Center for Management Development

Workshop On Case Study as a Pedagogic Tool for Management Teachers In Marketing, Strategy & Finance

October 19 - 21, 2011

Case Study as a Pedagogic Tool for Management Teachers in Marketing, Strategy & Finance
Case Pedagogy Need & Importance:
Case pedagogy is a very popular mode in enhancing application of management concepts. A number of B-Schools over the world are using case pedagogy as a strong alternative to pure lecture mode. There are more than 2000 business schools in India using cases apart from the chalk and talk pedagogy. The lecture pedagogy in its basic mode, finds the participant to be a passive learner and the delivery of the course is in a monologue with little or no student participation. Such non participation is particularly high and will not enable stimulating thought process for understanding issues in management. However, in the Case Based method the participant becomes active learner engaged in Situation Analysis, Problem Analysis, Decision Analysis and Post Decision Analysis. Case based teaching enables the participant to prepare prior to the teacher's lecture and understand at his/her level the concept and application of the concept. The role of faculty member will shift from being a lecturer to a case discussant. In case pedagogy stress is given to active learning over passive or inactive learning. Further, the case method of teaching uses structured case studies to stimulate classroom discussions within specific contexts and for teaching business concepts. The concept of teaching Business Management through case studies was inspired by successful application of case based teaching in Medicine and Law. The courses offered in management like Finance, Marketing, Human Resources, Operations etc., are more application oriented and cases provide the learner with a real life feel of the business situation. This is because the case method encourages the students to take an active role in the discussion of possible solutions for the problem at hand. It becomes very easy for them if the concepts are delivered using live examples with proper details where they can put their own learning over the years and discuss and analyze to enrich their level of understanding. The proposed workshop would enable the participants to restructure their teaching method and curriculum, to suit the demands of a good student body.

Case Study as a Pedagogic Tool for Management Teachers

PROGRAM OVERVIEW
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About IBS Hyderabad

IBS Hyderabad is a constituent of IFHE, a deemed to be University under Section 3 of the UGC Act, 1956. Within a short span of time since it was established in 1995, IBS Hyderabad has grown impressively and achieved widespread recognition from industry, academic circles and professional bodies. It is a premier business school that has been consistently ranked by independent rating agencies as one of the top 10 B-schools of India. It offers high quality programs such as MBA,Integrated MBA PhD and PhD to a wide cross section of students, executives and professionals.All the above are campus based residential programs.

Case Study as a Pedagogic Tool for Management Teachers

CASE STUDY Method at IBS, Hyderabad Category

Fees

IBS Hyderabad uses 100 % case pedagogy for all of its courses in theRs. 10,000 MBA programme. On an average Corporate Executives and Trainers each student goes through at least 400 case studies in the programme that provides him/ her with a rich Rs. 7,000 Faculty Members and Such kaleidoscope of management situations.othersa wide variety enables them to gain relevant knowledge and skills. Rs. 2,000 Research Scholars Who Should Attend? The three day program would benefit all those who are involved in imparting Management Education in various functional areas like Marketing, Strategy & Finance. Thus it would be beneficial for a diverse group of participants including Academicians, Research Scholars and Corporate Trainers.

Program Fee:
Corporate Trainers Rs. 9,000/Academicians Rs. 7,500/Research Scholars Rs. 3,000/-

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The above fee includes study materials, cases, break-fast, refreshments, lunch, dinner and accommodation at Last Date Each participant:will be provided a single room accommodation at the campus. for Registration 18th July 2011 (Monday till 5:00 pm) executive hostel.
3-Day Workshop on

The Draft/ Cheque to be prepared in favour of IBS Hyderabad, payable at Hyderabad is to be sent Empowering the Trainers For Faculty and Trainers of by Registered Post Only along with Registration Form:
Soft Skills & Business Communication
July 22-24,To 2011

Dr. G Radha Krishna

IBS Hyderabad Shankerpally Road, Hyderabad 501 504 Andhra Pradesh.

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Program Coordinators:
Dr. G. Radha Krishna grkrishna31@rediffmail.com 098485 75808 Dr. Vunyale Narender narender.vunyale@gmail.com 092468 74509