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A survey of senior IT managers

points to political and legal issues


as the top risk concerns. These
managers also say offshoring can
create more jobs.
G. Reza Djavanshir

Surveying the Risks


and Benefits of
IT Outsourcing

I
n a global economy fueled by advances in Proposition in Information Technology
telecommunications and information tech- Outsourcing,” Natalia Levina and Jeanne Ross,
nologies, offshore outsourcing is evolving MIS Quarterly, Sep. 2003). So how does an IT
from conventional international-trade prac- company successfully navigate the risks associ-
tices. But rather than simply placing a sales office ated with offshore outsourcing?
in a new overseas region, companies are looking One answer is that IT companies can identify
at all their business activities with an eye toward the benefits and risks of proposed strategies, and
retaining some in-house and outsourcing others to then develop plans to maximize the benefits and
offshore locations. mitigate the anticipated risks.
Historically, IT product development has To better understand the factors involved in off-
occurred within predictable supply chain envi- shore outsourcing, my colleagues and I wanted to
ronments. Companies could more easily predict identify typical benefits and risks, and order them
the success of their strategic goals, along with the based on their overall average importance rat-
costs, benefits, and risks of their operations (End ings.To obtain this information, we surveyed sen-
of Line: The Rise and Coming Fall of the Global ior managers in different IT companies in the US
Corporation, Barry C. Lynn, Doubleday, 2005). and Europe, seeking their opinions about the
They could then attempt to mitigate risks and importance ratings of certain pre-identified risk
increase the efficiency of their business activities and benefit factors in offshore outsourcing. Based
based on a limited number of factors. on these survey results, we computed the overall
Today, the rules of the game have changed: importance ratings and the rank orderings of the
Global competition has forced companies to risk and benefits factors.
become more efficient and to strategically repo-
sition themselves within the competitive market- RESEARCH METHODOLOGY
place. As a result, many have turned to offshore To obtain and analyze the information needed
outsourcing. for our study, we designed a questionnaire listing
the main benefits and risks of offshore outsourc-
PROS AND CONS ing.We asked respondents to rate the importance
Offshore outsourcing offers an attractive ben- of each factor on a scale of 1 to 5—1 meaning not
efit in terms of lower labor costs. However, turn- important at all and 5 being the most important
ing to offshore business partners also involves factor. We sent the questionnaires to 303 senior
challenges in dealing with risks that arise from managers at IT companies in North America and
the systemic complexity of unpredictable risk fac- Western Europe, along with a cover letter and two
tors (“Vendors Perspectives: Exploring the Value additional follow-up letters.This effort yielded 137

32 IT Pro November ❘ December 2005 Published by the IEEE Computer Society 1520-9202/05/$20.00 © 2005 IEEE
responses, out of which only 114 (37.6
percent of the total original popula- Table 1. Overall importance ratings of
tion) provided valid, reliable, and con-
sistent answers. Respondents were offshore outsourcing benefits.
also asked to add any missing factors Importance
that they thought important along Benefit rating*
with their importance ratings, using
the same 1-to-5 scale. Labor cost reduction 4.9
We then performed a statistical Access to the host country’s skilled workforce and talents 4.9
analysis of these responses to compute
the overall average importance rating
Follow-the-sun (24/7) continuous operation 3.7
of each benefit and risk factor. Then, Improved flexibility and agility 3.4
we rank ordered these risk and benefit Taking advantages of host a country’s universities 3.1
factors based on their overall average
importance ratings. * Based on a scale of 1 to 5, 5 being the most important.
Finally, we identified a list of IT jobs
in our questionnaire and asked
respondents to mark the ones that
they anticipated would grow in num-
ber because of offshore outsourcing. Table 2. Decline in R&D spending at
BENEFITS OF OFFSHORE major US technology firms.*
OUTSOURCING R&D spending (percentage of sales)
Respondents to our survey rated
the importance of five benefit factors. Company Previous Current
Then, we rank ordered them based on Cisco 17 14.5
their overall average importance rat-
ings.Table 1 shows the importance rat- Hewlett-Packard 6 4.5
ing, listing each benefit in order of Dell 1.5 <1
importance, from the most important
Lucent Technologies > 15 < 10
to the least.
* Source: “Outsourcing Innovation,” Pete Engardio and Bruce Einhorn, Business Week, 21
Labor cost reduction Mar. 2005.
Offshore outsourcing’s most obvi-
ous and short-term benefits are in
reducing the labor cost, improving
efficiency, and gaining a competitive advantage.According Rev., Nov.-Dec. 1996). Steady access to a talented and
to our survey, IT companies can save up to 40 percent in skilled workforce is also critical to generating innovative
operational expenses when compared to a US-based oper- ideas that improve the company’s competitive advantages.
ation. Other studies also indicate that the cost savings of Recent trends in R&D spending at major technology
offshore outsourcing range from 15 to 40 percent firms underscore the need for access to such a labor pool.As
(Offshoring Information Technology, Erran Carmel and Table 2 shows, major technology companies are spending
Paul Tjia, Cambridge Univ. Press, 2005). This benefit tied significantly less on R&D (“Outsourcing Innovation,” Pete
with a second factor—access to a skilled workforce—as Engardio and Bruce Einhorn, Business Week, 21 Mar. 2005).
the most important benefit. So, to access low-cost but still well-educated talent, many
IT companies are turning to offshore countries for their
Access to the host country’s R&D activities. For example, companies such as Cisco
skilled workforce and talents Systems, Intel, Motorola, and Microsoft have moved some
For an IT company, offshore outsourcing increases access R&D activities outside the US. For example, Microsoft
to a ready and skilled workforce at lower costs (compared now has research centers in Cambridge, UK; Beijing,
to those in North America and Western Europe). This is a China; and Bangalore, India.
very important factor particularly because, in a competi- Respondents to our survey ranked the overall average
tive industry such as IT, success depends on offering prod- importance rating of this factor as 4.9 out of 5; therefore,
ucts and services that are low cost and differentiated we rank it—along with labor cost reduction—as the first
(“What is Strategy?” Michael Porter, Harvard Business benefit of offshore IT outsourcing.

November ❘ December 2005 IT Pro 33


OUTSOURCING

ble and agile organization, one that is able to


Table 3. Job categories that will likely quickly respond to changing markets and cus-
grow in the US and Western Europe as tomer demands, is an important factor for suc-
a result of offshore outsourcing. cess. Offshore outsourcing helps companies
to be flexible and agile by providing a reliable
Likelihood yet adaptable stream of workers to reduce the
of growth time it takes to start and complete projects.
Job category (percentage)* Based on our survey, the overall average
importance rating for this benefit was 3.4 out of
Mission-critical systems security, architecture, 100
5; we therefore ranked it the third most impor-
and design
tant benefit of offshore outsourcing.
Core products, requirements specifications 100
Strategic planning 100 Host country’s universities
For IT companies, host countries with good
Products’ key performance and functional 95 technical universities not only provide edu-
specifications cated engineers, problem solvers, and innova-
Proprietary hardware and software design 93 tive scientists,they also produce a steady stream
of educated and skilled workers.This is impor-
Systems integration 92
tant because in the US the percentage of stu-
Products’ ergonomics, appearance, and 81 dents graduating with degrees in engineering is
aesthetics specification now less than 10 percent (Science and Engineering
Project management 52 Indicators 2004, Nat’l Science Foundation, 2004;
http://nsf.gov/statistics/seind04/ pdf/c02.pdf).
Direct human interaction with the customers 43 In today’s competitive IT industry, a company’s
core competencies depend, in large part, on the
* Measured in terms of percentage of respondents agreeing that the number of
supply of a skilled and talented technical staff.
jobs in the given category will grow.
Universities in a host country can also pro-
vide additional training for offshore staff, if
necessary.
Follow-the-sun (24/7) continuous operation Based on our survey, this factor received an overall aver-
Reducing the time it takes to complete a project is an age importance rating of 3.1 out of 5, ranking fourth in
important objective for all businesses. For IT companies, importance.
follow-the-sun continuous operation means that they can
take advantage of different time zones around the globe to IT job growth in North America
reduce the time required to complete projects. This and Western Europe
approach improves operational efficiencies, particularly in From the viewpoint of IT workers in North America and
areas such as software development, code fixing, prototyp- Western Europe, offshore outsourcing might appear to be
ing, and technical supports (“Offshore Outsourcing Basics,” a no-win situation. However, history shows that jobs lost in
http://www.ebstrategy.com).For example, in software devel- one area are replaced by new jobs (The Black Book of
opment, software programmers on the US West Coast can Outsourcing, Douglas Brown and Scott Wilson, John Wiley
stop work on a job at 5 p.m., Pacific Time, then pass it to & Sons, 2005).
lower-wage programmers in India before the beginning of According to Cypress Semiconductor CEO T.J. Rodgers,
their day.The 12 hours time zone difference allows for the the US Department of Labor projects job loss in IT to be
completion of the work by 6 a.m., Pacific time the next day. 31 million by 2015.At the same time, the economy will cre-
In today’s competitive economy, taking advantage of dif- ate 32.8 million jobs, for a net increase of 1.8 million jobs
ferent time zones around the globe has become a popular (“The Truth about Outsourcing,” T.J. Rodgers, IEEE
way of conducting business within IT companies. Design & Test of Computers, Jan.-Feb. 2005).Additionally,
Based on our survey, the benefit of follow-the-sun (24/7) a comprehensive study conducted by economist Katherine
continuous operation received an overall average impor- Mann in 2003 found that the projected growth rate in IT
tance rating of 3.7 out of 5, ranking second in importance occupations will be 43 percent by 2015, compared with the
of all the offshore outsourcing benefits. entire economy’s overall job growth rate of 13 percent
(Globalization of IT Services and White Collar Jobs: The Next
Improved flexibility and agility Wave of Productivity Growth, PBO 3-11, Inst. for Int’l Economics,
In today’s quickly changing IT industry, having a flexi- 2003; http://www.iie.com/publications/pb/pb03-11.pdf).

34 IT Pro November ❘ December 2005


In a study conducted by Jadish Figure 1. Overall impact of offshore
Bhagwati and Arvind Panagariya of it outsourcing on the US economy
Columbia University,and T.N.Srinivasan
of Yale University,the authors quote Lori
and the IT industry.
Kletzer, a University of California 700,000
researcher,as writing that the majority of Jobs (IT and non-IT) created
600,000 IT software and services jobs lost
those who lost jobs because of offshoring
found reemployment within two years. 500,000

No. of jobs
Furthermore,roughly half of these reem-
400,000
ployed workers ended up finding jobs
that paid as much or more than their pre- 300,000
vious jobs. The other half experienced
200,000
wage cuts of at least 15 percent (“The
Muddles Over Outsourcing,” J. 100,000
Economic Perspectives, Fall 2004;
0
http://www.columbia.edu/~ap2231/Policy 2000 2002 2004 2006 2008
%20Papers/JEP_Outsourcing_Final. Year
pdf). Interestingly, our respondents
believed that offshore outsourcing will
result in growth in the IT jobs listed in Table 3.
A study conducted by Global Insight Inc. and sponsored
Table 4. Overall importance rat-
by the Information Technology Association of America
found that the US economy created about 194,000 new IT ings of offshore outsourcing
and non-IT jobs in 2003. The same study projected that risks.
the number of jobs created by increased economic activ-
ity will reach 589,000 jobs by 2008 (The Impact of Offshore Importance
IT Software and Services Outsourcing on the U.S. Economy Risk rating*
and the IT Industry, Global Insight, 2004). Figure 1 plots Political 4.8
these opposing trends of job loss and creation.
Legal, enforcement of intellectual property
rights and business contracts 4.6
RISKS OF OFFSHORE OUTSOURCING
Any business plan carries risks because the future is Information vulnerability and security 4.5
always uncertain. In today’s global environment, offshore Immature business environment 4.3
outsourcing exposes firms to various risks in host coun-
tries. However, these risks should not prevent companies Socio-cultural problems 4.1
from engaging in offshore outsourcing if their strategies * Based on a scale of 1 to 5, 5 being the most important.
anticipate the possible risk factors and include risk miti-
gation plans.This means that by identifying risks, and col-
lecting and assessing information about them, companies
can use accurate assumptions in their strategies and ations. In some developing countries, government rules
become more proactive in mitigating and offsetting and policies can change suddenly (and sometimes arbi-
adverse outcomes. trarily) based on individual decisions by heads of state.To
Respondents to our survey rated the importance of the mitigate this risk, researcher Barry C. Lynn, a fellow at the
five risk factors in Table 4. New American Foundation, a public policy institute, sug-
gests that companies should diversify their business activ-
Political risk ities among different countries.
This risk relates to the political situation in a host coun- Our survey’s respondents ranked this factor as the most
try. Offshore outsourcing exposes companies to risks from important risk in offshore outsourcing.
political unrest and instability, wars, confiscations, nation-
alizations, and terrorism.These are in addition to the host Legal risk
country’s governmental policies, regulations, and attitudes This risk factor relates to political risk because political
toward foreign businesses. unrest can lead to weak enforcement of the rule of law or
Political risk can have cost impacts on companies the absence of an independent judicial system (State
because of interruptions in the continuity of business oper- Building: Governance and World Order in 21st Century,

November ❘ December 2005 IT Pro 35


OUTSOURCING

Francis Fukuyama, Cornell Univ. Press, 2004). In these ness and customers secret; doing so is part of expected
types of countries, resolving legal disputes often become business norms. Such is not the case in some countries,
time consuming, costly, and subject to corruption.This risk however.
can thus expose companies to a host of adverse situations, At any rate, it is the legal, ethical, and business respon-
including loss of intellectual property rights, propitiatory sibility of IT companies engaged in offshore outsourcing
design features, piracy, and trademark infringements. to pay close attention to the vulnerability and security of
For example, an ex-employee of an offshore vendor tried their internal and customer data.As Table 4 shows, our sur-
to sell an IT company’s proprietary and secret information vey respondents considered this risk very important, giv-
to a competitor because the country had no strong law ing it an overall average importance rating of 4.3.
enforcement mechanism to protect the company’s rights Therefore, IT companies, before engaging in offshore
(Sayan Chatterjee, 2005, Failsafe Strategies, Wharton outsourcing in any country, should study the candidate
School Publishing). country’s track record in protecting foreign businesses
In some countries, intellectual-property law can also be from information security problems. They should analyze
biased toward protecting a local company at the expense its piracy, information disclosure, and information security
of a foreign one. protection laws.
For these reasons, Richard Outsourcing companies
Heeks, a prominent offshore out- Immature business
sourcing strategist, calls the exis-
should pay close environment
tence of intellectual-property laws, attention to the Immaturity of the business envi-
along with their enforcements, an ronment manifests itself in various
essential prerequisite for foreign
experiences of other dimensions, including volatile
investment in a country (Software companies doing exchange rates, weak national cur-
Strategies in Developing Countries, rencies, high tax rates on foreign
working paper no. 6, Inst. for business in that companies, high tariffs on imports
Development Policy and country. and exports, rigid customs laws,
Management, 1999: http://unpan1. and regulations that discourage
un.org/intradoc/groups/public/doc- foreign business. An immature
uments/NISPAcee/UNPAN015540.pdf). business environment can result from a regulated econ-
In our survey, the overall average importance rating of omy and protectionism (“Changes in National
this risk factor is 4.6, making it the second most critical fac- Technological Competitiveness: 1990, 1993, 1996, and
tor. To mitigate this risk, IT companies must obtain the 1999,” Alan Porter and colleagues, Technology Analysis
candidate country’s track record on intellectual-property and Strategic Management, 1 Dec. 2001).
protection and verify to what extent the country will pro- Technological infrastructure can also be lacking in such
tect business interests. Outsourcing companies should also an environment. Countries without cost effective and reli-
pay close attention to the experiences of other companies able broadband telecommunications infrastructure, for
doing business in that country. example, can be difficult places in which to conduct busi-
ness.
Information vulnerability and security Another manifestation of an immature business envi-
Offshore outsourcing exposes companies to information ronment is the lack of adherence to modern business stan-
vulnerability and security risks that can result from a lack dards and processes. Developing products in such a
of regulation. In some countries, such risks can be the con- country can result in poor-quality designs because IT ven-
sequences of poor or different work ethics. dors do not stay up to date with current and emerging tech-
For example, some Asian countries permit the sharing nologies. Some countries do not follow business practices
of copyrighted software, a practice that is illegal in the US such as the Capability Maturity Model and ISO 9000 stan-
and other industrialized nations (“Risk Factors Associated dards.
with Offshore IT Outsourcing,” M.H.A. Tafti, Industrial In today’s global and integrated economy, a country with
Management and Data Systems, May 2005). difficult visa and immigration requirements not only makes
In another example, a host-country employee of a com- business travel difficult, it can also slow down the interna-
pany attempted to sell its patent information to another tional flow of talent and skilled labor.
company (Offshoring Information Technology: Sourcing Business maturity, on the other hand, can come from
and Outsourcing to a Global Workforce, Carmel and Tjia, world-class institutions and a government vision that con-
Cambridge Univ. Press, 2005). tinually creates, fosters, and sustains all the factors needed
Data vulnerability and security has always been a criti- to remain competitive and attract foreign business. In
cal factor in conducting business. In most industrialized today’s competitive economy, all companies must study
countries, companies try to keep information on their busi- and analyze the business conditions in the candidate coun-

36 IT Pro November ❘ December 2005


try to make sure that the business environment is mature. the candidate outsourcing country. They must also study
Look for public policies that support an open-market the country’s socio-cultural values, norms, and beliefs.
economy without high tax and tariff burdens; business Respondents rated this risk factor at 4.1 out of 5 points
friendly and supportive government laws and regulations; possible.
and a modern and reliable infrastructure, including the
presence of technology parks.
In our survey, this risk factor received an overall aver-

M
age importance of 4.3, making it the fourth most impor- ost companies consider offshore outsourcing as a
tant risk factor in offshore outsourcing. way to reduce costs and increase efficiencies.
Outsourcing can be a viable option for companies
Socio-cultural problems and can also help businesses and economies in the coun-
Cultural differences can cause the misinterpretation of tries involved, as long as the outsourcing company objec-
business conversations and professional behaviors. The tively identifies and analyzes the benefits and risks. ■
national orientation of the people toward foreign busi-
nesses is an important factor that companies must account
for in considering where to outsource. Countries with a
population that lacks an entrepreneurial spirit and propen-
sity to excel won’t fare well in the competitive global econ- G. Reza Djavanshir is an assistant professor of information
omy. Governments that lack a business friendly vision technology in the Graduate Division of Business and
toward foreign companies can pose potential risks to any Management at Johns Hopkins University. Contact him at
company trying to engage in business activities. In some jr@jhu.edu.
countries, special interest groups such as student organi-
zations, trade unions, or religious organizations might want
to obstruct a foreign company’s business activities; this For further information on this or any other computing
obstruction can also become a source of risk. topic, visit our Digital Library at http://www.computer.org/
To avoid socio-cultural risks, management should visit publications/dlib.

November ❘ December 2005 IT Pro 37

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