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Welcome to Colgate-Palmolive India

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

FMCG Sector is buoyant


Rs. In Billion

20%

15%
22% 22%

6%

2%

8%

8%

Source: AC Nielsen
COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

2010 Key Category Growth


35 Colgate, 31.0
30 25

Market, 28.2

% 20
15 10 5 Colgate, 13.2 Market, 11.1

Toothpaste
% Growth in Volume Source : AC Nielsen
COLGATE-PALMOLIVE (INDIA) LIMITED

Toothbrush

ANALYST MEET MAY 2011

3 Yr. Category Growth (CAGR)


30
Colgate, 26.6 25 20 Market, 22.8

%
15 10 5 -

Colgate, 14.7
Market, 10.3

Toothpaste
% Growth in Volume Source : AC Nielsen
COLGATE-PALMOLIVE (INDIA) LIMITED

Toothbrush

ANALYST MEET MAY 2011

Colgate-Palmolive (India) Ltd

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

CATEGORIES / PRODUCTS

Oral Care

Personal Care

Household Care

From the Dentist

Toothpastes Toothbrushes Toothpowder Mouthwash

Shower Gels Liquid Hand Wash Shave Preps Skin Care Hair Care

Surface Care

Gingivitis Treatment Sensitivity Treatment Tooth Whitening Fluoride Therapy Mouth Ulcer Treatment Speciality Cleaning

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Recent Launches

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Colgate Sensitive Pro-Relief

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Toothpaste Portfolio

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Gel & Kids Portfolio

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Mouthwash Portfolio

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Toothbrush Portfolio

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Toothpowder Portfolio

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Personal Care / Home Care Portfolio

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

MARKET SHARES

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Strategic Position

Category

Volume SOM %Market Position Relative Share

Toothpaste Toothpowder Toothbrush

53.1 46.4 40.3

1 1 1

2.3 1.5 2.2

Source: AC Nielsen Period : Apr to Mar 11

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Volume Market Share Toothpaste


2008 Colgate Competitor 1 All Other 49.4 24.5 26.1 2009 52.4 22.8 24.8 2010 53.5 22.5 24.0 Apr- Mar Apr- Mar 2010 2011 52.9 22.6 24.5 53.1 22.8 24.1

- Source: AC Nielsen

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Volume Market Share Toothbrush


2008 Colgate Competitor 1 Competitor 2 All Other 38.4 16.0 13.3 32.3 2009 40.0 16.0 12.4 31.6 2010 40.8 17.4 10.9 30.9 Apr- Mar Apr- Mar 2010 2011 40.9 15.5 12.1 31.5 40.3 18.4 10.9 30.4

- Source: AC Nielsen

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Volume Market Share Toothpowder


2008 Colgate Competitor 1 All Other 48.4 29.1 22.5 2009 48.9 29.3 21.8 2010 47.1 29.9 23.0 Apr-Mar Apr-Mar 2010 2011 48.7 29.5 21.8 46.4 30.1 23.5

- Source: AC Nielsen

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Category Contribution
(% to Company Sales)
105% 100% 95% 90% 85% 1.3% 2.6% 1.4% 2.1%

96.1%
80% 75% 70% 2009-10
ORAL CARE PERSONAL CARE

96.4%

2010-11
HOME / OTHERS

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Colgate-Palmolive India Very Strong Brand

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Colgate was voted The Most Trusted FMCG Brand in India for the year in the Brand Equity Annual survey 2010 across all brands and categories. Colgate is the only Brand to be in the Top 3 consistently for the last 10 years

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Colgate was presented the Hall of Fame for being in the Top 3 consistently for 10 years

Hall of FAME for bei Top 3 f

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Guinness World Records

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Colgate-Palmolive India

Very Strong Brand


Unbeaten Distribution Network

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Our Flag ship Brand Colgate Dental Cream is the largest distributed product in the Toothpaste market Available in 4.1 MM stores
COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Distribution Network
Weighted Distribution of Colgate Toothpaste
2008
Urban Rural U+R 97% 93% 95%

2009
97% 95% 96%

2010
97% 94% 96%

Coverage- 4.56 MM stores


COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Colgate-Palmolive India

Very Strong Brand


Unbeaten Distribution Network Huge Opportunity to Grow

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Opportunity to increase per capita consumption


Per Capita Consumption (Grams/Year) USA China 542 255

Malaysia
Philippines India

304
244 127

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

A significant opportunity to drive penetration

Source: Indian Readership Survey Dentifrice = Toothpaste or toothpowder


COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Urban-Rural Contribution
100%

80%

35%

36%

38%

39%

40%

60%

40% 65% 20% 64% 62% 61% 60%

0% 2006 2007 Urban


Source: A C Neilsen (Toothpaste Volume Market)
ANALYST MEET MAY 2011

2008 Rural

2009

2010

COLGATE-PALMOLIVE (INDIA) LIMITED

Colgate-Palmolive India Poised to drive growth through its unique BUSINESS MODEL

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Business Model
Engage to Build our Brands Efficiency & Effectiveness in Everything

Innovation for Growth

Leading to Win
COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Business Model
Engage to Build our Brands Efficiency & Effectiveness in Everything

Innovation for Growth

Leading to Win
COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Engage to Build our Brands


Strengthening Our Brands

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Strengthening Our Brands

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Engage to Build our Brands


Strengthening Our Brands Partnering with Profession

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Partnering with the Profession for Oral Health Month

Towns Covered
1000 800 600 400 200 0 2005 2007 2010 50 175 1005

26000 23000 20000 17000 14000 11000 8000 5000 2000

Dentist Particpation
24000

8300 3500 2005 2007 2010

Reached to 3.4 mn consumers in 2010


COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Partnering with Profession


Ask the Dentist

Indian Dental Association (IDA) Seal of Acceptance granted to


Colgate Dental Cream Colgate Total & Colgate Total Professional Colgate 360 Toothbrush Colgate Sensitive Toothpaste & Toothbrush Colgate Plax Mouthwash (Freshmint & Peppermint)

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Engage to Build our Brands


Strengthening Our Brands Partnering with Profession Engaging the Shopper

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Engaging the Shopper

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Engaging the Shopper

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Business Model
Engage to Build our Brands Efficiency & Effectiveness in Everything

Innovation for Growth

Leading to Win
COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Efficiency & Effectiveness in Everything.


Strong cost saving & Sustained margin improvement programs
Gross Margins 1,400 1,200 1,000 800 600 400 200 41% 61%
500

EBITDA

450
400

20%

350 300
250

200
150

100
50

9%

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Business Model
Engage to Build our Brands Efficiency & Effectiveness in Everything

Innovation for Growth

Leading to Win
COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Innovation for Growth Products that work better

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Colgate Sensitive Pro-Relief Provides instant and long-lasting relief

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Enamel Dentin Pulp Gum Bone

Exposed Dentin tubules Recessed Gum

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Colgate Total gives you protection from 12 teeth & gum problems

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

360 Acti Flex- a coach & guide to oral healthcare

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Innovation for Growth Products that work better New Categories

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

New Categories Mouthwash


Mouthwash Category Market
1100 1000 900

59%

956

Rs. MM

800 700
600 500 400 487 601

300 200
2008
24%

2009

2010

Plax Market Share


22%

19%

18%

% MS

14%

9% 7% 6% 2008 2009 2010 Mar-11

4%

- Source: AC Nielsen
COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Innovation for Growth Products that work better New Categories

Innovation through Global Technology Centre

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Innovation through IGTC

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Business Model
Engage to Build our Brands Efficiency & Effectiveness in Everything

Innovation for Growth

Leading to Win
COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Leading to Win
Ethical leadership a mindset

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Leading to Win
CP Core Values
Caring Global Teamwork Continuous Improvement

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Leading to Win
Contributing to the Communities Where we Live & Work : Bright Smiles Bright Future
BSBF Reach (MM)
14 12

12.2

10
8 6 4 2 2000 2006 2010

6.9 3.6

BSBF INDIA reaching 12 mn children annually (urban & rural)

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Leading to Win
NGO - Pratham Anganwadi Program

Dominic Savio Summer Camp

Association with NTP+

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Business Model
Engage to Build our Brands Efficiency & Effectiveness in Everything

Innovation for Growth

Leading to Win
COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

FINANCIALS

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Financial Strategy
Increasing Volume Growing Margin Reducing Overheads

Increasing Advertising
Increasing Operating Profit Cash Generation
COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Grow Topline
Quarterly Sales Growth
(% = current year vs previous year)
600 580
13.2% 13.8% 12.6%

560

(Rs. Crores)

540 520
18.1%
17.0%

13.0% 13.4%

500
14.8%

480

460 440 420 400


Apr-Jun 2009 Jul-Sep 2009 Oct-Dec 2009 Jan-Mar 2010 Apr-Jun 2010 Jul-Sep 2010 Oct-Dec 2010 Jan-Mar 2011

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Net Sales
2,300
2,200 2,100
(Rs. Crores)
+13.2% 1,962 +15.8% 1,695 1,473 1,295 +15.2% +13.8% +15.0%

CAGR 5 Yrs = 14%

2,221

2,000 1,900 1,800 1,700 1,600

1,500
1,400 1,300 1,200 1,100 1,000 2006-07 2007-08 2008-09 2009-10 2010-11

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Gross Margins
1,400
1,200
(Rs. Crores)

CAGR 5 Yrs = 17%


1,186 954

1,349

61% 60%

1,000 800 600


719

841

55%

57% 56%

400 200
0
2006-07 2007-08

2008-09
Gross Margin

2009-10
% Sales

2010-11

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Advertising
380 340
16.0%
(Rs. Crores)

17.4%

18% 349 17% 299 15.7% 16% 15% 14% 13%

300 260 220 180 140 100

15.9% 257

272 15.3%

207

12% 11% 10%

2006-07

2007-08

2008-09
Advt.

2009-10
% Sales

2010-11

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

500 425

EBITDA
CAGR 5 Yrs = 31%
425 21.7% 451

23% 21%

(Rs. Crores)

20.3%
+6.0%

350 275
11.6%

15.5%

15.4%
+62.6%

18%

16%
13% 11% 8% 6%

262 229
+14.5% +51.5%

200
151

125 50

-13.2%

3% 1% 2006-07 2007-08 2008-09


EBITDA

2009-10
% Sales

2010-11

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Profit Before Tax


510 460

520

30%

CAGR 5 Yrs = 27%

485

24.7% 20.4%
345

23.4%

25%

(Rs.Crores)

410 360 15.6% 310 260 210 160 110 60 2006-07


202

19.8%

+40.4%

+7.3%

20%

292

+18.2%

15%

+44.9%

10%

+7.3%

5%

0% 2007-08 2008-09
PBT

2009-10
% Sales

2010-11

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Tax
130 120 110
(Rs. Crores)

30.0%
117

25.0% 20.6% 20.7% 16.0% 12.7% 22.6% 20.0%

100

90 80
70 60 50 40 30 2006-07 2007-08
41 60

15.0%

62 55

10.0%

5.0%

0.0% 2008-09
Tax

2009-10
Tax Rate

2010-11

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

450 400

Profit After Tax


CAGR 5 Yrs = 26%
17.1% 15.7%
290
+25.2%

21.6%

423
+45.8%

403

21.0% 19.0% 17.0% 15.0%

18.1%
-4.9%

(Rs. Crores)

350 300 250 200 150 100 50 2006-07 2007-08


PAT
COLGATE-PALMOLIVE (INDIA) LIMITED

12.4%
160
+16.4%

232
+44.7%

13.0% 11.0%

9.0%
7.0% 5.0% 2008-09
% Sales

2009-10

2010-11

ANALYST MEET MAY 2011

EPS & DPS


32.0 31.1 29.6 27.0
(Rs.)

22.0 17.0 13.0 12.0 11.8 9.5

21.3

22.0 20.0

17.0

15.0

7.0

2.0 2006-07 2007-08


EPS
COLGATE-PALMOLIVE (INDIA) LIMITED

2008-09
DPS

2009-10

2010-11

ANALYST MEET MAY 2011

Cash Generated from Operations


450 400
(Rs. Crores)

CAGR 5 Yrs = 26%


397
385 319 282

350

300
250 200 154 150

100 50
2006-07
COLGATE-PALMOLIVE (INDIA) LIMITED

2007-08

2008-09

2009-10

2010-11

ANALYST MEET MAY 2011

Share Price Performance


22,000
CP-904

900 20,000 800


Sensex-19602

18,000 700 16,000


13872

600 500 400 300


Apr-07 Apr-08 Apr-09 Apr-10 Apr-11

14,000

12,000

344

10,000

Sensex

Colgate

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

5 Year Market Appreciation

30.0%
25.2% 25.0% 19.9% 20.0% 15.0% 10.0% 5.0% 0.0% Sensex BSE FMCG Colgate

11.4%

COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Shareholder Returns
Year Shares Value (LC) 6,250 25,600 9,504,000 11,968,000 +26%

1978 1994 2010 2011*

IPO - 250 Rights - 1,280 Holdings -14,080 Holdings - 14,080

* as on March 31, 2011

Dividend Received (includes Capital reduction)

2,189,262

Compounded return of 27% since the IPO


COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

Lets Talk
COLGATE-PALMOLIVE (INDIA) LIMITED

ANALYST MEET MAY 2011

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