SYNOPSIS OF PROJECT REPORT

ON
Market Analysis & Sales Development of Amul Milk

At Gujarat Co-operative Milk Marketing Federation

Aurangabad(division)

By Mr . JOGI RAJMESH RAMESH

Major :Marketing Minor: finance
Batch 2010-2012 CONTENTS

Sr.no. 1 2 3 4 5

TOPICS Introduction INDUSTRY & COMPANY PROFILE OBJECTIVE & SCOPE OF STUDY RESEARCH METHODOLOGY BIBLIOGRAPHY & WEBLIOGRAPHY

INTRODUCTION
In todays competitive world while entering in the market it is very necessary to have good knowledge of the potential of a particular market. The information regarding the activities of competitors existing in the market so that we can plan our each activity according to that. It is also necessary to retain the existing customers apart from attracting the new customers. For analyzing and presenting information that is tied to geographical location, we divided the city in different wards

By analyzing geographical representation and sales data with spatial distribution Amul outlets, competitors outlets and the density of others in an area, we identify unexplored area and plan location outlets to increase its market penetration. Using such research we can ascertain the quality and depth of retail penetration in specific area. The Project is concern with the market analysis & sales development of Amul dairy milk

COMPANY PROFILE
In the year 1946 the first milk union was established. This union was started with 250 liters of milk per day. In the year 1955 AMUL was established. In the year 1946 the union was known as KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION. This union selected the brand name AMUL in 1955. The brand name Amul means AMULYA. This word derived form the Sanskrit word AMULYA which means PRICELESS. A quality control expert in Anand had suggested the brand name AMUL. Amul products have been in use in millions of homes since 1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in India. (The total sale is Rs. 6 billion in 2005). Today Amul is a symbol of many things like of the high-quality products sold at reasonable prices, of the genesis of a vast co-operative network, of the triumph of indigenous technology, of the marketing savvy of a farmers' organization. And have a proven model for dairy development (Generally known as ANAND PATTERN). In the early 40s, the main sources of earning for the farmers of Kaira district were farming and selling of milk. That time there was high demand for milk in Bombay. The main supplier of the milk was Polson dairy limited, which was a privately owned company and held monopoly over the supply of milk at Bombay from the Kaira district. This system leads to exploitation of poor and illiterates farmers by the private traders. The traders used to beside the prices of milk and the farmers were forced to accept it without uttering a single word. The primary goal of Dr. V. Kurien, Chairman GCMMF, the "Milk Man of India", has been to build a strong Indian society economically through an innovative cooperative network, to provide quality service and products to end-consumers and good returns to the farmer members. Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) is the largest Organisation in FMCG industry engaged in marketing of milk & milk products under the brand names of AMUL and SAGAR with an annual turnover exceeding Rs 5000 crores. GCMMF is a unique organisation. It's a body created by Farmers, managed by competent professionals serving a very competitive and challenging consumer market. It is a true testimony of synergistic national development through the practice of modern management methods. Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money.

Objective of Project:
1. To find size of retail network of Amul Taaza and Amul Gold in specific areas 2.To find the problems faced by retailers in selling and storing. 2. To collect the information about the competitors.

Research Methodology:
Research type was descriptive. The research was done through retailers. I have collected the primary data through questionnaire which was filled by retailers, customers. Questions were both open and close ended. The secondary data was collected from website www.amul.com.

Findings:
In Every region there are around more players in of liquid milk exist. Those are like VIKAS,WARANA,GOKUL, etc. and many other local brands. Awareness of Amul dairy milk among the retailers as well as consumers is average but acceptance is low. The sale is totally depends on the retailers.

Data Analysis:
The data analysis has done area wise. It gives idea about the competitors of Amul dairy milk. It gives information regarding their market share.

Conclusion:

BIBLIOGRAPHY & WEBLIOGRAPHY

Books: ii. Research Methodology C. R. Kothari Websites:
1.www.google.co.in 2.www.wikipedia.com 3.www.amul.com.