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In a new, controversial push against smoking, the FDA will require graphic photos on cigarette packs
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By Gary Strauss USA TODAY Will graphic images of corpses, cancer-ridden lungs and a guy exhaling smoke through a tracheotomy hole in his neck stub out cigarette consumption? The Food and Drug Administration which has chosen nine such images to be placed prominently on cigarette packs sold in the USA after September 2012 hopes theyll provide ample shock value. In the most sweeping anti-tobacco effort since the surgeon generals warning became mandatory on cigarette packaging in 1965, the FDA said Tuesday it will begin requiring tobacco marketers to cover the top half of cigarette boxes and 20% of tobacco advertisements with nine bluntly graphic antismoking images. The goal: Slash consumption among the nations 43 million smokers and prevent millions more, especially teens, from ever starting. The FDA selected the grisly images, which include pictures of rotting teeth and gums, from 36 proposed last year. Cigarette marketers also will be required to place 1-800-QUIT-NOW numbers on new packaging. These labels are frank, honest and powerful depictions of the
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By Anne R. Carey and Paul Trap, USA TODAY A TODAY
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health risks of smoking, said Health and Human Services Secretary Kathleen Sebelius. With these warnings, every person who picks up a pack of cigarettes is going to know exactly what risk theyre taking. The images are the biggest change to cigarette warning labels since 1984, when the government began requiring that cigarette packs and tobacco ads carry several health warnings. Cigarette consumption has dropped from COVER about 42% of the pop- STORY ulation since the mid-1960s but has remained at about 21% since 2003, or about one in five adults, despite federal and state excise tax increases that have boosted prices to more than $5 a pack. Anti-smoking laws restrict or ban smoking in 35 states and 3,270 municipalities, according to the American Nonsmokers Rights Foundation, an advocacy group based in Berkeley, Calif. The government hopes to cut the percentage of smokers across the USA to 12% by 2020 and reduce the number of deaths tied to tobacco use, now at about 443,000 a year. The FDAs move which faces a See COVER STORY next page u
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