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Annual Report 2005

ONE/Northwest envisions that by the year 2050,
communities throughout the northwest corner of the
North American continent will once again thrive in
harmony with their natural surroundings. The places
where people live and work will bring us health,
wealth, personal meaning, and a sense of community.
Our natural surroundings and the biological riches
they contain will be on the road to recovery, their future
secure and their value understood.

ONE/Northwest delivers innovative tools and strategies
to organizations and the environmental movement as
a whole in order to engage people in preserving the
quality of life in the northwest.

2005 BOARD 2005 STAFF

Jonathan King Gideon Rosenblatt Dean Ericksen
President Executive Director Technical Director
Anne Green David Averill Laurie Kellogg
Vice President Program Manager Web Designer
Jeff Allen Steve Andersen Sean Pender
Treasurer Database Program Manager Office Manager
Joan Crooks Jon Baldivieso Jon Stahl
David Jones Lead Technology Consultant Program Manager
Valerie Logan Drew Bernard Jodie Tonita
Oregon Program Manager B.C. Program Manager
Catherine Ludgate
Andrew Burkhalter Jim Wilson
Matt Price
Program Manager Development Director
Steve Sundquist
Aron Thompson
Across the Pacific Northwest, there was a lot of good environmental news to celebrate in 2005.

In Washington, environmental organizations worked together to build a common legislative

agenda that led to strong new laws. In British Columbia, environmentalists built a successful
campaign to protect about 5 million acres of the magnificent Great Bear Rainforest. ONE/
Northwest worked closely on both these efforts. You can find out more about these efforts and
some of our other work in this 2005 annual report and on our new website at

Our 10th anniversary year also saw ONE/Northwest make significant organizational strides.
We finished the launch of a new suite of consulting services that build on our earlier work
installing and networking computers across hundreds of environmental organizations in
our region. Our new work focuses on using technology to strengthen the way environmental
organizations communicate, build relationships and collaborate.

We are extremely proud of our work over the last 10 years and more significantly are confident
that the best is yet to come. One particular area of excitement at ONE/Northwest is the start of
a strategic-planning process aimed at defining our work for the coming decade. At the highest
level, our focus will be on influencing public- and private-sector decisions that affect the
environment by improving collaboration among environmental advocates and strengthening
their ties to their communities.

Our new services and strategic plan lay the groundwork to help environmental advocates
get their messages of lasting environmental protection and innovative solutions out to
their supporters, to decision-makers, to allies in the business community and to the public.
Ultimately, we believe it is only by connecting with people in the places where they live and
work that we can secure the kind of long-term solutions to environmental problems that will
sustain us and the generations to come.

As always, we welcome your thoughts.


Jonathan King Gideon Rosenbla8,

President, ONE/Northwest Board of Directors Executive Director, ONE/Northwest
ONE/Northwest is a not-for-profit on a number of exciting projects that
consulting firm that helps environmental promise to raise the collective effective-
groups in Alaska, British Columbia, ness of the Northwest environmental
Idaho, Montana, Oregon and Washington movement.
apply new strategies and technologies to ONE/Northwest also plays an important
engage the public and more effectively role as a thought leader in this area.
collaborate with one another. Executive Director Gideon Rosenbla8’s
The “ONE” in ONE/Northwest stands influential 2004 paper, “Movement as
for “Online Networking for the Network,” explores possibilities for
Environment.” When we started, “net- restructuring the movement to achieve
working” meant connecting communica- greater integration and overall effective-
tions infrastructures: installing, se8ing up ness. This paper, which several leading
and “wiring” equipment in hundreds of organizations have used as a framework
offices across the region. With that initial for strategic planning, serves as the
job nearly complete, our work has now foundation for ONE/Northwest’s work
shi?ed from networking computers to with collaborative efforts in our region.
networking people and organizations.
MOVEMENT AS NETWORK Civic engagement is the heart of what
Our work with hundreds of organizations environmental groups do and how they
each year gives us a unique perspective on shape society. Innovative communication
the regional environmental community. is critical to unlocking huge improve-
We see the excellent work being done ments in the way the environmental
within many individual organizations, movement engages people to create
but we also see some fragmentation, change. ONE/Northwest catalyzes
redundancies and misaligned strategies in communication innovation by investigat-
the movement as a whole. ing, adapting and driving down the
ONE/Northwest works to accelerate a costs of existing technologies (e.g. Plone
more networked and interconnected en- and Salesforce—see Powering Voices and
vironmental movement where organiza- Powering Relationships, below), and weav-
tions and citizens come together to pursue ing them together in ways that create new
positive change. As new coalitions and possibilities for informing and involving
collaborations emerge, we are embarking people.

CONSULTING SERVICES A?er extensive research, we chose the
ONE/Northwest delivers a wide range database as our platform.
of services that help environmental Robust, customizable, easy-to-use and
organizations more effectively engage free to eligible non-profits, Salesforce is
their constituents and collaborate with already proving itself as a powerful tool
one another. for the environmental community.

Powering Voices includes websites, Powering Action utilizes the kinds of citi-
online newsle8ers and other solutions to zen engagement tools that organizations
improve organizations’ ability to commu- such as have adopted to
nicate. Our solutions make it much easier power online civic engagement. Our work
to publish information both on the web to-date has focused on building partner-
and in email communications. In 2004, ships with the providers of engagement
a?er a thorough investigation into website tools so we can work together to bring
publishing options, we began using Plone. down the costs. By making these tools
This powerful, easy-to-use, open-source affordable to the movement we help more
content-management system allowed us citizens effectively connect with their
to take website services to a new level in elected officials and other key decision-
2005, delivering professionally designed, makers. This is ONE/Northwest’s most
technologically advanced websites for a exciting area for future growth.
fraction of the cost of for-profit firms. On Powering Collaboration expands
average we now build one new website a ONE/Northwest’s earlier work building
week. computing infrastructure within organiza-
Powering Relationships focuses on tions to a wider focus on connecting
dramatically lowering the cost and communications infrastructure among
raising the effectiveness of relationship- organizations. Our email list hosting
management databases. A top priority service now connects some 160,000 active
here is helping groups integrate their citizens in various aspects of this region’s
databases with their websites, opening a environmental movement. This solution
two-way flow of communications with area also includes many of the exciting
their constituents. We established this collaboration projects in our work on
program in 2005 with the help of a grant networking the movement.
from the M.J. Murdock Charitable Trust.


Priorities for a Healthy Washington:

Networking the Movement in Washington State
Tired of playing defense, Washington’s environmental champions decided in 2003 to collaborate
on the first-ever statewide set of environmental legislative priorities. Thus was born “Priorities for
a Healthy Washington”—a combined effort involving nearly every major environmental group
in the state. With a clean and lean agenda ready, Priorities for a Healthy Washington needed to
present a unified public face to legislators, the media and their own supporters.
ONE/Northwest provided the technology and strat-
egy advice to help Priorities for a Healthy Washington “ONE/Northwest has been a crucial part our
efforts to get information out to people so
communicate to the public and activate their member-
they take action. They have helped us build an
ship in a coordinated way. With our help, in 2005 effective and streamlined one-stop shop for
Priorities for a Healthy Washington implemented: anyone who wants to get involved in the most
important environmental issues in play in the
• A combined email alert system that facilitates state legislature.”
instantaneous response to fast-moving legislative Joan Crooks
Executive Director
events by activating the entire online activist base Washington Environmental Council
of all participating groups.
• A website that draws together information from “The Legislature is now organizing their
many different groups and allows environmental work around our agenda. When the
Governor and key legislators speak, they talk
organizers to work together on site content. about our priorities. That’s because we’ve
become far more effective at communicating
• Email discussion lists for executive directors,
our agenda to our elected officials. And by
field organizers and lobbyists. working together, we’ve built trust among
our organizations and that makes us more
THE RESULTS effective.”
As we began 2006, Priorities for a Healthy Washington Gregg Small
was celebrating the passage of three out of its four Executive Director
Washington Toxics Coalition
priority bills! Thanks to this collaborative project,
Washington State now has biofuels standards that
will help lead us towards energy independence, a
new electronic-waste recycling program, “clean car”
auto-emissions standards and a first-in-the-nation ban
on toxic mercury pollution.


Great Bear Rainforest:

Critical Conservation in British Columbia
The Rainforest Solutions Project was engaged in a high-stakes, high-profile campaign to protect
the Great Bear Rainforest—one of the world’s largest remaining temperate rainforests and home to
towering ancient cedar trees and many rare and threatened species.
Discussions between the British Columbia provincial and First Nations governments to decide
the future of the Great Bear were underway. Environmental activists needed to focus their energy
on mobilizing public pressure for a positive resolution of these talks. To succeed, The Rainforest
Solutions Project needed communication tools to engage users and help mobilize thousands of
ONE/Northwest implemented “Democracy in
“The website ONE/Northwest developed is a
Action,” an online advocacy service that allowed dream to work with as website manager. The
Rainforest Solutions to communicate with supporters design and navigation look great and it’s so easy
to update. It made a big difference in our ability
and mobilize them to take actions such as contacting
to keep people engaged and involved in the
government officials. We also made their website more campaign to protect the Great Bear.”
nimble and easier to update. All this was done for a Miranda Post
Rainforest Solutions Project
fraction of what a commercial solution would cost.
In early 2005, Rainforest Solutions Project successfully launched a new, easy-to-update website. As
the government-to-government talks dragged on into the summer, environmentalists launched a
public campaign to force a resolution. They ran newspaper ads and distributed tens of thousands
of flyers, postcards and stickers calling for action and referring people to the Rainforest Solutions
website to take further action.
The BC Premier’s office received tens of thousands of faxes demanding that the province sign off
on an agreement to protect the Great Bear. In early 2006 the BC government announced a land-
mark agreement that protects one-third of the Great Bear’s 15 million acres from logging and calls
for “lighter-touch forestry” over the rest of the area by 2009.
Observers are hailing the Great Bear Rainforest agreement as a model that can be used to protect
other significant ecosystems around the world.

Clear Voices:
Collaborative Networking in Oregon
Six weeks before the start of Oregon’s 2005 legislative session, Oregon’s environmental lobbyists,
working together for the first time through the Oregon Common Agenda process, realized that
they had no way to track critical bills in the Oregon Legislature.
Worse, they couldn’t easily share information about critical bills with one another and with allies
outside the environmental movement.
Working with lightning speed, ONE/Northwest created “Clear Voices,” a collaborative bill-
tracking system for Oregon environmental activists.
Simply put, Clear Voices helps Oregon’s environmental champions work together be8er. It answers
the day-to-day needs of individual lobbyists and automatically pools their individual knowledge
into collective intelligence.
Every night, Clear Voices downloads data on legislative activity straight from the Oregon legisla-
ture. Environmental lobbyists and their allies log into Clear Voices’ private, password-protected
website where they can:
“In previous years, we had weekly
• Search through thousands of bills in the Oregon meetings where representatives of
legislature more easily to discover pending legislation different groups would discuss the bills
affecting their specific issues. they were following. We still have the
weekly meetings, but now with Clear
• Create “hot lists” of critical bills that they can easily Voices we are able to spend more time
track for their organization. on strategy each week, rather than just
reviewing a litany of bills.”
• Discover and communicate with others who are
Jed Jorgenson
tracking similar bills and could be new allies. Political Director
• Alert supporters of fast-breaking news around Oregon Conservation Network

particular pieces of legislation.

In its first “season” Clear Voices was a hit. Over 20 leading Oregon environmental organizations
hopped on board. We will continue to refine and improve Clear Voices, with an eye towards
launching Clear Voices 2.0 for the 2007 legislative season in Oregon and perhaps Washington
and Alaska. As the movement continues to invest in this system, we expect some great legislative
results—stay tuned!

1000 Friends of Oregon Farm Worker Pesticide Project LifeCycles Rock Creek Alliance
3EStrategies Federation of State Conservation Voter Markets Initiative Salish Sea Expeditions
3rd Sector Consulting Leagues Mazamas Save Our Wild Salmon - Portland
444S Foundation Feet First Metafore Seattle Tilth
Access Marketing Food Alliance - Northwest Office & Metro Alliance for Common Good Shared Strategy for Puget Sound
National Headquarters
Alaska Center for the Environment Montana Environmental Information Sierra Club of Canada - BC Chapter
Friends of Pierce County Center
Alaska Community Action on Toxics Siskiyou Project
Friends of the Cedar River Watershed Montana Land Reliance
Alaska Marine Conservation Council Skagit Environmental Endowment
Friends of the Columbia Gorge Montanansns Participating
Participati in Government Commission
Alaska Transportation Priorities Project
Friends of Wild Salmon Unlimited
Montana Trout Unlim Skagit Watershed Council
American Prairie Foundation
American Wildlands Smart Growth BC
Audubon Society – Alaska Social Venture Partners
Audubon Society – Portland In 2005 we . . . Society Promoting Environmental
Audubon Society – Seattle
Audubon Washington served 180 organizations. Sonoran Institute - Northwest
Southeast Alaska Conservation Council
Bonneville Environmental Foundation
Spokane Alliance
Boreal Songbird Initiative launched 44 new websites. Starflower Foundation
Brainerd Foundation
Sustainable Community Roundtable
British Columbia Environmental
Network launched 17 new email newsletters. Sustainable Northwest
Cascade Land Conservancy Sustainable Seattle
Cascadia Region Green Building Council hosted 919 lists with our email list serve. The Tyee
The Wilderness Society - Northern
Center for Science in Public
Participation Rockies Region Office
Central Oregon Environmental Center provided service to 160,000 subscribers Three Rivers Land Conservancy
Tides Canada
Citizens Alliance of Central Washington to those lists. Transboundary
Citizens for a Healthy Bay
Clean Water Services This was our 10th year serving the northwest Watershed Alliance
Transportation Choices Coalition
Climate Solutions environmental community.
Climate Solutions - Seattle Office Trumpeter Swan Society
Coalition for a Livable Future Trustees for Alaska
Montana Wilderness Association
Friends of Woo
Woodinville Farmers Market - Helena Office Union of BC Indian Chiefs
Coastal Alliance for Aquaculture Reform
Futurewise se Mount St. Helens Protective Association Valhalla Wilderness Society
Coast Range Association 360 Columbia
Land Trust Gallatinn Valley
Val Land Trust Mount St. Helens Institute Washington Conservation Voters
Columbia Riverkeeper Georgia
rgia Strait Alliance National Parks and Conservation Washington Environmental Alliance for
CommEn Space - Rocky Mountain Gifford Pinchot Task Force Association - AK Voter Education
Branch Greater Yellowstone Coalition - Main Network of Oregon Watershed Washington Environmental Council
Conservation Leaders Network Office Councils Washington Forest Law Center
Conservation Northwest Great Land Trust New Mexico Wilderness Alliance Washington State Conservation
Conservation Voters British Columbia Green Empowerment Northern Plains Resource Council Commission
Education Fund GreenInfo Network North Fork John Day Watershed Washington Toxics Coalition
Cook Inlet Keeper Green Recreation Project Council Washington Water Trust
Corporate Accountability International Groundswell NW Northwest Coalition for Alternatives Washington Wilderness Coalition
- Seattle Office to Pesticides
Harder Foundation Washington Wildlife & Recreation
Craighead Environmental Research Northwest Earth Institute Coalition
Institute Northwest Environment Watch WaterWatch of Oregon
Hells Canyon Preservation Council
Deschutes Basin Land Trust Opal Creek Agent Forest Center Western Environmental Law Center
Herons Forever
Dogwood Initiative Oregon Conservation Network - Taos
Hollyhock Leadership Institute
Earth Economics Oregon Conservation Partnership Western Mining Activist Network
Hoyt Arboretum Friends
EarthJustice - Bozeman Oregon Environmental Council Western Organization of Resource
Idaho Conservation League Councils
Earth Ministry Oregon League of Conservation Voters
Illahee Western Rivers Conservancy
Earth Share of Oregon - Oregon Oregon Natural Desert Association
Industrial Areas Foundation Whidbey Environmental Action
Earth Share of Washington Oregon Natural Resources Council
Industrial Areas Foundation - Spokane Network
Ecotrust Oregon Natural Step Network
Institute for Media, Policy and Civil Wilburforce Foundation
Energy Trust of Oregon Oregon Shores Conservation Coalition
Society Wildthings Unlimited
Environmental Aboriginal Guardianship Oregon State Park Trust
Institute of Neurotoxicology and Women’s Voices for the Earth
through Law and Education
Neurological Disorders Predator Conservation Alliance
Environmental Coalition of South WorldChanging
International Snow Leopard Trust Puget Sound Vision
Seattle World Wildlife Fund
IslandWood Rainforest Solutions Project
Environmental Education Association of Yaak Valley Forest Council
Washington Klamath-Siskiyou Wildlands Center reSource
Yellowstone Ecological Research Center
Environmental Support Center Lava Lake Foundation for Science and Resource Media
Yellowstone to Yukon Conservation
Conservation Restoring Eden
Environmental Support Centre Initiative
Lazar Foundation River Network
Farming and the Environment

$5,000 - $9,999 Up to $249
Foundations Paul and Debbi Brainerd Laura Bentley
444S Foundation Julie Blackwell and John Stamstad
$2,500 - $4,999
Brainerd Foundation Jonathan Brown and Brynnen Ford
Pat and Pete Curran
Bullitt Foundation Evan Callahan and Margaret Delp
Jonathan King and Betsey Curran
Endswell Fund of Tides Canada Nancy Carroll and Brad Wakeman
Rogers and Julie Weed
Foundation Carl Coryell Martin
Hugh & Jane Ferguson Foundation $1,000 - $2,499 Keelin Curran and John Brummet
Lazar Foundation Anonymous (3) Virginia DeForest
Meyer Memorial Trust Dan Albertson Jeff and Nicole Hallberg
M.J. Murdock Charitable Trust Richard and Gwen Glew Christine Hanna and Pete Pitcher
Norcross Wildlife Foundation Steve and Martha Rosenblatt Ed Mills and Irene Pasternack
Russell Family Foundation Phil and Kerri Shigo Scott and Kathleen Moore
Seattle Foundation Aron and Sara Thompson Pete Nice
Wiancko Family Donor Advised Fund Rachel Witmer Marcus Parta
of the Community Foundation of Bill and Julie Young Lori Penor
Jackson Hole
David Ethan Zoller and Cheryl Matt Price
Wilburforce Foundation Trooskin Patricia Ryan
$500 - $999 Gary and Sylvia Ward Schultz
Workplace Campaigns and Jonathan Burstein Beth and Steve Silverberg
Corporate Matching Gifts Joan Crooks and Don Davies Cindy Tallamy
Adobe Corporation Larry and Julie Engel Eugene TeSelle
Expedia Jon and Lori Grande Forrest and Tamara Trepte
Microsoft Corporation Tim Greyhavens
Washington Mutual Keith Grochow In-Kind Contributions
Kevin and Ann Harrang Steve Andersen
Individual Donors Catherine Ludgate Dave Averill
Erin O’Rourke and Sean Oldridge Larry Bednar
Laura Seaver Drew Bernard
Anonymous Paul and Lori Shoemaker Paul Brainerd
Drew and Sara Bernard
$250 - $499 Betsey Curran
Gideon and CJ Rosenblatt
Jeff Allen and Martha Bennett DeForest Architects
$10,000 - $24,999 Microsoft Corporation
Marc Baxter
The Hood Family Foundation Elizabeth Bruning Orangebelly Design
The Montague/Richardson Ron and Joanne Ericksen Gideon Rosenblatt
Anne Green
JaMel and Tom Perkins Solution Strategies, Inc.
Glenda Roberts
The Sundquist Family Fund Ray Weisgerber
Tim Wood and Anne McDuffie

SUPPORT AND REVENUE Unrestricted Temporarily Restricted* Total
Foundation Grants $250,700 $400,393 $651,093
Contributions** 292,465 19,503 311,968
Fee for service 229,772 229,772
Interest income 4,180 4,180
Other income 100 100
777,217 419,896 1,197,113

Net assets released from restrictions

129,989 (129,989) -
Satisfaction of program restrictions
Subtotal 129,989 (129,989) -

Total support and revenue 907,206 289,907 1,197,113

OPERATING EXPENSES Unrestricted Temporarily Restricted Total

Program 637,768 - 637,768
Management and General 127,345 - 127,345
Fund Development 101,439 - 101,439
Total operating expenses 866,552 - 866,552

CHANGE IN NET ASSETS 40,654 289,907 330,561

NET ASSETS - Beginning of year 399,150 71,137 470,287

NET ASSETS - End of year $439,804 $361,044 $800,848


Fee for Service Fund Development

25% 12%
Foundation Program
Grants 73%
42% Management
Interest & & General
Miscellaneous 15%


*Temporarily restricted funds are those designated by the donor for a specific purpose or for use during a specific period of time.
They remain unspent until the donor’s designated time period or program is in progress.
**Includes $138,707 in-kind donations of goods, services, and use of facilities.



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Suite 1000 Suite #420 220 Cambie Street
Seattle, WA 98101 Portland, OR 97205 Vancouver, BC V6B 2M9
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Phone: 206.286.1235 Phone: 503.222.5064 Phone: 604.669.9920

1402 Third Avenue, Suite 1000
Seattle WA 98101