Comparison Of Means: Anova And T-Test

We have applied T- test to check if there is any significant difference in the response of male and female respondents. There is no significant difference in the response of male and female as the

significance is coming out to be .14 which is more than .05 This shows that both men and women give equal significance to mobile advertisement. We have applied ANNOVA test to check if there is any significant difference in the response because of varied age group of the respondents. The F probability value in the annova came out to be .925 which is more than .05 (at 95% confidence level) thus the category of age group has no significant impact on the users getting influenced by mobile advertisement.

We have applied ANNOVA test to check if there is any significant difference in the response because of varied occupation of the respondents. The F probability value in the annova came out to be .881 which is more than .05 (at 95% confidence level) thus the category of occupation has no significant impact on the users getting influenced by mobile advertisement.

TO STUDY THE IMPACT OF MOBILE MARKETING IN VARIOUS SECTORS FASHION

One-Sample Test Test Value = 3 95% Confidence Interval of the Difference t How 4 do you see the following category of mobile ads [Fashion] -1.244 57 .219 -.207 -.54 .13 df Sig. (2-tailed) Mean Difference Lower Upper

The significance value in the segment of fashion is .219 which is greater than .05 hence no significance result is obtained. FOOD AND BEVERAGES

One-Sample Test Test Value = 3 95% Confidence Interval of the Difference T How 4 do you see the following category of mobile ads [Food and Beverages] -1.735 57 .088 -.276 -.59 .04 df Sig. (2-tailed) Mean Difference Lower Upper

The significance value is .088 which is again greater than .05 thus the value is not significant. FINDINGS:- The food and beverages mobile advertisements are still not that active and hence the targeted segment could not connect much with it. It was observed that the food and beverages sector advertised through online discount coupons and vouchers.

AUTOMOBILES
One-Sample Test Test Value = 3 95% Confidence Interval of the Difference t How 4 do you see the following category of mobile ads [Automobiles] -5.797 57 .000 -.759 -1.02 -.50 df Sig. (2-tailed) Mean Difference Lower Upper

The significant value is .000 which is less than .05. Hence the result is significant. Now we see that the mean difference is -.759 which is negative hence THE AUTOMOBILE adds are either rarely or never seen.

FINDINGS:- The result is significant and it shows that the mean is on the negative side which indicates that automobiles advertisements are rarely received by the sample surveyed. It was observed that automobile sector advertises mostly through print media and TVCs and through mobile advertisements.

FINANCIAL SERVICES

One-Sample Test Test Value = 3 95% Confidence Interval of the Difference t How 4 do you see the following category of mobile ads [Financial 3s] 2.278 57 .026 .379 .05 .71 df Sig. (2-tailed) Mean Difference Lower Upper

The significant value is .026 which is less than .05. Hence the result is significant. Now we see that the mean difference is .379 which is positive hence THE Financial Services adds are frequently seen by the sample taken. FINDING-: stock market or Investment tips through mobile subscription is very common these days and people have an inclination towards such advertisements..

REAL ESTATE
One-Sample Test Test Value = 3 95% Confidence Interval of the Difference t How 4 do you see the following category of mobile ads [Real Estate] 2.868 57 .006 .552 .17 .94 df Sig. (2-tailed) Mean Difference Lower Upper

The significant value is .006 which is less than .05. Hence the result is significant. Now we see that the mean difference is .552 which is positive hence THE Real Estate adds are frequently received by the sample taken.

Findings- The sample surveyed was of Delhi/NCR region , who receives a lot of upcoming property advertisements in NCR region and hence could very well connect with such advertisements..