Anwesh Rath & Reed Floren Interview Transcription Anwesh: Hello friends.

Its Anwesh Rath here and I have a wonderful person and gre at marketer Reed Floren here. Now, most of you might have already known or heard his name. Hes one of the godfathers of JV giveaway events. Building lists is som ething which Reed Floren does and he makes all his money from lists. So what we pretty much know about that, that there are different techniques of doing it. An d were going to actually talk here. Its not a scripted conversation. Its more of a brainstorming session. And Reed and I figured that its going to be better because in having a scripted conversation actually limits the possibility of the knowle dge that we both are actually going to share. So, were going to just talk, were go ing to ask each other questions, and you know, youre here, youll get it all, you k now. We just raise the curtains and we hope this is going to be one of the best conversations you ever get to hear. So, Reed, youre here, lets welcome Reed. Reed: Thanks for having me. This is going to be a lot of fun. Lets get started he re. Lets kind of figure out, you know, how would you go about building your first list? You know, if you had to start all over, you had to go from scratch. And l ets say maybe you have a limited budget - maybe $100 or so - to get something goi ng and build your first business, and start making some money. What would you do ? Anwesh: Alright, so, great question Reed. In fact, I was going to be asking that question, and now you beat me there, (Laugh). Alright, I can actually go ahead and do that and its good, then. Were actually cutting to the chase and were just ge tting to the point. Really love that and people are going to love that. So, $100 , alright. We can do a ton of different things. Let me just share one or two ide as that I have in mind. So, lets say I wake up and I have no subscribers, you kno w, I just need to build a brand new list you know, for myself or for a client, a nd I just have $100, right? So lets hear what I would do. I would go ahead and ge t an auto responder account first. I mean, of course, thats one thing that I woul d do. Now, many people would say many gurus would say out there that you dont nee d a list to make money online. Now, people do that sometimes, but then its more o f a, you know, more of a hypocritical situation because most gurus have great li sts, and thats exactly how they make money, and they tell you that you dont need a list, right? So, its about your mindset. This is actually about how exactly you want to invest your money, how exactly you want to go from there. I would get au to responder and I would go with the best one. And theres a reason behind that, a s well. You can start with a cheap auto responder or free auto responder, but as you grow in the future, it becomes really difficult for you to actually take th e subscribers from your old auto responder and put them in the new one, and get the same number of clicks and stuff like that. So, you should go with the best o ne from the beginning. Its very cheap, its like you need to start with just $1. Ev en if you go for the best one that is Aweber right now, you just need to spend $ 1 for one month, and then you need to pay $19 per month. So, I would go with tha t, number one, and then giveaway events are something which I would actually go to. And theres a huge reason behind that. Number one reason is that you dont reall y need to pay anything to join any giveaway event. However, if you have a budget of $100, and thats very generous of you, Reed, because I was thinking you were g oing to tell me $20 or something, alright. So, $100 is a great start. I would go ahead and I would actually upgrade in a giveaway event and theres a reason behin d that as well, because I can go ahead and set up multiple gifts. I can have a s pecial offer in the back end. Now, this might sound like something very advanced to some of you guys out there, but dont worry about that because were going to br eak this down right now. So, building lists is nothing but actually going ahead and offering a free gift to the audience out there. We call it something We call it opt-in incentive you know, in marketers term. This is basically something like , you get their name and email address to build your list and in return, you giv e them a gift. And you might be thinking, From where do I get that gift?. Now, the

re are many membership sites you can actually join for free and get giveaway rig hts products like, you know, private label rights (PLR) stuff. And since you hav e a budget of $100 you can actually go ahead and spend like $20 or something to actually get a unique gift and buy a product. And you can actually set up your g ift in the giveaway event and you can actually start building a list from there. As you see, we havent even spent all the money yet. You know, its just like $1 an d you start your auto responder. Lets say $20 for the next month, so you cover li ke two months now, right? So you get like $20, you get an auto responder. Then y ou go ahead and you get a hosting account. Its very cheap, again, its like $5 per month. You get a domain name, which is very important to actually look professio nal when youre actually building a business. Because were actually talking about b uilding a business, okay? Were not talking about making a quick buck here and a q uick buck there, you know? Were talking about having an actual business. So, spen ding $10 for a domain name, which is actually a cost here because you can actual ly go ahead and grab domain names from NameCheap.com and many other resources fo r $7 or $8. And then you get $5 hosting, you get an auto responder, and you subm it the gift and most giveaway event hosts are really, very helpful, so if you ha ve no idea as to how to set up a gift, theyre actually going to show you. You jus t need to join the giveaway event and you need to start submitting a gift, and y ou can start building a list from there. And like I said, if you upgrade, thats a great stuff because if you upgrade, you can actually make money from the giveaw ay event. Now, most people dont know about that, and thats the reason why they dont even upgrade. Because if you upgrade in a giveaway event, you actually get an o ption to submit a paid offer. You know, you can actually put your own sales page right in the giveaway event and you can make money out of it. So, you can basic ally get back your investment, so you dont even have to spend that $100, you actu ally have to invest that. Im pretty sure youre going to get way more, and I can ev en say you can get ten times of that money back in one month if you just follow these very simple strategies. You know, you just need to join a giveaway event, upgrade, make sure you submit a good gift, have a special offer at the back end, and you can actually start building your list for less than $50 right there, ri ght? So, thats what I would do, Reed. Now, what exactly would you do if you just have $100 and you just need to build a list right now, you know? From zero. Reed: Well, I think thats very good, but we do have to clarify a little bit becau se there are a lot of giveaway events out there that really dont do very well. Th eyre not very big, theyre not very popular. So you need to go out and really seek out, you know, some of the bigger-name marketers that put on an event. You know, theres people like Jason James, and Stephanie Mulac, myself. There are a few oth ers that do really big giveaway events. Those are the ones that I would recommen d upgrading on. Theres a lot of events that Id probably stay away from. Is there a nyone that you can think of that would be a good person for people to look for g iveaways? Anwesh: Yeah, I mean I would say David Walker. Hes a great guy, he runs great giv eaway events. You know, Newtree brothers, and Stephanie Mulac, you already named her, so yeah, thats pretty much about it. The good thing about this, Reed, is yo u can actually go ahead and find a list of good giveaway events over the interne t. I mean, if you just look for that, Ive seen you, you know, laying out some gre at giveaway events on your blog if Im not wrong. Right, I mean the giveaway event s that you recommend and I also have a section right here in my blog where I rec ommend good giveaway events. Because its just about experience. I mean, you know, you and I have and we know what kind of giveaway events work out there. Like yo u said, some giveaway events we would really want to stay away from, right? So, yeah, there are lists out there, so like you said, a few names, yes, and guys, I also run giveaway events, alright, so you can join my events as well. (Laugh). Reed: Definitely, definitely. Anwesh: Yeah, thats pretty much about it, you know, for this one, this giveaway e

vent. So, yes, please, go ahead. Reed: You know, the other thing that I would really do is I would focus on solo ads. And solo ads allow you to pay someone upfront to email their list promoting your product or service. So, you might have something that youre giving away for free and they can send out an email to their list of, you know, maybe 10,000 su bscribers, and get you several hundred clicks to your website. Thats a great way to build your first email list. Its relatively inexpensive; Ive paid as little as $0.20 or so per unique visitor. So, you could get a lot of targeted visitors ver y quickly, a lot cheaper than youd spend on, say, Adwords or Facebook advertising or other traditional forms of advertising and you can get the results very fast . There are a lot of people out there who will sell solo ads for, you know, $50 or $100. Theres a lot of solo ads that sell for a lot more money, you know, Ive se en a lot of solo ads sell for $300 to $1,000. But there are some people that sel l much smaller packages to get you going, and Id recommend looking into those peo ple. Some of those people, I actually have listed on a website. Its SoloAdDirecto ry.com and you can find some of those people. If they dont list that they do smal ler solos, just shoot them an email and just say Hey, would you be able to do a s maller solo for $50 or so to a certain amount of people? and see if theyre willing to do that. Theres definitely people out there that would gladly send out a prom otion to something that they know they can make some quick money right away and get you a few hundred visitors very quickly and easily that day, as opposed to n ot making that sale at all. So I would definitely look into that because thats a very targeted way to build your list. Anwesh: Yeah, exactly, I mean you know, and the great part is that its going to b e within $100, right? Because you just said $50, yes, of course. You know its ver y much within our budget, right? $50, you grab a solo ad, you get targeted click s, you ge great quality traffic, you know. And of course, like you said, Faceboo k ads, Adwords, theyre like, traditional way of advertising and media buying, all those expensive stuff out there. So, its obviously better to actally look for a good internet marketer who has a reputable list out there. Approach them and get them to send out an offer that youve got and just pay them upfront. And that wou ld, again, be an investment, not spending money, rigth. So, awesome. Yeah, of co urse. And I was actually going to mention the same thing, SoloAdDirectory.com. G uys, go and visit that site because Reed has listed almost all of the reputable solo ad vendors out there who are actually selling solo ads. Thats one place you can go and find all the information about it, so thats a great resource. Reed, wo uld you like to tell me one thing? How would you go ahead and approach a markete r? Like you just said, you can go ahead and approach them directly. Now, lets say theyre selling big solo ads like $300 for 1,000 clicks and stuff like that. How would you approach them and say Hey, I have $50, or I only have $25. Would you like to help me? I mean, should you just go ahead and tell them this honestly upfront , or how do you go about that, you know? Because I know my way, and Im pretty sur e you have your own way, but we want to discuss this because many people just st op there. They feel the fear of rejection. This might sound very unnatural to so me of them out there, but many people, Im pretty sure in fact, I can guarantee m any people who are listening right now are actually able to relate to that. They might just think that Hey, $25 or $50 thats all I have with me. Now, this guy is s elling solo ads for 1,000 clicks for $300 and stuff, so would he just reject me?. So what would you do? How do you go about this? Reed: Well first off, many internet marketers that get into this have been in a similar situation. Theyve been broke, maybe didnt grow up with much money, they kn ow what its like to be worried about putting food on the table. So, most of them arent going to have any really bad feelings about you or wish you bad luck for no t having money because weve all been there. We all understand what its like. So, I would just go out there and I would contact them and say Hey, Im brand new to buy ing solos. Ive got $50 or $100 to spend on solos. Would you be able to sell me a smaller package of clicks?. Contact them and I would just, you know, maybe connec

t with them on Skype - you know, on their page, a lot of them list their Skype I D - and I would just explain that Hey, Ive got $50 or $100 whatever the amount is to investl. I would like to try solos on your list. Would you be able to sell me X amount of clicks? You could do whatever the amount of clicks that they typical ly do just to reduce the rate of what youll be spending. Thats a great way to get going and get started. Some people are going to say No way, I dont do smaller pack ages because theyre not worth their time. But, most of them are going to say Yeah, I would gladly help you out and do that and get that customer and get them to re alize how powerful my list is, so I could sell them again a much bigger package when they have the money,. Anwesh: Right, exactly. So youre talking about relationship building right here, right. I mean, the guy who does not really have, you know, that much money right now to invest, but you didnt know that hes serious because hes approaching you and he wants to buy. And the very fact that he wants to pay for traffic even when h e has a very limited budget, basically tells a lot about that marketer, right, R eed? I mean Reed: Right, it tells a lot because anyone thats willing to invest some money som e real money into their business as opposed to buying a one-click software or a get-rich type of product, is very serious. They might buy coaching from you down the road, they might buy a big ticket course of yours down the road, they might go to a seminar just to meet you, they might end up contacting you, asking Hey, do you have an affiliate link for this? Im interested in buying from you.. Because theyre obviously attracted to you in some way and they respect you enough that t hey are on your list and they want to pay you money upfront for you to endorse s omething of theirs. That really says a lot about them and those are the people t hat you can easily convert into customers for other things. You know, I manage a small list of a couple hundred people that buy and sell solos, so I kind of kno w when I send an email out to those guys, many of them are actually going to buy something. So I can just test out a segment on them and its almost like a buyers list. Even though they havent technically bought a product of mine, they are int erested in spending a lot of money on advertising, so they have money to blow an d they want to learn new techniques and strategies. So I know for a fact that th ose people are some of the best customers youll get. Anwesh: Right, I mean, you know. Because again, its all about relationship buildi ng. Instead of just doing email marketing like many people would say, I prefer c alling it relationship marketing. What would you say? I mean, you know, relationsh ip building. Because youre building a relationship with your list and they listen to you. Isnt that what you look for? People might have a list of 10,000 people a nd get various amounts of clicks. Many marketers just look at sending out an ema il. They just look at it as they just want to get clicks. Now, you know, that mak es me sick sometimes, to be really honest with you, because you dont really want to treat your list like that. You just dont want to generate clicks from them. Wh en they sign up to you list, for your newsletter or the free gift that youre offe ring, they expect something from you. They expect some valuable information that might come down the road. Thats exactly where the actual money is, right, becau se when they start trusting you, they will obviously go ahead and read your emai ls and read all the recommendations - whatever youre recommending they will actua lly go and buy them, you know. So, yes of course, relationship building, awesome stuff there. Reed: Maybe we should cover that a little bit on what they should give out, beca use a lot of people would gladly just give out like, a five or ten page report o r a five day e-course, and that doesnt really cut it anymore, in my opinion. I fe el that if you give out something that you could otherwise sell, maybe some sort of videos or an interview that really impacts the listener and helps them do so mething, or maybe some software - something that you would otherwise sell in som e other marketplace. Thats going to make you stand out and more people are going

to stay on your list and trust your recommendations because youre building some s ort of reciprocity with them. Theyre like Oh wow, I got this thing] that I wouldve otherwise spent $50 or $100 on, and Im getting it for free.. Anwesh: Right, exactly. And I would like to ask something here, like exactly, I t otally agree to that, and when you do that, theres a process behind that as well, Reed. Now, they know that theres a product which is being sold out there for, li ke $27, and if you offer the product for free to them, then of course theyll be v ery happy, they know that its being sold out there for $27, and they know they ju st saved $27. In fact, they will start feeling that, Now, this guy is giving me s omething for free and this is not junk. This is something which is actually bein g sold out there. So, if I received an email from this guy, and if hes trying to sell me something or if hes trying to recommend or if hes trying to actually promo te something, even for like $7, or you know, the product could be a very small ti cket product like $5 or $10 or $20 or whatever. Theyll be feeling in the subconsc ious that Wow, $27 out there, and actually free from this guy. So, $7 product whi ch youre promoting is actually - and it should actually be a $70 or $100 product, you know? I mean, it should be of great value. Thats the only reason why hes even selling it.. Theyll look at you as a leader. Now, if you really show the desperat ion of making a ton of money right from them, thats not really going to make a ve ry good impression. What do you say about that? I mean, you just show them that you want to make money out of them. Is that a good way to go about that? Im prett y sure not, right? Reed: It all depends. I mean, theres definitely lists out there where people have basically just signed up for something and theres no one-time-offer at all. Ther es just a download page where you can downnload stuff and you build a relationshi p that way. And thats great, it works very well especially if youre doing a produc t launch, and youre doing kind of a pre-launch where youre giving away some conten t. Maybe you have it on a blog, or create, like, a squeeze page, and maybe youre giving out a product on How to make money on Facebook, but maybe youll have a one time offer for how to rank your website on the search engines. That doesnt reall y work. If youre going to sell something or if youre going to give away something on how to use social media to make money, you should upsell another product on h ow to use Facebook to do XYZ, you know, maybe how to get massive Fanpages built and get a lot of fans that want to get your updates and buy products from you. T hat can be a great thing to upsell them up. Anwesh: Yeah, thats a great thing. You know, the relation between the product your e offering in the front end and the back end, they should be related, you know. Because theres no point in giving something away for free about Facebook and then try to sell something which has nothing to do with social media at all. Now, ye ah, like you said, Fanpage relates to Facebook but I think - its my personal opin ion of course - that if youre trying to sell something about Facebook and as an u psell youre offering something related to social media, even if its not exactly Fa cebook or Fanpage, that has something to do with social media, advertising or so mething related to the product that youre offering on the front end, that should also work, right, Reed? Reed: Oh yeah. It could be, you know, how you got Facebook ads for, you know, a penny a click or how you build relationships on Facebook to promote your product s. You know, it could be anything like that. It could be how to use Google Plus. Any of those types of things would do well in that kind of funnel. We should pr obably break down on product funnel too for people in case theyve never heard tha t term before. Im going to take a pyramid and I flip it upside down. And you cou ld tell that the base of the pyramid is now at the top and thats the biggest part . And thats where you get people in for free. So most of your people are going to sign up for something for free. And then you know, go a little bit down on the pyramid, you can see its a little bit smaller and thats where your front end produ ct will be. You know, maybe its going to be a $7 report or maybe its going to be a

$37 video or something thats going to help them get started, but its a low price point that most people, you know, they really dont have to sacrifice much to buy that. It might be an hour or two or few hours of work at their job to be able to afford that piece of information. So most people will make a buying decision on that pretty easily. Then, you know, the next step down the inverted pyramid wou ld be a, you know, maybe some software or a collection of interviews and techniq ues from, you know, big or well-known experts and that might be somewhere betwee n, say, $47 and $97. And thats a nice way to, you know, get a lot more money out of people. And then a little bit further down, you might offer something between $97 and $497 and a lot of marketers will just stop right there. You know, that might be a home study course or might be, you know, some software that you have developed and things like that. But, you know, I want you to think bigger and th is wont always work in every market but theres definitely people out there that ca n spend a lot more money. Those people that want to get coaching, they want to g o to seminars, they want to, you know, one-on-one help. You know, Ive sold produc ts you know, most of my things that I create are between $1,000 and $5,000. So th ats kind of the price points that I like work with. So, you know, for me, theyve b een home study courses, theyve been one-on-one instructions, theyve been group thi ngs, theyve been, you know, seminar or workshop type things that Ive been at. Stuf f like that tends to sell really well once youve established yourself as a name a nd an expert on a certain topic. And you know, thats where you make a lot of mone y. You dont need to make a lot of sales that way to have a real nice income very quickly and easily. So thats the ultimate goal. Its figuring out what you could of fer to those people that would be worth at least 10 times that price, so if youre selling something thats youre selling for $5,000, it should easily be worth $50,0 00 to them. So thats like setting up their business for them and getting it going . You know, a lot of people will go, you know, That would save me $50,000 of time and effort of learning how to do it. I would gladly pay Reed $5,000 for him to do it. Anwesh: Exactly. Reed: So thats what you want to focus on. You want to figure out how you can get to that point in the fastest way possible. And the best way to do that is establ ish yourself as an expert, you know, work that product funnel and figure out wha t your customers want and need by surveying them all the time and then offering those things that of higher prices and, you know, getting the right affiliates a nd partners and your own list and marketing to them to get them to buy those pro ducts. Theres a lot of people out there that spend a fortune on internet marketing. You know, Ive met lots of customers of mine that, you know, that spend six figures a year learning this. You know, theyre like retired doctors and lawyers and profess ionals and they really want to learn this and have a stable income in the future and you know, they have a lot of money to blow and they want to invest in this. So, you know, find a way to benefit those people and you can make a lot of mone y very quickly. Anwesh: Great. Yup, exactly. Now, I would like to ask you a question here, Reed. Id like to know how you built your first 1,000 subscribers? And Im pretty sure th is is going to help most of the people who are listening to this, you know, conv ersation right now. Yes, I really want to know that, right. I want to know how e xactly you went ahead and got your first 1,000 subscribers in your auto responde r. Reed: Sure. Well, its kind of a slightly funny story. Ive done a giveaway event wi th someone else and Ive really seen the potential of what a giveaway can do. We h ad around 50,000 people signed up and we have around 1,000 JV partners. And this was one of the first giveaways that ever happened. It was way back in 2005 when this happened.

Anwesh: Wow. Reed: And I was like, wow, that worked really well. So I was doing other things and had some success with other stuff and I went back to it about a year later. I was like, you know, I should do one of these. So I contacted 10 other guys tha t I know did well in the other event and I asked them if theyd like to participat e in doing a giveaway with me. And they all said yes and within a week, I had bu ilt a list of about 3,500 people or so. Anwesh: Wow. Reed: I started from scratch, I didnt have any subscribers on my list, I didnt hav e other partners promote. I didnt even have a giveaway script to use to promote t his because those werent really out at the time. So I just kind of put something together. I think I actually used Butterfly Marketing, I think to use it, I just kind of modified it a little bit and made a real basic thing. I mean, I kind of just used a regular squeeze page, I guess, but I wanted to have some sort of an affiliate program to give them some commissions. But I had those 10 guys promot e me and 3,500 people signed up within a week and I started making sales right a way. I made one-time-offer sales immediately and I started promoting other peopl es products. And one of my best promotions immediately on that, was Id actually got ten a home study course to review. Some of them had given me a pre-release copy because Ive already developed a name as a broker in JV deals at that time and he wanted me to get some JVs for him and I was like, Okay, Ill look at it. And I looked at it and I was like, Oh, this is pretty good. So I made a kind of a Frank Kern s tyle video where Im sitting down at a desk and Im talking to the camera and Im show ing, you know, what people are going to get and it kind of feels like a lot of t he videos he does. And it was probably about 30 minutes or something because I r eally broke down what was in this product and I started making sales on that and then I started getting prizes or things from selling that way and I made some o ther videos promoting other peoples products. And I think in my first month of do ing list building, I made somewhere between $5,000 and $10,000 from a small list of 3,500 people. I didnt really know what I was doing but it was all about, you know, taking the time and effort to really care about what my customers want and do stuff to stand out. And at that point in time, making videos really stood ou t because it was back in 2006 or so. So people were like, Wow, a video from this guy and thats cool. And so people will just open that up and really just pay atten tion and buy. So thats how I initially got started with list building. Anwesh: Great. Now, would you consider yourself to be very lucky at this? Becaus e you know we both know - I mean this does not really happen to everyone out the re, right? So what would you say? I mean, lets say we have this guy and he doesnt even know about Butterfly Marketing. Its expensive for beginners, right? So you r un the giveaway and of course, the most popular giveaway script out there right now was not there at that time, you know, back then so you used Butterfly Market ing. So, what would you say, I mean, how would you actually suggest what would yo u actually tell the listeners right now? I mean, what kind of tips would you lik e to give them? I mean, lets say, someone asked you, I want to build a list of 1,0 00 subscribers in, lets say, one month. And I know it sounds like the things which we discussed in the past that is, you know, the $100 thing, you know. How did y ou build your list from scratch, you know, if you just have $100 right now? I wo uld say, I would just like to know what exactly are your views? I mean, how exac tly you will go about that right now? I mean, you know, lets say, if someone come s and tells you - 1,000 subscribers, one month - Reed can you help me? Reed: Sure. I think a lot of people should come up with some ways of making the mselves unique and beneficial and realize that JV partners are really the answer to this problem, because unless you have a ton of money to spend on advertising , youre going to need JV partners to make this happen.

Anwesh: Yeah. This is exactly what I was wanting to get from you. So youre saying , if they dont have money, you know, even if youre not very lucky, even if you dont really have a Butterfly Marketing script, its about the people you know out ther e. Its about networking. Its about JV partners. Its about how you approach them, ho w you get them to work with you and it all depends on that. Isnt that what exactl y you want to say? Reed: I wouldnt be in business without JV partners. Anwesh: Wow. That says it all. I mean, thats exactly what the media is, right? I mean, JV partners. And if you dont have JV partners, it is nothing. I mean, there is no business without JV partners. Exactly. Now, some people get a little skep tical about having JV partners because in offline world, they might be doing som e kind of business and, you know, we all know how offline world business is all about. You know, you have people, you have vultures out there, you know, who are just waiting to rip you off, right? I mean, you have a partner in offline busin ess and in one or two years, you figured that, you know, you just lost thousands and thousands of dollars to him because he was a dishonest guy. So that is some thing, and now, we are programmed from birth, I would say, and you know, weve bee n told and told that Hey, dont trust people. You know, I mean thats something which is very common in all cultures, right? I mean, you just go there, youre from your family from and this offer you get, I mean its not like someone is trying to brai nwash you in a negative way or something. They just care for you, you know, your family, your friends. The say, Hey, you know what, Reed, watch out, you know, do nt go for partners. You know, do something on your own. Dont believe that guy. Dont rely on them. So what would you say about that? I mean, how would you go about t hat? Reed: Its a very sad fact of life. Thats the mindset of everyone. Everyone is afra id of partners. Theres nothing that has accelerated success factors for me than u sing JV partners. Ive been burnt a few times but of the, you know, thousands of p eople Ive talked to for doing different types of partnerships in different things that Ive worked on, only a handful of them have ever done anything wrong on me. So I would go out there and do that, because if you cant trust people, business r eally isnt for you. You know, you should go out there and, you know, slave away o n a factory job or something where you dont really have to talk to other people. You need to go out there and yeah, theres going to be BS artists out there. Theres going to be people that scam you and crooks. But just kind of pay attention to i t. Do some due diligence, ask around about people, do a Google search about some one, add them on Facebook, youll see the stuff they post, you know, if theyre talk ing about always partying all the time and they dont seem like they live a life w ith responsibilities, well they might not be someone you want to partner with. Y ou know, theyre always putting down on other people, thats probably not someone yo u want to associate with. Youll want to associate with people that are positive, they think big and they get stuff done. And thats going to make it successful. Anwesh: Great. Wow. Now, all right. Now we talk about this, you know, $100 budge t stuff. Now, I would like to ask you this. Now, lets say you dont have anything t o spend for a solo ad, not even $50, right. And you dont have a list so you canno t go ahead and do ad swap, right. So how would you go about that? I mean, what w ould you say, a big list, you know, someone who was actually doing very well out there in email marketing or internet marketing in general. What would be your a pproach? What would you do? How would you approach that? Reed: Well, first of all, if someone is listening and theyre that broke, you know , I would recommend selling some of your stuff on eBay or Craigslist or offering some sort of service. You know, maybe you can do some handyman work or try to f ind a second job because really, its going to be very tough for you to start a bu siness and focus on putting food on the table if you cant afford that because the

res going to be other expenses, theres going to be pitfalls and puddles on the roa d on your way to success. I have many kinds of problems every single day in my b usiness. Ive been in business since 1999. So, you know, theres definitely time whe n Im like, Oh man, I should quit this and do something else. And you have to realiz e that you need to just stick with it. You know, but that being said, you know, one of the best things to do would be to find some ad swap people. And I think y ou might have mentioned this earlier, you know, maybe offering people 100% commi ssions for promoting something of yours if you dont have a list and that can get you started with your first list. Thats a great way of getting something going an d you could always return the favor by, you know, if they promote you one day, y ou could promote them the next with your new list of people. And thats a great wa y of getting a business started and off the ground but, you know if someone is t hat broke that they cant, you know, risk $50 or $100, they really should think tw ice about starting an internet business. Anwesh: All right. Okay. Yeah, of course. I mean, you know, you need to be serio us, is what I would say because if you feel really serious about this business, you will find a way to get a few hundred bucks, right. So yup, thats exactly what I was thinking. Now, if you have a list of just 200 subscribers, is there a way you can go and approach someone, a marketer who has a list of 10,000 subscriber s and tell them or rather, request them, to actually send out your ad, you know, to their entire list instead of sending out to just a segment? Now, you have 20 0 subscribers, right. And, okay, and here you have some money, you know, its not like youre totally broke, you have like $100, all right. Lets say you have a littl e more than that. And you just have 200 subscribers and you dont really want to b uy a solo ad and, you know, you approach a big list or who has a list - an avera ge list like 10,000 or 15,000 or 30,000 subscribers - you know, is there a way y ou can do that? I mean, I have my way but Im asking you and now I will give you m y take on that later. (Laugh). After you. Reed: I mean, its possible. Its going to be unlikely for a lot of people but, you know, if you can do something else to create value, you know, maybe youre really good with graphics or youre good with sales copy, something that you can offer to assist people with. Maybe you like doing customer support. A lot of marketers h ate doing that. If you can do something for them, there are definitely people ou t there that are willing to, you know, kind of return the favor and promote you. But out of curiosity, what would you do? Anwesh: All right. Now, what would I do is this. Like you said, fine, you can of fer some services like graphics and all you said, but what I would do personally is I would do this. I would actually go ahead and approach someone and ask them to send out my offer to their entire list and I would have a back end offer whe re I would actually offer them 100% commission. So its like I have a subscriber b ase of 200 people and I approach you and you have a subscriber base of 15,000 su bscribers, and I want you to send out my ad to your entire list. Now, what I wou ld say what I would offer you is, Reed, could you please send out my offer to your subscribers? And I have a back end offer of $10, which is actually converting, and Im going to give you 100% commission to the back end and I would send out you r offer to my list as well. So would you say Yes to that? I mean, if thats an offer which I gave you, would you say Yes to that? Lets hear from you so that other peopl e would, you know, know or understand that it works or it does not work. Lets say I made this proposal right now and, Hey, Reed. I have 200 subscribers and I have a great offer at the back end which is converting well. Its a $10 product. And I want you to send out my offer to your list and youre going to get 100% commissio n on the back end. Would you send out an email for me? Reed: For some things I would, I mean, it really depends on, you know, if we hav e any prior relationship. It depends on, you know, how your sales copy looks, ho w the product looks, if you have any conversion data that you can give me, those types of things. Thats going to help to make you stand out. Also, you know, if w

eve ever met in person. If we met at a seminar, Im more likely to help that person out. So, yeah. I mean, that can happen I guess. You know, we had some of the thi s kind of similar, someone went to me and he was offering like 250% on the front end and then like, 50% on the back end, so its like $1 product and then you got like, $2.50 for every sale of that product. And then he had like an upsell for m aybe $17 and you got 50% of that. And then he paid out like, 30 days later. Anwesh: Great. Reed: So, Im in for that. I mean, that was pretty cool. You know, its easy to make these sales. Anwesh: Right. Yeah, of course. I mean, this is the great thing that count and Iv e never thought of that thing. 250% commission on the front end and then 50% on then back end. Its a great thing, you know. So, yes of course. So I think its all breaking down to one thing and thats about networking again, right. So like y ou said, we wont survive without JV partners. Great, you know. Its pretty much of getting highlighted again and again, right. Now, heres a challenge question for y ou, Reed. All right. What if you wake up tomorrow morning and see that your auto responder shut you down? You know, you dont have your list. You dont have access to your list at all. Now you know that youve not done something wrong and you kno w, and youll get back your list, youll get back your account for, like one or two days or whatever. But you know, disasters happen, right. I mean, what would you do that day? Would you actually do something or would you just wait until your a uto responder is up, you know, it could take two days or one week or, you never know, one month. What would you do? Reed: Call my attorney. (Laugh). Anwesh: (Laugh). Reed: I mean, in all seriousness, it really depends. If it was something that wa s like, you know, for some reason they were having some maintenance issues and t hey couldnt mail out for that day, I probably wouldnt bother. Id just be like, Oh we ll, I can do other stuff. Its not a big deal, its one days income. It probably not g oing to kill me. But you know, if its going to be something like, they dont know w hen Im going to get it back or they wont give me a copy of my list and stuff like that, well first off you should always be making a backup. I tend to make a bac kup every week of my list. So you could always import it to another company. For instance, Ive imported lists into GetResponse before so, I was using iContact fo r all of my list, you know, its getting ridiculously expensive so I was like, Okay , Im going to just switch these people to GetResponse. They imported it at no pro blem and my cost went down drastically. Anwesh: Wow. Reed: So, thats one thing you could do. And you know, the other thing would be to just completely rebuild it, you know, lets say if for some reason, I dont know Lets go real hardcore. Lets say there is like a bomb went off and you know, all the d ata was lost and destroyed and you know, everyones going to have to start over fr om scratch, well I would obviously switch companies to someone else and preferab ly keeps backup in another parts of the country or the world. And I would start connecting with JV partners, doing other marketing methods to rebuild my list. A nd thats what I would do to get started and get going quickly and easily. Anwesh: Great. But how important is list retention for you? Now, if you send out an email to, lets say, 5,000 subscribers and you see that youre getting good num bers of clicks. But you figured that you got like 50 unsubscribes or maybe even little more than that. So would you actually go ahead and do something about tha t? Or you would just, you know, get on with that, Okay, fine, you know, let them g

o. I mean, Im just having 100 plus subscribers everyday, so you know, let them go . I mean, is that what would you think or would you do something about the unsub scribes that youre getting? You know, basically were talking about list retention, right. So what would you do with that? Reed: I mean, it really depends. You know, lets say youre losing 50 people but your e gaining 60, youre really gaining 10 a day, thats still over 3,000 per year. Thats still a pretty good growth rate for a lot of businesses, so I probably wont worr y too much about it. I may pay a little attention depending on the size of the l ist to go, Hmm.. maybe I should not send those kind of offers out.. You know, for some reason when I sent something out, a huge amount of people unsubscribe. You know, lets say it was twice the usual amount, I might go, Hmm.. what was in that e mail message that really turned people off?. You know, was it the sales copy, was it the actual product, was it the niche that I was promoting? What was differen t? What really turned people off? But I mean, you got to realize that youre going to turn people off no matter what, and I think getting someone to unsubscribe i s one of the best moments of the day. I love actually some of the hate mails tha t I get sometimes. Feels like, Well, Ive never seen you actually buying anything f rom me and youre going to write this real nasty, nasty letter. Whatever. You know , youre better off not being on my list. I dont want that negative energy around m e.. So thats my opinion. Anwesh: Yeah, youre right. I mean, if theyre not really I mean, despite of youre doi ng everything to help them out, you still receive nasty emails and I get every s ingle day, that Hey, Im not getting useful information,. Im like, wow. You know, go to my blog. (Laugh). Youll also get good information in the email which Im sending out and right, you never bought anything from me and you just want to hate me f or no reason, right?. So, yup. But of course if I see that there are like lots of people unsubscribing, I would go ahead and you know, check what exactly is happ ening with the email. Like you said, I will check what did I do or what did I wr ite, what kind of product Im promoting, you know, what kind of niche is that or o ther things like that, you know, and of course will pay very, very close attenti on to that because thats like very important for me to actually retain my custome r. Now about list segmenting, would you send out an offer to your list, I mean, did you do a full blast all the time? Like, if you see a good offer out there, s o would you actually send out that offer to your entire list or would you just s end it to a part of your list first and test the conversion, and then go for the other part of your lists? What would you do? I mean, how do you segment your li st and which part of day you think is best, day or night, the best for sending o ut emails? Now, of course theres no absolute time, its all relative, depends on to ns of different things, but whats your take on that? I mean, how do you segment y our list? What kind of offers you know, you send Reed: Sure, I mean, it really depends. Ive made mistakes of just blasting out any random thing and that kills the list very quickly. So Ive been a little more sel ective and segmenting more and more over the years. Obviously if you send out to your buyers, youre going to make more sales very quickly. So thats not really a t rue representation so I tend to hold off on that one until I know something conv erts well. If I get conversion data on something that I know its going to do well for my list, I might send it out to everybody or send it out to a much larger s egment that I otherwise normally would because like, Wow, you know, all the other people promote it and theyre making over $1 per click, Ill probably make around $ 2, so I might as well just send it out to a bunch of people before everyone else does.. So thats one thing that some people do, you know, other people will be ver y careful and go, Okay, Ive got 1,000 people that say theyre interested in SEO. Im going to only send SEO offers to that list.. And you know, thats a great way becau se youre not hitting that list every single day. You might be hitting them once o r twice a week but its for something very targeted and you know, out of those 1,0 00 people, maybe youre getting 100 people click through and you know, maybe 10 of them are going to buy something. Youre going to make quite a bit of money from t

hat little email. So you got to think about, in terms of that as well. So, I mea n, really, its really up to you in how many people you have on your list and how you have them defined. You know, if you have certain squeeze pages for different types of products, well you might want to just send out for those types of prod ucts. You know, if thats social media, thats your list name, send out social media products and dont send out list building product to them unless that list buildi ng product convert really well on your list building segment of your list and ma ybe a few other segments that youre going to try, then you might want to send it out to everyone. So those are the things that I found that have increased my res ponse when I do that. If you do the same thing or Anwesh: Yeah, pretty much, in fact you know, you just answered my next question. I was actually going to ask you that would you ever introduce, or when, would y ou actually introduce the type of list to different types of offer, like you sai d, you have a segment of list who are interested in SEO. I was actually going to ask you, would you ever send them something other than SEO, and if yes, then wh en, and you just answered the question. You know, you answered for the conversio n, you will see how the other lists are responding, what is the conversion rate youre getting and then you will actually go ahead and introduce you know, a diffe rent type of product to that particular segment of your list, right? Yup, of cou rse thats exactly how I go about that as well. And yes, the type of emails which I send out to my lists, even for the same offer is different sometimes. Now, lets say for example I have a segment of like 2,500 subscribers who are actually aff iliates, all right. And then I have like 5,000 subscribers who bought some produ cts from me in the past. And then I have 10,000 subscribers in another list whic h I gained from a giveaway event. And I want to send an offer which I set on my website. I have a website, EZCommissionBlast.com. Thats basically a website where I set up products for people. I have like over 130 products right now and I giv e huge commissions for that, I mean, and they are instant commissions. I even pa y up to 100% commission on many products, right. So unless I set up a product th ere, so the type of email, the wordings will be different. Even if I want to sen d out an offer, the same type of offer to my entire list. The way the email, wi ll be crafted, will be different. For my buyers, itll be a different subject line altogether. Itll be like, you know, something like a Brand new product and whateve r the product is about and I usually try to keep my subject lines naked, as I wo uld like to call it. You know, I dont make them the subject. I actually will tell them what theyll have, you know, what theyre expecting or what they should expect in the email right in the subject line. So thatll be the type. And then I will w rite the email about the product and when I send out the same offer to my affili ates, I would actually go ahead and include 2-3 different lines and I will tell them that, Hey, great product, you know, its converting. You buy this, its awesome,, and the basic thing which I would write for my buyers, I will actually include that, plus I will tell them that, Hey, Im also offering 75% commission or whatever the commission rate is for this product, so go and sign up there,. So if they bu y, you know, they will buy that, plus theyre actually getting the information. Th ey can actually go ahead and promote the product for me, you know. So the same o ffer, but a little different in wording and then for people who actually join m y list in a giveaway event, I would rather give an opt-in free gift in that ema il and then introduce them to the product which Im selling. Now lets say, recently I set up a product of, you know, and it was about Youtube and Facebook graphic, the background, okay. So, what Im doing, in fact this is something which I just did before we started the call, like 15 minutes ago. What I just did, I just wro te 3 different types of emails. Number one was for the buyers. I actually introd uced them to the new product and said, Brand new product, you know, this is what it does,, and all of those stuff about the email. Im really good at this because a swipe is totally out of the scope of this conversion right now, but whatever th e email was for the buyers. And then for the affiliates I wrote the email, right , and included, I said that, Hey, heres a great product that I set up and this is what it is all about. Go and grab it, and if you want to promote than there is a n option. You can go there, click the link, scroll down, youll find the affiliate

section and click there and start promoting it for 90% commission or 100% commi ssion, or whatever.. And for the freebie guy, you know, people who joined my list from a giveaway event, Im actually giving away a sample of the background for fr ee to them and then Im introducing them to the actual offer. Im like, you know, th e subject line is A not opt-in gift for you,. You know, and like we know, they joi ned from a giveaway event so they will be interested in freebies for sure, so th ey will open the email up, you know, and I will give them a sample first, and th en I would say that Hey, if you like that, go and buy it,. And you know, I usually do a great job when I do that. I mean, people really do convert. And when Im doi ng this, heres again, one thing which I do, Reed, Im very sure you also do have in some way or the other, and that now this is the thing which I did for now this is the type of email I wrote for my freebie guys, right, who actually joined my li st for a freebie. Now, when they buy the product, I set an automation tool in m y Aweber and I said that if they buy the product, they actually get transferred to my buyers list and they get removed from my freebie list forever. Because now I know that they bought something from me, right. So that actually helps me in the future. Now, when Im trying to send out another product in the future, I will not send the same type of email to this guy who actually bought something from me, you know, so the next time, you know, hes going to get treated in a different way altogether, you know, And its all about making them feel special. Its all abo ut making them feel as if you know who they are. You know, its all about making t hem feel that you really respect, that you really know what was the reason for w hich they actually joined your list, you know, which again, many more marketers do forget all the time. So thats one thing which I would do. Were actually talkin g about sending the same offer to different segments of your lists. So basically I send out one email to my entire lists of 48,000 subscribers but the wordings will be different. The way its written will be different. Same offer, different a ngles. Thats it. So thats how I would go about that. Right. So Reed: I think its really good. I mean, I know like, you separate it between the b uyers and the affiliates and one thing that I might do, because I dont think you mentioned this was, when you mail out the affiliates, I would maybe take the con versions that youre getting off your buyers list. Lets say youre getting like, 10% conversion or something, then you could mention that to your affiliates and go We have this product, its brand new. You know, I just got 12.7% conversion and out of 100 clicks I made you know, $250 or something. You know, theyre going to be li ke, Oh wow, I must promote this, and youre going to get a lot of the affiliates pro mote. Anwesh: Great. Yeah, exactly. And Im really glad that you add that. I just kind o f missed that altogether. So yes, thats exactly what I would like to do, give som e data to my affiliates and let them know that this is what is happening, you kn ow, this is what is going on and promote to your list and youre also going to mak e some great money. So, yes of course. Id really like to add that one. So, right. Thats one thing. Reed: You know, lets talk about something else that you do that sticks out, somet hing that I notice. You know, you do, you review a lot of WSOs and youre doing in a very unique way where you kind of, it kind of looks like you must be using lik e, an iFrame or something where youre putting like a, kind of like a header up an d you got a video where youre basically buying the WSO and then underneath your v ideo, the actual WSO thread is right there. And why dont you explain, you know, h ow thats been working for you and what youve been doing that makes that stand out? Anwesh: Sure. I would love to share that. Right, yeah. Okay, now let me tell you why I even started doing that, okay. I receive a lot of emails from many people . I mean, I wont share their names right now, I mean, gurus in the internet marke ting industry and they just try to promote something just because it has, you kn ow, its something on Clickbank or something like that. But my subscribers, what I want to do is, I want to actually tell them or I want to actually promote somet

hing which I really, truly believe in. So, of course without buying something or without acquiring a review copy or something of a product, youre not going to kn ow what the exact product is all about. So what I do is I actually buy the produ ct and when I buy the product, I actually capture that using the Camtasia softwa re I have. So I go ahead, I buy the product right in front of everyone whos watch ing the video and then I download the product and I actually review it in front of them. I actually show them what exactly the product is and if the product tur ns out to be a bad product, I still send that video out to my list or I put that on my blog, and its not to hurt the vendor or anything of that sort. Its just to save my subscribers if I feel, and I do that very rarely, only if the product is deceptive. You know, the sales letter is deceptive. Only if its misguided, you k now. Because there are many sales letters, there are many offers and products ou t there that promise you something and they give you something else altogether. Now, this happens very rarely in WSOs. Theres a reason why I choose to promote Wa rrior Special Offers over other Clickbank offers. So what I do is I actually put the video out there, I put the header, you know, and I say that Hey, this is wha t I did, whatever the headline I want to put. And then I use iFrame just below th e video and iFrame actually has the actual WSO. So instead of sending people dir ectly to the WSO, what I do is I send them to this link where they have my video review, where I actually tell them that what the product is, what the price poi nt is, and I actually prove them, I actually show them that Hey, I bought the pro duct for you. You know, and Ive reviewed that, so and if Im telling you that its go od, then its good,, and they just dont have to take my words for it because they ar e actually seeing what Im doing. Theyre actually able to see that Im buying the pro duct, Im downloading the product, unzipping it, checking everything is fine, you know, taking all the components and everything that the vendor or seller has act ually promised that hes going to provide in this product. And then I recommend th e product to my subscribers, I say, Hey, this is the thing, go grab it. You wont r egret. And that really helps the conversions a lot. I mean, you know, that really makes me a ton of money and a ton of good sales, because I receive emails from people, like, keep receiving emails every single day. I even received emails fro m guys asking me that, Hey, this is a great WSO which is out there since the past four days, but we never received a video from you. I mean is that a bad product ?. Im like, No, its just that I havent bought it yet. Now let me do it.. You know, so I go and buy the product, review that and send the email out to my list. So its t hat good, you know, because obviously I cannot just buy each and every WSO which is being released out there every single day. Youll tend to miss out on some, ri ght. But the good thing is you actually receive some feedback, you receive some email from your subscribers and they are actually waiting for me to review a pro duct and only then they go and buy the product. So obviously it makes them feel secure because they know that I actually do buy the product, review the thing an d then recommend that, and of course it helps me as well because Im promoting the product. Im making good sales. You know, so thats basically what I do. And then I have a service out there on Warrior Forum, a classified ad called WSO Commissi on Booster, and this is the kind of service which Im offering there for people ou t there. So I actually buy the product there, I mean, you know, for a small fee of course and then I do the entire review thing and host on my website if they w ant to or just give them the zip file and let them upload the whole thing to the ir server, and then they can just promote that link instead of promoting a WSO d irectly and obviously it helps the conversion, right. So, yup. Thats what I do. Reed: I think thats a really cool idea, you know, especially that last little bit thats a very interesting twist. You know, one thing that I might do if I were yo u is I would you know, lets say you have really great conversion numbers. Lets say everyone is doing like 10%, but maybe youre doing like 20% or 30%. I would connec t with the product owner then go, Hey, my video is helping sell your product. Wou ld you like to let your affiliate use this video to sell your product? And thats g oing to get people to know you as an expert. You can do some kind of branding on the page and then youre going to build a nice friendship with all these WSO guys . Theyre going to get behind you and promote your stuff later on because, you kn

ow, lets say that their WSO kind of sold out at maybe a couple hundred sales, but by letting their affiliates to use your video, they made, you know, 500 or 1,00 0 sales. Theyre going to owe you and theyre going to be interested to help you out later on. Anwesh: Wow. Great strategy. (Laugh). You just gave out a great nugget out there , man. I mean, yes, of course. You know, I can just go ahead and contact some WS O vendors and tell them that. Hey, this is what Im doing.. Actually, you know, I ke ep receiving emails from WSO vendors as well. They thank me for promoting and mo st of the cases Im one of the top affiliates at some point of time, you know, aft er the release of the WSO. And yes, the idea that you gave me is great. I can ac tually reflect back and so just saying Thank you.. You know, Im making great money and all those stuff. I can actually tell them that Hey, this is the reason why Im the top affiliate. And this is the video and I go ahead and give it to you to gi ve it away to your affiliates and use it as an affiliate tool, right, instead of just having a swipe email. You can just put this video, upload to Youtube or so mething, put the embed code in your affiliate tools area and give it to your aff iliates to promote it.. Awesome. Thank you. Reed: I might go one step further on that and make it like a hosted version, if youre good. And you can have some sort of rebranding area where they would just e nter their WSO link, enter it there and then since its hosted on your server, youl l have control over the design of the page, and you could also have some kind of exit pop-up if people left to get more video reviews from you. Anwesh: Right, Reed. Thats a great idea. I mean, great nugget which you just gave me. I mean, Im certainly going to do that. Im going to approach a couple of WSO g uys who are releasing it and build a great relationship with them with your idea which you just gave me. Thanks a lot. Now, would you like to tell me about your open rates and click-through rate because these are more of jargons right now f or many people out there. You know, there are like CTR, then OR. What is OR, wha t is CTR? You know, and they dont really know about that even if you just say, if you never break it down and say, click-through rate, theyre like, Wow, click-thro ugh rate. Great thing. What is that?, you know. So would you like to just tell us something about click-through rates and open rates, and how you actually, you k now, how you actually make your readers to read what youre sending them. Because you could offer them a great thing, but theres no point if theyre not really openi ng it and reading it, right. And even if theyre opening it, theyre not clicking th e link. So do you have any ideas for that? I mean, how you, you know, increase y our open rates and click-through rates? Reed: Sure, and for everyone listening, you know, lets just describe a little bit about what open rates and click-through rates are. Open rates are the amount of people who actually open your email. So lets say you have a list of 1,000 people and 100 of them open, that would be 10% which for most people would be pretty h igh. So, that used to be the norm but for most people thatd be pretty high right now. And a click-through rate would be the amount of people on your list that ac tually click. So lets say of those 100 people, maybe 50 people click. Well, that would be 5% of the actual list size. So, thats one way of measuring that. And, yo u know, you really need to send clicks to make money, but you dont need to send 1 00s or 1,000s of clicks to make your first sale. Theres a lot of people out there t hat have a very small list but their list is of people who bought something from them and they know, like and trust the individual, and they will buy just about anything that person recommends. So, you know, thats more important than having a humongous list. Also, your open rates are going to your open rates and your cli ck-through rates are really going to be determined on a few things the freshness of the subscriber. You know, a lot of people move every year from their physica l location. They might move to a different apartment or a different part of town , different things that happen. And the same thing happens with email. People do nt keep the same email address forever and theres a lot of people, especially in i

nternet marketing, that tend to lose interest within the first six months or so if they cant seem to make any money from it. A lot of people will quit within six months. So if a lot of your subscribers are older than six months, theyre probab ly not reading your emails. So you have to keep that in mind. You know, other th ings would be how targeted your emails are. You know, if you have a list on how to make money on Facebook and you only send out how to make money on Facebook-ty pe products, theyre going to be more interested in opening your emails. Youre also probably not hitting them up three or four times a day for different things. Th ats going to help. I mean, theres some people out there that will send out several emails a day and get results, and some other people that will send out an email once a day or once every other day and they have great results. It really going to depends on you and what your competitors are doing and how you write your e mails. You know, are you just grabbing someone elses swipe that they wrote, you k now, some elses email copy that they wrote, you didnt add anything else to it, wel l youre not going to get as many opens because of that. Because, you know, maybe theyre on ten other list that send exactly the exact same email. Theyre not going to pay as much attention to you because you dont stand out. You know, if youre sha ring stories in your list, you know, if youre sharing some real stories, some rea l information with them, thats going to help. If you go out and share this kind o f content every once in a while, thats going to help. You know, different things thatll get you known for, like youre, the reviews you do. Theres people out there t hat look forward to getting your review. Theyre looking for that email and I assu me you probably send that out around the same time everyday. They know that, you know, lets say its 1 oclock their time, theyre going to get an email from you and t heyre looking forward to that. Thats like the highlight of their day and a lot of them will take action on that because they know they can trust you and they tru st the information youre giving them. So that helps you. You know, another thing if youre known for, lets say you do a lot of bonuses, you know, If you buy this Cli ckbank product, I will give you, you know, three different PLRs on the same topi c.. Well, thats going to help you stand out. Youre going to make more sales and peo ple are going to buy from you and search for you to buy that type of product. So if you do certain things that help you to stick out and help you stand out a l ittle bit and, its not a whole lot of work to do that but you can have a ten time s increase on your income just by doing a little bit of extra work, going that e xtra mile. Anwesh: Great. Right, of course. I mean, this is really eye-opening I would say , because many people really struggle a lot, you know. I mean, they have a list of, lets say 5,000 subscribers but when they send out their email, and they dont r eally get that kind of open rates and you know, they simply dont get that kind of response, you know. So do you think just by having a good subject line, you can make them open the email and then go ahead and have a good body content, and th en get them to click that link. And then you know, and go from there. Is there a specific, you know, flow chart or something like that? Is there a specific algo rithm there or anything of that sort which you have? Because I have always, you know, I would like to discuss that later, but after you, you know. Reed: Yeah, I mean, it really depends. The goal of the subject line is to get so meone to open that email. So you dont want to use deceptive tactics like Payment r eceived and Your first affiliate sale and stuff like that which we see all the time because that does turn people off after they get a few emails like that from yo u and youre going to get a lot of unsubscribes. Theyre going to open, thats for sur e but youre going to turn people off. Also I see a lot of people changing the from address on their emails you know, be like, well they wont change it like PayPal, but they change into something kind of similar where theyre like, Oh wow, you kno w, Im getting an email from this thing. I must be getting a commission on somethi ng, or something is going on and thats different.. You know, people do look at tha t from line and they will go Oh, its Anwesh. Yeah, I want to get stuff from him. I l ike what he puts out, and they look for your emails and they search for that. So that does help and I would stick with that branding. Now, once you get them to o

pen the email, every sentence in your email is to convince them to continue read ing. Its a lot like a sales letter. Youre convincing them to go to the next line a nd the next line, and theyll eventually click out some sort of link. So if you ha ve some sort of story that you can continue on the other page, you know, maybe y ou can start the story and kind of build up their curiosity and kind of To hear t he rest of the story, you have to click this link, and thatll take them to the sal es page. Youre going to get more clicks because of that. Anwesh: Great, yeah. This is really great. So basically there should be a flow, right. I mean you just have to make sure that you have the right kind of matter in your email so theyll keep reading and do what you want them to do, that is ba sically click the link and go and check what youre offering, right. Reed: Yeah, I mean, thats the whole point. You know, you want to continue to buil d that relationship and you want to continue to build that trust and you want to continue to get them to click the link and take action. Because theres no real p oint if they just click the link. You want them to know that they can trust you enough that they click that link and theyre more likely to buy from you than anyo ne else. Anwesh: Great. Reed: So that should be your entire goal of that list. Otherwise, theres no point in building one. Anwesh: Great. And about the open rates , I would like to just share something w hich Ive been doing recently and Ive seen some big marketers also doing that. Its a great tip and its a great thing. I would really love to share that. Now, like, w e have a good subject line and like we just discussed, a good subject line, an h onest subject line, is something which is very important for the open rate, righ t. Now, less people know or have noticed that the first line of the body of the email is also visible even before you actually open that email. Like when you ha ve Gmail, lets say you have a subject line that says A great offer,, whatever, you know, and then just after that at the same line, you see the first line of that email, what you call them the body, right. So what I have started doing in the recent past is I started putting some more interesting information right up ther e. So when you read my email, you know, even before opening it, when you read th e subject line, you actually get to see a part, its like a preview of what you ha ve in the body of the email. And that has really helped me increase my open rate s, and then you know, of course click rates and those stuff. It totally depends on what the body of email is and you know, was the way I put the offer out and o ther different things. You know, there are a lot of different things which we do in order to get good CTRs, that is good click-through rates. But this one thing which Ive been actually teaching some of my coaching students and I just want to share that the first line of the body is also very important because thats somet hing which people read. They do get to read even before they open your email. Its just beside the subject line up there. Right. Have you ever tried doing that, R eed? Reed: I guess I havent, like, consciously tried to do that, thats a very good plan , I mean, a lot of my emails usually start with like Hey, first name, type of thin g. Thats a really interesting thing because you probably have about 100 character s or so and thats kind of like a subhead on a sales letter. So yeah. Im going to p lay with that. Thanks for sharing that. Anwesh: Yeah. I mean, yeah, thank you. I just want to make sure that you know, I just bring this thing up. It just strikes me so I was like, Wow, let me share th is one, right. Okay. So that was one thing. And right, about, you know, assigning a particular thing, you know, theres a process, its some kind of a mechanism, thats what I call. I like to call that kind of thing you know, list mechanism or emai

l mechanism because if each and every element of what were doing does its own wor k, the entire thing is going to work like a charm. You know, its like a machine, right. Each and every part does its work and you just get the thing rolling, rig ht. So what do you think about this? Because, see, I receive a ton of emails eve ry single day where an email looks like a sales or you know, a squeeze page, look s like sales page, you know. And so, do you think that people - marketers - ar e losing focus when theyre actually writing the email? Theyre not really sure abou t what the purpose of the email should be, and what the purpose of the squeeze p age should be, or what the purpose of the sales page should be, you know. Reed: I mean, it really depends. I dont know which list youre on that are doing th at but it really depends on, you know, they might just be lazy. I know, like for instance a lot of lets stick with the WSO forum, for instance. A lot of WSO guys dont provide swipe copy and its like, well Come on, give me something to work with,, you know. You kind of have to grab all of the elements on the sales pages and, like, well, you know, Id prefer if I had something that I could modify or just us e as a swipe, you know. And if you look on any other affiliate platform, everyon e else provides tools and its very few of these WSO guys that understand the valu e in that. And yeah, I understand that most of these guys just want you to promo te to WSO buyers and they dont want the exact same email going out to everybody. But theres a lot of people that, you know, might have a buyers list of a couple t housand WSO guys but you know, they might have built that a month ago and thats a completely different audience than, you know, 500 WSO buyers for this month. Anwesh: Right. Reed: Its completely different people because that forum is just growing like wil dfire right now. Those WSOs are so hot at the moment. Anwesh: All right, exactly. Yeah, because you know, what I would do personally i s I would let the things do their work, like for example emails like okay, let me tell you from the subject line itself. The sole reason, I mean, the objective o f the subject line is to get the email opened, so I would totally concentrate on that. You know, I would not think of anything else than writing the subject lin e. And then when Im writing an email, my sole objective would be to get the link clicked. Right. And then when I have a squeeze page, my sole objective would be to get the name and the email address. And when its a sales page, my sole object ive would be to get people to the call-to-action button, right. So I wouldnt try to sell anything, because Ive seen, like you just said, one of the main reasons why we see those kind of emails, are because many vendors they dont even provide swipe copies, so what the affiliates do is they just go to the sales page, you know, pick the elements from there and you know, they just copy and paste someth ing from the sales page and put it right in the email and send out to promote i t. So thats something which many people do and that kind of turns many people off , you know, many subscribers off, because theyre like Wow, you know, I just read t hat in an email and this is exactly what we have in the sales page, and this does nt work anymore, thats what I would say. Because nowadays people are getting free stuff all over. I mean, you get to get everything for free, you know. So right n ow, the situation is, you need to sell your freebie. I mean, thats a strange phra se but thats the truth, right. Because you need to sell your freebie and now sell ing does not really mean, you know, something which has to involve money. Sellin g something means that, you know, convincing someone, right. So right now, the s ituaton is like you need to sell your freebie and then move it to the next level , and then put them in the sales funnel, then sell whatever your course is and t hen, you know, move from there, and then build a relationship, and then get them into the email marketing. So its a totally reversed way of what many marketers a re actually doing nowadays. So I just want to make sure that we discuss that rig th here. Right. So Reed: Well, youre completely right. You know, there used to be a time and day whe

n you could just put up a sign up form on the page and say, Join my newsletter,, y ou know, a lot of people would do that and you dont even have to give them any so rt of bribe or anything. Then it kind of evolved to, you know, Download my ebook,. Then it started to change into, you know, Get my ebook or course and youll learn XYZ,. And now its like you almost have to pay for people to download something fro m you. You know, people are a little bit jaded I guess, because you know, the in dustry is just growing up and there are so many marketers out there that you rea lly have to find a way to differentiate yourself. Anwesh: Right, exactly. You know, this is just getting more and more competitive out there and this is fair enough. If you know yourself, you just do it, you kn ow. Right. So would you like to share something about campaign sharing? Like, we both know what campaign sharing is, how you can share campaigns and your auto r esponder sequences. But this is something which the rest of the people dont know about out there. So would you like to share something about that? Campaign shari ng? Reed: Now, by that do you mean creating, like, an auto responder series and then letting people import that into their auto responders? Anwesh: Yes, right, exactly. Reed: I typically dont really do much with that. You know, I do give out people, like, swipe emails to promote stuff of mine, but I actually dont give people, lik e, an auto responder e-course that they can just import into their list. Persona lly Id rather just get them to build my list for me and you know, thats more of m y model. But you know, if youre doing that, Id like to see how thats working for yo u. Anwesh: Right. What Im doing is basically see, I keep coming up with ways to appro ach marketers that are bigger than me, right. I mean, that should be, thats just my model base. Of course, you know, I have a subscribers base, I have a pool of partners out there with whom I work with, then I have my affiliates. Obviously y ou need to move on, right. I mean, you need to grow. So of course, you know, whe n youre trying to approach someone, when youre trying to actually go ahead and app roach someone who is way bigger than you, then this is the strategy which Ive bee n using in recent past and its kind of working. Its like, Im just setting, you know , complete share, and complete auto responders sequences of four or five days or , you know, about, like, a fortnight in some cases. And Im letting my partners im port that to their Aweber campaign, you know, import that campaign altogether to their auto responder so they dont have to do any work. Basically Im doing all the work for them and the only reason is because they have, you know, maybe like, f ive or six times bigger lists than me. You know, so if Im trying to approach them , then I need to really give them something which would justify their partnershi p with me, right, at some point of time. So, thats one because giving back end co mmission and other stuff like that is a great thing which of course many people do, I also do, Im pretty sure 100% commission is something which you also do. Ive seen that in your previous WSO, you were offering 100% commission and all stuf f like that, because that is basically a long term thing which you think. You kn ow, its not about just making some quick money, right. So thats what I do when I a ctually share the campaigns. I just go ahead and set up an auto responder sequen ce on my Aweber and share the campaign code with big marketers and theyre really interested because you know, they really dont have to do any work and the links an d it totally depends on the purpose - why Im doing it. Sometimes its just for maki ng money, sometimes its just for building lists, right. Sometimes its just for, yo u know, making some good relationships with other marketers. So the links and th e type of emails I set up as auto responder sequences, that really depends on wh at kind of, whats my purpose of actually doing this kind of campaign sharing. So I was wondering if you do that and you gave your answer because this is what I d o, so I just want to bring this up and let people know that there is something l

ike that you can do - people that are using Aweber, listening out there. Because there are other auto responders, Im not really sure about which auto responders do allow campaign sharing or not, but I know about Aweber because I use that. I know that they allow that. Its basically setting your auto responder sequence and creating a campaign, setting auto responder sequence emails, and you know, cr eating a code like a pass key or password, and then just giving it to another m arketer whos using Aweber and they can basically import the entire auto responder sequence to their auto responder account and send out to their lists. So thats w hat campaign sharing is all about, which I had started doing in recent past, get ting good results. Just want to bring it up, thats it. Reed: I think its a cool idea. I mean, I see it being used a lot more in, maybe, multi-level-marketing (MLM) because I see their people really finding that very useful. I havent really seen other internet marketers using it, so its nice to see someone actually using that feature and Id like to, you know, keep in touch with you on that, see how that grows your business because it sounds promising. You know, if you use it the right way I think you could do quite well. I guess one w ay of doing kind of a campaign sharing in a different regard would be, you know, lets say for instance youre using, lets say youre going to do a WSO and you use War rior Plus to host it. Well with Warrior Plus, you can put in your auto responder code, and whenever someone buys it with their PayPal account, it automatically takes that PayPal username and email and imports it into your auto responder. S o lets say I put it on my Aweber. Then, lets say Im doing a product and, you know, maybe its an interview with somebody out there, they provide some of the other co ntent, then on the redirection page or basically its the thank you page on Warrio r Plus, you could have it so that people register their product and enter their name and email and get on your partners list. And at the bottom of the page, you can have a No Thanks link and, you know, some of the people might not want to regi ster so theyll click No Thanks, so they wont get added on the partners list but most of the people, Id say 90% or more, are going to enter their name and email to get updates. So you can always give out some sort of bonus, you know, Enter your nam e and email to get updates and well also throw in this extra bonus. And thats going to get more people to sign up. And thats a great way to really leverage other p artners that, you know, might have a bigger following than you or, you know, mig ht be able to make a lot more sales than you otherwise would. So you give them t hat opportunity of Gee, you know, if we do this together and you know, lets say it does really well, you might be getting, you know, 100 or 1,000 new customers on your list and Id like to give you that capability to.. Anwesh: Right, of course. Yeah. Its a great idea. Basically, a great way of doing a mutual, you know, a symbiotic marketing, you know, where you are actually sha ring something like this and at the back end you are actually offering something which would interest your partner. Great way of doing campaign sharing. Yup, of course. Great. So would this also work when we do let me put it this way. We all know, we all hear about optimizing Thank You pages, right. So whats your take on that? What exactly you mean, how do you define optimizing your Thank You page? You know, a Thank You or the download page, for that matter. Reed: Sure. Theres a few things. Actually theres something that I saw today that I thought was pretty cool that I havent noticed before for a Thank You page and th ey put a thing, it was kind like a header at the top of the screen that said, yo u know, Special offer for Minnesota residents only and I live in Minnesota, so I w as like Oh, wow., you know. I mean, Im sure it just went off like an IP address an d just pasted there and I was like, Oh, wow. Thats a really nice idea.. You know, I would bet that would convert a little bit higher and you know, if you can incre ase your conversion just by a little bit, that can bring in a lot more money ver y quickly. Anwesh: Exactly.

Reed: So you know, if you went from 1% conversion rate to a 2% for doing that, t hats doubling your income. So thats a great thing. Another thing is if you can tak e the names like, lets say they fill out their name and email on the squeeze page and then on the one-time-offer, you can say, you know, Dear Anwesh, you know, tha ts going to stand out and thats going to help you make some more sales. If you kno w some other demographics, you know, lets say this would be more so in a differen t market but maybe like, health and fitness, you could have a squeeze page for t hey to select if theyre male or female and their name and email, and the male one would go to a page with you know, real buff guys, you know, six pack abs and ta lk about picking up girls with your new body and stuff like that, and if they ch ose the girl one it would be, you know, women that maybe have lost their baby we ight from having pregnancy and you know, and stuff like that. You know, and thats going to boost your conversion so if you can tie those elements in, thats going to help you out quite a bit. Yeah, I mean, theres other things, you know. Having a split test in your headline is going to help. Modeling your sales pages off of what other people are doing. Videos have been hot the past year or two, those h ave been popular. Testing your price points, you know, if you find that youre hav ing the same, lets say you have a product that sells for $17 and then you test ou t $27 and you find that you have the same amount of conversions at $27, you migh t as well make it $27 because youre making $10 more per sale. Thats going to add u p over time. If youre making a sale everyday, thats quite a bit of money pretty qu ick. Anwesh: Sure. This is awesome. So youre basically saying that building instant re lationship, instant rapport with people, I mean, you know, because youre personal izing something, it obviously is going to catch their attention way higher, you know, way better than if you dont personalize it. Like you said, I just enter my name and email address and then on the next page itll be, Hey, Anwesh, you know, Con gratulations Anwesh for taking action and heres a great offer just for you,. You k now, so of course Ill be like, wow. I mean, I know that I entered my name and ema il address and I know from where they got my name, but that, in my subconscious, I will be excited. Ill be like, wow, you know. Its something different. So, yes. And the geographical location stuff that you just talked about, yeah thats a new script which Ive been Ive not bought it yet but Ive been seeing, its kind of flying a round Ive received some emails and I might look into that. Its about, its basically takes the IP address and checks your geographical location and then just pulls i t up from there and just tells you where you are, you know. So the technologies out there like, there are many software, many scripts out there which do that. S o I think thats exactly what the marketer was doing when you actually saw that th e special offer is only for Minnesota residents, you know. So this is a great id ea you know, that could actually relate people and talk about their geographical location. Right. Reed: You know, a few other things Ive seen this was a few months back but Marcus Hochstadt did a launch where he had like a little menu bar and it showed like, t he amount of people that were on the page so far during the launch, and like, wh o the last purchaser was and so it said you know, Mike A. from New York bought 3 9 seconds ago. And then it just kept updating and every time theres a new sale, a nd Im sure its just connected up with their database somehow. This is very advance d for a lot of people, but I mean, different things like that can help influence purchasers, especially if its during a product launch. You know, another thing w ould be like a countdown. You know, lets say youre only going to let 300 copies of your thing sell, and every time theres a sale it takes it off. So you know, its l ike, Oh, 297, 295. Oh no,, it keeps going down while youre on the page and maybe t hats scrolling down while youre scrolling, you know, might be your buyers scroll ba r its showing them its selling, thats going to help influence people to buy. Timers , you know, when you got 10 minutes to take action on this thing and you know, y oull never see that again. And you could use cookies and IP stuff with that as we ll. You know, thats going to help make sales happen. Im not all for super-scarcity

tactics, but they do work. And if you legitimately stick to that as best as you can, I mean, obviously someone could clear their cookies and still do it, but y ou know, thats not really something you can control. But if you do it as best as you can, thats fine and dandy. If youre saying This is going to double on price tom orrow, and the same Javascript code every single day, thats not ethical. Anwesh: Exactly. I mean, I was actually going to hit there because Ive seen this and in fact, the reason why Clickbank product launches that use the direct scrip t which runs, you know, just below the video and says that you know, this many h ours, this many minutes and this many seconds left before you can take action o r take action and grab this thing, you refresh and the counter just starts all o ver again. So thats not ethical, right. I mean thats just to instill the sense of urgency in a very unethical way, right. So, yes. I wouldnt really do that. But sc arcity techniques do work, I would also agree, I would also say Im not really all for it, but then Ive used it into the past with some scripts like the dime sales , they would work fine. You know, in WSOs they do dime sales and thats the real t hing which you can actually do, you know. It really increases the price and you get to limit the number of sales. If youre using a script for your affiliate mana gement like Rapid Action Profits, known as RAP in common, then there is a dime s ale add-on which you can actually get, you can actually preset the whole thing a t the back end and thatll be a very legitimate way of doing business using scarci ty technique, instead of just saying 26 copies left, and you visit it for like, 10 days, it still said 26 copies left. (Laugh). Reed: So thats not a very good marketer then. (Laugh). Anwesh: Yeah, exactly. I mean, if youre doing it unethically you need to be smart , I mean, at least go and change it manually, man. (Laugh). You know, Ive seen p eople doing that and of course, you see, you might really not be that technical or you might not really have that much knowledge about acquiring those kind of s cript. However the fact and the truth is you can actually go to places like Five rr.com and get someone to write a small code of Javascript or something like tha t to actually connect your stuff, you know, directly with the database to actua lly tell you the right thing, exact thing, which you know, whats happening at the back end. So thats a different thing altogether. I mean, if you didnt really know how to do that, how to get it done, then spend some time and do a close monitor ing and just include that. I mean, Ive done that in the past, like 2 years ago wh en I didnt really knew much about all these things. I actually went ahead and I r eally wanted to do this kind of thing, only 50 copies available, and the sale, t he price increases after certain point. I just added a small line down there and said that, This number is being updated manually every 4 hours, you know, or mayb e 6 hours or something like that. So if you dont really know about the script tha t really works that way or anything like that, then you can just do that if you want to. You know, you just tell people that, Wow, Im just doing it manually, man. So it might just take some time but Im being honest,. Thats it. So, thats something which Ive done in the past and people who dont really know how to use those kind of scripts and softwares and stuff like that, they can probably do as I did. Reed: And you know, its a great area but you know, lets say you say something wher e you know, only 50 people are going to have to take action, and you sell 51 or 52 because youre manually doing it, well if you have a real problem you could ref und those last 2 sales or you could go, Well, you know, we probably going to have a refund rate of 10% or so anyways and Im not really breaking any real rules. Yo u know, lets say its some sort of like, webinar coaching program, not all 50 of th ose people are going to attend. Ive sold those types of things and you know, half of the people attend. And its like, theyre not going to really know and Im not say ing, Oh, lets just keep selling it, sell 100 of them ,. No, but if you sell 1 or 2 over, its not going to be the end of the world. I dont think anyone is going to r eally call you out because that easily could have been, you know, well lets say t hey all showed up and there are 52 people on the room, well, you know, one of th

ose could easily be an assistant of yours or it could a JV partner that youre let ting to listen it. Anwesh: Youre right. Yeah. I mean, of course you know, this technique works when, and Im talking about when you actually do something manually because most people out there, they dont even think about these things, I mean, that were discussing about. Many people would be like, Wow, I mean, why even were discussing about it,, because you see, those Clickbank products and you know, gurus using those fake s carcity techniques, so why would you even bother? So thats about it. If youre not really using a dime sale at all or some kind of script or something but you stil l want to do that, then this could be a way you can do it. And like you said, 10 % refund rates and stuff like that when youre organizing a webinar or something l ike that, then yes, 50%, sometimes even less than that actually go and attend yo u know, so you can actually tell them that 10% or 20%, we have that kind of marg in, you know. So thats pretty much about this. That was about the lessons of the many scarcity technique usage, if you really want to do something like that. Rig ht. So Reed: Okay. So you know, Ive heard through a great friend that youve never really lost money on a solo ad. Youve always made a profit. Whats your secret? Anwesh: Well, we kind of discussed about this a while ago Reed, but I really wan t to break this down for many people because yes, of course, I never if I want to put it this way, I would even say that Ive never ever paid for a solo ad. In fac t I made the solo ad vendor pay me back. (Laugh). Alright. The reason being this , see, I have a free offer at the front end and lets say I bought a solo ad for 1 ,000 clicks, it typically costs around $300 out there in the market if youre buyi ng a solo ad from a reputable marketer out there. And if you have a good squeeze page that lets say converts at 50% or something like that and then you have a ba ck end offer that converts at lets say 5% or 6%, which is not really that big, b ut still, 5% conversion for a back end is good if you manage to get that, right. And lets say its selling for, like, $20. So if I have a 50% conversion rate and Im going to get, lets say 500 subscribers, and if I have a 5% conversion for the ba ck end offer, then 5% of 1,000 clicks is going to be huge. Its going to be, what? 50 sales, right? So 50 sales for a $20 product, I just made $1,000, and I just paid $300. So basically, Im paying $300 and Im, you know, getting back $1,000 plus a list of 500 subscribers. This is the reason why I never hesitated in buying s olo ads, you know, I mean, I just go ahead and do that. But the thing is you rea lly need to have a good sales funnel. Period. If you dont have a good sales funne l, youre going to lose a lot of money. Alright. I mean, if you dont really have a good back end offer and if your mentally prepared to actually spend $300 and jus t get subscribers and then work on the subscribers again in the future and then sell something, you make the money back. Thats, you know, thats something which yo u can do, but I personally wont do that because I like to make, you know, money l oves speed and speed loves money, right. So what I would try do is, its always be tter to actually make money from the back end product because like I mentioned i n the past, there is something called, theres a psychological theory of consisten cy and continuity, right. So when someone is entering their name and their email address, theyre mentally committed to something they want to get. So if you real ly hit them in the right spot and at the right time, they might just buy the bac k end offer and thats the reason why that one-time-offer which are laid out prope rly in a good way makes you a ton of money. So, yeah. That was the reason Ive nev er paid or Ive never lost anything. In fact, I made a ton of money whenever I bou ght any solo ads, right. And then again, it totally depends on the type of sales funnel you got, it totally depends on the solo ad vendor, you know, from whom y oure buying it and like we discussed, let me just remind everyone, there is a si te which Reed has out there, its SoloAdDirectory.com, right Reed? Reed: SoloAdDirectory.com

Anwesh: SoloAdDirectory.com, yup. So, you know, you can just go there and you ju st find good solo ad sellers out there and you can just pick the best one and pr obably just go with him. And make sure you have a good sales funnel if you reall y want to make good money. And getting a sales funnel done is not really like sp ending money. Id say its like investing. So even if you have to pay some money, ev en if you need to pay, like, $500 or something like that to get a good sales fun nel created, go for it because thats going to be an investment. So once you pay t hat kind of money and then you go and look for good solo ad seller, you can be m aking a ton of money like I just mentioned. Its a simple math, you know, 5% conve rsion is very easy to achieve if you really get it done by a professional. 5% to 7% conversion for a $20 is not a very big deal, right. And the 50% conversion for a squeeze page is also not a very big deal. And Reed, we will kind of add so me resources for this people, right. Its going to be something like a surprise, s o Im not going to take that surprise and excitement away right now, but Id still l ike to say that there are couple of great things were going to include here to ma ke life much easier for you. Some information, some tools, some resources that y ou can use right now and put each and every technique which we just discussed in to your business, incorporate that in your business right away. Right, Reed? Reed: Oh, definitely. I just want to say one thing because the success that youre having with the solos, if you people would just sit back and really think about it, youre saying that you could spend $300 and bring in $1,000 or make, basicall y $700 profit right away, correct? Anwesh: Right. Reed: If people took that knowledge and just did a solo ad once or twice a week, and they have results similar to yours, most people was not ever have to mail t heir lists and they could quit their job. Theyll be making enough money just from that one idea, and they would have a comfortable lifestyle and not have to lear n any other marketing stuff at all. Anwesh: Exactly. Right, I mean, you know, people have spent a ton of money out t here and try to get those one-click push button magical software, you know what Im saying? And things like that. So, I know many people personally who have spent thousands and thousands of dollars in the past one or two years and they havent got that kind of result, you know. So, like I said, its a very simply laid down p rocess, you know. Get a good sales funnel created, look for a good solo ad vendo r who is willing to send your offer to his or her list, and make money. I mean, you know, you can actually make a ton of money by buying solo ads. You know, so thats it. Yeah, like you said, many people could actually go ahead, quit their jo b in a few days if they actually follow what we just discussed here, what I just raised the curtain off from. So, yes thats something which people can do for sur e. And thanks for highlighting that actually and putting it that way, because I just know I do that but, in putting it that way would certainly ring some bells out there because, you know, you actually, you know, just give away the dream th ing for people because thats the dream for many people, right to quit their day j ob. You know, escaping that rat race, you know, getting out of the 9 - 5 clockwo rk thing. Because not all this is about money. Its about the lifestyle. I mean, y ou can have a ton of money but if you dont have time to spend with your family, i f you dont have time to go out with your family and have fun and spend the money for the right reasons and everything, theres no point to really making that kind of money, you know. So thats pretty much about it. So even if youre making a ton o f money and like you said, Reed, earlier, there are many doctors, architects, eng ineers and all the people like that who work in the corporate world out there. T heyre quitting their job and thats not just only for recession, and people like Mi ke Filsaime, he was a CEO of a company, you know A general manager of a company, sorry. And he was making a ton of money out there. So I mean, there was no reaso n for him to actually quit his job and get to internet marketing, but he saw the potential. He figured that, you know, instead of working like eight to ten hour

s a day for someone else, making someone else richer, if he puts like six to eig ht hours for his own business, hes going to make a ton of money there. So, you kn ow, its all about lifestyle. So, its not just only about money out there. So, yes. Of course. Reed: Well, definitely. I think the your success that youve had with solo ads is one of the most duplicable thing that anyone could follow if they really, you kn ow, invest in some sales copy or learn how to do some sales copy and its not that hard to sell a $20 product. If they focus on that and, you know, if they did tw o solos a week, with those kind of numbers thatll be $1,400 a week. Anwesh: Right, exactly. Reed: Thats a lot of money to a lot of people. Anwesh: Right. The main roadblock is traffic you know, and when you said traffic and we have been, like brainwashed in such a way that when you said traffic, yo u just imagine Google or you only imagine you know, some other websites, Faceboo k ads. I mean, Im not saying theyre bad. Theyre great. But the thing is there are o ther simpler ways of doing it, other simple proven ways of doing it. Now, like, people know that you have a very big list, you have a responsive list, so obviou sly instead of paying Google or Facebook, the money to actually drives some traf fic to their squeeze page or their offer or something, lets say if they pay you I mean, of course just hypothetically, Im not saying you start selling solo ads just because I said that right now, its only your thing and Im just telling you as an example - so if they actually approach you and if they have a great copy and if you feel that its a good fit for your list and if they pay you, you know, the y can actually make a ton of money because your list is responsive and they have a good copy out there, and if its converting, they can quit their job in 15 days . They dont need a magical software for that, man. They dont need to spend a ton o f money on SEO, they dont need to go ahead and do all kind of stuff like Facebook ads and Google Adwords and media buying and what-not, you know. So you dont need a secret software, you dont need Google, you dont need anything which you think you can afford, to be very honest with you, you know, in terms of money and time of course, because time is money, right, and money is time again. So thats how i t basically rolls. Right. So we pretty much talked about everything. Reed, if yo u want to add something to this, you can do so. If there is something which you want me to highlight, we can just talk about that because, we can pretty much co nclude this right now and Im pretty sure we tried our best to help people out the re and if everything we said is taken into consideration, if they actually give a try to do what we just said, theyre just going to make some good money and buil d a solid business, instead of just making a sale or two here and there by follo wing the fast money creation techniques out there, so-called of course. So, yup. Anything you want to add, Reed? If you want to ask and we can pretty much concl ude this one. Reed: Basically just sit down and take action. There are so many ideas in this c onversation. You know, Im looking forward to reviewing this call myself because t here are so many nuggets that both of us shared that could really add another ze ro on to either one of our businesses and if you dont have a business of your own , it could definitely at least add six figures to your business every single yea r from some of the tips that weve shared. There are a lot of them that can make y ou a lot of money. So, you know, review this and take action on it. Dont buy othe r stuff. Just buy this, take action on this and see some results. And I guarante e that if you follow this, youre going to start making money because theres so man y ideas in here that I want to start working on and improve in my own marketing that I know is going to make me even more money, and I know its going to help you . Anwesh: Sure. And Reed, I learnt a ton of things from you. I mean, you know, the

re were a couple of things which I was doing already but you just put the whole thing in a different way in front of me and I was like, Wow, Im doing that but why didnt I think of it? , like you know, the video thing which you talked about, whi ch I can use to give away as an affiliate tool and many other things like that. I mean, of course Im going to review this whole thing myself again for sure. And maybe we can just go ahead and just check and just incorporate the things which we learnt from each other. And its going to be a bliss for whoever is listening, you know, because they were just going to get everything. We just discussed ever ything were doing right now. I dont think there is anything that is left. However I would just like to extend this offer to the listeners. And guys, if you get st uck and if you feel that there is something which youre doing wrong or theres some thing which youre not able to achieve despite of listening to or following our ad vice, feel free to get in touch with me or Reed. We will go ahead and, you know, Reed is a great, very helpful guy, Ill try my best to help other people as well. So you can just get in touch with me. Im not sure, Reed, if I just gave too much out on your behalf, but I know you as a person, you really go and extend to hel p people out. I know that for a fact, so theres a reason why I just took the libe rty of extending this offer to the listeners out there. I can just say that, Hey, if you have any issues, you can actually get in touch with us.. We both have our own support desks. We both have our employees working, we check our emails and our support desks all the time so well be all over all the time. If theres any iss ues, anything, you can actually get in touch with us and we will certainly like to help you out there if theres something that you followed and still figured tha t its not working for you. Right, Reed? Reed: Oh, definitely. You know, if any of you ever need to really reach me if its an emergency, you know, find me on Skype. Its reedfloren. Or you know, Ill even g ive you guys my cell phone, you guys are customers. Its 507-304-3399. Im looking f orward to see you guys be the next internet success story. And I want to be that person that helps coach you from where you are now to where you want to be. Anwesh: Exactly. Thats great. And thanks a lot for giving out your number. In fac t, I was also going to do this. Guys, some of you might know, some of you might not. Im not in United States, Im in India right now. Right. But still I went ahead and I got a number, a local number for United States, its a New Jersey, right, j ust to make sure that when someone from United States calls and tries to get in touch with me, they dont really have to pay a ton of money on long-distance call. That number is 201 - thats the area code for New Jersey - 201-535-3530. Easy, ri ght? Thats my number in United States, if youre calling from United States, thats n ot going to cost you much. Im always available on Skype, you know, just get in to uch with me there, call my number. If youre from India right now, my cell phone n umber is 998-666-0926. I dont know how else I can prove or tell you that you can easily get in touch with either of us. All right (Laugh). So we have our numbers out there, were really eager and willing to help you out. Were hoping youre going to make a ton of money out of this. If you have not, if you dont have a real busi ness at this point of time, youre going to make a good business out there. Just t ake action. All right. You already take an action because youre listening to this . We really appreciate that but you just need to take more actions starting now and you will succeed. Were excited to see you inside. Thank you Reed for joining me. It was a great pleasure talking to you and Reed i s exciting as well. So were going to just conclude this for now, right? Reed: Yup, thanks for putting this together. It was a lot of fun. Anwesh: Yup. Great, thank you very much. Were signing off and thank you very much again for listening. Thank you. Reed: Thank you. Bye.

Anwesh: Bye.