NATS 1700 SC March 11, 2010 Social Networking Sites ...

(Chantelles notes contd) Why are you on Facebook? A virtual community is a group of people who may or may not meet one another face to face

- Second Life (http://static.secondlife.com/media/mp4/20060824-sl_getone.mp4) -memorial - First life initiates 2nd life - VLES Questions Is Computer Mediated Communication preferable to other forms of communication? Could online social networking replace off-time social networking? ~ Variety of means to communicate ~ multi-tasking going towards it ~ So afraid of multi-tasking in the pastime We are at a watershed point. One way of processing information is yielding to another. Bound up with each is a huge array of aptitudes, assumptions, and understandings about the world. Svens Birkerts The Gutenberg Elegies: The Fate of reading in an Electronic Age What we can do 25:33 to 36:50

Presentation PRIVACY LOST OT PRIVACY FOUND? Redefining Privacy on Online Social Networks Janet Lo Counsel, Public Interest Advocacy Centre Privacy was not a viable proposition in the past The Public Interest Advocacy Centre PIAC pertains to people Candidates racy Facebook photos showed lack of judgment: BC NDP Leader CBC News (04/20/09) Depressed woman loses benefits over Facebook ... Too much info on Social Media AIDS ID Thieves SF Gate (02/25/10) Banks mining Social Media Sites for Personal Information ABC7news (02/17/10) Foreign Policy: Irans... Facebook updates may share location soon PC World (March 9, 2010) Facebook CEO Mark Zuckerberg Needs to Address the Hacking Incidents Business Insider (02/08/10) Police criticize Facebook safety record after Ashleigh Washington Post (02/06/08) Todays lecture - Defining Privacy - Challenges : Technology + Privacy - Canadian Privacy Law - Virtual Worlds - Social Networking Profiles Define Privacy - Privacy is the right to be left alone - Privacy as a way to minimize intrusions o Charter of Rights + freedom -s.8. right to be secure against reasonable search or seizure - Privacy is dignity, respect, trust, preservation of individual privacy Types of Privacy - Territorial - Bodily - Informational privacy Nations of empowerment, control, choice + self-determination are the essence of information privacy.
Privacy is like freedom: we do not recognize its importance until it is taken away. David Flaherty Former BC Information & Privacy Commissioner Once taken away, it may be virtually impossible to get back Challenges: Technology & Privacy

- What does privacy mean in an age of technology? - 1890 - Warren & Brandeis paper: - Proliferation of technology is invading privacy, in particular through the press and photographs - Web - cookies tracking Surveillance by dataveillance? Balance between businesses and consumers Security/accountability - whos going to watch over the corporations? Canadian Privacy Law: PIPEDA Personal Information Protection and Electronic Documents Act - passed in 2001 in force in 2004 Applies to every organization that collects, uses, or discloses personal information in the course of commercial activities Defines personal information as information about an identifiable Name Age ID numbers Income Gender Evaluations Social status Ethnic origin Blood type Credit records Medical records Intentions Opinions Disputes between merchants and consumers Internet protocol information 10 Principles or Fair Info Practices 1. Accountability - requires all organizations to have privacy policies 2. Identifying Purposes (notice) - why and what they use it for? 3. Consent - consumer has to consent before organization uses or collects personal information/question of knowledge (what personal info used for) 4. Limiting collection - organization only supposed to collect info only used for their purpose 5. Limiting Use, Disclosure, Retention - directly or indirectly of information collected Disclosure - sharing with other organizations Retention - limited time possessing info 6. Accuracy 7. Safeguards 8. Openness - need to have privacy policies + documentation, understandable by consumer 9. Individual Access - person involved with organization can access their own info 10. Challenging Compliance - mechanism set up if any disagreements with PIPEDA Office of the privacy Commissioner of Canada Monitor compliance with PIPEDA Ombudsman role Investigate individual complaints against organizations Resolve complaints Consultations with the public Public education on privacy issues

Second Life Virtual Worlds & Second Life MMPORG: massively multiplayer online role-playing game 2008: consumer spending in MMPORGs grew to $1.4B Over 14 million residents in Second Life $20 million in-world monetary transactions every month ...

Social Networking by the #s Facebook: 400 million users (Feb 2010) MySpace: 57 million users LinkedIn: 60 million users Tagged, Hi5, My Yearbook, Bebo: 3.6 million users per month Canadians spend avg 17 hours online each week 70% of Canadians are social networking sites ... How much is Facebook worth? Established in Feb 2004 Oct 2007: Microsoft purchased 1.6 % stake in Facebook for $240M, deal valued Facebook at $15B CIPPIC - Canadian Internet Policy and Public Interest Clinic Default Privacy Settings Facebook privacy settings 70%-80% never change privacy settings 2009 Default Privacy Settings: The Transition Facebook change in Privacy Settings www.joyoftech.com Third Party Applications Quizzes/games Getting information through friends Info passed onto other businesses regardless of privacy settings About Nexopia Founded in 2003 Based in Edmonton, AB Canadas largest social networking website Over 1.4 million registered users Estimated 70% of teens and young adult in western Canada Profile Information Visible to All (including Internet) Public User Search Functions Privacy Lost or Privacy Found?