Introduction to Successful Benefits

Realisation (SBR) – A vehicle that realises

required benefits from change programmes
DATES: London 18 June; 23 September; 6 November 2008
COURSE FEE: 1 day £550 + VAT • PRESENTER: Keith Jackson, TBL

www.unicom.co.uk/benefits1

Successful Benefits Realisation (SBR) is a proven method of achieving organisational change and transformation. SBR is a
ORGANISED BY

complete method and toolkit based on hard experience and common sense. It shows how to understand your current
capability and situation and how to actually realise, instead of just defining, the benefits that the organisation is looking for.
SBR integrates naturally with other popular methods for project and programme management such as MSP 3 and PRINCE2.
Strong and sustained engagement of stakeholders throughout the change process is the central aspect of SBR. The six-stage
SBR process can be entered at any stage of a change programme or project. Although the first two stages, ‘set vision and
objectives, and agree benefits and changes’, are the optimum entry point, flexible entry points enable the application of SBR
to change programmes that are already being deployed. In our ever-changing world, external influences and changing
organisational issues can change stakeholder’s views of benefits as a programme of change progresses. SBR is iterative, and
facilitates the return to earlier stages to accommodate changing circumstances and the continuous optimisation of your
programme portfolio.

The SBR approach is also applicable at any
level within an organisation; it can be
applied at:
• Board or Executive Team level to clarify,
define and communicate business
direction and strategy;
• Group or Divisional level to analyse and
agree the optimum portfolio of change
investments;
• Programme level, either within a single
division or cross-divisional;
• Project level or a single project or for a
SPONSOR:
understand the difference between
cashable benefits (20%) and
organisational benefits (80%).
• A complete six-stage Successful Benefits
Realisation methodology that you can
enter at any point and at any time –
successfully.
Who Should Attend
• Programme Sponsors
• Strategy Managers
• Programme Managers
tool for stakeholder buy-in and
communication
• Understanding changes and enablers and
their relationship to benefits
• Building the Benefits Realisation
Roadmap
• Agreeing and producing the Business
Case
• Balancing and optimising the portfolio
of change programmes and projects
• Organisation for Benefits Realisation,
and roles and responsibilities

project within a programme of change. • Portfolio Managers

This intensive and interactive workshop
provides delegates with practical, easy to
apply tools and techniques that will enable
the realisation of required benefits from
change programmes.
Topics covered include:
• We all know why change projects fail –
don’t we?
• What’s our start position – rose-tinted
glasses?
• Why Benefits Realisation works – if you
know how to do it.
• Can I really align my corporate vision,
goals and objectives with the benefits I
want? - yes you can! Here’s how.
• What is a benefits-focussed mindset –
and how do I get one?
• Understanding why change must be
benefits-driven to be really successful.
• What are benefits, dis-benefits and
changes – what’s the difference?
• What and who are stakeholders? – and
how to engage them to achieve
continuous ownership of benefits.
• What are the benefits worth – the real
answer is usually nothing – unless you
• Project Managers
• Change Managers
• Benefits Managers and Benefits
Facilitators
• IT / IS Managers
• Enterprise Architects
• Knowledge Managers
• Procurement Managers
Where and how to start
• Why am I considering SBR?
• Do I have the capabilities to realise
benefits?
• How to understand the corporate vision
• Confirming objectives
• Aligning objectives with strategy
• Identification of stakeholders and
getting their buy-in
• Identifying, agreeing and defining
benefits
• Classifying benefits - cashable and
organisational
• Agreeing and defining necessary changes
and enablers
Now I have a base – now I can plan
• Benefit profiles and how to use them
• Facilitated workshops as an essential
Now I can start the Benefits
Realisation journey
• How to check alignment with strategy
and check optimisation of change
programme portfolio
• The Benefits Realisation Programme
• Benefits-driven change management.
• How to overcome expected and
unexpected roadblocks
• Stakeholder reservations and resistance
– early warning systems using
investment assessment matrices and
benefits matrices
• How to maintain SBR momentum in a
changing world
Keeping control to deliver early and
continual benefits during SBR
deployment
• Tracking benefits to stakeholders
• What to measure, when and how
• Baselines, target values and metrics
• Implementation and post-
implementation reviews
• Using lessons to improve the process
• Completing the six-stage cycle
• Attributing success

E-MAIL: info@unicom.co.uk • TELEPHONE: +44(0)1895 256 484

 REGISTRATION DETAILS:
Introduction to Successful Benefits Realisation (SBR)
– A vehicle that realises required benefits from change programmes
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