Beruflich Dokumente
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Justin Timberlakes song, Im lovin it is adapted to the accent of the people living in the Islands of Samoa in order to arouse positive sentiments. The songs lyrics also subtly endorse the concept of family values to persuade consumers, especially those who have not yet forgotten the imperative of spending time with family. Furthermore, being able to hang out with friends attracts people who want to eat and socialize simultaneously. As the ad demonstrates, people are communicating through smiles and bodily gestures and thus fostering stronger bonds. Arguably, the culture of vanity i.e. Live life to the fullest! is also being promoted through this ad. On a cursory glance of this ad, one would think that this analysis creates a paradox; how could individualism and collectivism both be promoted at the same time? But after a critical examination, one would understand that its in reality an indoctrination of self-love under the guise of flaunting communal propriety. This attracts the naive and radical mind.