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What people do online

Data for the Congressional


Internet Caucus
Lee Rainie – Director PIP
2.9.05
Being online is the norm – but it is
not universal
Internet adoption

70%

60% 61%
50%
American adults

40%

30%

20%

10%

0%

3
00

02
00

01

02

04

4
95

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ay
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Millions of Americans

Ju
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10
20
30
40
50
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O
ct
-0
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Fe
b-
01
Ju
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01
O
ct
-0
1
Fe
b-
02
Ju
n-
02
O
ct
-0
2
Broadband adoption

Fe
b-
03
Ju
Broadband adoption

n-
03
O
ct
-0
3
Fe
b-
04
Ju
n-
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O
ct
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4
55 million
Digital divide 1: Age
100%

90% 83% 81%


78% 76%
80%
73%
69%
70% 65%
61%
60% 55%

50%
41%
40%

30% 27%

20% 15%
8%
10% 4%

0%
Age Age Age Age Age Age Age Age Age Age Age Age Age Age
18-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-80 81-90
Digital divide 2: Employment
status
100%
94%

90%
84%

80% 76%

70%
60%
60%
51%
50%

40%
33%
30%

20%

10%

0%
Full time Part time Employed Other Not employed Retired
student student
Digital divide 3: Household
income
10 0 %
89%
90% 81%
80%
69%
70 %
60%
50 % 44%
40%
30%
20%
10 %
0%
Over $75,0 0 0 $50 ,0 0 0 - $75,0 0 0 $3 0 ,0 0 0 - $50 ,0 0 0 Under $3 0 ,0 0 0
Digital divide 4: Educational
attainment
100%
88%
90%
75%
80%
70%
60% 52%
50%
40% 32%
30%
20%
10%
0%
College degree + Some college HS grad Less than HS
Digital divide 5: Race and
ethnicity (English speaking)
100%
90% 82%
80% 67%
70% 59%
60%
50% 43%
40%
30%
20%
10%
0%

Asian-Amer. Whites Hispanics African-Amer


Digital divide 6: Community type

100%
90%
80%
68%
70% 62%
60% 56%
50%
40%
30%
20%
10%
0%
Suburban Urban Rural
Digital divide 7: Disability

100%
90%
80%
67%
70%
60%
50%
38%
40%
30%
20%
10%
0%
Not disabled Disabled
75 million Americans do not use the internet
The percent who say this is a “major reason” they do not
use the internet…

I don’t w ant it

I don’t need it

I’m w orried about online pornography, credit


card theft, and fraud

It is too expensive

I don’t have time to use the Internet

The Internet is too complicated and hard to


understand
0% 10% 20% 30% 40% 50% 60%
Se

0
10
20
30
40
50
60
70
80
90
100
ar Em
c h ai
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or n
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oi bb
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ul al
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ei
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nf
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am
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ea es
lth
Tr in
C av fo
re el
at in
e fo
online doing various activities

Su co
pp n te
or nt
B t gr
uy o
pr up
od
uc
Jo ts
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el
D ig inf
ow i ou o .
nl s
oa in
d fo
N m
ew us
ho i c
u
Sh sin
ar g
D e
at file
in s
Typical day online – the proportion of those

g
si
te
A s
uc
tio
n
Impacts -1
z The internet builds social capital
z Different people use the internet different ways
z People use the internet more seriously as they gain
experience
z Broadband connections change internet user
behavior
z E-patients are creating a new health care
environment
z E-citizens are creating a new civic environment
Impacts - 2
z Break down traditional barriers
• Home/work/school
• Public/private
• Consumer/producer
z Everyday life rhythms
• Communicating
• Entertaining
• Transactions
• “Info snacking”
z Dark side – stress, “forbidden info,” info
overload
What teenagers do online – informal use
100
Percent of online teens who regularly do this activity

l
ai n
90 Em rf
u
es ge
o a
r ff ga
m
ss c ts
e
80 Su lay t m o i es odu
f bb
P
tan in s o pr c
70 In
s
a lth ew e
h
r ch u si
He N r su s ea m ic
P u e t o s s
R u
60 ten o m m
s ro ad
Li at l o s
50 h w n e w
C n
Do r t s i te
s
o s g
40 Sp m
’s
t s in
a c d
te d u / t ra
30 M
y r o
io n s it e
y
p ct n ics
Bu Au ow to
p
20 y e
M ti iv
ens
10 S

0
What teenagers do online – educational use

100
Percent of online teens who regularly do this activity

90
ork cts
80 ew o je
om pr s
70 H r ch ti e
ea s
60 r es eb
r W rs
aj
o
ass ch
e
50 M cl a
s te
s M ids
40 cce l /I a
y
A ai d
Em st
u
age
30 d p
loa eb
20 w n W
s
Do as
10 cl
ate
e
0 Cr
The Internet helps in everyday life
The percentage of internet users who say their use of the internet improves
their access to/experience of …

70%

60%

50%
ily

ov.
40%
Fam

job

th g
s
nds

ple
my

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bie

30%

l wi

peo
ctio
es
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p

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20%

anc

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Per

Fi n
10%

0%
P e rce n t o f h ea lt h s e ek e rs w h o d o t h e s e a c t iv itie s re g u la rly

0
10
20
30
40
50
60
70
Dise
a se r
es ea
rch
Trea
men t
ts Diet
nutr /
ition
Exe
rcis
e/f
itne
Med ss
icine
Alte
rnat s
ive m
H ea edic
lth i ine a
Men n su
nd t
x.
ra nc
tal h e
ealth
Doc
tors
Exp a nd
erim hos
e ntal pita
Env
iron trea ls
men tm e
t a nt s
Vac l hea
cina lth h
tion azar
This is the material they access

Sex s ds
ual h
ealth
Med
icar
e/M
102 million Americans are online health seekers:

Sub edic
stan
c aid
Smo e ab
king use
E-citizen planet
z 83 million use government Web sites
z 63 million used the internet for the political campaign in 2004
z 52 million use Internet to research policy issues
z 43 million traded emails about the 2004 campaign
z 38 million have sent email to government officials to try to effect
change in policies
z 36 million use government Web sites for health and safety info.
z 29 million researched or applied for government benefits
z 27 million said Internet was important source of political
information to them
z 24 million participated in organized lobbying campaigns
z 11 million directly participated in the 2004 campaign via the
internet, through donations, participation in volunteer activities
What Net users do on govt. sites
z 66% look for general information from federal,
state, or local sites
z 41% research official documents/statistics
z 34% get recreational/tourist information
z 30% have used the Internet to try to change a
government policy or affect a vote on a law
z 28% have gotten advice about a health or safety
issue from a government agency
z 27% have sent emails to government
z 23% get information about or apply for benefits
The e-faith universe = 82 million
z 58 million have sought information online about their own faith
z 51 million have sought information about others’ faiths
z 48 million used email for spiritual/religious discussion
z 45 million send religiously-oriented greeting cards
z 41 million read news about religious events
z 27 million sought information about how to celebrate holidays or
other religious events
z 22 million have looked for places to attend church
z 19 million say they belong to online religious communities
z 18 million used email to plan a meeting for a religious group
z 12 million have participated in online activities of their local church
z 11 million have downloaded religious music or listened to it online
z 10 million have done devotional work online
z 9 million have made donations to religious organizations
z 8 million have purchased religious goods and services
z 6 million have participated in online worship

Source: Pew Internet Survey Nov-Dec 2003


and June 2004 comScore Media Metrix data in red
Other activities of online faithful
Looked for information about their own faith 67%

Looked for information about another faith 50%

Emailed a prayer request 38%

Given spiritual guidance via email 37%

Gotten idea for religious ceremonies online 28%

Subscribed to a religious listserv 27%

Downloaded sermons 25%

Sought spiritual guidance via email 21%

Participated in religious chat rooms 10%

Played spiritual computer games 5%

Taken an online religious course 3%

Used a faith-oriented matchmaking service 3%

Source: Pew Internet Survey of 500 religious seekers


July-Aug 2001
84% of internet users belong to groups with online dimensions
The online groups Internet users belong to…

Trade association or professional group 50%


A group for people who share a hobby or interest 50
A fan group of a particular team 31
A fan group of a TV show or entertainer 29
A local community group or association 29
A group of people who share your lifestyle 28
A support group for a medical condition or personal 28
problem
A group of people who share your beliefs 24
A political group 22
A religious organization 21
A sports team or league in which you participate 20
Ethnic or cultural group 15
Labor union 6
Source: Pew Internet & American Life Project, Jan.- Feb. 2001 Survey, Internet users, n =1,697. Margin of error is ±3%.
About me
Lee Rainie
Lrainie@pewinternet.org
1615 L Street NW
Suite 700
Washington, D.C. 20036
202-419-4510

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