NATIONAL UNIVERSITY OF MODERN LANGUAGES Department of Management Sciences

Course Outline
Subject: BC and Professional Speech Course: MBA Course Instructor: Muhammad Niaz Khan Objective
To help students communicate well in their workplaces, and to motivate them for successful Job Hunting, through effective BC.

Masters in Business Administration Course Description of Business Communication and Professional Speech Course Co-coordinator: Muhammad Niaz Khan (Muhammad_niaz@yahoo.com) Technical Writing Essentials This course focuses on the ability of students to communicate confidently and correctly with their competitors. Moreover the course emphasizes on the ability to communicate successfully across cultural boundaries. The difficulties in communicating effectively become crystal clear, when people are placed in unfamiliar situations. An interview, a meeting, writing a report; all these elements of B.C. give tough time to trainees, when they confront them for the first time. Effective communication is a skill, and hence it can be learned through extensive training. Students will be exposed to theories and concepts that underlie effective oral and written communication skills. They will learn to collect, organize, analyze and present information in an understandable and logical order, understand the nature of non-verbal communication and be able to use it effectively in oral and written presentations. Assignments and Projects will be assigned to students so that they could implement concepts in their communication. Inculcating abilities of persuasive and informative speech to our business graduates is our hallmark. A brief overview of rhetoric will help business graduates to become effective communicators. Books Recommended: Business Communications, Strategy and Skill by Mary Munter, Administrative business Communication by Kitty O Locker. Tentative Supplemental Texts/References: Effective Business Communication by Herta A Murphy ( The Latest editions) High School English Grammar and Composition by Wren and Martin Practical English Usage by Michal Swan Stallard, Smith, Price. Business Communication a Strategic Approach 6th Edition, IRWIN John V. Thill, Courtland L. Bovee, Excellence in Business Communication 3rd Edition, McGraw Hill The Daily Dawn, The daily News, Time Magazine and different business Magazines
Watch BBC, Sky News, Business News on Geo TV and CNN to update yourself.

Lecture #

TOPICS TO BE COVERED
to the essential skills of English Language and a discussion about improving these Skills of the language. What is B.C? Why study B.C? Why is communication Imperfect? Benefits of Effective Communication in our Career. of Communication documents and presentations) Process: (Practice Writing business

1. Introduction to course; Importance of English language and a brief introduction of abo

2. Components

3. The Communicator, The message, The communicants, Channels, Environment,

the Feedback

4.

The Message Structure: Thinking versus Structuring, Effective means of giving effective Feedback (Practice Writing business documents and presentations)

5. Report Writing: What are Business Reports? Front Part, Text, Back Part 6. Short and long Reports, Kinds of reports, Informational & Analytical reports etc.
Monitoring and Evaluation reports. (Practice Writing business documents and presentations

7. Presentation Skills, Structuring Presentations 8. Nonverbal Communication

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9. Formal Credit Presentation sessions by the students 10. Resource persons comments on the presentation made by students 11. Different kinds of Presentations Holding Meetings 12 Continued. 13. Visual Aids
(Practice Writing business documents and presentations (Practice Writing business documents and presentations

Credit Presentations on assigned topics by students

14. Preparing for a Job Interviews 15. Holding Meetings

16. Students will take interviews for different jobs 17. Meetings will be held in class room . 18. (Practice Writing business documents and presentations

 19.

MID TERM EXAMS

MID TERM BREAK
Proposals; Kinds of proposals;

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20.

Research proposals/ Business proposals. Parts of proposals; Short Proposals; Long Formal Proposa

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21. Letter and Memo Writing: Different Parts of Letters and Memos 22.
(Practice Writing business documents and presentations Approaches in Letter writing; direct and indirect approach. (Practice Writing business documents and presentations

23. Writing Good and Bad News Letters 24. 25. Practice letter writing on presentations different topics 26. Continued
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(Practice Writing business documents and presentations Writing Persuasive letters. (Practice Writing business documents and presentations (Practice Writing business documents and presentations

27. Continued
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28. Continued
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29. Continued
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30.

END TERM EXAMS

Outcome Effective and efficient Business writing and speaking skill. The number of weeks given can vary as the above schedule is tentative. Also, the date of examination may be shifted later or earlier.