The All-New 2011 Jetta Presentation (Product Overview)

All-New Jetta: Product Overview
All-New Jetta
Sets New Standard In Its Class
Sophisticated style with class-up appeal Larger size for class-leading rear legroom and trunk space
Focus on features with high customer value

Full engine line-up Surprisingly priced starting around $16,000
Page 2 19.07.2010 VWoA Product Strategy
Jetta Has Broad Appeal But Considered Expensive
Broad Appeal Attracts customers across wide range of age groups Equally appeals to male and female
Strong Awareness But Considered Expensive

Customers have high household income
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19.07.2010
VWoA Product Strategy
All-New Jetta: Product Highlights
Sophisticated style Bigger (length +2.9 in), lighter and better fuel economy
Class-leading rear legroom (38.1 in) and trunk space (15.5 cu ft)
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19.07.2010
Available RNS 315 touchscreen navigation
Available keyless access with pushbutton start
Available Media Device Interface (MDI) with iPod connectivity
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19.07.2010
Standard six airbags, ABS, ESC, Intelligent Crash Response System
Standard power, heated mirrors with available integrated turn signal indicators
Standard one-touch auto up/down on all four power windows
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19.07.2010
All-New Jetta: Trim Lines and Complexity

MY10 Jetta S SE SEL All-New MY11 Jetta
S
SE SEL TDI 18 build combinations*
TDI
148 build combinations*
* Excludes color and emission combinations
Page 7 19.07.2010
All-New Jetta: Product Lineup

S SE SEL TDI
Standard Equipment
2.0L 115 hp / 125 lb-ft engine 15 steel wheels
MT $15,995
Six airbags, ABS, ESC, Intelligent Crash Response System

Air conditioning 4 speaker sound system with CD player and auxiliary input Power locks with remote keyless entry Power windows with one-touch auto up/down on all four windows Power heated exterior mirrors 60/40 split folding rear seat Carefree Maintenance
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Comparable Competitor: Honda Civic DX-VP

S SE SEL TDI
Standard Equipment
Jetta Advantages: ESC
MT $15,995
Civic DX-VP Advantages: 140 hp engine (vs. 115 hp)
MT $16,405
Power locks with remote keyless entry

One-touch auto up/down on all four windows Power heated exterior mirrors
128 lb-ft engine (vs. 125 lb-ft)
60/40 split folding rear seat

Class leading rear legroom & trunk space Carefree maintenance
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19.07.2010

S SE SEL TDI
SE w/ Convenience & Sunroof MT $18,195
Standard Equipment
Includes S equipment plus:
SE w/ Convenience
2.5L 170 hp / 177 lb-ft engine
16 steel wheels
V-Tex leatherette seating surfaces Cruise control Body color exterior mirrors with integrated turn indicators Floor mats Center console with storage box Rear center armrest with passthrough Illuminated vanity mirrors Chrome interior accents
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19.07.2010
Comparable Competitor: Honda Civic LX

S SE SEL TDI
Standard Equipment
Jetta Advantages: 170 hp engine (vs. 140 hp) ESC
SE w/ Convenience MT $18,195
Civic LX Advantages: Alarm system

V-Tex leatherette seating surfaces One-touch auto up/down on all four windows (vs. driver only) Heated exterior mirrors with turn indicators 60/40 split folding rear seat with passthrough
Class leading rear legroom & trunk space

Carefree maintenance
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19.07.2010

S SE SEL TDI
Standard Equipment
Includes SE equipment plus: 16 alloy wheels
SE w/ Convenience
Heated front seats and washer nozzles

Leather wrapped multifunction steering wheel, shift knob & brake handle Bluetooth Media Device Interface with iPod connectivity SIRIUS satellite radio with 3-month trial subscription 6 speaker sound system
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19.07.2010
Comparable Competitor: Honda Civic EX

S SE SEL TDI
Standard Equipment
Jetta Advantages: 170 hp engine (vs. 140 hp) ESC
SE w/ Convenience MT $19,545
Civic EX Advantages: Alarm system

V-Tex leatherette seating surfaces Heated front seats and washer nozzles Bluetooth, Sirius satellite radio Leather wrapped steering wheel One-touch auto up/down on all four windows (vs. driver only)
Sunroof
Heated exterior mirrors with turn indicators

Rear center passthrough Class leading rear legroom & trunk space
Page 13 19.07.2010 Carefree maintenance VWoA Product Strategy

S SE SEL TDI
Standard Equipment
Power tilt/sliding sunroof
SE w/ Convenience
Includes SE w/ Convenience equipment plus:
Premium VIII touchscreen radio with 6-disc CD changer and SD memory card reader
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19.07.2010
Comparable Competitor: Honda Civic EX-L

S SE SEL TDI
SE w/ Convenience & Sunroof AT $21,805
Standard Equipment
Jetta Advantages: 170 hp engine (vs. 140 hp)
SE w/ Convenience AT $21,895
Civic EX-L Advantages: Alarm system

Premium VIII touchscreen radio Bluetooth Sirius satellite radio One-touch auto up/down on all four windows (vs. driver only) Exterior mirrors with turn indicators Rear center passthrough
Leather seating surfaces (vs. V-Tex)
Class leading rear legroom & trunk space

Carefree maintenance

S SE SEL TDI
SEL w/ Sport Package MT $21,395
Standard Equipment
17 alloy wheels
SEL w/ Sunroof
Includes SE w/ Convenience equipment plus:
RNS 315 touchscreen navigation with SD memory card reader

Keyless access with push-button start Trip computer Driver seat lumbar adjustment Fog lights Chrome grille and window trim 4-wheel disc brakes
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19.07.2010

S SE SEL TDI
Standard Equipment
Includes SEL equipment plus: Power tilt/sliding sunroof
SEL w/ Sunroof
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19.07.2010
Comparable Competitor: Honda Civic EX-L w/ Navigation

S SE SEL TDI
SEL w/ Sport Package
Civic EX-L w/ Navigation Advantages: Alarm system
Standard Equipment
Jetta Advantages: 170 hp engine (vs. 140 hp)
SEL w/ Sunroof AT $23,395
AT $23,805

17 alloy wheels (vs. 16 alloys) Keyless access with push-button start Fog lights Driver seat lumbar adjustment One-touch auto up/down on all four windows (vs. driver only) Exterior mirrors with turn indicators
Leather seating surfaces (vs. V-Tex)
Rear center passthrough

Class leading rear legroom & trunk space Carefree maintenance

S SE SEL TDI
Standard Equipment
Sport suspension
SEL w/ Sunroof
Includes SEL w/ Sunroof equipment plus:
Sport bolstered comfort seats

Sport pedals and door sills
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19.07.2010

S SE SEL
TDI w/ Nav MT $22,995
TDI
Standard Equipment
Includes SE w/ Convenience & Sunroof equipment plus: 2.0L 140 hp / 236 lb-ft clean diesel engine
Trip computer
4-wheel disc brakes
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19.07.2010

S SE SEL
TDI w/ Nav MT $24,195
TDI
Standard Equipment
Includes TDI equipment plus:
RNS 315 touchscreen navigation with SD memory card reader
Keyless access with push-button start

Driver seat lumbar adjustment Fog lights Chrome grille and window trim
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19.07.2010
All-New Jetta: Colors
Candy White
Reflex Silver
White Gold
Toffee Brown
Platinum Gray
Tornado Red
Tempest Blue
Black Uni
New Jetta Colors
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19.07.2010
All-New Jetta Sets A New Standard In Its Class
Sophisticated style & class-up appeal
Spacious interior with class-leading rear legroom and trunk space
Full engine line-up Carefree Maintenance Surprising priced starting around $16,000
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19.07.2010

The All-New 2011 Jetta Presentation (Product Overview)

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The All-New 2011 Jetta Presentation (Product Overview)

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Verfügbare Formate

All-New Jetta: Product Overview

Focus on features with high customer value

Jetta Has Broad Appeal But Considered Expensive

Strong Awareness But Considered Expensive

VWoA Product Strategy

All-New Jetta: Product Highlights

VWoA Product Strategy

All-New Jetta: Product Highlights

Available RNS 315 touchscreen navigation

Available keyless access with pushbutton start

Available Media Device Interface (MDI) with iPod connectivity

VWoA Product Strategy

All-New Jetta: Product Highlights

Standard six airbags, ABS, ESC, Intelligent Crash Response System

Standard one-touch auto up/down on all four power windows

VWoA Product Strategy

All-New Jetta: Trim Lines and Complexity

All-New Jetta: Product Lineup

Six airbags, ABS, ESC, Intelligent Crash Response System

VWoA Product Strategy

Comparable Competitor: Honda Civic DX-VP

Civic DX-VP Advantages: 140 hp engine (vs. 115 hp)

Power locks with remote keyless entry

128 lb-ft engine (vs. 125 lb-ft)

60/40 split folding rear seat

VWoA Product Strategy

All-New Jetta: Product Lineup

2.5L 170 hp / 177 lb-ft engine

VWoA Product Strategy

Comparable Competitor: Honda Civic LX

Civic LX Advantages: Alarm system

177 lb-ft engine (vs. 128 lb-ft)

Class leading rear legroom & trunk space

VWoA Product Strategy

All-New Jetta: Product Lineup

Heated front seats and washer nozzles

VWoA Product Strategy

Comparable Competitor: Honda Civic EX

Civic EX Advantages: Alarm system

177 lb-ft engine (vs. 128 lb-ft)

Heated exterior mirrors with turn indicators

All-New Jetta: Product Lineup

Includes SE w/ Convenience equipment plus:

VWoA Product Strategy

Comparable Competitor: Honda Civic EX-L

Civic EX-L Advantages: Alarm system

177 lb-ft engine (vs. 128 lb-ft)

Leather seating surfaces (vs. V-Tex)

Class leading rear legroom & trunk space

All-New Jetta: Product Lineup

Includes SE w/ Convenience equipment plus:

RNS 315 touchscreen navigation with SD memory card reader

VWoA Product Strategy

All-New Jetta: Product Lineup

VWoA Product Strategy

Comparable Competitor: Honda Civic EX-L w/ Navigation

SEL w/ Sunroof AT $23,395

177 lb-ft engine (vs. 128 lb-ft)

Leather seating surfaces (vs. V-Tex)

Rear center passthrough

All-New Jetta: Product Lineup

Includes SEL w/ Sunroof equipment plus:

Sport bolstered comfort seats