2011

08
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www.jamak.co.kr/www.i-college.co.kr
Direct News 1108 Contents
Day 01 ~ 02
Topic 1
Obama: Poland A Model for New Democracies 01
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Day 03 ~ 04
Topic 2
Middle East Analysts Praise, Express Concern about Obama Speech 03
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Day 05 ~ 06
Topic 3
Europes Most Wanted Criminal Ratko Mladic Arrested 06
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Day 07 ~ 08
Topic 4
US Hiring Slows, Unemployment Rate Hits 9.1 Percent 09
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Day 09 ~ 10
Topic 5
OPEC Talks Break Down, Oil Prices Rise 12
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Day 11 ~ 12
Topic 6
Farming Tips Reach Developing World Via Cell Phone 15
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Day 13 ~ 14
Topic 7
Stomach Surgery:Better Than Dieting to Control Diabetes 18
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Day 15 ~ 16
Topic 8
E. Coli Outbreak in Europe Causes Concern in US 21
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Day 17 ~ 18
Topic 9
Super Size Me Director Tackles Product Placement in Movies 24
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Day 19 ~ 20
Topic10
Award-Winning Film Explores Meaning of Life 27
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Obama: Poland A Model for New Democracies

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TOPIC1
Reporter:
President Obama, at a Warsaw news conference
with Polish Prime Minister Donald Tusk, said
Poland has overcome extraordinary challenges and
built a successful democracy. And he said Poland
can use its experience to serve as an example for
new democracies in Europe, the Middle East and
North Africa.
President Obama:
Poland can play an extraordinary role, precisely
because they have traveled so far so rapidly over
the last 25 years.
Reporter:
Earlier in the day, Mr. Obama and Polish President
Bronislaw Komorowski met with some of the
activists who brought democracy to Poland. They
discussed their recent efforts assisting Tunisia in
starting a democratic government.
President Obama reaffirmed that the United States
remains committed to Polands security, and that
the so-called reset in ties with Russia will help
calm tensions in the region.
President Obama:
What we want to do is to create an environment in
this region in which peace and security are a given.
Thats not just good for this region, it is good for
the United States of America. And we will always
be there for Poland.
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01-02
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LESSON POINTS
1. Why did President Obama say that Poland can serve as an example?
2. What kind of action will help calm tensions in Poland?
3. What does President Obama think of missile defense?
4. What did President Obama affirm during his trip to Europe?
Reporter:
The president reassured his Polish hosts that
despite Russias objections, the U.S. will base
fighter jets in Poland, and will go ahead with its
planned missile defense system.
President Obama:
We believe that missile defense is something where
we should be cooperating with the Russians
because we share external threats, and this would
not be a threat to the strategic balance that Russia
is concerned with.
Reporter:
Warsaw was the final stop in Mr. Obamas six-day
trip to Europe. In Poland, as in Ireland, Britain and
France, the president emphasized the importance of
U.S.-European relations.
President Obama:
Its fitting that I conclude my trip here in Poland.
At each stop Ive affirmed the fact that Americas
transatlantic alliance is the cornerstone of our
engagement in the world.
Reporter:
Mr. Obama concluded his European tour by paying
respects at a memorial to the late Polish President
Lech Kaczynski and 95 others, many of them top
government officials, who died in a plane crash in
April 2010. Kent Klein, VOA News, with
President Obama in Warsaw.
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01-02
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TOPIC2
Middle East Analysts Praise,
Express Concern about Obama Speech
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Reporter:
As Arab protests continue to sweep across the
Middle East, analysts say the primary goals of
President Obamas speech were to call for political
and economic changes, while standing behind the
peaceful protestors and against violence.
Referring to the uprisings in Egypt and Tunisia,
Mr. Obama noted that so far this year two leaders
have stepped down in the region, and said more
may follow as demonstrators demand their basic
rights. Graeme Bannerman is a scholar at the
Middle East Institute.
Graeme Bannerman:
The Arab Spring, as we call it, is changing the
region and he wants to make sure that people in the
region know and that the American people know,
that the United States supports the changes that are
occurring in the region.
Reporter:
Mr. Obama announced financial incentives to
support modernization and stability in Egypt and
Tunisia. That brought a positive reaction from
Dalya in Cairo.
Dalya:
He understands what we are going through. He is
trying to do his best.
Reporter:
President Obama says the people of Syria have
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03-04
August
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shown their courage in peacefully demanding a

transition to democracy, while the government in
Damascus is brutally cracking down on the
protestors.
Mr. Obama bluntly said Syrian President Bashar al-
Assad now faces a choice to either lead that
transition or get out of the way.
Robert Satloff is executive director of the
Washington Institute.
Robert Satloff:
But if they can continue to protest, then I think the
clock is inexorably ticking to the point where U.S.
policy will be - its time for you to go, Mr. Assad.
Reporter:
Perhaps drawing the most attention were Mr.
Obamas remarks on the Israeli-Palestinian conflict,
as Arab protests have come to the borders of the
Jewish state. For the first time a U.S. president said
publicly the borders of Israel and a future state of
Palestine should be based on lines that existed
before the 1967 Middle East War, with mutually
agreed land swaps with the Palestinians. Such a
move could leave Jewish settlements in the West
Bank outside of Israel. Israelis and Palestinians
reacted to the speech Friday in Jerusalem.
Chaim:
Ignore Mr. Obama. Simple, we are an independent,
sovereign state.
Hajir:
What happened to us before Obama and what has
happened to us since Obama, nothing has changed.
Actually, things are going backward.
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Day
03-04
5
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LESSON POINTS
1. What do the analysts say about the primary goal of President Obamas speech?
2. What kind of choices does the Syrian President face according to President Obama?
3. Which remark drew the most attention by Israelis and Palestinians?
4. How does Robert Satloff view President Obamas remark on Israeli-Palestinian conflict?
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Reporter:
President Obama also called for the full withdrawal
of Israeli military forces from the West Bank.
Analysts say being so specific about sensitive
issues in the Israeli-Palestinian peace process could
draw attention away from his overall message of
supporting peaceful change. Analyst Robert
Satloff.
Robert Satloff:
I do think that the president injected the seeds of a
major distraction from that by delving in as
detailed and provocative way as he did in the
Israeli-Palestinian conflict.
Reporter:
As the Arab uprisings continue to transform the
region, analysts say President Obamas strategy
will likely evolve over time. They say the U.S. and
other countries will have to adapt their policies to
reflect the changes continuing to roil the Middle
East. Meredith Buel, VOA News, Washington.
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Day
03-04
August
6
TOPIC3
Europes Most Wanted Criminal Ratko Mladic Arrested
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Reporter:
Ratko Mladic was one of Europes most wanted
1)
fugitives. Hed been on the run for more than 15
years, since the United Nations war crimes
2)
tribunal at the Hague indicted him in 1995.
In announcing Mladics arrest, Serbian President
Boris Tadic said it had removed a stain from Serbia
and its people.
President Tadic:
Today we closed one chapter of our recent history
that will bring us one step closer to full
3)
reconciliation in the region.
Reporter:
Mladic is a
4)
former Bosnian-Serb general. He
oversaw the siege of Bosnias capital, Sarajevo,
during the Bosnian War in the early 1990s. The
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Day
05-06
7
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siege lasted more than three years, the longest in
the history of modern warfare.
Mladic is also accused of having played a key role
in the 1995
5)
massacre of some 8,000 Muslim men
and boys after Bosnian-Serb forces overran the
town of Srebrenica. It was Europes worst
massacre of
6)
civilians since the Second World War.
Mladic is the last of three top Serbian leaders
wanted on war crimes charges. At the Hague,
Mladic will join Bosnian-Serb wartime leader
Radovan Karadzic, who was captured in 2008.
Former Serbian president Slobodan Milosevic died
before his trial ended. But the trial of Mladic may
finally bring some closure for victims of the civil
war, says Marek Marczynsky, an international
justice expert at Amnesty International.
Marek Marczynsky:
The
7)
victims of those terrible crimes have tried to
access justice, truth, and
8)
reparation, and Ratko
Mladic is a symbol of those crimes. He is, of
course, not the only one. There are thousands of
Day
05-06
August
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NOTES
1. fugitive: _7
2. tribunal: ]_ _{
3. reconciliation: [
4. former: {; {;
5. massacre: ]_ _
6. civilian: ___
7. victim: _7 )[7
8. reparation: _ j_
9. investigation: , =,
10. precondition: {] _
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LESSON POINTS
1. Why was Ratko Mladic on the run for over 15 years?
2. What was Mladic accused of?
3. Who are the other two top leaders wanted on war crimes charges?
4. Why did it take such a long time to capture Mladic?
perpetrators who are still waiting to be prosecuted.
Reporter:
Mladics capture took a long time, Marczynksy
says, because he was protected by some of those
who still hold power. And he says Mladics arrest
is largely a result of international pressure.
Marek Marczynsky:
When the European Union started pushing for those
arrests, for
9)
investigations and for prosecutions,
finally after some time we could see some results.
Reporter:
Mladics arrest was a
10)
precondition for Serbia to
join the European Union. Selah Hennessy for VOA
News, London.
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05-06
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TOPIC4
US Hiring Slows,
Unemployment Rate Hits 9.1 Percent
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Reporter:
Hiring in May fell far short of the 150,000 jobs
Wall Street was expecting, sending
1)
stock prices
sharply lower on Friday.
The big question among investors is whether the
2)
anemic job numbers are temporary or evidence of
deeper economic problems. Economist Mark
Vitner at Wells Fargo takes the more
3)
optimistic
view.
Mark Vitner:
What this report reflects is a kind of the peak
4)
run-
up in gasoline prices, the peak of the disruption
from the Japanese supply
5)
shortages, so I dont
think this necessarily should be carried forward all
the way through the summer, although we probably
will have another weak month or two.
Reporter:
The White House
6)
downplayed the lower job
numbers as just a bump in the road. On a tour of a
Chrysler car plant in Ohio, President Barack
Obama said the economy continues to recover from
the worst recession in decades. He credited his
administrations decision to bail out the auto
industry for saving more than a million jobs.
President Obama:
Whats most important, all three American
automakers are now adding shifts and creating jobs
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07-08
August
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of the strongest rate since the 1990s.

Reporter:
The presidents critics
7)
pounced on the jobs report
as a sign that the U.S. economy is on the wrong
track. Republican House Speaker John Boehner.
John Boehner:
You talk to job creators around the country like we
have, theyll tell you that the overtaxing,
overregulating and overspending thats going on
here in Washington is creating
8)
uncertainty and
holding them back.
Reporter:
The weakness in hiring last month was widespread.
Manufacturers cut 5,000 jobs,
9)
retailers slashed
more than 8,000 positions, and the service and
hospitality trades reduced payrolls by 6,000.
Instead of giving up, Labor Secretary Hilda Solis
told VOAs Spanish Language Service that
unemployed workers should seek more training to
improve their chances.
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07-08
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NOTES
1. stock price: = 7 =7
2. anemic: __;, J_
3. optimistic: __
4. run-up: __ __
5. shortage: = __
6. downplay: _/]J
7. pounce on ~: _ 7 Q(7J
8. uncertainty: _5__
9. retailer: J_(_)
10. latest: _; _;

LESSON POINTS
1. Why does the economist Mark Vinter have an optimistic view on low employment rate?
2. How does the White House view the lower job numbers?
3. What is holding the job creators back around in the U.S.?
4. What kind of workers are the employers looking for?
Hilda Solis:
Were finding that employers are saying we need
people that are better trained, that know how to
deal in customer service, that know how to do
marketing, that know how to have command of the
English language and also have some good skills
sets.
Reporter:
The White House says the U.S. economy has added
more than two million jobs in the past 15 months.
But the
10)
latest job numbers show nearly 14 million
Americans are still looking for work. Mil Arcega,
VOA News.
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07-08
August
12
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TOPIC5
OPEC Talks Break Down, Oil Prices Rise
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Reporter:
With crude prices up more than 25 percent since
January, financial experts believed an agreement by
OPECs 12 member countries was
1)
imminent.
Stephan Schulmeister through at the Austrian
Institute of Economic Research
2)
predicted a 60
percent
3)
likelihood that the oil producing cartel
would vote to
4)
boost production.
Stephan Schulmeister:
Why? Because the economic news from the United
States, from European Union became more
5)
negative, more
6)
pessimistic.
Reporter:
Under pressure from consumer nations to bring
down oil prices, Saudi Arabia proposed boosting
output by one and a half million barrels per day.
But OPEC Secretary General Abdullah Al-Badri
says discussions broke down Wednesday after only
five hours.
Abdullah Al-Badri:
The reason that we were unable to reach a decision
is because everybody has his own data.
Reporter:
The International Energy Agency in Paris says its
disappointed by OPECs failure to reach
7)
consensus.
But some member countries, including Venezuela
and Iran, insisted the cartels output of roughly 26
million barrels per day is more than adequate to
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13
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meet global demand. In the end, AL-Badri says

there were simply too many open questions.
Abdullah Al-Badri:
Because of the inflation, because of the
unemployment, because of the sovereign debts,
because of the manufacturing declining, so there is
a lot of uncertainty, you know, make the decision
very difficult to take.
Reporter:
Some experts say the breakdown shows that some
OPEC countries are more interested in cashing in
on high oil prices than stabilizing energy markets.
Alexander Poegl at JBC Energy says the ongoing
8)
turmoil in some Arab countries has only added to
the uncertainty.
Alexander Poegl:
The Arab Spring is causing increased spending of
the individual countries, right? This means that of
course individual countries are, have a strained
budget which mean, in turn means for exporting
countries oil or natural resources exporting
countries that they are looking to have maximum in
the short term at least looking to have high oil price
and in order to increase
9)
revenues.
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09-10
August
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NOTES
1. imminent: _=_ _=_
2. predict: 0_]J
3. likelihood: 7__
4. boost: j(_PJ
5. negative: ={_
6. pessimistic: J__
7. consensus: _; _,
8. turmoil: _ __
9. revenue: =
10. backfire: _, _

LESSON POINTS
1. Why is an agreement by OPECs 12 member countries imminent?
2. What did Saudi Arabia propose regarding the oil price?
3. According to some experts, what does the breakdown imply?
4. What kind of warning do some OPEC members make?
Reporter:
Some OPEC members warn continuing high oil
prices could ultimately
10)
backfire on producers -
especially if rising prices prompt consumers to
sharply conserve energy or switch to alternative
sources of fuel. Mil Arcega, VOA News.
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TOPIC6
Farming Tips Reach Developing World Via Cell Phone
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Reporter:
This mobile phone video shows farmers how to
make a natural insecticide out of seeds from the
neem tree. It is one of several videos produced by a
group at the University of Illinois demonstrating
simple, low-cost ways to improve the lives of
people in the developing world. Getting this kind of
information to those who could benefit from it the
most is a challenge, but new technology is helping,
says the University of Illinois Barry Pittendrigh.
Barry Pittendrigh:
Theres been a dramatic revolution in the way that
we can share information, and thats come about
both through the Internet and through the dramatic
increase in use of cell phones, especially in
developing nations.
Reporter:
Cell or mobile phones are everywhere in the
developing world and they are becoming
increasingly sophisticated, says Purdue University
crop scientist Jess Lowenberg-DeBoer.
Jess Lowenberg-DeBoer:
We discovered that many farmers had cell phones
that would play video clips, we thought, OK, can
we use those cell phones as a way to communicate
this visual information?
Reporter:
Visual information like how to close specially-
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16
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designed storage bags so that they are airtight and

protect crops from insect pests.
Jess Lowenberg-DeBoer:
Closing the bags is something that, if you see it,
you will understand it very quickly, and most
people do. But explaining it in words is quite
difficult.
Reporter:
So Lowenberg-DeBoer says a video like this one is
the perfect medium. One of the most remarkable
things about mobile phone videos is how fast they
can spread he adds. His team did an experiment
where they loaded the video on seven phones and
watched what happened.
Jess Lowenberg-DeBoer:
In one month, the video had spread to 118 people
in 50 different villages, and we think that this is
just incredible impact from a very modest
investment.
Reporter:
Farmers pass videos from phone to phone using
Bluetooth wireless technology. And those videos
can be a real advantage when trying to reach
farmers with little formal education, says Tolulope
Agunbiade, with the University of Illinois.
Tolulope Agunbiade:
Getting the information across to them is a little
difficult because some of them cannot read. But
with the animations, its easy to get the information
across to them.
Reporter:
The Illinois team can use the same computer
animation in different regions by simply re-
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LESSON POINTS
1. What kind of technology is helping the people in the delveloping world to improve?
2. What is one of the most remarkable things about mobile phone videos?
3. What kind of information is effectively used for people who are not able to read?
4. Where did the rough production values take their cue?
recording the narration in the local language. The
Purdue team takes a different approach says
Lowenberg-DeBoer.
Jess Lowenberg-DeBoer:
We film them locally, and when people see the
local landscape, the way they build their houses,
the way they build their granaries, they think, Oh,
this was made just for us.
Reporter:
He says the rough production values take their cue
from Nigerias popular low-budget Nollywood
films.
Jess Lowenberg-DeBoer:
Thats what people in that audience are expecting
and, culturally, is perhaps more appropriate.
Reporter:
With either approach, the point of mobile phone
videos is the same, says Illinois Tolulope
Agunbiade.
Tolulope Agunbiade:
To get the information into the hands of the people
that really need it, which are the farmers.
Reporter:
Its a high-tech way to pass on low-tech solutions.
Steve Baragona, VOA News, Washington.
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August
18
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TOPIC7
Stomach Surgery:
Better Than Dieting to Control Diabetes
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Reporter:
Doctors have discovered something incredible.
They found a way to
1)
reverse type 2
2)
diabetes.
Bariatric surgery is an
3)
umbrella term for different
4)
surgeries that make the stomach smaller. One in
particular, gastric bypass surgery, reverses type 2
diabetes in up to 80 percent of the patients. Dr. Phil
Schauer at the Cleveland Clinic says afterwards
patients can
5)
literally throw away their insulin.
Dr. Phil Shauer:
For they leave the hospital, theyll never use
insulin again.
Reporter:
Before her surgery, Katy Wiley suffered from
6)
complications from diabetes for 16 years.
Katy Wiley:
It was horrible. Diabetes controlled my life.
Reporter:
Some doctors are now promoting gastric bypass
surgery as a way to control diabetes.
Christopher Newgard:
Bariatric surgery has been shown to be able to
bring blood sugar under control more effectively
than other intervention such as dietary intervention,
and we dont have a complete explanation for that
7)
phenomenon.
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Reporter:
Professor Christopher Newgard at Duke University
and other researchers at Columbia University
began looking for chemical changes in the bodys
8)
metabolism. They looked at one group of
diabetics who had the surgery and another group
who lost weight through diet and exercise. Both
groups lost the same amount of weight. Then the
researchers analyzed the chemical differences in
the patients blood.
Christopher Newgard:
And we found there, indeed, there was a very clear
difference in the chemical response to weight loss
by those two different interventions.
Reporter:
Those who had the surgery had fewer insulin-
resisting amino acids in their blood. Amino acids
are building blocks for protein. But some types
prevent the body from using insulin to control
blood sugar levels. These particular amino acids
are called branched-chain amino acids.
Christopher Newgard:
What are some of the things that we have found
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NOTES
1. reverse: _{/7J j{J
2. diabetes: __
3. umbrella term: _ _(
4. surgery: =_
5. literally: _7 ]
6. complications: __{
7. phenomenon: __
8. metabolism: _{ ],
9. predictive: 0_]_
10. responsive to ~: @ __]_

LESSON POINTS
1. What is the term for different surgeries that make the stomach smaller?
2. What are some doctors promoting as a way to control diabetes?
3. What happened to the one group of diabetics who had the surgery?
4. What are some of the things that are found about branch chain amino acid?
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about branch chain amino acids in the last couple
of years, strongly associated with insulin
resistance, strongly associated or strongly
9)
predictive of imminent diabetes risk, and then
strongly
10)
responsive to an intervention which we
know to be very efficient for improving blood
glucose homeostasis and that is bariatric surgery.
Reporter:
At this time, bariatric surgery is the most effective
way of reversing type 2 diabetes. But doctors hope,
with more research, drugs can be developed to
control those amino acids and reverse this disease.
Carol Pearson, VOA News.
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TOPIC8
E. Coli Outbreak in Europe Causes Concern in US
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Reporter:
International medical researchers are racing to find
a cause of the worlds deadliest E. coli
1)
outbreak
that began in Germany May 2. Experts have been
unable to
2)
pinpoint the source of a rare super toxic
3)
strain of E. coli bacteria that has killed dozens and
sickened thousands. At least four people in
America who visited Germany became sick. Dr.
Robynne Chutkan, a Gastroenterologist at
Georgetown Hospital in Washington expects more
cases in the U.S. soon.
Robynne Chutkan:
There is so much international travel between the
U.S. and Europe I think its completely conceivable
that then the next few weeks we could be seeing
some outbreaks of this potentially new and more
4)
virulent strain of E. coli here in the United States.
Reporter:
The E. coli outbreak in Germany has left hundreds
of people hospitalized with life threatening kidney
complications. It comes as U.S. health officials
released data showing an increasing number of
people were sickened by rare forms of E. coli
bacteria in America last year. Pat Buck is executive
director of the Center for
5)
Foodborne Illness
Research and Prevention. She founded the
organization in 2006 after her grandson Kevin died
from eating food tainted with E. coli bacteria. Buck
says more can be done to improve U.S. food safety
standards.
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22
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Pat Buck:
Look at the connections between humans and
animals and environments, and say well, where
these things connect because its through the
zoonotic diseases importantly that we end up with
foodborne illness.
Reporter:
Dr. Chutkan says the nasty form of E. coli hitting
Europe illustrates the need for testing more foods
in the United States for rare strains of the bacteria.
Robynne Chutkan:
One of the frightening and rather challenging
aspects that this outbreak has illustrated is that
foodborne illnesses can affect many different types
of food. We thought of E. coli in the past as
something that has been more strongly associated
with meat, but here were seeing
6)
produce:
tomatoes, cucumbers, potentially sprouts and
lettuce being affected.
Reporter:
The U.S. Centers for Disease Control and
Prevention has alerted state health departments of
the ongoing outbreak, and requested information
about any people who test
7)
positive for the E. coli
strain. The Food and Drug Administration has also
stepped up testing of foods imported from affected
countries. There are also new laws in place
requiring the FDA to set standards to guard against
all kinds of
8)
contamination in fresh produce. Dr.
Thomas Tallman, with the Cleveland Clinic, says
the E. coli outbreak in Europe should be a wake-up
call for people to take extra steps to properly clean
fresh vegetables and fruits.
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_@/ ___ {{__ ]{_(j}j) __ ,_7 =7 ={ _@ _]_ _J}J {_7_ ={ _@ (QJ7 (,
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2. pinpoint: {5) 7]J
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4. virulent: _ _;
5. foodborne: _ J];
6. produce: __
7. positive for ~: @ ___
8. contamination: _
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10. consumer: J7

LESSON POINTS
1. What kind of effect does E. coli have on human body?
2. According to Dr. Chutkan, what does E. coli hitting Europe illustrate?
3. What is the Food and Drug Administration planning to do?
4. What do the consumer groups want?
Dr. Thomas Tallman:
I buy one of those sprays you can get at the
supermarket that you can spray on them and rinse it
off right away. Its not really even a
9)
detergent or
anything caustic. But it helps just rinsing them,
even just rinsing them good with water so that
youve gotten, youve taken off anything that could
be on the fruits and vegetables.
Reporter:
The E. coli outbreak in Europe has led to more
pressure from
10)
consumer groups for U.S. officials
to do more testing for E. coli in beef. They also
want more stringent regulation over companies that
process beef to prevent E. coli contamination at
slaughterhouses. Chris Simkins, VOA News,
Washington.
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August
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TOPIC9
Super Size Me Director Tackles Product
Placement in Movies
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Reporter:
In his new documentary Pom Wonderful: The
Greatest Movie Ever Sold, Morgan Spurlock
1)
zooms in on product advertisement in films and
TV series. Speaking to VOA, Spurlock said he
conceived his new project as he watched Heroes,
his favorite TV show.
Morgan Spurlock:
In one episode, Hayden Panettiere, the cheerleader,
comes out of school. Her birthday is coming up
and her dad says, Honey, your mom and I were
really proud of you, and he reaches in his pocket
and as he does he pulls out a set of keys, it cuts to
the front of the car, and the dollys pass the Nissan
logo, it cuts back to hers, you know, the keys are
held in front of her face, right focused to her face,
and she goes Ah! The Rogue? The Nissan Rogue?
Oh my gosh! Dad, I cant believe youre giving me
the Rogue! Its the Rogue! And I was so
completely
2)
dumbfounded cause I was like Wow,
I literally just, that just happened. I really just
watched a
3)
commercial in the middle of the show
right now!
Reporter:
With his usual dry humor, Spurlock takes viewers
along as he meets with marketing directors to get
funding for his latest film.
Morgan Spurlock:
What I want to do is make a film all about
4)
product
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placement, marketing and advertising where the

entire film is funded by product placement,
marketing and advertising. So the movie...
Reporter:
Even though Spurlock offers to place products in
his documentary, hes
5)
turned down.
Morgan Spurlock:
The companies were saying Listen, I already saw
what you did to that company, why do I want to
help you with this movie? And it was an
6)
uphill
battle.
Reporter:
Finally, Spurlock strikes a deal with a juice
manufacturer.
After Pom Wonderful forked over funds, other
companies followed.
The film is funny but it also throws light into the
dark corners of
7)
contemporary marketing.
Morgan Spurlock:
They put people in MRIs and they show you
commercials. And they see how your brain reacts
to the commercial, and then they re-edit the
commercial so it hits very targeted desire centers of
your brain that will respond to fear or
8)
craving or
sex, whatever they may be.
Reporter:
Spurlock says most films get some of their funding
from product placement. He says, for example, the
9)
blockbuster Ironman showcased more than 100
products throughout the film. Spurlock warns such
agreements can
10)
undermine artistic integrity.
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tql lp;l_ _J T\ P; _ _{]_ ___ ]_ _ _) __) {( ll|(P ]J =P___
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NOTES
1. zoom in on ~: @ {_]J
2. dumbfounded: __( )_
3. commercial: _7 __
4. product placement: _ _7 _{ _7
5. turn down ~: _ 7{]J
6. uphill battle: _7_ }_
7. contemporary: _];
8. craving: __ __
9. blockbuster: ] _
10. undermine: __/7J _]J

LESSON POINTS
1. How did Morgan Spurlock conceive his new project?
2. Why was Spurlock dumbfounded by watching one of the episodes?
3. How does Spurlock describe his new film?
4. Why does Spurlock warn about the product placement?
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Morgan Spurlock:
You start dealing with studios and network
television. Ultimately like these companies are like
in the writers room. Like theyre there telling you
what the dialogue should say.
Reporter:
Spurlock says he maintained creative control of his
film. He doesnt discourage filmmakers from
striking agreements with corporations as long as
they do the same. Penelope Poulou, VOA News,
Washington.
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TOPIC10
Award-Winning Film Explores Meaning of Life
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Reporter:
The Tree of Life is about the quest to find balance
between ones spiritual self and human nature.
Filmmaker Terrence Malick, a former professor of
philosophy, presents this innate struggle through
characters in a suburban American household of
the 1950s. The father is proud and oppressive. He
struggles inwardly because he has not succeeded in
the world. Because of his feelings of inadequacy,
he tries to mold his sons to his ideal.
Father: Thats a good right. Lets see your left.
Its the most important thing, Okay? You
come in this way, you come in this way, put
the guard up. Hit me. Come on, hit me. Come
on! Come on, Jack. Hit me. Hit me. Hit me.
Come on. Come on. Hit. Here it is. Here it is.
Hit it. Come on son, come on! Son, left.
Reporter:
Jack is still a boy, but he carries the world on his
shoulders. He admires his father, but also resents
him. For Terrence Malick, the struggle between
father and son reflects both the cruelty and beauty
of nature. In a twenty minute sequence, the
director offers shots of the universe at work, an
awesome struggle among natural forces. But there
is also grace, kindness and altruism. The mother in
the story, played by Jessica Chastain, embodies
them.
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LESSON POINTS
1. What is the movie The Tree of Life about?
2. For Terrence Malick, what does the struggle between father and son reflect?
3. In the movie, which character reflects grace, kindness and altruism?
4. In what aspect is the film a treatise on the meaning of life?
Son: Father, mother, always you wrestle inside
me.
Reporter:
The boy grows up to be a successful, but also
conflicted man played by Sean Penn. He struggles
as he deals with the loss of his younger brother and
the loss of innocence.
Brad Pitt: And then there is the bigger
questions of the impermanence of life that I
think we all go through. I grew up with this,
being told that Gods going to take care of
everything and it doesnt always work out
that way, and when it doesnt work out that
way then told well, its Gods will.
Reporter:
Religion aside, the film is a treatise on the meaning
of life. Its extraordinary visuals, minimal dialogue
and meditative music have a subliminal impact on
the viewer and allow the audience to search and to
come to its own conclusion. Some critics have
spoken against the films drawn-out sequences on
the evolution of the universe. But Tree of Life won
the Palme DOr at Cannes for good reason. It offers
daring cinematography and an excellent cast. And
although it carries Terrence Malicks signature, its
unlike anything weve seen before. Penelope
Poulou, VOA News, Washington.
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Day
19-20