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  • Renewable Energy Sources For Brands: Eric Brody, Trajectory President

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    Eric Brody
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    Eric brody, Trajectory president, shares 40 Renewable Ideas for brands. Ideas include: Be about people, not about you; Create platforms for shared passions. Utility 20. Find new uses for your product; 21. Own an occasion; 22. Make people happy. Passion 25. Live it from the inside out; 27. Come together for a world cause.

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    Renewable Energy

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    Eric brody, Trajectory president, shares 40 Renewable Ideas for brands. Ideas include: Be about people, not about you; Create platforms for shared passions. Utility 20. Find new uses for your product; 21. Own an occasion; 22. Make people happy. Passion 25. Live it from the inside out; 27. Come together for a world cause.

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    102 Ansichten57 Seiten

    Renewable Energy Sources For Brands: Eric Brody, Trajectory President

    Hochgeladen von

    Eric Brody
    Eric brody, Trajectory president, shares 40 Renewable Ideas for brands. Ideas include: Be about people, not about you; Create platforms for shared passions. Utility 20. Find new uses for your product; 21. Own an occasion; 22. Make people happy. Passion 25. Live it from the inside out; 27. Come together for a world cause.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PDF, TXT herunterladen oder online auf Scribd lesen
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    von 57

    Renewable Energy Sources For Brands

    Eric Brody, Trajectory President

    40 Renewable Ideas (grouped within these categories)

    Relationships Knowledge Culture Interactive Design Authenticity

    Transformation Experience Utility Vision Passion Innovation

    Common Denominator

    Clear point-of-view about the role of the brand in peoples lives.

    Relationships

    1. Be about people, not about you http://community.myalli.com

    2. Create platforms for shared passions http://nikeplus.nike.com

    3. Change the conversation http://www.twitter.com

    Knowledge

    4. Be the expert that people rely on http://www.google.com

    5. Co-create insights http://www.wikipedia.com

    6. Be the authority http://www.mckinsey.com

    Transformation

    7. For and by the people http://www.zopa.com

    8. Create a new business model http:www.bookmooch.com

    9. Put the customer in charge http://www.ebay.com

    Experience

    10. Tapping into senses http://www.wholefoods.com

    11. Immersive and spectacular http://www.cirquedusoleil.com

    12. A third place http://www.starbucks.com

    Culture

    13. Spread the love http://www.cocacola.com

    14. Change our perspective http://www.dove.com

    15. Help improve our future http://www.laptop.org

    16. Tap into the larger societal agenda http://www.fairtrade.org.uk

    Design

    17. Product is the marketing http://www.apple.com

    18. Remarkable performance http://www.oxo.com

    19. Tell a bigger story http://www.hermanmiller.com

    Utility

    20. Find new uses for your product http:www.armhammer.com

    21. Own an occasion http://www.nestleclassics.com

    22. Make peoples lives easier http://www.basecamphq.com

    23. Re-articulate your brand story http://www.walmart.com

    24. Design for the masses http://www.ikea.com

    Passion

    25. Live it from the inside out http:www.harleydavidson.com

    26. Self-expression and self-reliance http://www.burningman.com

    27. Come together for a world cause http://www.joinred.com

    Interactive

    28. Create me experiences http://www.nikeid.nike.com

    29. Tap into the insights of your users http://www.ideastorm.com

    30. Make people happy http://www.Wii.com

    30. Boundless communication http://www.blackberry.com

    Authenticity

    31. Corporate vision and values http://www.pret.com.us

    32. American traditions http://www.ralphlauren.com

    33. Remake a nostalgia brand http://www.vw.com

    Vision

    34. Be the peoples champion http:www.linkedin.com

    35. Engage people in your story http://www.barackobama.com

    36. No longer at odds http:www.toyota.com

    Innovation

    37. Create a new vision for the market http:www.method.com

    38. Overcome the traditional trade-offs http://www.mini.com

    39. 10,000 new designs a year http:www.zara.com

    40. Liberation http:www.tivo.com

    Eric Brody, Trajectory President www.trajectory4brands.com www.ericbrodysblog.blogspot.com

    This work is the property of Trajectory LLC and no part of it can be used without our permission.

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