Company BackgroundIn 1973, the UK based multinational pharmaceutical company, ICI plc, established a subsidiary in Dhaka, known as ICI

Bangladesh Manufacturers Limited. In 1992, ICI plc divested its share to local management, and the company was renamed Advanced Chemical Industries (ACI) Limited. ACI formulates and markets a comprehensive range of more than 120 products covering all major therapeutic areas, which come in tablet, capsule, powder, liquid, cream, ointment, gel ,ophthalmic and injection forms. ACI also markets world-renowned branded pharmaceutical products like Diprivan, Fluothane, Nolvadex, Accolate, Meronem, Atarax, Humulin, Ceclor etc. from world-class multinational companies like ASTRAZENECA, UK; ELI LILLY, USA and UCB, BELGIUM in Bangladesh. ACI is actively engaged in introducing newer molecules and Novel Drug Delivery Systems (NDDS) to meet the needs of the future. ACI introduced the concept of quality management system by being the first company in Bangladesh to achieve ISO 9001 certification in 1995 and follows the policy of continuous improvement in all its operations. What was primarily a business in 1992 with a turnover of Tk.80 million with stagnant growth, the new management brought about fundamental changes in policies and has in year 2005 grown to over Tk. 3413.05 million in turnover through diversified business interest including personal care products, food products, animal health, agrochemicals and seeds in addition to gaining a strong position in business. Aligned with the concept that a pharmaceutical must ensure effective management of environment, ACI complies with standard environment management policy, thus adorned with EMS 14001 in 2000. ACI maintains a congenial and supportive relationship with the healthcare community of Bangladesh, with the belief that business excellence can only be achieved through pursuit of quality by understanding, accepting, meeting and exceeding customer expectations.

The management of ACI, a competent team of professionals, thus operates with a progressive attitude to provide effective solutions to satisfy the customers needs, through its products and services of uncompromising quality.

Address Of ACICompany Name: Advanced Chemical Industries Limited. Address: 245 Tejgaon Industrial Area, Dhaka-1208. Phone: 880 2 9885694, 880 2 9886029. Email: Web: info@aci-bd.com www.aci-bd.com

Basic InformationCompany Name: Advanced Chemical Industries Limited. Business Type: Manufacture, Distributor/Wholesaler, Other. Product/Service: Pharmaceutical Chemicals, Food Processing, Agribusiness, Consumer Goods. Brands: ACI. Number of Employees: Above 1000 People. Main Markets: Southeast Asia, Africa, Mid East. Total Annual Sales Volume: US$10 Million - US$50 Million Export Percentage: 1% - 10% Total Annual Purchase Volume: US$2.5 Million - US$5 Million Factory Size (Sq. meters): Above 100,000 square meters Factory Location: Dhaka QA/QC: In House Number of Production Lines: Above 10 Number of R&D Staff: 91 - 100 People
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Number of QC Staff: 71 - 80 People Contract Manufacturing: OEM Service Offered.

Company VisionTo realize the mission ACI will:

Endeavour to attain a position of leadership in each category of its businesses. Attain a high level of productivity in all its operations through effective and efficient use of resources, adoption of appropriate technology and alignment with our core competencies. Develop its employees by encouraging empowerment and rewarding innovation. Promote an environment for learning and personal growth of its employees. Provide products and services of high and consistent quality, ensuring value for money to its customers. Encourage and assist in the qualitative improvement of the services of its suppliers and distributors. Establish harmonious relationship with the community and promote greater environmental responsibility within its sphere of influence.

Company MissionACIs mission is to enrich the quality of life of people through responsible application of knowledge, skills and technology. ACI is committed to the pursuit of excellence through world-class products, innovative processes and empowered employees to provide the highest level of satisfaction to its customers.

Company Value

Quality Customer Focus Fairness Transparency Continuous Improvement

Product & Service3

 The Product Of ACI Is Given Below.

ACI Aerosol ACI Aerosol is one of the prestigious products of this country which has been enjoying the market leadership position since its marketing in 1967. ACI Aerosol is produced through a unique process of production and quality checking. The Formulation Factory of ACI Aerosol is situated in Rajabari, Gazipur. ACI Mosquito Coil.ACI Mosquito Coil is another product of the Home Care category products of ACI Consumer Brands. It is also produced in ACI Formulations. Aci Fresh Air FreshenerACI has another very attractive product in this Air Care category with Angelic Fresh Air Freshener. This is the first ever locally manufactured Air Freshener of this country whose fragrances has been seriously applauded by the users. SavlonACI has another very strong range of products in its Hygiene Product category. Savlon is almost an essential product in every home of this country. Savlon Liquid Antiseptic is the highest selling antiseptics. It is used in minor burn, cut and abrasion. Savlon Antiseptic CreamSavlon Antiseptic Cream is another range of products in Hygiene Product category. The product is basically another disinfectant for using only on skin surfaces. It also cleans the wound, soothes and heals the pain. Savlon liquid SoapSavlon liquid Soap is a powerful hand wash which not only kills bacteria but also moisturizes the skin. Vanish Toilet CleanerACI has introduced a high quality toilet cleaner for the disinfection and cleaning in the brand name of Vanish Toilet Cleaner. The product kills bacteria in the toilet, fragrances the surroundings and keeps the toilet sparkling. ACI Salt

ACI has recently launched a unique product for the first time in Bangladesh in its food items category, ACI Salt. ACI Salt was launched in 2005. The best in its kind, ACI Salt is vacuum evaporated, free flowing and rightly iodized. Vacuum

evaporation technique gives the product the utmost purity as it is free from all kinds of dirt. Pure Drinking WaterACI also has a very fine quality mineral water Pure Drinking Water. Pure drinking water can be found in 600 ml and 1500 ml PET bottle as well as in Jar for corporate use. Pure Spices Recently ACI release their new product that is Pure Spices Powder.

Services Of ACI is-

Scientific seminars-

ACI frequently arranges seminars and symposia covering a wide range of medical topics attended by members of health care community. The faculty of these programs usually consists of both reputed medical experts and experts from marketing team of ACI and its international principals.

Continuing medical education of physicians and surgeons-

ACI regularly arranges CME programs of both physicians and surgeons all over the country. These programs cover medical problems frequently faced by the practitioners, update their knowledge, and make them aware of the new therapies and medical technologies.

Clinical meetings-

ACI arranges clinical meetings, covering case related medical problem faced by the physician in their daily practice. Every meeting is being supported by audio-visual media.

Responding to doctors queries-

It is the most regularly performed task of the marketing team of ACI. The company has developed a postage paid business reply card attached to every literature in which the doctors usually send their queries. ACI tries to provide a comprehensive answer to the queries of the physicians covering all the details.
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Medical illustration and audiovisual aidsACI is ready to assist in preparing presentation packages including

computer slides, transparencies and printed text whenever medical experts wish to share their experiences and results of their research with the health care community.

Reprint services-

ACI provides the doctors with reprints of selected publications on topics that can assist the doctors in their professional practices.

Info Medicus-

ACI publishes quarterly medical news letter for the physicians with current medical information particularly emphasizing common diseases.

Quality PolicyACI's mission is to achieve business excellence through quality by understanding, accepting, meeting and exceeding customer expectations. ACI follows International Standards on Quality Management System to ensure consistent quality of products and services to achieve customer satisfaction. ACI also meets all national regulatory requirements relating to its current businesses and ensures that current Good Manufacturing Practices (CGMP) as recommended by World Health Organization is followed for its pharmaceutical operations. The management of ACI commits itself to quality as the prime consideration in all its business decisions. All employees of ACI must follow documented procedures to ensure compliance with quality standards. The pool of human resources of the company will be developed to their full potential and harnessed through regular training and their participation in seeking continuous improvement of work methods.

Business UnitesIn 2004, ACI Pharmaceuticals ranked 11th in the Bangladesh Pharmaceuticals Industry. It provides the market with a wide selection of drugs

across all major therapeutic classes, and also offers some specialty medicines. ACI Pharmaceutical represents AstraZeneca, Eli Lily and UCB in Bangladesh. ACI Crop Care and Public Health Division is holding the leadership position in the industry; Animal Health has experienced one of the highest growth rates in

this sector. ACI Agribusiness has partnerships with several international conglomerates including Ceva Santhe Animale, Invesa, UCB, Isagro Asia and Borregaard Taicang Chemicals Co. Ltd. ACI Consumer Brands is a leading Fast Moving Consumer Goods (FMCG) company in Bangladesh. In the liquid antiseptic and mosquito repellant categories, this division is a very strong market leader. Foreign partners represented in by this division include Godrej Consumer Products (for hair care and skin care products), Parle Group (for Parle G biscuits), Beiersdorf, Germany (for Nivea range of products) and Colgate Palmolive. ACI has formed joint ventures with leading FMCG and agribusiness players in the region. These are: Asian Consumer Care Private Limited: Joint venture of ACI and Redrock Limited, for distribution of various ranges of Dabur products in Bangladesh. ACI holds 50% stake in the venture.

Tetley ACI Bangladesh Limited: Joint venture of ACI and Tetley Group of United Kingdom for distribution of Tetley products in Bangladesh, with ACI having 50% shareholding.

Environment PolicyACI is committed to maintain the harmonious balance of our eco-system and therefore constantly seeks ways to manufacture and produce products in an eco-friendly manner so that the balance of nature remains undisturbed and the environment remains sustainable. In pursuit of this goal, ACI will Comply fully with all local and national environmental regulations. Conserve natural resources like water and energy for sustainable development, and adopt environmentally safe processes. Ensure appropriate treatment of all effluents prior to discharge, to prevent pollution or degradation of environment. Ensure appropriate communication and cooperate with internal and external interested parties on environmental issues.

Create awareness on environmental issues among our employees and suppliers. Adopt modern waste management technology.

MarketsDomestic market Being a developing country, the pharmaceutical market and at the samestime, the pharmaceutical industry of Bangladesh is growing. In this growing market, ACI has been able maintain its growth above the market growth through its innovative marketing strategies as well as products and services of uncompromising quality. ACI covers the health care community of whole Bangladesh based in both urban and rural markets, through its 18 strategically located depots. International market Many ACI products have crossed our national boundary and are being successfully exported to various countries in Asia (Srilanka,Yemen, Myanmar, Vietnam), the Middle East. The response of foreign consumers to our products has been encouraging.

Manufacture StandardsACI has three separate manufacturing plants in the outskirts of Dhaka. The Pharmaceuticals plant is located at Narayanganj; ACI Formulations has been setup at Gazipur and the Tetley factory has been built at Konabari. ACI Limited is the first company in Bangladesh to have attained the ISO 9001 certification for Quality Management System and ISO 14001 for Environmental Management System. The Trading subsidiary has also received ISO 9002 certificate. At our manufacturing facilities, we follow CGMP guidelines and standards recommended by World Health Organization (WHO) for pharmaceutical formulations.

Product Line & Product MixProduct LineACI have some product line, such as Home care products (ACI Aerosol and ACI Mosquito Coil), Hygienic products (Savlon, Savlon Antiseptic Cream, Savlon liquid Soap, Savlon Family Protection Soap ,Vanish Toilet Cleaner), Food products (ACI Salt, ACI Pure drinking water, Pure Spices ). Product Mix8

ACI group has got a whole range of different products to offer to consumers. Product mix of ACI is Home care products (ACI Mosquito Coil Green, ACI Super Coil and ACI Super Plus High Booster Coil), Hygenic products (Savlon, Savlon Antiseptic Cream, Savlon liquid Soap, Savlon Family Protection Soap).

ConclusionACI Consumer Products are now a world wide known able products brand. From the very beginning ACI has to face some problem but it always turnover its all problems and giving their best services. It was started with a low number of products but today it is running fast with more good products. For their service quality all types of consumers are highly satisfied. As a result we can found ACI anytime everywhere.