HOW TODAYS STUDENTS USE SOCIAL MEDIA

Presented by: Lauren Candito, Co-Founder of Social Media Solutions, LLC UCDA Summit March 25th, 2011
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WHO AM I?

Co-Founder of SMS Author Blogger Entrepreneur Animal enthusiast Scuba diver Social Media Specialist

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LO R EM
I P S U M

MY BOOK: RISING TIDES

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SM4EDU

Online Community For Higher Education Professionals

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LO R EM
I P S U M

Join Us At http://sm4edu.ning.com/

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WHO ARE WE TALKING ABOUT?

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WHO IS THIS NEW GENERATION?

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W HO

TODAYS COLLEGE GENERATION

Education Oriented
Source: Teaching and Learning with the Net Generation, Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also Boomers, Gen-Xers, and Millenials: Understanding the New Students, D. Oblinger, Educause July/August 2003.

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W HO

TODAYS COLLEGE GENERATION

Information Seekers
Source: Teaching and Learning with the Net Generation, Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also Boomers, Gen-Xers, and Millenials: Understanding the New Students, D. Oblinger, Educause July/August 2003.

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W HO

TODAYS COLLEGE GENERATION

No Tolerance for Delays

Source: Teaching and Learning with the Net Generation, Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also Boomers, Gen-Xers, and Millenials: Understanding the New Students, D. Oblinger, Educause July/August 2003.

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W HO

TODAYS COLLEGE GENERATION

The Internet is Better than TV

Source: Teaching and Learning with the Net Generation, Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also Boomers, Gen-Xers, and Millenials: Understanding the New Students, D. Oblinger, Educause July/August 2003.

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W HO

TODAYS COLLEGE GENERATION

Doing is More Important than Knowing

Source: Teaching and Learning with the Net Generation, Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also Boomers, Gen-Xers, and Millenials: Understanding the New Students, D. Oblinger, Educause July/August 2003.

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W HO

TODAYS COLLEGE GENERATION

Source: Teaching and Learning with the Net Generation, Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also Boomers, Gen-Xers, and Millenials: Understanding the New Students, D. Oblinger, Educause July/August 2003.

Multitasking is a way of life

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W HO

TODAYS COLLEGE GENERATION

Typing is preferred to handwriting

Source: Teaching and Learning with the Net Generation, Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also Boomers, Gen-Xers, and Millenials: Understanding the New Students, D. Oblinger, Educause July/August 2003.

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W HO

DIFFERENCES IN LEARNING STYLES

Learn differently Varied forms of communication (easily bored with traditional learning methods) More hands-on, inquiry-based approaches to learning Less willing to absorb what is put before them Looking for immediacy
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W HO

ARE THEIR ATTENTION SPANS REALLY SHORT?

Traditional education provides very little of this compared to the rest of their world
Adapted from Marc Prensky, 2001.

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ADDICTION ISSUES
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DIGITAL NATIVES

Every time I go to school I have to power down, complains a high-school student.

Forest Park Digital Video Media Segment The Millenials at School

Source: Marc Prensky, 2001.

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SOCIAL BEHAVIORS
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83% of millennials (18-33) use social network sites

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57% of social media profile owners age 18-29 maintain a profile on more than one site.

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96% of students said they were on Facebook

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81% of millennials use Facebook ever day nearly twice as many as those who watch TV or read newspaper content

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43% of students said they were on Twitter

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23% of students said they were on Myspace

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LO R EM
I P S U M

What Sites Are They Using

College Students Using Social Media
100

75

50

25

Facebook

Myspace

Linkedin

Flickr

Classmates

0 myYearbook Bebo

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LO R EM
I P S U M

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Fewer than 7% said they had no restrictions as to who could see their profile
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43% of Millennials read blogs

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18% of Millennials write blogs

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68% of students surveyed by EDUCAUSE have an internetcapable handheld device

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THE FUTURE GENERATION

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73% of Americans ages 12-17 now use social networking websites

From the Pew Research Center in 2010

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The average teenager sends 3,339 Texts per month

From Mashable.com, October 2010

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WHY STUDENTS USE SOCIAL MEDIA

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WHY STUDENTS USE SOCIAL MEDIA

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WHY STUDENTS USE SOCIAL MEDIA

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Students feel

isolated without Social Media.

When asked about Social Media, wrote at length about was how they hated losing their personal connections. Going without media meant, in their world, going without their friends and family."

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SO...WHAT ARE THEY DOING?

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CAREER DEVELOPMENT
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t witter bird perched on the screenshot

PURDUE UNIVERSITY PROJECT

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PURDUE UNIVERSITY PROJECT

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IMPROVING THEIR GPA

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SOCIAL MEDIA = BETTER GRADES

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JUNCO STUDY (contd)

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IN THE CLASSROOM
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Only 30% said they used social networking sites as part of their coursework majority use to collaborate with fellow students in their classes.
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Only 8% use social networking sites to interact with their instructor.

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25% said they would like to see more social networking in their classes

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OTHER USES
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63% of millennials use social media to engage with brands, and more than 50% say that Facebook, blogs, and brand videos affect their opinions about products

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7 SOCIAL MEDIA TOOLS STUDENTS USE THAT YOU SHOULD KNOW

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PREZI.COM
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STUVU.COM
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RATEMYPROFESSORS.COM
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GRADEGURU.COM
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NOTEHALL.COM
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CRAMSTER.COM
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GRADE FUND.COM
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KEY LEARNINGS

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College Students are HEAVY Social Media Users

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Facebook is the Preferred Platform

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College Students Primarily Use Social Media for Personal Communications

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Professional Dev is the 2nd Most Common Use

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Very Few Students Use Social Media for Course-Related Activities

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QUESTIONS?

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ASK ME LATER...
Lauren@SocialMediaSolutionsLLC.com www.SocialMediaSolutionsLLC.com www.SM4Edu.ning.com
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ASK ME LATER...
Lauren@SocialMediaSolutionsLLC.com www.SocialMediaSolutionsLLC.com www.SM4Edu.ning.com
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