PROJECT BA 3 WS 2011/12

Application of traditional textile techniques in contemporary design

D E S I G N is a discipline in constant transformation. It mirrors the cultural, technological, social and political changes in the world by giving them a form.

AIM OF THE PROJECT This project is to give an introduction into the work of trendscouts and designers. You will learn how to analyze current fashion trends and how to apply this information to a modern designers collection. Aim of the project is to develop a fashion accessory line based on a modern interpretation of traditional techniques

SCHEDULE OF THE PROJECT: Meetings Thursday 16:00 - 19:00 22.09.2011 13.10.2011 27.10.2011 17.11.2011 15./16.12.2011 20.01.2012 (Coaching Presentation Skills) Kick-Off

(Final Presentation)

PARTICIPANTS 1. 1. Beermann, Bianca 2. Gernemann, Elena 3. Gruba, Anna 4. Hosner, Jason 5. Jansen, Nora 6. Makowski Vera 7. Nadenau, Viktorija 8. Neufeld, Julia 9. Pabel, Paula 10. Raising, Elena 11. Sabantina Lilia 12. Stnder, Eva 13. Tann, Gregor 14. Wirth, Emilia

ORGANISATION OF THE PROJECT

1. Requirements Projectfolder with: - Time schedule - List of work packages (with assignment by names) - Work results - Minutes of meetings - Final report 80% (Total amout of working hours: 60 + Final presentation)

Required attendence:

2. Election of team leader/person(s) resonsible for project folder 3. List of participants (Names + ex-mail + phonenumber) 4. List of attendance (Follow-up by team leader)

CONTENT PROJECT FOLDER (FINAL REPORT): - Introduction of the topic - Aim of the project - Theory - Practical part - Results - Interpretation/Discussion

LITERATURE: Malcolm Gladwell: The tipping point - is about the development of trends John Naisbitt: Mind Set! is about how to map the future

GROUPWORK:

Please discuss and select the 10 most important topics of todays life! (consider social, cultural, political, economical, technological aspects)

CONTENT OF THE PROJECT

1. Trendanalysis of Womens Collections AW 2011/12 2. Trendanalysis of Womens Collections SS 2012 3. Research on tradional textile techniques 4. Development of samples and prototypes 5. Realisation of the collection 6. Booklet

INTRODUCTION Sampling in fashion design How to prepare a new collection - Analysis sales lists (bestsellers - non sellers) - Trendresearch - Visiting fabric fairs - Framing collection themes - Defining colour- and fabric concepts - Deciding silhouettes and styles

WHAT IS CREATING AND INFLUENCING A TREND? Politics (e.g. change of political landscape, war, conflicts ...) Economy (e.g. financial crisis, natural catastrophes ...) Technology (e.g. innovation, new techniques...) Society (e.g. hippie culture in the 60ies, ...) Culture - Art - Architecture - Design (graphic design, industrial design, fashion design, transportation design....) - Theater - Film, TV - Literature Music Streetculture Subculture Sports ( e.g. events like olympic games....) (Stars) ...

TRENDRESEARCH/TRENDSCOUTING

- Magazines, newspaper (Suzy Menkes International Herald Tribune - www.iht.com) - Netscouting (internet research) - Developments in related disciplines (art, architecture, graphic design, industrial design...) - Films, musicvideos... - Visiting exhibitions - Travelling to trend metropoles (Paris, London, New York ... Kopenhagen, Istanbul..) - Innovative fashion stores, new shop concepts, interior... - Analysis of street culture, club scenes...

WHERE TO GET INFORMATION ON TRENDS?

- Trendagencies, trendbooks, trendmagazines

Li Edelkoort Perclers Paris Nelly Rody paris DMI - Deutsches Modeinstitut WGSN

- Fabric fairs (colour tendencies, material trends, textile trends, innovations)

Pitti Filati (Firenze) Tissu Premier (Lille) Munich Fabric Start (Munich) Prato Expo (Firenze) Premire Vision (Paris) Texworld (Paris)

- Designer catwalks (important, trendgiving designers) www.style.com

Analysis of: - silhouettes (form, proportion) - style, look - material, textures, finishings, pattern - colours - styling - inspiration (collection theme(s)) - references (what is the collection referring at?) - what is typical for the designers style and what is trend?

- Store check (big cities, trend metropoles)

PRACTICAL PART 1. Trendanalysis of the Ready-To-Wear-Collections Women AW 2011/12 with focus on trend topics, colours and tradional techniques

1.1 Trendanalysis designer catwalks Alexander McQueen Balmain Comme des Garcons Dries van Noten Hermes Issey Miyake Lanvin Prada Stella McCartney Yohji Yamamoto

Balenciaga Calvin Klein Costume National Gareth Pugh Hussein Chalayan Jil Sander Marc Jacobs Rodarte Viktor & Rolf and others

1.2 Trendanalysis fashion-, textile and design magazines

TASK FOR NEXT MEETING: Develop digital moodboards for different categories of techniques by showing representative examples!

IMPORTANT: The analysis of all given designers for the catwalks has to be done by everyone no splitting up in groups!

NEXT MEETING:

PRESENTATION OF THE RESULTS