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BUSINESS PLAN

(A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals. The business goals may be defined for profit or for non-profit organizations. For-profit business plans typically focus on financial goals, such as profit or creation of wealth. Non-profit and government agency business plans tend to focus on organizational mission.)

SUBWAY
DIMUTH NAMBUGE VERRONICA NAMBUGE

September 24, 2011

SECTION 1: THE BUSINESS PROFILE


Description of My Business

SUBWAY, Nitra (Slovakia) is the franchise of the worlds famous sandwich chain selling fresh and quality food across Nitra. The product line will be according to subway and maintained and packaged in their restaurant. They will offer something healthy and tasty food in time. Basic information: Business name: SUBWAY Address: GALERIA MLYNY NITRA STEFANIKOVA TRIEDA 61 949 01 NITRA. Date of establishment: SEPTEMBER 2008 Copartners: VERONIKA NAMBUGE, DIMUTH NAMBUGE, VERONIKAS FATHER Contact Number: 0949 324 700 Share Profit: 25.5:25.5:49
Targeted Market and Customers

Their customers are young working professionals working in the private sector. Previously the targeted market was the student of Slovakia. But now our focus is people with higher income and quality seeking customer. They plan to provide their business activities in Nitra, the town of students, close to schools and to the students residence and near the offices where the young professionals work.

SECTION 1: THE BUSINESS PROFILE


Growth Trends In This Business

The market for their business is growing at moderate rate. In 2008 and 2009, growth in this business increased 10% each year. The market for SUBWAY will grow as the standard of living of the people grows, as it will become more popular among the masses. This is especially true in expanding economies as the standards of living make further gains.

Pricing Power

The pricing power of SUBWAY is in its brand name, but the competition is the other factor, which affects pricing policy of the business.

SECTION 2: THE VISION AND THE PEOPLE


The vision of the organization is to be number #1 sandwich chain in Slovakia The reason that they feel their plans are realistic is that as Subway is the healthiest fast food chain in Slovakia.

SECTION 3: BUSINESS ORGANIZATION


Business Organization

The form of business organization: limited partnership and franchisee based business.
Co-partners and employers

Partner: Dimuth Nambuge, Veronika Nambuge and Veronikas father. Employees. 10 part time employees (majorly students)

SECTION 4: LICENSES PERMITS AND BUSINESS NAMES


The franchisee of SUB WAY, United States based fast food chain.

SECTION 5: LOCATION AND LEASING


Their outlet is located in one of the major shopping mall in Nitra city Slovakia. Surrounded by corporate offices and near to the two major universities of Slovakia. They have taken the location on the monthly rental basis.

SECTION 7: FINANCING
Financing Strategy

The requirements for start-up capital are as follows: The overall investment was 90000-100000 Euros which includes licensing fee of 7000euros per restaurant and franchise training of the person around 3000 Euros and the remaining amount was used for establishing the restaurant which includes initial stock, machinery, furniture and fixtures, miscellaneous costs etc. The business was self-financed by Dimuth Nambuge, Verronika Nambuge and family.

SECTION 8: E-COMMERCE
E-Commerce Plans

A website focusing on business-to-business and business to customer E-commerce will be an important tool in their overall marketing program. I plan to build and install a website for both customers and business purpose. This will permit their customers to have access to their product line and to order and reorder via this website. E-Commerce Competition Their best competitors for E-commerce are McDonalds and KFC.

SECTION 9: MARKETING
Marketing Plan In their marketing strategy, 4.5% of the profits is given in marketing advertising fund which include billboard advertisement, creating awareness through radio, brochure and leaflet distribution and discount methods like 20% discount for students.

SECTION 9: MARKETING
How I Plan to Take Advantage of Competitors Weak Points They are known for our quality, healthy and tasty food. Customization of the product adds to their competitive advantage.

SECTION 10: GROWTH PROGRAM


Expansion Their objective of growth is to be the number #1 sandwich chain in Slovakia. They anticipate, it will take approximately 3-5 years to gain sufficient level of returns. They are planning to open one more outlet in Bratislava, the capital of Slovakia.

SECTION 11: MANAGING EMPLOYEES


The working environment provided to the employees is quite friendly as the owners of the franchise are co-operative but certain rules and regulations are followed. They have given certain motivational benefits like meal to the employees, compensation and some re-creational activities.