Advertising&Publicrelations

advertising and public relations
select the blank

question in print media rates depends upon the size, colour and ________
correct answer position
your answer position
select the blank

question in retentive stage the product reaches its________ stage.
correct answer maturity
your answer maturity
multiple choice multiple answer

question in egyptian era the governments have always engaged in what is known as :-
correct answer public information , public relations , public affairs
your answer public information , public relations , public affairs
multiple choice single answer

question contribution is called
correct answer return on investment
your answer return on investment

question advertisments in those days were laid out like our present day
correct answer classified advertisment
your answer classified advertisment
match the following

question correct answer your answer
speakers on radio & tv showcase of unique abilities showcase of unique abilities
generating publicity good work of organization good work of organization
urgent information to be communicated media community media community
invite speakers long term business strategy long term business strategy

question media relations are very important this is largely due to the vast number of :-
correct answer publications , television & radio channels , websites
your answer publications , television & radio channels , websites

question harvard college developed the first fund raising :-
correct answer brochure
your answer brochure
select the blank

question samples of new safety packaging were ________
correct answer distributed
your answer distributed

question research planning includes
correct answer designing a questionnaire , data collection , tabulation, analysis and results
your answer designing a questionnaire , data collection , tabulation, analysis and results
question these are traditional service brands
correct answer food world , cox & kings , fedex
your answer food world , cox & kings , fedex
true/false
question during the press conference it is advisible to only communicate the news it should be one
way communication.
correct answer false
your answer false

question the modern day advertising has its roots in
correct answer usa
your answer usa
select the blank

question the advocacy model was built during the middle of ________ century.
correct answer 20th
your answer 20th

question advertsment actually grew up after the
correct answer second world war.
your answer second world war.
true/false
question many companies do not use symbols.
correct answer true
your answer true

question the rule in a crisis is that you cannot be handicapped by a lack of :-
correct answer infrastructure
your answer infrastructure

question people forget mistakes than brow beaten by
correct answer cunning , manipulative , explanations
your answer cunning , manipulative , explanations

question a press conference should be called when there's a reason for :-
correct answer two way communication
your answer two way communication
true/false
question gec is an organizational brand
correct answer true
your answer true
match the following

psychological geeda hunger & thirst hunger & thirst
esteem needs respect, recognition, status self development
social needs belonging & love belonging & love
safety needs security, protection security, protection

question scheduling is also called as
correct answer timings
your answer timings

question in nineteenth century food processing industry began famous and reputed names which
came into lime light were
correct answer nestles , cadburys , kellogs
your answer nestles , cadburys , kellogs
true/false
question the art director and the copy writer work together as a team.
correct answer true
your answer true

question the pr pactitioner practises media relations for two purposes one to send information and
other to :-
correct answer gather information
your answer gather information

question to become a good and well known public relation practitioner, one should develop
numerous :-
correct answer skills
your answer skills

question the opening of american west provided many opportunities to people to migrate to the
west. many of the legends and stories of these people were told viz.
correct answer buffalo bill cody , wyatt erap , calamity jane
your answer buffalo bill cody , wyatt erap , calamity jane

question when a mistake is been committed :-
correct answer do not lie , do not try to cover up things , do not pretend to be right
your answer do not lie , do not try to cover up things , do not pretend to be right
select the blank

question you may work within a ________ constrained by policies and procedures.
correct answer hierarchy
your answer hierarchy

question newspaper advertising has the following advantages :
correct answer market penetration , selectivity , audience involvement
your answer market penetration , selectivity , audience involvement
true/false
question one of the function of advertisment is to communicate product information.
correct answer true
your answer true

question people get involved with issues or pay attention to message that appeal to their psychic or
:-
correct answer economic needs
your answer phsycological needs
question the buyers buy for business or non profit motives, these consists of
correct answer businesses , government , non-government organisation
your answer businesses , government , non-government organisation

question the word "brand" has its origns in the word "brandr" which means
correct answer burn
your answer burn

question by which sign the end of your release is marked ande which is repeated several times?
correct answer ####
your answer ####
select the blank

question the religious public relations council is the ________ professional assocation of public
relationa proctioners in north america.
correct answer oldest
your answer oldest
true/false
question the journalist can publish whatever he wants.
your answer false

question the invitation format should also cover :-
correct answer why , how , what
your answer why , how , what
select the blank

question in the dagmar model it is based on the premise that there are series of ________ steps
through which a brand must climb.
correct answer mental
your answer mental

question the process of identifying and advertising to a group of prime prospect is called as
correct answer target marketing
your answer target marketing
true/false
question in television advertising the sequence followed is middle, end, beginning
your answer false
select the blank

question in green land ice melts for only a few________.
correct answer months
your answer months
true/false
question corporate success depends on a workforce.
your answer false

question eye-catching signs were painted on
correct answer buildings
your answer buildings
select the blank

question luminaries help the launch of ________.
correct answer apple
your answer apple

question choosing a city for press conference depends upon the level you are working with :-
correct answer national , regional , business
your answer national , regional , business

question culture means
correct answer values , perception , beliefs
your answer values , perception , beliefs

your answer fedex , food world , cox & kings
select the blank

question the ________ guides cast members and manages the crew during the shooting of the ad.
correct answer director
your answer director

question a crisis often gathers momentum with great :-
correct answer rapidity
your answer rapidity
select the blank

your answer hierarchy
select the blank

question it is the pr practitioners task to ________ and enhance the organisations reputation.
correct answer protect
your answer protect
true/false
question the better informed employees are likely to spread damaging misinformation.
your answer false

question while releasing the press release check for the
correct answer headline , double spaced , avoided passive voice
your answer headline , double spaced , avoided passive voice
true/false question pr is committed to generate public understanding and goodwill for an

organization.
correct answer true
your answer true
select the blank

question if you have a website include the ________ in your heading.
correct answer url
your answer url
select the blank

your answer months

question the creative services department includes
correct answer creative director , art director , copy writer
your answer creative director , art director , copy writer

question in press conference sometimes the subject demands an 'on the scene' :-
correct answer location
your answer location
match the following

motivation monetary, emotional return monetary, emotional return
external public media, suppliers, trade associations media, suppliers, trade associations
advertisement to inform potential buyers to inform potential buyers
maintaining relationships long term associations long term associations

question the typed lines should be kept :-
correct answer 50 to 60 characters long
your answer 50 to 60 characters long

question a corporate identity is very important part of the company image and
correct answer communications
your answer communications

question advertising is any paid form of non personal presentation and promotion of ideas, goods,
services by an
correct answer identified sponsor
your answer identified sponsor
true/false
question the marketing mix consists of product place people and price
your answer false

question press releases are called :-
correct answer publicity program
your answer publicity program

question the corporate identity is represented in form of
correct answer letter head , business cards , brochure
your answer letter head , business cards , brochure
select the blank

question j & j also campaigns with the ________ .
correct answer government
your answer government

question the sole of the advertising is to :-
correct answer sell
your answer sell
true/false
correct answer true
your answer true

question all the releases should start with a :-
correct answer heading
your answer heading

question there are three type of situtations in which you can paln an interview with a journalist
these are :-
correct answer proactive , reactive , crisis
your answer proactive , reactive , crisis
true/false
question the first advertisinment on a & f pears bought a picture tilted "bubbles" was launched in
1886.
correct answer true
your answer true

question a brand is a :-
correct answer name
your answer name
true/false
your answer false

question the design princples can been arranged by different elements viz.
correct answer balance , proportion , sequence
your answer balance , proportion , sequence
true/false
question public relations does not have a strong industry association to guide its growth in a
controlled manner.
correct answer true
your answer true

true/false
question abraham maslow was a great philosopher.
your answer false
select the blank

question it is difficult task as it is peoples actions that builds or destroys ________ of an
organization.
correct answer reputation
your answer reputation
select the blank

question organisations use a variety of spokespersons depending upon the ________and the
audience.
correct answer message
your answer message

question the advertising plan is a part of :
correct answer marketing plan
your answer marketing plan
true/false
question in all press conferences there is a demonstration of the product.
your answer false
match the following

sales promotion sampling, coupons sampling, coupons
direct mail data bases data bases
transit advertising airport, bus stand airport, bus stand
cinema advertisement in theatre ads (cinema ads) in theatre ads (cinema ads)
select the blank

question the media strategy consits of determining the
correct answer geographic spread
your answer demographic spread
true/false
question the print media consists of newspaper and magzines.
correct answer true
your answer true
select the blank

question if you do the right think you have to make sure that people ________ about it.
correct answer hear
your answer hear

question a pr should always have a track of :-
correct answer bottlenecks
your answer bottlenecks
true/false
question the food processing industry began around eighteen century.
your answer false

question adams legacy also inculded :-
correct answer newspaper essays , speeches , parades
your answer newspaper essays , speeches , parades


question the most persuasive messages are :-
correct answer direct , simply expressed , contains one primary data
your answer direct , simply expressed , contains one primary data
select the blank

question more and more people began to read newspaper and ________
correct answer magzine
your answer magzine

correct answer burn
your answer burn
true/false
question tests were made on 9 million recalled capsules of j & j
your answer true
select the blank

your answer us fd

question the communications department handled :-
correct answer employee & financial communications , advertising , media relations
your answer employee & financial communications , advertising , media relations

your answer quality of communication exchange

your answer cunning , manipulative , false promises
match the following
select the blank

your answer assistant director

question who was ceo of the san diego & electric company?
correct answer thomas page
your answer victor newman
select the blank

question it is very difficult to attribute a rise of sales due to ________
correct answer advertising
your answer advertising
true/false
question the most important information is down the air.
your answer true

question the catcholic church reponded with its own counter reformation by means of :
correct answer books , pamphlets , speeches
your answer speeches , books , pamphlets
true/false
correct answer true
your answer false

question the lesson learnt from tylenol case was :-
correct answer open communication policy , adhering to companys policy regarding customer safety ,
establishment of media control
your answer open communication policy , adhering to companys policy regarding customer safety ,
establishment of media control , how to solve the crisis
select the blank
question a product becomes a brand when the product delivers a ________
correct answer functional benefit
your answer cost benefit
select the blank

your answer six

question marketing objectives are referred in terms of :
correct answer sales
your answer sales
true/false
question research shows that 70% of buying decisions are made in store.
correct answer true
your answer true

question in a crisis, in management team, every person must be capable of working under extreme
:-
correct answer pressure
your answer difficult conditions

question the functions of an advertising agency are
correct answer account management , planning, creativity,production , media and agency management
your answer account management , planning, creativity,production , media and agency management
true/false
question in the style always use a passive voice
your answer true

question any message or suggested action must be compatible with group values or :-
correct answer beliefs
your answer principals

question in the publicity eras the nature of communiction was :-
correct answer one- way
your answer one- way
true/false
question fyi stands for for your information
correct answer true
your answer true

question a public relation professional who counted over 500 different definitions for pr was known
as :-
correct answer rex harlow
your answer rex harlow
question the advertising objective is a part of :
correct answer long term objective
your answer long term objective

question the pr practitioner has to understand and be skilled in the usage and application of all :-
correct answer communication media
your answer mass media
select the blank

your answer number of words in the ad.
true/false
question erik thovaldson named the island as greenland.
correct answer true
your answer true
select the blank

question the the release should end with ' -30-' or ________
correct answer "****"
your answer ????
true/false
1886.
correct answer true
your answer true


question while scheduling the press conferences be aware of the :-
correct answer media deadlines
your answer press

question a pr practitioner have access to a lot of information and are constantly in touch with news
sources related to :-
correct answer technology advancements , social changes
your answer technology advancements , social changes , political changes
select the blank

question public ________ is stronger than legal right or miltary might.
correct answer opinion
your answer opinion
true/false
question a pr practitioner acts as a sensor of social change.
correct answer true
your answer false
select the blank

question cities where the local press usually gives a favourable ________ for press conference.
correct answer coverage
your answer coverage
match the following

cadbury product brands brand image
ngos political parties or educational institutes political parties or educational institutes
smirnoff, tata, ford family brands creators brands
mercedes, ponds creators brands brand identity

question a some what humorous detour on the road of public relation history lies in :-
correct answer exaggerations , real estate promotion
your answer plausible , real estate promotion , uninhabited

these are :-

your answer designing a territory , data collection , tabulation, analysis and results

question in advertsement collateral material refers to
correct answer brochures , video tapes , product leaflets
your answer insertions , video tapes
true/false
question a pr should have skills in making speeches.
correct answer true
your answer true
select the blank

audience.
your answer facts

question advertising that is delivered directly to the consumer by mail refers to
correct answer direct mail
your answer speed mail

your answer news to tell
select the blank

question traditionally the pr program is divided into ________.
correct answer internal & external programs
your answer management & shareholders

question a brand is a valuable :-
correct answer assest
your answer assest
true/false
your answer false

question marketing mix consists of
correct answer product and price , promotion
your answer product and price , place , promotion

your answer national , regional , global
select the blank

question for testing the advertisement, adveretisers uses ________
correct answer focus groups
your answer target audience
true/false
your answer true
select the blank

question in communication process the source ________ the messages.
correct answer encodes
your answer encodes
true/false
question the letter should be limited to 8 to 9 paragraphs
your answer false


question expert communicators use a number of devices such as :-
correct answer drama , statistics , examples
your answer drama , examples , shows
question public relation practitioners play a dual role, they are advisiors as well as :-
correct answer counsellors
your answer counsellors
match the following

sensory appeal advertisements that have an effect on the five senses advertisements that have an effect
on the five senses
price or value appeal promising the buyer that the product is worth more than money can buy
promising the buyer that the product is worth more than money can buy
celebrity appeal using celebrities to endorse a product using celebrities to endorse a product
testimonials actual user shares his experience in the form of testomony actual user shares his
experience in the form of testomony

select the blank

question firestone used to sell millions of tyres at the rate of ________.
correct answer 50$
your answer 50$
question in every organisation there are requirements for the management to communicate with
different audiences this sort of communication is called as :-
correct answer one to many communication
your answer one to many communication
select the blank

question it maddens reporters to spend time at a press conference when they could have been given
the same information in a ________.
correct answer press release
your answer data form


question knowledge must be coupled with authority otherwise it loses :-
correct answer credibility
your answer wisdom
select the blank

question planning & implementation are the efforts done by the organization to influence or
________ public policy.
correct answer change
your answer improve
select the blank question the copywriter is responsible for writing the copy of the advertisment in terms of
________
correct answer words
your answer graphics
true/false
question very often the presence of a well known celebrity can liven up a routine company function
correct answer true
your answer true
true/false
question an average san diego used to handle 65 media enquiries every day.
your answer true

correct answer burn
your answer burn
true/false
your answer true

question the press kits desgined by johnson & johnson included :-
correct answer j & j history , name of top people , financial results
your answer j & j history , financial results , how it went wrong
match the following

action plan time bound sales promotion activities time bound sales promotion activities
marketing objectives sales target sales target
marketing strategy market segment, target audience market segment, target audience
marketing mix product, price, distribution and promotion product, price, distribution and promotion
true/false
correct answer true
your answer true

question advertisement is a communication in :-
correct answer paid form
your answer paid form

question the liability coverage takes care of :-
correct answer loss of property , medical condition , internal harrasment in the organization
your answer fire , loss of property , medical condition
select the blank

your answer days

question the pr practitioner advises management on preparing the policy frame works and also
develops systems for implementation, they also make sure that no job candidates are discriminated against
any particular
correct answer caste , race , creed or religious order
your answer caste , race , creed or religious order

your answer posters , newspaper essays , speeches


your answer values , beliefs , habits
select the blank

correct answer hear
your answer hear

correct answer usa
your answer usa
true/false
question all advertisments are alike.
your answer false


other to :-
your answer safe guard the interest
true/false
question internet is part of electronic media
your answer true

question new releases do not have strong concluding :-
correct answer paragraph
your answer lines
select the blank

question the words in your headings will usually be for ________ release
correct answer immediate
your answer immediate
your answer hoardings
select the blank

question the ________ revolution led to number of inventions that had an impact on
communications.
correct answer industrial
your answer radio

question business magzines are categorised into the following :
correct answer trade publications , industrial magzines , professional magzines
your answer trade publications , industrial magzines , professional magzines
true/false
question the body copy consists of the main text.
correct answer true
your answer true

question for impact on communication the industrial revolution invented the
correct answer photography , telephone , telegraph
your answer telephone , telegraph , television

your answer assest
true/false
your answer false


select the blank

true/false
your answer true
select the blank

your answer encodes
true/false
your answer false


match the following

on the five senses

select the blank

correct answer 50$
your answer 50$

select the blank



your answer wisdom
select the blank

your answer improve
select the blank

question the copywriter is responsible for writing the copy of the advertisment in terms of
________
true/false
correct answer true
your answer true
true/false
your answer true
correct answer burn
your answer burn
true/false
your answer true

match the following

true/false
correct answer true
your answer true


select the blank

your answer days

any particular



select the blank

correct answer hear
your answer hear

correct answer usa
your answer usa
true/false
your answer false


other to :-
true/false
your answer true

your answer lines
select the blank


select the blank

communications.
your answer radio

true/false
correct answer true
your answer true


your answer product leaflets , brochures , video tapes
select the blank


true/false
your answer false

question while designing the print of the ad the art director has to decide upon the best format to
correct answer communicate the message
your answer print the message
select the blank

correct answer 50$
your answer 40$

question the financial information can be reached by the way of :-
correct answer annual general report , minutes of agm , quaterly reports
your answer annual general report , minutes of agm , quaterly reports


your answer direct , simply expressed , text oriented

correct answer do not pretend to be right , do not lie , do not try to cover up things
true/false
your answer true
true/false
your answer true
select the blank

question marketers uses the ________ startegy to optimise the use of resources.
correct answer segmentation
your answer penetration

your answer advertisement media

correct answer usa
your answer usa

your answer cadburys , kellogs , nestles

question the systematic method to choose the media vehicles is called as
correct answer media planning
your answer media buying
select the blank

question the advantage of outdoor advertising is that, message is available for ________ hours.
correct answer 24
your answer 24
select the blank

correct answer url
your answer url
true/false
way communication.
your answer false

question the filler items should be in paragraph form with :-
correct answer double spaced margin , typed , typed on single page
your answer double spaced margin , typed
select the blank


question the term "publics" means these are all those :-
correct answer people on whom the success or failuer depends
your answer people on whom the success or failuer depends

true/false
correct answer true
your answer false
select the blank

correct answer 20th
your answer 20th

your answer lines
select the blank

question for holding a press conference invitations are to be sent and ________ has to be selected.
correct answer venue
your answer venue

your answer market penetration , selectivity , low cost to the audience.

select the blank

question during the test revealed in j & j case, it was found that ________ capsules contained
cyanide.
correct answer 75
your answer 75

question the body copy is also called as
correct answer main text
your answer main text
select the blank


your answer campaign based objective
true/false
your answer false

question in modern working environment men & women work in close proximity hence there is a
possibility of some kind of :-
correct answer attraction
your answer disputes
true/false
your answer false
match the following

advertising in eighties saw address to specific consumers address to specific consumers
the beginning of advertising exchange of goods usa
invention of the printing press johann gutenberg johann gutenberg
advertsing of 1660 for toothpaste exchange of goods
select the blank

question the observers are paid to watch and ________
correct answer write
your answer give suggestions
true/false
correct answer true
your answer true
true/false
correct answer true
your answer false

other to :-

question the corporate identity of an organisation is sum of all :-
correct answer visual cues
your answer visual cues

your answer adhering to companys policy regarding customer safety , how to solve the crisis
true/false
question the famous research agencies in india are imrb, org marg
correct answer true
your answer true
match the following



your answer planning, creativity,production , media and agency management , after sales & services
management
match the following

graphic element geometric pattern geometric pattern
corporate identity souvenirs ibm
standardized colours coco cola coco cola
founder names ibm souveniers

your answer identification

question the study of persuasion was central to the education of the :-
correct answer greeks
your answer greeks

question invitations for press conferences should be always :-
correct answer typed
your answer on neat & clean paper

question people are prone to forgive :-
correct answer mistakes
your answer mistakes

true/false
question india is the hope of free world.
your answer true

question the crisis management team should have the ability of :-
correct answer irregular hours , no sleep , working hours long
your answer irregular hours , no sleep , to handle situation effectively

your answer government , non-government organisation , corporates
true/false
correct answer true
your answer false

question one can interact with pro at the :-
correct answer railway station , government offices , press
your answer railway station , government offices , press
true/false
correct answer true
your answer true

true/false
question once you have invited the reporters there is no need to remind them.
your answer false

true/false
question the market share fell from 37 % to 23%.
your answer false
true/false
your answer false

question the san diego & electric company is a public utility company that employees :-
correct answer 4700 employees
your answer 4700 employees
select the blank

your answer press release

question the designs elements comprises of
correct answer lines & colour , shapes & sounds , space
your answer lines & colour , space , graphics & illustrations
select the blank

your answer months

your answer technology advancements , financial changes , political changes

your answer communicate the message

question a number of activities at the community level that are practised are :-
correct answer cleaning up the neighbourhood , providing summer jobs for youth , practicing environment
protection drives
your answer providing summer jobs for youth , practicing environment protection drives , cleaning up
the neighbourhood
true/false
question j & j offered a reward of $200,000 for capturing the perpetrators.
your answer false

true/false
your answer false
select the blank

________
your answer words

question rahul bajaj is not involved in day to day operation but still the media wants to speak with
him because in their eyes he is more :-
correct answer acceptable
your answer acceptable

question researching, conducting and evaluating on a continual basis are program of action. these
are done to achieve public understanding, these may also include :-
correct answer marketing , financial fund raising , employee community
your answer advertising , marketing , employee community

correct answer ####
your answer ####
select the blank

your answer encodes
select the blank

your answer opinion

select the blank

select the blank

your answer "****"
select the blank

question tapping groups attitudes is called as ________.
correct answer channeling
your answer channeling

question a successful advertisment works when it fulfills desire and
correct answer need
your answer demand
true/false
question the pr practiotioner is not responsible for any crisis in the organization.
your answer false

select the blank

audience.
your answer message
true/false
your answer false

question a number of agencies are now focusing on :
correct answer research
your answer research
select the blank

question the production department is responsible for ________ the creative concepts.
correct answer translating
your answer producing

your answer exaggerations , plausible , real estate promotion
select the blank

your answer decline
match the following

reinforcement the audience should feel confident of having made the purchases. crisis
management
awareness the audience is made aware about the product in the market. the audience is made
aware about the product in the market.
preference the audience knows about the product and may not consider buying it. analysis of the
situation
conviction the audience may be about to buy the product the audience should feel confident
of having made the purchases.
select the blank

your answer standard

your answer open communication policy , adhering to companys policy regarding customer safety , how
to solve the crisis
true/false
your answer false
match the following

general research basic or theortical researchbasic or theortical research
primary research fresh data fresh data
secondary research data already available data already available
customised research specific research for advertiser specific research for advertiser

your answer cadburys , kellogs
select the blank

correct answer 24
your answer 24


your answer heading
match the following

agency management human resources, administration & finance human resources, administration &
finance
creative services art & copy functions by creative director art & copy functions by creative director
planning responsible for qualitative & quantitative research , consumer usage etc. responsible for qualitative
& quantitative research , consumer usage etc.
media services responsible for media planning, media buying and research responsible for media
planning, media buying and research

question marketing plan starts with:
correct answer situation analysis
your answer situation analysis
select the blank

question johnson & johnson shampoo for kids is an example of ________.
correct answer demographic
your answer demographic
select the blank


other to :-
select the blank

question as world becomes a ________ place, where news travel with great speed.
correct answer smaller
your answer bigger
true/false
question day by day the crime rate is controlled through out the world.
your answer false


question the media strategy consits of determining the
correct answer geographic spread
your answer demographic spread
true/false
question in mumbai there are reporters who specialize in stories relating to the government.
your answer false

numerous :-
your answer skills

question persuasion is used to change or neutralise hostile :-
your answer opinion

true/false
correct answer true
your answer false

question the best way to handle crisis is to face it :-
correct answer head on
your answer head on

your answer double spaced margin , typed on single page

select the blank

your answer apple
select the blank

your answer build
select the blank

your answer target groups
select the blank

communications.
your answer industrial
true/false
your answer true


question acceptability is a strange thing some times a person may be capable but not :-
correct answer presentable
your answer presentable

your answer telephone , television
true/false
correct answer true
your answer true

question there is a fear which strikes people if they are told to write :-
correct answer an assignment
your answer speeches
select the blank

question sometimes female employees have to travel ________
correct answer outstation
your answer abroad

true/false
controlled manner.
correct answer true
your answer true
true/false
question the hrd departement reports to the agency management.
your answer false

question the various types of advertisments are
correct answer consumer and retail , national & international , end product or industrial
your answer consumer and retail , national & international , end product or industrial

these are :-

question if you hope to get network tv and radio coverage try to stage your press conference in a :-
correct answer city
your answer city
true/false
correct answer true
your answer true
select the blank

your answer functional benefit
true/false
your answer false

your answer loss of property , medical condition


true/false
your answer false

question a pr should be expert in analysing the media's :-
correct answer strength & weakness
your answer success & failures
select the blank

your answer internal & external programs
select the blank

your answer four

question the spokesperson should have following skills :-
correct answer convincing & inspiring , good orator , able to address gathering
your answer convincing & inspiring , good orator , able to address gathering

question those who work for the organization are called as :-
correct answer internal public
your answer internal public
select the blank

select the blank

question fillers are material used to fill in the empty at the ________ minute.
correct answer last
your answer last

question the most common practice to get the media to visit you is to hold a :-
correct answer press conference
your answer press conference

your answer buffalo bill cody , wyatt erap , amos kendall

question it is universal preference that we like to hear the story from the :-
correct answer horses mouth
your answer horses mouth
select the blank

question skilful media relations involves treading the fine line between catering for the ________.
correct answer organization
your answer customers
select the blank

question do not choose a location just because it has network affiliated stations since the networks
often do not use material from their affiliates except for ________ and major crimes.
correct answer disasters
your answer disasters

question media agencies handles:
correct answer media planning & buying
your answer media planning & buying

question pope urban ii used communication systems which involved :-
correct answer writing , word of mouth , slogans & symbols
your answer disrtibuting handbills , word of mouth , slogans & symbols
select the blank
question testimony means actual user share their________ in the form of an ad.
correct answer experience
your answer experience

your answer statistics , examples

question in dagmar model the different stages are:
correct answer awareness , comprehension , conviction
your answer awareness , comprehension , conviction


your answer attraction
true/false
question influencer acts as a consultant.
correct answer true
your answer true

services by an
true/false
your answer false


your answer media planning
select the blank

question "we very much prefer to see the ________ before they are released", says an editor of an
popular indian computer publication.
correct answer product
your answer product
match the following

advertisement to inform potential buyers to remind the customers.

true/false
your answer false

your answer brochures , video tapes , product leaflets

true/false
question unfortunately statistics prove that more often it is the female employees who get harassed
by their male counterparts.
correct answer true
your answer true
true/false
question over all 60 cities were selected for nation wide press conference in j & j case.
your answer false
true/false
question john wycliffee took his campaign for church to reform to the people.
correct answer true
your answer true
true/false
your answer false
select the blank

question the video tele conference of j & j was of ________ minutes.
correct answer 90
your answer 90
match the following

photographs invitation editor, journalist
media events press conference tv crew
reminder calls editor, journalist reporter
invitations reporter press conference

question advertising primarily reaches out to customer through :-
correct answer print , radio & tv , internet
your answer print , radio & tv , internet

correct answer usa
your answer usa

question in a corporate identity if the building is constructed of granite and glass it sends out
signals of :-
correct answer prosperity & competence
your answer prosperity & competence

question the catcholic church reponded with its own counter reformation by means of :-
correct answer speeches , books , pamphlets
your answer hoardings , speeches , pamphlets
true/false
correct answer true
your answer true
select the blank

your answer oldest
select the blank

question story-board corresponds to the layout which is illustrated ________
correct answer frame by frame
your answer sequence by sequence

question knowledge of group attitudes and beliefs helps the communicator to tailor message that
are :-
correct answer salient , answer a felt need , logical course of action
your answer salient , answer a felt need , logical course of action
true/false
correct answer true
your answer true

your answer superiors

question if press conference does not have the purpose it will result in loss of :-
your answer credibility

your answer writing , word of mouth , slogans & symbols

select the blank

correct answer 90
your answer 90

question the group to whom the advertisng message is communicated is called as
correct answer audience
your answer audience

these are :-

your answer advertising , media relations , marketing
select the blank


your answer assest
match the following

pope urban ii 1095 1095
john wycliffee 1351 1351
pope gregory xv 1622 1622
stephen langton 1215 1215
match the following

finance
creative services art & copy functions by creative director concept
planning responsible for qualitative & quantitative research , consumer usage etc. responsible for media
media services responsible for media planning, media buying and research responsible for qualitative


select the blank

correct answer last
your answer last
select the blank

your answer product
true/false
your answer false
true/false
correct answer true
your answer true
select the blank

your answer speaker
select the blank

organization.
your answer image

your answer direct , contains one primary data
true/false
your answer false
select the blank
question the internal publication which was a 4 page news letter was called as ________.
correct answer update
your answer views
true/false
your answer true

your answer fire , loss of property


other to :-

your answer advertising , marketing , employee community

true/false
question after three and half years another death occurred the vicitm was 60 years old woman from
new york
your answer false


true/false
question a fact sheet runs into a single page
your answer false
select the blank

your answer protect

your answer print , radio & tv , wall paintings

question crisis means an unexpected development that often frightens the :-
correct answer public
your answer public
true/false
your answer false
select the blank

question all large companies develop a ________ identity manual
correct answer corporate
your answer corporate
select the blank

your answer oldest
true/false
correct answer true
your answer true
true/false
your answer false

select the blank

your answer outstation

your answer food world , cox & kings , fedex

question swot stands for
correct answer strengths & weakness , opportunities , threats
your answer strengths & weakness , opportunities , threats
true/false
correct answer true
your answer true

correct answer usa
your answer usa

select the blank

audience.
your answer message
select the blank

your answer frame
match the following

information about working conditions safety measures safety measures

government information efforts are to eduacting the administrators and bureaucrats
eduacting the administrators and bureaucrats
coroporate success depends on workforce that believes in beign treated fairly communicating
director of corporate communication director of public relations director of public relations
select the blank



correct answer sell
your answer promote sales
true/false
question a journalist is a observer.
correct answer true
your answer true
select the blank

your answer advertisement
match the following

persuasive speaking partial commitment irrelevant evidence
clarity of messageaudience understands the message mass media endorsements
expert communicator mass media endorsements audience understands the message
manipulation techniques illogical reasoningillogical reasoning
select the blank


your answer facts
true/false
your answer true

true/false
your answer true
select the blank

question another internal roles of pr are that of :-
correct answer teaching , instructing executives for clear writing , effective speaking
your answer teaching , effective speaking , effective speeches to be given

your answer photography , television
select the blank

true/false
correct answer true
your answer true
true/false
your answer true
true/false
way communication.
your answer false

question crisis communication staff needs to be throughly trained to work together as a :-
correct answer team
your answer team
true/false
correct answer true
your answer true


question erik thorvaldson discovered an uninhabited of ice and snow in north :-
correct answer atlantic
your answer atlantic
select the blank

cyanide.
correct answer 75
your answer 25

correct answer space , lines & colour , shapes & sounds

question all good companies have a manual of :-
correct answer operations
your answer policies
select the blank

question the main step was to recall all ________ of tylenol.
correct answer stocks
your answer capsules
select the blank

your answer ****
true/false
your answer true

select the blank

your answer magzine

your answer speeches , pamphlets



true/false
your answer false

your answer designing a territory , designing a questionnaire , tabulation, analysis and results

question the company suffered the financial crises.in this situation company was barely trynig to
stay afloat and neglected :-
correct answer customer relations
your answer investors

your answer planning, creativity,production , media and agency management


your answer public affairs , public comunicators

your answer exaggerations , real estate promotion

your answer editor , government offices , press
true/false
correct answer true
your answer true

select the blank

audience.
your answer message
select the blank

your answer frame
match the following


coroporate success depends on workforce that believes in beign treated fairly communicating
select the blank



correct answer sell
true/false
correct answer true
your answer true
select the blank

match the following

select the blank


your answer facts
true/false
your answer true

true/false
your answer true
select the blank


your answer teaching , effective speaking , effective speeches to be given

your answer photography , television
select the blank

true/false
correct answer true
your answer true
true/false
your answer true
true/false
way communication.
your answer false

correct answer team
your answer team
true/false
correct answer true
your answer true


select the blank

cyanide.
correct answer 75
your answer 25

correct answer space , lines & colour , shapes & sounds

select the blank

select the blank

your answer ****
true/false
your answer true

select the blank

your answer magzine

your answer speeches , pamphlets



true/false
your answer false

your answer designing a territory , designing a questionnaire , tabulation, analysis and results

question the company suffered the financial crises.in this situation company was barely trynig to
stay afloat and neglected :-
correct answer customer relations
your answer investors



your answer public affairs , public comunicators


your answer editor , government offices , press
true/false
correct answer true
your answer true

question firestone was manufacturing radial
correct answer 500 tyres
your answer 500 tyres

your answer what , whose , why

your answer opinion



true/false
correct answer true
your answer true

match the following
general research basic or theortical researchmethodological research

your answer direct mail
true/false
your answer true
select the blank

your answer disasters


your answer after the first world war


select the blank


your answer public information , public relations , public comunicators
true/false
correct answer true
your answer true

your answer good relations
true/false
way communication.
your answer false
select the blank

select the blank

correct answer hear
your answer trust
true/false
correct answer true
your answer true
true/false
your answer true
select the blank

correct answer 50$
your answer 50$
true/false
your answer true

question advertising is a
correct answer communication tool
your answer communication tool


your answer market penetration , selectivity , low cost to the audience.
true/false
your answer false

your answer advertising , media relations , marketing
true/false
your answer false
select the blank


your answer customer
match the following

transit advertising airport, bus stand lamp poles
sales promotion sampling, coupons sampling, coupo
select the blank

your answer views

select the blank

true/false
question pr is committed to generate public understanding and goodwill for an organization.
correct answer true
your answer true

these are :-


your answer proportion , sequence , visual effects
select the blank

your answer segmentation

your answer television & radio channels , websites , advertisements
select the blank

your answer frame

select the blank

your answer encodes

question in electronic production the person who manges the enitre process from start to end is
called as
correct answer producer
your answer producer

select the blank

your answer oldest

correct answer ####
your answer ####


correct answer exaggerations , plausible , real estate promotion

select the blank

correct answer 90
your answer 90

correct answer word of mouth , slogans & symbols , writing

question the following "firsts" were observed during the period :-
correct answer 1900-1921
your answer 1904-1908

your answer one way form

question public information came into the exsitence at the time of ancient egyptians which are :-
correct answer 5000 years ago
your answer 5000 years ago
true/false
your answer true

question the bryan-mckinley presidential campaign was first to mount an all out effort of public
opinion in :-
correct answer 1896
your answer 1865
true/false
question much of the communication research was related to the war time interest in propaganda.
correct answer true
your answer true

your answer drama , statistics , examples
true/false
your answer false
select the blank

your answer protect
true/false
correct answer true
your answer true
true/false
way communication.
your answer false
match the following

cadbury product brands product brands
smirnoff, tata, ford family brands family brands
mercedes, ponds creators brands creators brands
true/false
your answer false

correct answer providing summer jobs for youth , practicing environment protection drives , cleaning up
the neighbourhood
the neighbourhood


question the spokesperson should be :-
correct answer people friendly
your answer people friendly
true/false
correct answer true
your answer true

question the feature story is valuable publicity tool and an idea vehicle for helping people
understand :-
correct answer how to choose , buy , use product or service
your answer how to choose , buy , use product or service

select the blank

your answer venue

any particular

match the following

1982 america america
audio philadelphia philadelphia
recovery campaign new york new york
situation chicago chicago
true/false
correct answer true
your answer true
true/false
your answer false
true/false
correct answer true
your answer true

question what should the feature story highlight?
correct answer unkown facet , product , cause
your answer unkown facet , product , cause
select the blank


your answer assest
true/false
your answer false

question check for the passage ways, door ways, and elevators large enough to accommodate :-
correct answer bulky equipment
your answer bulky equipment
select the blank

your answer opinion
select the blank

your answer product

question people are good at :-
correct answer reacting
your answer criticism
select the blank


your answer assest
true/false
your answer false


select the blank

true/false
your answer true
select the blank

your answer encodes
true/false
your answer false



match the following

on the five senses

select the blank

correct answer 50$
your answer 50$

select the blank



your answer wisdom
select the blank

your answer improve
select the blank

________
true/false
correct answer true
your answer true
true/false
your answer true

correct answer burn
your answer burn
true/false
your answer true

match the following

true/false
correct answer true
your answer true


select the blank

your answer days

any particular



select the blank

correct answer hear
your answer hear

correct answer usa
your answer usa
true/false
your answer false


other to :-
true/false
your answer true

your answer lines
select the blank


select the blank

communications.
your answer radio

true/false
correct answer true
your answer true

select the blank

question apple computers made their campaign in the year ________ which people were dying to
see.
correct answer 1984
your answer 1984

these are :-

the neighbourhood
the neighbourhood
true/false
controlled manner.
correct answer true
your answer true
true/false
correct answer true
your answer true
select the blank
select the blank

question "people working with you" this means offering them salary, promotions ________, and
training opportunities to motivate them.
correct answer perks
your answer perks
select the blank

your answer apple
select the blank

your answer write

match the following

corporate identity souveniers souveniers
founder names ibm ibm




match the following



question in dagmar model the different stages are:
correct answer awareness , comprehension , conviction
your answer awareness , comprehension , conviction
true/false
correct answer true
your answer true

numerous :-
your answer skills
true/false
correct answer true
your answer true

question if any of your media contacts express a strong wish not to be reminded make a note of
that and honour their :-
correct answer preferences
your answer preferences


select the blank

correct answer 20th
your answer 20th

your answer photography , telephone , telegraph
select the blank

your answer protect

your answer double spaced margin , typed , typed on single page

your answer opinion

your answer marketing , financial fund raising , employee community
select the blank

communications.

true/false
question good companies always speaks first and performs later.
your answer false
true/false
your answer false


your answer media deadlines

your answer product and price , promotion
select the blank

select the blank

true/false
correct answer true
your answer true



your answer assest

correct answer usa
your answer usa
true/false
your answer false

question the advertising agency plays a key role in:
correct answer creating advertising
your answer creating advertising
true/false
correct answer true
your answer true
match the following
the beginning of advertising exchange of goods exchange of goods
advertsing of 1660 for toothpaste for toothpaste


select the blank

question organisations use a variety of spokespersons depending upon the ________and the audience.
your answer message
true/false
correct answer true
your answer true



your answer art director , copy writer , media planner
true/false
your answer false
match the following

true/false
your answer true
true/false
correct answer true
your answer true
select the blank

correct answer 50$
your answer 50$
true/false
your answer true
select the blank



question in nineteenth century food processing industry began famous and reputed names which came
into lime light were

true/false
your answer false



select the blank

question planning & implementation are the efforts done by the organization to influence or ________
public policy.
your answer change
select the blank

your answer build
select the blank

question the copywriter is responsible for writing the copy of the advertisment in terms of ________
your answer words

correct answer public relations , public affairs , public information
select the blank

question it is difficult task as it is peoples actions that builds or destroys ________ of an organization.
true/false
correct answer true
your answer false

correct answer usa
your answer usa


correct answer need
your answer demand

your answer operations

your answer america
select the blank


your answer assest
select the blank



true/false
your answer false

your answer wall paintings

select the blank

your answer opinion
true/false
your answer false
true/false
question the first advertisinment on a & f pears bought a picture tilted "bubbles" was launched in 1886.
correct answer true
your answer true

your answer technology advancements , social changes
select the blank

question it maddens reporters to spend time at a press conference when they could have been given the
same information in a ________.

select the blank

________
your answer words

other to :-
match the following

the beginning of advertising exchange of goods babylonian clay tablet
advertsing of 1660 for toothpaste usa
true/false
your answer false
true/false
your answer false
select the blank

your answer create image
select the blank

your answer oldest

your answer intellegent

your answer lines & colour , shapes & sounds , graphics & illustrations

your answer product and price , place

question advertising research is an :-
correct answer information tool
your answer information tool

your answer annual general report , quaterly reports

your answer brochures , video tapes

your answer customer

your answer do not try to cover up things , do not pretend to be right , do not lie
true/false
your answer false
true/false
1886.
correct answer true
your answer true

services by an
true/false
correct answer true
your answer false
select the blank

correct answer hear
your answer accept
true/false
correct answer true
your answer true
select the blank

your answer mental
correct answer need
your answer need

your answer designing a questionnaire , tabulation, analysis and results

these are :-
select the blank



understand :-
true/false
your answer true

true/false
correct answer true
your answer true
true/false
your answer false
select the blank


true/false
correct answer true
your answer true
select the blank



select the blank

your answer kept at chemist

your answer public
select the blank

match the following

invitations reporter editor, journalist
photographs invitation tv crew
media events press conference invitation
reminder calls editor, journalist technicians
true/false
question the advertising plan basically focuses on target, message & media
correct answer true
your answer true

your answer heading
select the blank

your answer journals

true/false
your answer true
select the blank

your answer us fd



match the following

select the blank


select the blank

true/false
your answer true

true/false
correct answer true
your answer false

select the blank

select the blank

your answer six

your answer sales
true/false
correct answer true
your answer true

:-

true/false
your answer true


true/false
correct answer true
your answer true

as :-


select the blank

true/false
correct answer true
your answer true
select the blank

your answer ????
true/false
1886.
correct answer true
your answer true


your answer press


select the blank

your answer opinion
true/false
correct answer true
your answer false
select the blank

match the following



these are :-


true/false
correct answer true
your answer true
select the blank

audience.
your answer facts


select the blank

true/false
your answer true
select the blank

your answer us fd



match the following

select the blank


select the blank

true/false
your answer true

true/false
correct answer true
your answer false

select the blank

select the blank

your answer six

your answer sales
true/false
correct answer true
your answer true

:-

true/false
your answer true


true/false
correct answer true
your answer true

as :-


select the blank

true/false
correct answer true
your answer true
select the blank

your answer ????
true/false
1886.
correct answer true
your answer true


your answer press


select the blank

your answer opinion
true/false
correct answer true
your answer false
select the blank

match the following



these are :-

true/false
correct answer true
your answer true
select the blank

audience.
your answer facts


select the blank

true/false
question day by day the crime rate is controlled through out the world.
your answer true

your answer perception , beliefs , values

question advertising contributes to
correct answer profits
your answer maintains customer base.

correct answer team
your answer team

correct answer city
your answer city
select the blank

your answer encodes
true/false
controlled manner.
correct answer true
your answer false
select the blank

true/false
your answer false

other to :-
select the blank

your answer create image

true/false
new york
your answer false
true/false
your answer false
true/false
your answer true
select the blank

________
your answer words
select the blank

your answer perks

select the blank

audience.
your answer facts

your answer technology advancements , financial changes , political changes

correct answer burn
your answer burn
true/false
your answer true
:-
your answer phsycological needs
true/false
correct answer true
your answer true
select the blank

your answer oldest

your answer beliefs
select the blank

correct answer last
your answer last
true/false
correct answer true
your answer true
match the following

media strategy determine geographic spread determine geographic spread
print media newspapers & magazines newspapers & magazines
electronic media redio, television redio, television
media objective target audience, reach & frequency target audience, reach & frequency

correct answer opportunities , threats , strengths & weakness
match the following


correct answer usa
your answer usa


the neighbourhood
your answer providing summer jobs for youth , practicing environment protection drives , organising
blood camps

select the blank

your answer write


your answer instructing executives for clear writing , effective speaking , effective speeches to be given
select the blank

correct answer 24
your answer 24


true/false
correct answer true
your answer true

called as


question the body copy is also called as
correct answer main text
your answer main text
select the blank

your answer mental

correct answer cleaning up the neighbourhood , providing summer jobs for youth , practicing environment
protection drives
your answer organising blood camps , practicing environment protection drives , cleaning up the
neighbourhood

question a crisis by its very nature comes :-
correct answer unannounced
your answer unannounced
true/false
correct answer true
your answer true

your answer unkown facet , cause
true/false
correct answer true
your answer true
select the blank

communications.

true/false
your answer true

correct answer sell
your answer sell

correct answer need
your answer need
match the following

general research basic or theortical researchbasic or theortical research


any particular
true/false
new york
your answer true

correct answer second world war
your answer second world war

true/false
your answer true


question if press realeses are poorly written they will end up in the :-
correct answer dustbin
your answer garbage

as :-
your answer james harvord



your answer j & j history , name of top people , how it went wrong

select the blank

select the blank

your answer positioning benefit
select the blank

your answer urgent


true/false
correct answer true
your answer false
select the blank

________
your answer words
select the blank

cyanide.
correct answer 75
your answer 35

your answer telegraph

select the blank

your answer apple

are :-
your answer salient , answer a felt need , analysing the facts
select the blank


true/false
your answer true
select the blank

your answer oldest
true/false
your answer false
true/false
correct answer true
your answer true
select the blank

organization.
your answer image
true/false
your answer true
select the blank

audience.
your answer message
match the following


services by an
true/false
your answer false
select the blank

your answer venue

your answer opinion

your answer public information , public affairs , public comunicators

correct answer usa
your answer usa
select the blank

your answer sahre holders
select the blank

your answer frame


true/false
correct answer true
your answer true


question the history of public relations is linked with the growth and maintenance of :-
correct answer religion
your answer christan era

your answer lines & colour , shapes & sounds , graphics & illustrations

select the blank

your answer days
true/false
your answer true
select the blank

your answer opinion
true/false
your answer false

select the blank

your answer six

your answer double spaced margin , typed
select the blank

your answer sequence by sequence

your answer headline , avoided passive voice , written in a perfect square

your answer increase in sales
match the following

true/false
correct answer true
your answer true

numerous :-
your answer skills

match the following

reinforcement the audience should feel confident of having made the purchases. crisis
management
preference the audience knows about the product and may not consider buying it. the audience may
be about to buy the product
conviction the audience may be about to buy the product the audience knows about the
product and may not consider buying it.
select the blank


these are :-

true/false
your answer true


your answer cox & kings , fedex , coco cola
select the blank
correct answer hear
your answer learn
true/false
your answer false


your answer proportion , sequence , visual effects
true/false
your answer true

your answer bulky equipment



select the blank

correct answer 24
your answer 24
true/false
your answer true
true/false
correct answer true
your answer true
true/false
correct answer true
your answer true
select the blank

your answer magzine

true/false
correct answer true
your answer true

your answer religion

your answer profits
select the blank


services by an



your answer lines & colour , shapes & sounds , space


correct answer name
your answer name
select the blank


your answer irregular hours , no sleep , working hours long

your answer communication media

your answer identification
select the blank

your answer dustbin
match the following

select the blank

select the blank




question reputations are not built overnight they are the sum of cumulative actions over a period of
:-
correct answer time
your answer time
select the blank

your answer focus groups
select the blank

your answer encodes
select the blank

correct answer 24
your answer 24

question in a corporate identity if the building is constructed of granite and glass it sends out
signals of :-
your answer prosperity & competence

select the blank

your answer "****"
match the following

relationship symmetrical model symmetrical model
publicity press agentry model press agentry model
information public information model public information model
advocacy asymmetrical model asymmetrical model
true/false
question the spokesperson should be verbose.
your answer true

question for effective advertising one has to get it successful through :
correct answer advertising agency
your answer advertising agency

true/false
correct answer true
your answer true
true/false
correct answer true
your answer true

select the blank

correct answer 50$
your answer 50$
true/false
your answer false
true/false
1886.
correct answer true
your answer true

correct answer team
your answer team
select the blank

cyanide.
correct answer 75
your answer 75

question if any of your media contacts express a strong wish not to be reminded make a note of
that and honour their :-
correct answer preferences
your answer preferences
select the blank

your answer perks

these are :-
select the blank

cyanide.
correct answer 75
your answer 75

select the blank


question randy mccarthy worked for :-
correct answer boise statesman
your answer boise statesman

true/false
your answer false

true/false
correct answer true
your answer true
true/false
new york
your answer false

true/false
correct answer true
your answer true

question advertisment copy consists of the body copy, slogans and
correct answer head line
your answer head line
true/false
correct answer true
your answer true
match the following

coroporate success depends on workforce that believes in beign treated fairly believes in beign
treated fairly

select the blank

correct answer last
your answer last



true/false
correct answer true
your answer true
select the blank

your answer product



your answer first world war
select the blank

your answer mental
true/false
way communication.
your answer false
select the blank

select the blank

your answer oldest

select the blank

your answer opinion
select the blank

correct answer 20th
your answer 20th


your answer drama , statistics , examples
select the blank

your answer smaller







understand :-

match the following

the beginning of advertising exchange of goods babylonian clay tablet

correct answer usa
your answer usa
true/false
your answer true
true/false
correct answer true
your answer true
select the blank


true/false
1886.
correct answer true
your answer true
select the blank

true/false
correct answer true
your answer true
select the blank

your answer smaller
select the blank

true/false
your answer false

select the blank

true/false
correct answer true
your answer true



your answer speeches
true/false
your answer false
true/false
correct answer true
your answer true
select the blank


true/false
correct answer true
your answer true
true/false
your answer false

as :-
true/false
correct answer true
your answer true
select the blank

your answer perks

correct answer name
your answer name
select the blank

your answer mental

true/false
controlled manner.
correct answer true
your answer true

select the blank

correct answer last
your answer last





select the blank

true/false
correct answer true
your answer true


:-
your answer pressure
match the following

select the blank

your answer translating
match the following





select the blank

your answer months

correct answer city
your answer metro
true/false
correct answer true
your answer true
true/false
your answer false

select the blank

your answer publish

select the blank


your answer fire , loss of property , internal harrasment in the organization
true/false
your answer true


your answer strength & weakness
select the blank

select the blank


your answer space , lines & colour , shapes & sounds


as :-


select the blank


any particular

your answer advertising , marketing , financial fund raising
select the blank

your answer perks

select the blank



your answer profits

true/false
correct answer true
your answer true

question the best way to handle crisis is to face it :-
correct answer head on
your answer head on
select the blank
your answer organization
select the blank

________
your answer words

true/false
your answer false
match the following

finance

true/false
question the fundamental democracy that played a major role in the american campaign
correct answer true
your answer true
select the blank

your answer update
true/false
your answer true


match the following

clarity of messageaudience understands the message misrepresented

manipulation techniques illogical reasoningpartial commitment
persuasive speaking partial commitment mass media endorsements

your answer exaggerations , plausible , real estate promotion


question the roman emperor who used the technique of orchestrating events when he blamed the
burning of rome on the christians was known as :-
correct answer nero
your answer nemo

your answer consumer and retail , end product or industrial , target or specific customer

understand :-
your answer use product or service , how to choose , buy
correct answer sell
your answer sell


your answer assest
select the blank

correct answer hear
your answer hear


your answer seasonal objective


your answer double spaced margin , typed , typed on single page

true/false
your answer false

true/false
correct answer true
your answer true
select the blank

true/false
correct answer true
your answer true

your answer two way

true/false
controlled manner.
correct answer true
your answer true

match the following

photographs invitation tv crew
media events press conference press conference
reminder calls editor, journalist reporter
invitations reporter editor, journalist
true/false
your answer false
select the blank



your answer beliefs
true/false
your answer false


correct answer practicing environment protection drives , cleaning up the neighbourhood , providing
summer jobs for youth
the neighbourhood
true/false
your answer false
select the blank

your answer strikes

your answer j & j history , name of top people , financial results



select the blank

your answer opinion

select the blank

correct answer 90
your answer 90


true/false
your answer false

select the blank

your answer sold capsules

question a number of agencies are now focusing on :
correct answer research
your answer market
true/false question day by day the crime rate is controlled through out the world.
your answer false

as :-


correct answer nero
your answer nero
true/false
your answer false

your answer product , cause , unkown facet



select the blank

your answer write


your answer paragraph


your answer loss of property , medical condition , internal harrasment in the organization
select the blank

your answer stocks

your answer brochures , video tapes

match the following

true/false
question the fundamental democracy that played a major role in the american campaign
correct answer true
your answer true


your answer dustbin
select the blank

________
your answer words
select the blank

your answer opinion

question the bryan-mckinley presidential campaign was first to mount an all out effort of public
opinion in :-
correct answer 1896
your answer 1875

true/false
correct answer true
your answer true

your answer marketing , financial fund raising , employee community


your answer bottlenecks


correct answer usa
your answer usa
select the blank

select the blank

select the blank

true/false
correct answer true
your answer true

match the following

true/false
your answer false
true/false
your answer false

true/false
your answer false
true/false
your answer false
true/false
correct answer true
your answer true
true/false
your answer false

select the blank

correct answer url
your answer url


select the blank

your answer "****"
select the blank

your answer translating
select the blank

your answer oldest

your answer dustbin

select the blank

correct answer sell
your answer sell

question the public relations practitioner acts as a :-
correct answer counsellor
your answer counsellor

true/false
your answer false
true/false
your answer false
select the blank



match the following


mutiple choice multiple answer


your answer business , national , regional
true/false
your answer false

are :-
your answer salient , answer a felt need , logical course of action
select the blank

correct answer 24
your answer 24
true/false
your answer false

correct answer usa
your answer usa
select the blank

your answer mental
true/false
correct answer true
your answer true

correct answer wyatt erap , calamity jane , buffalo bill cody
select the blank

select the blank

your answer magzine
true/false
correct answer true
your answer true

true/false
your answer false


your answer typed
true/false
controlled manner.
correct answer true
your answer true

select the blank

your answer tiny
select the blank



select the blank

your answer product
match the following


true/false
your answer false
select the blank

your answer oldest

services by an

true/false
your answer false

:-

true/false
way communication.
your answer false
select the blank

correct answer 50$
your answer 50$

true/false
your answer false

your answer direct mail

select the blank

your answer "****"



select the blank



select the blank


question scheduling is also called as
correct answer timings
your answer timings

true/false
correct answer true
your answer true
true/false
correct answer true
your answer true
select the blank

your answer magzine
match the following

speakers on radio & tv showcase of unique abilities good work of organization
generating publicity good work of organization long term business strategy
invite speakers long term business strategy publicity

true/false
your answer false
select the blank

true/false
your answer false

your answer advertising , marketing


select the blank

your answer perks



your answer strength & weakness
true/false
correct answer true
your answer true
select the blank


:-
your answer economic needs
select the blank

your answer encodes
true/false
your answer false
select the blank

your answer stocks

your answer technology advancements , social changes
true/false
correct answer true
your answer true


match the following

graphic element geometric pattern java
corporate identity souveniers geometric pattern
standardized colours coco cola ibm
founder names ibm souveniers
select the blank

your answer protect
true/false
your answer false

select the blank

question story-board corresponds to the layout which is
illustrated ________
your answer frame by frame

question in a corporate identity if the building is constructed of
granite and glass it sends out signals of :-
your answer truth & honest
select the blank

question the words in your headings will usually be for ________
release
true/false
question the first advertisinment on a & f pears bought a picture
tilted "bubbles" was launched in 1886.
correct answer true
your answer true

question media relations are very important this is largely due to
the vast number of :-
your answer publications , television & radio channels ,
advertisements

your answer merits & demerits


select the blank

question organisations use a variety of spokespersons depending
upon the ________and the audience.
your answer message

select the blank

question it maddens reporters to spend time at a press conference
when they could have been given the same information in a ________.
select the blank

your answer abroad

question a public relation professional who counted over 500
different definitions for pr was known as :-
your answer rex kirby

question erik thorvaldson discovered an uninhabited of ice and
snow in north :-
your answer america
match the following

government information efforts are to eduacting the administrators
and bureaucrats eduacting the administrators and bureaucrats
coroporate success depends on workforce that believes in beign
treated fairly believes in beign treated fairly
director of corporate communication director of public relations
director of public relations

question it is universal preference that we like to hear the story
from the :-
true/false
question the advertising plan basically focuses on target, message
& media
correct answer true
your answer true
select the blank

your answer apple
true/false
question j & j offered a reward of $200,000 for capturing the
perpetrators.
your answer true
select the blank

correct answer 90
your answer 90
select the blank

question a product becomes a brand when the product delivers a
________
your answer positioning benefit

select the blank

question it is difficult task as it is peoples actions that builds
or destroys ________ of an organization.

your answer lines & colour , shapes & sounds , space , graphics &
illustrations
true/false
correct answer true
your answer true
true/false
question in all press conferences there is a demonstration of the
product.
your answer false
select the blank


your answer one way form

question for impact on communication the industrial revolution
invented the
correct answer telephone , telegraph , photography
your answer photography , telephone , television

your answer insertions , brochures , product leaflets
select the blank

question the production department is responsible for ________ the
creative concepts.
your answer producing

your answer government offices , press
question in a crisis, in management team, every person must be
capable of working under extreme :-
true/false
correct answer true
your answer true

question the san diego & electric company had placed order with
certain :-
correct answer arab companies
your answer russian companies

match the following

relationship symmetrical model symmetrical model
publicity press agentry model grunig model
information public information model public information model
advocacy asymmetrical model asymmetrical model

your answer why , what , whose

question public relation practitioners play a dual role, they are
advisiors as well as :-
true/false
correct answer true
your answer true

your answer marketing tool
true/false
question very often the presence of a well known celebrity can
liven up a routine company function
correct answer true
your answer true

correct answer account management , planning,
creativity,production , media and agency management
your answer planning, creativity,production , media and agency
management

question in nineteenth century food processing industry began
famous and reputed names which came into lime light were
your answer nestles , cadburys , coke
true/false
question over all 60 cities were selected for nation wide press
conference in j & j case.
your answer true
true/false
your answer false

question the pr practitioner advises management on preparing the
policy frame works and also develops systems for implementation, they
also make sure that no job candidates are discriminated against any
particular

your answer tabulation, analysis and results , designing a questionnaire , data collection
true/false
your answer true

your answer two way

select the blank

organization.
your answer image
select the blank


numerous :-
your answer skills
true/false
correct answer true
your answer true
true/false
your answer false
true/false
correct answer true
your answer true
select the blank

your answer build

select the blank

your answer verbal benefit

your answer irregular hours , no sleep
true/false
correct answer true
your answer true

called as
your answer producer
true/false
your answer false

your answer assest


your answer tv crew
true/false
correct answer true
your answer true
true/false
new york
your answer true

your answer commuincators
select the blank

your answer smaller


your answer cox & kings , fedex

select the blank

your answer encodes
select the blank


correct answer sell



your answer television & radio channels , websites
select the blank

communications.
your answer television
match the following

stories newworthy newworthy
date heading year of coperation
copy pyramid life blood
accuracy life blood heading

any particular
select the blank

your answer improve
true/false
correct answer true
your answer true

true/false
correct answer true
your answer true
match the following

finance

select the blank

your answer opinion

correct answer name
your answer name

your answer public
select the blank

your answer frame


your answer do not try to cover up things , do not pretend to be right , do not lie

select the blank

select the blank

your answer magzine
select the blank

correct answer url
your answer url

true/false
correct answer true
your answer true
select the blank
________
your answer words
true/false
correct answer true
your answer true

true/false
your answer false



correct answer usa
your answer usa

select the blank

true/false
correct answer true
your answer true







correct answer sequence , balance , proportion
true/false
correct answer true
your answer true

select the blank

match the following

corporate identity souveniers souveniers
founder names ibm ibm

:-
your answer economic needs
true/false
your answer false

select the blank


your answer non-government organisation


true/false
your answer false
match the following

finance





true/false
correct answer true
your answer true


select the blank

communications.

question consumers in india are approximately exposed to how many advertisements in a day?
correct answer 30
your answer 30
match the following

unforeseen factors breakdown, bankruptcy breakdown, bankruptcy

perceived risk decides number of members in dmu product specific problem
degree of centralisation company specific problems company specific problems
perceptual distortion influences expectations influences expectations

question any communication by experts in that fields makes that communication more:-
correct answer credible
your answer credible
select the blank

question ________ involvement may not always lead to a complex decision making.
correct answer high
your answer high

question types of personality are :-
correct answer extrovert , introvert
your answer extrovert , introvert
select the blank

question ________ is the consumer's adaptation to an advertisement over a time due to boredom
and familarity.
correct answer ad wearout
your answer ad wearout

question the washing powder brand maximum used in india is :-
correct answer nirma
your answer nirma
true/false
question in comparison to outdoor publicity of products/ brands, electronic media is relatively
becoming more important.
correct answer true
your answer true

question in which model, a consumer may select a product that satisfies few attributes which he
considers important?
correct answer conjunctive model
your answer lexicographic model

question it is the individual's self concept :-
correct answer ego
your answer ego

question it constitutes the moral factor of personality :-
correct answer ego
your answer ego
select the blank

question ________ is defined as repetitive behaviour in absence of evaluation of alternative
choices.
correct answer habit
your answer habit

question per capita household expenditure is lowest in which state of india?
correct answer bihar
your answer bihar
match the following

market research regular process category level expectation
complaint resolution mechanism integration with decision making level integration with decision
making level
marketer's challenge satisfaction of each customer satisfaction of each customer
xerox synonymous with photocopy machine brand level expectation brand level expectation
question a more isolated style becoming more predominant is an outcome of :-
correct answer increased tv channels and electronic media in india
your answer increased tv channels and electronic media in india

question customer satisfaction process includes following steps :-
correct answer product purchase , after sales service , repeat purchase
your answer product purchase , after sales service , repeat purchase

question name the primary need of human being :-
correct answer medicine
your answer medicine
true/false
question perceptual vigilance helps consumers to collect more information on products about their
benefits before purchase.
correct answer true
your answer true

question the managerial approach in consumer behavior :-
correct answer is micro level & cognitive in nature
your answer is micro level & cognitive in nature

question heider's theory talks about :-
correct answer balanced situations , imbalanced situations
your answer balanced situations , imbalanced situations

question buying process involves the following :-
correct answer users, influence and buyer
your answer users, influence and buyer

question in the early seventies companies maximized profits through :-
correct answer mass production
your answer mass production

question the first major reason for the companies to think differently in eighties
correct answer increasing competition
your answer increasing competition
select the blank

question attitudes are ________ in nature.
correct answer dynamic
your answer dynamic
select the blank

question to create product differentiation, manufacturers have to continuously ________ their
products.
correct answer upgrade
your answer upgrade
true/false
question when the product is important to consumer but its benefits are not clear, the operating
principle is perceptual vigilance.
your answer false

question measures by government to protect the interests of consumer are :-
correct answer expansion of public sector , statutory regulation
your answer expansion of public sector , statutory regulation
select the blank

question ________ behaviour indicates addiction.
correct answer compulsive
your answer compulsive

question critical information required at ' after sales' level to enhance consumer satisfaction are :-
correct answer repair and maintenance , consumer follow up
your answer repair and maintenance , consumer follow up

question marketers try to associate their product with symbols of :-
correct answer achievement , personal development
your answer achievement , personal development

question what is also known as subliminal perception?
correct answer absolute threshold
your answer absolute threshold

question consumerism in india has not progressed due to following reasons :-
correct answer ignorance , consumerism disorganised , wealth imbalance in the country
your answer ignorance , consumerism disorganised , wealth imbalance in the country
select the blank

question congruity theory of attitudes is developed by osgood &________.
correct answer tannen baun
your answer tannen baun
true/false
question the production of crops like sorghum, pearl milet, barley and ragi have gone down over the
years.
correct answer true
your answer true

question ways to reduce chances of failure are:-
correct answer buying lowest price item , warranties and guarantees , not too much to expect
your answer buying lowest price item , warranties and guarantees , not too much to expect
true/false
question organisational buyers do not have a uniform demand.
correct answer true
your answer true
select the blank

question the behaviourist theory gives little emphasis on consumer ________.
correct answer attitude
your answer attitude

question unforeseen factors that can affect supplies/purchase are :-
correct answer labour , cash flow , bankruptcy
your answer labour , cash flow , bankruptcy
true/false
question when the benefits of product are not clear but is an important one, then one should use
ambiguous messages in ads.
correct answer true
your answer true

question it is the source of strong inborn drives and urges :-
correct answer id
your answer id
true/false
question feedback is a very critical element for service oriented industries.
correct answer true
your answer true

question today's consumers are greatly influenced by those individuals with whom they share :-
correct answer some common traits & values , behavioural peculiarities
your answer some common traits & values , behavioural peculiarities

question the components of attitude are :-
correct answer cognitive component , conative component , affective component
your answer cognitive component , conative component , affective component
select the blank
question members of the same social class show ________ lifestyles.
correct answer similar
your answer similar

question in ebm model, which search is required if enough information is available in the memory?
correct answer internal
your answer internal
select the blank

question ________has opened new avenue in collection of data in actual users.
correct answer information technology
your answer information technology

question types of restrictive trade practices are :-
correct answer full time forcing , area restriction , predatory pricing
your answer full time forcing , area restriction , predatory pricing
true/false
question research provides insight about customer's perception about the competition.
correct answer true
your answer true

question neutral sources who give opinion about the product are :-
correct answer not paid by the manufacturer
your answer not paid by the manufacturer

question states with poor unemployment level are :-
correct answer bihar , west bengal
your answer bihar , west bengal
true/false
question evaluation of brand is done before purchase for low involvement products.
your answer false

question consumer behavior is based on studies of :-
correct answer social science , economics , psychology
your answer social science , economics , psychology
match the following

sensitive thinking short term consideration short term consideration
intuitive thinking least price conscious least price conscious
aggression, hunger, sex id id
sensing-thinking type personality own decision maker own decision maker
true/false
question various sources of information like exhibitions, trade shows, etc influences one's
expectations.
correct answer true
your answer true
question the output of nicosia model is ________ .

correct answer human behaviour
your answer human behaviour

question it is a general sum of traits of characteristics of the person :-
correct answer personality
your answer personality
true/false
question unforeseen factors can also affect the purchasing organisation or supplies.
correct answer true
your answer true
question characteristics of learning process are :-
correct answer change in behaviour, temporary or permanent , continuously evolves , change in behaviour
based on experience
your answer change in behaviour, temporary or permanent , continuously evolves , change in behaviour
based on experience
select the blank

question information about a new product stored in bits and pieces in consumer's mind is called
________.
correct answer schema
your answer schema

question characteristics of brand loyal consumers are :-
correct answer self confident , store loyal
your answer self confident , store loyal
true/false
question when the product benefits are clear cut, the operating principle is perceptual defense.
your answer false
true/false
question it is never possible for anybody to change his or her class.
your answer false

question what is the buying pattern of organisational buyers?
correct answer buying patterns do not change incase of price cuts
your answer buying patterns do not change incase of price cuts

question enculturation takes place through a process of instilling values from key institutions like :-
correct answer the family & school , religious institutions
your answer the family & school , religious institutions
select the blank

question ________ has a symbolic meaning tied to consumer values.
your answer product
true/false
question brand personality is a metaphor for the emotional relationship that exists between a
consumer and a brand.
correct answer true
your answer true

question it is relatively difficult to change :-
correct answer strong attitudes
your answer strong attitudes

question advantage of secondary data is :-
correct answer economical , time saving , indicate deficiencies
your answer economical , time saving

question ways to increase low involvement product's purchase are :-
correct answer coupons , displays , price deals
your answer coupons , displays , price deals

question consumption rituals are series of symbolic behaviour that :-
correct answer occur in sequence , are repeated frequently
your answer occur in sequence , are repeated frequently
select the blank

question ebm model is criticised on the ground that it gives vague definition of the role of ________
.
correct answer influencing variables
your answer environmental influences
select the blank

question ________ type of personality is interested in building a social relationship.
correct answer extrovert
your answer extrovert
select the blank

question the ego defensive function of attitude explains how attitudes ________ the ego from
anxieties & threats.
correct answer protects
your answer protects

question if the outcome of post purchase experience is not in line with the expectation, it is called :-
correct answer negative discrepancy
your answer negative discrepancy

question it is purposeful and directed towards the specific goal
correct answer motives
your answer intention
select the blank

question the success of consumer research depends upon the cooperation of ________.
your answer public

question characteristics of vertical market :-
correct answer high risk for seller
your answer complicated sales process

question disadvantages of observation survey is :-
correct answer slow and expensive , interpretation , less bias
your answer slow and expensive , interpretation
true/false
question consumers who are highly involved in product are information gatherers.
your answer false

question the first step in creating good consumer research is to :-
correct answer define the problem
your answer define the problem
select the blank

question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the
brand over a period of time.
correct answer learning
your answer perception
true/false
question marketers today rely more on behavioural data generated through scanners and less on
perceptual data generated through surveys.
correct answer true
your answer true

question human process that is included in the ebm model is :-
correct answer memory
your answer memory

question a brand evaluation that is an outcome of various factors and which creates a positive or
negative attitude about the product is :-
correct answer one dimensional
your answer one dimensional
match the following

formal product image, quality etc of company image, quality etc of company
traditional organisation no customer complaints handling no customer complaints handling
feedbackservice oriented industries service oriented industries

customer orientation maximum customer delightmaximum customer delight

question in the present business scenario cb is complex due to :-
correct answer competition , rapid pace of innovation , declination of product differentiation
your answer competition , rapid pace of innovation , declination of product differentiation

question different attitude measuring techniques are :-
correct answer summated rating scale , thurstone scale
your answer summated rating scale , thurstone scale
select the blank

question ________ is considered as a social institution forming an integral part of social system.
correct answer consumerism
your answer consumerism
select the blank

question attitudes based on ________ information are relatively easy to change.
correct answer ambiguous
your answer ambiguous

question individuals are strong in which activities while gathering information?
correct answer sensation , intuition
your answer sensation , thinking
select the blank

question in a three element system imbalance will exist if all the relations are ________.
correct answer negative
your answer negative
true/false
question existing laws of consumerism till date are incapable of implementing and enforcing the
objectives of consumerism.
correct answer true
your answer true

question reduction of manpower through voluntary retirement schemes has resulted into :-
correct answer more people being self-employed
your answer more people being self-employed

question it is a permanent change in the consumer's behaviour due to past experience :-
correct answer learning
your answer attitude
true/false
your answer false

your answer success & failures

your answer teaching , instructing executives for clear writing , effective speeches to be given
select the blank

your answer frame
match the following


select the blank

correct answer 20th
your answer 20th


correct answer sell

question the pr practitioner advises management on preparing the policy frame works and also develops
systems for implementation, they also make sure that no job candidates are discriminated against any
particular

true/false
your answer true
select the blank

select the blank

your answer venue
true/false
correct answer true
your answer true
select the blank

your answer product
select the blank

correct answer 90
your answer 30
select the blank


correct answer city
your answer branch/regional office

your answer video tapes , product leaflets , brochures
select the blank
your answer smaller

question advertisers describe consumer audience through
correct answer demographics
your answer demographics

true/false
your answer false

select the blank


your answer profits

true/false
question the first advertisinment on a & f pears bought a picture tilted "bubbles" was launched in 1886.
correct answer true
your answer true
select the blank

question it maddens reporters to spend time at a press conference when they could have been given the
same information in a ________.

your answer assest


correct answer burn
your answer burn

your answer profit after tax
true/false
correct answer true
your answer true
true/false
your answer true

true/false
correct answer true
your answer true

your answer open communication policy , adhering to companys policy regarding customer safety , how to
solve the crisis



your answer print , radio & tv
true/false
correct answer true
your answer true
select the blank

question the copywriter is responsible for writing the copy of the advertisment in terms of ________
your answer words
true/false
your answer false


your answer editor , press
match the following

reinforcement the audience should feel confident of having made the purchases. the audience should feel
confident of having made the purchases.
awareness the audience is made aware about the product in the market. the audience is made aware about
the product in the market.
preference the audience knows about the product and may not consider buying it. the audience knows about
the product and may not consider buying it.
conviction the audience may be about to buy the product the audience may be about to buy the product
select the blank
audience.
your answer message
select the blank

correct answer last
your answer last
match the following

reinforcement the audience should feel confident of having made the purchases. the audience
should feel confident of having made the purchases.
preference the audience knows about the product and may not consider buying it. the audience
knows about the product and may not consider buying it.
conviction the audience may be about to buy the product the audience may be about to buy
the product

other to :-

your answer opinion

true/false
your answer true

correct answer usa
your answer usa


true/false
correct answer true
your answer true
true/false
your answer false



your answer beliefs

your answer threats , strengths & weakness , opportunities


your answer heading
select the blank

your answer frame by frame


select the blank

select the blank



true/false
your answer false
match the following

finance


question everyone has an image, an individual or an organization. the question is, is it bad or
correct answer good
your answer good
select the blank

your answer apple
true/false
your answer false
select the blank

select the blank

correct answer 50$
your answer 50$
select the blank

select the blank

correct answer url
your answer url

true/false
your answer false


question the public relations practitioner acts as a :-
correct answer counsellor
your answer counsellor

select the blank

your answer perks
true/false
your answer false
true/false
correct answer true
your answer true

controlled manner.
correct answer true
your answer false
select the blank

your answer "****"
true/false
correct answer true
your answer true

correct answer establishment of media control , open communication policy , adhering to companys policy
regarding customer safety
your answer establishment of media control , how to solve the crisis , open communication policy ,
adhering to companys policy regarding customer safety

your answer publications , television & radio channels , websites , advertisements

your answer why , how , what , whose

your answer marketing tool
select the blank

correct answer hear
your answer learn

correct answer ####
your answer ####

match the following

speakers on radio & tv showcase of unique abilities media community

generating publicity good work of organization long term business strategy
urgent information to be communicated media community showcase of unique abilities
invite speakers long term business strategy publicity
select the blank


your answer values , perception , beliefs , habits

your answer wyatt erap , calamity jane , amos kendall , buffalo bill cody
select the blank

your answer newly found
true/false
correct answer true
your answer true
select the blank

your answer management

your answer balance , proportion , sequence , visual effects
true/false
correct answer true
your answer true

these are :-
your answer proactive , reactive , crisis , informal
match the following


your answer an assignment
select the blank

correct answer product leaflets , brochures , video tapes
your answer insertions , brochures , video tapes , product leaflets
true/false
new york
your answer true


your answer designing a territory , designing a questionnaire , data collection , tabulation, analysis and
results
true/false
your answer true
true/false
your answer true

your answer swot analysis

true/false
correct answer true
your answer true

question the study of persuasion was central to the education of the :-
correct answer greeks
your answer greeks
select the blank

select the blank

true/false
your answer true

your answer two way form

your answer share holder
your answer planning, creativity,production , media and agency management , after sales & services
management

your answer businesses , government , non-government organisation , corporates
select the blank

your answer bigger
true/false
your answer true
true/false
your answer true
select the blank

select the blank

true/false
correct answer true
your answer true

question for effective advertising one has to get it successful through :
correct answer advertising agency
your answer advertising agency

understand :-
your answer how to choose , buy , use product or service , the material

your answer advertisement media
select the blank

your answer lock outs
true/false
your answer false
select the blank


your answer fire , loss of property , medical condition , internal harrasment in the organization


your answer headline , double spaced , avoided passive voice , written in a perfect square

your answer public information , public relations , public affairs , public comunicators

your answer print , radio & tv , internet , wall paintings

your answer teaching , instructing executives for clear writing , effective speaking , effective speeches
to be given


select the blank

your answer eight
select the blank

select the blank


your answer technology advancements , social changes , financial changes , political changes
true/false
your answer true
select the blank

your answer opinion

true/false
correct answer true
your answer true


your answer assest
select the blank

your answer feedback

your answer double spaced margin , typed , typed on single page , typed on both the pages


true/false
correct answer true
your answer true
select the blank


your answer food world , cox & kings , fedex , coco cola

your answer annual general report , minutes of agm , quaterly reports , share prices
match the following

expert communicator mass media endorsements partial commitment

:-
your answer esteem needs

question the spokesperson should be :-
correct answer people friendly
your answer people friendly
select the blank

your answer months

correct answer exaggerations , plausible , real estate promotion
your answer exaggerations , plausible , real estate promotion , uninhabited

your answer disrtibuting handbills , writing , word of mouth , slogans & symbols

your answer typed

correct answer name
your answer name
true/false
your answer true
true/false
your answer true

as :-
match the following

external public media, suppliers, trade associations long term associations
advertisement to inform potential buyers to remind the customers.
maintaining relationships long term associations to inform potential buyers

question the san diego & electric company is a public utility company that employees :-
correct answer 4700 employees
your answer 4700 employees


select the blank

correct answer 20th
your answer 20th


correct answer burn
your answer burn

correct answer nero
your answer nero

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advertising and public relations

select the blank

select the blank

multiple choice multiple answer

multiple choice single answer

multiple choice single answer

match the following

speakers on radio & tv showcase of unique abilities showcase of unique abilities

generating publicity good work of organization good work of organization

urgent information to be communicated media community media community

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multiple choice single answer

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match the following

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multiple choice multiple answer

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multiple choice multiple answer

multiple choice single answer

multiple choice single answer

multiple choice single answer

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multiple choice multiple answer

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multiple choice single answer

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true/false question pr is committed to generate public understanding and goodwill for an

select the blank

select the blank

multiple choice multiple answer

multiple choice single answer

match the following

motivation monetary, emotional return monetary, emotional return

advertisement to inform potential buyers to inform potential buyers

maintaining relationships long term associations long term associations

multiple choice single answer

multiple choice single answer

multiple choice single answer

multiple choice single answer

multiple choice multiple answer

select the blank

multiple choice single answer

Advertising&Publicrelations

Advertising&Publicrelations