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Cartazine
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usa

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The world of Cartamundi.

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nl

ch

Nobel Bookstore, Paramount Pictures

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Mercedes Viano, Jack Daniels

nl

Delta Travel Amsterdam

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Kom op tegen Kanker, Onafhankelijk Ziekenfonds, Hoge Raad voor Diamant

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Geolino, Schering
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McDonalds, Playboy
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CN Tower
usa

Las Vegas Marathon, Reebok

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Bel, Nestl
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Rena Lange, Handelsblatt

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Castrol
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Danone
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Galliano, Knorr
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Toshiba

Play the World Champion card.

COnCePT Cards

Doing business is sometimes like a game. It involves effort and relaxation, teamwork and rivalry, winning and losing. And as with every game, there are rules and tricks. Anyone who wants to win needs to know what those tricks are. Which is why Concept Cards from Cartamundi make such a perfect example. With the 2006 Football World Cup just around the corner, we have come out with four different card products based on the theme.

With your logo displayed prominently, Concept Cards are a very effective way to score with your customers.

There are happy families games for playing at parties, designed for football fans and providing a summary of the World Cup teams and their achievements. The face paint cards fit in perfectly with the football theme, too, because what could be more fun than painting someone elses face in the colours of your favourite team?

The 54 football bridge cards are an ode to King Football in all its glory. And the betting cards set the right mood for every competition. The loser buys the next round!

How a championship can energise your brand.

Finland

How to bring the colours of your brand to life.

Play the card that sows the seed for the future.
Toshiba, which sponsored the World Athletics Championships in Finland in August 2005, targeted more than just business people from the electronics and computer world during the event. Their aim was also to use the occasion to win over new customers for the future. Which is why they distributed over 10,000 face paint cards to make children aware of the brand.

Distribution: give-away at the World Athletics Championships Quantity: 10,000 flowpacks Period: August 2005

Client: Toshiba

Br a zil

Play the educational promotion card.

Anyone who reads a book is transported into another world. And at the end of 2005 anyone who buys books to the value of $23 USD at one of the 140 Brazilian Nobel Bookstores is receiving a lovely set of cards as a gift, called Mundo dos Livros. Each card features a book. An educational gimmick that will no doubt leave a lot of people bitten by the reading bug. Not to mention good turnover for Nobel Bookstore.

How to excite people about your product.

Distribution: free with any purchase to the value of $23 USD in 140 Nobel Bookstores Quantity: 20,500 decks Period: November - December 2005

Client: Nobel Bookstore

Be lgium

Land

How to encourage your kids to adopt healthy habits.

Titel Title Tietel

Copy

Distribution: after registering and buying a bag of apples, children receive a deck of cards; schools receive a games pack after registering Quantity: 100,000 happy families sets, 1,100 games packs Period: November - December 2005

Client: Kom op tegen Kanker (Fight Against Cancer)

Play the card of making people aware through having fun.

At the beginning of the school year, the Flemish Anti-Cancer League launched an educational campaign via schools: Kom op Appels. Profits from the sales of apples were collected to provide help and support for young cancer patients. The result meant a whole lot of apples being ordered, which were delivered in a brightly coloured kitbag, along with an eye-catching set of happy families cards. Participating schools received a fabulous games set and board. Health in a bag? It works!

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Titel Title Tietel

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Canada

Play the facts-and-figures information card.

How to attract more people to a wonder of the world.

Do you know what the worlds tallest building is? Its the CN Tower in Toronto, Canada. And do you know exactly how high the tower is? From the ground to the tip, it measures 553.33 meters exactly. Any tourist who wants to know more about Canadas wonder of the world can buy a complete history of the tower in any gift shop and learn all about this amazing structure. All courtesy of an unusual deck of cards in the shape of the tower. It makes a very special souvenir!

Client: Mad Design for CN Tower

Distribution: sold in gift shops Quantity: 5,250 decks Period: September 2005

FrLa n d a n ce

Play the Titel magic card. Title Tietel A conjuring trick was used in the Auchan supermarkets

in France to revitalise sales of La Vache qui Rit cheese products. A series of live events were set up, based on the theme of magic. A friendly hostess and a pack Copy of 18 cards and 4 conjuring tricks generated amazement among shoppers!

How to create more animation at the point of sale.

Brand: La Vache qui Rit

Client: Bel Distribution: give-away in Auchan supermarkets Quantity: 30,000 flowpacks Period: November 2005

swit zerland

How to show customers the best way to your brand.

Play the card of the educational game.

The largest Swiss producer of road maps, Hallwag Kmmerly, has been running a major campaign this year in several phases. To begin with, a puzzle featuring a map of Switzerland and a clever Memo game deck of cards for children were distributed as a give-away via service stations. Phase two saw the map and deck distributed via retailers. After that, new puzzles and maps were produced using other countries as the theme. Finally, there is also a project for schools in the pipeline.

Client: Hallwag Kmmerly + Frey AG Distribution: give-away, retail Quantity: 2,000 double decks Period: 2006

Brand: Geolino

Be lgium

Play the card of empathetic awareness.

A balanced diet and regular exercise are vital for good health. Thats the theory, at least. But how do you get the message across to kids? The Onafhankelijk Ziekenfonds came up with the ideal solution using an educational package for schools, based on a happy families game filled with fun tasks and facts and figures about health.

How to get your children to learn all about health and diet.

Distribution: free to Belgian primary schools, Student Supervision Centres, Local Health Initiatives, dietary experts, dieticians, health workers Quantity: 20,000 decks Period: from 1st November 2005

Client: Onafhankelijk Ziekenfonds (Independent Health Fund)

Poland

How to spoil your customers while being good for their children.

Play the entertainment card.

What attracts kids so much to McDonalds? Hamburgers, fries and soft drinks. Of course. But does that work for you? As far as children are concerned, its the pleasing clown Ronald McDonald who makes the difference. And so they capitalized on this in Poland by giving away a set of three face paint cards with every visit to McDonalds. You did not even have to buy a Happy Meal. The aim: try to make your own face look like Ronalds. That will keep children occupied a whole lot longer than a balloon! And in the meantime, mum and dad eat in peace...

Distribution: give-away in 220 McDonalds restaurants in Poland Quantity: 500,000 flowpacks Period: October 2005

Client: McDonalds

Br a zil

Play the Borsalino card.

2002 marked the 30th anniversary of cinema-goers first meeting The Godfather. To mark the occasion, Paramount Pictures issued a special Godfather DVD collection. Sales of this set of the 4 unmissable Godfather films have been supported over the four years by a particularly stylish Godfather double deck of cards, given away free with the purchase of the collection. A simple idea that continues to make an offer people still cant refuse! Client: Paramount Pictures

How to boost sales of a special collection.

Distribution: free pack with 2 decks of cards with the purchase of The Godfather DVD Collection Quantity: 31,000 decks Period: 2002 - 2005

spain Land

Heres a good trick for charming the children of your potential customers.

Play the card of Titel the conjuring trick. Title Mercedes in Spain invited parents to come with their children and experience the magic of the Viano. Tietel At a roadshow run across the entire dealer network,

children were given a set of conjuring trick cards as a gift and were also able to watch the latest Disney film. Copy With the kids occupied for a while, the parents were then left free to spend time taking a test drive in the new Viano people-mover.

Client: Erarco Marketing Solutions for DaimlerChrysler Spain Distribution: roadshow for dealers in Spain Quantity: 21,000 tricks in 3 different flowpacks Period: September - December 2005

Brand: Mercedes Viano

Pola n d La

zine for reading. Which happy thought inspired Marquard Media in Poland to come up with a large-scale promotional campaign for Playboy magazine. Two versions of the June Copy issue were published, each with an attractive cover and a deck of cards to go with it. The result saw lots of Poles going around with red ears in June. So who says that cards cant get people hot under the collar?

Play the Titel temptation card. Title Every man knows that Playboy is more thanTietel just a maga-

How to boost sales of your magazine in an irresistible way.

Distribution: one free deck with the purchase of Playboy magazine, a free luxury set for staff at the international Playboy meeting Quantity: 155,000 decks in 2 colours + 520 luxury sets Period: June 2005

Client: Marquard Media for Playboy

un ite d sta te s

How to give a sports event a big boost.

Distribution: give-away at the Las Vegas Marathon Quality Of Life Expo Quantity: 30,000 decks Period: 2nd December 2005

Client: Las Vegas Marathon

Client: Verge Promotional Products for Reebok

Distribution: give-away at an international trade fair Quantity: 10,000 decks Period: June 2005

Play the card of the winning team.

The Las Vegas Marathon was held in December 2005. And to promote the Las Vegas Marathon Quality of Life Expo, 30,000 decks of cards were distributed. This large number of give-aways gave the campaign additional stamina to keep going. Reebok used an international trade show to give away a set of cards to all visitors. Nothing special about that, you might say, yet everyone wanted one. What was so special? The answer can be seen in the special shape of the cards like a Reebok sports shoe.

swit Landzerland

Play the Titel q & a card. Title What do all those red blood cells actually do? How long is our small intestine? How many sets of ribs do we have? Tietel What is sinusitis when its at home? And what food

How to make pharmaceuticals go hand in hand with fun.

contains the most vitamin D? Which are all questions youd like to know the answers to because they can make you Copy feel better. The Swiss pharmaceuticals giant Schering asked the questions and also gave the answers in a great deck of Q & A cards using a multiple-choice format. With dazzling success!

Distribution: free via the Schering website Quantity: 2,000 decks Period: second half of 2005

Client: Schering

swe de n La n d

Play the Titel barman card. Title Tietel Shaken or stirred? Making a good cocktail is an art

in itself. And anyone looking to learn the tricks of the barmans trade was given a helping hand by Galliano with a deck of cards full of cocktail Copy recipes with the purchase of a bottle of Galliano in tax-free shops. Cheers!

How to convince the customer to sample your product.

Distribution: free with the purchase of a bottle of Galliano Quantity: 10,000 decks Period: summer 2005

Client: Galliano

spain

How to keep customers in your bar for longer.

Play the card of the poker game.

Do you drink your Jack with or without ice? Its all about personal preference. And what fans of Jack Daniels mainly want is good companionship. And to make those magic moments last a little longer, the famous bourbon brand has come up with a deck of cards for real Jack Danielslovers in Barcelona. Every time you order a Jack Daniels, you can win a prize, including a great-looking deck of Jack Daniels poker cards. Set em up, Jack!

Distribution: score a deck of cards in a bar by buying a Jack Daniels Quantity: 20,000 decks Period: from August 2005

Client: Feedback Communication for Jack Daniels

ne the r la n ds

Play the card of City Marketing.

Last summer, De Hoogmoed came up with a highly original tourist guide for its client Delta Travel Amsterdam: Amsterdam Happy Families. This two-language (Dutch - English) game of happy families featured a comprehensive overview of everything the city has to offer: hotels, restaurants, art, conferences, shows, entertainment - you name it, Amsterdam Happy Families had it! But was it a success? You bet! The client is almost ready for a reprint, because the 5,000 games of happy families have just about run out. Client: De Hoogmoed for Delta Travel Amsterdam

How to distribute the ideal guide that enables visitors to explore your city or local area.

Distribution: handed out in restaurants, cafs, hotels and tourist attractions in and around Amsterdam Quantity: 5,000 decks Period: mid-2005

France Land

How to make your product even more irresistible.

Play the Titel guessing game card. Title Children just love asking questions. Not only asking their parents, but also one another. Which is why Tietel

Nestl France launched Les devinettes de Yoco, 150 riddles and questions on 5 themes (film & TV, Copy daily life, books, kids world and cooking). They were distributed in flowpacks with 3 different cards, and given away with the purchase of a pack of 4 Yoco drinking yoghurts.

Distribution: free flowpack on purchase of a pack of Yoco drinking yoghurt Quantity: 1.2 million flowpacks Period: May - June 2005

Client: Nestl

Ge rm a n d La y

German fabric manufacturer Rena Lange created an unusual alternative for the good old catalogue: a complete deck of cards featuring the new fabric Copy collection. Each fabric was presented on a separate playing card. Particular attention was paid to achieving the exact colour of the fabric when printing the cards. A delicate job with outstanding results!

Play the Titel originality card. Title Tietel For the presentation of its autumn/winter collection,

How to come up with an alternative for your product catalogue.

Client: M. Lange und Co. Gmbh. Distribution: business gift for the new autumn/winter 2005/2006 fabric collection Quantity: 2,400 decks Period: summer 2005

Brand: Rena Lange

unit ed K ingdom

Play the driving skills card.

How to appeal to the consumer.

Castrol, the world leader in engine oils, is now offering driving experience days to improve the driving skills of motorists. And to promote these experiences, they came up with a striking direct marketing campaign, with 560,000 decks of cards mailed out to their specific target audience: men aged between 17 and 65 with a liking for motor sport. The cards provided a glimpse of some of the worlds best sport driving, each card advertising the thrill of each drive.

Distribution: mailing sent out to prospects in the UK Quantity: 560,000 decks Period: April - December 2005

Client: Williams Lea for Castrol

Be lgium

Play the glitter and sparkle card.

The High Diamond Council created an original way of displaying the jewels selected for the Diamond Awards, which itself is a sparkling show with 1,600 guests. They produced an exclusive deck of cards featuring 46 dazzling cards. A real gem with fantastic photos of the jewelry and a very handy alternative for the usual catalogue.

How to create something special based on an exclusive event.

Distribution: give-away at the Diamond Awards Quantity: 5,000 decks Period: May 2005

Client: Hoge Raad voor Diamant (The High Diamond Council)

Hung ar y Land

Play the Titel collectors card. Title Ten years ago, the hype was still mainly in the United States. Today, Halloween is big business right across Tietel Europe. Just ask Danone in Hungary, which promoted
its candy bars with some fun mini-Halloween cards. Over 4 million cards sparked collector fever among Copy young Hungarians. The sales success was just horrible!

How to boost sales in stores.

Distribution: free flowpack with a purchase of Danette Duett Quantity: 2 million flowpacks Period: October - November 2005

Client: Danone

Ge rm a n y

Play the caricature card.

When they bought their newspaper a few months ago, readers of the renowned Handelsblatt also received the gift of an original caricature of a famous political figure. A new print appeared in their paper every day for three weeks and everyone started collecting them. The 415,000 flowpacks just rushed out of the door and the publishers were delighted to see their circulation rise.

How to create loyal readers.

Distribution: free flowpack with a purchase of Handelsblatt (over a period of 3 weeks) Quantity: 25,000 decks, 415,000 flowpacks Period: August - September 2005

Client: Handelsblatt

How to tempt your consumer into buying more of your product.

swe de n

Distribution: free pack with 2 decks on purchase of 5 Knorr products Quantity: 100,000 decks Period: October 2005

Client: Knorr

Play the multiple-purchase card.

In Sweden, Knorr launched a major promotional campaign in the supermarkets, supported by a television campaign. When they bought 5 Knorr products, consumers were given a free pack with two decks of cards: one ordinary deck and a second set of cards for playing Memo or Black Peter. When it comes to boosting sales, Knorr knows all the rules!

Land

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Belgi - Cartamundi Visbeekstraat 22 - BE-2300 Turnhout Tel.: +32 (0) 14 42 02 01 - Fax: +32 (0) 14 42 82 54 Copy e-mail: info@cartamundi.com www.cartamundi.com

Titel Title Tietel CarTaMundi HeadquarTers

Applica

neTHerLands - Cartamundi b.v. Rietwijkerstraat 36 - NL-1059 XA Amsterdam Tel.: +31 (0) 20 615 95 36 - Fax: +31 (0) 20 615 95 18 e-mail: info.nederland@cartamundi.com www.cartamundi.com nOrdiC - Cartamundi nordic aB Sickla industrivg 7 - S-131 34 Nacka Tel.: +46 (0) 8 514 436 40 - Fax: +46 (0) 8 511 755 70 e-mail: info.nordic@cartamundi.com www.cartamundi.com HunGarY - Cartamundi Kft. Dek Ferenc u. 10 - H-1052 Budapest Tel.: +36 1 318 94 30 - Fax: +36 1 318 09 18 e-mail: info.hungary@cartamundi.com www.cartamundi.com uK - Cartamundi uK Ltd. Units 8-17 Sandhurst Kings Road Charlfleets Industrial est. Canvey Island Essex SS8 OQY Tel: +44 (0) 1268 511522 - Fax: +44 (0) 1268 510337/515337 e-mail: info@cartamundi.co.uk www.cartamundi.co.uk

FranCe - Cartamundi France s.a.r.l. Les Mercuriales - 40, rue Jean Jaurs - F-93176 Bagnolet Cedex Tel.: +33 (0) 1 5582 19 20 - Fax: +33 (0) 1 4363 92 47 e-mail: info.france@cartamundi.com www.cartamundi.com sPain - Cartamundi espaa s.L. Gran Va Carlos III 84-3 - Edificio Trade - E-08028 Barcelona Tel.: +34 (0) 93 492 34 36 - Fax: +34 (0) 93 492 34 37 e-mail: info.espana@cartamundi.com www.cartamundi.com asia - Cartamundi asia Pacific Pte Ltd. 161B, Telok Ayer Street - 068615 Singapore Tel.: +65 (0) 6 227 32 92 - Fax: +65 (0) 6 234 27 06 e-mail: info.asia@cartamundi.com www.cartamundi.com usa - Cartamundi inc. 10444 Wallace Alley Street - Kingsport, TN 37663 Tel.: +1 (0) 423 279 9200 - Fax: +1 (0) 423 279 9201 e-mail: info.usa@cartamundi.com www.cartamundiusa.com

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