HAYDEN is a collection of extraordinary fragrances created in collaboration with top perfumers in Paris, formulated to last longer in warmer climates.

With its unique scent, elegant packaging and thoughtful presentation, each HAYDEN fragrance is an exceptional way to make your own personal statement, as well as the perfect pleasure to give or receive.

TARGET MARKET

We want our line of signature fragrances to capture the young and youthful, socially and sexually active individuals who make it a point to not just look, smell and feel attractive but to make a noticeable, lasting albeit subtle impact with others.

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BRAND IDENTITY

Dr Hayden Kho as creator (unique brand image and story)

Person

The heart of the brand, Hayden represents intrigue, controversy, notoriety, boldness, and condence. He inspires discussions and conversation. Another side of Hayden is largely unseen by the public - one that is smart, kind, and charismatic. The real and untainted Hayden.

Presentation
Special care and attention to detail is given to the packaging & the purchase experience

Place
Fine fragrance creations through partnership with perfume experts from Paris

A fragrance variant for every personality, mood, emotion International design and branding team and suppliers

Providers

Personality Dimensions

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Double H - represents duality and the paradox of being Hayden.
Light | Dark Simple | Complex Personal | Professional Then | Now Exterior | Interior Yin | Yang

IDENTITY

Black and White scheme: White represents purity of intent Black solid geometric lines represents the alter ego and hidden motivations Colors Colors are also used to represent how individuals make their lives more interesting than the others and thus make an impact

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PACKAGING

FOR MEN
Gun-grey metal to signify masculine boldness

FOR WOMEN
Shiny silver to signify aspiration

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PACKAGING

FOR MEN
Aqua Plastic Bottle with Black Box with Colored Print

FOR WOMEN
Tubular Plastic Bottle with White Box with Colored Print

BRAND VALUES & PERSONALITY

CLEAR & CANDID Self-assured Direct communication and concise choice of words We mean what we say, we do what we say INTERESTING Without being controversial Exciting & memorable Clever & knowledgeable OPTIMISTIC & CHARMING the future is fragrant All positives

B F W

Hayden Paris Fragrances developed this fragrance wheel to help you select a fragrance for every mood, occasion and personality.

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Special Edition Elegant High Fashion Romantic Bold & Sexy Wholesome Active

50mL Fragrance - Php380 100mL Fragrance Php590 For Him

Amber Woods & Rose Petals Wild Woods & Mandarin Green Tea & Peony

60mL Body Sprays - Php130 120mL Body Sprays Php230

Spice Musk & Grapefruit Charming Orchid & Violet Bergamot & Calone Blushing Berry & Lotus Ocean Breeze & Sandalwood Luscious Lily & Apple

100mL Fragrance - Php520

Black Leather & Orris Pink Pepper & Cashmere Lemon & Nutmeg Cherry Blossoms & Vanilla Pod

For Her

100mL Fragrance - Php520 50mL Fragrance - Php380 10mL Purse Sprays - Php98

120mL Body Sprays Php230 60mL Body Sprays - Php130

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FLAGSHIP FRAGRANCE pour homme

Special Edition

The brands agship variant which will take its user into days of masculine elegance

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PRODUCT LINE UP

Elegant

High Fashion

Romantic

Bold & Sexy

Wholesome

Active

Wild Woods & Mandarin

Black Leather & Orris

Lemon & Nutmeg

Spice Musk & Grapefruit

Bergamot & Calone

Ocean Breeze & Sandalwood

Green Tea & Peony

Pink Pepper & Cashmere

Cherry Blossoms & Vanilla Pod

Charming Orchid & Violet

Blushing Berry & Lotus

Luscious Lily & Apple

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Formal wear and a powerful look is not complete without the perfect matching fragrance. When you need to look, feel and smell elegant and formal.

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Being fashionable is a way of life.You set your own trend and blend art into your wardrobe and lifestyle. This fragrance sets you apart, makes a statement in a very attractive, modern way...bordering on artistic.

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Its about truly falling madly in love and sharing your life with someone. This fragrance is honest, natural and soft.You never get tired of its lasting fragrance.

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Intense yet not overpowering, overtly seductive. It signals that you are ready to get intimate. Lust in a bottle.

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A fragrance that is light, subtle, clean, even refreshing and simple but very pleasant. It forms part of your happiest memories and intense bonding moments.

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Health and wellness go hand in hand with success and a balanced life. Live an active lifestyle while smelling fresh, sexy and clean no matter how ACTIVE you may get.

The HAYDEN agship boutique is now open at SM North EDSA Main Bldg.

Were now available at: Ayala Malls Glorietta 3 Ayala Trinoma Ayala Marquee Robinsons Galleria Fil-Invest Festival Mall SM Fairview SM Megamall SM North EDSA Annex SM North EDSA Main Mall SM Department Stores (Watson's) SM Fairview SM Makati SM Mall of Asia SM Megamall SM North EDSA Authorized Resellers in:
Isetann KCC Gen San One Team (Cabanatuan) Red Dot (Laoag, Ilocos),

For corporate orders with product rebates and free delivery within MM, please email info@haydentm.com or call +632.570.7798 / +63917.570.3439 @hayden_paris www.facebook.com/haydenfragrances

Thank you!