HR Recruitment Policy Bajaj Auto is an equal opportunity employer. Selection is based strictly on individual merit.

A large number of our recruits are fresh engineers and MBAs. Natural attritionis usually taken care of by promotions and horizontal movements within theorganization to provide career opportunities for our employees. Occasionally,specific skill-sets may warrant lateral recruitment. Entry level Recruitment Engineers: We recruit Engineering Graduates from reputed institutes from all over India.Bajaj Auto enjoys an excellent reputation with all National Institutes ofTechnology ( NITs) and is among the preferred employers for oncampusrecruitment. The selection process comprises a written test in technical,analytical and logical reasoning, group discussion and personal interview. Management Graduates: We recruit management graduates from reputed management institutes all overIndia. The selection procedure comprises a written test in analytical and logicalreasoning, group discussion and personal interview. All entry-level selections are made through on-campus recruitment only. After recruitment, new entrants undergo a thorough inductiontrainingprogrammes before their placement in the company. Departments are allocatedon the basis of the individual recruits aptitude and our requirements. Usually,after completing two years of service they are provided opportunities for job-rotation.

Work Culture Our work culture supports and enhances our brand. The Bajaj brand signifies excitement. Bajaj strives to inspire confidence through excitement engineering.The culture is built on core values of learning, innovation, perfection, speed and transparency. Facilitative leadership style helps in developing leaders at alllevels and establishes accountability.

Our Brand Values We live our brand by its values of Innovation, Perfection, and Speed.Bajaj will be distinctly ahead through excitement engineering.Innovation is how we create the future. It is a value that provokes us to reachbeyond the obvious in pursuit of that which exceeds the ordinary.Perfection is how we set new standards. It is a value that exhibits ourdetermination to excel by endeavoring to establish new benchmarks all the time.Speed is how we convey clear conviction. It is a value that keeps us sharplyresponsive, mirroring our commitment towards our goals and processes. Competency Building Bajaj Auto has a very flat organization structure with three management levels.Each level represents a specific role and hence needs relevant competencies.Competency building at Bajaj Auto is a combination of development for currentand future roles. We cater to these needs by using interventions like development centres, need-based training and job-rotation plans. We use different methods of impartingtraining like lectures, group-discussions, role-plays, seminars, outboundtraining, assignments and on-the-job tasks. Compensation Philosophy We strive to be amongst the top quartile in our compensation structure.Competence and performance are the key drivers of our compensation policy. Asignificant part of the compensation is in the form of variable pay linked to theindividuals and the organizations performance.

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Bike of the Year Bike of the Year 100cc Bike of the Year 150cc Bike of the Year 250cc Bike of the Year Technology of the Year Most Value for Money-Bike of the Year Motorcycle of the Year - Bike upto 250 cc

IMOTY ET NOW - ZigWheels ET NOW - ZigWheels ET NOW - ZigWheels ET NOW - ZigWheels ET NOW - ZigWheels ET NOW - ZigWheels NDTV Profit - Car & Bike

Bajaj Discover DTSSi Kawasaki Ninja Bajaj Discover And Pulsar Kawasaki Ninja Bajaj Discover Pulsar135LS Pulsar135LS Bajaj Discover Kawasaki Ninja Bajaj Auto Pulsar Bajaj Auto Bajaj Auto Bajaj Auto Bajaj Auto

Motorcycle of the Year - Bike upto 125 cc Two Wheeler of the Year Best Integrated Campaign - Two wheelers Bike of the Year Best StoryBoard Commercial Bike of the Year 2010 Viewer's Choice of the Year Best TV Commercial Bike of the Year 2010 Best Advertising Silver Effie for PulsarMania Ad Most Trusted Brands - Auto Two Wheeler Most Popular Two Wheelers Amongst Youth Chakan Plant - Super Platinum for Manufacturing Excellence Waluj Plant -Best-In-Class Manufacturing Leadership Award - 2Wheeler

NDTV Profit - Car & Bike NDTV Profit - Car & Bike NDTV Profit - Car & Bike CNBC - Overdrive CNBC - Overdrive UTV Bloomberg-AutoCar UTV Bloomberg-AutoCar Auto India BS Motoring Auto India Effie Brand Equity Global Youth Marketing Forum 2010 ET - Frost & Sullivan Stars of the Industry Group

Parent Company Category Sector Tagline/ Slogan USP STP

Bajaj Auto Motorcycles Two-wheeler Definitely Male, The Fastest Indian Powerful engine and good pickup

Segment

Young boys looking for fast sporty bikes for Indian roads Young boys in the age 18-30 middle class The No.1 Sports bike in India SWOT 1. Excellent brand name 2.High product quality 3.High performance, speed and pickup 1. Very low mileage 2. Very heavy thus preventing safety 3. High cost 1. Expansion in rural and tier-2 cities 2. Cost management thus reducing the price of the bike 3. Developmental changes thus reducing bike's weight 1. New entrants 2. Competitors

Target Group Positioning

Strength

Weakness

Opportunity

Threats

3. Low cost bikes Competition 1.Karizma 2.CBZ 3.FZ

Competitors

Parent Company Category Sector Tagline/ Slogan USP STP Segment

Bajaj Auto Motorcycles Two-wheeler Feel like God Indian cruiser bike

Boys who want to go for bike cruises Middle class boy of the age group 1830 For people who want to take control on the road

Target Group

Positioning

SWOT 1.Strong brand name 2.Excellent distribution 3.Good performance 4.Comfortable, safe, stylish 1.Comparitively smaller market for cruiser bikes 2.High price 1. Expansion in rural and tier-2 cities 2. Cost management thus reducing the price of the bike 3. Developmental changes thus reducing bike's weight 1. New entrants 2. Competitors 3. Low cost bikes Competition Competitors 1.Royal enfield

Strength

Weakness

Opportunity

Threats

I.

Sources of Funds 1. Shareholders Funds a) Share Capital 1 289.37 144.68 b) Reserves & Surplus 2 4,620.85 2,783.66 ________ 4,910.22 2,928.34 ________

2. Loan Funds a) Secured Loans 3 23.53 12.98 b) Unsecured Loans 4 301.62 1,325.60 ________ 325.15 1,338.58 3. Deferred Tax Adjustments [See note 13] a) Deferred Tax Liabilities 197.70 191.81 b) Deferred Tax Assets (167.99) (190.12) ________ 29.71 1.69 ________ ________ ________ ________

Total 5,265.08 4,268.61 ________ II. Application of Funds 1. Fixed Assets a) Gross Block 3,390.88 3,379.25
b) Less: Depreciation and write downs 1,912.45 1,899.66

________

________

________

c) Net Block 5 1,478.43 1,479.59

d) Capital Work in progress,expenditure to date 69.86 41.52

________
1,548.29 1,521.11 2. Technical Know-how 6 4.28

________

3. Investments 7 4,795.20 4,021.52

4. Current Assets, Loans and Advances 8 a) Inventories 547.28 446.21 b) Sundry Debtors 362.76 239.45 c) Cash and Bank Balances 556.49 101.41 d) Other Current Assets 216.42 139.36 e) Loans and Advances 1,189.64 657.40 ________ 2,872.59 1,583.83 ________ ________ ________

Less: Current Liabilities and Provisions 9 a) Liabilities 2,426.65 2,026.25 b) Provisions 1,528.63 831.60 ________ 3,955.28 2,857.85 ________ Net Current Assets ________ ________ (1,082.69) ________ (1,274.02) ________

Total 5,265.08 4,268.61 ________ ________