McDonald's Mission Statement "McDonald's vision is to be the world's best quick service restaurant experience.

Being the best means providing outstanding quality ,service, cleanliness, and value, so that we make every customer in every restaurant smile." Mc-Strategies International Growth Forward Integration-Distribution through Franchisees Backward Integration-Local Sourcing, Cold Chain, Suppliers Market penetration & Development- M c D e l i v e r y New Product Development-AlooTikki , Salad

STRENGTH: Brand Equity-World Wide 42% of US fast-food hamburger business Consistency of food Successful items: Fries, Happy meal, Aloo tikki, Egg McMuffin,Promotions Overseas market Balance sheet position QSCV Principle Customer satisfaction and Quality Assurance Training and Skill imparted Standardization Competitive Strategy (Aggressive) WEAKNESS: Declining market share Weak product development Quality and taste of products OPPORTUNITIES: International expansion Only serving 1% of the Worlds population Growing dining-out market THREATS: Mature/overstored industry Strength of completion More health-conscious consumers Fluctuation of foreign exchange rates,economies ADVERTISING The company makes significant use of Bill board and Signage, Sponsors, Sporting events ranging from little league to olympic games. It makes coolers and orange drinks with their Logo available for local events for all kinds. Television has always played a central role in the companys advertising strategy.

Focus more on electronic media Their ads talk about emotions, family ties and fun and all these have high legal appeal . They dont use print media.

CRM They have a feedback and suggestion form available at each outlet. For the techno savy customers they have a online Feedback form. All the upcoming product and related information are posted on their website www.McDonalds.com

MCDONALDS: SUPPLIERS Trikaya Agriculture Supplier of Iceberg Lettuce Vista Processed FoodsPvt. Ltd. Supplier of Chicken and Vegetable Dynamix Diary Supplier of Cheese. Amrit Food Supplier of long life UHT Milk and Milk Products for Frozen Desserts.

COMPETITORS Pizza Hut Dominos Subway Nirulas KFC

KFC
KFC Ad Campaign This is a campaign that is created for Kentucky Fried Chicken. The target audience was college students (20-25)who want something quick and good tasting. Realizing that the target audience was a younger demographic, I wanted to create an Ad campaign that was fun and had a sense of humour. When creating these Ads, they wanted to focus on KFCs 4 main pieces of chicken that they offer.