Cartazine

ENGLISH

THE ART

OF CARDS

Every distribution channel can be used to get your message across to the soccer fans by means of cards!

D CARD
Score the winner with Carta Mundi cards!
Carta Mundi has developed a special cardgame for the European Championship Soccer tournament 2004 (EK 2004) in Portugal. The game entails a complete calendar of every happening in this sports event. Every card gives a description of one of the games, with mention of the date, the teams, the site of the game, and the time. In addition, this cardgame is an interactive affair. Each card has a number of blank boxes for filling in the scores.

to attract a very broad target group that ranges from 7 to 77-year olds. You are getting large international exposure, for the EK 2004 is a sports event that can count on a mass audience. Its interactive character makes the cardgame even more attractive for your target group. In addition, you may well consider offering the individual cards as a gift in order to turn the pack of cards into a collectors set. This deck of cards is a creative marketing tool. Carta Mundi puts down the ball in front of the goal; you kick it and score. The EK pack of cards offers you countless possibilities. Think about it. You can offer the on-pack gift with your product or together with your edition (newspaper or magazine). You can offer it together with discount promotions. Do you happen to be a sponsor of the EK? In that case, a Carta Mundi bonus gift will only strengthen your presence and visibility even further. Especially if you happen to be active in a sector that is closely allied with soccer (fast-food or beverage industry), you ought not to pass up this opportunity. But do not forget: even though your product may not have an immediate connection to soccer per se, you will be able to count on drawing considerable attention. For the fact is that EK Soccer is a popular event that involves a large segment of the European population as supporters, and not only the die-hard soccer fans

Major sports events such as the European Championships obviously present excellent opportunities to promote the visibility of your brand name. The Euro 2004 cardgame developed by Carta Mundi offers you the chance to have your logo or brand name printed on both sides of the cards. In this way, the pack of cards is being turned into an ideal visual platform that will allow you to reach out to the entire EK-involved target group. You can use your personalised EK 2004 deck of cards in a variety of different promotional objectives. You can use it as an effective bonus

prototype version

I-D Cards: your ticket to success at the EK 2004!

A trip through Carta M

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WARBURTONS How the marketing agency for an industrial bakery concern thought up a neat little gift for loyal bread consumers and their kids. ESQUIRE A glitzy magazine surprises its loyal readers with a de luxe memento: a game with substantial de luxe content. TOTAL What happens when a major oil company embarks on a campaign to stimulate its customers loyalty? They are rewarded with savings points at the pump to be applied towards the purchase of a set of educational playing cards. PRE MAGLOIRE How can you breathe new life into Calvados? On-pack card games make the market leader of Calvados hip, in tune with the times, and attractive. AU SECOURS, MON FROMAGE! A novel card game in a novel form, packed inside a tin and conceived by a well-known Frenchman FLAIR LHEBDO Female readers of the weekly magazine receive a course in forecasting the future with a free pack of tarot cards. Smart move to increase your circulation. SCOUTS VVKSM NPO An incentive to provide a boost to the scouts group spirit and to spell out once more those scouting values an amusing card game about scouting.

CULTURE CENTRE DE BREUGHEL BREE Not your standard, plain performance schedule for this culture centre! Rather a house-to-house distribution of a pack of cards with a listing of all the scheduled performances for the coming season! CCMEL Eager to increase the ambiance even more and thereby make the product even more enjoyable? You should try a cup of chocolate with a Happy Families game, dominos, or a memory game.
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ROCK AM RING A handy guide to rock festivals? A sponsor thought up a free Happy Families game with all info and details about every festival to stimulate brand awareness. RENAULT As a car manufacturer, how do you advertise the outstanding safety features of your product? By using an instructive Happy Families game. This is the stimulus to brand name awareness. KRAFT A quick sales increase via a single sales channel? Use code-cards that can be used in organizing a lottery

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Mundis world of ideas

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TUTTOSPORT How can a sports paper assure continuity in its sales? By offering a set of collectors playing cards featuring the logo of a popular soccer team. JOURNAL AUX TROUVAILLES Paper of classifieds sks loyal rdrs: with a typical deck of cards wrapped in an unusual package together with some unusual gadget, in exchange for savings coupons. COMMUNE DE BERNEX No boring and pedantic folder teaching about Environmental Awareness for the families in Bernex, but rather an amusing and educational game of cards about recycling. NESTL How to quickly generate additional sales of your product to a broad target group? By offering beautiful collector item cards from the National Geographic2003 Society as an added consumer incentive.

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SCANDIC Fostering customer satisfaction can rest in a small gesture. A hotel chain tried it with a card game for children. Polished image repeat customers. LINDSTRM An exciting card game is the on-pack bonus gift with the latest book of the bestselling author Lindstrm. First read the book then answer the questions KOOL Not just a free deck of playing cards, but also information on nation-wide card playing tournaments ensure rumour-aroundthe-brand of a certain cigarette. TOTAL RECALL Stimulate voting fever even more with a deck of cards that lists all of the candidates, from porn kings to body builders GANGS OF NEW YORK When you are a movie rental club, how do you increase the popularity of a popular film even more? By offering a gift of a limited edition of Superluxe playing cards with every rental.

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Surprise! A card is always a gift.

Play. Select a card and play a suspenseful game. Play poker, whist, or solitaire. Get hold of a card. Then another, and one more still. Collect them, exchange them. Forecast the future, see through things. Or build up cardhouses the size of towers; if you have to, fold them into a frog. Suspend them, give them away, doodle on them.

Open the box and see whats inside. Look: a card. Or a whole bunch of cards. They have a message to give you, or sometimes a whole story to tell. Occasionally an amusing drawing, or they offer pearls of wisdom from a famous personality. Always something to be on the look-out for.

Does the card show you a king or a jack? Or a fullbosomed female, maybe? Or a soccer player, a cartoon hero? Your favorite beer or a monster from the deep? The egg of Columbus, the Tower of Babel, a mysterious hologram? It doesnt matter, youre happy to have it. Every Carta Mundi card is a gift. A source of pure delight, always a pleasure to give, and to receive And what do you get out of this? You will give your product or project an unmistakable added value when you pamper your customers or prospects with cards from Carta Mundi. Your brand name will increase its brand value and get increased visibility. Keep in mind that Carta Mundi cards are collected for keeps, destined to become collectors items. Your logo remains visible, even for long years after. And on top of it all, you will greatly please your customers, which will make you look pretty good and increase their loyalty. Not to forget an increase in your sales. For is that not what it is all about?

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UNITED KINGDOM

Readers are treated to a collectors item.

Esquire offers pearls of wisdom by well-known personalities as gifts in a very luxurious way: a stylish designer pack of cards with silver imprint. An ingenuous idea to stimulate subscription sales, generate sales increases, plus add more lustre to your image.

Project: de luxe poker-format playing cards for Esquire Quantity: 88.620 pieces Customer: Esquire Distribution: free cards on purchase of Esquire Period: September 2003

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I TA LY

Rallying all of the Juventus fans

Last summer, Juventus fans were real eager to get their hands on copies of the sports paper Tuttosport: during one month they could 3 times a week get a unique Juventus deck of cards at a nominal additional cost. A bulls-eye for Tuttosport.

Project: deck of cards Tuttosport Quantity: 260.000 pieces Customer: La Decalcomania Distribution: 2 collectors packs of cards in three parts, packaged inside a flowpack on purchase of the sports paper Tuttosport Period: from June 9 to July 4 2003

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FRANCE

Valuable traffic cards in exchange for points.

In its customer catalogue, TOTAL offers loyal customers a pack of cards with multiple-choice questions about traffic and safety, in exchange for 15 fuel points. A loyalty promotion in the form of an educational idea for the whole family.

Project: Road Traffic Codes for TOTAL Quantity: 50.000 pieces + 2nd printing 25.000 pieces Customer: Club TOTAL Distribution: item in Club TOTALs loyalty catalogue Period: 2003

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FRANCE

A gift for a cosy evening. To Pre Magloires good health!

A deck of cards as a gift will even become more valuable as a bonus when it also offers you a choice of cocktail recipes plus a discount coupon towards your next purchase. Edutainment fits perfectly into a well-aimed attempt at increasing sales.

Project: Magloire Quantity: 30.000 pieces with bottle attachment, 10.000 pieces in a case Customer: Reseau Trois Distribution: in department stores, attached to the neck of the bottle Period: 2003

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THE NETHERLANDS

Film promotion? A free pack of cards is bound to add a stimulus.

A giant movie rental chain managed to get its rentals of the movie Gangs of New York to the top in no time at all by giving away a special pack of cards to customers renting the movie. Rewarding customer loyalty is a fine thing to do; to turn a movie into a success at the till is even finer. Or is it the other way around? Project: pack of cards Gangs of New York Quantity: 18.500 packs Superluxe Customer: Film club Nederland Distribution: distributed throughout 150 rental outlets in the Netherlands and Belgium Period: July 2003

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FRANCE

A new game for young and old, off the cuff.

The well-known Frenchman Thierry Vesco has thought up a game for players from 5 to 99 years of age: a simple but tactical pack of cards of a quite unusual nature the ergonomically designed cards fit perfectly into the hand. The objective: create your own cheese with eight cards of the same kind and ward off your opponents mouse attack. Project: Au secours, mon fromage Quantity: 10.000 pieces Customer: Systme cration pratique by Thierry Vesco Distribution: to be sold in toy shops, at trade fairs, in TV shops and through catalogue listings + used as a bonus tool. Period: 2003

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B E LG I U M

Scout manual in card form!

Boy and girl scouts receive information about their youth movement and are motivated by scouting values and ideas. In addition, a round game as such stimulates group spirit and fosters ambiance! Success assured

Project: a card game for Scouts VVKSM npo Quantity: 70.000 pieces Customer: VVKSM scouting Distribution: distribution to all VVKSM members Period: August - September 2003

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B E LG I U M

Tarot deck in a modern dress stimulates sales.

A set of 14 mini-tarot cards is an attractive little item for female readers of the weekly to possess. The course on how to read tarot cards is included in the magazine. The trendy illustrated cards in an agreeable mini-format are wrapped in cellophane on-pack. Result: a big jump in sales.

Project: Tarot cards from FLAIR LHebdo Quantity: 70.000 pieces Customer: Sanoma Magazines Distribution: free with Flair LHebdo on-pack Period: in the 15/05/03 issue

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B E LG I U M

Card games to keep the kids quiet.

How do you generate additional sales when you have a serious potential with children? Make up multi-packs and seal a set of crazy cards inside. Ccmel pampered the young set with a memory game, a Happy Families game, and a domino game, illustrated with nutty pictures.

Project: Domino game for Ccmel Quantity: 14.000 pieces x 3 Customer: Friesland Drinks / Ccmel Distribution: inserted with a 3-pack Period: May 2003

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GERMANY

Which festival would you like to attend? Pick a card!

An effective way to associate positive vibes and trend-sensitivity with your drinks brand name, and to imbue it with a sense of amusement, is to sponsor rock festivals. The target group of rock enthusiasts in their twenties receives a complete deck of cards with information about each festival. Thanks, Smirnoff Ice. Project: Festival-Quartett 2003 Rock am Ring Quantity: 5.000 pieces Customer: Ontour Merchandising GmbH, Munich Distribution: distributed to youths older than 18 during Rock am Ring Period: July 2003

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E S TO N I A

Solve the card puzzle and be a winner

The principle is simple: in a package of chips from the videotheque you will each time find a card with a different code. Collect four cards and with the complete code you can send an sms and win a beauty of a prize Modern lottery with simple means but giving a boost!

Project: Estrella promotion cards Quantity: 800.000 flow-packs with 1 card Customer: Kraft Foods/OY Estrella Ab Distribution: chips sold through videotheques Estland Period: September 2003 - April 2004

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GERMANY

Which vehicle is the safest? Look and compare

Comparative publicity in a playful manner: Renault puts his safety bets on the cards in a Happy Families game, together with those of other manufacturers. Result: the players draw their own conclusions to the advantage of Renault!

Project: Sicherheitsquartett for Renault Quantity: 510.000 pieces Customer: Renault Germany Distribution: Renault customers Period: May 2003

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SWEDEN

Answer the questions: read the book!

First-rate idea from the publisher Frlag: on-pack you will find with the latest book by Lindstrm a card game quiz. You can only play the game after you have read to book. Rumour around the book, rumour around your brand: thats the way to go about it. In addition, you attract more media coverage, and thus greater sales! Project: card game quiz with the latest book by Lindstrm Quantity: 20.000 pieces Customer: Albert Bonniers Frlag Distribution: introduced at a book fair in Gteburg Period: fall of 2003

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U N I T E D S TAT E S

Politicians in the spotlight: the (card) contest for the governorship

First-class idea to create some clarity in the non-ending stream of candidates for the California governorship: a deck of cards featuring 52 of the major candidates, their memorable election pronouncements and their photos. From bimbo to Schwarzenegger: a must-have item as a conversation piece

Project: Total Recall Quantity: 60.000 pieces Customer: Lotto Fun Companie Distribution: California Period: september 2003

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SWITZERLAND

Smart quiz questions about smart recycling.

If you want to bring environmental awareness to the population, better dispense with the boring leaflets. The city fathers in Bernex were well aware of that. For that reason, they packaged all instructional materials on the environment in the form of a free set of cards, its contents all sorts of enjoyable quiz questions for both young and old. Project: Recycling game for the municipality of Bernex Quantity: 6.000 pieces Agency: Graphic Emotion, Geneva Customer: Municipalities of Versoix, Meyrin, Chne-Bourg Distribution: distributed gratis to families Period: summer 2003

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B E LG I U M

Play along and see whats playing

For the promotion of its seasonal performance schedule, a culture centre stopped using the standard unexciting programme leaflet (which is bound to get lost somewhere in between pages of advertising), but rather opted for an interesting little insert: a pack of cards, with each card giving information about the upcoming performances- and about local sponsors. Project: deck of cards for the Culture centre De Breughel Bree Quantity: 6.000 pieces Customer: Tltraffic Distribution: door-to-door distribution Period: September 2003

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SWEDEN

One welcome gadget to create greater customer satisfaction.

For parents a piece of chocolate on the pillow in the Scandic hotels and for the kids an attractively drawn memo-card game A small token of attention to keep the kids occupied (and good) and the parents happy. Scandic can count on customer loyalty in the future!

Project: memory game for Scandic Quantity: 50.000 pieces Customer: via Idkompaniet sold to Scandic Hotels Distribution: Scandic hotels - Nordic Period: July - August 2003

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UNITED KINGDOM

Bread and games: a gift for the whole family to enjoy.

Collect 8 on-pack tokens to receive the enjoyable Happy Families game, which will make the bread warmer and literally put a face to baker Warburtons identity. The project was supported by a national advertising campaign featuring a fine collection of prizes for the winning cards. Project: Happy Families game for Warburtons Quantity: 106.000 pieces Customer: Blue-Chip Marketing, agency for Warburtons Family Bakers Distribution: on-pack promotion in supermarkets and food stores Period: August 2003

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SWITZERLAND

Paper of Classifieds rewards loyal readers with gadget.

Keeping your papers circulation at a high level can be achieved by engaging in selective savings campaigns. A paper of classifieds rewarded its loyal readers with the gift of an amusing tin containing a deck of cards, an erasable slate, and a special pencil for keeping score. Project: a Jas game in a tin Quantity: 2.500 Customer: Verlag Aux Trouvailles Agency: Next communication SA, Lausanne, Switzerland Distribution: free in exchange for 3 EAN codes and coupon Journal aux trouvailles Period: June 2003

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U N I T E D S TAT E S

Play it cool and youll be the most popular guy on the block!
As a cigarette manufacturer, you can add visibility to your product by creating an ambiance around it. This you do with a free cool deck of cards, direct mailing (using consumer data from the inquiries asking for a free box), and real card playing tournaments across the USA. From an image point of view, its called scoring a bulls eye. Project: Kool Play on the House Quantity: 1.5 million pieces Customer: Kool-Brown & Williamson Distribution: USA Period: fall of 2003

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H U N G A RY

Splendid collectors card with a healthy breakfast.

A responsible and healthy cereal breakfast tastes twice as good when you get a collection of splendid collectible cards inside the package. Gorgeous photos of the National Geographic2003 Society about historical sites, peoples, wildlife A collection of undeniable aesthetic and educational merit.

Project: National Geographic2003 Cards for Nestl Quantity: 3.000.000 cards Customer: Nestl Distribution: in boxes of cornflakes Period: September - October 2003

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CARTA MUNDI HEADQUARTERS Belgium - Carta Mundi n.v. Visbeekstraat 22 - B-2300 Turnhout Tel.: +32 (0) 14 42 02 01 - Fax: +32 (0) 14 42 82 54 e-mail: info@cartamundi.com www.cartamundi.com USA - Carta Mundi Inc. 10444 Wallace Alley Street - Kingsport, TN 37663 Tel.: +1 (0) 423 279 9200 - Fax: +1 (0) 423 279 9201 e-mail: info.usa@cartamundi.com www.cartamundiusa.com FRANCE - Carta Mundi France s.a.r.l. 72, rue Regnault - F-75013 Paris Tel.:+33 (0) 1 4424 58 58 - Fax: +33 (0) 1 4424 58 59 e-mail: info.france@cartamundi.com www.cartamundi.com NETHERLANDS - Carta Mundi b.v. Rietwijkerstraat 36 - NL-1059 XA Amsterdam Tel.: +31 (0) 20 615 95 36 - Fax: +31 (0) 20 615 95 18 e-mail: info.nederland@cartamundi.com www.cartamundi.com ASIA - Carta Mundi Asia Pacific Pte Ltd. 27 West Coast Lane - 127757 Singapore Tel.: +65 (0) 6 773 63 06 - Fax: +65 (0) 6 234 27 06 e-mail: info.asia@cartamundi.com www.cartamundi.com GERMANY - ASS/Spielkartenfabrik Altenburg GmbH Leipziger Strasse 7 - D-04600 Altenburg Tel.: +49 (0) 3447 582 0 - Fax: +49 (0) 3447 582 109 e-mail: info@spielkartenfabrik.de www.spielkartenfabrik.de - www.ass-spielkarten.de POLAND - Carta Mundi Polska Sp. z o.o. Pl. Kilinskiego 1 - PL-32-660 Chelmek Tel.: +48 (0) 33 844 70 77 - Fax: +48 (0) 33 844 70 73 e-mail: info.poland@cartamundi.com www.cartamundi.com UK - Carta Mundi Ltd. Chapel House - 3 Chapel Street - Guildford, Surrey GU1 3UH Tel.: +44 (0) 1483 303 121 - Fax: +44 (0) 1483 303 205 e-mail: info.uk@cartamundi.com www.cartamundi.com SPAIN - Carta Mundi Espaa SL Gran Va Carlos III 84-3 - Edificio Trade - E-08028 Barcelona Tel.: +34 (0) 93 492 34 36 - Fax: +34 (0) 93 492 34 37 e-mail: info.espana@cartamundi.com www.cartamundi.com SCANDINAVIA - Carta Mundi Nordic AB Sickla industrivg 7 - S-131 34 Nacka Tel.: +46 (0) 8 514 436 40 - Fax: +46 (0) 8 511 755 70 e-mail: info.nordic@cartamundi.com www.cartamundi.com HUNGARY - Carta Mundi Kft Dek Ferenc u. 10 - H-1052 Budapest Tel.: +36 (1) 318 94 30 - Fax: +36 (1) 318 09 18 e-mail: info.hungary@cartamundi.com www.cartamundi.com SWITZERLAND - AGM AG Mller - Urania Verlag Bahnhofstrasse 21 - CH-8212 Neuhausen am Rheinfall Tel.: +41 (0) 52 674 03 30 - Fax: +41 (0) 52 674 03 40 e-mail: info@agm.ch www.agm.ch GAMES & PRINT SERVICES Units 8-17 Sandhurst Kings Road Charlfleets Industrial est. Canvey Island Essex SS8 OQY Tel: +44 (0) 1268 511522 - Fax: +44 (0) 1268 510337/515337 e-mail: mail@gamesandprint.co.uk - www.gamesandprint.co.uk

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