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PROPOSAL
COURSE
METHODS IN BUSINESS RESEARCH
ORGANIZATION
DALDA FOODS PRIVATE LIMITED
GROUP MEMBERS
ALI HAMZA KAMAL
AVAIS BABAR CHISHTI
KAMRAN AZIZ
MUHAMMAD HAMZA
CLASS
BBA VI-II
DATE
26 JANUARY, 2007
ORGANIZATION OVERVIEW
COMPANY PROFILE
When you hear the name Dalda the image of quality conjures up in
your mind. Dalda has earned the trust of its consumers over a period
of almost 60 years. In fact Dalda is the pioneer of vegetable oil and
banaspati ghee in the country. It all started almost 60 years ago when
Dalda's food scientists pioneered a way of preserving the goodness of
vegetable oils in a manner which preserved the taste and tradition of
ghee but was a healthier substitute -thus Dalda Banaspati was born.
This quality and taste was made available to millions of consumers in
the country. Ever since Dalda has kept up the high quality and
consumers have responded by always rating it as number one in
quality and taste. Dalda Foods is the only company which has ISO 9002
for Quality, ISO 14001 for Environment and OHSAS 18001 for Health
and Safety Standards in this sector
Dalda Foods is the first and the only edible oils factory in Pakistan to
have its own effluent treatment plant. When you visit the Dalda Foods
factory, you will not fail to notice the beautiful green lawns, all irrigated
by the treated effluent water. This is Dalda's humble contribution
towards conserving and sustaining this precious natural resource.
Fats and oils are an important part of a healthy diet. Your body needs
fat to function properly. That is why nature has made 15-20 per cent of
the body weight of an adult from fats. However, not only the quantity
but type of fat eaten is also very important. Here the clear choice is
Dalda.
Dalda VTF Banaspati, Dalda Cooking Oil and Planta Cooking Oil are
made from a selection of finest vegetable oils — canola, sunflower,
soybean, cottonseed, and palm oil. These are hygienically produced in
one of the most modern, computerised processing plants where the
natural goodness of oils is preserved for the users.
Dalda Foods has been able to deliver the best possible cooking
mediums to millions of its consumers' using its International
Technology and Expertise. The trust of its consumers has enabled it
become the leading brand in its category. Every day millions of
consumers use one or more of its brands. Dalda not only aims to
provide the best cooking medium to its consumers, but also to act in a
responsible manner and make a meaningful contribution to society.
Dalda Foods strongly believes that long term success of any business is
intimately connected with the well-being of society and the
environment in which it operates.
PRODUCT OVERVIEW
Dalda Foods (pvt) Limited is currently producing three products:
Dalda Banaspati
Dalda Banaspati is the healthiest banspati available in Pakistan
because its is VTF (virtually trans fat free). Hygienically produced on
modern automatic plant, Dalda Banaspati contains a healthier
Banaspati formulation. Moreover, trans fatty acid level is below 1% in
it. Made from 100% vegetable oils, Dalda Banaspati contains Vitamin A
& D3 and its rich ghee flavour ensures delicious and wholesome meal.
PROBLEM
PROBLEM BACKGROUND
MANAGEMENT PROBLEM
To devise an effective positioning strategy and access the attitudes of
people for DALDA.
What are the perceived attributes associated with the different brands
of cooking oil?
RESEARCH OBJECTIVE