More information at: http://www.drinksector.com/basket.asp?idReport=174&basketAction=auto Why buy this report?

* The 2011 Brazil Beer Market Insights report is a high level market researc h report on the Brazil beer industry. * This 77-page report provides an excellent way of gaining an in-depth under standing of the dynamics and structure of the market. * The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distrib ution channels, market valuation and pricing. * Ideal for benchmarking total market vs retail audit and other data. * In-depth methodology provides consistent, reliable data which has been res earched and built from brand data upwards. * Data is compiled by an experienced on-the-ground industry analyst who conduc ts face-to-face interviews with key brewers, leading companies in allied industr ies, distributors and retailers. Description Comprising of textual analysis and data tables, this in-depth and exclusive coun try report from provides a comprehensive view of the industry structure includin g analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by local definition, price segment, alcoholic strengt h and type. Consumption volumes are provided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other inform ation includes market valuation/pricing data and new products are identified. Al l supported by market commentary. Key Information Included in this Report * Market background including legislation and taxation tables * Market update including current and emerging trends * Industry structure including leading brewers/importers * Brand analysis including new products activity in 2010 * Market segmentation data (mainstream, premium, super premium, discount; al coholic strength; local segmentation; beer type) * Domestic and imported brand volumes * Company volumes * Company profiles * Distribution channel analysis (on- vs off-premise) * Market valuation and pricing data, including beer consumption by price seg ment/distribution channel and selected consumer beer prices * Trade margin build-up model * Packaging trends including beer consumption by pack material, type, size, refillable vs non-refillable Available for immediate download in Acrobat pdf format. Table of contents Executive Summary Section 1 Market Context MARKET CONTEXT Market Environment The Consumer Palate All Commercial Beverages Legislation and Taxation

MARKET PARAMETER TABLES Table 1.1.1 Population Size and Growth, 1982-2012F Table 1.2 Economic Indicators, 2002-2012F LEGISLATION AND TAXATION TABLES Table 1.5.1 Taxation Base Table 1.5.3 Legal Controls on Beer Table 1.5.4 Tax Burden on Beer @5% Abv, 2010 Section 2 Market Background MARKET BACKGROUND BRIEFING Table Beer Definitions by Table Beer Definitions by Table Beer Definitions by Table Beer Definitions by Table Beer Definitions by Briefing Type Type Type Type Type Local Segmentation Standard Price Segmentation Alcoholic Strength Speciality Beer Local, National and International

Section 3 Market Update MARKET UPDATE Key Facts MARKET COMMENTARY Current and Emerging Trends Outlook Imports and Exports Segmentation BRANDS Top Ten Beer Brands, Volume, 2008-2010 Top Ten International Premium and Superpremium Beer Brands, Volume, 2008-2010 Licensed Brand Owners and Licensees Brand Analysis Private Label/Private Label Producers New Products Activity INDUSTRY STRUCTURE Chart Leading Brewers/Importer, 2010 Brewers PACKAGING Chart Beer Consumption by Pack Material/Type, 2010 Packaging Trends CHANNEL ANALYSIS Chart Beer Distribution by Channel, 2010 Chart Beer Consumption by Price Segment, 2010 Market Valuation and Pricing Table Beer Market Valuation (Local Currency), 2009-2011F Distribution Trends DISTRIBUTION AND PRICING TABLES Table 3.4.1 Outlet Universe for Beer, Number/% Share, 2006-2010 Table 3.5.1 Leading Retail Groups for Beer Number/% Share, 2006-2010 Table 3.8 Leading Importers and Distributors, 2010 Table 3.9 Trade Margin Build-Up Model, 2010 Table 3.10.1 Selected Consumer Beer Prices Off-Premise, 2009-2011 Table 3.10.2 Selected Consumer Beer Prices On-Premise, 2009-2011 BRAZIL BEER DATA TABLES Commercial Beverage Consumption Per Capita, Litres, 2000-2011F Commercial Beverage Consumption Per Capita, % Share, 2000-2011F Commercial Beverage Consumption Per Capita, Growth, 2000-2011F Commercial Beverage Consumption, Million Litres, 2000-2011F Alcoholic Beverage Consumption Per Capita Litres of Pure Alcohol (LPA) Per Capit a, 2000-2011F Beer Production/Trade/Consumption, Volume, 2000-2011F Beer Production/Trade/Consumption, Growth, 2000-2011F Consumption of FABs and Cider, 1999-2011F

Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer Beer

Foreign Trade By Country (Imports), 2007-2011F Foreign Trade By Country (Exports), 2007-2011F Market Valuation (Local Currency), 2009-2011F Consumption by Local Definition, 2007-2011F Consumption by Standard Price Segmentation, 2007-2011F Consumption by Alcoholic Strength, 2007-2011F Consumption by Type, 2007-2011F Consumption by Geographic Scope, 2007-2011F All Trademarks , 2006-2010 Brands by Local Definition, 2006-2010 Brands by Standard Price Segmentation, 2006-2010 Brands by Alcoholic Strength, 2006-2010 Brands by Type, 2006-2010 Imported Brands by Origin, 2006-2010 Trademark Owners, 2006-2010 Local Operators, 2006-2010 Leading Brewers/Importers, 2006-2010 Consumption by Pack Mix: RefillabilityType/Packl/Size, 2007-2011F Distribution: On vs Off-Premise, 2007-2011F

Section 4 Brewer Profiles BREWER PROFILES AMBEV Ownership/Shareholders Company History Strategic Information Other Beverage Interests Company Data Chart Companhia De Bebidas Production History, 000s HL, 2006-2010 Chart Breweries, Capacity, 000s HL Chart Companhia De Bebidas Full Brand List, ABV%, Pack Type Chart - Ambev Brand Volumes, 2006-2010 FEMSA Ownership/Shareholders Company History Strategic Information Company Data Chart - FEMSA (Femsa Cerveja Brazil) Production History, 000s HL, 2006-2010 Chart Breweries, Capacity, 000s HL Chart FEMSA (Femsa Cerveja Brazil) Full Brand List, ABV%, Pack Type Chart Femsa Brand Volumes, 2006-2010 CERVEJARIA PETROPOLIS Ownership/Shareholders Company History Strategic Information Company Data Chart Cervejaria Petropolis Production History, 000s HL, 2006-2010 Chart Breweries, Capacity, 000s HL Chart Cervejaria Petropolis Full Brand List, ABV%, Pack Type Chart Cervejaria Petropolis Brand Volumes, 2006-2010 SCHINCARIOL Ownership/Shareholders Company History Strategic Information Other Beverage Interests Company Data Chart Primo Schincariol De Cervejas Production History, 2006-2010 Chart Breweries, Capacity, 000s HL Chart Primo Schincariol De Cervejas Full Brand List, ABV%, Pack Type Chart Schincariol Brand Volumes, 2006-2010

SMALLER BREWERS (Company, Brands, 2009 Volume 000s HL, Comment) Cervejaria Belco Cervejaria Colorado Cervejaria Paraense INAB Methodology Beer Attributes Definitions Product Definitions Packaging Definitions Glossary Map More information at: http://www.drinksector.com/basket.asp?idReport=174&basketAction=auto