Supporting Activities

Business Infrastructure Human Resource management Technology Development Procurement

400 Plus Truck-Tractors, 30000 square foot stores for small towns Top management spending bulk of time within stores, Employees called as associates, Incentives and profit sharing, stock purchase, Decentralization Uniform Product Code(UPC) at point of sale, Cross docking, Satellite Network Good bargaining power with vendors, No vendor accounting for more than 2.8% of total purchase 9 to 9 working hours, 7 days a week Strong presence of distribution centers Everyday low price, Quick response, No question asked policy on returns

Very low cost as 2%(half of Industry average)

M a r g i n

Primary activities

Inbound Logistics

Operations

Outbound Logistics

Always low price, Cash and Curry Marketing & Sales

Services

Value Chain Analysis