Report on business plan

Business plan is an activity under which we are going to design future aspect related to our business and provide a well equipped facility to provide over come all the the disadvantage which was there in todays business. It is good oppournity for company to eastablish and perform better function to our company and over come the feature which are not there in company. running a business in todays modern enviorment is most chaleging task one had ever faced in fact if adequate planning and control are not taken care then there will lot amount of risk is there in that case it was one of the basic problem which most of the enterprenur was unable to to run the business the business and close that but if we planned every thing and there will not be any problem if enterprenur is taking proper care in marketing reaserch and suceessfull business can be done easily and it is also a one of the part of business plan.

Business plan involve huge amount of time and time because each and every step we have to take care of that if any fault is there in that we have to successfully take over all that so better function can be done in comfortable manner.

THE GOOD BUSINESS PALN IS GUIDE FOR ANY COMPANY IF IT IS GOOD ENTIRE JOURNEY OF BUSINESS WILL BE GOOD

A Business plan is needed to consolidate your research serve as a guideline to your future business .Business Planning is not just about producing a report. The work of writing, of thinking things through is as important as the final document . It's a tool for understanding how your business is put together. The process will help you learn how to manage your own company more effectively while you become an expert in your industry and business. It creates a framework for you to start and grow your business. The Business Plan is dynamic. Each business and its personality are different and the Business Plan should reflect this.

Why business plan

A business plan gives you the way to consolidate the reaserch serve as guideline to do your business for future aspect it force you to take an objective and unemotional look at your businesss and provide well equipped feature to enable it properly. 1) It gives you list of goal and objective which you are going to achieve. 2) It help to achieve your management capability by giving you a practice you figure out the situation

Plots a course
It helps company think long term - about the big picture, not just about starting business but staying in business. It assists in keeping company motivated.

Become a better decision maker

It will help company anticipate problems. Gathering information for company plan will increase your knowledge of the industry thereby assisting company in making more informed decisions. company plan provides an organized way to conduct your investigation.

Reality Check
company plan raises questions that will help inspire solutions before a crisis occurs. It helps company to know what will be required of you as an entrepreneur. By identifying strengths and weaknesses, it reveals where you will need assistance.

Implementation plan
Use the Business Plan as a guide to keep you focused and making progress during the business start up phase.

Selling tool
Use the Business Plan to sell company business opportunity to potential investors, employees.

Business plan consist of following thing

There are some basic things which a business plan should consist of by which we are going to take a decision about our entire business. 1) 2) 3) 4) Introductory section Company plan Marketing plan Financial plan

These are major component upon which we are going to decide about our entire business plan and reach on particular conclusion to that Upon these factor only we are going to decide our

Introduction
Galaxy book world is an organised retail in which we are going to provide a facility to student those who are going to study . In this case we are going to eastablish in PATNA in which we are going to provide a student to book facility in which we are going to detail information about various latest book under which we are going to design complete package about various degree and post graduate and some other courses also it is also provide various kind of seasonal offer to various kind of student.

The textbook staff is experienced, professional and proud of its reputation on campus for customer service. The staff enjoys interacting with Brown students, faculty, staff and the many area physicians, professionals, residents and visitors who frequent the bookstore. In providing this essential service, textbook work is at times difficult and demanding, but also rewarding. Input from customers is welcome and an important part in assuring that the textbook department will continue to meet the academic and professional needs of the community.

Course books and materials are an essential part of academic studies at Brown. They are a significant cost to many students and the Bookstore tries to reduce the students costs by offering a wide supply of used texts.

Students choosing to purchase used books and to resell them at buyback can save on their book costs. The Bookstore tries to obtain as many used books as possible in order to reduce the cost of books to students. Used books are sold at a discounted price.

The Bookstore will pay students half of the new price of a textbook (whether purchased new or used) at the semester end buyback if the book is being used for the upcoming semester. If the Bookstore does not have that need it will quote a wholesale price from the countrys largest used book wholesaler if it is in their database.

In addition to course books, many faculty supplement their class instruction with anthologized materials. These are produced by Brown Graphic Services and sold by the Bookstore as course packs. Course packs are shelved with the textbooks required for a particular course, providing a convenient one-stop shop for both course books and course pack materials. In addition to Graphic Services production and Bookstore selling costs, royalty fees required by the copyright holder usually total 50% to 75% of the course pack selling price, sometimes more. Course pack selling prices average around 25.00, but for some courses the course pack price will be a larger portion of the course costs.
Key feature

The key feature which we are providing is that selling books , accurate information , updated information , and durability.

The total number of employee which we are going to employee here is only 7 and 8 in intial stage because area which we had selected in order to confine that.

1) In this case we are providing free home delivery . 2) In this case also we are providing membership on which custumor membership card

3) In this book we are going to provide E-BOOK . 4) Book replacement facility also we are providing.

This all are the feature which we are going to provide during the initial stage of business and our main aim is to provide well equipped facility which we are going to design an complete scenario in which student is going to deign an good scope about our carrier and provide facility to student so that we can provide a wonderfull carrier oppournity to well equipped and provide and good scope so that he can achieve good success in there life.

Benefit from Galaxy book store

1) We have all kind of writer and publisher on which we are going to provide book. 2) Various benefit to student based on there level of qualification. 3) Various other feature which we are going to provide.

Various product which we are going to offer 1) Books with latest publisher and various publisher which we are going to provide required information. 2) And all also various audio and video equipment .

Various service which we are going to offer 1) Replacement of books. 2) Updating latest information of all. 3) Through SMS or E-MAIL we will get inform all the other customer and member .

These all are the feature which we had mention here we are going to provide apart from that we are also going to provide various other option by which student can increase there knowledge.

INDUSTRY AREA

Our market is facing a decline in growth over the past two years. This is attributed to the overall weak economy. Book store industry sales rose only 3.6% for 2002 whereas overall U.S. retail sales grew by 4.3%. Management believes that the economic slump may be an advantage to the used bookstore industry. As customers cut back on purchasing, used bookstores will look more attractive to customers who still wish to purchase books. Therefore, management believes this may be a good time to get into the industry and gain market share. Used bookstores serve the entire purchasing population of its geographical area but focuses on the customer who desire to purchase books/music at a discount price and, with regards to books, often do not see a long-term attachment to the product. Our main competitors are:jigjinni and universal (which holds approximately 22% patna market share), Borders (which holds approximately 15%), and other local new and used bookstores.
The company anticipates serving the needs of all the potential customers within a ten to fifteen mile radius in which the approximate population is 150,000 (based on census information

Target market segments Used bookstores serve the entire purchasing population of its geographical area but focuses on customers who desire to purchase books/music at discount prices because they are seen either as near commodity items or, in the case of books, are not considered to be a long-term investment (i.e. they will trade them back). Because of this relatively low value placed upon our merchandise by potential customers,galaxyBooks can still flourish in an upscale environment like Brecksville. This is especially true with people seeking to cut costs with the bad economy. Even though we service the entire book reading population in Brecksville and the surrounding area, we can divide our customers based on purchasing habits.

Casual Shoppers: These are customers who go to the bookstore with no set idea of what they want to purchase. They seek to spend a fair amount of time browsing the store and often are considered impulse buyers. Often they leave the store with small purchases or without buying anything. These customers are attracted to bookstores with low prices and large inventory. "Hard to Find" Shoppers: These are customers with very specific needs. They are looking for a difficult to obtain item, usually a book that is out of print. If we can satisfy this customer, then we are able to build significant customer loyalty. These clients are generally price insensitive and are also drawn to stores that have large inventory.

Specific Category Shoppers: These customers are those types that generally buy books or music of one category, such as fiction or romance. These customers generally have a good idea of what they want to purchase and have the greatest buyback/trade potential. These

customers represent the highest volume purchaser, often leaving the store having spent $30$50. The following table and pie graph show how our market segments are broken up into size and relative percentages. We use the city of Brecksville census information to determine growth figures.

Our market is facing a decline in growth over the past two years. This is attributed to the overall weak economy. Book store industry sales rose only 3.6% for 2002 whereas overall U.S. retail sales grew by 4.3%. However, management believes that this may be an advantage to the used bookstore industry. According to interviews made by Mr. Vinck with bookstore owners and managers, the used book industry According to this analysis with bookstore owners and managers, the used book industry has typically done better than other retailers during economic downturns. As customers cut back on purchasing, used bookstores will look more attractive to purchase books. Therefore, management believes this may be a good time to get into the industry and gain market share. As the weak economy continues, we expect growth to be initially quite high but overall volume sales to be low, and then seeing this taper off to industry norms. The bookstore industry as a whole is going through a large consolidation. Previously, the market was dominated by local, small stores and regional chains. With the advent of the "superstore" as created by Barnes & Noble, the largest players in the market have been able to gather significant market share and drive a lot of independent booksellers out of the market. Where independent booksellers can still create a viable position for themselves is within the used books segment. This segment generally does not attract big companies since the "superstore" concept is much more difficult to replicate in a market with such low profit margins. Dominant selection, both in used and new books is the key to bringing in new customers and the only way to do that is to operate at a low-price

leader. These two factors tend to favor the local independent bookseller in the used book market segment as long as they can acquire a sufficiently large enough facility to house an attractive inventory and LOCALLY compete with the national chains. Our main competitors are: jigjinni and universal (which holds approximately 22% nationwide market share), Borders (which holds approximately 15%), and other local new and used bookstores. The used bookstore that most closely rivals our own is bihar Books which is located approximately 13 miles away in patna. It is estimated that they hold 9% of the local market share.

Management feels it must be clearly stated that we do not intend to directly compete with the Barnes & Noble/Borders superstores. Superstores are large and carry approximately 150,000 titles per location. Over the years, these large companies has successfully leveraged their resources to engineer customer experience to a degree that consistently differentiates otherwise commodity-like products and services. This differentiation provides these companies strategic competitive advantage. Resources such as distribution technology, strategic alliances, process research and development, and brand name combine into value-added services that provide the customer with proximity, dominant selection, discounts, and store ambiance. This is simply beyond our capacity and we will be fulfilling a sufficiently different need for our customers. However, we believe that we can successfully duplicate the differentiated experience for our customer without the overall costs.

Executive Summary
Introduction galaxy Books is a start-up used bookstore in the Patna (Northern India) area. It is the goal of the company management to acquire local market share in the used bookstore industry through low price, a dominant selection of products, a competitive variety of services including a buyback/trade program and hard to find book search, plus a relaxing, friendly environment that encourages browsing and reading. . This is attributed to the overall weak economy. Book store industry sales rose only 3.6% for last year whereas overall U.S. retail sales grew by 4.3%. However, management believes that this may be an advantage to the used bookstore industry. As customers cut back on purchasing, used bookstores will look more attractive to customers who still wish to purchase books. Therefore, management believes this may be a good time to get into the industry and gain market share. The bookstore industry as a whole is going through a large consolidation. Previously, the market was dominated by local, small stores and regional chains. With the advent of the "superstore" as created by Barnes & Noble, the largest players in the market have been able to gather significant market share and drive many independent booksellers out of the market. Where independent booksellers can still create a viable position for themselves within the market is in the used books segment. This segment generally does not attract big companies since the "superstore" concept is much more difficult to replicate in a market with such low profit margins. This tends to favor the local independent bookseller in the used book market segment as long as they can acquire a sufficiently large enough facility to house an attractive inventory and compete with the national chains. Our start-up expenses come to $4300000, which are single time fees associated with opening the store. These costs are financed by both private investors and SBI loans. Please note that we expect to be operating at a loss for the first couple of months before advertising begins to take effect and draw in customers.galaxyBooks will be receiving periodic influxes of cash to cover operating expenses during the first two years as it strives toward sustainable profitability. Funding has been arranged through lending institutions and private investors already. We do not anticipate any cash flow problems during the next three years.

Objectives
Achieve profitability by July Year 2. Earn approximately $200,000 in sales by Year 3. Pay owners a reasonable salary while running at a profit.

Keys to Success
We must attain a high level of visibility through the media, billboards, and other advertising. We must establish rigid procedures for cost control and incentives for maintaining tight control in order to become THE low-cost leader in used books. In order to continually attract customers, we must be able to keep the maximum amount of inventory available and achieve a high level of customer service.

Mission Statement
The Galaxy Bookstore is an independent bookstore committed to providing essential educational resources, an interesting and diverse selection of books, and general merchandise, high quality collegiate clothing and gifts, extensive community programming, and public access to current technology in a comfortable, inviting, and inclusive environment. We pride ourselves on offering exceptional, personalized service to the students, faculty, staff, alumni, and visitors of Galaxy University and to all members of the surrounding communities. We offer our knowledge, goods, and services in order to help foster intellectual growth, enhance the quality of life in our community, and broaden the personal, educational, and professional experiences of our customers.

Product and service

The major product which we are going to launch here is the the books which we are going to sale and provide better facility so that they can get all the books from one place and they need to store all the above mention and also equipped with various facility to that so that our product will sale at maximum price. 1) When we are going to sale books first thing is that we are going to provide all books for all different author at one place only so that there should not be any problem for finding the book. 2) And also we are going to provide credit card facility that if you want to buy the book through credit card they can easily buy.

3) Also we are having tie-up with good coll library. 4) We are also providing discount on seasonal basic to provide well equipped better achievement toward our goal.

5) We also planning to open a library facility for our future aspect under which we can design easily and provide good chance to student to learn new thing.

Price and quality level

In this case we are going to fix the price of the books which we are going to collect from author so that very well equipped facility which we are going to provide

Price
1) In this case we had fix the price of the product on the basis of minimum margin on which we are going to get or recover our investment. 2) We had select suitable price for the product so that we can further line extension can be taken care in that .

3) We are also providing faciliety to student they can make the payment in installment.

4) Re selling of books is also done here on some fix % so that all kind of student can buy the product without any problem.

Quality
In this case when we are going to look for quality the various kind of different Indian and foreign author book we are going to keep so that student can get to know information in detail.

Various author
1) 2) 3) 4) 5) NAVTHE PEARSON LAKBIR SINGH AND MANJIT KAUR SURE PUBLICATION LAKBIR SINGH These are various thing under which we are going to collect information and provide better facility and also we are providing facility for various author tutorial by which those student who are learning new thing they can equipped with all the available resource.

Product attractive
There are various reason with the help of which our product is going to be attractive because of some some basic factor given here is as follow that help to show our uniqueness about product

1) When we are going to sale books first thing is that we are going to provide all books for all different author at one place only so that there should not be any problem for finding the book. 2) And also we are going to provide credit card facility that if you want to buy the book through credit card they can easily buy.

3) Also we are having tie-up with good college library .

4) We are also providing discount on seasonal basic to provide well equipped better achievement toward our goal.

5) We also planning to open a library facility for our future aspect under which we can design easily and provide good chance to student to learn new thing. 6) On line book facility we are providing by which an person if he want to order the book directly he can order the book and provide with all the facility

Future plan and diversification

As we started our business so our main aim was to cover up all the margin which we had invested in that like what ever amount which we are going to involve in that that we are going to recover and make analysis 1) Our main aim is to satisfy the need for customer then we are going to involve in profit maximization. 2) In future we are planning to eastablish our business in some other metro- Politian city like DELHI, BOMBAY, CHENNAI and, CALCUTTA.

3)

We are also planning to open library under which we are going to provide facility to those student those who are doing there distance education and correspondence cource.

4) Also we want to grow our business in other country These are major goal which our company has to achieve with in short span of time and also equipped with all the facility to provide better control.

Goal of galaxy book world

The main goals of any company to satisfy the requirement of customer then satisfies the economy and wealth and do something good for our economy. 1) 2) 3) 4) Our main goal is to increase our business at both national and international level. To rectify all the problem which was there in day today scenario To well-equipped our store with all kind of requirement To open a library.

Market and competitor

In this case we are going to discuss about various competitor which was existing in that area and there different idea how they are doing business.

Various competitor are as follow:

JIGJINNI STORE
It was also a one of the most famous book store which was already existing in market but this book store had started 20 year back and provide benefit but there main aim was only to maximize profit only and also they had not consider any thing from customer point of view.

1) 2) 3) 4) 5)

There main aim is to maximize profit only. They had not focus on market. They had not focus on customer care. They had not tie up with any collage. They are not providing any discount.

Universal book store

This company is based on Hyderabad and they had started our business in various metro Politian city and in this city also but they fail to understand type of customer which was there in that particular because they had bought all the concept which was totally fail in market because they bought all high kind of product which can be buy by only big class people so they where totally fail into market and they had occur huge loss.

1) They had gone for line extension apart from keeping books they had gone for keeping other product in which there main focus was totally gone. 2) They unable to identify exact requirement of customer. 3) There main aim was only to maximize profit only. 4) They also be there only in growing there business. 5) Lack of there outlet.

How galaxy is going to enter into market:

Before we start our business we had conducted survey that there are so many good collage which was there but there was lack of student because they where unable to buy the material resource which was available and provide complementary benefit in that case first we had identify the exact requirement of our business then we had started our business and our main target is those set of people who is unable to buy high quality of product for them we are there ..

Here are the few basic fact which our business is going to adopt :
1) When we are going to sale books first thing is that we are going to provide all books for all different author at one place only so that there should not be any problem for finding the book. 2) And also we are going to provide credit card facility that if you want to buy the book through credit card they can easily buy.

3) Also we are having tie-up with good coll library.

4) We are also providing discount on seasonal basic to provide well equipped better achievement toward our goal.

5) We also planning to open a library facility for our future aspect under which we can design easily and provide good chance to student to learn new thing. 6) Also we are providing home delivery service .

Target:
Our main target is those kind of people in which we are going going to establish our business our main focus or target is graduate and post graduate people so that we can provide convince product and also to gain maximum market share and also to maximize major market share . 1) Our main target is those set of people who is going for there post graduate and graduate and those who are going to buy the books the books from other part and pay extra amount. 2) Our main target is also those collage which we are going to tie up with that to provide maximize facility.

Promotion
There are various kind of promotion strategy under which we are going to design with the help of which we can create and perform the function in better manner there are various kind of technique which we are going to adopt. 1) Various free complemantry copy which we had distributed so that we can do promotion in proper manner. 2) We are also going to provide specil discount for the discount those student who are having membership. 3) We are also going to provide various kind of exhibition at various part in which we are going to discuss about our product . 4) We are also going to provide a catalogue so that student can get to know about there product.

5) We are also going to give free seminar by various kind of offer as per the situation requirement.

Place
In this case area which we are going to provide place under which we are going to provide in which we are going to determine patna because growth rate is very low so that we are going to provide this kind of facility so that we can come all the problem and achieve good economic rate.