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Day One Experience

October 16, 2009
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P
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Forw
OUR PAT
THE NE
Working together
for a healthier world

OUR
COMMITMENTS
OUR PURPOSE
Advance wellness, prevention, treatments
and cures
Bring the best scientic minds together
to challenge the most feared diseases
of our time
Set the standard for quality, safety and
value of medicines
Use our global presence and scale to
make a difference in local communities
and the world around us
Promote curiosity, inclusion and a passion
for our work
Be a leading voice for improving everyones
ability to have reliable and affordable
health care
Maximize our nancial performance so we can
meet our commitments to all who rely on us

respect
for people
innovation
leadership collaboration
quality
community customer
focus
performance
integrity
Our Values
18 a
O
U
R

V
A
L
U
E
S
O
U
R

M
I
S
S
I
O
N
O
U
R

S
T
R
A
T
E
G
I
E
S
ward
TH
EXT STEP
Apply science and our global resources to improve
health and well-being at every stage of life
OUR STRATEGIES
OUR MISSION
customer
focus
respect
for people
performance community
collaboration quality innovation leadership integrity
OUR VALUES
Optimize the patent-protected portfolio
Find and capitalize on new opportunities
for established products
Grow in emerging markets
Grow our diversied businesses
Instill a culture of innovation and continuous
improvement
Contents
2 Our Path Forward: The Next Step Wallet Card
4 Business Unit and Divisional Information
6 Market-specic One Sheets
8 Our Path Forward: The Next Step Displays
10 Day One Online
11 Pzer Logo Evolution
12 Corporate Advertising Campaign
14 Digital Diary
16 Day One Coverage
17
16
Day One Coverage
200+ sites, 17 languages, 1 company
1
2
front cover
opening die-cut
translated into 17 languages
Our Path Forward: The Next Step Wallet Card
back cover
full inside spread
15
Digital Diary
leadership perspectives on their vision for the combined company
14 3
arabic chinese (mandarin) chinese (taiwan) french german greek
indonesian italian japanese korean portuguese (brazil) russian
spanish (LA) spanish (EU)
external
brochure
turkish urdu
is now a part of Pzer Inc. The merger of local Wyeth and Pfzer entities may be pending in various jurisdictions and is subject to completion of various local legal and regulatory obligations.
For more information about Pzer
visit Pzer.com Working together for a healthier world
Forward
OUR PATH
THE NEXT STEP
OUR PURPOSE
OUR VALUES
OUR MISSION
OUR COMMITMENTS
OUR STRATEGIES
4
customized for every colleague
Business Unit and Divisional
Information
13
WORKING TO FILL LIVES
WITH MORE YEARS AND
YEARS WITH MORE LIFE.
PFIZER ANDWYETHARE NOWONE,
WORKINGTOGETHER FOR A HEALTHIER WORLD.
Copyright 2009 Pfizer Inc. All rights reserved.
iiiinnnn hhhheeeeaaaalllltttthhhh ccccaaaarrrreeee....
aaannnddd cccooonnnssuuuummmeeeerrrr pppprrrooodddduuuccctttsss...
cancer anndd ppaainn..
WORKING TO FILL LIVES
WITH MORE YEARS AND
YEARS WITH MORE LIFE.
PFIZER ANDWYETHARE NOWONE,
WORKINGTOGETHER FOR A HEALTHIER WORLD.
Copyright 2009 Pfizer Inc. All rights reserved.
With a commitment to improve
health and well-being at every
stage of life, Pfizer and Wyeth are
joining together, creating one
of the most diversified companies
in health care.
The new Pfizer will be a leader in
human and animal health, primary
and specialty care, biologics and
pharmaceuticals, with a robust
portfolio of vaccines, nutritionals
and consumer products.
Most importantly, we will bring
together the worlds best scientific
minds to take on the worlds most
feared diseases, with a renewed
focus on areas that represent
significant unmet health needs,
such as Alzheimers, diabetes,
inflammation and immunology,
cancer and pain.
The path ahead will not be easy.
But by working together, we
can change the lives of more
people, in more powerful and
effective ways than ever before.
Learn more at pfizer.com
12
WORKING TO FILL LIVES
WITH MORE YEARS AND
YEARS WITH MORE LIFE.
PFIZER ANDWYETHARE NOWONE,
WORKINGTOGETHER FOR A HEALTHIER WORLD.
Copyright 2009 Pfizer Inc. All rights reserved.
With a commitment to improve
health and well-being at every
stage of life, Pfizer and Wyeth are
joining together, creating one
of the most diversified companies
in health care.
The new Pfizer will be a leader in
human and animal health, primary
and specialty care, biologics and
pharmaceuticals, with a robust
portfolio of vaccines, nutritionals
and consumer products.
Most importantly, we will bring
together the worlds best scientific
minds to take on the worlds most
feared diseases, with a renewed
focus on areas that represent
significant unmet health needs,
such as Alzheimers, diabetes,
inflammation and immunology,
cancer and pain.
The path ahead will not be easy.
But by working together, we
can change the lives of more
people, in more powerful and
effective ways than ever before. e.
Learn more at pfizer.com
WORKING TO FILL LIVES
WITH MORE YEARS AND
YEARS WITH MORE LIFE.
PFIZER ANDWYETHARE NOWONE,
WORKINGTOGETHER FOR A HEALTHIER WORLD.
With a commitment to improve
health and well-being at every
stage of life, Pfizer and Wyeth are
joining together, creating one
of the most diversified companies
in health care.
The new Pfizer will be a leader in
human and animal health, primary
and specialty care, biologics and
pharmaceuticals, with a robust
portfolio of vaccines, nutritionals
and consumer products.
Most importantly, we will bring
together the worlds best scientific
minds to take on the worlds most
feared diseases, with a renewed
focus on areas that represent
significant unmet health needs,
such as Alzheimers, diabetes,
inflammation and immunology,
cancer and pain.
The path ahead will not be easy.
But by working together, we
can change the lives of more
people, in more powerful and
effective ways than ever before.
Learn more at pfizer.com
Copyright 2009 Pfizer Inc. All rights reserved.
New Corporate Advertising Campaign
5
6
Market-specic One Sheets
11
1880 1948
1948 1950
1950 1990
1990 2009
Today
Evolved Logo
the new logo marks the rst time Pzer has changed its company symbol in 19 years
10
Our Path Forward Home
Communications Toolkit
Day One Online
PzerWorld
Pzer.com
7
Scheduling Meetings Between Outlook and GroupWise
Frequently Asked Questions & Best Practices
Introduction
On Day One, when Wyeth colleagues become part of Pzer, Pzer colleagues will continue to use Outlook and legacy
Wyeth colleagues will continue to use GroupWise for email and calendaring. Meeting invitations can be exchanged
between GroupWise and Outlook, but certain functionalities are different or do not work. This document explains
some of the differences and provides best practices for managing meetings when working between these two systems.
Important Differences Between Outlook and GroupWise Calendaring Systems
- Colendor free/busy ovolloblllty connot be vlewed ln the other" system
- Concelled meetlngs ore NO1 removed from the colendor of ottendees ln the other" system
- pdoted meetlngs result ln o dupllcote meetlng for users ln the other" system
- Pecurrlng meetlngs do not work correctly ond should not be scheduled wlth colleogues uslng the other" system
- If meetlng lnvltes ore forworded (or delegoted) to others, they wlll not recelve future chonges or updotes to the meetlng
- In CroupWlse, ottendee stotus lnformotlon for Outlook lnvltees wlll not be ovolloble.
- Conference rooms connot be vlewed or scheduled ln the other" system.
Schedule a Meeting
How will I know if invitees are available?
Colendors connot be vlewed ln the other" system, so there ls NO free/busy lnformotlon or seorchlng for lnvltees ln
the other" systems.
Best Practice: 1he meetlng orgonlzer should contoct o colleogue wlth occess to the other" system ond osk them to
perform o free/busy seorch to determlne ovolloblllty, or contoct the lnvltee dlrectly by phone or emoll to determlne
their availability.
How do I reserve a room?
For conference rooms that are booked through Outlook or GroupWise, schedulers cannot view the meeting rooms
colendor ln the other" system to determlne room ovolloblllty.
Best Practice: 1he meetlng orgonlzer should contoct o colleogue uslng the other" system ond osk them to reserve
the room at the desired location.
What happens when invitees accept/decline a meeting request?
An email response is sent to the meeting organizer.
- 1he Outlook meetlng orgonlzer wlll recelve on emoll meetlng ocknowledgement from the CroupWlse lnvltee
for Accepted" or Decllned" responses. 1hey wlll olso recelve on Accepted" meetlng ocknowledgement when
CroupWlse lnvltees respond 1entotlve".
- 1he CroupWlse meetlng orgonlzer wlll recelve on emoll from the Outlook lnvltee wlth the word Accepted",
Decllned" or 1entotlve" ln the subject llne.
How can I tell who is coming?
- Outlook meetlng orgonlzers con use the 1rocklng tob to see who ls comlng. Note. CroupWlse ottendees who
respond os 1entotlve" wlll show os Accepted".
- CroupWlse meetlng orgonlzers CANNO1 see stotus lnformotlon for Outlook lnvltees. In the meetlng Propertles'
wlndow only Pendlng" or 1ronsferred" ls dlsployed.
Best Practice: GroupWise meeting organizers should create a folder to store email responses from Outlook attendees.
Introduc
On Day O
Wyeth c
between
some of
Impor
- Cole
- Co
- p
- Pe
- If
- I
- C
Sc
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B
Its an in-depth, global and candid look at how Pzer seeks
to operate in a responsible way to address the expectations of
many different customers and stakeholders. The report covers
activities and data from the calendar years 2007 and 2008. Where
relevant, additional updates from 2009 are included. You can
access the report at www.pzer.com/crreport and order print copies
at http://paperchase.pzer.com.
WHAT IS THE
2009 CORPORATE
RESPONSIBILITY
REPORT?
Why is it Important?
We are living in a new era of responsibility
where how we do our work is just as important
as what we do. This report represents Pzers
ongoing commitment to apply our global
scale and expertise to make positive impacts
around the world. In this report, we address
the expectations of our customers and
stakeholders for responsible policies and
business practices in everything we do and
everywhere we operate.
What are Pzers Corporate
Responsibility Messages?
Pzer is proud to be at the forefront of
breakthrough solutions to societys most
pressing health issues and a leader in
corporate responsibility. We believe that good
corporate responsibility makes us a stronger,
more innovative partner in developing and
delivering needed health solutions. We
engage with stakeholders and align our
business activities to ensure that we respond
responsibly to the evolving needs of society
and contribute as a partner to the overall
health and wellness of the world.
KEY MESSAGES:
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achieve Pzers mission of Working together
for a healthier world.
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expertise to make positive impacts around
the world.
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the potential to make life changing impacts
on generations moving forward.
:HDUHFRPPLWWHGWRPRELOL]LQJRXUXQLTXH
competenciesknowledge, inuence and
resourcesaround the world to respond to
societys greatest health challenges.
How Does It Apply to Me?
Responsibility begins with you. You are a
fundamental part of helping Pzer create
a healthier world. You are also one of our
strongest voices in communicating the good
work were doing. Use this report to learn
how Pzer operates in a responsible and
sustainable way across our business and
share that message with others internally
and externally.
How Can I Use the Corporate
Responsibility Report?
DEMONSTRATE TO STAKEHOLDERS HOW
PFIZER IS WORKING ON ISSUES IMPORTANT
TO THEM
EXAMPLE: Educate and facilitate dialogue with
customers, doctors, patient advocacy groups,
investors, policymakers, healthcare payers
and others by discussing what Pzer has
recently done to better meet their needs in a
responsible and sustainable way.
LEARN MORE ABOUT PFIZER POSITIONS ON
KEY ISSUES AND LOOK UP INFORMATION
EXAMPLE: Use the information in the report to
learn about Pzers position on key issues such
as board governance, access to medicine and
the environment.
DISTRIBUTE THE REPORT AT CONFERENCES,
MEETINGS AND EVENTS
EXAMPLE: Expand stakeholders views of Pzer,
and your value to them, by providing copies of
the report or brochure at meetings.
LEARN MORE ABOUT WHAT PFIZER IS DOING
THAT IMPACTS YOUR COMMUNITY
EXAMPLE: Review the report to be prepared for
both social and professional engagements and
gatherings. Follow-up with the report or direct
stakeholders to Pzers corporate responsibility
website at www.pzer.com/responsibility.
.
gue uslng the other" systemond
equest?
etlng ocknowledgement fromthe CroupWlse lnvltee
celve on Accepted" meetlng ocknowledgement when
l fromthe Outlook lnvltee wlth the word Accepted",
to see who ls comlng. Note. CroupWlse ottendees who
lnformotlon for Outlook lnvltees. In the meetlng Propertles'
d.
reate a folder to store email responses from Outlook attendees.
Have a Technology Question?
Find the Answers in the
Integration FAQs at:
World.Pzer.com


Didnt nd what you need?
Legacy Pzer Colleagues:
Go to Help.Pzer.com
or call your local Pzer Service Desk
Legacy Wyeth Colleagues:
Go to InsideWyeth.com/helpdesk
or call your local Wyeth Help Desk
8
OUR
COMMITMENTS
OUR PURPOSE
OUR STRATEGIES
OUR MISSION
customer
focus
respect
for people
performance community
collaboration quality innovation leadership integrity
OUR VALUES
OUR VALU
ES
O
U
R
C
O
M
M
ITM
ENTS
OUR M
ISSIO
N
O
U
R
PU
RPOSE
O
U
R
S
T
R
A
T
E
G
I E
S
Advance wellness, prevention, treatments
and cures
Bring the best scientic minds together
to challenge the most feared diseases
of our time
Set the standard for quality, safety and
value of medicines
Use our global presence and scale to
make a difference in local communities
and the world around us
Promote curiosity, inclusion and a passion
for our work
Be a leading voice for improving everyones
ability to have reliable and affordable
health care
Maximize our nancial performance so we can
meet our commitments to all who rely on us

Optimize the patent-protected portfolio
Find and capitalize on new opportunities
for established products
Grow in emerging markets
Grow our diversied businesses
Instill a culture of innovation and continuous
improvement
Forward
OUR PATH
THE NEXT STEP
Working together
for a healthier world

Apply science and our global resources to improve

health and well-being at every stage of life
on-site displays provided high touch experience at over 200 sites globally
Welcome to Our Path Forward: The Next Step
9