assets- Matching Approach - Conservative Approach - Aggressive Approach Overall Working Capital strategies Credit Hours: Lecture Eight Case Study One Total Nine UNIT II: DETERMINING WORKING CAPITAL NEEDS Methods of estimating Working Capital needs- Ratio of sales - Ratio of Fixed investment - Current Assets holding period Operating Cycle concept of Working Capital - Meaning of Operating Cycle - Determining different periods - Gross Operating Cycle (GOC) & Net Operating Cycle (NOC) - Determining Working Capital Credit Hours: Lecture Case Study Total UNIT III: MANAGEMENT OF CASH Meaning of Cash Motives of holding Cash Factors of determining Cash Balance Seven One Eight 7 1 8

8 1 9

147

Objectives of Cash Management Facets of Cash Management - Cash Planning - Managing cash flows: Accelerating cash inflows, Slowing cash outflows - Determining optimum cash level: Baumol model, Miller-Orr model, Cash Budget - Investing the surplus cash or Idle Cash Credit Hours: Lecture Six 6 Case Study Two 2 Total Eight 8

UNIT IV: MARKETABLE SECURITIES Meaning of Marketable Securities Characteristics of Marketable Securities Selection criteria Types of Marketable Securities Credit Hours: Lecture Total UNIT V: INVENTORY MANAGEMENT: Meaning of Inventory Types of Inventory Motives for holding Inventory Risk of holding Inventory Cost of holding Inventory Meaning of Inventory Management Objectives of Inventory Management Inventory Management Techniques- Economic Order Quantity (EOQ) - Re-order Point (ROP) - Safety Stock (SS) Inventory Control System- ABC Analysis - VED Analysis - JIT System - Outsourcing Credit Hours: Lecture Case Study Total UNIT VI: RECEIVABLES MANAGEMENT Meaning of Receivables Cost of maintaining Receivables Factors of affecting size of Receivables Meaning of Receivables Management Objectives of Receivables Management

Three Three

3 3

Six Two Eight

6 2 8

148

Dimensions of Receivables Management- Formulating credit policy: Credit Standard, Credit Terms, Collection Policies - Implementations of Credit policy: Credit Evaluation, Financing of Investment in Receivables - Formulation of Collection Policies: Degree of Collection Efforts, Types of Collection Efforts - Analysis & control of Receivables: Receivable Turnover, Average Collection Period, Aging Schedule Credit Hours: Lecture Six 6 Case Study Two 2 Total Eight 8 UNIT VII: FACTORING Meaning of Factoring Factoring services Types of Factoring Cost of Factoring Benefits of Factoring Credit Hours: Lecture Three 3 Total Three 3 UNIT VIII: WORKING CAPITAL FINANCING Trade Credit Accrued Expenses & Deferred Income Bank Finance: Overdraft, Cash Credit, Bills Discounting, Letter of Credit, Working Capital Loan Commercial Paper Credit Hours: Lecture Total Three Three 3 3

GRAND TOTAL: FIFTY CREDIT HOURS SUGGESTED READINGS: TEXT BOOKS: 1.) Working Capital Management, V. K. Bhalla, Anmol Publication 2.) Financial Management, I. M. Panday, Vikas Publication House, Delhi REFERENCE BOOKS: 1.) Management of Working Capital: Keith V. Smith, West Publication, New York 2.) Working Capital Management, Strategies & Techniques, H. Bhattacharya, PHI 3.) Financial Management, K. M. Upadhyay, Kalyani Publication, Delhi 4.) Financial Decision Making, J. Hampton, PHI Delhi (Chapter 8 to 11) 5 Working Capital Management, Krish, Rangarajan, Excel Books JOURNALS 1.) The Chartered Account 2.) The Chartered Financial Analyst 3.) Project & Profile 4.) Study @ ICFAI 149

PG- 154 RETAIL MARKETING MANAGEMENT Learning Objective: The basic objective of Retail Marketing Management provide the information about retail Marketing to understand retailing, develop and effectively implement a retail strategy. This include help management, scholars gain a good grasp of what store brand retailing. Knowledge Level: Good Unit 1 : Introduction of Retail : Role, Relevance & Trends Introduction of Retailing Characteristic of Retailing Categories of Retailers Activities Performance by Retailer Changing Scenario of Retailing :- Before & after Liberalization Retail Industry in India Future of Retailing Drivers of Success in the Retail Sector Relationship management in Retailing Between Suppliers & Retailers Credit Hrs. Lecture Five 5 Case One 1 Total Six 6 Unit 2 : Consumer Behaviour and Retail Operations Factors affecting Decision making. Main theories of Consumers Behavior Maslow Need Hierarchy theory Decision making process in retailing. Credit Hrs. Lecture Three 3 Case One 1 Total Four 4 Unit 3 : Retail Market Segmentation Introduction to Segmentation Benefits of Market Segmentation Segmentation, Targeting & Positioning strategy in Retailing Criteria of effective market segmentation Market Targeting survey Market Segmentation Practices in India Credit Hrs. Lecture Case Total Four One Five 4 1 5

Unit 4 : Retail Location Strategy Importance of location decision Level of location decision and its determining factors Types of retail location 150

Types of goods and respective Location Decision Site selection Analysis Estimate of Store Sales Retail Location Theories Location Assessment Credit Hrs. Lecture Six 6 Case One 1 Total Seven 7 Unit 5 : Product and merchandise Management Introduction Product Management Brand Management & Retailing Merchandise Management Category Management Model Stock Plan Procedure and Constraining Factor Criteria for the Selection of Supplier Merchandise Management Planning in Various Retail Segments Credit Hrs. Lecture Seven 7 Case One 1 Total Eight 8 Unit 6: Atmospherics and Retail Space Management Importance of Atmospherics in Retailing Element of Atmospherics External & Internal Store Space Management Colour Planning Walls as Retail in Store Designing Atmospherics in the context of Internet Retailing Credit Hrs. Lecture Five 5 Case One 1 Total Six 6 Unit 7 : Retail Pricing Introduction to Retail Pricing External influence on Retail Pricing Strategy Retail Pricing Methods and objectives Retail pricing strategy in different retail format Consumer receptiveness to price- Price elasticity & Semitivity Credit Hrs. Lecture Four 4 Case One 1 Total Five 5 Unit 8 : Retail Promotion Strategy Introduction to Promotion Selection of Promotion mix Advertising Media Selection 151

Sales promotion Personal Selling & Publicity Review and Designing of Promotional mix for Different Sector retail format. Credit Hrs. Lecture Five 5 Case One 1 Total Six 6 Unit 9 : Consumerism & Ethics in retailing Different Process for a company to be socially responsible Critical of marketing activity Product measure & Safety issue Green Issue Acceptability of Social Marketing Corporate Social Responsibility Credit Hrs. Lecture Three 3 Case One 1 Total Four 4 Unit 10 : Future of Retailing Improved Understanding of Key Changing Elements Retail Industry and Indian Economy Foreign Direct investment in Retailing Changing dynamism of Retailing Credit Hrs. Lecture Two 2 Total Two 2 GRAND TOTAL: FIFTY FIVE CREDIT HOURS Text Books: 1. Retail Management, Bajaj, Chetan, Oxford Pub. 2. Retail Marketing Management, Gilbar,David, Pearson Education Reference Books: 1. Retail marketing Management, Berman, Barry, Pearson Education 2. Retailing Management, Pradhan, Swapna, Tata Mcgraw Hill 3. Retail Management, Gupta, S.L, Wisdom Publication. 4. Retailing Management, Levy & Weitz, Tata Mcgraw Hill 5. Retail Marketing Management, Cox, Person Education

152

PG- 155 RURAL & INDUSTRIAL MARKETING Learning Objectives: Since India is approximately 77% rural and 23% urban and recently there has been a boom in rural consumerism. Therefore many MNCs and other consumers product companies are focusing at rural market and industrial goods. Hence this study becomes quite significant in terms of applying classroom knowledge to the real scenario prevailing in rural markets & industrial market. This will also help students to get a total perspective of India Economy and Industrial & Rural Markets. Knowledge Level: Expert Part A : INDUSTRIAL MARKETING Objectives The objective of this course is to lay a foundation for an understanding of the complex dimension of the industrial marketing.

Unit - I: Nature of Industrial Marketing Introduction: Industrial Marketing Industrial versus Consumer Marketing Management Industrial Marketing Defined Contrasting Industrial and Consumer Marketing Economics of Consumer Demand The Reseller's Market Industrial Marketing Concept Organizational Customers - Governmental Agencies & Institutions Classifying Industrial Products Unique Characteristics of Organizational Procurement Lectures Case Total Three One Four 3 1 4

Credit Hours :

Unit - II : Strategy Formulation in the Industrial Market Strategic Planning in the Industrial Market Managing the Development of Strategic Planning Strategic Planning Process Marketing's Role in the Strategic Planning Process Developing Marketing Strategy Role of Marketing Research in Strategic Decision Making Basis for Segmenting Industrial Marketers Evaluating Potential Segments Decision Support Systems and their use in Market Segmentation 153

Credit Hours :

Lectures Case Total

Five One Six

5 1 6

Unit - III : Formulating Channel Strategy Role of Distributors Dual-Channel Strategies Choosing the Right Distributor Manufacturers' Representatives Participation of Reps in the Industrial Market Other Channel Participants Maintaining Indirect Channel Effectiveness Relationship of Logistics and Physical Distribution Physical Distribution and Marketing Strategy *Total-cost Approach Overall Contribution of Marketing Logistics Credit Hours : Lectures Cases Total Five One Six 5 1 6

Unit IV : Formulating Marketing Communication Planning Industrial Selling Environment Managing the Industrial Sales Force Planning for Sales Force Development Organizing the Sales Force Controlling Sales Force Activities * Future of Sales Force Strategy Use of Advertising in the Industrial Market Industrial Advertising Media Use of Sales Promotion in the Industrial Market Use of Publicity in the Industrial Market Developing the Industrial Promotional Program Appropriating Advertising Funds Developing Message Strategy Developing the Media Plan Evaluating the Advertising Plan Integrated Promotion Plan Lectures Cases Total Five One Six 5 1 6

Credit Hours :

154

Unit -V : International Industrial Marketing Case for International Marketing International Marketing Environment Forms of International Market Entry International Adaptation of Conventional Marketing Strategies Lectures Case Total Two One Three 2 1 3

Credit Hours :

PART B: RURAL MARKETING Objectives The objectives of the course is to explore the students to the rural market enviorment and the emerging challenges in the globalization of the economics

Unit - VI : Rural Market Environment Introduction - Rural Marketing Occupation Pattern Income Generation * Location of Rural Population Expenditure Pattern Development Programmes Infrastructure Facilities Rural Communication Rural Area Requirements Credit Hours : Lectures Case Total Three One Four 3 1 4

Unit -VII : Rural Demand and Rural Market Index Thompson Rural Market Index Indicators Considered for Rural Market Index Lectures Total Two Two 2 2

Credit Hours :

Unit - VIII : Problems in Rural Marketing Undeveloped People and underdeveloped Market Lack of Proper Physical Communication Facilities Rural Communication Logistics, Storage, Handling and Transport 155

Market Organisation and Staff Product Positioning Hierarchy of Markets Seasonal Demand Lectures Cases Total Four One Five 4 1 5

Credit Hours :

Unit -IX : Marketing of Agricultural Inputs Consumable Inputs Durable Inputs Fertilizers Changing Scenario in Fertilizer Marketing Pesticides/Insecticides Seeds * Cattle, Poultry and Aqua Feeds Tractors Irrigation Equipments Other Farm Machinery Lectures Case Total Three One Four 3 1 4

Credit Hours :

Unit - X : Marketing of Consumables and Durables Marketing Mix in Rural Context Product Redesign or modification Needs Lectures Case Total Three One Four 3 4

Credit Hours :

GRAND TOTAL : FOURTY FOUR CREDIT HOURS Text Book : 1. Rural Marketing - Environment Problems and Strategies, T. Gopalaswamy, Wheeler 2. Industrial Marketing - Analysis, Planning and Control; Robert, Brierty, Betty Reeder, PHI Reference Books : 1. Rural Marketing - Thrust and Challenges - Anjila Saxena, Saimuddin, Harsh Dwivedi 2. Marketing Management - Planning, Implementation and Control, V. S. Ramaswamy & S. Namakumari 3. Advertising and Sales Promotion Techniques in Rural India, M. M. Anand 4. Rural Marketing in India : A weakness and a Challenge,' Productivity, N. K. Dhar 156

5. Priciples of Marketing, P. Kotler, PHI, Delhi 6. Effective Distribution in Rural Markets, V. S. Ramaswamy, Indian Manager 7. The Industrial Buying Decision: Implications for the Sales Approach in Industrial Marketing, Gordon T. Brand, John Willey, New York. 8. Industrial Marketing Management, G. D. Upah & M. M. Bird. Journals & Magazines 1. Harward Business Review 2. Business Today 3. Business World 4. Indian Journal of Marketing 5. Vikalp 6. Vinimay 7. Management Stream 8. Marketing Management Study Materials: 1. IGNOU Study Materials for MBA 2. AAI-DU Study Materials for MBA 3. Annamalai University Study Materials for MBA

157

PG- 156 RURAL MARKETING Learning Objectives: The objectives of the course is to explore the students to the rural market environment and the emerging challenges in the globalization of the economics Knowledge Level: Good Unit-I: Rural Market Environment * Introduction- Rural Marketing. * Occupation Pattern * Income Generation Location of Rural Population * Expenditure Pattern * Development Programmes * Infrastructure facilities * Rural Communication * Rural Area Requirements Credit Hours: Lectures Case Total Seven Two Nine 7 2 9

Unit- II: Rural Demand and Rural Market Index Thempson Rural Market Index Indicators Considered for Rural Market Index Credit Hours: Lectures Total Three Three 3 3

Unit-III: Problems in Rural Marketing * Undeveloped People and underdeveloped Market * Lack of Proper Physical Communication Facilities * Rural Communication * Logistics, Storage, Handling and Transport * Market Organization and Staff * Product Positioning * Hierarchy of Markets * Seasonal Demand Credit Hours: Lectures Case Total Seven Two Nine 7 2 9

158

Unit-IV: Marketing of agricultural Inputs * Consumable Inputs * Durable Inputs * Fertilizers * Changing Scenario in Fertilizer Marketing * Pesticides/Insecticides * Seeds Cattle, poultry and Aqua Feeds * Tractors * Irrigation Equipments * Other Farm Machinery Credit Hours: Lectures Seven Case Two Total Nine Unit-V: Marketing of Consumables and Durables Marketing Mix in Rural Context Product Redesign or modification Needs Credit Hours: Lectures Case Total Six Two Eight 7 2 9

6 2 8

Unit-VI- Marketing of Agricultural Produce and Rural and Cottage Industry Products * Marketing of Agricultural Produce * Regulated Markets * Formation of Cooperative Organizations * Contract Farming * Agricultural Export Zones (AEZ) * Marketing of Rural/ Cottage , Industry/ Artisan Products Credit Hours: Lectures Case Total Unit-VII- Rural Marketing Strategies * Rural Market Segmentation * Product Strategies * Pricing Strategies * Distribution Strategies * Promotion Strategies * Social Marketing Credit Hours: Lectures Case Total Five Two Seven 5 2 7

Five One Six

5 1 6

159

Unit-VIII- Role of Financial Institutions in Rural Marketing * Agricultural Productivity and Need for Credit * Types of Credit * Rural Credit Institutions * National Bank of Agriculture and Rural Development * Commercial Banks * Local Area Banks * Kissan Credit Card Scheme * Cooperatives as Organisations * Impact of Cooperative on Rural Marketing Credit Hours: Lectures Case Total Five One Six 5 1 6

GRAND TOTAL: FIFTY SEVEN CREDIT HOURS Text Book : 1. Rural Marketing - Environment Problems and Strategies, T. Gopalaswamy,, Vikas Publication 2. Rural Marketing , by Kashyap,Pradeep , Biztantra Publication Reference Books : 1. Rural Marketing by Singh,Sukhpal, Vikas Publication 2. Marketing Management - Planning, Implementation and Control, V. S. Ramaswamy & S. Namakumari 3. Advertising and Sales Promotion Techniques in Rural India, M. M. Anand 4. Rural Marketing in India : A weakness and a Challenge,' Productivity, N. K. Dhar 5. Priciples of Marketing, P. Kotler, PHI, Delhi 6. Effective Distribution in Rural Markets, V. S. Ramaswamy, Indian Manager 7. Industrial Marketing , by Cherunilam,Francis, Himalaya Publication 8. Industrial Marketing Management, G. D. Upah & M. M. Bird. 9. Rural Marketing , Gupta,S.L , Wisdom Publication 10. Rural Marketing Text & Cases , by Krishnamacharyulu,C.S , Pearson Education Journals & Magazines 1. Harward Business Review 2. Business Today 3. Business World 4. Indian Journal of Marketing 5. Vikalp 6. Vinimay 7. Management Stream 8. Marketing Management Study Materials : 1. IGNOU Study Materials for MBA 2. AAI-DU Study Materials for MBA 3. Annamalai University Study Materials for MBA

160

PG- 157 SALES AND ADVERTISING MANAGEMENT Learning objective: To acquaint the student with concepts, techniques and give experience in the application of concepts for developing an effective Sales and advertising programme as well as to aware the various decisions involved in the process along with the dynamic leading to such decisions. Knowledge Level: Expert Unit - I: Introduction Introduction to advertising and brief history Advertising classification, functions and benefits Advertising Planning & Decision Making Ethics in Advertising & Social Responsibility Principles of Advertising Client and Advertising Agency Credit Hours: Lectures Five Case Study one Total six Unit - II: Objective Setting & Market Positioning Setting Goals & Objectives Segmentation & Positioning Brand Awareness, Brand Attitudes and Feelings Brand Equity, Image and Personality

5 1 6

Credit Hours:

Lectures Case Study Total

Three one Four

3 1 4

Unit - III: Creative Strategies & Techniques Creative Concept Development Developing Brand Personality Copy Writing Advertising Production & Implementation Five One Six 5 1 6

Credit Hours :

Lectures Case Study Total Unit - IV: Media Strategy & Tactics Basic Media Strategy Setting Media Budgets

161

 Print Media Television, Radio, Cable & Satellites Direct Mail / Marketing Credit Hours : Lectures Four Case Study One Total Five Unit - V: Advertising Organization Advertising Organization * Client Agency Relationships Lectures Total One One

4 1 5

Credit Hours:

1 1

Unit - VI: Managing the Sales Force & Planning for Sales Effort Selection Requirement and Training Compensation to the Sales Force Monitoring and the Performance Appraisal Sales Forecasting, Quota's and Territory Allocation Sales Budgeting and Control Lectures Case Study Total Seven Two Nine 7 2 9

Credit Hours:

Unit - VII: Distribution and Logistics Management Distribution Logistics Planning and Control - Costs and costs control - Activity analysis and Control Lectures Case Study Total Four One Five 4 1 5

Credit Hours:

Unit - VIII: Sales Promotional Methods, Salesmanship and the Selling Process * How to Plan and evaluate a Successful Promotion Evaluating the success of a promotion Consumer and Dealer Promotion Relationship between Advertising and Promotion Theoretical approach of selling and classification of salesmanship Fundamentals of successful selling 162

Credit Hours:

Lectures Case Study Total

Eight Three Eleven

8 3 11

Unit-IX Legal Aspects of Advertising Credit Hours: Lectures Case Study Total Two Four Six 2 4 6

GRAND TOTAL:

FOURTY THREE CREDIT HOURS

Text Book 1. Advertising & Sales Promotion by Kaxmi,Azar Excel Books 2. Sales Management by Still,Richard , PHI

Reference Books and Journals 1. Advertising" by David Ogilvy. Vintage Books 2. Advertising Management by Mohan,Mahendra , TMH 3. Advertising Management by Batra,Rajeev , Pearson Education 4. Advertising Management by Rathor,B.S , Himalaya Publication 5. Advertising : Theory & Practice by Santage,C.H , AITBS 6. Sales and Distribution Management by F. L. Lobo , Global Business Press 7. Sales & Distribution Management by Gupta,S.L , Excel Books 8. ABC Selling by Charles,Futrell , AITBS 9. Salesmanship & Sales Management by Sahu,P.K , Vikas Publication 10. Sales Distribution Management by Nair & Nair , Himlaya Publication 11. Sales Promotion & Advertising by Mishra,M.N , Himlaya Publication 12. Sales Management by Davis and Maynord Study Materials: 1. IGNOU Study Materials for MBA 2. AIMA-CME Study Materials for PGD

163

PG- 129 INTERNATIONAL FINANCE MANAGEMENT Learning Objective: The main objective of the module is to making student aware about international finance, its growth, scope, importance as well as different aspect of long term & short term financial market & foreign exchange. Knowledge Level : Good Unit-1 : International Finance Management An Overview * Nature and Importance of International Finance * Factors leading to fast strides in International finance functions * IFM and Domestic Finance Management * Scope of International Finance Credit Hours: Lecture Case Total Four One Five 4 1 5

Unit-II : International Flow of Funds Balances of Payments * Structure of Balance of Payments * Interpreting the Balance of Payments * Equilibrium, Disequilibrium and Adjustment * Different approaches to adjustment * Capital account convertibility Credit Hours: Lecture Case Total Unit -III Five One SIX 5 1 6

: Foreign Exchange Markets

* Major participants in foreign exchange market * Spot Market * Forward Market * Currency Futures * Currency Options Credit Hours: Lecture Case Total Six One Seven 6 1 7

Unit IV : International Parity relations * Purchasing power parity * Interest rate parity * Forward rate parity * Forcasting exchange rates * Political risk analysis 164

Credit Hours:

Lecture Case Total

Five One SIX

5 1 6

Unit -V : Foreign Exchange Risk And Exposure & Their Management * The Nature of Exchange-Rate Risk and Exposure * International cash management * Managing Foreign exchange risk * Hedging * Speculation Credit Hours : Lecture Case Total Four One FIVE 4 1 5

Unit-VI: Short-Term Financial Markets * Euro Dollar, Euro Currencies concept * Euro Dollar and Eurocurrency Markets * International Banking * Short term and Medium term market investments Credit Hours: Lecture Case Total Four One FIVE 4 1 5

Unit VII : Longer-Term Financial Markets * Portfolio Investment * Equity Investments * Bond investments Credit Hours : Lecture Three Case One Total Four GRAND TOTAL: Thirty Eight Credit Hours Text Book: 1. International Finance, By Apte,P.G, TMH

3 1 4

Reference Books: 1. International Finance Management, R.L. Varshney, S Bhasyam, Sultan Chand 2. International Finance , Bhalla,V.K. Anmol Publication 3. International Finance Management, Sathye,Milind, Wiley Publication 4. International Finance Management, Seth,A.K, Galgotia Publication 5. International Finance Management, Sharma, Prentice Hall of India 6. International Finance, Vij,Madhu, Excel Books 7. International Finance Management, Kevin, Prentice Hall of India Multinational Financial Management , Srivastava,R.M. Excel Books 165

PG- 159 SERVICE MARKETING Learning Objectives: To develop insight into the scope of service marketing, trends of services in a developing economy and their contribution in development marketing scope and nation. Knowledge Level: Expert Unit - I: Nature of Services Marketing Overview of Services Economy Nature of Services Classification of Services Scope and Range of Services Marketing Lectures Total Three Three 3 3

Credit Hours:

Unit - II: Organisation for Services Marketing Role of Marketing in Service Organisation Marketing Research applications for Services Marketing Services Marketing Management - Corporate Mission and Objectives - Strategic Marketing Planning Marketing Planning for Services Internal Marketing Relationship Marketing Service Quality Credit Hours: Lectures Case Total Nine Two Eleven 9 2 11

Unit - III: Services Marketing Mix Packaging the Service Product Pricing the Service Promotion and Communications in Services Marketing Services Distribution Planning Role of People in Services Marketing Process and Physical Evidence - Corporate Image - Customer Perceptions and Physical Evidence - Technological Developments - Atmospherics 166

Credit Hours :

Lectures Cases Total

Six Two Eight

6 2 8

Part - IV: Special Aspects of Services Marketing Not-for-profit Services Marketing * Leisure Services Marketing Tourism Marketing Charities Marketing Financial Services Marketing Professional Services and Marketing Lectures Cases Total Six Two Eight 6 2 8

Credit Hours :

Unit - V: Global Effect on Services Growth of International Markets in Service Industry Globalisation Foreign Market Entry Decisions Specific Considerations for International Services Lectures Case Total Four Two Six 4 2 6

Credit Hours :

Unit - VI: Role of Services on Consumer/Industrial Markets After Sale Services - Product Concept - Corporate Image - Impact of Service Problems on Buyer Behaviour - Customer Satisfaction and its role in buying Process Service Value and Market Share Customer Care Programmes Credit Hours : Lectures Eight Case One Total Nine GRAND TOTAL: FORTY FIVE CREDIT HOURS Text Book: 1. Services Marketing, Hellen Woodruffe, MacMillan India Ltd. 2. Service Marketing, Bhandari,Deepak, Vrinda Publication 167 8 1 9

Reference Books: 1. Marketing for Service Industries by Corole A. Congran, AMA Publication 2. Services Marketing, Jha,S.M. Himlaya Publication 3. The Essence of Services Marketing, Adrian Payne 4. Managing Services Marketing - Text and Readings, J. Bateson, Dryden, Chicago 5. The Service Industries, D. F. Channon, MacMillan, London 6. The Marketing of Services, D. Cowell, Heineman, London 7. Service Marketing by C. Lovelock, PHI. 8. Service Marketing by Verma , Pearson Education 9. Service Marketing by Apte,Govind,Oxford Publication 10. Marketing of Services, Choudhary,Nimit, Macmillan Publication 11. Service of Marketing, Bhattacharya,C, Excel Books 12. Services Marketing, Rampal, Galgotia Publication Journals & Magazines: 1. Harward Business Review 2. Business Today 3. A & M 4. Business World 5. ICFAI Journal of Brand Management 6. ICFAI Journal of Service Marketing Study Materials 1. AIMA-CME Study Materials for PGDBM 2. IGNOU Study Materials for MBA

168

PG- 160 STRATEGIC MANAGEMENT Learning Objective: The course aim at imparting knowledge of formulation, implementation and evaluation of business strategies and the internal working methodology of organizations and their response to changes in the external environment Knowledge Level: Expert Unit -1: Introduction to Business Policy and Strategic Management Business Policy - Evolution, Nature, Importance, Objectives Understanding Strategy - Definition, Nature, Scope, Dimensions Level of Strategy Strategy Planning Systems Strategic Decisions Process of Strategic Management Strategic Policy and Corporate Strategy MC Kensey's 7-S Framework Strategic Planning in Small Business Firms and Offer Entities Credit Hours: Lectures Eight 8 Cases Two 2 Total Ten 10 Unit - II: Organizational Objective Nature and Hierarchy of Organizational Objectives - Missions, Purpose, Objectives, Goals, Policies, Procedure, Programmes, Tactics, Forecasts, Budgets. Credit Hours: Lectures Three 3 Case One 1 Total Four 4 Unit - III: Social Aspects of Business Policy - Modern Concept Concept Social Responsibilities of Business Economic Position Social Reporting Social Audit Social Accounting Emerging Trends in the Modern World Credit Hours: Lectures Case Total Three One Four 3 1 4 169

Unit - IV: Role of General Management in Strategic Management General Management Function General Management as Top Strategist Their Role in Strategic Management Role of Board of Directors Role of Chief Executives Role of Top Managers Responsibility for Organizational Growth Credit Hours: Lectures Cases Total Five One Six 5 1 6

Unit - V: Environmental Scanning & Industry Analysis Industry Analysis: Porters approach to Industry analysis Strategic types Hyper Competition Competitive Intelligence The I/O Model of above average return Credit Hours: Lectures Two 2 Case One 1 Total Three 3 Unit - VI: Internal Scanning: Organizational Analysis Concept of core competency, core capabilities, distinctive advantage and Distinctive competence *Resource based approach to organization analysis (VRIO framework) Determining the sustainability of an advantage Value chain Analysis Corporate value chain analysis Strategy in Global Environment International, Global, Multidomestic, Transnational Strategies Credit Hours: Lectures Case Total Two One Three 2 1 3

Unit - VII: Formulating Long Term Alternatives and Grand Strategies Developing Alternatives Modernizations Diversification & Integration Mergers Takeovers Joint Ventures Turnaround Divestment and Liquidation Combination Strategies 170

Credit Hours:

Lectures Case Total

Six Two Eight

6 2 8

Unit VIII: Strategic Analysis Techniques Strategic Analysis of the Corporate Level SWOT Analysis Tools and Techniques for Strategic Analysis Impact Matrix Experience Curve BCG Matrix GEC Model Grand Strategy Selection Matrix Credit Hours: Lectures Six Case Study One Total Seven Unit - XI: Strategic Implementation Functional Policies Production & Purchasing Marketing Financial Personnel Policies Credit Hours: Lectures Case Study Total Three One Four 3 1 4

6 1 7

GRAND TOTAL: FOURTY NINE CREDIT HOURS Text Book: 1. Business Policy and Strategic Management by Glueck & Janusch, McGraw Hill 2. Strategic Management & Business Policy , Azhar Kazmi, 3rd edition, Tata McGraw Hill Reference Books: 1. Business Planning and Policy by Memoria& Memoria , Himalaya Publication 2. Business Policy & Environment by Ghosh,P.K, Sultan Chand 3. Business Policy & Strategic Management by Prasad,I.M, S.Chand 4. Strategic Management by Cherunilam,Frencis , Himalaya Publication 5. Strategic Management by Singh,R.P, Vikas Publication 6. Strategic Management by Thomson& Others , TMH Publication 7. Strategic Management by Rao,V.S.P, Excel Books 8. Management Policy & Strategic by Srivastava,R.M, Himalaya Publication 9. Strategic Management by Mathur,U.C, Macmillan Publication 171

Journals & Magazines: 1. Business Today 2. Fortune India 3. Financial Express 4. Business Observer 5. Harward Business Review Study Materials: 1. AIMA-CME Study Materials for PGDBM 2. IGNOU Study Materials

172

PG- 161 STRESS MANAGEMENT & PERSONALITY DEVELOPMENT Learning Objective: The Main objective of this course module is to give knowledge about Stress Management, Personality Grooming, Meditation, Attitude and its effect on human body for development of individual, behaviour in day to day working, responsibility towards, family society, organization. Knowledge Level: Good Unit -1: Stress - an introduction Meaning & concept Stress - Strain Relation Nature of stress Stress level and consequences Stress & External Environment Credit Hours: Lectures Four 4 Cases One 1 Total Five 5 Unit - II: Psychological Concept Psychology & human tendency Psychological Parameter Human Behavior and its working environment Burnout, causes of burnout Concept of rustout

Credit Hours: Lectures Three 3 Cases Two 2 Total Five 5 Unit - III: Stress in Organization Credit Hours: Types & classification of Stress Job Design Sources of Job Stress & Work pressure Indian Method of managing stress Lectures Cases Total Three 3 One 1

173

174 Unit - IV: Stress Management Sources of Stress, Habits Various Models of Stress Management Ergonomics Stress & Productivity Indian Methods of removing stress Credit Hours: Lectures Three Cases Two Total Five

3 2 5

Unit-V: Self Hypnosis Meaning & Concepts Methods & Procedure Impact on Personality Credit Hours: Lectures Total

Three Three

3 3

Unit - VI: Social Image Human Behavior & Habit Human Conduct for better public image Credit Hours: Lectures Three Cases One Total Three Unit - VII: Interpersonal Relationship Individual Relationship Group Dynamics Team work Credit Hours: Lectures Cases Total Unit-VIII: Attitude

2 1 3

Three One Three

3 1 4

Definition, Biological Inheritance Attitude Difference during life cycle Various Methods of development Positive Attitude, Importance Credit Hours: Lectures Three Cases One Total Four

3 1 4

174

175 Unit - IX: Public Speaking Public speaking-an art Knowledge your style How to catch audience, gesture & posture Motivation How to command over language Credit Hours: Lectures Three 3 Cases Two 2 Total Five 5 Unit - X : Yoga , Meditation & Art of Living Yoga - Meaning & Concept Patanjali's Methodology of Yoga Yoga & work Pranayam Various Methods of Meditation Budha's Philosophy of Yoga Yoga & Self development Hypnosis Four Two Six 4 2 6

Credit Hours : Lectures Cases Total

GRAND TOTAL: FOURTY CREDIT HOURS Reference Books : 1. 2. 3. 4. 5. 6. 7. 8. Simple Way to Manage Stress, Pramod Batra You can win, Shiv Khera Heart Over Matters, Virendra Kapoor, PHI Managing Executive Stress, Daisy Chauhan Managing Stress, David Rondana Management Wisdom, Pramod Batra Knowledge Management, Raman Personality Development, Subrahmanyam,G, Excel Books

175

176 PG-162 SUPPLY CHAIN MANAGEMENT Learning Objective: The main objective of this module is to make awareness to the students about the supply of product, chain between the supplier and consumer, to study behavior. Knowledge Level: Expert Unit-1: Supply Chain Management Basic Concept & Philosophy Generic Types of Supply Chains Various definitions and implications Flows ( Cash, value and information) Enablers of Supply chain performance Case Study- Exercise Credit Hours: Lectures Total Six Six 6 6

Unit-2: Logistics & Supply Chain Management Logistics Vs SCM Logistics Cost Activity Based Costing Inbound and Outbound logistics Bullwhip effect in Logistics Credit Hours: Lectures Total Six Six 6 6

Unit-3: Inventory Management Definition of Inventory Types of Inventory Inventory Costs Selective Inventory Control ABC-VED Matrix Economic Order Quantity Material Requirement Planning Vendor Managed Inventory Systems Exercise- Numerical Problem Solving Credit Hours: Lectures Total Tewle 12 Tewle 12

176

177 Unit-4: Just-In-Time & Kanban Just-In-Time (JIT) system Kanban Credit Hours: Lectures Total four four 04 04

Unit-5: Information Systems in Supply Chain IT in SCM DBMS Oriented Information Systems ERP & SCM RFID: Concept and Application RFID in Supply Chain Management Credit Hours: Lectures Total Six Six 06 06

Unit-6: Supply Chain in Industries Dabur India Ltd.: Using SCM in Pharmaceuticals SCM in Beverages: Case Example- PepsiCo Dell Computers: Using the Supply Chain to Compete Newspaper Supply Chain Case of Mumbai Tiffinwala SCM at Dalmia Cement Ltd. Amul: Using SCM in Milk & Dairy Products SCM in Fastfood: Comparison of Supply Chain Model of McDonalds and Dominos Credit Hours: Lectures Eight 08 Total Eight 08 Unit-7: Recent Issues in SCM Benchmarking Demand Chain management Supply Chain Operation Reference(SCOR) Model Credit Hours: Lectures Total Three 03 Three 03

GRAND TOTAL: FORTY FIVE CREDIT HOURS Text Book: 1. Logistics and Supply Chain management by D.K. Agarwal 2. Study Material of Supply Chain management by Ishan Inst

177

178 Reference Books 1. Supply Chain management. Mohanty,R.P, Biztantra Publication 2. Energing Issues in Supply Chain Management, Sahay,B.S. Macmillan Publication 3. Supply Chain management, Chopra, Sunil, Pearson Education 4. Supply Chain Management Text and Cases, Shah,Janat, Pearson Education 5. Exploring the Supply Chain, Kachru,Upendra, Excel Books 6. Logistics and Supply Chain management, Muthiah,Krishnaveni, Himlaya Publication 7. Supply Chain Management, ditor, Sahay,B.S, Macmillan Publication 8. Logistics and Supply Chain management, Bhat, Himlaya Publication 9. Supply Chain Logistics Management, Bowersox,Donald J. Tata Mac Graw Hill 10. Introduction to Supply Chain Management, Handfield, Robert B. Pearson Education 11. Logistics and Supply Chain Management, Christopher,Martin, Pearson Education 12. Supply Chain Management Concept and cases, Altekar,Rahul V, Prentice Hall of India

178

179 PG- 163 TOTAL QUALITY MANAGEMENT Learning Objective: The main objective of the course is to provide information, tools, techniques and processes of qualities of different products and managing quality in the organisation. Knowledge Level: Expert Unit I: TQM An Introduction Basics of Quality Total Quality Management - A Framework TQM Thinkers and Thoughts TQM and Management Cost of Quality Problem Solving and QC Tools Credit Hours: Lectures Four 4 Case One 1 Total Five 5 Unit II: TQM -Basic Approach TQM implementation Customer Satisfaction Continuous Process Improvement Performance Appraisal Supplier-Partnership Credit Hours : Lectures Cases Total Five One Six 5 1 6

Unit III: Quality improvement Tools Pareto Chart Quality Circle Management Tools Benchmarking FMEA Credit Hours : Lectures Six Cases One Problem One Total Eight UNIT IV: Statistical Quality Control Introduction to statistical process Control Process Capabilities X chart, R chart, P chart Acceptance Sampling OC Curve

6 1 1 8

179

180 Credit Hours : Lectures Cases Problem Total Eight Two Two Twelve 8 2 2 12

Unit V Quality system as ISO System Quality System Registration Process ISO 9000 Series of standards ISO 9001:2000(Revised Version) Credit Hours : Lectures Seven Cases Two Total Nine

7 2 9

Unit VI: Advance Concept in TQM TQM in Service Sector TQM in Education, Finance, Bank, Health Care Section Six Sigma Quality Awards Quality Function Development Re-Engineering Credit Hours : Lectures Eight 8 Cases Two 2 Total Ten 10 TOTAL HOURS: FIFTY CREDIT HOURS Text Book: 1. Quest for World Class Excellence through Total Quality Management, D. D. Sharma, Sultan Chand, New Delhi. Reference Books: 1. The Essence of Total Quality Management, Bank, PHI 2. Quality Control and Applications, Hansen and Ghare, PHI 3. Managing For Total Quality: From Deming to Taguchi and SPC, Logothetis, PHI 4. Total Quality Management, Basterfield, Pearson Education 5. Total Quality Management, Bhat, Shridhara H., Himalaya Publication 6. Total Quality Management, Charantimath,Poornima M. Pearson Education 7. Total Quality Management, Mandal,S.K. Vikas Publication Journals and Magazines: 1. Harward Business Review 2. Operation Management 3. New Theme 4. Supply Chain Management 5. Journal of Management research 6. System Management 180

181 PG- 164 TRAINING & DEVELOPMENT Learning Objective: The purpose of this course is to provide an in depth knowledge of the role of training in HRD, and to equip the students to independently handle the training process. Knowledge Level: Expert Unit - I: Training Concept Definition and Scope of Training Objectives of Training Role of Training in HRD Benefits of Training Creation of an HRD Plan Learning - Process and Principles. Learning Theories Social learning theory Classical conditioning theory Reinforcement theory Credit Hours: Lectures Case Total Unit - II: Training Process Assessing Training Needs: Significance and methods of TNA Over view of the Training Process Designing the Programme Key Factors in Design and Development Designing Learning Events Training contents, outlining program sequences Evaluation of Training program Present challenges in training Credit Hours: Lectures Cases Role Play Total Six Two One Nine 6 2 1 9

Seven One Eight

7 1 8

Unit - III: Training Methods and Styles On the job methods Coaching Understudy Job rotation 181

182 Off the job methods Lectures Seminars, conferences Case study method Group discussion method Role playing Management games Vestibule training Brain storming In basket exercise Transactional Analysis Senstivity training method Credit Hours: Lectures Cases Role Play Total Eight Two Two Twelve 8 2 2 12

Unit - IV: Developing Managers What is Management Development? Need and Importance of Management Development Guidelines for preparing a Management Development policy Managing Quality and Productivity Using Quality Care Circle Programmes Total Quality Management Programmes Empowering Work Teams Credit Hours: Lectures Cases Total Unit -V: Managing Careers Meaning of Career Planning Need for Career Planning, and Process of Career Planning Factors that Affect Career Choices Life and Career Development Designing Career Development Systems Components of Career Development Systems Career Counseling Succession Planning Credit Hours: Lectures Six Case Two Total Eight GRAND TOTAL: FOURTY SEVEN CREDIT HOURS Eight Two Ten 8 2 10

6 2 8 182

183 Text Book: 1. Lynton R.P., Pareek U. `Training for Development, 2nd Ed; 1990, Vistaar New Reference Books: 1. Employee Training & Development, Noe, TMH 2. Training & Development by Janakiram,B, Biztantra Publication 3. Training & Development & HRD, by Pareek,Udai, TMH 4. Effective Human Resource Training , by Ratham, B. Himalaya Publication 5. Kolb D. Ruben I. M., Osland J.M. ` Organisational Behaviours : An Experiential Approach, 1991, Prentice Hall, 6. Training & Development by Deb, Ane books 7. Leslie Rae, ` Planning and Designing Training Programmes. 8. Maheshwari B.L., Sinha Dharni p. ` Management of Change through HRD 1991. TMH 9. Mathur B.L., ` Human Resources Development 1989, Arihant, Jaipur. 10.Rao T.V, Verma K.K. & Others Alternative Approaches and Strategies of Human Resource Development 1998, Rawat, Jaipur. 11. Effective Training by Balchand, PHI Publication Journals: 1. Vikalp, IIM Ahemdabad 2. Decision, IIM Calcutta 3. Abhigyan, FORE, New Delhi. 4. Indian Journal of Training & Development, ISTD New Delhi. 5. Management And Labour Studies , XLRI, Jamsedpur. 6. Personal Today, NIPM, Calcutta. 7. Harvard Business Review, Harvard University 8. Indian Management, AIMA. New Delhi. 9. HRM Review 10. Human Capital 11. HR Today Video Tapes 1. Organisation Development, IGNOU, Delhi 2. HRD: A Scenario, IGNOU, Delhi 3. HRD Practices in Select Organisations, HRD & Workmen, IGNOU, New Delhi. Study Materials 1. PGDBM Programmes, AIMA-CME, Delhi 2. MBA Course, IGNOU, Delhi 3. MBA Course, Annamalai University, Tamilnadu 4. Diploma in Training & Development Course, Indian Society for Training & Development, New Delhi

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184 PG- 152 PROJECT APPRAISAL Learning Objective: This paper is intended to familiarize the participants with the mechanics of preparation, appraisal and management of Projects. Knowledge Level : Good Unit-1 : An overview of project management Meaning of project Meaning of project management Life cycle of a project The growth of project management Project management in India Ethics in project management Management of international project Credit Hours: Lecture Two Case One Total Three Unit-2 : Project initiation and Resource allocation Importance of a paper allocation of resources Process of resource allocation at the corporate level Process of resources allocation at the business unit level Generation of project idea and creativity Lecture One Case One Total Two Unit-3 : Market and Demand Analysis Identification of the target market Choice of the market strategy Projection of demand using primary data and secondary data Projection of demand using qualitative models Credit Hours: Lecture Two Case One Total Three Unit-4 : Technical analysis Project procurement management Solicitation Vendor selection Contract administration Purchasing equipment and materials Plant location Project design Credit Hours: Lecture One Case One Total Two Credit Hours:

2 1 3

1 1 2

2 1 3

1 1 2 184

185 Unit-5 : Financial projection Cost of the project Means of finance Intimation of working capital Profitability intimation Balance sheet projections Projection of sources and uses of funds Credit Hours: Lecture Two 2 Case Two 2 Total Four 4 Unit-6 : Time value of money Meaning of time value of money Process compounding Process of discounting Future value of a single flows Future value of a multiple flows Feature value of annuity Present value of single flow Present value of uneven multiple flows Credit Hours: Lecture Two 2 Case Two 2 Total Four 4 Unit-7 : Appraisal Criteria Define the cash flows from long term equity and total fund point of view Appraise a project by discounting and non-discounting criteria Appraise projects with special features Credit Hours: Lecture Three 3 Case Two 2 Total Five 5 Unit-8 : Risk analysis in capital investment decisions Meaning of risk Types of risk Measurement of risk Methods of incorporating risks into capital budgeting Project risk management Methods of risk adjusted investment appraisal Advanced techniques of risk analysis Decision tree analysis Credit Hours: Lecture Three 3 Case Three 3 Total Six 6 Unit-9 : Environmental appraisal of projects Meaning of environment and projects Pollution created by different industries Methods of preventing pollution 185

186 Environmental regulation in India Environmental impact assessment for projects Credit Hours: Lecture Case Total One One Two 1 1 2

Unit-10: Social Cost Benefit Analysis Rationale for SCBA Different Approaches to SCBA Methodology of SCBA by Financial Institutions Public Sector Investment in India Credit Hours: Lecture One Case One Total Two Unit -11 : Multiple project and constraints Conflicts in running of project by different criteria Resolution of the conflict in running Techniques for section of more then one project from a group Credit Hours: Lecture One Case One Total Two Unit-12 : Detailed project report Meaning of detailed project report Contents of detailed project report Case study on financial projections Credit Hours: Lecture Two Case One Total Three Unit-13 : Project implementation Project planning and importance Components of a good plan Planning through the life cycle of a project Informational inputs required for planning The staffing process Selection of the project manager Setting up the project office Project budgeting Types of intimating process Pricing the project Budgeting techniques Credit Hours: Lecture Three Case Two Total Five

1 1 2

1 1 2

2 1 3

3 2 5

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187 Unit -14 : Project scheduling , monitoring & control Importance of scheduling A few widely used techniques of scheduling Allocation and leveling of resources Importance of monitoring and control Design of project information system for monitoring Techniques control system Features of a good control system Managerial prospects in control Project control Type of control system Project auditing Credit Hours: Lecture One Case One Total Two Unit -15 : Feature of Project Management Current Trends in project management Collaboration Project Management Contemporary Issues in Project Management Credit Hours: Lecture One Case One Total Two GRAND TOTAL : FOURTY NINE CREDIT HOURS Text Book : 1. Chandra Prasanna - Projects Planning Analysis, Selection, and Implementation & Review: Tata McGraw Hill Reference Books : 1. Bierman, Harold Jr. & Seymour Smidt : The Capital Budgeting Decision, Mc Milan 2. Stapleton, Richard T. & Marti Subramanyam: Capital Budgeting, Wesley - New York 3. Solomon, Ezra: The Management of Corporate Capital, Free Press 4. Marglin S & Sen A. K. - Guide lines for project evaluation JNIDO - New York 5. Little I.M.D. & Mirrless S. A. - Project Appraisal & Planning for Developing Countries Heinemann 6. Pahwa H.P. S; Project Reports & Appraisals - Bharat Law House, Delhi

1 1 2

1 1 2

187

188 Journals & Magazines: 1. The Chartered Accountant 2. The Management Accountant 3. Vikalp 4. Profit 5. Financial Express 6. Business Standard 7. Economic Times Study Materials: 1. IGNOU Study Materials for MBA

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189 PG- 166 CORPORATE LAW Learning Objectives: The Main objectives of this module are to provide students knowledge about company law, and its related facts and different provisions and acts affecting the working powers: PART-A UNIT -1 : COMPANY AND ITS FORMS Definition Essential characteristics of Company Kinds of Company Difference between Company and Partnership Distinction between Private Company and Public Company Privileges of Private Company Advantages of Company Credit Hours: Lecturer Three 3 Case One 1 Total Four 4 UNIT-2 : FORMATION OF A COMPANY Promotion Incorporation Commencement of Business Credit Hours: Lecturer Case Total Two One Three 2 1 3

UNIT-3 : MEMRANDUM OF ASSOCIATION Meaning of Memorandum Clauses of Memorandum Alteration of Memorandum Doctrine of Ultra Vires Credit Hours: Lecturer Two 2 Total Two 2 UNIT-4 ARITICLES OF ASSOCIATION Meaning of Article Contents of the Article Binding Effects of Memorandum of Articles Alteration of Article Distinction between Memorandum of Association and Articles of Association Constructive Notice of the Memorandum and Articles Doctrine of Indoor Management 189

190

Credit Hours:

Lecturer Case Total

Two One Three

2 1 3

UNIT-5 : PROSPECTUS Need and Meaning Requirement as to Prospectus Contents of Prospectus Effect of Omission and Mis- Statements in a Prospectus Statement in Lieu of Prospectus Credit Hours: Lecturer Two 2 Case One 1 Total Three 3 UNIT-6: ALLOTMENT OF SHARE General Principles of Allotment Statutory Restrictions of Allotment Rules Applicable to Allotment of Debentures Consequence of Irregular Allotment Return of Allotment Allotment of Shares in Fictitious Names Credit Hours: Lecturer Two 2 Case One 1 Total Three 3 UNIT-7: SHARE AND SHARE CAPITAL Meaning of Share Nature of Share Kinds of Share Shareholders Voting Right Commission on Issue Share and Debentures Purchase by Company of its Share Loan by Company for Purchase of own Share Power of Company of Purchase own Securities Issue of Sweat Equity Share Issue Share at Premium Issue and Redemption of Preference Share Further Issue of Capital Conversion of Loans into Capital Share Warrant Stock Transfer of Shares Transmission of Shares Nomination of Shares Lien on Shares 190

191 Credit Hours: Lecturer Case Total Four One Five 4 1 5

UNIT-8 : MEMBERSHIP OF COMPANY Members without being Shareholders Shareholders without being Members Modes of Acquiring Membership Person who can be Members Joint Shareholders Rights of Members Calls on Share Forfeiture of Share Credit Hours: Lecturer Two 2 Total Two 2 UNIT-9 : MEETINGS AND PROCEEDINGS Kinds of Meetings Statutory Meeting Annual General Meeting Extraordinary General Meeting Meeting Convened by the Company Law Board Class Meetings Other Meetings Procedures and Requisites of Valid General Meeting Resolutions Minutes of the Proceedings Credit Hours: Lecturer Four 4 Case One 1 Total Five 5 UNIT-10 : MANAGERIAL PERSONNEL AND THEIR REMUNERATION Meaning of Managerial Personnel Choice of the Managerial Personnel Overall Maximum Managerial Remuneration Prevention of Management by Undesirable Persons Two One Three 2 1 3

Credit Hours:

Lecturer Case Total UNIT-11: DIRECTORS Meaning of Directors Number of Directors Appointment of Directors

191

192 Qualification of Shares Numbers of Directorships Disqualification of Directors Vacation of Officers by Directors Removal of Directors Resignation by Directors Loans to Directors Contracts in which a Director is Interested Further Restrictions on the Powers of the Board Disabilities of Directors Duties of Directors Legal Position of Directors

Credit Hours:

Lecturer Three 3 Case One 1 Total Four 4 UNIT-12: OTHER MANAGERIAL PERSONNEL Managing Director Whole time Director Difference between Managing Director and Whole Time Director Managerial Remuneration of Directors Manager Credit Hours: Lecturer Two 2 Total Two 2 UNIT-13 : SECRETARY Liabilities of Secretary Meaning of Secretary Dismissal of Secretary Status of Secretary Key Terms Credit Hours:

Lecturer Two 2 Total Two 2 UNIT-14 : PREVENTION OF OPPRESSION AND MISMANAGEMENT Meaning of Oppression Conditions for Oppression Meaning of: Mismanagement Credit Hours: Lecturer Two Case One Total Three UNIT: 15: WINDING UP Meaning of Winding Up Modes of Winding UP Compulsory of Window UP 2 1 3

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193 Voluntary Winding UP Winding UP Subject to the Supervision of the Court Conduct of Winding UP Credit Hours: Lecturer Two 2 Total Two 2 PART B- INDUSTRIAL & MISCELLANEOUS LAWS UNIT-16 : THE ESSENTIIAL COMODITIES ACT 1955 Definition Important Terms Powers of Central Government Credit Hours: Lecturer Total Two Two 2 2

UNIT-17 THE CO-OPERATIVE SOCITIES ACT-1912 Objectives & scope of the Act Definitions Registration Rights & Liabilities of Members Duties of Registered Societies Privileges of Registered Societies Property and Funds of Registered Societies Inspection of Affairs Dissolution of Society Lecturer Case Total Three One Four 3 1 4

Credit Hours:

UNIT : 18 : THE INFORNATION TECHNOLOGY ACT 2000 Objectives of the Act Scope and Application Definitions Digital Signature Electronics Governance Attribute, Acknowledagement and Dispatch of Electronic Records Secure Electronic Records and Secure Digital Signatures Regulation of Certifying Authorities Granting of Licence Digital Signature Certificates 193

194 Duties of Subscribers Penalties and Adjudication Lecturer Case Total Three One Four 3 1 4

Credit Hours:

GRAND TOTAL: FIFTY SIX CREDIT HOURS TEXT BOOK 1. A Manual of Business Laws, Maheshwari,S.N, Himlaya Pub. REFERENCE BOOK 1. Business Law Kapoor,N.D, Sultan chand 2. Bare Acts Related Company 3. Study Material of Ishan Institute of Mgt & Tech. 4. Corporate Law, Pulani, Bharat Law House JOURNAL 1. Case Folio 2. Effective Executive

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