LHSINTERNATION AL TOURISM MANAGEMENT Tute 01 Date .

INTRODUCTI ON TO

HOSPITALITY MARKETING ANDSALES

Important of Sales and Marketing team to a Hotel High competition among the hotels, need the competent team of Sales and Marketing to promote the product among the competitors.Main Responsibilities- Responsible for building the image of the organization among the customers- Responsible for putting up a

effective sales and marketing plan- Responsible for carrying out market research product development campaign etc.- Responsible for finding new segment in marketResponsible for bringing business and helping out finance department to achieve the set targets Organizational Chart of the Sales and Marketing Department Sales Manager Assistant Sales manager Sales Executives Marketing Manager Assistant Marketing Manager Marketing Executives

Marketing is the study and management of the exchange process. It involves the thingst h a t t h e p r o p e r t y w i l l d o t o s e l e c t a t a r g e t m a r k e t a n d s t i m u l a t e o r a l t e r t h a t m a r k e t demand for the property services. It consist with research, action , strategies advertising, publicity, & sales and promotion Sales consists of direct efforts to sell the property by p e r s o n a l s a l e s , c a l l s , telecommunication & mailings THE MARKETING MIX The term Marketing mix is used to indicate the variable factors which can satisfy specificconsumer needs. It is mix of 4ps such as product, price, promotion, and place.

Managements Role in Marketing & Sales Role of Director Marketing- R e s p o n s i b l e f o r c a r r y i n g o u t a m a r k e t i n g p l a n through out the year -Conducting sales promotion plan with the help of Director sales-Responsible for identifying new segmentation of t h e m a r k e t - R e s p o n s i b l e f o r i d e n t i f y i n g n e w o p p o r t u n i t i e s -Responsible for redirecting& modifying strategies that are not working well- O t h e r managerial function Role of Director Sales- Responsible for applying marketing strategies and directing the sales staff - Responsible for putting up sales plan through out the year - Responsible for Guiding the sales team accordingly- Responsible for identifying new opportunities The Challenge of Hospitality Marketing and Sales Hospitality sales differ greatly from consumer goods sales in that the hospitality sales person is selling something that has both tangible and intangible

products.- I n t a n g i b i l i t y - P e r i s h a b i l i t y I n c o n s i s t e n c y - I n s e p a r a b i l i t y Trends shaping the future of Hospitality Marketing & Sales Identify new trends & act immediately- G l o b a l i z a t i o n Expanding the business globally to attract different customer segments around theworldEx: International reservation / Central reservationDeveloping marketing strategies for specific countries and regions- C o n s o l i d a t i o n It can be merge, acquisition, or making joint ventures among two or more Corporation- P a r t n e r s h i p M a r k e t i n g Involving two or more partners and serving similar markets with noncompetitiveProducts. It gives the benefit from each others strengths- N i c h e M a r k e t i n g & b r a n d i n g Designing, building and marketing hospitality products for specific marketSegmentsT e c h n o l o g y Providing more efficiency service via technology, more properties have webSites and guest are also being reached on line booking facilities.E n v i r o n m e n t a l a w a r e n e s s Costumers are more concern about the environmental issuesEx: Eco Tourism- G u e s t p r e f e r e n c e Giving a prominent place for guest whishes- R e l a t i o n s h i p m a r k e t i n g To day most of the places treat their customer as assets and making good relation shipto get the repeat busines