ORG CKNOWLEDGEMENT I would like to express my deep felt thanks to Mr.

Saurabh vyas for giving me an opportunity to undertake, this research onCAF MANAGEMENT CDMA & GSM POSTPAID AND PREPAID & IN SALES MANAGEMENTin Reliance Communication.

And also but not the least I would like to acknowledge the Dealer, CAF and respondents who gave me invaluable help and cooperation during the training period. Towards the beginning of the new era, people often feel a growing uneasiness about the future and unsafe for the life. Todays markets are changing at incredible pace. After globalization and changes in technology, we are witnessing a power shift from manufacturing to giant customers, who are now price and value sensitive and set a trend for a market. To get through knowledge of market and to achieve positive & concrete results along with theoretical concept, I have undergone summer training programmed, which from a part of my curriculum and completed the research by CAF MANAGEMENT CDMA & GSM POSTPAID AND PREPAID in Reliance Communication at INDORE(M.P).

After this study, specific ways for the success of CAF Management could be achieved which would largely depend on their ability to take best CAF Management in terms of the cost and research capability. This research gave me ample of opportunity to view overall working and Evaluation of CAF Management in telecommunication companies Management attitudes with Special reference to CAF Receiving to CAF Dispatch.

ORGFew men in history have made as dramatic a contribution to their countrys economic fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left behind a legacy that is more enduring and timeless. As with all great pioneers,

there is more than one unique way of describing the true genius of Dhirubhai: The corporate visionary, the unmatched strategist, the proud patriot, the leader of men, the architect of Indias capital markets, the champion of shareholder interest. But the role Dhirubhai cherished most was perhaps that ANISATION HISTORY:Reliance Communications Limited (commonly called RCOM) is a major Indian telecommunication company headquartered in Navi Mumbai, India. It is the 16th largest operator in the world with more than 128 million subscribers. RCOM, founded by Dhirubhai H Ambani (19322002), is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of 64,000 crore (US$13.6 billion), cash flows of 13,000 crore ($2.8 billion), and a net profit of 8,400 crore ($1.8 billion). The Equity Shares of RCOM are listed on Bombay Stock Exchange Limited and National Stock Exchange Limited. The Global Depository Receipts and Foreign Currency Convertible Bonds are listed on LuxIt ranks among the top 5 telecommunications companies. Retrieved 2010-04-14. in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers. The company has established a pan-India, nextgeneration, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the next-generation IP-enabled connectivity infrastructure,[2] comprising over 190,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region. [edit] Main subsidiaries [edit] Reliance Telecommunication Limited (RTL) In July 2007, the company announced it was buying US-based managed ethernet and application delivery services company Yipes Enterprise Services for a cash amount of 1200 crore (the equivalent of US$300 million). The deal was announced of the overseas acquisition, the Reliance group has amalgamated the United States-based Flag Telecom for $210 million (roughly 950 crore). RTL operates in Madhya Pradesh, West Bengal, Himachal Pradesh, Orissa, Bihar, Assam, Kolkata and Northeast, offering GSM services.
[3]

[edit] Reliance Globalcom RGL owns the worlds largest private undersea cable system,[4] spanning 65,000 km seamlessly integrated with Reliance Communications. Over 110,000 km of domestic optic fiber provides a robust Global Service Delivery Platform, connecting 40 key business markets in India, the Middle East, Asia, Europe, and the U.S. [edit] Reliance Internet Data Center (RIDC)

RIDC provides Internet Data Center (IDC) services located in Mumbai, Bangalore, Hyderabad and Chennai. Spread across 650,000 sq ft (60,000 m2) of hosting space, it offers IT infrastructure management services to large, medium and small enterprises. It is one of the leading data center service provider in India and provides services like colocation, managed server hosting, virtual private server and data security. It has launched cloud computing services,[5] offering product under its infrastructure as a server (Iaas) and software as a service (Saas) portfolio, which enables enterprises, mainly small and medium, a cost-effective IT infrastructure and application on pay-per-user model. [edit] Reliance Digital TV Main article: Big TV Reliance Big Tv launched in August 2008[6] and thereafter acquired 1 million subscribers within 90 days of launch,[7] the fastest ramp-up ever achieved by any DTH operator in the world. Reliance Big TV offers its 1.7 million customers DVD-quality pictures on over 200 channels using MPEG-4 technology. [edit] Acquisition

FLAG Telecom Yipes ethernet service Digicable

[edit] Offices Reliance Communications Limited has its offices in Ahmedabad, Bangalore, Chandigarh, Chennai, Hyderabad, Jaipur, Kochi, Kolkata, Lucknow, Patna and Pune. [edit] 3G and BWA On 19 May 2010, the 3G spectrum auction in India ended. Reliance Communications paid 5864.29 crores for spectrum in 13 circles. The circles it will provide 3G in are Assam, Orissa, Delhi, Himachal Pradesh, Jammu & Kashmir, Kolkata, Madhya Pradesh, Mumbai, North East, Orissa, Punjab, Rajasthan and West Bengal.[8] On 5 November 2010, RCom became the second private sector telecom company (fourth overall) to launch 3G services in India, with a 4 city launch in Chandigarh, Delhi, Kolkata and Mumbai.[9] On 11 June 2010, the broadband wireless access (BWA) spectrum auction in India ended. However, RCom said that it exited the broadband wireless access (BWA) auction a week before, after auction prices significantly exceeded its business case estimates. They are planning to focus on broadband wireless through 3G-ready pan India CDMA. RCOM has 3G spectrum for 13 circles. RCOM also said that they prefer LTE standard offering a single evolution path for both, CDMA & GSM networks, and that the WiMAX

ecosystem has weakened after WiMAX operators like Clearwire and Yota moved to LTE.[10] [edit] 3G Coverage Reliances 3G service is currently available in the following cities in 13 telecom circles: This is an incomplete list, which may never be able to satisfy particular standards for completeness. You can help by expanding it with reliably sourced entries. Telecom No. of State/Region Cities/Towns Circle Towns Assam Assam 0 Arrah, Bhagalpur, Bihar Sharif, Chhapra, Gaya, Bihar 10 Hajipur, Katihar, Muzaffarpur, Patna Bihar Jharkhand 6 Bokaro, Chas, Dhanbad, Jamshedpur, Jharia, Ranchi Delhi Delhi NCR N/A Delhi Baddi, Dharamshala, Dalhousie, Hamirpur, Kangra, Himachal Himachal 13 Kullu, Mandi, Nalagarh, Palampur, Paonta Sahib, Pradesh Pradesh Chaupal, Shimla, Rampur,Rohru, Solan, Una Jammu & Jammu & 2 Jammu, Srinagar Kashmir Kashmir Kolkata1 Kolkata1 1 Kolkata Madhya Jabalpur , Bhopal, Indore, Chinndwara and other Madhya Pradesh major cities of MP. Pradesh Chhattisgarh 0 2 2 Mumbai Mumbai 1 Arunachal 0 Pradesh Meghalaya 0 Manipur 0 North East Mizoram 0 Nagaland 0 Tripura 0 Bhubaneswar, Cuttack, Rourkela, 15 other cities Orissa Orissa 3 (expected March 2011) Amritsar, Batinda, Chandigarh3, Jalandhar, Punjab Punjab 6 Ludhiana, Patiala Ajmer, Alwar, Bhilwara, Bhiwadi, Bikaner, Jaipur, Rajasthan Rajasthan 12 Jodhpur, Kota, Pali, Pilani, Sri Ganganagar, Udaipur 4 West Bengal West Bengal 1 Kharagpur 1Kolkata is a metro circle and is not included in West Bengal circle, even though it is a part of West Bengal state. 2Mumbai is a metro circle and is not included in Maharashtra circle, even though it is a

part of Maharashtra state. 3Chandigarh falls under Punjab telecom circle. However, it is actually a union territory that serves as the capital of Punjab and Haryana. 4Excluding Kolkata. The Reliance Communication subscriber base is about 128.87 million as of February 2011.[11] GSM Circle Post Prepa name paid id Andhra 618 1890 Pradesh 2 923 191 2054 Delhi 72 393 194 2480 Gujarat 14 642 804 9018 Kerala 9 29 Karnatak 185 2168 a 72 131 Maharash 252 3301 tra & 88 389 Goa 248 2083 Mumbai 84 175 Punjab,H aryana & 186 2717 Himachal 30 375 Pradesh 663 2628 Rajasthan 1 940 876 1098 Dhanbad 95 4683 Tamil 257 1909 Nadu & 04 641 Andaman Not 136 3456 Defined 636 58 Uttar 909 6430 Pradesh 3 945 West 876 2215 Bengal 5 4 RCOM 29262215 Broadband Circle Voic Data name e Andhra 618 1890 Pradesh 2 923 191 2054 Delhi 72 393 194 2480 Gujarat 14 642 804 9018 Kerala 9 29 Karnatak 185 2168 a 72 131 Maharash 252 3301 tra & Goa 88 389 248 2083 Mumbai 84 175 Punjab,H aryana & 186 2717 Himachal 30 375 Pradesh 663 2628 Rajasthan 1 940 Tamil 257 1909 Nadu & 04 641 Andaman Not 136 3456 Defined 636 58 Uttar 909 6430 Pradesh 3 945 West 876 2215 Bengal 5 4 RCOM GSM 29262215 Total sub base CDMA DTH Circle Post Prep Prep Circle Tota name paid aid aid name l PCO Andhra 2091 Andhra 250 4454 4769 Prades 18 Pradesh 597 341 90 h 505 3211 1147 4124 Delhi Bihar 724 875 02 5 288 2992 1152 Chattis 2896 Gujarat 480 165 98 garh 5 200 2054 1252 7314 Kerala Delhi 796 601 14 8 Karnatak 236 3024 2538 1090 Gujarat a 288 954 48 13 Maharash Haryan 6535 295 3457 2750 tra & a 8 534 329 02 Goa Himac Madhya hal 2582 187 4495 1395 Pradesh Prades 2 860 163 75 & Orissa h 555 3223 1668 Jammu Mumbai 120 211 58 & 2864 Kashmi 3 Punjab,H aryana & 198 2569 9261 r Himachal 497 998 1 Jharkha 2106 Pradesh nd 0 151 2284 9670 Karnat 3090 Rajasthan 260 651 4 aka 07 Tamil 1711 304 3854 3749 Kerala Nadu & 79 861 839 00 Andaman Mahara 2583 Uttar 270 7976 2654 shtra & 65 Pradesh 627 083 94 Goa West 240 6606 2039 Madhy Bengal,B 946 050 19 a 7852 ihar & Prades 5 Jharkhan h

GSM Total sub base

RTL Circle Post Prepa name paid id 1149 1749 Assam 42 992 Bihar & 4152 Jharkha 7482 577 nd 2076 Calcutta 5524 028 Himach 9994 al 2344 93 Pradesh Madhya Pradesh 5591 4913 & 1 590 Chhattis garh North- 2145 5205 East 4 13 1268 2217 Orissa 4 043 West 3212 2481 Bengal 510 RCOM RTL 20064568 Total sub base

d RCOM CDMA Total sub base 56592965

Mumba 9660 i 9 North 2851 East 8 7901 Orissa 1 Rajasth 1776 an 67 Tamil 2086 Nadu 92 Uttar 1244 Prades 30 h (W) Uttar 1150 Prades 58 h (E) West 4428 Bengal 0 DTH Total 2334 sub 996 base

[edit] Competitors Reliance Communications competes with 14 other mobile operators throughout India. They are Aircel, Airtel, BSNL, Idea, Loop Mobile, MTNL, MTS, Ping Mobile, S Tel, Tata DoCoMo, Tata Indicom, Uninor, Videocon, Virgin Mobile (GSM & CDMA) and Vodafone. embourg Stock Exchange and Singapore Sto Reliance Communications is Indias largest information and communications service provider with over 50 million subscribers. The company is the realization of our founders dream of bringing about a digital revolution that will provide every Indian with affordable means of communication and a ready access to information. The flagship company of the Reliance Group, Reliance Communications began operations in 1999 and has over 50 million subscribers today. It offers a complete range of integrated telecom services. These include mobile and fixed line telephony;

broadband, national and international long distance services, data services and a wide range of value added services and applications aimed at enhancing the productivity of enterprises and individuals. ck ExchanAnil Ambani: Telecom person of the year 2007 His marketing strategy has made millions of Indians happy, they got the best mobile tariffs in the world-local call costs at 15 paise/minute, and STD call at 40 paise/minute NEW DELHI, INDIA: When the VOICE&DATA jury, comprising eminent professionals from the telecom field, met in Delhi in June to choose the Telecom Person of the Year 2007, the five-hour selection process was steamy. The reason was obvious: The telecom sector is growing faster than any other segment and naturally their CEOs have a lot to crow about. The jury had to select one from three CEOs, who had made it to the final list through nominations from the industry and the initial scrutiny. Among the three, one of the main contenders was a young CEO. The jury decided that he should come back next year to try and win the coveted award. The list now had two names-both CEOs of two well-known companies. ge pivotal difference between the two: one is an entrepreneur and the other is not so popular, as his credit is shared among a number of his big daddies. Following a five-hour closely held, hotly debated discussion, the name was announced: Anil Dhirubhai Ambani, chairman of Reliance Communications. Anil Ambani joined Reliance Industries (currently promoted by his brother Mukesh Ambani, following their split) in 1983 as co-chief executive officer. Forbes ranked him number 104 among the World's Richest People in 2006. The Ambani family faced criticism when it announced its ambitious plans to build a countrywide telecom network, as its prior expertise lay in commodities-textiles and petrochemicals- business only. Apart from that telecom needs a service-oriented mindset, critics felt. What they did not remember was how the family had served its millions of shareholders. ORGANISATION STRUCTURE:CHAIRMAN / PRESIDENT (enterprises business)

PRESIDENT (Personal business) / SENIOR VP

PRESIDENT (home business)

VP GM DGM AGM SENIOR MANAGER ASST MANAGER Convenience. Reliance Mobile and Reliance Hello products are Showcased and retailed at these Reliance Mobile Stores. INTRODUCTION The study was carried out at INDORE.. The Proposal is supported by company Employee and CSD Team Leaders. The Projection was made on the basis of a set of assumptions and policy statement as practiced by Reliance Communication, indore. (M.P.). To suggest the most suitable media for educating the consumers about the new process of CAF Management. Understanding from dialers satisfaction. Searching new market as uncovered market INTRODUCTION OF API DEPARTMENT INTRODUCTION OF API DEPARTMENT API is the department in which from CAF (Customer Application Form) Receiving to CAF dispatch all activities comes under it. CDMA & GSM both type of services are providing by only RELIANCE TELECOMMUNICATION. Functions of API department:1. Physical verification of CAF. 2. Check POI (Proof of Identity) & POA (Proof of Address). 3. Online CAF entry. 4. Online CAF verified. 5. Making CAF Excel.

6. Dispatch all valid CAF at warehouse. 7. Rejection CAF resend to Sender. 8. CV of the customer. 9. Physical AV of the customer. GENERAL RULES-: 1. GSK sticker to be placed at top left hand corner 2. Photograph must be pasted, not stapled. 3. Personal data to be completely captured in relevant Fields including DOB 4. PAN no. / Form 60/61 should be enclosed/ filled, and Signed. 5. POI & POA must be checked / ticked in the boxes Printed on CAF. 6. Signature of the subscription should be present on the CAF and FORM 60IF NO OF PEN CARD and all document attached. 7. Data of subscription should be mentioned. Work on highly targeted messages to captures the most Relevant prospectus View it as a away to strong relationship with customer. Customize your message for the varied targets based on Interests. Depends on permission-based marketing for best prospects, With high chance of conversion to customers. Maintain updated database on contact details by crossChecking the information provided. Track and monitor response click, conversion rates, etc. Once you have won a customer, find ways to retain them. CuAudit point for CAF acceptance S.NO Audit Point for CAF Persuasion 1 Photo with signature 18 Address-2 2 First name Date of birth

3 Last name CAF filled in black ink 4 Gender Form 60 or Pan card 5 Nationality Availability of MDN/RSN sticker 6 Fathers/Husbands name 7 Address-1 8 Town 9 State 10 POI 11 POA 12 Common POI & POA (if this is selected then POI& POA field is not mandatory) 13 Local POA 14 Customer signature 15 Retailer stamp & signature 16 DistribPREPAID CAF DISPATCH PROCESS FORM DISTRIBUTOR END TO CDC 1. The CAF need to check as per the norms provided in for

acceptance at dist points. 2. THE acceptance list of is also attached with this document. 3. An excel of all entered CAF (CDMA) need to be prepared. 4. CAF need to be bundled and kept as per the serially entered in Excel file. 5. The CAF need to be courier/send manually to CDC along with the printed copy of the serially arranged Excel. 6. And the Excel of the same need to be mailed to be AV/CV Head having mail ID. 7. Distributors will Mail the same Excel as soon as they dispatch the CAF from their end so that it is receive before CAF reaches CDC. 8. The CAF when received at CDC will be matched with the Excel print-out and receiving of the same will handed over to the person depositing the CAF or will be kept as record. 9. On spot Hard copy receiving will only be provided if the CAF are Serially arranged and kept in order. 10.Distributors will get the same mail of same Excel as receiving Max by next day after the CAF is physically received at CD utor stamp, signature & Stomize your message for the varied. RCom launches GSM mobile services in Mumbai As a part of the nationwide roll out of its GSM services, CDMA major, Reliance Communications (RCom), today launched its GSM services in Mumbai. RCom, which became the first private CDMA in India to provide GSM services, had recently announced the launch of its GSM services across 11,000 towns in the country. To capture its share in the fast growing GSM subscriber base with special focus on the segment of the population which provides less than Rs 300 as average revenue per user (ARPU), RCom has launched its services as competitive prices. In Mumbai, the company has launched a tariff plan which offers its customers a one-time subscription charOver and above the free-talktime, the Reliance GSM customers will get unlimited calling on Reliance network (both GSM and CDMA) free between 11 PM and 6 AM through out Mumbai, Maharashtra and Goa, giving access to seven million Reliance phones in the region.

Commenting on the launch in Mumbai, Dinesh Gulati, Regional Head West, Reliance Communications, said: The Reliance Mobile GSM entails offering a unique value proposition fine-tuned as per the needs of every segment of the 250 million GSM customers market in the country. Over 16 million GSM customers in Mumbai can now avail of state-of-the- art, next generation, EDGE ready Reliance Mobile GSM Network - the only network that offers digital voice clarity and up to 100 per cent cost savings for the cost-conscious mobile user segment, added Gulati. Other CDMA operator Tata Teleservices is also expected to roll out its GSM services this year. While new entrant, Shyam-Sistema is also eying the GSM space. With 75 per cent of the entire telecom space dominated by GSM operations this proves to be a lucrative option for the CDMA as well as new telecom players. ge (including GSM SIM) of Rs 25. The plan offers Rs 900 minutes of talktime on local calls and SMS to any network that can be accrued by Reliance Mobile GSM customers in daily tranches of Rs 10 spread over 90 days. After consuming Rs 10 during the day, the subscribers can use top up cards with denominations ranging between Rs 10 to Rs 500 with the same tariffs.

MAN The problems being faced What does Company expect to do by solving the Problem (1) INTRODUCTION OF THE TOPIC What is SWOT Analysis? SWOT analysis is a basic, straightforward model that provides direction and serves as a basis for the development of marketing plans. It accomplishes this by assessing an organizations strengths (what an organization can do) and weaknesses (what an organization cannot do) in addition to opportunities (potential favorable conditions for an organization) and threats (potential unfavorable conditions for an organization). SWOT analysis is an important step in planning and its value is often underestimated despite the simplicity in creation. The role of SWOT analysis is to take the information from the environmental analysis and separate it into internal issues (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis

GEMENT determines if the information indicates something that will assist the firm in accomplishing its objectives (a strength or opportunity) TRA OT analysis can provide: A framework for identifying and analyzing strengths, weaknesses, opportunities and threats. This checklist is for those carrying out, or participating in, SWOT analysis. It is a simple, popular technique which can be used in preparing or amending plans, in problem solving and decision making. of SWOT analysis If SWOT analysis does not start with defining a desired end state or objective, it runs the risk of being useless. A SWOT analysis may be incorporated into the strategic planning model. An example of a strategic planning technique that incorporates an objective-driven SWOT analysis is SCAN analysis. Strategic Planning, including SWOT and SCAN analysis, has been the subject of much research. Strengths: attributes of the organization those are helpful to achieving the objective. Weaknesses: attributes of the organization those are harmful to achieving the objective. Opportunities: external conditions those are helpful to achieving the objective. Threats: external conditions that is harmful to achieving the objective. SWOT analysis can be used for all sorts of decision-making, and the SWOT template enables proactive thinking, rather than relying on habitual or instinctive reactions. The SWOT analysis template is normally presented as a grid, comprising four sections, one for each of the SWOT headings: Strengths, Weaknesses, Opportunities, and Threats. The free SWOT template below includes sample questions, whose answers are inserted into the relevant section of the SWOT grid. The questions are examples, or discussion points, and obviously can be altered depending on the subject of the SWOT analysis Note that many of the SWOT questions are also talking points for other headings - use them as you find most helpful, and make up your own to suit the issue being analyzed. It is important to clearly identify the subject of a SWOT analysis, because a SWOT analysis is a perspective of one thing, be it a company, a product, a proposition, and idea, a method, or option, etc. Here are some examples of what a SWOT analysis can be used to assess: a company (its position in the market, commercial viability, etc) a method of sales distribution a product or brand

 a business idea a strategic option, such as entering a new market or launching a new product a opportunity to make an acquisition a potential partnership changing a supplier outsourcing a service, activity or resource an investment opportunity STRENGTH

Low Entry Cost Commission Structure Fast Activation Process Network Connectivity

Data GPRS

Weakness

Branding Image Distribution problem Limited product portfolio-

Only Mobile Lack of Competitive Strength

Limited Budget O Threat

Political destabilization. New Entrants IT Development Market Demand Seasonality, Weather Effects

Opportunity Preference of GSM over CDMA

New Specialist Application Rural Telephony New

Market, Vertical, Horizontal Competitors` Vulnerabilities