Best of Switzerland.

MySwitzerland.com 10 reasons to visit Switzerland.

Switzerland.
0 10 20 30 0 10 20

Schweiz Suisse Svizzera Switzerland 1:600 000

40 50km

17 28
Rheinfelden

30Miles

Zurzach

Frick Laufen
La

Brugg

Limma

Blac

Liestal
Bi
e rs

Porrentruy St-Ursanne Delmont

Aarau Olten Egerkingen

30
Lenzburg

Baden

Wohlen Zofingen

Bremgarten

us Re

Saignelgier Tramelan
Do ub s

Moutier Solothurn Grenchen Langenthal Bren a.A.

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Muri Beromnster Sursee Willisau Affoltern i. E. Huttwil Sumiswald Wolhusen

1408

St-Imier

La Chauxde-Fonds Le Locle Neuchtel

Biel/Bienne
Chasseral 1607
ele
e

Zugersee

rse

La Neuveville
B

Kirchberg Burgdorf

Kssnacht a.R.

Lyss Aarberg
eG Aar

13
Pilatus
2120

Napf

Entlebuch

Weggis Hergis-Vierwaldwil 1128 Stans

Fleurier Ste-Croix Grandson Yverdonles-Bains Vallorbe Orbe

Br oy

FRANCE

h uc Avenches Ne deEstavayerac le-Lac L Payerne

el t

Murten

Laupen

Langnau

Brgen- st stock

35
Belp Eggiwil
Schallenberg

Escholzmatt Srenberg
1168
Em

Sarnen

1898

Beckenri

Stanserhorn

Fribourg
La

Schwarzenburg

Steffisburg Thun
Th

me

2350 Rothorn

Brienzer

18
Brnigpass
1008

Engel
Titlis

Niederhorn

Brienz
e rse ze ien Br
2100

3238

Romont Bulle

Schwarzsee

un

Beatenberg
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se

1950

Meiringen
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Simme

Spiez
Niesen
2362

Wilderswil

Interlaken

Sustenpas

22

Schynige Platte Grindelwald

L'O

be
arin

Le Brassus Morges

Gruyres Chteaud'Oex

Jaunpass
1509

Frutigen Zweisimmen
er Kand

Lauterbrunnen Kiental 2970

Wengen

Eiger 3970

33 15
Lman

Les Paccots Vevey

La S

Schilthorn Mrren

Mnch 4107 Jungfraujoch

3454

Grimselpass
2165

2429

Furkapass

Jungfrau

St-Cergue Rolle Nyon

Lac

C 25

Rochers-de-Naye
2042 1445

Gstaad Gsteig
1546

Adelboden Lenk
Wildstrubel
3244

Kandersteg

Ale gla tsch cier

4159

Mnster

2478

Montreux Bouveret

Col des Mosses

5
L

ts

ch

en

al

Nufenenpass Fiesch

Leysin

Col du Pillon Les Diablerets

Glacier 3000

Leukerbad

Bettmeralp Riederalp

Aigle Monthey

Villars-s.-O.

Anzre Sion

CransMontana Sierre
ne Rh

Goppenstein

G
Brig Visp Simplonpass
2006

B G

GENVE
Carouge

Morgins Champry
3257

Unterbch St-Luc

St-Maurice Ovronnaz Nendaz Verbier

Dents du Midi

Vispa

27

Thyon

Grimentz Evolne

Grchen Zinal

Simplon Domodossola

Martigny

Saas-Fee
4545

Mont-Fort
3328

Dent-Blanche

Champex
Grand Combin

Arolla

4357

Matterhorn
4478

Dom

Tsch

Allalin

3457

Zermatt

All over Switzerland: 6 9 10 11 12 19 20 23 29 32 37 38 39 40

ChamonixMt. Blanc

4314 2469

Klein Matterhorn
3883

Gornergrat 3090 Dufourspitze

4634

Monte Rosa

Col du Gd St-Bernard

ITALY

1 2

Reason Nature Aletsch area Eiger, Mnch and Jungfrau The Matterhorn Swiss National Park Water Mountain lakes Drinking water Waterfalls Swimming

Page 67

9 10

Reason Public transport Swiss Pass Mountain adventures Our scenic routes Travel like clockwork Four cultures Lucerne Guarda The Lavaux Ticino

Page 1011

17 18 19 20

Reason Traditions Basler Fasnacht Brnigschwinget Culinary treats Swiss products

Page 1415

25 26 27

Reason Events Street Parade The Geneva Festival Art Basel Health Wellbeing The Spa Culture Paracelsus Alpine wellness

Page 1819

Montreux Jazz Festival

3 4

11 12

28

5 6 7 8

89

13 14 15 16

1213

21 22 23 24

Sports Hiking Mountain biking SwitzerlandMobility Winter sports

1617

29 30 31 32

2021

Schaffhausen

Kreuzlingen

Laufen

Bod

en

se

Thur
Tss

Romanshorn Frauenfeld Wil

ch

Arbon Rorschach St. Margrethen

Kloten

Winterthur
Herisau Wetzikon Wattwil
To

26 34
Uster Urnsch
1278

Appenzell
Rh ein

Horgen

Meilen
Zr ich

Schwgalp
Sntis
2502

Wdenswil Zug

see

Rapperswil Pfffikon Einsiedeln Ziegelbrcke

Linth

Wildhaus Buchs

r g Unterwasser

Amden
Walensee

LIECHTENSTEIN
Vaduz Malbun

D s Rigi 1800 Vitznau Brunnen C 21

Reuss

Goldau

Flumserberge

AUSTRIA
Schiers Kblis Samnaun Klosters
Piz Buin
3312

Glarus Schwyz Hoch-Ybrig Stoos Flelen Altdorf Erstfeld

1460

31

Sargans Maienfeld Landquart

Glrnisch
2914

Bad Ragaz
Pizol
2844

ttersee

ied

Braunwald Linthal
1948

Elm

B
Flims Laax Ilanz Thusis
Piz Beverin
2998

Chur

Lan dqua rt

Klausenpass
Tdi
3614

Davos Arosa Lenzerheide

Landwasserviadukt

lberg

Brigels Obersaxen

A Jakobshorn
2590

Guarda Susch
Inn

14
Scuol
Nationalpark

Flelapass
4049

ss Wassen
2044

224

Disentis Sedrun

in rhe der Vor

Zernez

Ofenpass

Oberalppass Andermatt
2108

Vrin

Tiefencastel Savognin

Filisur Bergn Zuoz Albulapass

2312 2453

2149

Mstair

Vals

Pso. del S. Gottardo Airolo

1914

Lukmanierpass Olivone Faido Passo del S. Bernardino

2065

ein errh Hint Splgen Splgenpass

2113

Umbrailpass

2501

Fusio Robiei Bignasco Sonogno

Ticino

San Bernardino

24St. Moritz A Julierpass Silvaplana E Bivio 2284

Malojapass
1815

Piz Nair 3056

Samedan

Pontresina

Muottas Muragl

Sils

Piz Corvatsch 2973 3451 Diavolezza

4049

Passo del Bernina

2328

Mesocco Biasca Chiavenna Roveredo Bellinzona

Soglio

Piz Bernina

Piz Pal

3901

Bosco Gurin

Poschiavo

Lavertezzo Maggia Locarno

B
Tirano

D 22
1621

Ascona Brissago

Monte Lema

36 D LUGANO o
L

B
Menaggio

ag gio r

Ponte Tresa

od ag

ga n i Lu

B E
1701

La

16 Morcote
Monte S. Giorgo
1097

Monte Generoso

go

Mendrisio

Schweiz Suisse Svizzera Switzerland 1:600 000

0 10 20 30 40 50km 0 10 20 30Miles

Chiasso

33 34 35 36

Reason Cities Nightlife Museums Shopping Quality of life Hospitality Non-hotel accommodation

Page 2223

Scenic routes
A B C D E F

Glacier Express: ZermattBrigAndermattDisentisChurDavos/St. Moritz GoldenPass Line: MontreuxZweisimmenInterlakenBrnig PassLucerne

Porrentruy St-Ursanne

Bernina Express: Chur/Davos/St. MoritzBernina PassTiranoLugano (by bus, only in summer)

Saignelgier Wilhelm Tell Express: LucerneFlelen (by boat)St. GotthardBellinzonaLocarno/Lugano
Do ub s

Switzerland
Tramelan St-Imier La Chauxde-Fonds Le Locle Neuchtel

Neuhausen a. Rheinfall

Stein am Rhein

GERMANY

gg

en

38

39 40

Budget accomodation Agrotourism

Fleurier Ste-Croix Grandson

c Avenches eu eN c d EstavayerLa le-Lac Payerne

t h

el

Murten

ele

rse
i

Ma

ia gg

Palm Express: St. MoritzMaloja PassChiavennaLugano (by bus) Pre-Alpine Express: LucerneRapperswilSt. GallenRomanshorn RegioExpress Ltschberger: BernKanderstegBrig

37

2425

Biel/Bienne
Chasseral 1607

Typically Swiss Hotels

La Neuveville

Ly

La

Welcome.
Switzerland is a unique holiday, travel and conference destination in the heart of the Alps. Our motto get natural. applies everywhere: unspoilt nature and majestic mountains, genuine people and thrilling adventures all present endless holiday possibilities. We look forward to your visit! Jrg Schmid, CEO Switzerland Tourism

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Further information:

Log on to MySwitzerland.com and enter the relevant number in the Search field to obtain further information on the corres- ponding offer.

Biosfera Val Mstair, Graubnden

Grezi.

Contents.
4 Did you know 6 Reason 1: Nature. 8 Reason 2: Water. 0 Reason 3: Public transport. 1 2 Reason 4: Four cultures. 1 4 Reason 5: Traditions. 1 6 Reason 6: Sports. 1 8 Reason 7: Events. 1 0 Reason 8: Health. 2 2 Reason 9: Cities. 2 4 Reason 10: Hospitality. 2 6 Information for holidays in Switzerland. 2

Switzerland Tourism www.MySwitzerland.com info@myswitzerland.com For your local Switzerland Tourism contact please refer to our website.
Your local contact:
16 2 9 0

Contents | 3

Did you know

that Lake Geneva is the largest freshwater lake in Central Europe? Switzerland has 6% of Europes stock of fresh water. The Rhine, Rhone and Inn all take their source here, although their waters flow into three seas: the North Sea, the Mediterranean and the Black Sea. that you are not allowed to smoke in Swiss trains? Anti-smoking campaigns are gaining ground. The Swiss Federal Railway banned smoking in all their trains in December 2005, and in March 2006 Ticino became the first canton to ban smoking in public places. As of May 2010 this law is effectual in whole Switzerland. ... that the Swiss are world champions in recycling? The Swiss attach a lot of importance to recycling. Ordinary citizens are encouraged to recycle as much as possible. In many cantons householders pay a tax according to the volume of rubbish they put out for the dustmen to collect. This acts as an incentive to dispose of anything recyclable at recycling points for which they do not have to pay.

why the official abbreviation for Switzerland is CH? For historical reasons, Switzerlands official name is still the Swiss Confederation. In Latin this is Confoederatio Helvetica, from which the countys international abbreviation, CH, is derived. However, this is in fact a misnomer: a confederation is an alliance of autonomous entitles. Since 1848 Switzerland has been a federation: a grouping of entitles with a central authority.

4 | Did you know ...

 that landlocked Switzerland has a merchant navy? Four per cent of Switzerlands Gross Domestic Product comes from the shipping and logistics sector. It employs some 130,000 people in Switzerland alone. ... that you are never more than 20 kilometres (13 miles) away from a lake or a river and that 14% of Switzerland is protected as nature or national parks? In Switzerland you will see natures most fascinating aspects: 1,484 lakes, 1 National Park, 16 natural parks and 5 UNESCO World Heritage sites offer a wide range of natural variety. that more Nobel prizes have been awarded to the Swiss than to citizens of any other country? Since 1901 no less than 24 Swiss citizens have received the highest academic award. In proportion to the population, no other country has won more Nobel prizes. that Switzerland is home to Europes oldest vegetarian restaurant? Haus Hiltl, which opened in 1898, is one of the most popular eateries in Zrich, and is listed in every tourist guide to the city.

that the Swiss are a nation of rail travellers? People in Switzerland travel more kilometres by train than their counterparts anywhere else in the world. On average, each person travels approximately 2,103 kilometres (1,306 miles) 127 kilometres/year (79 miles) more than those in Japan, the nearest rival. that the highest vineyard in Europe is in Switzerland? The Valais village of Visperterminen has long been proud of being home to the highest vineyard in Europe, which extends from 660 metres to 1,150 metres above sea level. More than ten years ago, many plots were no longer cultivated; but following renovation of the decaying dry-stone walls and the founding of the Heida Guild by Pirmin Heinzmann, cellarer of the St. Jodern winery in Visperterminen, the vineyards are flourishing once again, producing Heida white wine known as the Pearl of alpine wines. that Switzerland has four official national languages? Despite its relatively small size, Switzerland is home to four official national languages: German (spoken by 64% of the population), French (20%), Italian (7%) and Romansh (1%). English is also widely spoken.

Did you know ... | 5

Thal Nature Park, Schweizer Mittelland

Nature.

Basel

An unspoilt natural paradise.

Zrich

Bern

4 2 1

Geneva

Lugano

Mountains and valleys, glaciers and forests, lakes and rivers its amazing how much variety and beauty is crammed into such a small space. For an active holiday, or perfect relaxation, Switzerland has something for everyone. The Alps need no introduction and never disappoint. Nature parks are home to rare plants and animals, or feature unusual Further information: geology. Everywhere there are cable cars or cog railways to carry visitors effortlessly up the steepest 989 0 slope to enjoy superb views from the top.

6 | Reason 1: Nature

Jungfrau-Aletsch, UNESCO World Heritage, Valais

Reason 1:

Tip 1. Aletsch area.

A magnificent heritage site The Alps can take your breath away when you look down, as well as when you look up: the Aletsch Glacier is the longest in Europe and you can get a stunning view by taking a cable car up from the Rhone valley and getting out at the top station. Not for nothing is the area a UNESCO World Heritage site, covering the glacier, the Jungfrau and the Bietschhorn. It was chosen for its variety, its scientific interest and its sheer beauty.

Further information:
3 6 512

Tip 2. Eiger, Mnch and Jungfrau.

An attraction inside and out The famous trio of the Bernese Oberland have plenty for everyone. Numerous hiking routes offer panoramic views of the snow-capped peaks, or for a closer view of the famous Eiger North Face, try the Eiger Trail at its foot. For a more relaxing visit, take the Jungfrau railway which snakes for 9 kilometres inside the three mountains up to Europes highest railway station stopping on the way to let you look out over the valleys below.
Further information:
62935

Tip 3. The Matterhorn.

The most famous peak of all Star of chocolate box and calendar, the mountain with the crooked peak is a symbol of Switzerland. A challenge to mountaineers, but less energetic visitors can enjoy its tranquil beauty from afar. You know it from photos, but can you leave without seeing the real thing? Winter or summer, a ride in the Gornergrat railway from the village of Zermatt takes you to the starting points of unforgettable tours focussed on the mythical mountain.
Further information:
45830

Tip 4. Swiss National Park.

Nature at its most unspoilt Ibex, chamois, deer, marmots with luck you may see all of these in their natural surroundings in the Swiss National Park. Look up, and perhaps youll see a golden eagle or a rare bearded vulture. The park is an unspoilt paradise for fauna and flora; humans stay strictly on the paths. But with 80 kilometres (50 miles) of hiking trails there is plenty to explore. And the wild mountain landscape, with its rivers and lakes, is an attraction in itself.
Further information:
37658

Reason 1: Nature | 7

Water.

7
Basel Zrich

Pure, sparkling and inviting.

Switzerland is proud to call itself Europes reservoir. The rivers rising in its mountains flow into the North Sea, the Mediterranean and the Black Sea. Visitors can enjoy this pure natural resource in many ways. Clear mountain lakes invite bathers to take the plunge; walking trails hug vast reservoirs high in the Alps, run alongside the rivers or past dramatic waterfalls; historic steamers and ultra-modern ships Further information: ply the famous lakes. And refreshing mineral water 14156 adds sparkle to meals!

Bern

Geneva Lugano

All over Switzerland:

6

8 | Reason 2: Water

Doubs Nature Park, Jura

Reason 2:

Tip 5. Mountain lakes.

Cool, clear and inviting The crystal-clear waters of Lake Oeschinen reflecting the azure mountain sky Switzerlands mountain lakes draw bathers, boaters, hikers and nature lovers alike. Many lie in conservation areas and are home to a variety of ducks and other water birds. Arm yourself with a pair of binoculars and plenty of patience. Surrounded by mighty cliffs or cool forests, or lying open on a high plateau, wherever there are mountains there are lakes waiting to delight you.
Further information:
2 10 8 7

Tip 6. Drinking water.

Guaranteed pure Its no surprise that the water coming out of the taps in Switzerland should be of drinking quality, but there arent many countries where you can drink the water in the city fountains. In general, if it doesnt say you cant, you can. So theres no need to buy bottled water, but if you like it, Switzerland is rich in mineral springs, bottled by local companies. Still or sparkling, its purely a matter of taste which one you choose.

Further information:
4116 7

Tip 7. Waterfalls.
Falling from the heights An inspiration to poets and painters, Switzerlands waterfalls are among the highest and biggest in Europe. Goethe and Byron wrote about the Staubbach Falls in the Bernese Oberland, just one of 72 spectacular falls in the Lauterbrunnen valley. In the same valley are the mysterious Trmmelbach Falls, inside the mountain, but open to visitors. The biggest waterfall is on the Rhine; take a boat through swirling waters to its very foot.
Further information:
14 2 6 6

Tip 8. Swimming.
Taking the plunge Switzerlands plentiful lakes and rivers more than make up for the fact that it doesnt have a coast: its a real swimmers paradise. In summer the river flowing through the capital, Bern, is full of bobbing heads is there any other capital which can boast the same? There are cordoned off bathing facilities along all the biggest lakes or take a dip in a crystal-clear mountain lake, in water just pure enough to drink.

Further information:
9880

Reason 2: Water | 9

Public transport.

Basel

The Swiss style of travel.

Zrich

Bern

Geneva Lugano

All over Switzerland:

9 10 11 12

There is a train whenever you need it from the moment you arrive at the airport. There will be a bus on which to continue your journey, or another train; a boat on which to glide across a lake, or a little red train to carry you up into the mountains. The whole system runs as smoothly as a Swiss watch. And there are so many places waiting to be disFurther information: covered! Thats the beauty of the Swiss Travel System: freedom of the country, on a single 9868 all-in-one ticket. www.swisstravelsystem.ch

10 | Reason 3: Public transport

Bernina Express between Pontresina and Samedan, Graubnden

Reason 3:

Tip 9. Swiss Pass.

Travel like royalty The Swiss Pass allows you free travel on the entire Swiss Travel System: no less than 20,000 kilometres (12,430 miles) of rail, bus and boat routes. The Pass also includes rides on buses and trams in 41 towns and cities, trips on our famous scenic routes including the Glacier Express and the GoldenPass Line, and free entry to more than 400 museums. The Swiss Pass is valid for durations of 3 days up to 1 month. www.swisstravelsystem.ch
Further information:
9868

Tip 10. Mountain adventures.

Ride high for a low price You can access many of Switzerlands most beautiful mountain peaks by cable car or cog railway. With the Swiss Pass, you benefit from a 50% discount off the price of most of these rides. Take this opportunity to enjoy some unforgettable experiences on Switzerlands spectacular mountaintops. New: travel on the cog railways and cable cars on the Rigi is free of charge with your Swiss Pass.

Further information:
9868

Tip 11. Our scenic routes.

Small land, big adventures Ride the trains, buses and boats of our scenic routes, and you will spend hour after hour marvelling at the glorious landscapes. On your journey across this breathtakingly beautiful country, you have an ideal vantage point enjoying the views through the panoramic windows of a train, from the deck of a boat, or the comfort of a PostBus seat. Highlights include the Glacier Express, the Wilhelm Tell Express, and the GoldenPass Line.
Further information:
9868

Tip 12. Travel like clockwork.

Linked by train, bus and boat No other country in the world has a public transport network offering such dense coverage. Swiss Federal Railways (SBB) and the other Swiss transport providers are constantly improving connections to the holiday regions. Trains run at regular intervals: they always depart and arrive at the same minute past the hour/half hour. Timetable information: www.sbb.ch.

Further information:
9868

Reason 3: Public transport | 11

Four cultures.

Basel

Variety in a small space.

Zrich

13
Bern

14

15
Geneva

16

Lugano

Even if Switzerland is only a small country, its a land of four different cultures, languages and a diversified landscape. Prosperous mediaeval cities have kept their old centres intact. Unspoilt villages nestle in the valleys, or provide commanding views from the hilltops. The variety in building style is dazzling: half-timbered houses in the east, richly Further information: painted facades in the centre, delicate stucco in Graubnden. The vegetation is no less varied: palm 13375 trees in Ticino, vineyards on south-facing slopes.

12 | Reason 4: Four cultures

Corippo, Verzasca valley, Ticino

Reason 4:

Tip 13. Lucerne.

A famously crooked bridge Lucernes Chapel Bridge is Europes oldest covered wooden bridge, and one of Switzerlands best-known sights in the German part of the country. But theres plenty more to discover in a leisurely stroll, including the old centre with its painted houses and the mediaeval walls. A little further out is the countrys most popular museum, the Swiss Museum of Transport. There are superb views from the lakeside, and the muchloved lake fleet tempts with a range of excursions.
Further information:
2 8 410

Tip 14. Guarda.

Standing guard over the valley High above the Inn valley is the unspoilt village of Guarda, with streets of typical tall Engadin houses, their facades decorated with sgraffito patterns, pictures and inscriptions. In the local Romansh language, its name indicates it is a vantage point with views of the whole valley. And its the setting for the charming childrens story of Schellenursli, a little boy bravely determined to find a bell for the Chalandamarz festival.

Further information:
36225

Tip 15. The Lavaux.

A grape-growing heritage The Lavaux vineyards are one of Switzerlands UNESCO World Heritage sites. Planted by mediaeval monks, they cover 800 hectares of south-facing slopes overlooking Lake Geneva in the French part of Switzerland. Take a boat to get a spectacular view from the water, or ramble through the sundrenched terraces and unspoilt villages, looking over the lake to the mountains on the other side. There are naturally plenty of opportunities to sample the excellent local wine!
Further information:
3 6 515

Tip 16. Ticino.

Switzerlands sun lounge Switzerland with Italian flair thats Ticino, on the southern side of the Alps. Stunning mountain scenery, sparkling lakes, and enough sun for palm trees to flourish. The village of Morcote, on Lake Lugano, combines it all. Built on a hillside, dominated by its church tower, its red-roofed houses clustered along the shore, it can be reached not only by road, but by boat or on foot, descending from the San Salvatore mountain trail.

Further information:
37032

Reason 4: Four cultures | 13

Traditions.

17 Basel

Delighting locals and visitors.

Zrich

Bern

18

Geneva Lugano

All over Switzerland:

19 20

Although Switzerlands roots are firmly anchored in its history, the country is thoroughly modern and innovative. People are proud of their old traditions the customs they love to celebrate, the folk music they play, and the mysterious sports they practise, like flag throwing and Swiss wrestling. The same pride goes into more modern activities at which the Swiss Further information: are equally skilled, producing the items for which they are famous, like watches and army knives, and 9889 chocolate and cheese.

14 | Reason 5: Traditions

Mnnlichen, Jungfrau Region, Bernese Oberland

Reason 5:

Tip 17. Basler Fasnacht.

Darkness and light at carnival The best-known of Switzerlands carnivals is Basels Fasnacht, its three most beautiful days. At 4 a.m. on the first Monday of Lent, all the lights go off for the Morgestraich when the costumed and masked participants set off to the sound of fife and drum, the only light coming from their lanterns with their satirical decorations. For 72 hours the streets are alive with the sound of carnival music fun for locals and visitors alike.
Further information:
36438

Tip 18. Brnigschwinget.

Where burly men bite the dust Lovers of traditional folklore are well served at the annual Brnigschwinget Swiss wrestling match, where they can see not only the best wrestlers of Central Switzerland, but also admire typically Swiss skills such as yodelling, alphorn playing, and flag throwing. As for Swiss wrestling, it involves burly men, special shorts, strength and dexterity and lots of sawdust best to come and see for yourself! Something unique to Switzerland.
Further information:
3 6 47 8

Tip 19. Culinary treats.

How to cement friendships Chocolate and cheese two typically Swiss products, using top-quality Swiss milk. Let your eyes feast on the tempting confectionery displays; a perfect gift for your friends, if you dont eat it yourself first! As for cheese its all there, from mature, hard varieties to kinds creamy enough to serve with a spoon. And for Swiss conviviality, try a fondue cheese melted in wine, which everyone stirs with cubes of bread on long forks.
Further information:
9 8 81

Tip 20. Swiss products.

Small size, great skill Ingenuity, precision and quality: Swiss qualities reflected in two of Switzerlands best-loved products, the Swiss army knife and the Swiss watch. Theres no problem in finding them; the problem is which to choose. A fun souvenir, or the treasure of a lifetime, theres something for everyone. Take the time to visit Watch Valley in western Switzerland, with its scenic landscape and historical attractions, home to many leading brands.
Further information:
17 17 9

Reason 5: Traditions | 15

Sports.

Basel

The pleasure of keeping fit.

Zrich

Bern

21 24 22

Geneva Lugano

All over Switzerland:

23

Taking exercise in Switzerlands magnificent landscape is pure pleasure. Winter or summer, it is a sporting paradise. Skiers and snowboarders have thousands of kilometres of pistes at their disposal, and resorts clear trails for winter hikers. When the snow has gone, a network of routes lies open for bikers, canoeists and walkers all those who want Further information: to enjoy the countryside at a more leisurely pace. The routes are well signalled, and tailor-made 14237 packages are available on request.

16 | Reason 6: Sports

Lake Oeschinen, Bernese Oberland

Reason 6:

Tip 21. Hiking.

Walking the walk The Swiss love hiking, and Switzerland is criss-crossed by well-marked trails. From Sunday strollers to mountain trekkers, are all well served. From the top of the next hill, round the next corner, what stupendous view will open up before you? Try one of the panoramic paths on either side of Lake Lucerne: let yourself be transported to the top to save yourself the climb. Once there, the path is as long, or as short, as you choose.

Further information:
14 5 6 2

Tip 22. Mountain biking.

Enjoying the ups and downs Mountain bikers are spoilt for choice in Switzerland, with routes classed from easy to extreme, steep climbs or long-distance tours. Take the southern canton of Ticino: if you like a real challenge, try Monte Tamaro, in the track of world champions. For something differently rewarding, there are the rolling hills and pretty villages of Mendrisiotto, or the little-known Capriasca region, with its chestnut forests and views of Lake Lugano.
Further information:
16 18 8

Tip 23. SwitzerlandMobility.

Taking the slow road What you would rush past in a car, with SwitzerlandMobility you can enjoy slowly under your own steam and still cover a fair few miles. Whether youre into hiking, cycling, mountain biking, skating or canoeing, SwitzerlandMobility has set up a network of clearly signposted routes for non-motorised traffic, with options for bike rental, overnight accommodation and the transport of luggage. Travel independently, or book a tailored tour.
Further information:
15 518

Tip 24. Winter sports.

A long tradition continues Switzerland has always attracted winter sports enthusiasts. The chic resort of St. Moritz in the Engadin has twice hosted the winter Olympics, it has 350 kilometres (217 miles) of ski pistes, and is home to the Cresta run skeleton track and the oldest bob run in the world still built every year of natural ice. The famous White Turf horse races are held on the frozen lake, and theres a network of winter trails for crosscountry skiers and walkers.
Further information:
15 3 4 8

Reason 6: Sports | 17

Events.

28

Basel

26

Never a dull moment!

Zrich

Bern

25 27 Geneva
Lugano

There is always something going on in Switzerland. Summer is the season of music festivals, held in concert halls, on hills, by the side of lakes, even in a Roman arena. Classical music lovers listen to international musicians; big names flock to the rock, jazz and pop events. Some Swiss cities have their own celebrations, with music and fireworks which bring everyone into the streets to enjoy themselves. Further information: And through the year the different fairs and exhi14765 bitions are always crowd-pullers.

18 | Reason 7: Events

Lavaux, UNESCO World Heritage, Lake Geneva Region

Reason 7:

Tip 25. Montreux Jazz Festival.

Where the stars shine Of all the summer music festivals, the Montreux Jazz Festival is one of the most prestigious. Since it started in 1967, it has drawn names like Miles Davis, Ella Fitzgerald, Quincy Jones, Eric Clapton, Sting, Aretha Franklin and many, many more. But it gives a stage to emerging artists as well. From its jazz beginnings, it has expanded to feature music of all kinds. And anyone whos been will tell you: the atmosphere is something really special.
Further information:
43597

Tip 26. Street Parade.

A feast of music and colour If you think the Swiss never let their hair down, think again! Hundreds of thousands of people descend annually on Zrich on a mid-August Saturday for the crazy, colourful Street Parade. Brightly decorated Love Mobiles drive slowly through the crowds, each playing its own type of electronic music, with leading DJs and live acts. And if thats not enough, there is partying in and around Zrich from Friday night to the early hours of Monday.
Further information:
8 7 12 8 4

Tip 27. The Geneva Festival.

Fun by the lake Fabulous music and breathtaking fireworks on the edge of the lake thats the annual Festival in Switzerlands most cosmopolitan city, Geneva. From rock to reggae, from country to classical, theres something for you whatever your taste. And talking of taste: theres a chance to sample some fine local products in the espace terroir. A pre-festival fortnight at the end of July runs into the 10-day festival proper: not to be missed.
Further information:
6 0 3 8 8 17

Tip 28. Art Basel.

A must for art lovers The biggest art fair in the world is held in Basel in June each year. Art Basel is a leading showcase for contemporary art, with nearly 300 top international galleries showing recognised masters and up-and-coming stars working in every branch of the arts from painting, drawing and sculpture to installations, photography and video. For over 40 years it has been attracting collectors, dealers, artists, curators and art lovers in general.
Further information:
43592

Reason 7: Events | 19

Health.

Basel

30

Luxury is good for you!

Zrich

31
Bern

Geneva Lugano

All over Switzerland:

29 32

Theres a long spa tradition in Switzerland 2,000 years ago the Romans enjoyed the thermal waters they found in different places. The tradition has continued, but is now rather more sophisticated. Swiss wellness hotels are the last word in luxury. From aerobics to Zen, and dozens of ways to be pampered in between. Deals and Further information: packages are available both at city spas and in secluded mountain resorts. Theres surely no better 9892 way to get rid of stress and recharge the batteries.

20 | Reason 8: Health

Bogn Engiadina Scuol, Graubnden

Reason 8:

Tip 29. Wellbeing.

A wealth of ways to feel well Spending a holiday being pampered in mind and body is a popular option, and where better to get revitalised than in one of Switzerlands many hotels providing wellness facilities? Detoxify your body, improve your circulation, get rid of wrinkles, take up aerobics, learn to meditate. Ayurveda from India, moxibustion from China, thalassotherapy from ancient Greece and recently developed methods from Europe and the Americas are all on offer.
Further information:
9892

Tip 30. The spa culture.

Staying in hot water Switzerland has a long-standing spa tradition, starting 2,000 years ago with the Romans who built several baths. One was in Baden, whose name even means bath; its sulphurous thermal springs bubble out at a temperature of 47C (117F). But the whole country is rich in hot springs, and the spa culture has not stood still. Check out the possibilities. Make a relaxing day of it by a spa pool, or book into a spa hotel for a truly pampered holiday.
Further information:
36990

Tip 31. Paracelsus.

A cure in a romantic setting The Pffers hot springs in the Tamina gorge near Bad Ragaz have been known since the 13th century, but it was only after 1535, when the eminent doctor Paracelsus wrote about its virtues, that the sick started coming from far and near, hoping for a cure. The old spa in the romantic gorge is open to visitors, but those wanting to benefit from its curative waters can now stay in luxurious hotels with extensive grounds in Bad Ragaz itself.
Further information:
28433

Tip 32. Alpine wellness.

Mountains work wonders Take a break from the stresses and strains of everyday life, and retreat to the seclusion of a mountain resort to be pampered into a feeling of wellbeing. All over Switzerland wellness hotels are waiting to welcome you, with a selection of saunas, steam baths and luxurious pools, massage and physiotherapy, plus fresh air, tranquillity and stupendous scenery. Just relax and enjoy yourself, and go home fully refreshed.

Further information:
19 8 3 7

Reason 8: Health | 21

Cities.

Basel

34

No chance to get bored.

Zrich

35 33

Bern

Geneva Lugano

36

Shopaholics, culture vultures, and clubbers all find what they are looking for in Switzerlands towns and cities and much more too. Its a pleasure to stroll round the main shopping areas merely admiring the window displays, and an even greater pleasure to find a treasure or snap up a bargain. Anyone with a sense of history will love the city centres with Further information: their magnificent old houses and fine churches. And those who like night life just need to keep their 9856 eyes and ears open after dark!

22 | Reason 9: Cities

Rheinbadhaus lido with view of the cathedral, Basel

Reason 9:

Tip 33. Nightlife.

When the stars are out Lausanne is a city for night owls, whose club culture attracts visitors from far and wide. At midnight, while older citizens sleep, the town centre is a buzz. There is a club for every age and every taste, some with wellknown DJs playing to sold-out audiences, and others still waiting to be discovered. Bars, cafs, clubs; electro, RnB, hip hop, reggae, house, rock; mainstream or alternative its all there for you to go out and find.

Further information:
14 8 7 8

Tip 34. Museums.

Getting to grips with history Switzerland is a land of museums of every sort, often housed in eyecatching buildings. The National Museum in the heart of Zrich looks like a mediaeval castle. Its recently refurbished main exhibition gives an exciting overview of Switzerlands complicated cultural history. Special exhibitions throw a spotlight on specific topics, and every month a different modern object is put on show for what is new today, is history tomorrow.
Further information:
13 8 4 4

Tip 35. Shopping.

Spoilt for choice Shopping is a special experience in the Swiss capital Bern. Whether or not you actually want to buy anything, you can feast your eyes on items ranging from antiques to souvenirs, from elegant clothes to tempting chocolate, in the 6 kilometres of arcades known as Lauben and if its raining, you wont get wet! The windows are a treat in themselves: the Bernese even have a special word, lubele, for wandering around the arcades.
Further information:
9884

Tip 36. Quality of life.

Southern relaxation Lugano, in sunny Ticino, lies in a bay on the lake of the same name, surrounded by mountains. Thanks to its mild climate, camellias and magnolias flourish in its many parks. A town big enough to cater for every need, but never overwhelming. Saunter round the traffic-free old city with its painted facades and arcades, relax at a caf in one of the piazzas, sipping a leisurely glass of wine or cappuccino as you watch the world go by.
Further information:
2 8 4 51

Reason 9: Cities | 23

Hospitality.

Basel

Guests always feel welcome.

Zrich

Bern

Geneva Lugano

All over Switzerland:

37 38 39 40 39

The Swiss have been looking after their visitors for at least two centuries and know how to cater for every taste. The magnificent five-star hotels in the top resorts are the last word in luxury. Guests with simpler tastes may perhaps choose a historic hotel, tastefully refurbished to meet all modern demands, or get closer to the Swiss way of life with a farm stay or Further information: bed and breakfast in a family home. Many hotels and homes make a virtue of serving local produce 98 48 always worth sampling.

24 | Reason 10: Hospitality

Grand Htel du Lac, Vevey, Lake Geneva Region

Reason 10:

Tip 37. Typically Swiss Hotels.

Swiss quality with local roots Typically Swiss Hotels pride themselves on offering an experience that can only be had in Switzerland. Enjoy the personal touch: the lovingly furnished rooms and authentic local cuisine with local wines. They are all situated in prime locations, perhaps at the heart of a historic town, perhaps with breathtaking mountain views as varied as Switzerland itself. The staff are always happy to give local advice: they know their region well.

Further information:
17 6 8 9

Tip 38. Non-hotel accommodation.

The simple alternative Not everyone wants to stay in a hotel, and in Switzerland you are spoilt for choice for alternatives. Bed and breakfast is one: there are about 900, ranging from luxury to simple; locations include castles, houses, chalets and farms. Stay overnight in private accommodation, or rent a holiday apartment and look after yourself. If you prefer the outdoors, there are plenty of campsites where you can pitch your tent or park your caravan.
Further information:
9848

Tip 39. Budget accommodation.

Good value for money If youre on a budget, theres no need to despair. Some 56 Swiss Youth Hostels provide high-quality accommodation at affordable prices, where you can meet people from all over the world. Many are in historic buildings several are in castles but a constant refurbishment programme keeps them to the highest standards, and environmentally friendly. Of course they are spotless: Grindelwald hostel was recently voted the cleanest in the world.
Further information:
9848

Tip 40. Agrotourism.

Close to nature For a really unusual Swiss experience, why not copy Heidi and sleep in the hayloft? All over Switzerland, 200 farms offer the chance to do just this and in the morning youll get breakfast too. It could hardly be friendlier, and what a good way to see how farming families live! Or book a farm holiday, and be as active or as lazy as you please. Families, the elderly, children by themselves, groups theres a farm holiday for everyone.
Further information:
16 0 9 0

Reason 10: Hospitality | 25

Seals of quality.

Information for holidays in Switzerland. News and info about Switzerland.

Through the Swiss Tourism Quality Seal programme, the leading tourism organisations and a total of 2,400 tourist establishments are committed to a clearly defined quality of service for their guests.

Interested in what is happening day to day? The news and information website on politics, the economy, society, culture and

science, in nine languages.

Travel to Switzerland.
Tips and information on how to get to Switzerland. Whether you are travelling by plane, train or car, Switzerland offers excellent international connections.

9865

Travel within Switzerland.

Convenient, comfortable and carefree: a dense public transport network and optimal connections guarantee flexible travel and enjoyable explorations throughout Switzerland.
9868

Booking accommodation.
Credits Devised, designed and published by: Switzerland Tourism, Zrich Cover photograph: Brunnen, Lake Lucerne, Central Switzerland, David Willen Photographs: Switzerland Tourism, holiday regions, cities, Roland Gerth, Lorenz Andreas Fischer, Gery Nitsch, Christof Sonderegger, Manfred Felder Printed in Switzerland by Birkhuser + GBC AG, Reinach Print run: 100,000 copies Published: Octobre 2010 An emphasis on sustainability Switzerland is known as a country of unspoilt nature that is committed to environmentally sensitive policies regarding natural resources, to careful stewardship of the landscape, and to its eco-friendly public transport system. This commitment to the environment and to sustainable development guarantees a high-quality tourism for our guests.

From design & lifestyle hotels to wellness retreats and farm stays: Switzerlands accommodation options at a glance. With, of

course, an easy and convenient booking facility.

98 48

Hotel ratings by guests, for guests.

Find out quickly and simply about a hotel by means of personal assessments. You too can rate your hotel and so help ensure the quality of Swiss hospitality.

9874

Our iPhone Apps.

No more dragging around books, magazines and papers. With our free iPhone Apps you find a lot of useful information about cities, hiking, events, etc.

17759

Swiss Hike App

City Guide App

Event App

Lakesides/ Swimming Pools App

SnowReports App

Information for holidays in Switzerland | 26

Partners.
MySwitzerland.com/sponsors Recommended by Switzerland Tourism.

Strategic Partners.

Train travel www.rail.ch

Air travel www.swiss.com

Financial services www.ubs.com

The trade association of the Swiss hotel industry www.swisshotels.com

Gateway to the Alps www.zurich-airport.com

Switzerland Cheese Marketing www.switzerland-cheese.com

American Express in Switzerland www.americanexpress.ch

Swiss Chocolate www.chocolatfrey.ch

Postal and passenger transport services www.swisspost.ch

Holiday houses and apartments www.interhome.com

Car rental www.europcar.ch

Telecommunications www.swisscom.com

Official Partners.
www.bucherer.com www.gastrosuisse.ch www.globalrefund.com www.mammut.ch www.premiumswitzerland.com www.victorinox.com

www.rohner-socks.com

www.stoeckli.ch

www.swissinfo.ch

www.swisstravelcenter.ch

www.topevents.ch

The quality of a Swiss watch, neatly packaged in an airline.

Its the small things that make an airline great. At SWISS, we pay attention to every detail of our service. From personal assistance, to inight cuisine and entertainment programmes: it all makes a dierence. And with every ight we get just a little bit better. So you can count on enjoying your time on board.

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