BPG 1/03 (NOV)

MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION

Tingkat Bawah, Wisma PKNS, Jalan Raja Laut, 50350 Kuala Lumpur.
Tel: 03 – 2692 8122 Fax: 03 – 2694 5380
E-mail: info@hq.matrade.gov.my Website: www.matrade.gov.my

BRAND PROMOTION GRANT (BPG)

APPLICATION FORM

SECTION A ­ CORPORATE PROFILE

1. Name of Company: ___________________________________________

2. CEO/MD (Mr/Mrs/Ms) : _________________________________________

3. Correspondence Address : ____________________________________

____________________________________________________________

____________________________________________________________

Tel : _____________   Fax : ______________    E­mail : _____________

4. Factory Address: ____________________________________________

____________________________________________________________

____________________________________________________________

Tel : ________________________ Fax  : _________________________

5. Date of Incorporation  :  _______________________________

6.         Company Registration Number : _______________________________

7. MATRADE Registration Number: _______________________________

8. Type of Business (Please tick in the appropriate box)

□ Manufacturing
□ Trading

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 □ Service Provider

FOR MATRADE USE

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Reference :
Date of Receipt :

9. Sector : ___________________________________________

Main Activity/Product/Service : _______________________________________

10. Capital & Equity Structure of Company 

10.1      Capital Structure :

10.1.1  Authorised Capital : _________________________________

10.1.2 Paid­up Capital :  __________________________________

10.2 Equity Structure 

10.2.1 Malaysian : ______________________ %

a) Bumiputera : ________________ %

b) Non- Bumiputera : ________________ %

10.2.2 Foreign : ________________ %

Please state country of origin: ________________________

11. No. of Employees : ____________

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12. Export Markets of Product under the Brand

Existing Export Markets New Export Markets Planned

*Please use separate sheet if necessary

13. Registration of Trademark

a. Brand names registered in Malaysia :

(Please List)

_______________________________________

_______________________________________

________________________________________

b. Brand names registered overseas :

(Please List Brand and Country)

Brand Country

14. Company’s Sales Turnover/ Revenue (RM) for the past 3 years
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 Year/ Total Turnover Local Turnover Overseas Turnover Profit / Loss
Turnover
Year 1

Year 2

Year 3

15. Awards / Qualifications/ Certification
e.g. ISO , QS , CL

Awards / Qualifications received (e.g. ISO) YEAR

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 SECTION B - BRAND STRATEGY

16. Please provide a description of the following where applicable:

Background

History of the Brand

 Registered name of the brand and logo

 How the Brand evolved
 Performance of the Brand by:
Market Share
Sales Turnover
 Packaging
 Trademarks

The Brand’s Properties

Current Brand Image

 expressed as a statement or a set of individual words that best

describe the imagery attached to the Brand

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 SWOT Analysis

The Brand Identity

 features and attributes

 performance
 service support
 quality

The Brand’s Positioning Statement

Current Deliverables of the Brand – The Brands Values

 Functional : Physical brand features and attributes that enable a

user to gain satisfaction / utility from the Brand.

 Emotional : Non- physical, intangible traits or features of the Brand

that enables a user to gain satisfaction for using the
Brand.

The Brand Promise

The Brand’s Competition

 Competitors from Malaysia or similar competitors in

countries of export? Please list and give a brief summary of each
competitor
re: pricing, physical appearance, distribution and known promotion
activities

 What is your brand positioning in relation to

your competitors?

Brand Promotion

Outline the main promotions plans and scheduled activities that have been
carried out in a brief and concise manner

 The budget, the different mediums utilized

 Brand Communication Strategy – Current
- Proposed
 Details like copies of the advertisements, media plans (signed and
approved)

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  Outline your Internal Brand Commutations in terms of tool , processes
and procedures

The Brand’s Market

Distribution channel / method of distribution

Packaging (sizes, variants, colours etc. An Attached picture(s) is encouraged)

Pricing per unit in ringgit or USD equivalent for the different markets

The consumer / customer- a Demographic Profile would suffice

Research Plans

The Brand’s Future

The Brand Vision

 This is expressed in a short phrase of what the company’s vision is

for the said Brand.

Key Performance Indicators

 How will the Brand’s performance be measured?

Possible Indicators :-

Sales: past year, current year, projected next 3 years

Market penetration, market share : past year, current year,

projected next 3 years

Recognition and Awareness of Brand name

Growth into new markets : past year , current year,

projected next 3 years

Timescales

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 What are the time scales against the scope of work?

SECTION C - EXPENSES FOR BRANDING

17. List only where applicable expenses for branding over the 2 year period.

Description on Expenses for Branding to be Company’s Grant

Supported Undertaking (RM) Required (RM)
Brand Strategy, creation and development

Brand Management Systems

Corporate and Visual Identity work

Product Design, Packaging Design and Redesign

Brand Valuation

Brand Tracking

Market Research-quantitative and qualitative

Marketing strategy and implementation

Media strategy and implementation

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 Direct marketing

Customer relationship Strategy and Management

Intellectual property matters, including registration and

trademark work
Website Strategy and Development

E-commerce applications and internet marketing

Franchising and Licensing

Brand communications strategy

Advertising, promotion and public relations strategies

Competitive analysis

Samples

Brand Consultancy

Brand Audit

Others

*Please use separate sheet if necessary

SECTION D - BUSINESS PLAN

18. Two Year Business plan From _______________to ________________

(please describe)

Market Diversification

 Which Markets do you plan to diversify into? What are the company’s
strategies and targets to diversify or penetrate into these markets? etc

Product / Services Development

 What are the plans to improve the product / services? How is

the company preparing the product / service for export market
expansion? etc

Corporate Development

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  What are the plans to improve the company’s capabilities? Etc

Breakdown of expenditure for branding over the next 2 years

 On a quarterly basis
 Proposed project to be undertaken

19. Details of professional Firms Assisting to develop Brand Strategy

(please list name and profile of company)

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DECLARATION

I hereby declare that the particulars furnished in this form are correct and true to the best of my
knowledge.

Name of Applicant : __________________________________________

Designation : __________________________________________

Date : __________________________________________

Signature : __________________________________________

Official Seal : __________________________________________

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Applications for the grant can be submitted to:-

Chief Executive
Malaysia External Trade Development Corporation
(MATRADE)
Export Facilitation Division
7th Floor, Wisma Sime Darby
50350 Jalan Raja Laut
Kuala Lumpur

Or:
Chief Executive
Malaysia External Trade Development Corporation
(MATRADE)
Market Development Grant Unit
Ground Floor, Wisma PKNS
Jalan Raja Laut
50350 Kuala Lumpur

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