Crompton Greaves Ltd.

Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis
Business Analytic Center (BAC) Date: Sep, 2011 Pages: 50 Price: US$ 499.00 ID: C52BFA5B69CEN Crompton Greaves Ltd. Fundamental Company Report provides a complete overview of the companys affairs. All available data is presented in a comprehensive and easily accessed format. The report includes financial and SWOT information, industry analysis, opinions, estimates, plus annual and quarterly forecasts made by stock market experts. The report also enables direct comparison to be made between Crompton Greaves Ltd. and its competitors. This provides our Clients with a clear understanding of Crompton Greaves Ltd. position in the Electrical Equipment Industry. Scope The report contains the companys profile and data about the owners, senior executives, locations, subsidiaries, markets, products, and company history. The SWOT-analysis provides information about the companys strengths, weaknesses, opportunities, and possible threats against it. The report outlines the main financial ratios pertaining to profitability, margin analysis, asset turnover, credit ratios, and companys long-term solvency. It also shows the companys income statement and ratio trend-charts, with balance sheets and cash flows presented on an annual and quarterly basis. Companys financial ratios are directly compared with those of its competitors through industry averages. The report provides relevant news, an analysis of PR-activity, and stock price movements. The latter are correlated with pertinent news and press releases, and annual and quarterly forecasts are given by a variety of experts and market research firms. The benefits of buying the Report are as follows: Readers will gain an unrivalled in-depth knowledge about the company. The report will help the management of your business environment. This will be achieved through the reports unique analysis of both the market and companys competitors, and by providing detailed information about the internal and external factors that affect the relevant industry. Your companys business and sales activities will be boosted by gaining an insight into your competitors businesses. The report will help you to find prospective partners and suppliers. The annual profitability data provided in the report will assist and strengthen your companys decision-making processes. About Crompton Greaves Ltd. Crompton Greaves Ltd. engages in the design, manufacture and marketing of high technology electrical products and services related to power generation, transmission, distribution as well as executing turnkey projects. Products & Services

CONTENT 1.2. Financial Performance 1.4. Ownership and Major Holders 1.5. Company History 2. CROMPTON GREAVES LTD. BUSINESS OVERVIEW 2.1. Business Description 2.2. Major Products and Services 2.3. Markets and Sales Activities 2.4. Locations, Subsidiaries, Operating Units 3. CROMPTON GREAVES LTD. SWOT ANALYSIS 3.1. Overview 3.2. Strengths 3.3. Weaknesses 3.4. Opportunities 3.5. Threats 4. CROMPTON GREAVES LTD. FINANCIAL ANALYSIS 4.1. Financial Statements 4.1.1. Income Statement 4.1.2. Balance Sheet 4.1.3. Cash Flow 4.2. Financial Ratios 4.2.1. Profitability 4.2.2. Margin Analysis 4.2.3. Asset Turnover 4.2.4. Credit Ratios 4.2.5. Long-Term Solvency 4.2.6. Growth Over Prior Year 4.2.7. Financial Ratios Charts 4.3. Stock Market Snapshot 5. CROMPTON GREAVES LTD. COMPETITORS AND INDUSTRY ANALYSIS 5.1. Crompton Greaves Ltd. Direct Competitors 5.2. Comparison of Crompton Greaves Ltd. and Direct Competitors Financial Ratios 5.3. Comparison of Crompton Greaves Ltd. and Direct Competitors Stock Charts 5.4. Crompton Greaves Ltd. Industry Analysis 5.4.1. Electrical Equipment Industry Snapshot 5.4.2. Crompton Greaves Ltd. Industry Position Analysis 6. CROMPTON GREAVES LTD. NEWS & EVENTS 6.1. News & PR Activity Analysis 6.2. IR Corporate News 6.3. Marketing News 6.4. Corporate Events

. Financial Performance

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Major Shareholders CROMPGREAV

Funds Institutions
% Total Shares Held % Chg % from TotalDate of Prior Port AssetsPortfolio

Name

Shares Held

Shares Change

Star Rating

Matthews India Investor

5,857,500

0.92 0.25

0 0

0 3.2406/30/2011 0 0.1306/30/2011 -17.49 0.6606/30/2011

Federated Kaufmann R 1,631,527 India Fund Eaton Vance Greater India A CREF Stock WisdomTree India Earnings Wasatch International Growth Franklin India Growth A Van Eck VIP Tr Emerging Mkts S EGShares India Infrastructure DFA Emerging Markets Core Equity I Van Eck Emerging Markets A DFA Emerging Markets I T. Rowe Price Real Assets 1,582,570

0.25 335,447 0.25 0

1,598,635

0 0.9807/31/2011

670,000

0.10 336,472 0.12 5,061

-33.43

007/31/2011

739,291

0.69 0.3209/20/2011

545,093

0.08

0 0.6007/31/2011

304,502

0.05304,502

New 1.8106/30/2011

280,000

0.04 30,000

12.00 0.7803/31/2011

454,463

0.07

0 2.2109/21/2011

227,921

0.04 22,786

11.11 0.0206/30/2011

167,000

0.03 30,000

21.90 0.7803/31/2011

159,197

0.02

288

0.18 0.0406/30/2011

108,561

0.02

8,105

8.07 0.0306/30/2011

Eaton Vance Parametric Struct Em Mkts A Eaton Vance Parametric Tx-Mgd Em Mkts I Federated Kaufmann II Svc T. Rowe Price Global Infrastructure Adv DFA Emerging Markets Social Core Equity Schwab Emerging Markets Equity ETF

83,600

0.01

0 0.0107/31/2011

67,900

0.01

0 0.0107/31/2011

39,388

0.01

0 0.1306/30/2011

38,678

0.01

2,333

6.42 0.4706/30/2011

35,468

0.01

0 0.0306/30/2011

46,977

0.01

0 0.0409/20/2011

Name

% Total SharesShares Held Held

% Chg from % Shares Prior Total Change Port Assets

Date of Portfolio

Matthews International Cap Mgmt LLc Birla Sun Life Insurance Co. Ltd. Government Pension Fund of Norway Global RBC Global Asset Management Inc. HSBC Bank China Co Ltd Federated Equity Mgmt Co. Of Penn Blackstone Asia Advisors L.L.C. BlackRock (Hong

5,857,500 0.92

0 3.24 06/30/2011

57,020,447 0.77 -154,142 -0.27 0.88 05/31/2011

3,044,433 0.831,187,845 63.98 0.01 12/31/2009

2,467,000 0.38

0 1.68 05/31/2011

1,781,817 0.28

0 0.40 12/31/2010

1,670,915 0.26

0 0.13 06/30/2011 0.66 06/30/2011 17.49 - 1.77 12/10/2010

1,582,570 0.25 -335,447 1,133,600 0.18 -570,503

Kong) Limited Boston Management And Research UBS Global Asset Management (Japan) Ltd. INVESCO Hong Kong Limited Deutsche Asset Mgt (Asia) Van Eck Associates Corporation TIAA-CREF Investment Management LLC Wisdomtree Asset Management, Inc. Wasatch Advisors Inc. Baring Asset Management Ltd Franklin Advisers, Inc. ALPS Advisors, Inc. Dimensional Fund Advisors LP
Permissions/Reprint

33.48 1,598,635 0.25 0 0 0.98 07/31/2011

488,300 0.08

488,300

New 1.46 11/25/2010

540,000 0.08

80,000 17.39 1.76 12/31/2010 0.81 12/31/2010 20.83

475,000 0.07 -125,000

447,000 0.07

60,000 15.50 0.78 03/31/2011 58.03

670,000 0.10 -926,472

0 07/31/2011

739,291 0.12 545,093 0.08 342,284 0.05 304,502 0.05 460,726 0.07 246,873 0.04

5,061 0

0.69 0.32 09/20/2011 0 0.60 07/31/2011

102,826 42.94 0.66 04/30/2011 304,502 2,500 New 1.81 06/30/2011 0.55 2.17 09/21/2011

23,423 10.48 0.01 06/30/2011

History

Col. R.E.B. Crompton founded R.E.B. Crompton & Company in 1878. The company was merged with F.A Parkinson in 1927 to form Crompton Parkinson Ltd. Greaves Cotton and Company, established by James Greaves in 1859, was appointed as their concessionaire in India. In 1937, Crompton Parkinson established Crompton Parkinson Works Ltd. in Bombay as a wholly owned Indian subsidiary. In collaboration with Greaves Cotton, it also established a sales organization, Greaves Cotton & Crompton Parkinson Ltd. In 1947, just before India's Independence, Lala Karam Chand Thapar, an eminent Indian industrialist, bought Greaves Cotton, when the company was put up for sale. With this acquisition, Karam Chand Thapar gained control of several associated companies such as Crompton Parkison Works, Greaves Cotton and Crompton Parkinson Company. The name Crompton Greaves Limited was adopted on 2 August 1966, following a court-directed amalgamation of Greaves Cotton and Cromption Parkinson Ltd. Over the years, the company has evolved into one of India's largest private sector enterprises. After the acquisition of the Belgium-based Pauwels Trafo/Pauwels Group in May 2005, Crompton Greaves was ranked amongst the world's top ten electrical transformer manufacturers. The company subsequently acquired a host of companies outside India. These include Ganz (Hungary), Microsol (Ireland), Sonomatra (France) and MSE Power Systems (USA). Crompton Greaves is a part of the US$ 4bn Avantha Group, and is headquartered in a self-owned landmark building at Worli, Mumbai.

[edit] Avantha Group

The group was started by Lala Karam Chand Thapar, and after his death in 1963 run by third son, L.M. Thapar. From Independence till the 1980s the Thapar Group was one of the top 10 business houses in India. Avantha is a thriving offshoot of the old conglomerate and Gautam Thapar represents the third generation of this illustrious business family, the baton having been passed on to him by his uncle, L.M. Thapar and his father, B.M. Thapar. The new identity, Avantha, was launched worldwide on 15 November 2007.

[edit] Reference
1. ^ "Crompton Greaves adopts new brand identity as global power company - Money - DNA". Dnaindia.com. 2009-10-19. http://www.dnaindia.com/money/report_crompton-greavesadopts-new-brand-identity-as-global-power-company_1300648. Retrieved 2010-12-23. 2. ^ "BSE Plus". Bseindia.com. http://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=500093 . Retrieved 2010-12-23. 3. ^ PTI, Mar 30, 2010, 12.19pm IST (2010-03-30). "Crompton Greaves completes acquisition of PTS for 30 mn pounds - The Times of India". Timesofindia.indiatimes.com. http://timesofindia.indiatimes.com/business/india-business/Crompton-Greaves-completesacquisition-of-PTS-for-30-mn-pounds-/articleshow/5742097.cms. Retrieved 2010-12-23.

2. CROMPTON GREAVES LTD. BUSINESS OVERVIEW

CG offers products, services and solutions through multiple revenue streams comprising three business segments, viz. Power Systems, Industrial Systems and Consumer Products.

Power Systems, includes transformers, switchgear, circuit breakers, vacuum interrupters, network protection & control gear, as well as design, servicing, and execution of turnkey T&D and substation projects and solutions. This is the largest business which is now well entrenched throughout the world. It is a high value, high turnover business with a strong global footprint, contributing to approx 70 per cent in consolidated revenue. The facilities are located in different parts of Belgium, Canada, Hungary, India, Indonesia, Ireland, UK and US.

Industrial Systems is engaged in the business of power conversion equipment; a wider spectrum of High and Low Tension rotating machines (motors and alternators), stampings, as well as railway transportation & signaling products. Industrial Systems is largely India focused with a very strong market presence and market leadership position in many segments,. It also caters to foreign markets through its facilities in Hungary and exports. Its product portfolio includes motors & generators ranging from 20W to 30MW. We enjoy a market leadership for AC Motors and the second position in AC Generators and DC Motors in India. We are the largest manufacturers of Low Tension motors in India offering a range of AC and DC motors ranging from 0.18kW to 4MW in various standards and customized configurations to respond to the exacting demands of the industry.

Consumer Products, one of the fastest growing businesses of we manufacture and market a spectrum of products ranging from fans, light sources and luminaires, pumps and household electrical appliances such as geysers, mixer grinders, toasters, irons and electric lanterns. This business is our second largest SBU, highly capital efficient and the most significant cash generator. We also enjoys substantial brand presence and goodwill in India.

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EXECUTIVE SUMMARY
CROMPTON GREAVES LIMITED is a major player in the Transformer industry in India. The objective of the project was to study the effectiveness of marketing activities of the company

and to know about the sales and after sale service provided by the company to their corporate clients and expectations of corporate clients. NEED FOR THE STUDY This report is an outcome of the study undertaken for assessing the Effectiveness of marketing activities with reference to the and after sale service etc.The data collected has been subjected to analysis and interpretation on the basis of objective and suggestions have been given at the end, which will help the company to improve their service for taking steps for toning up the satisfaction of corporate clients.

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Chapter-1 Introduction to the topic

Effectiveness of marketing activities is the quality of marketers to optimize their efforts and achieve the best short-term and long-term results. Effectiveness of marketing activities is related to Return on Marketing Investment (ROMI) and Marketing ROI which helps to describe the relationship between costs and the returns achieved either in form of profits or leads.. When we want to measure the effectiveness of marketing campaign, there are three things that are essential to know. One is cost of marketing, second is revenue or leads generated from this campaign and lifetime value of a customer. Marketing is a process by which organizations create and distribute products that are not only desired by customers but they are willing to purchase those on given price. Cost of Marketing means comparing different sources of marketing and to decide which one will work better for your business campaign, like sometimes generating a brochure can cost you more as compared to make an ad in newspaper. It must be you to decide your marketing strategy on cost or its effectiveness. Next thing comes is revenue generated from specific sales after its marketing campaign and how much sales is increased after adopting a specific technique. Final thing to measure the marketing effectiveness is Customer Lifetime Value; it is the amount of gross profit generated per year by a customer multiplied by number of years they continue to purchase the same product. If a company creates a good understanding of how their consumers make a purchasing decision, this understanding can help in making a good marketing campaign and they will be able to enhance their marketing effectiveness. Lastly, there is small percentage of some factors that are out of control of marketers that can potentially impacts the effectiveness of marketing activities.

Effectiveness of marketing activities can also be enhanced by changing the current marketing strategy of company to be more successful like changing the marketing infrastructure, or taking another advertisement agency into consideration. Measuring marketing effectiveness is not an easy thing but it can be made easy by hit and trial method and learning from past experience. It has four dimensions:
Corporate Each company operates within different bounds. These are determined by

their size, their budget and their ability to make organizational change. Within these bounds marketers operate along the five factors described below.
Competitive Each company in a category operates within a similar framework as

described below. In an ideal world, marketers would have perfect information on how they act as well as how their competitors act. In reality, in many categories have reasonably good information through sources, such as, IRI or Nielsen. In many industries, competitive marketing information is hard to come by. Customers/Consumers Understanding and taking advantage of how customers make purchasing decisions can help marketers improve their marketing effectiveness. Groups of consumers act in similar ways leading to the need to segment them. Based on these segments, they make choices based on how they value the attributes of a product and the brand, in return for price paid for the product. Consumers build brand value through information. Information is received through many sources, such as, advertising, word-of-mouth and in the (distribution) channel often characterized with the purchase funnel, a McKinsey & Company concept. Lastly, consumers consume and make purchase decisions in certain ways. Exogenous Factors There are many factors outside of our immediate control that can impact the effectiveness of our marketing activities. These can include the weather, interest rates, government regulations and many others. Understanding the impact these factors can have on our consumers can help us to design programs that can take advantage of these factors or mitigate the risk of these factors if they take place in the middle of our marketing campaigns.

There are five factors driving the level of effectiveness of marketing activities that marketers can achieve:
Marketing Strategy Improving marketing effectiveness can be achieved by

employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors products/brands. Even with the best strategy, marketers must execute their programs properly to achieve extraordinary results. Marketing Creative Even without a change in strategy, better creative can improve results. Without a change in strategy, AFLAC was able to achieve stunning results with its introduction of the Duck (AFLAC) campaign. With the introduction of this new creative concept, the company growth rate soared from 12% prior to the campaign to 28% following it. Marketing Execution By improving how marketers go to market, they can achieve significantly greater results without changing their strategy or their creative execution. At the marketing mix level, marketers can improve their execution by making small changes in any or all of the 4-Ps (Product, Price, Place and Promotion) (Marketing) without making changes to the strategic position or the creative execution marketers can improve their effectiveness and deliver increased revenue. At the program level marketers can improve their effectiveness by managing and executing each of their marketing campaigns better. It's commonly known that consistency of a Marketing Creative strategy across various media (e.g. TV, Radio, Print and Online), not just within each individual media message, can amplify and enhance impact of the overall marketing campaign effort. Additional examples would be improving direct mail through a better call-to-action or editing web site content to improve its organic search results, marketers can improve their marketing effectiveness for each type of program. A growing area of interest within (Marketing Strategy) and Execution are the more recent interaction dynamics of traditional marketing (e.g. TV or Events) with online consumer activity (e.g. Social Media). Not only direct product experience, but also any stimulus provided by traditional marketing, can become a catalyst for a consumer brand "groundswell" online as outlined in the book Groundswell.

Marketing Infrastructure (also known as Marketing Management) Improving the

business of marketing can lead to significant gains for the company. Management of agencies, budgeting, motivation and coordination of marketing activities can lead to improved competitiveness and improved results. The overall accountability for brand leadership and business results is often reflected in an organization under a title within a (Brand management) department. Exogenous Factors - Generally out of the control of marketers, external or exogenous factors also influence how marketers can improve their results. Taking advantage of seasonality, interests or the regulatory environment can help marketers improve their marketing effectiveness. INDUSTRIAL MARKETING AT CROMPTON GREAVES Industrial marketers have to develop their capabilities in supplying even more complex total solution that include both tangible (service). Thus, technical product marketing has recently received increased scholarly attention. The process of acquiring and delivering such products entails coordinating the activities of buyers and sellers, as the details of each equipment are agreed during oftenextensive interaction between the two sides. The relationships between employees in the buying and sellings firms are therefore important before during and after delivery. The term Technical Product Marketing embraces all this. Marketing of technical solutions for electrical distribution substation is synonymous with project marketing that in turn encompasses relationship and industrial marketing. Eg:- CROMPTON GREAVES Vs AREVA , BHEL Vs ABB etc Industrial marketing management also called Business-to-Business marketing; it is defined by the nature of the customer- a profit seeking or a budget constrained organization seeking help in achieving its goal through the purchase of goods and services. Industrial marketing is unique in its concern for long term strategic

relationships with customers, the complexity of the buying process, and the mutual

dependence of technology is at the core of buyer seller relationship. A typical scheme involvesConstruction Heavy equipment Light equipment Components Subassemblies Raw materials Processed materials The four key dimensions in applying the marketing concept to Industrial Marketing were(a) Aiming for improved profit performance, with sales volumes and market share but not as important as in consumer marketing. (b) Identifying customer needs, which require understanding the economics of the customers operations, then structure of the industry within which they operates and how they compete. (c)Selecting customer groups for emphasis, the classic problem of market segmentation, which takes on special meaning in industrial marketing because of the high degree of buyer seller interdependence after the sale (d)Designing the product/service package, where there is seldom a standard product itself and the product must be invented.

Crompton Greaves Limited

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can some1 upload a project report on manufacturing and testing of transformers.......pls pls 11 / 12 / 2010 Reply Report

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