Internship report Submitted by: Bikash Mohanty Enrolment no: 10B6CMA013 Semester: 3rd A Report Submitted In Partial Fulfillment

Of The Requirement Of MBA Course Session: 2010-2012 Project On: Organizational Study of Siliconindia Company: SiliconIndia

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DECLARATION BY STUDENT I, Bikash Mohanty (MBA-2010-2012),hereby declare that the project on Organizational Study on Siliconindia, is an original work .The content of this project report have not been published before ad reflect the work done by me during to 18th August 2011 with Siliconindia. internship of the Master of Business Administration from Marketing and IT at Krupanidhi Degree College, Bangalore from 15th July

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ACKNOWLEDGEMENT:
I would like to convey my heartiest gratitude to several people, for their support and guidance which helped me complete my Summer Internship.

First and foremost I would like to thank SiliconIndia for giving me an opportunity to do my internship in their esteemed organization. My special appreciation extends to the Mr.G.Rajesh, and for his constant encouragement throughout this period, who instructed me with the work procedures and dealt with us with patience at all times.

Also Dr. Sarita for her guidance and unflinching support throughout the phases of my Internship. Last but not the least, my endless appreciation goes to my family who has stood by my side and given me moral support whenever I was low and boosted my will power.

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Table of contents

Chapter 1 2 3 Industrial Profile Company Profile

Title

Page No. 1 2 13 18 18 20

Company Hierarchy Vision Mission Product Profile

Departmental Study Marketing PEOPLE POLICIES PRACTICES PROCEDURES Finance PEOPLE POLICIES PRACTICES Human Resource PEOPLE POLICIES PRACTICES PROCEDURES 37 37 37 28 28 28 28

39 39 41 41

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5 6 7 8 9 10

SWOT Analysis Summary of Findings Suggestions & Recommendations Conclusion Bibliography Annexure

44 46 48 51 52 53

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Industry Profile
Because www.siliconindia.com is a web portal is a online service provider in various field. It comes under Social networking service.

A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the Internet, such as e-mail and instant messaging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks.[citation needed] The main types of social networking services are those which contain category places (such as former school year or classmates), means to connect with friends (usually with self-description pages) and a recommendation system linked to trust. Popular methods now combine many of these, with Facebook and Twitter widely used worldwide, Nexopia (mostly in Canada), Bebo, VKontakte, Hi5, Hyves (mostly in The Netherlands), Draugiem.lv (mostly in Latvia), StudiVZ (mostly in Germany), iWiW (mostly in Hungary), Tuenti (mostly in Spain), Nasza-Klasa (mostly in Poland), Decayenne, Tagged, XING, Badoo and Skyrock in parts of Europe; Orkut and Hi5 in South America and Central America and Mixi, Multiply, Orkut, Wretch, renren and Cyworld in Asia and the Pacific Islands and LinkedIn and Orkut are very popular in India. There have been attempts to standardize these services to avoid the need to duplicate entries of friends and interests (see the FOAF standard and the Open Source Initiative). A 2011 survey found that 47% of American adults used a social network.

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COMPANY PROFILE:

SiliconIndia is 12-year old media firm. Over the last one decade, SiliconIndia.com has emerged as the most trusted source for news and information for professionals. The portal has a global ranking of No.4 in the IT News & Media category. With over 3 million registered users, SiliconIndia.com is the fastest growing portal and is ranked among the top 110 websites most trafficked from India. SiliconIndia also organizes several events. Their events have long delivered clear and intelligent insight into the critical trends shaping the future of technology. Their events are an ideal platform for marketers to connect with targeted, qualified communities of buyers and customers; delivering measurable results that help companies generate leads, shorten sales cycles and grow revenues. SiliconIndia Events, Website and Magazine offer a powerful combination that empowers professionals to challenge convention and create the future of business. SiliconIndia is not just knowledge or a networking site, but a venue for career growth. They give us a venue to connect the people we know - our friends - to great companies - so our friends can accelerate their careers too. SiliconIndia Q&A is a knowledge center, where you can get answers for your questions be it related to career, technology, sports, marketing, HR, startups, travel etc.

SiliconIndia is India's first professional networking portal to drive career growth and entrepreneurship for a digitally connected India. The essence of creating the online community of Indian professionals is to bridge the information gap, which is existing today inspite of digital era through our portal, events, magazines, and other forms of media to enhance people careers and opportunities and a better India in the process.

For some, siliconindia want to be the online university, where they can continue their life-long learning through mentorship's, insightful blogs, and online training videos. For others it is a way to connect with other experienced professionals, and extend their reach and network for business and career growth. Yet 7|P ag e

for others, SiliconIndia network is an innovative way to participate in helping drive the power of entrepreneurship and career growth amongst the "long tail" of the human population to villages and rural areas, to common folks, who are ready to make a difference for themselves and their environment. Siliconindia also organizes several events. Their events have long delivered clear and intelligent insight into the critical trends shaping the future of technology. Our events are an ideal platform for marketeers to connect with targeted, qualified communities of buyers and customers; delivering measurable results that help companies generate leads, shorten sales cycles and grow revenues.

Siliconindia events,website and magazine offer a powerful combination that empowers professionals to challenge convention and create the future of business. Several of SiliconIndia initiatives have emerged from the member community around the world, in helping us with new services to promote Siliconindia vision in making a difference to professional careers of graduating students, seasoned professionals and rising entrepreneurs.

SiliconIndia is India's first professional networking portal to drive career growth and entrepreneurship for a digitally connected India. The essence of creating the online community of Indian professionals is to bridge the information gap, which is existing today inspite of digital era through our portal, events, magazines, and other forms of media to enhance people careers and opportunities and a better India in the process.

For some, siliconindia want to be the online university, where they can continue their life-long learning through mentorship's, insightful blogs, and online training videos. For others it is a way to connect with other experienced professionals, and extend their reach and network for business and career growth. Yet for others, SiliconIndia network is an innovative way to participate in helping drive the power of entrepreneurship and career growth amongst the "long tail" of the human population to villages and rural areas, to common folks, who are ready to make a difference for themselves and their environment.

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This networking platform, an outgrowth of Bangalore media company Silicon Media Technologies, and Silicon India magazine in Fremont, Calif., is designed to connect Indians around the world for professional purposes. With nearly 100,000 users, it has an apprentice and mentoring program pairing the young and the old, and organizes career fairs in India and America. Microsoft, America Online, and Cisco have hired through SiliconIndia. Rival sites include San Francisco's techTribe, which has an audience of 300,000 professionals in India. NEN Online, an offshoot of India's National Entrepreneurship Network, is another popular homegrown site for the Indian professional set.

SiliconIndia website in a nutshell and its features

Siliconindia.com India's Largest Professional Network features News & articles include business, technology, finance, tech products, enterprise IT, startups, career, news archive, blogs, CXO Insights, dailydose, and magazine. Network include profile, network, messages, scrapbook, find, communities, Q&A and mentorship. Jobs & Career include jobs, companies, test your skills,events, online courses, tr -aining institutions, freshers | BridgeIT and videos. Education include AIEPIC, MBA, engineering | MCA, training & courses, US, Internship.

Life include humor, markteplace, bookstore, relocate.

Cities include startup, real estate, finance, Q/A testing, products, skill for career.

Company includes about us, contact, help, community rules, advertise with us.

Online Courses include certified PHP/MySQL - web developer course, certified Java developer , CCNA training course , HTML course, CSS course, Javascript
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course, PHP course, My SQL course, SEO, SAS, SQL server 2005, J2EE.

SiliconIndia, Indias professional networking portal, is where one goes to:

Accelerate career Career growth have different perspective for different people. For some it means reading up on the latest developments in their industry, for some it means changing jobs, and for others it means connecting with industry experts. SiliconIndia believe that career is accelerated through: Knowledege, Advice, and Job referral. So, wherever people fit, SillconIndia has covered them. It has over 2 Million members, and more than 50,000 new members add every week - 50,000 new personalities, new skills, and new connections each week. SiliconIndia is Indias largest community of professionals and there is a lot of collective 10 | P a g e

knowledge that can help accelerate careers. SiliconIndia is not just knowledge or a networking site, but a venue for career growth. They do have jobs, but it is not a job site.

They are a launch pad for the next big thing. It gives a venue to connect the people one knows - friends to great companies . So friends can accelerate their careers too. One can simply refer their friends to great jobs and explain to the hiring manager why friends are a great fit.

Knowledge SiliconIndias members post hundred of blogs and news feeds related to careers, their industry updates, technology, sports etc every day. These are articles about technology, HR, startups, retail and any other thing name it. If its a profession that is growing in India, the members of SiliconIndia are actively sharing knowledge about it. The blogs and feeds let one stay on top of what is going on in the field. Articles can be discussed and voted so others can see it, or ask questions -all for career. Communities SiliconIndia Communities works like a personal website. Some of the popular activities members use it to promote upcoming events and connect with event attendees, share blogs on an important issues and causes and inspire others to take action, reconnect with your old batch-mates, ex-colleagues, business associates, talk with world travelers and discover unexpected must-visit destinations, make friends with common interests etc. Q&A India is full of brilliant minds. And now they have SiliconIndia Q&A to share collective knowledge and brilliance work for each others advantage. SiliconIndia Q&A is a knowledge center, where one can get answers for their questions be it related to career, technology, sports, marketing, HR, startups, travel etc. Humor SiliconIndia Humor section is created to spice up the life with rib tickling jokes, entertaining videos and amazing visuals. Share this fun stuff with friends, family members to lighten up hectic work life and also contribute a joke, video and visuals on the site.

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SiliconIndia believe in the power of the Web, the digital network, and its ability to connect not just the privileged few, who are benefiting from the modernization of India, but also to connect up with fellow citizens around the world, who have been left behind due to the digital divide and are still operating under incomes of less than $2/day.

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Company Hierarchy

Harvi Sachar(CEO Founder Siliconidia)

Gunjan Sinha (Chairman)

Shashi Reddy (Board of Member)

Marketing Head

Sales Head

Finance Head

HR Head

Media Head Event Head

Marketing Executives Sales Executives Finance Executives HR executives Chief Editor

Product Manager

Sales Promoters

Accountants

Recruiters

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Profile of Board Members

Mr. Gunjan Sinha - Chairman Gunjan Sinha is a quintessential entrepreneur. Over his career, Gunjan has spent over 18 years in various entrepreneurial roles helping build several successful businesses. As an internet pioneer in 1995, he was the co-founder and President of WhoWhere? Inc., a leading Internet directory services company, which grew to be the 12th most visited site on the web. WhoWhere? was later acquired by Lycos in 1998. For Gunjan, WhoWhere? experience led to the cofounding of eGain, where we was the founding President and helped the company grow to become one of the leading online customer service company. Since 2004, Gunjan serves as an executive Chairman of Metricstream, dedicated to fundamentally change how companies comply to Government regulations. Gunjan serves on the Board of several venture-backed technology companies in India and US: Regalix, TBD Networks, SiliconIndia amongst others.

Over his entreprenurial career, Gunjan has also helped build successful social ventures. Since year 2001, he has served on the Board and worked actively to build CFHI (Child Family Health International) into a leading global organization for providing quality healthcare to the most underdeveloped parts of the world. In 2005, Gunjan Sinha joined SiliconIndia.com as the chairman of the Board, to help build a global educational and knowledge network for the New India, helping students and entrepreneurs from small towns of India to build their careers through a collaborative community platform. Gunjan has been active in the PAN IIT Charter meets over the years in contributing back to his Alma Mater. He obtained his BS and MS degrees in computer science from the Indian Institute of Technology, New Delhi, and UC Santa Cruz, respectively. He also holds an MS in Industrial Engineering and Engineering Management from StanfordUniversity.

Gunjan has been featured in several business and technology publications in India and US, and has frequently spoken at conferences on Internet technologies, Social

entrepreneurship, Web 2.0 & others. In Year 2000, he was featured as one of the 50 most successful immigrant entrepreneurs in the US by SiliconIndia Magazine. Recently in 2007, Gunjan was also awarded 14 | P a g e

the "Outstanding Top 50" Asian American Business leader for significant contributions to entrepreneurship. Mr. Harvi Sachar CEO Harvi has more than 20 years professional experience as an entrepreneur, CEO, corporate manager in IT and as technology leader. Harvi is currently CEO of SiliconIndia which he founded in 1997 as first Media Company in U.S. to provide a platform for global Indians to share their experiences and to showcase as role model successful entrepreneurs and corporate leaders of Indian origin. Harvi was CEO of a successful IT services firm InfoConnect inc. from 1992 to 1997. InfoConnect provided high end IT services for financial and telecom companies. Harvi managed technology projects at J.P.Morgan, Goldman Sachs and Merrill Lynch for InfoConnect Inc. Before embarking on his entrepreneur's career with InfoConnect, Harvi worked for 7 years for AT&T Bell Labs, Salomon Bros and Deutsche Bank as Manager and V.P. in technology area.

Harvi was also founding CEO of B2B marketplace for IT services, Itsquare.com from 1999 to 2002. Itsquare.com was a VC funded startup, which provided revolutionary web based software for tech companies to manage its partners.

He obtained his B.Tech in engineering from Indian Institute of Technology, Kanpur. He holds a M.S. in Materials Science from Case Western Reserve University, Cleveland, Ohio. He finished his education by receiving a M.S. and Ph.D. in Computer Science from University of Texas.

Harvi was founding team member of NY chapter of TIE and worked with several Indian organizations like NetIp to promote the entrepreneurship in Indian tech community. He has also organized entrepreneurship conferences in Bangalore, N.J. and Silicon Valley. Harvi was awarded a distinguished alumni award by west coast IIT Kanpur alumni association in April 2007.

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Mr. Sashi Reddi - Founder and CEO of FXLabs

Sashi Reddi is the founder and CEO of FXLabs, a leading developer of high quality game Products for PCs, console and online.

He is also the founder and executive chairman of AppLabs, the world's largest software testing and quality management company. Since its founding in April 2001, Sashi has grown AppLabs from a 3 person outfit in a shared office space in Philadelphia to its current size of 2,000 employees in the US, UK, and India.

A serial entrepreneur, Sashi has started two other companies prior to AppLabs. His first company was EZPower Systems, a developer of products for building and maintaining large-scale web applications. EZPower was acquired by DocuCorp and then eventually by Oracle. EZPower technology continues to be a part of Oracle's document management offerings. Following EZPower, Sashi founded iCoop, a group purchasing dotcom company that went bust. He began his career consulting on technology and strategy to Fortune 500 companies in the travel, financial services, automotive and consumer packaged goods industries.

Sashi received his BTech degree in Computer Science from the Indian Institute of Technology in Delhi. He went on to gain an MS in Computer Science from New York University and later a PhD from The Wharton School, University of Pennsylvania.

Sashi serves on the advisory board of the Wharton Entrepreneurial Programs and is a charter member of TiE Hyderabad.

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Other people associated with SiliconIndia

Mr. Alok Chaturvedi Editor in Chief and Finance Manager

Mr. Art Schram He was a managing editor of siliconindia.

Mr. Pradeep Shankar Managing Editor, siliconindia

Mrs. Shakuntala Vikram Manager - Sales & Marketing at Siliconindia for TheSmarttechie Magazine.

Mr. Muhammed Sharief. P PIPING ENGINEER

Mr. G. Rajesh College Marketing Executive, Blog Editor

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Vision of SiliconIndia:

To be a world class business networking website and to become one of the most preferred media partner in the world.

To develop entrepreneurial spirit in every member and to become one of the most preferred employers in the world.

Mission of SiliconIndia:

At SiliconIndia, we aim to provide services to every customer and to translate our solutions into value for our customers.

Work Culture @ SiliconIndia:

At SiliconIndia, we have created an egoistic free work environment where the work culture emphasizes on building entrepreneurial spirit in every member. At every level, we have been recognizing and acknowledging every individuals contribution towards the companys growth. At SiliconIndia, we have been successful in maintaining an extremely low attrition in the company by establishing an employee friendly work environment teamed by young and dynamic individuals.

Achievements:
The portal has a global ranking of No.4 in the IT News & Media category. SiliconIndia is Indias first portal for professional networking, blogs, mentorship and careers for global Indians. SiliconIndia helped members share their business and technology successes and get jobs.

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 Several of SiliconIndia initiatives have emerged from the member community around the world, in helping us with new services to promote SiliconIndia vision in making a difference to professional careers of graduating students, seasoned professionals and rising entrepreneurs. Largest Indian professional networking site with over 4 Million members. Traffic Over 2.5 Million visitors/month with 7 Million page views. Alexa ranks SiliconIndia in top 200 sites India.

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Product Profile:
Silicon India portal have different products offering for both B2B and B2C. Begin a online media Its main Product is Online advertising, through which it generate its revenue.

Product Offering: For business to business :-

To colleges and Institutions:Space Sale Because Siliconindia have huge database of members which including working personal, house wives and students. To show case the college features it has a great place to attract prospect students. They can even enroll students through siliconindia.com. Its a best and cheaper way to get noticed by millions of people.

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College advertising is the major Product of space selling ..

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 To Customers:E-learning Courses: course on various technical subjects Apart from space selling. Siliconindia also conduct e certification

Online courses:
Web developer Java developer CCNA training SEO SAS SQL server 2005 J2EE

Features of the online Certification Course

This course has been developed in collaboration with dozens of hiring companies in India and U.S. to prepare fresh graduates to work as php/mysql web developers.

There are more then 200 companies in India who hire fresh graduates for web development using php and mysql. Normally companies have to give 2-3 months of full time training in php and mysql to new hires. This course provides this real life training for web development before graduates join a company. This will help the companies save 3 months of time and 50,000 to 100,000 Rs that companies spend in salaries and training of fresh graduates before they become productive.
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We do not expect our students to memorize some concepts or trick questions or programming examples to pass a test. We prepare them to be real software developer where they are able to fix existing code, develop new code to build web applications, document and be able to explain what their code or someone else code does.

We require that students have access to a laptop or PC to install required software and work on real problems as part of this course. Students also learn html,css , javascript and smarty because all this is needed for a web developer along with php and mysql.

Course consist of prepared lecture notes, videos of lectures, live access to teachers for 12 hours a day, hundreds of real life assignments plus sharing of best assignments from class.

Software development is essentially a group activity; so students take part in group discussions, learn to comment on each others code and work on group projects to prepare for working as web developers.

Hiring companies have access to all the assignments and projects done by students so they can select best overall programmers for their jobs, just not the students who score well in exams or can talk well in interview.

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 Placement Cell
SiliconIndia offers its job assistance to interns based on their performance during internship projects, and Also who enroll in Siliconindia premium job seeker member. Along with resume building, personality development and mock interviews, we also help students who perform exceptionally in their final placements. SiliconIndia itself hires lot of fresh MBA graduates for its own internal requirement other than that we also have a dedicated recruitment team to assist them for placement at our associated companies.

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Events: Siliconinida also conduct various events.

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Magazine

Silcionindia has IT magazine Printing US as name of Siliconindlia and in India it is printed as The smartechie.

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Departmental Study

Siliconindia have different department operarting saparetly but integrated with each others. Details of the departments are given below.

Marketing
People :- At Silcionindia, Currently 10 people are working in Mrketing department in various field. Thoes are

1. 2. 3. 4. 5.

SEO(Search engine Optimization) Product Promotion Invitation Marketing Internal activity executive Blog Editors

Policies :- To work when ever required, Every successful business will lead to lucrative incentives. They follow hard work with dedication in ethical way.

Procedures:- The sales and marketing procedures are intended to help you achieve the improvement you need and desire in your Sales and Marketing operation. While no book or manual can explain and detail every objective and subjective aspect of running a sales and marketing department, we feel takes a somewhat unique approach in managing sales and marketing as other business operations are managed.

The procedures are organized into five subgroups - marketing planning, marketing tactics, sales, administration and product management.

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Strategy Team Activities : Forming the Strategy Team Planning a Development Schedule Project Cycle Management Project Review

References Sales & Marketing Executives' Manual Regulations/Statutes Forms Project Planning Timeline Project Status Report Strategy Team Review Checklist Projetc Progress Review Checklist Marketing

Stakeholder Analysis Activities: Identify Project Stakeholders and Interests Determine Stakeholder Influence and Importance Stakeholder Analysis Review Stakeholder Analysis Report References Sales & Marketing Executives' Manual Regulations/Statutes Forms Stakeholder Analysis Matrix Stakeholder Analysis Review Checklist Stakeholder Analysis Report Marketing Plan

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Vision and Mission Activities:

Vision and Mission Statement ( To be a world class business networking website and to become one of the most preferred media partner in the world. To develop entrepreneurial spirit in every member and to become one of the most preferred employers in the world.)

Mission Statement (At SiliconIndia, we aim to provide services to every customer and to translate our solutions into value for our customers)

Communicating the Vision/ Mission Vision/Mission Review Marketing Research / Analysis Activities:

Objective The Target Market Identifying the Target Market Collecting and Organizing Market Data Analyzing and Interpreting Market Data Finding/Conclusions Adjusting the Marketing Database References Sales & Marketing Executives' Manual Regulations/Statutes Forms Marketing Segmentation Worksheet Marketing Database Market Analysis

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Situational Analysis Activities:-

Situational Analysis Introduction Assessing the Company's Situation Scoring Attributes Analyzing the Data Situational Analysis Report References Sales & Marketing Executives' Manual Regulations/Statutes Forms SWOT Analysis Worksheet Competitive Analysis Worksheet Situational Analysis Report Goals and Objectives Activities:-

Goals and Objectives Background Setting Goals and Objectives Reviewing and Finalizing Goals and Objectives Communicationg Goals and Objectives Monitoring Goals and Ojectives References Sales & Marketing Executives' Manual Regulatons/Statutes Forms Goals/Objectives Worksheet Goals/Ojectives Statement Marketing Strategy Activities:31 | P a g e

 Marketing Strategy Introduction Developing Marketing Strategy Finalizing Marketing Strategies Marketing Strategy Review References Sales & Marketing Executives' Manual Regulations/Statutes Forms Marketing Strategy Matrix Strategy Checklist Marketing Strategy Marketing Plan Activities:-

Marketing Plan Barckground Developing the Marketing Plan Reviewing and Finalizing the Marketing Plan Monitoring the Marketing Plan References Sales & Marketing Executives' Manual Regulations/Statutes Forms Marketing Plan Marketing Budget Template

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Procedures for Marketing Tactics Advertising Activities: The Advertising Plan Background Developing the Advertising Plan Monitoring/Measuring the Advertising Plan Updating the Advertising Plan References Sales & Marketing Executives' Manual Regulations/Statutes Forms Advertising Review Worksheet Advertising ObjectivesStrategies Worksheet Adveriting Plan Advertising Achedule (Sample)

Public Relations Activities: Background Developing a Public Relations Plan Implementing the PR Plan Monitoring the Plan Updating the PR Plan References Sales & Marketing Executives' Manual Regulations/Statutes

Forms Public Relations Plan Worksheet PR Event Checklist Public Relations Plan Media Kit Checklist Press Release Template PR Events Log

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Trade Shows / Events Avtivities Planning Trade Shows and Events Planning Trade Shows and Events Trade Show/Exhibit Evaluation Adjusting the Trade Show/Exhibit Plan References Sales & Marketing Executives' Manual Regulations/Statutes Forms Trade Show / Event Planning Worksheet Trade Show Plan Trade Show Worksheet Trade Show Checklist Trade Show / Event Supply Checklist Equipment Request from Inventory Show Registration Visitor Evaluation Trade Show / Exhibit Summary

Direct Mail Activities:-

Introduction / Background Direct Mail Planning Direct Mail Campaign Monitoring and Measuring Direct Mail Adjusting the Direct Mail Plan References Sales & Marketing Executives' Manual Sales & Marketing Procedures Regulatiory/ Statutory Considereations Forms Direct Mail Planning Worksheet Direct Mail Budget Worksheet
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 Direct Mail Plan Lead Management Sales Management Activities Sales Management Plan Overview Developing the Sales Management Plan Executing the Sales Management Plan Monitoring the Sales Management Plan Correcting the Sales Management Plan References Sales & Marketing Executives' Manual Forms Sales Management Plan Sales Forecast Weekly Sales Summary Qualifying Leads Activities: Qualifying Leads - Planning Qualifying Leads Monitoring the Qualifying Process Improving the Qualifying Process References Sales & Marketing Executives' Manual Forms Prospect Management Plan Prospect Database Qualifying Questionnaire Sales Calls Activities :-

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 Planning Sales Calls Conducting Sales Calls Monitoring Sales Call Effectiveness Adjusting the Sales Call Process Sales Account Maintenance References Sales & Marketinf Executives' manual Forms Sales Plan Customer Database Order Database Customer Contact Worksheet Sales Account Maintenance Plan

Customer Improvement Activities: Customer Improvement Plan Customer Improvement Actions Measuring Customer Improvement Enhancing Customer Improvement References Sales & Marketing Executives' Manual Forms Customer Improvement Plan Customer Improvement Goals Worksheet Customer Database Customer Feedback Form

Sales Supplies Activities:-

Identifying Sales Supplies Supplying Salespeople Measuring Use and Effectiveness of Sales Supplies
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 Updating the Sales Supply List References Sales & Marketing Executives' Manual Statutory/Regulatory Requirements Forms Sales Supply Checklist/Order Form Sales Compensation Activities: Sales Compensation Plan - Background Creating the Sales Compensation Plan Monitoring the Sales Compensation Plan Improving the Sales Compensation Plan References Sales & Marketing Executives' Manual Forms Sales Compensation Plan

Finance
Siliconindia have Finance Department to handle all the details of all finance related issue. People: 5 People are there to handle all the finance related issue. Headed by Mr. Alok

Chaturvedi. Procedure: Accounting Basics Balance Sheet Income Statement Cash Flow Statement Budgeting Internal Controls Accounting and Financial Policies and Procedures
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Risk Reduction Policies and Procedures Flow Chart Recording Financial Transactions Classifying Financial Transactions Summarizing Financial Transactions Reporting Financial Transactions

What are the Objectives in Accounting? Basic Accounting Reports

Balance Sheet Three Elements Assets Cash, vehicle, computer Liabilities Accounts Payable, Notes, Taxes due Fund Balance (or Net Assets) Income Statement Revenue Donations Expenses Office supplies, rent, etc. Increase / Decrease in Fund Balance (Net Assets) Recording Financial Transactions

Purpose to show how the changes in the balance sheet and income statement affect cash (and cash equivalents) over a period of time. Important to show liquidity (ability to pay debt) Predict the amount of cash available in the future Broken Down into Three Elements Changes in Operating Activities Example Unrestricted Cash Received from Donors Changes in Investing Activities Example Proceeds from the Sale of Equipment
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Changes in Financing Activies

Human Resource:
Siliconindia has its own HR department to dealt with Human Resource issue. People: Three HR people are there to handle recruitment and Internal Issue. Policies: They follow strict policies of punctuality and regularity. Different kind of penalties and rewards are given to policies offender and follower. Why Companies Need HR Policies & Job Descriptions ? Straight-forward, clear and consise HR policies and job descriptions are imporant for a number of reasons. Failing to implement policies and job descriptions leaves your company open to legal challenges, grievances and lawsuits, especially if you inconsistently apply your human resouces policies and your pay structure/system. Grievances and lawsuits lead to: Increased costs that affect your profits Increased turnover Negative morale Your company will avoid these problems if you implement hr policies, procedures and job descriptions and you can easily do this if you download our sample job descriptions and hr policies. Your company needs human resources policies and procedures and current job descriptions so that your staff are treated equally across a variety of employment issues. In addition, human resouce polices help if legal situations arise for: Small Business Owners Managers HR Professionals HR Consultants Lawyers

Purposes:HR policies allow an organization to be clear with employees on: The nature of the organization What they should expect from the organization What the organization expects of them How policies and procedures work What is acceptable and unacceptable behavior The consequences of unacceptable behavior
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The establishment of policies can help an organization demonstrate, both internally and externally, that it meets requirements for diversity, ethics and training as well as its commitments in relation to regulation and corporate governance. For example, in order to dismiss an employee in accordance with employment law requirements, amongst other considerations, it will normally be necessary to meet provisions within employment contracts and collective bargaining agreements. The establishment of an HR Policy which sets out obligations, standards of behavior and document displinary procedures, is now the standard approach to meeting these obligations.

HR policies can also be very effective at supporting and building the desired organizational culture. For example recruitment and retention policies might outline the way the organization values a flexible workforce, compensation policies might support this by offering a 48/52 pay option where employees can take an extra four weeks holidays per year and receive less pay across the year.

Practice: They follow, International standard of HRM. 360 degree appraisal is a key way to give appraisal to employees.

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Procedures
Recruitment Source Sicliconindia Hires people from different sources. Those are:

SOURCES OF RECRUITMENT

Each Candidate is selected through series of interview rounds and requirements. Apart from need of human resource requirement in Siclionindia. Siliconindia also hire for other companies requirement. Siliconindia have placement cell which recruits for other companies too. Employee Development & Satisfaction is essential to any business because your employees are the ones that talk to and develop your customers. Siliconindia works in a friendly environment where attrition rate to too low.

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Appraisal Method:Siliconindia practice following appraisal Method 360-Degree-Performance-Appraisal Method Management By Objectives(MBO) Method Human resources accounting method ( Human resources are valuable assets for every organization. Human resource accounting method tries to find the relative worth of these assets in the terms of money. In this method the Performance appraisal of the employees is judged in terms of cost and contribution of the employees. The cost of employees include all the expenses incurred on them like their compensation, recruitment and selection costs, induction and training costs etc whereas their contribution includes the total value added (in monetary terms). The difference between the cost and the contribution will be the performance of the employees. Ideally, the contribution of the employees should be greater than the cost incurred on them. ) Behaviorally Anchored Rating Scale ( Behaviorally Anchored Rating Scales (BARS) is a relatively new technique which combines the graphic rating scale and critical incidents method. It consists of predetermined critical areas of job performance or sets of behavioral statements describing important job performance qualities as good or bad (for eg. the qualities like inter personal relationships, adaptability and reliability, job knowledge etc). These statements are developed from critical incidents. In this method, an employees actual job behaviour is judged against the desired behaviour by recording and comparing the behaviour with BARS. Developing and practicing BARS requires expert knowledge.) Assessment Centers ( An assessment centre typically involves the use of methods like social/informal events, tests and exercises, assignments being given to a group of employees to assess their competencies to take higher responsibilities in the future. Generally, employees are given an assignment similar to the job they would be expected to perform if promoted. The trained evaluators observe and evaluate employees as they perform the assigned jobs and are evaluated on job related characteristics.
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The major competencies that are judged in assessment centers are interpersonal skills, intellectual capability, planning and organizing capabilities, motivation, career orientation etc. assessment centers are also an effective way to determine the training and development needs of the targeted employees. )

Field Review Method Straight Ranking Method Checklist Method

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SWOT Analysis Strength:1. Being Indias only Indian oriented portal it has and edge over other networking site in eye of Indians. 2. Strong hold in US on its print magazine largest IT magazine for Global Indian 3. Begin online portal it has a edge to reach to many people in less time and less cost 4. It has huge user database which has an edge over other counterpart websites. 5. Its a portal so huge verities of products including News, MBA, Real setae, Jobs etc etc. 6. Low cost to maintain and enhance the site, not restricted by foot print 7. Strong competition for warehousing and distribution keeps costs down 8. Easy to remain in touch and build relationships with customers (Email, SMS)

Weakness :1. No shop front to accept returns 2. People need to find our site, there is no other marketing 3. Lack of shop brand recognition 4. Hard to scale up to respond to peaks and troughs in demand 5. There is a Online fraudulent and phishing can occur.
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6. 35% people dont open or visit site which they are unknown so this is a demerit of begin online. 7. Many people dont trust on online products or services till now its a reason of losing business. Opportunity:1. Established traffic and high number of repeat customers may enable increased sales through the addition of complimentary product lines 2. There are approx 5 mil users of Siliconindia. Still India have 88 million active internet users where it can tap in. 3. Increased use of the internet for shopping with the 18 to 35 age group suggests that additional sales may come from stocking toys for this age group. 4. Improve organic search ranking to reduce advertising costs

Threats:1. The internet has no barriers to entry which means a better financed business or an established retail business may seek to compete in this niche. 2. Too much of similar website are coming into competition. 3. Every day new online networking sites are coming with huge budget. 4. Direct contact with end user is not possible so there may be chance of loss of business 5. Lager business with greater buying power may undercut our prices to gain online market share

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Summary of Findings: People face problems regarding UI. Currently one receives multiple email notifications regarding any posting, it is very annoying to them. UI page can be modified - some examples are Linkedin, wiki answer etc. Other Q & A websites has lots more categories than SiliconIndia. There is a scope of improvement regarding font modification and color scheme in the Q & A display page. Some people get notification even without registration or after unsubscribing too. Answer posting method should be modified to some extent; it is hard to find newly posted answer from an old posted question. Many people post questions which are irrelevant to the category. People register in the site but the frequency of their visit is very low and avg. stay in a page is 9 sec. After registration many people dont come back It is a best site for future entrepreneurs they can be guided by leading professional through the site It could be more of a social site by adding online chat feature. Never the less it provides various categories of learning in one site

Limitations:
Time limitation is the main hurdle of making this project report. Limited hours of exposure to internet. Limitations of sources, lack of information. Improper feedback from survey Lack of understanding of the question to the mass Time consuming and continuous process.

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Learnings: I learn about Online Working (How, What, Why to work). How to connect people and friends to become great companies and members. Learnt about Question and Answer session i.e. to make question and give answer according to satisfaction of members. Learnt about Online marketing i.e. Flexibility, Global market, Electronic store front, Web-casting. E-Marketing.(i.e. e-commerce, authentication of other party, e- communication)

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My recommendations: Include more and more categories in question and answer section and explicitly define them. For example- Linkedin defines sub-categories within its each category.

Make the database repository capable of generating instant answers. This will make the question and answer site more user friendly. The site is much complicated because it has everything in one place so it could be more user friendly Chat option for the user can be added there to interact with users directly which will bring more traffic to the site Job recommendation should be there to refer people by people which can make work more easier

Questions must be answered to the earliest as soon as possible.

Questions must be answered by the industry experts and professionals only having expertise and knowledge in specific area domain.

For example, if my question is - What does an IT company do in order to reduce attrition rate of its employees?

Now being a user I want this question to be answered by some industry expert , may be someone from HRD (human resource department) of an IT company like Infosys or Wipro or by a professional in the same sector. A professional in information technology sector could be one who is teaching as a professor in some institutes.
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If my question is If in the coming years users can switch between and into various telecommunication service providers, then to save and gain market share what will telecomm companies do? For the above question I want the answers from an industry expert in telecomm companies like Tata, Reliance, Airtel, etc. which can give me some insights about the way telecomm companies strategize to survive the cut-throat competition in the market.

An IIT professor can help students by giving tips on how to crack IIT exam this year and can clear some of their doubts.

There must be an option on the page asking the user about the maximum possible time in which he wants to get an answer.

Keep answers short and precise, simple in language. If some short forms are used they must have a brief introduction. Answers can be detailed based on the knowledge of the expert responding to an answer.

If the subject which is being talked about is not known to the expert in detail a link must be provided beneath for the site which can give a clear idea about the concept involved in the subject.

It must be shown in the site somewhere near the answer that who has given the answer and where does his expertise lie. For an industry expert do not forget to mention his name, designation and the company he is currently working with. This will build trust in they answer seekers that the information is coming from a reliable source and is just not goofed up and is not a stub.

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Being a professional website provide a platform to youth aspirants for the corporate world. It must help users in connecting to professionals and experts through Siliconindia.

Hire or tieup with professionals and experts which will solely work for siliconindia question and answer section and users will connect to them through siliconindia with no outside reach to them by users. In order to get answers from such experts users will never go to other sites and it will draw more and more traffic to the site.

A questionnaire must be made and filled by students in schools, colleges, coaching centres, etc. to know why they use question/answer blogs and sites and what do they expect from that.

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Conclusion
Through studying the Organizational Structure and various aspect of Siliconindia. I came to an conclusion that Mr. Harvi Sachar (CEO founder of siliconindia) have done a great job by trying to bring all Indian professional under one roof. By the effort of him and his employee, Started from a scratch It reach to a level where almost everyone know its name and brand.

Even though it became huge it still has long way to go for begin truly global site. Comparison to counterpart web portal Silcionindia is way ahead. But still it lack the feeling of truly global like LinkedIn and other global sites. I think the way it grow from 14 employee to above 250 employee. In next 5year down the line it will be truly global. The dedication and integration of all the departments are very positive and friendly.

They have reach at the level where they will have tough competition form players like LinkedIn, minglebox.com , pagalguy.com etc.

I hope for the best that Silcionindia will be worlds first and biggest professional networking sites someday.

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Bibliography: Newspapers & magazine: Times of India The Telegraph Business week Business today The Statesman India Today Websites: http://wikipedia.org/ http://www.scribd.com/ http://www.forbes.com/ http://www.citehr.com/ http://www.ibibo.com/ http://www.answer.yahoo.com/ http://www.ask.com/ http://www.answer.google.com/ http://www.answerbag.com/ http://www.yedda.com/ http://www.bucket.com/ http://www.yellowpages.com . http://www.Alexa.com

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ANNEXURES
Comparison of question and answer section of LinkedIn and SiliconIndia LinkedIn SiliconIndia

Networking site: LinkedIn is basically a global professional networking site that is why popular and is expanding its reach. SiliconIndia is not having a global appeal and needs to be promoted as a professional networking site.

Categories: LinkedIn question and answer section explicitly defines its categories by mentioning the sub-categories. This gives an advantage to it over the others. Categories are not explicitly defined. It should provide an idea that what a particular category means.

Advance search: Advance search helps in searching keywords. This helps in finding question and answers containing the keywords. There is no advance search option. Such an option eases the search by locating for keywords in the data bank.

Language: LinkedIn provides access in five different languages.

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It is accessible in only one language. It must not forget that language acts as a barrier in

reaching wide range of people. Expert: Questions are answered by experts and professional which gives an advantage to it over others. There is no expert speech from industry on SiliconIndia.

Posting a question: A question can be posted in two categories simultaneously. Questions are posted in one category at a time.

Mobile visit: LinkedIn offers mobile visit to its user, thus increasing the number of hits on the site.

It does not offer any mobile visit option to its users.

Statistical analysis of SiliconIndia: Website Rank:

India:232 World: 3169

(As on 27th Aug 2011)

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Source: Onestat.com

Data analysis: Comparative analysis of the competitors:

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