EXECUTIVE SUMMARY

This Project is assigned to analyze the market share and the Brand Preference of Airlines and inquiring the perception of consumers. This survey reveals the market share, consumers preference, and the service features liked by the consumers. This report is based on the primary data collection and is all about the marketing information of Airline service industry.

SAMPLE SELECTION
After the questionnaire for the data collection is being prepared. Next step is to identify the universe for that the sample unit is to be chosen, as it is not possible to gather information from the entire universe. So here I selected the sample size of 10 consumers from the Noida region.

I met the people and asked about their preferences for selecting an Airline. From these questions I get the data about the consumers preference, what features people look for in an airline service. This questionnaire also gives the information of the market share of different Airlines.

SURVEY ON AIRLINE SERVICES

NAME

SEX

MALE

FEMALE

AGE

BELOW 18

19-39

40-60

ABOVE 60

1. DO YOU TRAVEL BY AIR ? YES NO

2. WHAT IS YOUR PURPOSE OF TRAVELLING MOSTLY ? BUSINESS PLEASURE/PERSONAL

3. HOW FREQUENTLY YOU TRAVEL BY AIR ? DAILY WEEKLY MONTHLY YEARLY

4. WHICH CLASS DO YOU TRAVEL IN MOSTLY ? ECONOMY BUSINESS

5. WHERE DO YOU TRAVEL TO THE MOST ? WITHIN INDIA (DOMESTIC) OUTSIDE INDIA (INTERNATIONAL)

6. DO YOU LIKE THE WAITING LOUNGE OF YOUR PREFERRED AIRLINE? YES NO

7. RATE THE FOLLOWING ON A SCALE OF 5, WHERE 5 BEING MOST PREFERRED AND 1 BEING LEAST PREFERRED ACCORDING TO YOU. DOMESTIC AIR INDIA SPICEJET KINGFISHER INDIGO AIR FRANCE GO AIR JET AIRWAYS AIR DECCAN BRITISH AIRWAYS AIR CHINA RATINGS (1-5) INTERNATIONAL QATAR AIRWAYS FLY EMIRATES LUFTHANSA RATINGS (1-10)

SURVEY ANALYSIS

1. DO YOU TRAVEL BY AIR ?

6 5 4 3 2 1 0 Series 1

YES

NO

60% of people like to travel by air. The main reason is that travelling time and comfort. While the other 40% prefer other mens of transport because of the past few incidents which they are afraid of.

2. WHAT IS YOUR PURPOSE OF TRAVELLING MOSTLY ?

PURPOSE

4 3.5 3 2.5 2 1.5 1 0.5 0 BUSINESS PLEASURE/PERSONAL PURPOSE

67% people travelling by air either use this service for personal trips aur pleasure trips. Around 33% of passangers are businessman travelling for business trip.

3. HOW FREQUENTLY YOU TRAVEL BY AIR ?

FREQUENCY

DAILY WEEKLY MONTHLY YEARLY

Most of the passangers travel by air on a year, and that too for personal trips. A few people use this service on weekly or monthly basis and most of them are on a Business trip.

4. WHICH CLASS DO YOU TRAVEL IN MOSTLY ?

ECONOMY CLASS BUSINESS CLASS

Maximun number of passanger travel by Economy class (83%). The ones who go by business class (17%) are businessmen, politicians or movie stars.

5. WHERE DO YOU TRAVEL TO THE MOST ?

DESTINATION
3 2.5 2 DESTINATION 1.5 1 0.5 0 DOMESTIC INTERNATIONAL

Almost same number of passangers board International flights as compared to the ones who board Domestic flights.

6. DO YOU LIKE THE WAITING LOUNGE OF YOUR PREFERRED AIRLINE?

YES NO

Majority of the passangers are satisfied by the waiting lounge of their preferred airlines. Only a few are not satisfied because of very high expectations.

EXECUTIVE SUMMARY

This Project is assigned to analyze the market share and the Brand Preference of Packaged drinking water and inquiring the perception of consumers. This survey reveals the market share, consumers preference, pricing and the product features liked by the consumers. This report is based on the primary data collection and is all about the marketing information of packaged drinking water. After analyzing the market and getting deep into it I find

Bisleri is a market leader and has largest market share but it is having tough competition with Kinley. Quality and availability are very important factors they can change the consumers preference. One should modify its product according to the need and wants of the customers so as to increase market share.

SAMPLE SELECTION
After the questionnaire for the data collection is being prepared. Next step is to identify the universe for that the sample unit is to be chosen, as it is not possible to gather information from the entire universe. So here I selected the sample size of 10 consumers from the Noida region.

I met the consumers and asked about their preferences for selecting a brand of packaged drinking water. From these questions I get the data about the consumers preference, what features customers like in the product. This questionnaire also gives the information of the market share of different brands present in the market.

SURVEY ON PACKAGED DRINKING WATER

NAME

SEX

MALE

FEMALE

AGE

BELOW 18

19-39

40-60

ABOVE 60

1. DO YOU DRINK PACKAGED DRINKING WATER ? YES NO

2. WHICH ALL BRANDS OF PACKAGED DRINKING WATER ARE YOU AWARE OF? BISLERI KINGFISHER KINLEY AQUAFINA QUA HIMALAYAN CATCH

OXYRICH

3. WHICH BRAND DO YOU PREFER THE MOST? BISLERI KINGFISHER KINLEY AQUAFINA QUA HIMALAYAN CATCH

OXYRICH

4. WHAT DO CONSIDER WHILE CHOSING A BRAND ? PURITY QUANTITY QUALITY PRICE BRAND TASTE

SEAL & PACKAGING

AVAILABILTY

5. HOW FREQUENTLY YOU PURCHASE/DRINK PACKAGED DRINKING WATER? DAILY FREQUENTLY OCCAISIONALLY RARELY

6. WHICH PACK SIZE DO YOU GENRALLY CONSUME ? 500 ML 1 LTR 2 LTR 5 LTR 20LTR

7. FROM WHERE DO YOU GENRALLY BUY PACKAGED DRINKING WATER? GENERAL STORE RESTAURANTS STREET VENDOR SUPERMARKET MALLS

SURVEY ANALYSIS
1. DO YOU DRINK PACKAGED DRINKING WATER ?

9 8 7 6 5 4 3 2 1 0 PREFERENCE
YES NO

80% people drink packaged drinking water.

20% do not prefer packaged water because they find it expensive.

2. WHICH ALL BRANDS OF PACKAGED DRINKING WATER ARE YOU AWARE OF?

BRAND AWARENESS
BISLERI KINLEY AQUAFINA HIMALAYAN KINGFISHER OXYRICH QUA CATCH

Bisleri is the most famous brand with 36%. Even today Packaged Drinking Water is referred to as Bisleri because of the brand awareness and because it ws the first brand in the market. Kinley and Catch are the emerging brands with 14% and 18% respectively. Other brands like Aquafina, Himalayan, Kingfisher, Oxyrich and Qua need to create more awareness for their brand.

3. WHICH BRAND DO YOU PREFER THE MOST?

BRAND PREFERENCE
BISLERI KINLEY AQUAFINA HIMALAYA KINGFISHER OXYRICH QUA CATCH

Bisleri is leader in the market of Packaged Drinking Water with 50% market share. Kinley is the second most preferred brand with 25% market share. Aquafina and Himalayan both have 12.5% market share each. They are capturing the market but at a very slow rate. Other brands like Kingfisher, Oxyrich, Qua and Catch are lagging behind as ther market share is almost negligible as compared to the other brands.

4. WHAT DO CONSIDER WHILE CHOSING A BRAND ?

FACTORS WHILE CHOSING A BRAND

8 7 6 5 4 3 2 1 0 FACTORS WHILE CHOSING A BRAND

A major percentage of consumers have Purity, Quality and Availabilty of the brand while chosing it. Next thing that comes in the mind of the consumers is the Taste, Brand Value and Seal & Packaging while making a decision. Only a few are concerned with the Price and the Quantity of Packaged Drinking Water while chosing it. Practically, the Availability of the brand is the major reason for it being chosen.

5. HOW FREQUENTLY YOU PURCHASE/DRINK PACKAGED DRINKING WATER?

FREQUENCY
3 2.5 2 1.5 1 0.5 0 DAILY FREQUENTLY OCCASIONALLY RARELY FREQUENCY

Almost 37.5% of the customers drink Packaged Drinking Water everyday mainly because of health reasons. Most of the consumers consume Packaged Drinking Water quite often. Around 12.5% of the consumers rarely consume Packaged Drinking Water because of the price factor.

6. WHICH PACK SIZE DO YOU GENRALLY CONSUME ?

SIZES

500 ML 1 LTR 2 LTR 5 LTR 20 LTR

Most of the consumers about 75% of Packaged Drinking Water prefer 1 Ltr. Bottles because its easy to carry and consume. A few of the consumers prefer the 2 Ltr bottle or the 20 Ltr pack. 500 ml packing is not preferred by ordinary consumer. They are mostly used in marriages, parties or conferences/meetings.

7. FROM WHERE DO YOU GENRALLY BUY PACKAGED DRINKING WATER?

GENERAL STORE STREET VENDOR MALLS RESTAURANT SUPER MARKET

Mostly the consumers prefer to buy Packaged Drinking Water from general stores or street vendors. Around 20% consume Packaged Drinking Water while dining in a restaurant or fast food centre. Only a few of the consumers prefer to buy Packaged Drinking Water from malls or supermarkets.