July Stakeholders Meeting

Executive Directors Report September - 2011

The Goal !!!

Current Branson Demand

Approximately 8mm annual visitors

3

Hotel Room Comparison

Current Hotel Rooms for Peer Cities
140000 120000 100000 80000 60000 40000 20000 0

Source: Smith Travel Research, official area websites; Amusement Weekly Magazine

**Does not include condominium totals

Branson Demographics
Approximately 1 million people live within a 90-minute drive of Branson

Drive Time Zones To/From Branson

90 MINUTES

Population by Time Zone: 120,000 within 30 minutes

60 MINUTES

520,000 within 60 minutes

1 million within 90 minutes
30 MINUTES

Source: Branson Airport

Benefits to the community

Frontier, AirTran and the Airport have Contributed $75K to local charities in 2011 (cash, airline tickets and events at the airport) Ad equivalence generated for Branson = $2.1 million in 2010 and $500K so far in 2011, plus ad equivalence from Co-op program with the CVB. Local Travel Savings Low Fares to Most Major Cities!!!
$3.5 million (In 2010, 35K locals used the airport and saved conservatively $100)

Economic Benefits from 2010

$35 million visitor spending 973 jobs created

Budget - 2011
How are we doing compared to Budget???

Budget Performance
Available Seats Actual through July Actual + Projected for year 98.6% 95.9%

Enplanements Actual through July Actual + Projected for year 88.3% 86.5%

Revenues Actual through July Actual + Projected for year 92.1% 93.4%

Operating Expenses Actual through July Actual + Projected for year 86.0% 92.6%

Current Air Service

Air Service Development

AirTran and Frontier

Bransons two major airlines, AirTran and Frontier, make up the vast majority of the capacity and was up 72% in June 2011 as compared to June 2010

Branson Daily Seats by Carrier and Market

Inception through July 2011
600 550

72%

527

Total

500
450 400 350 300 250 200 150 100 215
FL ATL F9 DEN FL MDW F9 MKE FL BWI FL MKE
Jul09 Sep09 Nov09 Jan10 Mar10 May10 Jul10 Sep10 Nov10 Jan11 Mar11 May11

306

50
0
May09

FL MCO
Jul11

Source: APGDat internet based aviation data portal

11

AirTran Airways
AirTran continues to increase overall capacity at Branson adding service to three new destinations at the end of May 2011, namely to Houston, Chicago, and Baltimore

AirTran Daily Seats at Branson by Market

450 400 350 300 247 250 200 150 100 50 0
May09 Jul09 Sep09 Nov09 Jan10 Mar10 May10 Jul10 Sep10 Nov10 Jan11 Mar11 May11 Jul11

Inception through July 2011 57%

390
Total

215

FL ATL

FL HOU FL MDW FL BWI FL MCO

Source: APGDat internet based aviation data portal

12

Bransons Top 20 AirTran Cities over Atlanta

Source: APGDat internet based aviation data portal. 2010 visitation Data

13

Frontier Airlines
Frontier has increased to daily A319 service on Branson to Denver in Mid April 2011, thereby increasing total capacity to Denver by 140% from June 2010
Additionally, in 2011 Frontier has continued with Milwaukee service and started service in Austin, and Phoenix.

Branson Daily Seats Frontier to Denver

Inception through July 2011
140 130 120 110 100 90 80 70 60 50 40 57 70 73 76 69 71 57 42 42 140 137

140%

F9 increases service to daily on A319

61
45

20

56 F9 began BKGDEN with 4x/wk service on E90

30 20 Mar10 10
0
Source: APGDat internet based aviation data portal

Seasonal pulldowns Nov10 Jan11 Mar11 May11 Jul11

May10

Jul10

Sep10

14

Bransons top 10 Cities over Denver

Source: APGDat internet based aviation data portal

15

What Happens in 2012

Future Route Map

Enplanements - 2010
Yearly Total = 91,292
14,000 12,000

10,000

8,000

6,000

4,000

2,000

January February March April May AT June F9 BAE July Total August September October November December

Jan June = 30,690

July Dec = 60,602

2011 Enplanements by Month

Yearly Total = 124,703
18000 16000

14000

12000

10000

8000

6000

4000

2000

0 January February March April May June July August September October November December

Jan June = 37,870

July Dec = 86,833

1st and 2nd Quarter 2012 Enplanements

25000 20000

15000

10000

5000

0 January February March April May June

Jan June 62,871

PFP Estimates
December 2011 Payment (For Jan 2011 Jun 2011 Activity)
Estimated Deplanements 37,870 X 60% = 22,722 22,722 Visitors X $8.24 = $187,229

June 2012 Payment (For Jul 2011 Dec 2011 Activity)

Estimated Deplanements 86,833 X 67% = 58,178 58,178 Visitors X $8.24 = $479,387

December 2012 Payment (For Jan 2012 Jun 2012 Activity)

Estimated Deplanements 62,871 X 60% = 37,723 37,723 Visitors X $8.24 = $310,834

Air Service Projections

125,000