Beruflich Dokumente
Kultur Dokumente
20%
15%
22% 22%
6%
2%
8%
8%
Source: AC Nielsen
COLGATE-PALMOLIVE (INDIA) LIMITED
Market, 28.2
% 20
15 10 5 Colgate, 13.2 Market, 11.1
Toothpaste
% Growth in Volume Source : AC Nielsen
COLGATE-PALMOLIVE (INDIA) LIMITED
Toothbrush
%
15 10 5 -
Colgate, 14.7
Market, 10.3
Toothpaste
% Growth in Volume Source : AC Nielsen
COLGATE-PALMOLIVE (INDIA) LIMITED
Toothbrush
CATEGORIES / PRODUCTS
Oral Care
Personal Care
Household Care
Shower Gels Liquid Hand Wash Shave Preps Skin Care Hair Care
Surface Care
Gingivitis Treatment Sensitivity Treatment Tooth Whitening Fluoride Therapy Mouth Ulcer Treatment Speciality Cleaning
Recent Launches
Toothpaste Portfolio
Mouthwash Portfolio
Toothbrush Portfolio
Toothpowder Portfolio
MARKET SHARES
Strategic Position
Category
1 1 1
- Source: AC Nielsen
- Source: AC Nielsen
- Source: AC Nielsen
Category Contribution
(% to Company Sales)
105% 100% 95% 90% 85% 1.3% 2.6% 1.4% 2.1%
96.1%
80% 75% 70% 2009-10
ORAL CARE PERSONAL CARE
96.4%
2010-11
HOME / OTHERS
Colgate was voted The Most Trusted FMCG Brand in India for the year in the Brand Equity Annual survey 2010 across all brands and categories. Colgate is the only Brand to be in the Top 3 consistently for the last 10 years
Colgate was presented the Hall of Fame for being in the Top 3 consistently for 10 years
Colgate-Palmolive India
Our Flag ship Brand Colgate Dental Cream is the largest distributed product in the Toothpaste market Available in 4.1 MM stores
COLGATE-PALMOLIVE (INDIA) LIMITED
Distribution Network
Weighted Distribution of Colgate Toothpaste
2008
Urban Rural U+R 97% 93% 95%
2009
97% 95% 96%
2010
97% 94% 96%
Colgate-Palmolive India
Malaysia
Philippines India
304
244 127
Urban-Rural Contribution
100%
80%
35%
36%
38%
39%
40%
60%
2008 Rural
2009
2010
Colgate-Palmolive India Poised to drive growth through its unique BUSINESS MODEL
Business Model
Engage to Build our Brands Efficiency & Effectiveness in Everything
Leading to Win
COLGATE-PALMOLIVE (INDIA) LIMITED
Business Model
Engage to Build our Brands Efficiency & Effectiveness in Everything
Leading to Win
COLGATE-PALMOLIVE (INDIA) LIMITED
Towns Covered
1000 800 600 400 200 0 2005 2007 2010 50 175 1005
Dentist Particpation
24000
Business Model
Engage to Build our Brands Efficiency & Effectiveness in Everything
Leading to Win
COLGATE-PALMOLIVE (INDIA) LIMITED
EBITDA
450
400
20%
350 300
250
200
150
100
50
9%
Business Model
Engage to Build our Brands Efficiency & Effectiveness in Everything
Leading to Win
COLGATE-PALMOLIVE (INDIA) LIMITED
Colgate Total gives you protection from 12 teeth & gum problems
59%
956
Rs. MM
800 700
600 500 400 487 601
300 200
2008
24%
2009
2010
19%
18%
% MS
14%
4%
- Source: AC Nielsen
COLGATE-PALMOLIVE (INDIA) LIMITED
Business Model
Engage to Build our Brands Efficiency & Effectiveness in Everything
Leading to Win
COLGATE-PALMOLIVE (INDIA) LIMITED
Leading to Win
Ethical leadership a mindset
Leading to Win
CP Core Values
Caring Global Teamwork Continuous Improvement
Leading to Win
Contributing to the Communities Where we Live & Work : Bright Smiles Bright Future
BSBF Reach (MM)
14 12
12.2
10
8 6 4 2 2000 2006 2010
6.9 3.6
Leading to Win
NGO - Pratham Anganwadi Program
Business Model
Engage to Build our Brands Efficiency & Effectiveness in Everything
Leading to Win
COLGATE-PALMOLIVE (INDIA) LIMITED
FINANCIALS
Financial Strategy
Increasing Volume Growing Margin Reducing Overheads
Increasing Advertising
Increasing Operating Profit Cash Generation
COLGATE-PALMOLIVE (INDIA) LIMITED
Grow Topline
Quarterly Sales Growth
(% = current year vs previous year)
600 580
13.2% 13.8% 12.6%
560
(Rs. Crores)
540 520
18.1%
17.0%
13.0% 13.4%
500
14.8%
480
Net Sales
2,300
2,200 2,100
(Rs. Crores)
+13.2% 1,962 +15.8% 1,695 1,473 1,295 +15.2% +13.8% +15.0%
2,221
1,500
1,400 1,300 1,200 1,100 1,000 2006-07 2007-08 2008-09 2009-10 2010-11
Gross Margins
1,400
1,200
(Rs. Crores)
1,349
61% 60%
841
55%
57% 56%
400 200
0
2006-07 2007-08
2008-09
Gross Margin
2009-10
% Sales
2010-11
Advertising
380 340
16.0%
(Rs. Crores)
17.4%
15.9% 257
272 15.3%
207
2006-07
2007-08
2008-09
Advt.
2009-10
% Sales
2010-11
500 425
EBITDA
CAGR 5 Yrs = 31%
425 21.7% 451
23% 21%
(Rs. Crores)
20.3%
+6.0%
350 275
11.6%
15.5%
15.4%
+62.6%
18%
16%
13% 11% 8% 6%
262 229
+14.5% +51.5%
200
151
125 50
-13.2%
2009-10
% Sales
2010-11
520
30%
485
24.7% 20.4%
345
23.4%
25%
(Rs.Crores)
19.8%
+40.4%
+7.3%
20%
292
+18.2%
15%
+44.9%
10%
+7.3%
5%
0% 2007-08 2008-09
PBT
2009-10
% Sales
2010-11
Tax
130 120 110
(Rs. Crores)
30.0%
117
100
90 80
70 60 50 40 30 2006-07 2007-08
41 60
15.0%
62 55
10.0%
5.0%
0.0% 2008-09
Tax
2009-10
Tax Rate
2010-11
450 400
21.6%
423
+45.8%
403
18.1%
-4.9%
(Rs. Crores)
12.4%
160
+16.4%
232
+44.7%
13.0% 11.0%
9.0%
7.0% 5.0% 2008-09
% Sales
2009-10
2010-11
21.3
22.0 20.0
17.0
15.0
7.0
2008-09
DPS
2009-10
2010-11
350
300
250 200 154 150
100 50
2006-07
COLGATE-PALMOLIVE (INDIA) LIMITED
2007-08
2008-09
2009-10
2010-11
14,000
12,000
344
10,000
Sensex
Colgate
30.0%
25.2% 25.0% 19.9% 20.0% 15.0% 10.0% 5.0% 0.0% Sensex BSE FMCG Colgate
11.4%
Shareholder Returns
Year Shares Value (LC) 6,250 25,600 9,504,000 11,968,000 +26%
2,189,262
Lets Talk
COLGATE-PALMOLIVE (INDIA) LIMITED