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May 25-27, 2010 China National Convention Center

SNACKEX ASIA / CHINA SNACK FOOD 2010 Final Report

The only trade show in Asia dedicated to the savory snacks and snack nut industry SNACKEX ASIA / China Snack Food 2010 was took place at China National Convention Centre in Beijing on May 25-27, 2010. It had 181 exhibitors from 14 countries and regions, including 51 overseas companies and 130 domestic enterprises. At the same time the exhibition attracted 4,263 buyers from 51 countries and regions for on-site purchase negotiations. It marks our first professional event with the theme of snack food in China.

Features
World-renowned food giants and the Chinese food elites competing on stage SNACKEX ASIA / China Snack Food 2010 has attracted many snack food giant from United Kingdom, United States, France, Spain, Italy, Germany, Netherlands, Belgium, Switzerland, Japan, Thailand and other countries. The international well-known snack food product, semi-finished products, ingredient suppliers including: Pepsi (PepsiCo) Lorenz Snack-World Mafin Valin United States-Snack Food Association Almond Board of California Rudolph Foods Ako Kasei Co., Ltd. LENG D'or Kerry Ingredients Savoury Flavours Pasta Foods Amica Chips They showed their latest development of international snack food for the first time in China. China domestic snack food companies are actively involved in the only leisure food and nuts trading show, including: AHCOF Industrial Development Co., Ltd. Aksu Desert Ecology Date Co., Ltd. Anhui Qiaqia Food Co., Ltd. Anhui ZhanShi Food Co., Ltd. Anhui Yanzhifang Food Co., Ltd.
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May 25-27, 2010 China National Convention Center

Hebei Dongfang Green Tree Food Co., Ltd. Hunan Guoxiu Foods Co., Ltd. Liaoning Zhengye Peanut Industry Development Co., Ltd. Fujian Haixin Food Co., Ltd. Labixiaoxin (Tianjin) Co., Ltd. Gansu AVIKO Yantai Fuming Bee-Product Co., Ltd. Laiyang Luhua Foodstuffs Co., Ltd. Beijing Airport Inflight Kitchen Xinjiang Tianshan Forest & Fruit Food Co., Ltd. Fuxin Zhenlong Native Produce Co., Ltd. Zengcheng Handyware Seasoning Co., Ltd. Rizhao Sunry Green Food Processing Co., Ltd. Tianjin Foodstuffs Import & Export Co., Ltd. Laiwu Manhing Vegetables Fruits Corporation And other domestic snack food elite companies competed with overseas enterprises. Meanwhile, SNACKEX ASIA / China Snack Food 2010 is also paid attention by Hong Kong and Taiwan companies, including: Fu Xiang Yuan Food Co., Ltd. Sweet Garden Biotechnology Co., Ltd. Hong Kong Hong Chang Long Food Co., Ltd. They display their snack food with local national characteristics to Chinese Mainland buyers. In addition, United States Heat & Control Co., Ltd. Buhler Aeroglide NDC Infrared Engineering Ltd. Satake Corporation Casa Herrera, Inc. Clextral Ishida Key Technology (Shanghai) Trading Co., Ltd. Shanghai Ishida Electronic Scales Co., Ltd. Shanghai MST Optoelectronic Technology Co., Ltd. SGS-CSTC Standards Technical Services Co., Ltd. And some other famous snack food production, processing, packaging, testing and other related machinery and equipment manufacturers are actively participated and ensured the exhibition to be a comprehensive display of the whole industry chain of snack food.
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May 25-27, 2010 China National Convention Center

Overseas importers, domestic distributors gather in Beijing SNACKEX ASIA / China Snack Food 2010 has attracted the attention of global buyers from 51 countries and regions. At the same time, China domestic food stores, supermarkets, wholesalers, airlines, hotels, restaurants, bars, clubs and their food suppliers, packaging and distribution center and Group buyer, online shopping and others come to visit the show, which will really make SNACKEX ASIA / China Snack Food 2010 as a exchanges platform of snack food industry, technology, logistics, information and trade. The industrial chain of snack food being on display comprehensively Roasted seeds, nuts, dried fruit, fried food, chocolate candy, candied fruit preserved, honey, baked food, puffed food, leisure canned food, instant food, leisure beverages and other snack food debut in SNACKEX ASIA / China Snack Food 2010, while raw materials, screening, ingredients, equipment, packaging, testing, and industry accessory products also showed on the fair.

Data Analysis
By Exhibitors: The SNACKEX ASIA / China Snack Food 2010 had attracted 181 exhibitors from 14 countries and regions, including 51 oversea companies and 130 domestic enterprises. Overseas exhibitors Country / Region Hong Kong Taiwan Thailand Japan Belgium Germany France Netherland Switzerland Spain Italy England America number 1 4 1 5 2 2 1 2 1 1 6 7 18 China domestic exhibitors Province / City Beijing Tianjin Hebei Henan Gansu Jilin Liaoning Hunan Shanxi Shandong Anhui Shanghai Zhejiang Guangdong Fujian Sichuan Yunnan Xinjiang number 13 27 7 1 2 3 5 1 2 38 4 4 5 7 3 3 3 2

May 25-27, 2010 China National Convention Center

According to the above form, the percentage of the overseas exhibitors reaches nearly 30%. Especially, U.S. and European companies account for 22%, reflecting the attraction of Chinese snack food market favored to overseas snack food industrial giants. 66% of domestic exhibitors are coming from North China, which shows that SNACKEX ASIA / China Snack Food 2010 fills the gap of snack food Market in Northern China. On the contrary, snack food companies in other area are still sitting tight only because it is the first year show to be held. Contentment by Exhibitor

Disappointment 28%

Contentment 16%

Common 56%

Survey on Exhibitors carried out by Organizing Committee showed that SNACKEX ASIA / China Snack Food 2010 has achieved the expected results, contentment and common exhibitors reach 72%. The exhibitors survey reflects that SNACKEX ASIA / China Snack Food 2010 was attractive to manufacturers of Snack food industry.

By Visitors: SNACKEX ASIA / China Snack Food 2010 had attracted 4,263 visitors from 51 countries and regions, including 3,759 China domestic visitors from 30 provinces.

May 25-27, 2010 China National Convention Center

Source of Overseas Visitors

Europe 20% Africa 8% South America 3% North America Oceania 7% 4% Central Asia 3%

East Asia 6% Southeast Asia 29%

Middle East 9%

South Asia 11%

It can be seen that foreign visitors reaches approximately 12%. Among it, buyers from Asia and Oceania account for about 62%, which is consistent with show positioning: a marketing platform for China domestic and foreign snack food industry. Based on the China huge market, SNACKEX ASIA / China Snack Food attracts overseas buyers, gradually expanding its influence in the Asia Pacific region.

Source of China Domestic Visitors Southwest 1% Northeast South 4% 5%

East 12% Northwest 1%

Central 2%

North 75%

Visitors from North China account for 75% of the total buyers, which probably relates to the exhibitions promotion and some potential visitors are still in consideration in other places. Survey Conducted by an independent research agency shows that 86% of visitors are satisfied or basically satisfactory.

May 25-27, 2010 China National Convention Center

As the show's growth, we believe, more and more dealers will participate in SNACKEX ASIA / China Snack Food.

Industry Brilliant High-end Activities

During SNACKEX ASIA / China Snack Food, China Chamber of Commerce for Import & Export of Foodstuffs, the European Snacks Association and the New Food Magazine organized a top dialogue program "East Meets West": Presented by: Mr. Nick Stuart, President of European Snacks Association Mrs. Julie Adams, Vice President of Almond Board of California Mr. Ted Hurley, President of Client Leadership China, the Nielsen Company Mr. Tang Hong, General Manager of COFCO Corporation snack foods Division Ms. Zhang Fengying, General Manager of Beijing Axiya Trade Co., Ltd. Mr. Xiao Ming, Chief Editor of Chinese Food Review and some other industry heavyweights had a talk show on: snack market status & expectations - china and rest of the world snack market - China vs. Europe (ROW) - main difference and trends Export opportunities for Chinese (Asian) snack & nut producers Trading issues for foreign snack & nut exporters into Chinese market - challenges and opportunities Who is eating savory snacks? Reaching and influencing snack and nut consumers Snacks & nut as part of a healthy / nutritious lifestyle Can traditional Chinese snacks be adapted for international tastes? Everyone delivers a wonderful speech, and the dialogue leading the development of the China snack food industry. SNACKEX ASIA / China Snack Food has been set up a Snack food trial area. With more than 200 species of typical snack food collected from the global market, it is a grand feast for all the visitors.

May 25-27, 2010 China National Convention Center

SNACKEX ASIA / China Snack Food will be held annually in Beijing. Supported by the suppliers, buyers and relevant supporting industries sectors home and abroad, the highest standard and the most effective platform in Asia for professional exchange of international snack foods will certainly push forward the development of the snack food industry in China.

We are looking forward to meeting you all in 2011!

Organizers: China Chamber of Commerce for Import & Export of Foodstuffs European Snacks Association Hosted by: China Chamber of Commerce for Import & Export of Foodstuffs Beijing Talent-Expo Co., Ltd.

For more information, please visit: www.SnackfoodEx.com, www.SnackexAsia.com